MBA Resume

EDUCATION

Clark Atlanta University Spelman College Atlanta, Georgia Atlanta, GeorgiaMaster of Business Administration, May 2005

Bachelor of Arts, (Hons.) May 2001

Majors: Marketing Management and Brand Development Majors: English Literature and International Business

PERSONAL DETAILS

Citizenship: Dual Citizen (Ghanaian-American) with a U.S. PassportBirthday: 8th MaySex: Female

EXPERIENCE

05/13 - present Ghana Telecom (Technology) University (www.gtuc.edu.gh) Accra, GhanaHead, Institutional Advancement (Fundraising & Alumni Relations) Establish an advancement function that is focused on strengthening relationships and

active engagement with key constituencies, including benefactors, stakeholders, decision-makers, congregants, graduates, prospective students, alumni, donors, foundations, grants, organizations and corporations

Plan and lead departmental initiatives to capitalize on the University's success story, work with the University Relations/Brand/PR department to raise awareness for the institution; and finally establish several Scholarship Foundations for the university

Facilitate engagement in the areas of community relations, alumni affairs, resource development, grants, fundraising, Alumni Brand Ambassador engagement activities and special drives/campaigns/events in order to raise funds for the entire institution

Create an extensive portfolio of key businesses and prospective organizations that will donate resources towards the GTUC Endowment Fund; and invariably support the University with business partnerships across all sectors and industries

Implement focused fundraising strategies to secure financial philanthropic support from foundations and corporations for purposes in alignment with University priorities; and build a strong, comprehensive Alumni Relations program that connects prior students to the college

11/10 - 06/12 GLO Mobile Ghana Ltd. Accra, GhanaEXCO Liaison, Director of Advertising & Communications (Contractual Agreement) Liaised with all the advertising agencies: Firehouse, Miros and TBWA Markcom in

order for them to come up with artwork that captured the essence of the GLO brand Managed the relationship between marketing communications and other internal

stakeholders as it related to advertising and brand management executive projects Developed intrinsic metrics on the quantifiable deliverables of new agencies that were

vetted for the organization’s creative implementations from an EXCO standpoint Executed superior strategies by delineating detailed roadmaps pertaining to creative

deployment in Media for Advertising through the various channels (TV, Radio, Online/Social Media, Press) and Outdoor Billboards (Bus Shelters, Light Posts etc.)

ML BROOKSHIRE, MBAPMB 100 Accra, Ghana +233 244 425 405 or +233 262 481 600

E-mail: [email protected] / [email protected] Online Presence: http://www.linkedin.com/in/monalisa / http://www.facebook.com/ml4lyfe

http://www.gtuc.edu.gh/

http://www.facebook.com/ml4lyfe

http://www.linkedin.com/in/monalisa

Delivered projections on actionable items that were communicated internally for the purpose of repositioning the brand in order to enhance market share, mind share and heart share



EXPERIENCE CONTINUED:

07/09 - 11/10 Uganda Telecom Limited (www.utl.com) Kampala, UgandaChief Marketing Officer (From Marketing Director on a 1-Year U.S. Expatriate Contract Headed up the entire marketing and product development divisions of Uganda Telecom

by leading a team of marketing experts to create a viable brand within a commercial framework agreed upon by the Group CEO / Managing Director

Coordinated all regional marketing communication plans in support of the Lap Green Network, Greencom and UCOM strategic telecommunications platforms for business development in East Africa and beyond

Created business performance targets in areas such as return on investment (ROI), profitability and customer satisfaction by using relevant metrics and measures to routinely monitor calculated deliverables

Spearheaded the implementation of quality processes to systematically execute superior marketing strategies by ensuring operational effectiveness on a day-to-day basis and guaranteeing full compliance with regulatory, legal and licensing requirements within the Marketing & Product Development Divisions

Developed a highly productive marketing team through the adoption of best-in-class human resources practices / employee communications and maintain excellent relationships with government officials, regulatory and international authorities to ensure that Uganda Telecom's value proposition was fully communicated

01/09 - 07/09 A Bear Stearns Client Site on Wall Street / Wolters Kluwer (N/A.com) Manhattan, New YorkMarketing Consultant that was featured in EBONY Magazine & on CNBC (6-Month Contract) Generated extensive documentation on the “Stage Gate” process for new product

launches; shared marketing plans / product development roadmaps & managed a $2 million advertising budget for the entire Marketing division

Led price comps projects, price migration implementations & new product launch processes by defining metric targets and altering pertinent instructional documentation

Analyzed cost/benefit implications for several consumer-focused projects by serving as the liaison for the B2C customers

Leveraged brand development interest by conducting primary research for new product conception; and also focused primarily on the attainability of key marketing projections for the business

03/07 - 01/09 The Coca Cola Company (www.coca-cola.com) Atlanta, GeorgiaSpherion Marketing Project Manager - Knowledge & Insights (Consulting Project) Synthesized and evaluated complex marketing research and competitive analysis data

to drive quantifiable results for Segmentation Targeting and Positioning (STP) by leading a team of 6 Marketing Professionals to deliver process improvements around product marketing and commercialization processes

Analyzed perceptual map details, cluster analysis matrices; and continually “positioned” specific value packages (VALPAKS) in the minds of the consumer (to inadvertently increase mind share, heart share and market share) during extensive B2B marketing and ideation campaigns

Developed and rolled-out ideation marketing plans by conducting Voice of the Customer (VOC) interviews with business customers by interpreting the Minitab and

http://www.coca-cola.com/

http://www.N/A.com

http://www.utl.com/



Cross tab output after placing interviewed customers in 4 varying segments as “Innovators”, “Value Conscious”, “Cost Conscious” or “Brand Loyalists”




09/05 - 03/06 General Electric (www.ge.com) Atlanta, GeorgiaSix Sigma Black Belt Marketing Manager Established Lean Quality/Six Sigma based measurements for conjoint analyses by

executing calculated deliverables and reviewing synergy data on Brand Development, BCG/Ansoff's Matrix, sales forecasting, marketing trend projections, SMART objectives and Stage-gate processes for product development

Mentored, managed and trained Green Belt employees on the elimination of defective products and services by performing sensitivity analysis and hypothesis testing within a marketing framework

Facilitated cross-functional engagement and workout sessions using statistical tools and strategic marketing concepts to recommend business solutions to senior management

05/04 - 08/04 Delphi Corporation / General Motors OES (www.delphi.com) Troy, MichiganGraduate Marketing Intern (MBA) [3-Month Internship during Business School] Conducted a global competitive analysis of the automotive supplier industry; identified

new market segments through operator interviews and implemented industrialized blueprints for Delphi operations in Warren, Ohio and Mexico

Benchmarked Delphi manufacturing plants against industry norms and quality standards in order to make proposals regarding future integration of HVAC electrical and electronic systems

Developed line extension strategies for existing products, created marketing plans for the department and presented recommendations to senior management regarding value propositions and varied market differentiators for the next OEM product launch

10/00 - 09/03 United Parcel Service (www.ups.com) Atlanta, GeorgiaSpherion Marketing Associate (3-Year M&A Consulting Project) Leveraged M&A interest by performing due diligence procedures for acquisition

targets and focusing primarily on the attainability of key marketing projections for the entire department

Supported a team of 6 Due Diligence Managers in order to measure the effectiveness and asset utilization of potential acquisitions by scrutinizing pricing and structuring implications as a result of debt ratio analyses e.g. with Mail Boxes Etc. and Fritz

Assessed inherent risks/implications for several middle-market transactions by serving as the liaison for the B2B customers and utilizing pivot tables and query modules to substantiate weekly CRM report

08/98 - 10/00 AT&T Mobility / Formerly Cingular Wireless (www.att.com) Atlanta, GeorgiaCustomer Operations Assistant Manager (Product Marketing) Created a global evaluation model using quantitative and qualitative analysis tools to

determine the viability of wireless/handheld products after conducting market research on four telecommunication competitors in the U.K.

http://www.att.com/

http://www.ups.com/

http://www.delphi.com/

http://www.ge.com/



Spearheaded contingent team programs that compensated customers for product dissatisfaction and coordinated tentative schedules for several marketing teams responsible for the analysis of customer calling plans

Analyzed risk control matrices detailing existing/anticipated controls and weaknesses within global telecommunication business areas




11/97 - 08/98 Bank of America / MBNA America Bank (www.mbna.co.uk) Atlanta, GeorgiaP/T Marketing Specialist (Wall Street Firm) [Held the position while at Spelman College] Marketed premier affinity-endorsed credit cards for pre-approved customers in a call

center environment and generated a 24% sales increase Launched an employee incentive program that culminated in higher efficiency ratios

among newly hired employees, implemented several marketing strategies for new account holders and assisted the training department with multiple presentations for all part-time employees and newly recruited individuals

Reengineered business practices by rendering financial advisory services to first time card holders and worked on a collections team that handled delinquent accounts

HONORS/AWARDS

Whirlpool Journey to Excellence MBA Scholar, Six Sigma Black Belt Mentor, National Dean’s List, Golden Key Honor Society, America’s Recognized College Students Honoree, America’s Who’s Who in College Award Recipient, Sigma Tau Delta, Mortar Board Honor Society, Spelman Presidential Award for Academic Excellence, Wesley Girls’ High School Distinction Honors, Clark Atlanta University MBA Full-Scholarship Graduate Recipient, Spelman College Full-Scholarship Undergraduate Recipient, UPS Community Service Scholarship Recipient, United Way Coordinator, Junior Achievement Mentor, Hands on Atlanta Community Service Achievement Award (Honored by Governor Roy Barnes of Atlanta, Georgia in 1999), Ebony Jet Magazine Accolade (July 2008 Issue): “Women Under 35 With Exceptional Accomplishments”, Canoe Quarterly Magazine Feature on “Exceptionally Talented & Versatile Ghanaian-American Women In U.S. Business” (August 2008 Issue), American Marketing Association Vice President (NY Chapter), National Black MBA Treasurer (NY Chapter), Procter & Gamble Chairlady & MENSA Inductee for Individuals with High IQs

TECHNICAL ACUMEN & PROFICIENCIES

http://www.mbna.co.uk/



Expertise in Marketing Management (Market Research, Advertising, Brand Management/Development, Competitive Intelligence, STP Analyses & Strategy) Proficiency in Bloomberg, SPSS, Sarbanes Oxley (SOX), MS Word, Excel, Access, PowerPoint, Aldus PageMaker, HTML 4.0 Levels 1-3, Adobe PhotoShop, OASIS (Oracle-based system), MAC Operating Systems, Windows 95/98/2000/NT, QuickBooks, Six Sigma concepts, DMAIC processes and Peachtree Accounting Software

Highlights: Benchmarked target companies against industry norms and standards in order to make recommendations regarding future acquisition at Delphi Corporation

Capabilities: Conducted risk control matrices detailing existing/anticipated controls and weaknesses within business areas at two Wall Street Banks (Bear & BOA) as well as BellSouth Mobility (Cingular Wireless/The New AT&T). Business and technical acumen combined with exceptional analytical, project management, leadership, qualitative, organizational and communication skills. Versatile, innovative, detail-oriented, pervasive team player dedicated to succeed in challenging work environmentsCertifications: Pursued Six Sigma Black Belt Certification & Customer Relationship Management (CRM) Certification

Interests: Avid Real Estate & Personal Investor that thrives on Networking & Socialization opportunities!

Documents

MBA Resume