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Sikkim Manipal UniversityDirectorate of Distance Education
Subject Code:MK00145
A PROJECT REPORT
ON
“Study on the level of Satisfaction towards Bajaj Auto Finance Limited.”
Submitted in partial fulfillment of the requirement for the degree of
Of
MASTER OF BUSINESS ADMINISTRATION
Submitted By:
Student Name : Mohammad Zeeshan
Enrollment No : 1308017338
Semester : 4th
At
Learning Center: Northern Computer - CCIT
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DEPARTMENT OF SERVICE MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT –DE
SIKKIM MANIPAL UNIVERSITY 5th Mile, Tadong,, Gangtok, Sikkim- 737102(Learning centre : Northern Computers-CCIT , Civil Line Kanpur) -
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DECLARATION
I hereby declare that the subject matter of this project work entitled “Study on
the level of Satisfaction towards Bajaj Auto Finance Limited” is the record
of work done by me that the content of this project has not been submitted in
any institution for award of any previous higher degree to the best of my
knowledge. Where other sources of information have been used, they have been
acknowledged. This is being submitted to Sikkim Manipal University, In,
Sikkim for the degree of MBA.
………………………………………
(Register Number, Name & Signature of
Student)
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Certificate of Internal Guide
This is to certify that project titled ―“Study on the level of Satisfaction towards Bajaj Auto Finance’’ is a bonafide work carried Out by Mr. Mohammad Zeeshan a candidate of Master of Business Administration ofSikkim Manipal University under my guidance and direction.
Signature of guide.
Date: Name: Swati Sharma
(MBA) Designation: Assistant Professor
Place:
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ACKNOWLEDGEMENT
Concentration, dedication, hard work and application are essential but not the only factor to
achieve the desired goal. Those must be supplemented by the guidance assistance and
cooperation of experts to make it success.
I am extremely grateful to my institute for providing me the opportunity to undertake this
research project in the prestigious field.
With profound pleasure, I extend my extreme sincere sense of gratitude and Indebted to RNG Bajaj Kanpur who provided me opportunity to do work there and complete my project without difficulty.
I express my deep and sincere gratitude to Mr. Santosh Kumar (Credit Sales Manager of Bajaj Auto Finance Ltd.) and Mr. K.K. Shukla (Sales Manager of RNG Bajaj).
I would like to thanks to all RNG Bajaj staff – Vilok Awasthi sir, Sunil Rawat sir, Swati Sriwastava, Bajaj Service Manager and others member who directly and indirectly supported me.
Last but not the least I am indebted to my guide MRS Swati Sharma(Assistant Professor) of
our Institute SMU without whose sincere gratitude this project would not have been possible.
I am thankful to all of my friends and batch mates for their help in completing this project work. Finally, I am thankful to my entire family members for their great support and encouragement.
Mohammad Zeeshan
MBA Sikkim Manipal University
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CONTENTS
Chapters Title Page No.
Chapter 1 INTRODUCTION 01
1.1 Objective of the study
1.2 Scope of the study
1.3 Methodology of the study
1.4 Limitation of the study
1.5 Conclusion
Chapter 2 COMPANY PROFILE 04 2.1 Company profile 2.2 Bajaj Brand Values
2.3 Board of Directors
2.4 introduction of the company
2.5 Group companies of the company
2.6 Products description
Chapter 3 LITERATURE REVIEW 22
Chapter 4 ANALYSIS AND INTERPRETATION 23
Chapter 5 FINDING AND SUGGESTIONS 38-39
Chapter 6 CONCLUSION 40
BIBLIOGRAPHY 41
Questionnaire 42
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CHAPTER 1
INTRODUCTION
Consumer satisfaction is an increasingly important issue, both in the evaluation and the
shaping of automobile industry, yet the relationship between specific criteria of consumer
behavior and overall levels of consumer satisfaction with primary care is rarely addressed.
The study reported here, based upon the results of a questionnaire of a random sample of
customer who have visited different Bajaj showrooms in Kanpur city. Whilst general levels
of satisfaction were high. Questions of more detailed and specific nature revealed greater
satisfaction towards Bajaj Auto Finance Limited (BAFL). Issues such as access, availability,
facility and type of service provision were found to be the criteria which were most strongly
associated with overall levels of satisfaction with general practice.
1.1 Objectives of the study:level of Customer Satisfaction towards Bajaj Auto Finance Limited.
To understand the customer satisfaction level towards services provided by RNG Bajaj Kanpur.
To study the problem faced by the customers at RNG Bajaj. To study the post sales services performance. To study and understand the areas of improvement by the service provided by RNG
Bajaj. To study the customer buying behavior at RNG Bajaj. To study the consumer awareness level about the brands.
1.2 Scope of the study:
The satisfaction level of the customer study will help to know the performance of RNG Bajaj, to understand what are the customer requirements and improvement required by them in service. This project will help to understand the consumer buying behavior toward Bajaj Auto and will help to understand how company’s services are helping to make the companies good will.
1.3 Methodology of Study:
Research Design: - Descriptive Research design
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Descriptive approach to seek new insights and assess the satisfaction level of 2 wheeler customer in Bajaj. The approach is from specific to generalization.
Technique: - Qualitative and Quantitative
We use mixed strategy of Quantitative and Qualitative Descriptive strategy for study.
Qualitative research is used to explore and understand people's beliefs, experiences, attitudes, behavior and interactions. It generates non- numerical data.
Quantitative research generates numerical data or data that can be converted into numbers.
Method: - Survey method
Survey method is used in the study for data collection through questionnaires. Findings to be presented using Descriptive Data Analysis.
Tools: - Questionnaire
Survey was conducted with the help of questionnaire which is constructed from the Investigative Questions.
Sampling Method: -Convenience sampling.
Universe: - Finite
Population: - Kanpur
Target Population: - Bajaj 2 wheeler customers
Population size 950
Sample size 100
Confidence level 95%
Significance level 5%
Significance interval 10.0 Sample: - customers who have recently purchased the 2 wheeler products from the
various Bajaj showrooms in Kanpur.
Data sources:
Primary data: Primary data is the actual and very important data collected by researchers. It involves the formal way of collecting data wherein there is a formal meeting with different managerial personnel, operations staff and personal observations.
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The Following were the sources of primary data.
The questionnaire prepared after discussion with the guide, is the primary tools for primary data collection.
Direct or personal conversation with Mr. Santosh Kumar(C.S.M. of Bajaj Auto Finance Ltd.) and Mr. K.K Shukla Sir (Sales manager of RNG Bajaj Auto Ltd.)
Secondary Data:
It is the data which is already collected by someone else and which is used for our study purpose. It is the data, which gives relevant information in different fields wherever we want. The following were the sources of secondary data:
Websites. Company Manuals, magazines. Company Reports.
1.4.Limitation:
The study is limited to 100 samples because of the time constraint & it is limited to Kanpur City.
Collected data from Kanpur so researcher can’t generalized this data everywhere.
1.5.Conclusion:
This chapter dealt with the design of the study, objectives, research methodology, sources of data, limitation of the study, data analyses and techniques etc.
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CHAPTER 2
COMPANY PROFILE
Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With
Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-
wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the
premium segment. Its Discover DTSi is also a successful bike on Indian roads.
Logo
Founded November 29, 1945 in Pune Maharashtra, INDIA
Headquarters Bajaj Auto Limited ComplexMumbai- Pune RoadAkurdi, Pune 411035Email- [email protected]
Jamnalal Bajaj, FounderRahul Bajaj, Chairman
Key People Mr. Rajiv Bajaj, Managing DirectorSanjiv Bajaj, Executive Director
Industory Automotive
Products Motorcycles, Scooters, Auto rickshaw
Website www.bajajauto.com
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Bajaj Brand Identity
Our brand is the visual expression of our thoughts and actions. It conveys to everyone
our intention to constantly inspire confidence. Our customers are the primary audience for
our brand. Indeed, our brand identity is shaped as much by their belief in Bajaj as it is by our
own vision. Everything we do must always reinforce the distinctiveness and the power of our
brand. We can do this by living our brand essence and by continuously seeking to enhance
our customer’s experience. In doing so, we ensure a special place for ourselves in the heats
and minds of our customers.
Vision and Mission statement:
Vision:
To attain world class Excellency by demonstrating value added products to customers.
Mission
Focus on value based manufacturing
Continual improvement
Total elimination of wastes
Pollution free and safe environment
Objective
Bajaj ltd is to cater the market needs of transportation by providing 2 wheeler and 3
wheeler vehicles.
BAL has been producing the catalogue products to cater to the changing market
requirements. Based on the customer feedback, improvements are being made
continuously in the existing products.
Goal
To catapult Bajaj Auto as the country’s largest automobile company.
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Board of Directors:
Name of Directors Designation
Rahul Bajaj Chairman Vice president (Insurance, BFSL)
Madhur Bajaj Vice chairman
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
Eric Vas President (New Project)
Abraham Joseph President (Research &Development)
PradeepShrivastava President (Engineering)
S. Sridhar CEO(2WH)
R C Maheshwari CEO(Commercial Vehicles)
Rakesh Sharma CEO(International Business)
C P Tripathi Vice President (Corporate)
NH Hingorani Vice President(Commercial)
Kevin P D’sa Vice President(Finance)
V S Raghavan CEO(Operations, BHIL)
S Ravikumar Vice President(Human Resource)
K Srinivas President(Human Resource)
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Ranjit Gupta President (Insuance, BFSL)
J. Sridhar Company Secretary
INTRODUCTION OF THE COMPANY
A. The Indian Two-Wheeler Industry
The history of the Indian two –wheeler industry, comprising scooters, motorcycles, and mopeds, had its beginnings in the late 1940s, when Bajaj Auto started selling imported scooters 1948 and Automobile Products of India(API) along with Royal Enfiled Started manufacturing Scooters (1955) and motor cycles respectively in India. In the evolution stage, the Indian two –wheeler industry was highly regulated by the Government of India(GOI) and was largely structured by Indian industrial policies. The License Raj system imposed a strict control on the on the industry by regulating the entry of new players, imports, and foreign investments.
B. History of Bajaj Auto ltd.
Bajaj Auto Limited is an Indian motorised vehicle-producing company. Bajaj Auto is a part
of Bajaj Group. It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based
in Pune, Mumbai, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in
Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centreAhead. Bajaj
Auto makers and exports automobiles, scooters, motorcycles and auto rickshaws.
Bajaj Auto is the world's third-largest manufacturer of motorcycles and the second-largest in
India.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1,946. It features at
1639 in Forbes 2011 list
The company has changed its image from a scooter manufacturer to a two-wheeler
manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its
growth has come in the last four years after successful introduction of models in the
motorcycle segment.
The company is headed by Rahul Bajaj who is worth around US$3.4 billion.
Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in
India. In 1959, it obtained a license from the government of India to manufacture two- and
13 | P a g e
three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it sold 100,000 vehicles in a financial year. In 1985, it started producing at Waluj
near Aurangabad. In 1986, it sold 500,000 vehicles in a financial year. In 1995, it rolled out
its ten millionth vehicles and produced and sold one million vehicles in a year.
According to the authors of Globality:Competing with Everyone from Everywhere for Everything, Bajaj has operations in 50 countries by creating a line of bikes targeted to the preferences of entry-level buyers.
Leadership
Jamnalal Bajaj (1884–1942)
The Bajaj Group of Companies was founded by Jamnalal Bajaj and enjoyed phenomenal
growth. However, Bajaj's business interests were the means to a larger and holistic end.
Kamalnayan Bajaj (1915–1972)
Kamalnayan Bajaj the eldest son of Jamanalal Bajaj started shouldering family
responsibilities from an early age. After completing his education from University of
Cambridge, England, Kamalnayan returned to India to assist his father Jamanalal, both in
business and in social service. Kamalnayan was a man of strict principles, which he never
swerved from. He had earmarked a large portion of the income from his family business for
public causes and social service programmes, the mantle of all of which he had inherited
from his father. He always had a sense of a larger social mission, transcending the dictates of
business and the bottom line.
Every new business venture that Kamalnayan got into, eloquently testified to his legendary
business acumen. With tremendous foresight and a spirit of zestful enterprise, Kamalnayan
acquired ailing industrial units and then miraculously turned them around. He went on to
expand the business by branching into manufacture of scooter, three-wheeler, cement, alloy
casting and electricals. In 1954, Kamalnayan took over active management of the Bajaj
Group companies.
Ramkrishna Bajaj (1924–1994)
Ramkrishna Bajaj, the younger son of Jamanalal, took over after the demise of his elder
brother Kamalnayan Bajaj in 1972. In addition to shouldering business responsibilities,
Ramkrishna’s energies were largely directed towards the social service and social welfare
programmes of the Bajaj Group. He was of the firm conviction that he could make an
impactful and meaningful contribution to the community through social work.
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Ramkrishna had a flair and panache for working with youth. He was elected as the Chairman
of World Assembly for Youth (India) in 1961. He also held the office of the Managing
Trustee of the Indian Youth Centres Trust, which conceived and created the Vishwa Yuvak
Kendra in 1968, a trail-blazing organisation in youth development.
Rahul BajajChairman, Bajaj Auto Limited.
Mr. Bajaj (b. June 10, 38) is recognized as one of the most successful business leaders of India. He heads the Bajaj Group of Companies which is a leader in a variety of manufactured products and financial services in India and abroad including motorized 2 and 3-wheelers, home appliances, electric lamps, wind energy, special alloy and stainless steel, cranes, forgings, infrastructure development, material handling equipment, travel, general and life insurance and investment, consumer FINANCE & asset management.
Mr. Bajaj holds an Honours Degree in Economics from Delhi University, a degree in Law from Bombay University and an MBA from Harvard Business School.
Mr. Bajaj is the Chairman of the Board of many companies. He was elected to the Upper House of Parliament (Rajya Sabha 2006 - 2010).
Mr. Bajaj has received many prestigious awards and recognitions, notable being the award of 'Padma Bhushan' by the Government of India in 2001, Alumni Achievement Award by the Harvard Business School and Life Time Achievement Awards from Economic Times, Ernst & Young and CNBC TV18. Mr. Bajaj was appointed Knight in the Order of the Legion of Honour by the President of the French Republic.
Mr. Bajaj has been conferred Honorary Doctorates by 7 Universities including IIT Roorkee.
Mr. Bajaj was the President of Confederation of Indian Industry (CII - 1979-80/1999-2000). He was President of Society of Indian Automobile Manufacturers (SIAM) and Mahratta Chamber of Commerce, Industry And Agriculture (MCCIA) and Chairman of the Development Council for Automobiles and Allied Industries.
Mr. Bajaj was appointed by the Government of India the Chairman (1986-89) of the Government owned domestic carrier, Indian Airlines.
Mr. Bajaj was nominated by the President of India the Chairman of the Board of Governors of the Indian Institute of Technology, Bombay during 2003-06.
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Mr. Bajaj is a Member & former Chairman of the International Business Council of the World Economic Forum, Geneva and a Member of Harvard Business School's Global Advisory Board. He is also a Member of the International Advisory Council of the Brookings Institution, Washington DC and a Member of the Executive Board of Indian School of Business.
Mr. Bajaj spear-heads the CSR initiatives of the Bajaj Group which include Jamnalal Bajaj Foundation and Shiksha Mandal and a number of social organizations including Bharatiya Yuva Shakti Trust and Ruby Hall Clinic, a large hospital in Pune as their Chairman.
Madhur BajajVice Chairman & Whole-Time Director
Madhur Bajaj (born August 19, 1952) graduated in commerce from Sydenham College, Bombay, in 1973, and did his MBA from the International Institute of Management Development (IMD), Lausanne, Switzerland, in 1979. He is the recipient of the Vikas Rattan Award from the International Friendship Society of India, for enriching human life and outstanding achievements.
Major Directorships
Bajaj Auto Limited
Bajaj Holdings &INVESTMENT Limited
Bajaj Finserv Limited
Bajaj Auto Holdings Limited
Bajaj Electricals Limited
Bajaj Auto FINANCE Limited
Maharashtra Scooters Limited - Chairman
Other Positions:
• He is the Past President of SIAM, the apex association of Indian automobile
manufacturers as also the Past President of Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA), the apex Industries Association of Pune.
• While he has been CII’s Western Region Chairman, he is the current National Council
Member of Confederation of Indian Industry (CII).
• He has been on the Board of Bajaj Auto Ltd since 1995.
Rajiv BajajManaging Director
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Rajiv Bajaj graduated first in class, with distinction, in Mechanical Engineering from the University of Pune in 1988, and then completed his masters in Manufacturing Systems Engineering, with distinction, from the University of Warwick in 1990.
He has since worked at Bajaj Auto in the areas of Manufacturing & Supply Chain (1990-95), R+D and Engineering (1995-2000), and Marketing and Sales (2000-2005), and has been its Managing Director since April 2005.
His current priority is the application of the scientific principles of Homoeopathy to the task of building a brand centered strategy at Bajaj Auto with the objective of achieving its vision of being one of the world’s leading motorcycle manufacturers.
He has been on the board of Bajaj Auto Ltd since March 5, 2002.
Directorships
Bajaj Auto Ltd - Managing Director
Bajaj Auto Finance Ltd
Bajaj Auto Holdings Ltd
MANAGEMENT PROFILE
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Pradeep Shrivastava
Chief Operating Officer
Mr.Pradeep Shrivastava joined Bajaj in April 1986. He took over as Vice President in April 2005 and is currently the Chief Operating Officer. After receiving a degree in Mechanical Engineering from IIT - Delhi, Mr. Shrivastava obtained a graduate diploma in Production and Finance from IIM – Bangalore in 1986.
Abraham Joseph
Chief Technology Officer
Mr. Joseph started his tenure in Bajaj in July 1989 as a Graduate Trainee Engineer, took over as General Manager (R&D) in April 2005, Vice President (R&D) in April 2007 and is currently the Chief Technology Officer. He is a Mechanical Engineer from the National Institute of Technology, Bhopal.
R C Maheshwari
President (Commercial Vehicle Business)
Mr. Maheshwari joined Bajaj in July 2007 as President (Commercial Vehicle Business). He is a gold medallist Mechanical engineer from BITS, Pilani.
Rakesh Sharma
President (International Business)
Mr. Sharma joined Bajaj in October 2007 as President (IB). He holds a Post Graduate Diploma in Management from IIM – Ahmedabad
Eric Vas
President (Retail Finance)
Mr. Eric Vas joined Bajaj in March 2009 as President (New Projects) and is currently President (Retail Finance). He is a Mechanical Engineer from College of Engg., Pune, & PGDM from IIM, Calcutta.
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Kevin P D'Sa
President (Finance)
Mr. Kevin D’sa began his career with Bajaj in September 1978 and is presently the President (Finance). After acquiring a Bachelor’s degree in Commerce, he completed his CA in 1978 and ICWA in 1981.
Amrut RathVice President (Human Resources) Mr. Amrut Rath joined Bajaj in August 2009 as Vice President (Human Resources). He holds a degree in Electrical Engineering.
N H HingoraniVice President (Commercial)
Mr. N.H. Hingorani joined Bajaj in 1997 as the General Manager (Materials), took over as the Vice President (Purchase) in 1998 and is Vice President (Commercial). Mr. Hingorani holds a degree in Mechanical Engineering from the Malaviya Regional Engineering College, Jaipur.
C P TripathiVice President (Corporate Social Responsibility)
Mr. C.P. Tripathi joined Bajaj in January 1996 as the Vice President (Waluj Plant ), took over as Vice President (Operations) in April 2001, Vice President (Corporate) in July 2007 and is Vice President (Corporate Social Responsibility) since October 2009. A Science Graduate from Agra University, Mr. Tripathi also holds a degree in Mechanical Engineering from the Indian Institute of Technology, Kharagpur.
AWARDS
2009April Bajaj Pulsar 150 & 180 upgrade launchedJanuary Bajaj XCD 135 DTS-Si launched
2008
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September Bajaj Platina 125 DTS-Si launchedAugust Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycleJuly Bajaj Discover 135 DTS-i Upgrade Launched.June Bajaj Pulsar 220 bags IMOTY award
2007December RE GDi autorickshaw launchedSeptember Bajaj XCD 125 DTS-Si launchedAugust DTS-Si engine launchedJuly Revamping of Organisational structureJune Bajaj Pulsar 220 DTS-Fi launchedApril New Bajaj Auto Plant at Pantnagar, UttarakhandFebruary 200 cc Pulsar DTS-i launchedJanuary Bajaj Kristal DTS-i launched
2006April Bajaj Platina launched
2005December Bajaj Discover launchedJune Bajaj Avenger DTS-i launchedFebruary Bajaj Wave DTS-i launched
2004October Bajaj Discover DTS-i launchedAugust New Bajaj Chetak 4 stroke with Wonder Gear launchedMay Bajaj CT100 LaunchedJanuary Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003October Bajaj Pulsar DTS-i is launched.October 107,115 Motorcycles sold in a month.July Bajaj Wind 125,The World Bike, is launched in India.
FebruaryBajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.
2001November Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'.January The Eliminator is launched.
20002000 The Bajaj Saffire is introduced.
19991999 Caliber motorcycle notches up 100,000 sales in record time of 12 months.
19981998 Production commences at Chakan plant.
June Kawasaki Bajaj Caliber rolls out of Waluj.July Legend, India's first four-stroke scooter rolls out of Akurdi.October Spirit launched.
19971997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.
199529-Nov Bajaj Auto is 50. Agreements signed with Kubota of Japan for the
development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year.
19941994 The Bajaj Classic is introduced.
1991
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1991 The Kawasaki Bajaj 4S Champion is introduced.1990
1990 The Bajaj Sunny is introduced.1986
1986The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.500,000 vehicles produced and sold in a single financial year.
1985
5-Nov
The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16 months.19-Jan Foundation stone laid for the new Plant at Waluj, Aurangabad.
198419-Jan Foundation stone laid for the new Plant at Waluj, Aurangabad.
19811981 The Bajaj M-50 is introduced.
19771977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production
and sales of 100,000 vehicles in a single financial year.1976
1976 The Bajaj Super is introduced.1975
1975 BAL & Maharashtra Scooters Ltd. joint venture.1972
1972 The Bajaj Chetak is introduced.1971
1971 The three-wheeler goods carrier is introduced.1970
1970 Bajaj Auto rolls out its 100,000th vehicle.1960
1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.1959
1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers.
19481948 Sales in India commence by importing two- and three-wheelers.
1945
29-NovBajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited.
GROUP OF COMPANIES
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Bajaj Auto Ltd. – Manufacturers of Scooters, Motorcycles and Three-wheeler
vehicles and spare parts.
Bajaj Finance Ltd. – Deals in financial services including hire purchase, financing &
leasing.
Bajaj Finserv Ltd – Financial Services.
Bajaj Holdings & Investment Ltd. – Investment company focusing on new business
opportunities.
Mukand Ltd. – Manufacturers of stainless, alloy and special steels including carbon
and alloy steels.
Bajaj Electricals Ltd. - Manufacturers of electric fans, highmasts, lattice closed towers
and poles.
Bajaj Ventures Ltd. – involved in manufacturing and trading of power tools and
manufacturing of houseware and parts.
Maharashtra Scooters Ltd. k- Manufacturers of Scooters.
Bajaj Allianz General Insurance Company Ltd. – General insurance business.
Bajaj Allianz Life Insurance Co Ltd. – Life insurance business.
Bajaj Financial Solutions Ltd. – Distribution of financial products and services.
Bajaj Allianz Financial Distributors Ltd. – Distribution of financial products.
Bajaj Auto Holdings Ltd. – Investment Company.
PT Bajaj Auto Indonesia (PTBAI) - Bajaj Auto venture in Indonesia.
Bajaj Auto International Holdings BV – Bajaj Auto venture in Netherlands.
Hind Lamps Ltd. – Manufactures GLS, fluorescent, miniature lamps and major
components, such as glass shells, miniature and alluminium caps, lead glass.
Mukand Engineers Ltd. – Construction, fabrication and erection of industrial and
infrastructural projects and infotech business.
Mukand International Ltd. – Trading in metals, steel and ferro alloys.
Bajaj Sevashram Pvt. Ltd. – Investment activities.
Jamnalal Sons Pvt. Ltd. – Investment and finance company.
Rahul Securities Pvt. Ltd.
Shekhar Holdings Pvt. Ltd.
Madhur Securities Pvt. Ltd.
Niraj Holdings Pvt. Ltd.
Rupa Equities Pvt. Ltd.
Kamalnayan Investments & Trading Pvt. Ltd.
Sanraj Nayan Investments Pvt. Ltd.
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Hercules Hoists Ltd. – Manufactures ‘INDEF’ brand materials handling equipment
such as triple spur gear chain pulley blocks, chain electric hoists and wire rope.
Hind Musafir Agency Ltd. – Travel agency.
Bajaj International Pvt. Ltd. – Export electric fans, GLS lamps, fluorescent tubes,
light fittings, etc.
Bachhraj Factories Pvt. Ltd. – Ginning and pressing of cotton bales.
Baroda Industries Pvt. Ltd. – Investment company.
Jeewan Ltd. – Investment company
Bachhraj & Co. Pvt. Ltd. – Investment company.
The Hindusthan Housing Co. Ltd. – Services company.
Hospet Steels Ltd. – Steel plant consisting of Iron Making Division, Steel Making
Division and Rolling Mill Division.
PRODUCTS OF BAJAJ
1961–1971 – Vespa 150 – under the licence of Piaggio of Italy
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1971 – three-wheeler goods carrier
1972 – Bajaj Chetak
1976 – Bajaj Super
1975 – Bajaj Priya
1977 – Rear engine autorickshaw
1981 – Bajaj M-50
1986 – Bajaj M-80, Kawasaki Bajaj KB100,
1990 – Bajaj Sunny
1991 – Kawasaki Bajaj 4S Champion
1993 – Bajaj Stride
1994 – Bajaj Classic
1995 – Bajaj Super Excel
1996 - Bajaj SX Enduro
1997 – (Bajaj KB125) Kawasaki Bajaj Boxer, rear engine diesel autorickshaw
1998 – Kawasaki Bajaj Caliber, Bajaj Super 99,
1999 – Bajaj Legend, Bajaj Bravo, Bajaj Chetak 99, Bajaj Spirit[15]
2001 – Eliminator, Bajaj Pulsar, Kawasaki Bajaj Aspire, Caliber Croma
2003 – Caliber 115, Kawasaki Bajaj Wind 125, Bajaj Pulsar DTS-i,
2004 – Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj
DiscoverDTS-i
2006 – Bajaj Platina
2007 – Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel
Injection), XCD 125 DTS-Si
2008 – Bajaj Discover 135 DTS-i – sport (upgrade of existing 135 cc model)
2009 – Bajaj Pulsar 135, Bajaj XCD 135 cc, Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar
180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i, Bajaj Discover 100 DTS-Si,Kawasaki Ninja
250R
2010 – Bajaj Discover 150
2012 – Bajaj RE 60, mini car for intra-city urban transportation
2012 – Bajaj Pulsar 200 NS, launch of 200 cc bike, Discover 125ST, launch of 125 cc
bike
2013 - Bajaj Discover 125ST discover 100T
2014 - Bajaj Discover 150F, 150S
2015 - Bajaj Platina 100 ES, Bajaj CT 100 (Re introduced), Pulsar RS 200, Pulsar AS200
& AS150, Pulsar NS150.
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PRODUCTS DESCRIPTION
Bajaj Avenger DTSi
Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering high stability and long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat, special backrest besides 180cc powerful engine. Wider wheelbase and a heavy handlebar aids posture and stability. Riding Bajaj Avenger (DTSi) is an experience that needs to be personally felt and can hardly be described in words.
TECHNICAL SPECSENGINE
Type4-stroke, single cylinder, DTS-i, air cooled with oil-cooler
Displacement (cc) 219.89
Max. Power (Ps @ rpm) 19.03 @ 8400
Max. Torque (Nm @ rpm) 17.5 @ 7000
StartingElectric
SUSPENSION
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Front Telescopic
Rear Hydraulic Shock Absorber
ELECTRICALS
Battery 12V, 9Ah
Head lamp 60 / 55W
Horn 12V, 30W
DIMENSIONS
Wheelbase 1475 mm
Ground Clearance 169 mm
Kerb Weight 154.5 kg
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PULSAR SEGMENTS BIKE
Pulsar 200 NS Pulsar 220Pulsar 180Pulsar 150
Pulsar 135 LS
PULSAR 200 NS
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TECHNICAL SPECSENGINE
Type 4 - stroke, SOHC - 4V - Liquid Cooled, single cylinder
Displacement 199.5 cc
Combustion system Triple spark
Max Power 23.52 @ 9500 (Ps @ RPM)
Max Torque 18.3 @ 8000 (Nm @ RPM)
Exhaust system Exhaust TEC enhanced centrally mounted
VEHICLE
Frame Type Pressed steel Perimeter Frame
Wheel Base 1363 mm
Length x height x width 2017 mm x 1075 mm x 804 mm
Ground Clearance 169 mm
Vehicle Kerb weight 145 kg
FUEL TANK
Total litres 12L
SUSPENSION
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Front Telescopic Front Fork with Anti-friction Bush
Rear Mono suspension with nitrox
BRAKES-TYPE
Front: Petal Disc with floating caliper
Rear: Petal Disc with floating caliper
BRAKES SIZE
Front: Dia 280mm Disc Rear: Dia 230mm Disc
TYRES
Front: 100/80 - 17 - Tubeless Rear: 130/70 - 17 - Tubeless
ACCELERATION
Max Speed 135 Kmph
ELECTRICALS
System 12V Full DC MF
Head Lamp (Low/High Beam-watts)
H4 Bulb 55/60 W Bulb with 2 Pilot Lamps
Tail/Stop Lamp LED
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PULSAR 220
ENGINE
Type 4-stroke, DTS-i, oil cooled, single cylinder
Displacement 220 cc
Max. Power 21.05 @ 8500 (Ps @ RPM)
Max. Torque 19.12 @ 7000 (Nm @ RPM)
SUSPENSION
Front Telescopic, with anti-friction bush
Rear 5 way adjustable, Nitrox shock absorber
BRAKES
Front 260 mm Disc
Rear 230 mm Disc
TYRES
Front 90/90 - 17 – Tubeless
Rear 120/80 - 17 – Tubeless
FUEL TANK
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Total litres 15 L
ELECTRICALS
System 12 V Full DC
Headlamp (Low/High Beam- Watts)
Low - projector lamp 55w, High - Ellipsodial lamp 55w
DIMENSIONS
Length (mm) 2035
Width (mm) 750
Height (mm) 1165
Ground clearance (mm) 165
Wheelbase (mm) 1350
Kerb Weight (kg) 150
PULSAR 180
ENGINE
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Type4-stroke, DTS-i, air cooled, single cylinder
Displacement 178.6 cc
Max. Power 17.02 @ 8500 (Ps @ RPM)
Max. Torque 14.22 @ 6500 (Nm @ RPM)
SUSPENSION
Front Telescopic, with anti-friction bush
Rear 5 way adjustable, Nitrox shock absorber
BRAKES
Front 260 mm Disc
Rear 130 mm Drum
TYRES
Front 90/90 - 17 - Tubeless
Rear 120/80 - 17 - Tubeless
FUEL TANK
Total litres 15 L
ELECTRICALS
System 12 V Full DC
Headlamp (Low/High Beam- Watts)
35/35 W with 2 pilot lamps
DIMENSIONS
Length (mm) 2035
Width (mm) 765
Height (mm) 1115
Ground clearance (mm) 165
Wheelbase (mm) 1345
Kerb Weight (kg) 145
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PULSAR 150
ENGINE
Type 4-stroke, DTS-i, air cooled, single cylinder
Displacement 149 cc
Max. Power 15.06 @ 9000 (Ps @ RPM)
Max. Torque 12.5 @ 6500 (Nm @ RPM)
SUSPENSION
Front Telescopic, with anti-friction bush
Rear 5 way adjustable, Nitrox shock absorber-
BRAKES
Front 240 mm Disc
Rear 130 mm Drum
TYRES
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Front 2.75 - 17
Rear 100 / 90 - 17
FUEL TANK
Total litres 15 L
ELECTRICALS
System 12 V Full DC
Headlamp (Low/High Beam- Watts)
35/35 W with 2 pilot lamps
DIMENSIONS
Length (mm) 2055
Width (mm) 755
Height (mm) 1060
Ground clearance (mm) 165
Wheelbase (mm) 1320
Kerb Weight (kg) 144
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PULSAR 135
ENGINE
Type 4-stroke, DTS-i, air cooled. 4-valve single cylinder
Displacement 134.66 cc
Max. Power 13.56 @ 9000 (Ps @ RPM)
Max. Torque 11.4 @ 7500 (Nm @ RPM)
SUSPENSION
Front Telescopic, with anti-friction bush
Rear 5 way adjustable, Nitrox shock absorbe
BRAKES
Front 240 mm Disc
Rear 130 mm Drum
TYRES
Front 2.75 - 17
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Rear 100 / 90 - 17
FUEL TANK
Total litres 8L
ELECTRICALS
Battery 12 V Full DC
Headlamp (Low/High Beam- Watts)
35/35 W with 2 pilot lamps
DIMENSIONS
Length (mm) 1995
Width (mm) 765
Height (mm) 1045
Ground clearance (mm) 165
Wheelbase (mm) 1325
Kerb Weight (kg) 121
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DISCOVER SEGMENT BIKES
New Discover 150Discover 125 MDiscover 100 M
Discover 100
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DISCOVER 150
Engine
Type Single cyl, 4-valve, DTS-i with ExhausTEC
Capacity 144.8 cc
Bore x Stroke (mm) 56 x 58.8
Max. Power (Ps @ RPM) 14.5 ps @ 8500 RPM
Max. Torque (Nm @ RPM) 1.3 Kg-m @ 6500 (12.75 N-m)
Starting Kick + Electric Starter
Top Speed 110 Kmph (internally tested)
Carburetor BS 26
Transmission 5 Sp - Constant mesh (All up)
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Frame Semi-double cradle
Suspension
Front Telescopic, 130 mm fork travel
RearMonoshocks, Nitrox(Gas filled), 110 mm rear wheel travel
Brakes
Front 240m petal disc (opt)
Rear 130 mm drum
Tyres
Front 80/100-17, tubeless, unidirectional
Rear 100/90-17, tubeless, unidirectional
Fuel Tank
Fuel Tank Capacity 10 L (1.9 L usable reserve)
Dimensions & Weight
Length 2038 mm
Width 714 mm
Height 1070 mm
Wheel Base 1305 mm
Saddle Height 795 mm
Ground Clearance 165 mm
Kerb Weight (Drum / Disc) kg 130 / 129 kg
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DISCOVER 125M
Engine
Type Single cyl, 4-valve, DTS-i with ExhausTEC
Capacity 124.6 cc
Bore x Stroke (mm) 54 x 54.4
Max. Power (Ps @ RPM) 11.5 ps @ 8000 RPM
Max. Torque (Nm @ RPM) 10.8 Nm @ 6000 RPM
Starting Kick + Electric Starter
Top Speed 100 Kmph (internally tested)
Carburetor CV type
Transmission 4 Gears
Frame Semi-double cradle
Suspension
Front Telescopic (130 mm)
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Rear Nitrox Twin (110 mm)
Brakes
Front 200 mm petal disc (opt) / 130 mm drum
Rear 130 mm drum
Tyres & Rims
Front 2.75 x 17, 41P
Rear 3.00 x 17, 50P
Fuel Tank
Fuel Tank Capacity 9.5 L (1.6 L usable reserve)
Dimensions & Weight
Length 1986 mm
Width 678 mm
Height 1044 mm
Wheel Base 1255 mm
Saddle Height 795 mm
Ground Clearance 165 mm
Kerb Weight (Drum / Disc) Kg 117 / 118
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DISCOVER 100 M
Engine
Type 4-Valve-Twin Spark DTS-i
Displacement 102 cc
Compression Ratio 10.5 : 1
Max. Power (Ps @ RPM) 9.3 Ps @8000 RPM
Max. Torque (Nm @ RPM) 9.02 Nm @ 6000 RPM
Suspension
Front Telescopic, 130 mm travel
Rear Nitrox Twin,110 mm travel
Brakes
Front 200 mm petal disc / 130 mm drum
Rear 110 mm Drum
Tyres & Rims
Front Wheel / Tyre 2.75 x 17" 41P Tubed
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Rear Wheel / Tyre 3.00 x 17" 50P Tubed
Front 1.4 x 17" alloy
Rear 1.6 x 17" alloy
Fuel Tank
Fuel Tank Capacity 9.5 Litre full (1.6 Litre reserve)
Electricals
Battery Low Maintenance Battery
Ignition CDI based mapping
Head Lamp 12 V 35/35W
Dimensions & Weight
Length 1986 mm
Width 678 mm
Height 1044 mm
Wheel Base 1255 mm
Ground Clearance 165 mm
Kerb Weight 114 kg(disc) / 113 kg(drum)
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DISCOVER 100
Engine
Type Single cylinder, 4 stroke, air cooled
Displacement 94.38 cc
Compression Ratio 9.8 : 01
Max. Power (Ps @ RPM) 7.7 @ 7500
Max. Torque (Nm @ RPM) 7.85 @ 5000
Transmission
Clutch Wet multiplate
No. of Gear 4
Gear Shift Pattern All down
Suspension
Front Drum, 130 mm
Rear Drum, 110 mm
Brakes
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Front Drum, 130 mm
Rear Drum, 110 mm
Tyre
Front 2.75 X 17" (Unidirectional)
Rear 3.00 X 17" (Unidirectional)
Fuel Tank
Fuel Tank Capacity 8 Litre full (2.3 Litre reserve)
Chassis
Type Single down tube
Electricals
Battery Low maintenance battery
Head Lamp 35 / 35 W
Tail / Stop Lamp LED type
Horn Type & No. DC / one
Dimensions
Length 2040 mm
Width 760 mm
Height 1087 mm
Wheel Base 1305 mm
Ground Clearance 162 mm
Kerb Weight
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PLATINA SEGMENT BIKES
Platina 100 ESPlatina 100
CT 100
Platina 100 ES
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ENGINE
Type Single cyl, 2-valve, DTS-I with ExhausTEC
Capacity 102 cc
Bore x Stroke (mm) 47 X 58.8
Max. Power (Ps @ RPM) 8.2 ps @ 7500 rpm
Max. Torque (Nm @ RPM) 8.6 Nm @ 5000 RPM
Starting Kick + Electric Starter
Top Speed 90 Kmph (internally tested)
Carburetor PTE 16 Manual choke
Transmission 4 speed All down
Frame Tubular Single Down Tube with Lower Cradle frame
SUSPENSION
Front Hydraulic, Telescopic Type, 125mm travel
RearTrailing arm with co- axial hydraulic shockabsorber and coil springs. SNS
TYRE
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Front 2.75*17", 41 P
Rear 3.00*17", 50 P
BRAKES
Front 110 DRUM
Rear 110 DRUM
FUEL TANK
Fuel Tank Capacity 11.5 L
DIMENSIONS
Length 2000 mm
Width 840 mm
Height 1060 mm
Wheel base 1255 mm
Saddle height 798 mm
Ground Clearance 190 mm
Kerb weight (drum / disc) kg 108 Kg
PLATINA 100
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ENGINE
Type 4 Stroke, Natural Air Cooled
Displacement 99.27cc
Max Power 8.2 PS @ 7500 RPM
Max Torque 8.05 Nm @ 4500 RPM
Ignition Type Digital CDI & TRICS III
Transmission Type Constant Mesh Type
SUSPENSION
Front Hydraulic, Telescopic Type, 125mm travel
Rear Hydraulic, Telescopic Type, 125mm travel
TYRE
Front 2.75*17", 41 P
Rear 3.00*17", 50 P
FUEL TANK
Fuel Tank Capacity 13.0 L (Reserve : 2 L)
ELECTRICALS
System 12V AC+DC
Headlamp 12V, 35W/35W (HS1)
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Horn Single,12V DC
DIMENSIONS
Length 1990 mm
Width 770 mm
Height 1090 mm
Wheel base 1275 mm
Kerb weight 113
CT100
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ENGINE
Type 4 Stroke ,Single Cylinder,Natural air Cooled
Capacity 99.27 cc
Bore x Stroke (mm) 53.0 mm X 45.0 mm
Max. Power (Ps @ RPM) 8.2 ps @ 7500 rpm
Max. Torque (Nm @ RPM) 8.05 Nm @ 4500 RPM
Starting Aid Kick
Top Speed 90 Kmph (internally tested)
Transmission 4 Speed Constant Mesh
Frame Tubular single down tube with lower cradle frame
SUSPENSION
Front Hydraulic, Telescopic Type
RearTrailing arm with co- axial hydraulic shock absorber and coil springs. SNS
TYRE
Front 2.75*17"
Rear 3.00*17"
BRAKES
Front 110 DRUM
Rear 110 DRUM
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FUEL TANK
Fuel Tank Capacity 10.5 L
DIMENSIONS
Length1965 mm (Spoke Wheel)1945 mm (Alloy Wheel)
Width 770 mm
Height 1072 mm
Wheel base 1235 mm
Ground Clearance 169 mm
Kerb weight (drum / disc) kg108 kg. (Alloy Wheel)109kg.(Spoke Wheel)
Bajaj Kristal DTSi
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The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark Ignition (DTS-i) technology and ExhausTEC technology. Bajaj Kristal DTS-i is targeted at college going girls who want good speed, comfort and fuel economy, helping them save their pocket money.
Looks
Comes in four colours - cocktail wine red, jet black, francia blue, platina silver Penta lock system Automatic lamp Battery indicator
Control
Spring in Suspension (SNS) Gearless Battery start
Comfort
Front fueling Extra large storage space Penta lock Fuel gauge with reserve indicator Low battery indicator Auto choke
Mileage and Economy
50kmpl under customer usage conditions Fuel tank capacity - 4.5 Ltrs Maintenance free battery
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Bajaj XCD (Exceed) 125cc
The Bajaj XCD DTS-Si 125 cc is easy to control, easy on the pocket, and a good choice for a 125 cc motorbike. The 125 mm telescopic front suspension combined with the swing arm with 5-step adjustable SNS suspension at the rear provides smooth and comfortable rides; while alloy wheel rims add flamboyance to the strong diamond frame body. The added engine power gives the Bajaj XCD DTS-Si 125 cc has a greater performance edge over 125 cc alternatives. The new technology allows better fuel combustion and gives a mileage of 109 kmpl. The folding number plate is a cool idea and the electric start without a kick works like a charm.
Looks
Lean, masculine styling with a Diamond frame body Headlamp with prismatic pilot lamps Digital Speedometer console Folding number plate 17 inch premium alloy wheels add flamboyance Integrated LED tail lamp and fluid grab rail design
Control
Easy speeding up to 90 kmph on a good road Awesome acceleration TRICS III ignition allows instant engine start up even in chilling weather 4-Speed constant mesh transmission
Wet, Multi disc type clutch is highly powerful Microprocessor controlled Digital CDI ignition system increases overall performance Electric Start/Kick Start enhances control
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Front brake Hydraulic Disc Brakes allow instant braking and enhances safety
Mileage and Economy
High mileage reasonable power, 109 km/l under standard test conditions of manufacturer
Keihin CV carburetor gives more mileage Engine mass is light and reduced frictional losses increase mileage and speed DTS-Si & TRICS III: The microprocessor memory chip manages accurate ignition
timing at all levels of engine load optimizing power and leading to greater derivability DTS-Si enables motorcycles to achieve stringent Emission Norms without Secondary
Air Induction device and Catalytic Converter Lesser road resistance due to lesser road contact area on account of seventeen inch
wheels Alloy wheels are highly resistive to impacts, are free from rusting, are easy to clean
and maintain, and saves the inner surfaces of wheel tubes, leading to low maintenance costs
BAJAJ AUTO FUTURE COMING SOO
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PULSAR 200 RS
FEATURES
From its aggressive looks to its revolutionary engine, every part of the Pulsar RS200 is made for real life races. The Pulsar Race Sport comes alive from the moment you hit the ignition. Gear up, twist the throttle.
TWIN PROJECTOR HEADLAMPS
HD focus Twin projectors: Tame the darkest roads with devil's eyes
CRYSTAL LED TAIL LIGHTS
Distinctive high intensity tail lamps: Dazzle the competition as you whizz past them.
AGGRESSIVE MUSCULAR STYLING
Stylish Full fairing with prime aerodynamic efficiency: Admiration Guaranteed
ABS
Uber-responsive front ABS: Ultra safe braking performance over any surface
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NITROX MONO SUSPENSION
Invincible balance with super comfort: Carve corners or race ahead, for hours at a stretch.
TRIPLE SPARK 4 VALVE 200 CC DTS-I ENGINE
Most Advanced engine technology, Patented by Bajaj: 24.5 PS of raw power ready to be unleashed
LIQUID COOLING
Optimum engine performance at high temperatures: Ride On, No matter what.
RACE EXHAUST
Midship race spec exhaust with a Throaty note : Hitting the redline never sounded better
SUSPENSION Front
Telescopic with anti friction bush
Rear
Nitrox mono shock absorber with Canister
ENGINE Type
Single cylinder, 4 stroke, SOHC 4valve, Liquid cooled, triple spark ,FI
Displacement(cc)
199.5
Max power(PS @ RPM)
24.5 @ 9750
Max torque(Nm @RPM)
18.6 @ 8000
BAJAJ PRO BIKING
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NINJA 650 R
FEATURES
Chassis
Steel-tube diamond frame offers high strength and high durability-both essential in a high-performance frame.
TECHNICAL SPECS
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Engine Liquid-cooled, 4-stroke Parallel Twin
Displacement 296 cc
Max Power 39 PS @ 11,000 rpm
Torque 27.0 NM @ 10,000 rpm
Bore X Stroke 62.0 x 49.0 mm
Compression Ratio 10.6:1
Fuel System Fuel injection: ø32 mm x 2 (Keihin),with dual throttle valves
Fuel Type / Minimum Octane Rating Unleaded petrol / RON 91
Ignition Digital
Transmission 6-speed, Return
Final Drive Sealed chain
Cooling System Liquid Cooled
Frame Type Tube diamond, steel
Rake / Trail 27 / 93 mm
Front Tyre Size 110/ 70-17 M/C (54W)
Rear Tyre Size 140 / 70 - 17 M / C (66S)
Wheelbase 1405 mm
Ground Clearance 140 mm
Front Suspension / Wheel Travel 37 mm Telescopic Fork
Rear Suspension / Wheel TravelBottom-Link Uni-Trak with gas-charged shock and 5-way adjustable preload
Front BrakesSingle 290 mm petal disc with single balanced actuation dual-piston
Rear Brakes Single 220 mm petal disc with Dual-piston
Fuel Capacity 17 Litres
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Seat Height 785 mm
Kerb Weight 172 kg
Overall DimensionsL x W x H 2,015 mm x 715 mm x 1110
NINJA 300
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FEATURES
Chassis
Steel-tube diamond frame offers high strength and high durability-both essential in a high-performance frame.
TECHNICAL SPECS
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Engine Liquid-cooled, 4-stroke Parallel Twin
Displacement 296 cc
Max Power 39 PS @ 11,000 rpm
Torque 27.0 NM @ 10,000 rpm
Bore X Stroke 62.0 x 49.0 mm
Compression Ratio 10.6:1
Fuel System Fuel injection: ø32 mm x 2 (Keihin),with dual throttle valves
Fuel Type / Minimum Octane Rating Unleaded petrol / RON 91
Ignition Digital
Transmission 6-speed, Return
Final Drive Sealed chain
Cooling System Liquid Cooled
Frame Type Tube diamond, steel
Rake / Trail 27 / 93 mm
Front Tyre Size 110/ 70-17 M/C (54W)
Rear Tyre Size 140 / 70 - 17 M / C (66S)
Wheelbase 1405 mm
Ground Clearance 140 mm
Front Suspension / Wheel Travel 37 mm Telescopic Fork
Rear Suspension / Wheel TravelBottom-Link Uni-Trak with gas-charged shock and 5-way adjustable preload
Front BrakesSingle 290 mm petal disc with single balanced actuation dual-piston
Rear Brakes Single 220 mm petal disc with Dual-piston
Fuel Capacity 17 Litres
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Seat Height 785 mm
Kerb Weight 172 kg
Overall DimensionsL x W x H 2,015 mm x 715 mm x 1110
KTM 1190RC8R 2015
TECHNICAL DETAILSENGINE
Design 2-cylinder, 4-stroke, spark-ignition engine, 75° V arrangement, liquid-cooled
Displacement 1,195 cm³
Bore 105 mm
Stroke 69 mm
Performance 129 kW (173 hp)
Starting aid Electric starter
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Transmission 6-speed, claw shifted
Engine lubrication Pressure lubrication with 3 Eaton pumps
Primary gear ratio 40:76
Secondary gear ratio 17:37
Cooling system Liquid cooling system, continuous circulation of cooling liquid with water pump
Clutch PASC slipper clutch, hydraulically operated
Ignition system Contactless, controlled, fully electronic ignition system with digital ignition timing adjustment
CHASSISFrame Tubular space frame made from chrome molybdenum steel, powder-coated
Forks WP Suspension Up Side Down
Shock absorber WP Suspension Monoshock
Suspension travel front
120 mm
Suspension travel rear
120 mm
Brake system front Twin-disc brake with radially mounted four-piston brake calipers
Brake system rear Single-disc brake with two-piston brake caliper; fixed brake disc
Brake discs - diameter front
320 mm
Brake discs - diameter rear
220 mm
Chain 5/8 x 5/16” X-Ring
Steering head angle 66.7°
Wheelbase 1,425±15 mm
Ground clearance 110 mm
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(unloaded)
Seat height (unloaded) lower subframe position
805 mm
Seat height (unloaded) upper subframe position
825 mm
Total fuel tank capacity approx.
16.5 lUnleaded premium fuel (95 RON)Unleaded premium fuel (98 RON)
Weight without fuel approx.
184 kg
BAJAJ AUTO FINANCE LIMITED.
Bajaj Finance Ltd. is one of the most diversified NBFCs in India. The Auto Finance division,Bajaj Auto Finance, has operated for over 25 years, and has served more than 30 lakh customers across India. We offer customer loans for the purchase of Pulsar, Avenger, Discover, Platina, KTM and Ninja motorcycles, and Bajaj RE three wheelers.
Bajaj Finance has modern infrastructure facilities with state-of-art technology which includes automated cheque handling facilities, and computerized loan accounting with on-line customer data to handle customer transactions and requests efficiently.
We are proud to offer the quickest loan authorization to customers at Bajaj and KTM showrooms and Bajaj authorized service stations across India.
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BAFL Management Hierarchy:
LOAN PROCESSING:
Login sheet- It is of A5 size format which is filled in the initial stage of loan processing. It contains some basic information about customers i.e. name, address, contact no, product name, occupation, reference etc.
FI (First Inquiry) -BAFL has ties up witha company who does inquiry of the customer in which a person goes to the customer address to find out that every details provided by him is correct or not. If it is positive then loan processing continues but if it is negative then it is difficult for the customer to get the bike through loan.
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TVR (Telephonic Verification Report) -Sales executive calls to the customer on the given contact number to insure that he is actually interested or not, if he is interested then when he will come.
CIBIL(Credit Information Bureau and India Limited) -Enquiries are usually made on your credit history when you apply to a lender for a loan. BAFL accesses customer CREDIT REPORT to assess his repayment capability.After this CIBIL SCORE is generated, CIBIL score more than 750 is considered good but less than 750 is not good and less than 600 is bad, no one will give you loan on this score. It means customer has done some defaults in his past repayment the loan i.e. bounces of cheques, not paying EMI timely, so many penalties are there.
DE dupe- This is the credit report of Bajaj Itself, to know that customer has taken any loan from Bajaj in the past.
Processing file- Customer has to fill the file which includes all the rules and regulations about two wheeler financing, signature of customer etc. The charge of processing file is 2.5% of the total finance of the product that must have to pay in cash.
DM sheet- It is a type of sheet which is filled by the Sales Executive in which all the information regarding customer name, product name, loan scheme, loan amount, EMI, loan tenure etc. are filled and send to the head office.
Insurance- Insurance is provided to the customer just after the delivery of the product which costs around Rs.1000/.
Documents require:ID proof
Address proof
Bank statement (last 6 months)
Stamp paper (of Rs.100)
Cheques with signature (no. of cheques should be one or four).
ORGANISATION PROFILE
RNG BAJAJ.
GT Road.
Kailash Motors Building.
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AfeemKothi Kanpur.
This is established in 5th August 1992 as authorized dealer of Bajaj in Kanpur Now RNG
Bajaj is having 8 sub dealers and 3 own showrooms Naubasta, Afeemkothi and
Krishnapuram.
Owner of RNG was Ram Narayan Garg but now RNG Managing by AmitGarg son of Mr.
Ram Narayan Garg.
MANAGEMENT PROFILE:
Managing Director: Mr. AmitGarg
OFFICE STAFF:
Service Manager:R.K. Verma
Show room Manager : Mr. K.K. Shukla
Credit Sales Manager :Mohammad Zeeshan
R.T.O. Work: Mr. Mahesh
Command Area manager: Mr. NarendraBajpei
Account manager : Khushbu
Cashier : Rajendra Sir
Receptionist : Roli and ShradhaBajpei.
OTHER STAFF:
Works Manager : Rajeev
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Spare part Managers: Praveen
Sales Man: Mr. Ashutosh (Team Leader), Mr. Sooraj,Mr. VarunMishra,Mr. Surya
Prakash,Mr, Saurabh,Mr. Nitin Etc.
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Sales Manager Service ManagerCSM
Sales Executives Assistants Supervisor
S. Engineer
Manager
Back Office
Warranty En-chargeEncharge
Spare parts
Mechanics
ORGANIZATIONAL STRUCTURE OF RNG BAJAJ:
Conclusion: Organizational structure of RNG Bajaj is divided in to three parts sales, finance
and services. Researcher saw and analyzes all parts of the organization and then came to
conclusion.
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CHAPTER 3
LITERATURE REVIEW
Customer satisfaction
Customer satisfaction is the key to success, getting our customers to tell you what’s good about your product or services and where you need improvement. It helps you to ensure that your businesses measure up to their expectations. The attached file contains a customer satisfaction survey from designed to make it easy for customer to fill out and to fill and to make it easy for you to quickly customize to exactly match your company’s activities.
The reason for a business firm to come into being is the experience of customer who has unfilled need and wants. Customer satisfaction has been conceptualized in several ways; It consists of expectations, pleasured or displeasure and the evaluation of the benefits of consumption.
Customer satisfaction is result of confirmation of expectation. Bajaj has been focusing on the improvement and Excellency in the processes, which it uses to satisfy there to accomplish, this it has focused on improving customer –orientation and value chain integration.
Satisfaction is crucial concern for both customers and organizations. Satisfaction is subjective
concept and therefore difficult to determine. It depends on many factors and varies from
person to person and product to product. The importance of customer satisfaction in strategy
development for customers and market oriented cannot be underdetermined. Now a day it has
become very important factor for each and every organization to enhance the level of
customer satisfaction. Customer satisfaction, a term issued in marketing, it’s a measure how
product and service supplied by the company meet or surpass customer expectation.
Customer satisfaction according to ISO 9000, users opinion about the degree to which its
meets its requirements. Customer satisfaction is a highly personal assessment. Customer
satisfaction is a measure of post purchase behavior of the customers. If customer expectations
meet with the perceived value of goods and service then customer is satisfied but if the
perceived value of goods and service is less than the customer expectations than customer is
dissatisfied and if the perceived value exceeded the expected value of the goods and service
than the customer is delighted. In addition, customers generally want the best possible
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product or service for a low cost. The perception of the best product or service at lowest price
with safety effect the industry and customer segment significantly.
CHAPTER 4
ANALYSIS ANDINTERPRETATION
Introduction:
The analysis of data has been done on the basis of collecting of data through questionnaire.
There are graphs, charts and tables are used in the interpretation of analyzed data. And these
charts, graphs and tables has been created and analyzed through spreadsheet. Percentage
analysis used for analyzing the data.
Table 4.1: Response of having bike.
Response Percentage
Yes 76
No 24
Total 100
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Source: Primary data
Figure 4.1: Response having bike
Yes76%
No24%
Source: Primary data.
Interpretation:From the above graph 76% of respondents says that they have own bikes and
explained about bikes & remaining 24% of respondents says that they don’t have bikes.
Table4.2: Response having current bike.
Company……………
Company Name
Hero Honda 40
Bajaj 50
TVS 10
Total 100
Source: Primary data.
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Figure4.2: Response having current bike.
Hero Honda40%
Bajaj50%
TVS10%
Source: Primary data.
Interpretation: From the above graph 40% customer says that they have Hero Honda
Bikes, 50% Customers says that they have Bajaj bikes and 10% customer says that they have
TVS Bikes.
Table 4.3: Response interest in purchase of products.
Interest to purchase
Discover 50
Platina 15
Pulsar 30
Avenger 3
XCD 2
Total 100Source: Primary data.
Figure4.3: Response interest in purchase of products.
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Discover50%
Platina15%
Pulsar30%
Avenger3%
XCD2%
Source: Primary data.
Interpretation: From the above graph 50% customers interested to purchase in Discover
brand, 15% customers interested to purchase inPlatina, 30% customers interested in
Pulsar,3% customers interested in Avenger and 2% customers interested in XCD.
Table4.4: Response salesperson spent sufficient time with you and explain everything about the vehicle.
Yes 90
No 10
Total 100Source: Primary data.
Figure4.4: Response salesperson spent sufficient time with you and explain everything about the vehicle.
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Yes90%
No10%
Source: Primary data.
Interpretation:
From the above graph 90% of respondents says that sales person has spend sufficient time
with them and explained about bikes & remaining 10% of respondents says that sales persons
haven’t spend sufficient time with them.
Table4.5: Response vehicle delivered on promised time.
Delivery on Time
Yes 72
No 28
Total 100Source: Primary data.
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Figure4.5: Response vehicle delivered on promised time.
Yes72%
No28%
Source: Primary data.
Interpretation:
From the above graph we came to know that 72% of the respondents replied vehicle
delivered on promised time and 28% of respondents replied not delivered on promise time.
Table4.6. Response feelings about BAJAJ two wheeler vehicle.
Excellent 11
Good 30
Moderate 21
Satisfactory 19
Unsatisfactory 19
Total 100
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Sourse: Primary data.
Figure4.6 Response feelings about BAJAJ two wheeler vehicle.
Excellent11%
Good30%
Moderate21%
Satisfactory19%
Unsatisfactory19%
Source: Primary data.
Interpretation:
It is clearly seen that out of 100 respondents, 11% of respondent were felt excellent, 30%
were good, 21% were moderate, 19% were satisfactory, 19% were unsatisfactory.
Table4.7. State the level of satisfaction for the service provided by RNG Bajaj.
Completely satisfied 33
satisfied 45
Dissatisfied 11
Not satisfied 11
Total 100
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Source: Primary data.
Figure4.7: State the level of satisfaction for the service provided by RNG Bajaj.
Completely satis-fied33%
satisfied45%
Dissatisfied11%
Not satisfied 11%
Source: Primary data.
Interpretation:
Satisfaction level for service provided by RNGbajaj is Out of 100 respondents 36% were
completely satisfied, 50%were satisfied, 12% were dissatisfied, 12% were not at all satisfied.
Table4.8. Reasons to purchase BAJAJ vehicles.
Mileage 48
Low maintenance 4
Price 13
Wide range Product 3
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Brand Name 32
Total 100
Source: Primary data.
Figure 4.8.Reasons to purchase BAJAJ vehicles.
Mileage48%
Low maintenance4%
Price13%
Wide range Product3%
Brand Name32%
Source: Primary data.
Interpretation:From the above graph we came to know that 48% of the customers purchase Bajaj vehicle for mileage, 4% were for low maintenance, 13% were for price,3% were for wide range products,32% were for its brand name.
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Table4.9. Improvements in service that demand from RNG BAJAJ.
Service in time 47
Realible Service 4
Well Trained Mechanics 16
Less Labour Charge 33
Total 100
Source: Primary data.
Figure 4.9.Improvements in service that demand from RNG BAJAJ.
Service in time47%
Realible Service4%
Well Trained Mechanics16%
Less Labour Charge
33%
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Source: Primary data.
Interpretation:
It is clearly seen from the above graph that 47% of the customers demanded service in
time,4% demanded reliable service,16% demanded well trained mechanics, 33% demanded
less labor charge.
Table4.10. Rating of the service performance of RNG BAJAJ.
Very good 35
Good 45
Average 11
Bad 9
Very bad 0
Total 100
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Source: Primary data.
Figure 4.10.Rating of the service performance of RNG BAJAJ.
Very good35%
Good45%
Average11%
Bad9%
Source: Primary data.
Interpretation:For the service performance of RNG BAJAJ , Out of 100 respondents 35%
were rated very good,45% were rated as good, 11% were rated as average, 0% very bad and
9% were rated as bad.
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Finance
Table4.11. Sources of income of customers.
Govt.Employee 30
Farmer 10
Self Employed 30
Army Person 5
Professional 25
Total 100Source: Primary data.
Figure 4.11.Sources of income of customers.
Govt.Employee30%
Farmer10%
Self Employed30%
Army Person5%
Professional25%
Source: Primary data.
Interpretation:
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Customer who visited in the Showrooms 30% of them was Govt. Employees, 10%
farmers,30% Self employed , 5% Army Persons and 25% was Professional.
Table4 Loan Process(LOGIN SHEET)
Main Field name
Field Name on Login sheet
Writing Instruction Examples
Personal Details
Customer Name (SHOULD BE
either of 2 or 3 WORDS)
Customer name should be written as First name middle name last name as shown in login sheet. If there is no middle name First name & last name should be written in the specified space only.
Eg. Valid name : Sachin Suresh Sharma/ Sachin SharmaInvalid name : Sachin or Sachin Ramesh Suresh Sharma
Mobile Number Given 10 boxes for writing 10 digit mobile no. In each box only one digit should be written
Telephone Number
Given 5 boxes for STD code & 8 boxes for Landline no. ( Eg.If the STD code is of 3 digit it should be written in right side of the boxes.)
Eg: 00734 - 24585685
ModelCorrect & complete model description should be written
Invalid - pulsarValid : Pulsar 150 UG 4
Present Address
Father/Husband Name
Customer name should be written as First name middle name last name as shown in login sheet. If there is no middle name First name & last name should be written in the specified space only.
Date of BirthIt should be written in DD MM YYYY format in specified box only.(Eg 01 01 1990)
Invalid -1/1/90Valid 01 01 1990
GenderGender should be circled instead of ticking as shown in login sheet.
Address 1 & 2Address should be written in legible hand writing
Landmarkcorrect Land mark should be written in space of land mark only & in legible hand writing
State State should not be written in short form.Invalid - AP
Valid - Andhra Pradesh/ Arunachal Pradesh
City
Main city or district should be mentioned. City should not be written in shot form.
Invalid - S' badValid - Secondrabad
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9 7 6 6 9 0 2 3 7 0
9 7 6 6 90 2 3 7 0
Valid
Invalid
Male
Valid
Valid
Invalid
Owned
Pin codeIt should be always in 6 digit & should be written in specified box only.
Residence status
Residence status should be circled instead of ticking as shown in login sheet.
Employment Details
( Applicant)
Company / firm name
Company / firm name / student / House wife / pensioner / Agriculture etc
Invalid - BusinessValid - M/s Sai enterprises
Address 1, 2 & land mark
If the office address is same as present address mention "SAME AS ABOVE" if the address is different it should be written in detail with LAND MARK.
State State should not be written in short form.
CityMain city or district should be mentioned. City should not be written in shot form.
Pin codeIt should be always of 6 digits & should be written in specified box only.
Employment Type
Employment Type should be circled instead of ticking as shown in login sheet.
Employment status
In case of Self employed Employment property status should be circled instead of ticking as shown in login sheet.
Mobile Number Given 10 boxes for writing 10 digit mobile no. In each box only on digit should be written
Telephone Number
Given 5 boxes for STD code & 8 boxes for Landline no. If the STD code is of 3 digit it should be written in right side of the boxes.
Permanent Address Address 1 & 2
Address should be written in legible hand writing
LandmarkLand mark should be written in space of land mark only & in legible hand writing
State State should not be written in short form.
CityMain city or district should be mentioned. City should not be written in shot form.
Pin codeIt should be always in 6 digit & should be written in specified box only.
Mobile Number Given 10 boxes for writing 10 digit mobile no. In each box only on digit should be written
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Salaried Salaried
Valid Invalid
Resi cum off
Valid
Telephone Number
Given 5 boxes for STD code & 8 boxes for Landline no. If the STD code is of 3 digit it should be written in right side of the boxes in
Reference Details
NameReference Name should be written in legible hand writing
Address 1 & 2Address should be written in legible hand writing
CityMain city or district should be mentioned. City should not be written in shot form.
Pin codeIt should be always in 6 digit & should be written in specified box only.
Telephone Number
Given 5 boxes for STD code & 8 boxes for Landline no. If the STD code is of 3 digit it should be written in right side of the boxes in
Mobile Number Given 10 boxes for writing 10 digit mobile no. In each box only on digit should be written
Co applicantCo applicant details fill up in same way as is done for applicant
FI agencyIf there are multiple FI agencies then mention the FI agency name on TOP OF LOGIN SHEET where FI to be allotted
Customer Category / sub
category
For 3W cases mention Customer category & sub category on TOP OF LOGIN SHEET in detail. ( No abbreviation/ short form to be used)
LOGIN PROCESS
Enquiry Creation (Supplier, DMA & Applicant detail)Update Product and Finance detail (Make, Model, Scheme Code and Amount Finance)Stage change- SENT TO CPAUpload Applicant/ Co-Applicant Application FormIn case of Co-Applicant select Type of Entry as “Image based Entry”SaveWait for Login to get authorized
CREDIT PROCESS
Select the case from Stage - PENDING PRE APPROVAL DOCSCheck CIBIL, Check Normal or XPRS scheme typeCheck Dedupe (From Verification Tab)Update TVR and Income Assessment Form (From Verification Tab)Update Customer Document (Address proof, Income proof, if applicable XPRS proof)Update Repayment basic details (Repayment from, Mode, account type and Vintage)Check if FI is completed
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Stage change- PRE APPROVAL DOCS COLLECTED
Wait for BRE to get executed
If BRE status is System Approved- No deviationo Stage Change- APPROVAL -LOAN APPROVEDo If you want to reject the Loan than stage change- REJECTION- LOAN REJECTEDo If you want to manually deviate the case than stage change- PRE APPROVAL -MANUALDEVIATEDIf BRE status is System Deviation- Deviation Level L3, L4 or L5
o Check Deviation reason (from Deviation tab)o Update Deviation approval comments i.e mitigantso Stage change- PRE APPROVAL-CSM DEVIATED
Wait for Approving Authority decision (Loan Approved, Loan Rejected, Refer back to CSM, Further
Deviate)If approving authority has referred back the case to CSMo Check Deviation reason (from Deviation tab)o Update Deviation approval comments i.e. mitigantso Add extra document if required (from Attachment tab- Attach new Document)o Stage change- PRE APPROVAL-SENT TO HIGHER AUTHORITY
DISBURSEMENT PROCESSSelect the cases from Stage-Loan ApprovedUpdate SPDC or PDC details of cheque No. (From Finance tab- New repayment - at bottom rightcorner)Update and Upload Repayment details like MICR code, Bank account No., First cheque andMandate scan image (From Finance tab)Stage change- POST APPROVAL DOCS COLLECTED
DO GENERATION PROCESS
Select the case from stage-Post Approval Docs collectedStage change- DO-DO GENERATEDGenerate DOCheck and view DO from Attachment tab
DM GENERATION PROCESS
Select the case from stage- DO-DO generatedChange Due dateUpdate Engine No. , Chasis No., Invoice Number, Invoice date, Invoice amount, InsuranceCompany name, Insurance No., Insurance dateScan and Upload InvoiceScan and Upload Application form (Both sides)
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Scan and upload Income documentStage change- DM- DM GENERATEDGenerate DMCheck and Print DM copy from Attachment tab and keep the signed DM copy in the fileWait for LAN to get generated
BATCH CREATION PROCESS
Select the cases from stage -PENDING FOR BATCH GENERATION- AGREEMENT for file dispatchAnd select cases from stage - PENDING FOR BATCH GENERATION- REPAYMENT for RepaymentdispatchSelect the cases for which you want to Generate Agreement / Repayment batch (By Ticking thecases)Click on Generate Agreement Batch (For Repayment select generate Repayment batch) atbottom right corner of the screenSystem will display message like “Agreement Batch Created with Batch No. XYZ/123/1234VISHAL MEHROTRAGo to BATCH Tab (At the top of screen )Select the cases from stage- BATCH GENERATEDSelect the Batch ID for which you want to update POD details (By clicking on Batch ID or atAgreement)Select the Edit optionChange the Batch Status from BATCH GENERATED to DISPATCH TO HO & Update the dispatch
Table4.12. Amount that customers Prefers as down payment.
Down payment
50% of bike price 30
30-50% of bike price 45
25-30%of bike price 20
Below 20% of bike price 5
Total 100
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Source: Primary data.
Figure 4.12.Amount that customers Prefers as down payment.
50% of bike price30%
30-50% of bike price45%
25-30%of bike price20%
Below 20% of bike price5%
Source: Primary data.
Interpretation: From the above graph 30% customer wanted down payment 50% of bike price,
45% customer wanted down payment 30-50% of bike price, 20% customer wanted down
payment 25-30% of bike price and 5% customer wanted down payment below 5% of bike price.
Table4.13. Satisfaction with the loan scheme.
Satisfaction
Yes 75
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No 25
Total 100Source: Primary data.
Figure4.13. Satisfaction with the loan scheme.
Yes75%
No25%
Source: Primary data
Interpretation:
From the above graph 75% customers are satisfied with Loan scheme of Bajaj and 25% are
not satisfied with schemes.
Table4.14. Major factors that affects to purchase.
File processing Charge 15
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High interest rate 45
EMI 25
Time 15
Total 100
Source: Primary data
Figure 4.14.Major factors that affects to purchase.
File processing Charge15%
High intrest rate45%
EMI25%
Time15%
Source: Primary data
Interpretation:From the above graph 15% customer says about high file processing charge,
45% customer about High interest rate, 25% customer says about high EMI and 15%
customer says about Time taken by showrooms.
Table4.15. Response about the loan approval processing.
Loan process
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Very good 20
Good 45
Average 25
Poor 10
Total 100Source: Primary data
Figure 4.15.Response about the loan approval processing.
Very good20%
Good45%
Average25%
Poor10%
Source: Primary data
Interpretation:
From the above graph 20% customer said that loan process was very good, 45% customer said that loan process was good, 25% average and 10% customer said that loan process was poor.
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Table4.16. Response to visit again or recommend your friends.
Yes 90
No 10
Total 100
Source: Primary data
Figure 4.16Response to visit again or recommend your friends.
Yes90%
No10%
Source: Primary data
Interpretation:From the above graph 90% customer says yes for visit again or recommend to
friends and only 10% says No.
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CHAPTER 5
FINDINGS
1 From the survey of 100 samples, 90% of respondents says that sales person has spend
sufficient time with them and explained about bikes & remaining 10% of respondents
says that sales persons haven’t spend sufficient time with them.
2 From analysis came to know that 72% of the respondents replied vehicle delivered on
promised time and 28% of respondents replied not delivered on promise time.
3 From the above Bajaj two wheeler it is clearly seen that out of 100 respondents, 11%
of respondent were felt excellent, 30% were good, 21% were moderate, 19% were
satisfactory, 19% were un satisfactory.
4 Satisfaction level for service provided by RNG bajaj is Out of 100 respondents 36% were completely satisfied, 50 %were satisfied, 12% were dissatisfied, 12% were not at all satisfied.
5 From the above chapter we came to know that 48% of the customers purchase Bajaj vehicle for mileage, 4% were for low maintenance, 13% were for price,3% were for wide range products,32% were for its brand name.
6 Out of 100 sample 47% of the customers demanded service in time,4% demanded reliable service,16% demanded well trained mechanics, 33% demanded less labor charge.
7 For the service performance of RNG BAJAJ, Out of 100 respondents 35% were rated
very good,45% were rated as good, 11% were rated as average, and 9% were rated as
bad.
8 In finance mostly people belongs to self -employed category and people wants to pay
30-50% of bike price.
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9 In finance rate of interest affected more to customers.
10 When we ask about revisit in show room 90% people said yes and only 10% said no.
SUGGESTIONS
1. RNG Bajaj should deliverbikes on time because 20% customer said they didn’t get bike on time.
2. RNG Bajaj should provide good quality of services 22% customers are not satisfied with services.
3. Mostly customers are not satisfied with loan schemes and interest rate of company.
4. Summer season is off season for automobile market in this time dealer and company should provide gift offers, discounts to customers so they will purchase bikes.
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CHAPTER 6
CONCLUSION
From the survey it is found that major portion of customers are satisfied with the service provided by RNG Bajaj. To maintain & sustain in market it may also solve the problem occurred in the bike which can make it more reliable. Overall the service provided by RNG Motors is satisfactory with scope for further improvements.
The study includes most of the factors related to customer’s satisfaction and try to get full attention and response of customer while asking questions through questionnaire. It also shows that Bajaj has main focus on its customer satisfaction that leads to customer loyal. Bajaj provides all the facilities to its outlets/showrooms from entering the customer in showroom to delivering the product so that every customer could feel comfortable with the company as well as outlet.
There are some factors to consider that the some people had dissatisfaction with the loan scheme, so company should focus on that so that most customers could be attracted.
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BIBLIOGRAPHY
1. Philip Kotler , Marketing Management (14th Edition)2. www.bajajautofinance.com/3. www.bajajauto.com/4. Research methodology by author C R Kothari
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ANNEXURE
QUESTIONNAIRES
Name………
Address………
Contact Number……..
1. Do you have own bike?
A] Yes b] No
If yes than,
2. Which company bike do you have at present?
Company……………
3. In which product you have interest to purchase?
Platina Discover Pulsar ( )
Avenger ( )
4. Did the salesperson spend sufficient time with you and explain everything about
the vehicle ?
Yes No
5. Was the vehicle delivered on promised time?
Yes No
6. How do you feel about BAJAJ two wheeler vehicles?
a] Excellent b] good c] Moderate
d] Satisfactory e] unsatisfactory
7. State the level of satisfaction for the service provided by RNG Bajaj ?
a] Completely satisfied b]satisfied c] Dissatisfied
d] Not at all satisfied
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8. What are the reasons to purchase BAJAJ vehicles?
a] mileage b] low maintenance c] Price
d] Wide range of products e] Brand name
9. What are improvements in service that you demand from RNG BAJAJ?
a] Service in time b] reliable service
c] well trained mechanics c] less labor charge
10. How do you rate the service performance of RNG BAJAJ?
A] Very Good b] Good c] Average
D] Bad e] Very bad
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Finance
1. What are the sources of income of customers?
A] Government Employees. B] Farmer c] Self employed
d]Army Person e] Professional employees
2. How many rupees you can pay as down payment?
A] 50% of Bikes price. B] 30-50%
c]20-30%. D] Below 20%
3. Are you satisfy with the loan scheme?
A] Yes b] No
If NO then,
4. What are the major factors?
A] File processing charge b] High interest rate
c]EMIs d]Time
5. How was the loan approval processing?
A] Very good b] Good
C] Average d] Poor
6. Would you like to visit again or recommend your friends?
a]Yes b]No
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