MBA Program Guide - Spring 2010

MBA Program Guide Page No.: 1

PROGRAM GUIDE FOR

MASTER OF BUSINESS ADMINISTRATION

(MBA)

(Revised Spring 2010)

SIKKIM MANIPAL UNIVERSITY (SMU)

Directorate of Distance Education

BKID – PG


Contents

1. The Program

2. Objectives of the Program

3. University Recognized Learning Centres

4. Program Structure

4.1 Duration of the Program

4.2 Medium

4.3 Credit System

4.4 Academic Calendar

5. Session Schedule

6. Program Details

7. Counselling Sessions

8. Technology Enabled Learning (EduNXT) Portal

9. Evaluation System

9.1 Scheme of Examination

9.2 Internal Assessment (IA)

10. Last date for Submission of Assignments/Project

11. University Examination

11.1 University Question Paper Pattern

11.2 Minimum Passing Marks

11.3 Classification of Successful Candidates

11.4 Carry-Over Provision

12. Examination and Result Publication

13. General Points

14. Model Questions for University Examination

15. Assignments

16. Project Guidelines for Fourth Semester of MBA Course

Curriculum Introduction


MASTER OF BUSINESS ADMINISTRATION (MBA)

(Revised)

1. The Program:

The importance of „management‟ as a professional study can today be

compared with that of obtaining a normal graduate degree in order to be

called educated. It is just short of becoming a compulsion.

Businesses and institutions are growing in complexity and size. They are

cutting across space and time by embracing technology, globalization and

information. Mere operational efficiency is no more sufficient. Managerial

capabilities have become necessary for firms to act on a global platform.

Although there are a large number of institutions offering MBA programs,

many of them just churn out non employable MBAs. A good institute must

incorporate what the industry requires with changing times. The SMU way to

Management degree or diploma is to mould the learning towards this

objective. With this perspective it has introduced several programs which

are geared to meet the industry requirement. These areas are Banking,

Information System, Retail Operations and Healthcare. It is planning to offer

more programs in the field of environment, disaster management, and

media.

The master of business administration (MBA) is an integrated program

designed to provide an advanced program in management for those seeking

managerial positions in industry, commerce and services. The core subjects

are aimed at developing knowledge and skills in fundamental management

disciplines. The program also involves participation in group work with

students from diverse backgrounds and is aimed at improving the decision

making abilities of the participants in management related areas.

2. Objectives of the Program

The program aims at realizing the following objectives:

To provide a strong theoretical and practical foundation for a managerial

position

To imbibe an updated perspective on the changes taking place in the

corporate sector

To promote an inquiry based learning


To promote a self learning platform such that the motivation continues

even after the program is completed

To equip students with the latest in terms of technology based learning

system

To provide the industry with the most employable people at specific

levels of management

3. University Recognized Learning Centres:

The Learning Centres recognized by SMU are permitted to provide

counselling and tutoring services to SMU students in specific courses of the

University, leading to Bachelor‟s and Master‟s degrees. The Learning

Centres have been equipped with infrastructure and facilities as stipulated

by the University, to support effectively the learning under the distance

mode. The students are advised to contact the Learning Centres for further

details

4. Program Structure:

4.1 Duration of the Program

The normal duration of the MBA course is two years, comprising four

semesters. However, the student is permitted to take a maximum of four

years to complete the course.

4.2 Medium

The medium of instruction is English.

4.3 Credit System

Credit system is a systematic way of describing an educational course by

attaching credits to its components. Each credit consists of 30 hours of

study. A student must complete 100 credits successfully to be awarded

Master of Business Administration.

4.4 Academic Calendar

Academic Calendar starts from 1st February (spring session) or 1st August

(fall session) and ends on 31st July or 31st January of the subsequent year,

respectively. Admissions are made twice a year - in February (spring

session) and August (fall session). The Semester will end in the following

July for the spring session and, for the fall session, in January in the

subsequent year. For further details, please refer to University notification

on Academic calendar on the Website, www.smude.edu.in.

http://www.smude.edu.in/


5. Session Schedule:

Session Starting date Closing date

Spring Session 1st week of February Last Week of July

Fall Session 1st week of August Last week of January

6. Program Details

Subject Code

Subject Title Book id Name of the Books No. of

Credits Internal marks

First Semester

MB0038

Management Process and Organizational Behavior

B1127

Management process and Organization Behaviour - Edition : Spring 2010

4 60

MB0039 Business Communication

B1128 Business Communication - Edition : Spring 2010

4 60

MB0040 Statistics for Management

B1129 Statistics for Management - Edition : Spring 2010

4 60

MB0041 Financial and Management Accounting

B1130

Financial and Management Accounting - Edition : Spring 2010

4 60

MB0042 Managerial Economics B1131 Managerial Economics - Edition : Spring 2010

4 60

MB0043 Human Resource Management

B1132 Human Resource Management - Edition : Spring 2010

4 60

Second Semester

MB0044 Production and Operations Management

B1133

Production and Operations Management - Edition : Spring 2010

4 60

MB0045 Financial Management B1134 Financial Management -

Edition : Spring 2010 4 60

MB0046 Marketing Management B1135

Marketing Management -

Edition : Spring 2010

4 60

MB0047 Management Information System

B1136 Management Information System - Edition : Spring 2010

4 60

MB0048 Operations Research B1137 Operations Research - Edition : Spring 2010

4 60

MB0049 Project Management B1138 Project Management - Edition : Spring 2010

4 60


Third Semester

MB0050 Research Methodology Yet to be

finalized Research Methodology 4 60

MB0051 Legal Aspects of Business

Do Legal Aspects of Business

4 60

* Project – – 4

* The Project work will commence from Third Semester and is expected to be completed in Fourth Semester. Evaluation will be conducted in Fourth Semester.

* The project guidelines are given in Page No. 22 to 31 of this course guide.

Third Semester Specialization

(Four Subjects in each area of Specialization respectively)

Finance

MF0010 Security Analysis and Portfolio Management

Yet to be finalized

Security Analysis and Portfolio Management

4 60

MF0011 Mergers and Acquisitions

Do Mergers and Acquisitions 4 60

MF0012 Taxation Management Do Taxation Management 4 60

MF0013 Internal Audit and Control

Do Internal Audit and Control 4 60

MF0014 *Project – – –

Marketing

MK0010 Sales, Distribution and Supply Chain Management

Yet to be finalized

Sales, Distribution and Supply Chain Management

4 60

MK0011 Consumer Behavior Do Consumer Behavior 4 60

MK0012 Retail Marketing Do Retail Marketing 4 60

MK0013 Market Research Do Market Research 4 60

MK0014 *Project – - -

Human Resource Management

MU0010 Manpower Planning and Resourcing

Yet to be finalized

Manpower Planning and Resourcing

4 60

MU0011 Management and Organizational Development

Do Management and Organizational Development

4 60

MU0012 Employee Relations Management

Do Employee Relations Management

4 60

MU0013 HR Audit Do HR Audit 4 60

MU0014 *Project – – –


Information Systems

MI0033 Software Engineering Yet to be finalized

Software Engineering 4 60

MI0034 Database Management Systems (DBMS)

Do Database Management Systems (DBMS)

4 60

MI0035 Computer Networks Do Computer Networks 4 60

MI0036 Business Intelligence and Tools

Do Business Intelligence and Tools

4 60

MI0037 *Project – – –

Banking

MA0036 Financial Systems and Commercial Banking

Yet to be finalized

Financial Systems and Commercial Banking

4 60

MA0037 Banking Related Laws and Practices

Do Banking Related Laws and Practices

4 60

MA0038 Banking Operations Do Banking Operations 4 60

MA0039 Retail Banking Do Retail Banking 4 60

MA0040 *Project – – –

Retail Operations

ML0010 Warehousing and Supply Chain Management

Yet to be finalized

Warehousing and Supply Chain Management

4 60

ML0011 Buying and Merchandising

Do Buying and Merchandising

4 60

ML0012 Store Operations Do Store Operations 4 60

ML0013 Retail IT Management Do Retail IT Management 4 60

ML0014 *Project – – –

Total Quality Management

QM0010 Foundations of quality management

Yet to be finalized

Foundations of quality management

4 60

QM0011 Principles and philosophies of quality management

Do Principles and philosophies of quality management

4 60

QM0012 Statistical process control and process capability

Do Statistical process control and process capability

4 60

QM0013 Quality management tools

Do Quality management tools

4 60

QM0014 *Project – – –


Operations Management

OM0010 Operation Management Yet to be finalized

Operation Management 4 60

OM0011 Enterprise Resource Planning

Do Enterprise Resource Planning

4 60

OM0012 Supply chain Management

Do Supply chain Management

4 60

OM0013 Advanced production and operations management

Do Advanced production and operations management

4 60

OM0014 *Project – – –

Project management

PM0010 Introduction to project management

Yet to be finalized

Introduction to project management

4 60

PM0011 Project planning and scheduling

do Project planning and scheduling

4 60

PM0012 Project financing and budgeting

do Project financing and budgeting

4 60

PM0013 Managing human resources in projects

do Managing human resources in projects

4 60

PM0014 *Project – – –

Healthcare Services Management

MH0051 Health Administration Yet to be finalized

Health Administration 4 60

MH0052 Hospital Organization, Operations and Planning

do Hospital Organization, Operations and Planning

4 60

MH0053 Hospital & Healthcare Information Management

do Hospital & Healthcare Information Management

4 60

MH0054

Finance, Economics and Materials Management in Healthcare Services

do

Finance, Economics and Materials Management in Healthcare Services

4 60

MH0055 *Project – – –

Fourth Semester

MB0052 Strategic Management and Business Policy

Yet to be finalized

Strategic Management and Business Policy

4 60

MB0053 International Business Management

do International Business Management

4 60

* Project – – 4

* The Project work will commence from Third Semester and is expected to be completed in Fourth Semester. Evaluation will be conducted in Fourth Semester.


Fourth Semester Specialization (Four Subjects in each area of Specialization respectively)

Finance

MF0015 International Financial Management

Yet to be finalized

International Financial Management

4 60

MF0016 Treasury Management do Treasury Management 4 60

MF0017 Merchant Banking and Financial Services

do Merchant Banking and Financial Services

4 60

MF0018 Insurance and Risk Management

do Insurance and Risk Management

4 60

MF0014 *Project - – 4

Marketing

MK0015 Services Marketing and Customer Relationship Management

Yet to be finalized

Services Marketing and Customer Relationship Management

4 60

MK0016 Advertising Management and Sales Promotion

do Advertising Management and Sales Promotion

4 60

MK0017 e-Marketing do e-Marketing 4 60

MK0018 International Marketing do International Marketing 4 60

MK0014 *Project – – 4

Human Resource Management

MU0015 Compensation Benefits Yet to be finalized

Compensation Benefits 4 60

MU0016 Performance Management and Appraisal

do Performance Management and Appraisal

4 60

MU0017 Talent Management and Employee Retention

do Talent Management and Employee Retention

4 60

MU0018 Change Management do Change Management 4 60

MU0014 *Project – – 4

Information Systems

MI0038 ERP Yet to be finalized

ERP 4 60

MI0039 E-Commerce do E-Commerce 4 60

MI0040 Technology Management

do Technology Management

4 60

MI0041 Java and Web Design do Java and Web Design 4 60

MI0037 *Project – – 4


Banking

MA0041 Merchant Banking and Financial Services

Yet to be finalized

Merchant Banking and Financial Services

4 60

MA0042 Treasury Management do Treasury Management 4 60

MA0043 Corporate Banking do Corporate Banking 4 60

MA0044 Institutional Banking do Institutional Banking 4 60

MA0040 *Project – – 4

Retail Operations

ML0015 Services Marketing and Customer Relationship Management

Yet to be finalized

Services Marketing and Customer Relationship Management

4 60

ML0016 Advertising Management and Sales Promotion

do Advertising Management and Sales Promotion

4 60

ML0017 Mall Management do Mall Management 4 60

ML0018 Project Management do Project Management 4 60

ML0014 *Project – – 4

Total Quality Management

QM0015 ISO/QS 9000 elements Yet to be finalized

ISO/QS 9000 elements 4 60

QM0016 Managing quality in the organization

do Managing quality in the organization

4 60

QM0017 Quality management systems

do Quality management systems

4 60

QM0018 Quality development methods

do Quality development methods

4 60

QM0014 *Project – – 4

Operations Management

OM0015 Maintenance management

Yet to be finalized

Maintenance management

4 60

OM0016 Quality management do Quality management 4 60

OM0017 Advanced production planning and control

do Advanced production planning and control

4 60

OM0018 Technology management

do Technology management

4 60

OM0014 *Project – – 4

Project management

PM0015 Quantitative methods in project management

Yet to be finalized

Quantitative methods in project management

4 60

PM0016 Project risk management

do Project risk management

4 60


PM0017 Project quality management

do Project quality management

4 60

PM0018 Contracts management in projects

do Contracts management in projects

4 60

PM0014 *Project – – 4

Healthcare Services Management

MH0056

Public Relations & Marketing for Healthcare Organizations

Yet to be finalized

Public Relations & Marketing for Healthcare Organizations

4 60

MH0057 Management of Healthcare Human Resources

do Management of Healthcare Human Resources

4 60

MH0058 Legal aspects in Healthcare Administration

do Legal aspects in Healthcare Administration

4 60

MH0059 Quality Management in Healthcare Services

do Quality Management in Healthcare Services

4 60

MH0055 *Project – – 4

Detailed Curriculum is given on the website (www.smude.edu.in).

Program Material: Students can obtain the program materials from their

respective Learning Centers, free of cost.

7. Counselling Sessions:

The Learning Centre will provide Counseling of 180 hours per semester.

Counseling sessions will be held at the Learning Centre as per the

schedule displayed at the Learning Centre.

If a student desires extra service from the Learning Centre, he/she will

have to make his/her own arrangements with the Learning Centre. The

University has no obligations in this regard. However, under no

circumstances should the Learning Centres compel students to take this

extra service.

8. Technology Enabled Learning (EduNXT) Portal

Technology Enabled Learning (EduNXT) is the online learning support

portal for the SMU students which will help them to increase their

knowledge, will assist them in examination preparation and also will give

them a platform to interact with the fellow students and academic central

faculty members. It is for the individuals and professionals who wish to have

http://www.dde.smuhmts.edu/


a flexible education programme with different types of self learning sources

available just a click away.

The website address of the EduNXT portal – http://edunxt.smude.edu.in/

9. Evaluation System:

9.1 Scheme of Examination:

Credits Duration of University

Exam. in hour(s) Internal

Assessment Marks University

Exam. Marks Total Marks

4 2 60 140 200

Note: The details of the examination schedules will be provided at the

relevant time on the Website, www.smude.edu.in.

9.2 Internal Assessment (IA):

The student must submit two assignments in each subject to the Learning

Centre. The two assignments will be evaluated. The average score of the

two assignments will be considered for the grading of the student. Internal

assessment marks are based on the assignments, which are to be

assessed by the Learning Centres. The assignment will be for 15 marks per

credit.

Credits Total Marks

allotted for Assignments

4 60

10. Last date for Submission of Assignments/Project:

The dates for the submission of the Assignments / Project Reports will be

decided by the respective Learning Centres in such a way that the Learning

Centre is able to submit the IA/ Project marks to the Office of Student

Evaluation by the due date as specified on the Website

www.smude.edu.in. The Assignments form a part of continuous evaluation.

11. University Examination:

The University Examination will be conducted at designated examination

centres twice a year as under:

Session Session Commencement Examination

Spring Session February July /Aug same year

Fall Session August Jan/Feb subsequent year

http://edunxt.smude.edu.in/




The dates of the examination along with the detailed instructions will be

published well in advance on the website www.smude.edu.in.

11.1 University Question Paper Pattern

There will be only multiple choice questions (MCQs) in the University

Question Papers as per details given below:

Question Distribution Table:

Credit Question Distribution Total

Time Total Marks Part A Part B Part C

4 40 20 15 2 hrs. 140

Note:

1. In general, MCQs are of three types, i.e. one mark, two marks & four

marks.

2. The mark distribution is based upon the complexity involved in the

question.

3. General time distribution for each type of question is as follows

(applicable for a paper with 4 credits).

Part A Part B Part C

1 mark 2 marks 4 marks

No. of Questions 40 20 15

Time (in min.)/Question 1 min. 1 ½ min. 3 min.

Total Time 40 30 45

Grand total = 1 Hour 55. Minutes + 5 Minutes (for filling up the

forms/revision) = 2 hrs.

4. In special cases, modifications may be made based upon the subject

requirements.

5. There is no provision for revaluation essentially because the valuation is

done by scanning the answer sheet. The answer sheet is marked by the

student by darkening the appropriate circle to indicate the answer for a

question. The scanning process which evaluates the student

performance is 100% error free and hence there is no need for

revaluation.

6. Clashing of subjects in case of Re-sitting: The schedule of examinations

is such that every student can appear for the subjects with respect to

two semesters, provided the combination of semesters is odd and even.

In some cases, students apply for re-sitting in subjects, which clash with



other papers in the schedule of the examinations. SUCH STUDENTS

ARE PERMITTED TO APPEAR ONLY IN ANY ONE OF THE

AFFECTED SUBJECTS. NO STUDENT WILL BE PERMITTED TO

APPEAR IN MORE THAN ONE SUBJECT IN A SCHEDULED

SESSION ON A PARTICULAR DAY. If the student appears or tries to

appear in both papers, results of both papers will be declared as NULL

& VOID.

7. Reappearance: There is no provision for improvement of grading by

reappearance in the University Examinations or Internal Assessment,

once the student is declared as passed.

11.2 Minimum Passing Marks:

In each paper, a student shall secure at least 35% marks in Continuous

Evaluation (Internal Assessment) and 35% marks in University

Examination, however, with an aggregate of 40% for pass.

A student who fails in any one of the above (i.e. Continuous Evaluation

or University Examination) will be required to reappear in that

component only.

The students must note that for re-appearing for IA, the students have to

fill in the Re-sitting Forms.

In case a student scores 35 percent independently in both components,

but fails to score 40 percent aggregate, he/she will be considered failed.

Such students will have to appear either in both or in any one of the

components of their choice.

11.3 Classification of Successful Candidates:

A student‟s performance will be evaluated based on both Continuous

Evaluation and University Examination.

The Grade System (aggregate)

Grade Marks (%)

A – Excellent 70 and above

B – Very Good 60 - 69

C – Good 50 - 59

D – Satisfactory 40 - 49

E – Failure ––––––––


11.4 Carry-Over Provision: Please note that since there is a carry over

system for every semester, self-study should start automatically for the next

Semester without waiting for the examination result.

12. Examination and Result Publication:

The University will conduct term-end examinations at designated

Examination Centres. The term-end examination centre, date of

examination and other related instructions of the examinations will be

published well in advance of the date of examination on the website

www.smude.edu.in.

NO STUDENT WILL BE ALLOWED TO APPEAR FOR THE

EXAMINATION WITHOUT ADMIT CARD. Admit card is only valid when

accompanied with University photo ID card. Learning Centers are not

permitted to issue any authority letter for appearing in the examination.

Learning Centers should not withhold the admit cards of any student for

any reason.

Admit Cards will be issued only to those students who fulfill the

prerequisites as specified by the University. (e.g., Admit Cards will be

issued to all fresh and Re-Registered students and, resitting candidates

who have filled up the Resitting Form before the last date specified by

the University.) The Admit Card is valid only when produced along with

the Identity Card issued by the University.

Candidates are not allowed to bring inside the Examination Hall Mobile

Phones, calculators, statistical/scientific tables, lap top computers or

any object/device/ gadget that would be of unfair assistance in

answering the University question papers. However, scientific/non-

programmable calculators are allowed for specific subjects (as

mentioned in the time table). Possession of Mobile phone, even in

„Switched off condition‟ shall be treated as unfair means; hence the

students are strictly warned not to bring Mobile phone with them inside

the Examination Hall. Examination Centers will not take any

responsibility for the custody of the mobile phone.

Five minutes prior to the commencement of the examination, the

candidate will receive the answer sheet. Please ensure that it is the

correct answer sheet and that both of its sides have been printed

properly. The QP booklet will be provided at the beginning of the



examination time. Note that each QP booklet has a specific five-digit

booklet number printed on the front page of the booklet.

On the front page of the answer sheet, the candidate is required to write

and/shade the Name (block capitals), Roll Number (nine digits) and QP

Booklet Number (five digits) legibly in the spaces provided for the

purpose. On the answer sheet, carefully write the Roll Number and Test

Booklet Number in numerals in appropriate boxes using 2B pencil and

completely blacken the corresponding circles. For instance, if your Roll

Number is 001050001 and the Test Booklet Number is 18960, you shall

write it as follows:

Roll Number

THE CANDIDATES SHOULD NOT exchange their test booklets with

other candidates during the examination, under any circumstances.

THE CANDIDATES SHOULD NOT exchange their QP booklets with

other candidates during the examination, under any circumstances

CANDIDATES WILL NOT BE PERMITTED TO ENTER THE

EXAMINATION HALL AFTER TEN MINUTES OF THE

COMMENCEMENT OF EXAMINATION.

Candidates are not allowed to leave the examination hall within I hour of

commencement of the examination.

The identity and signature of the candidates will be verified during the

examination. Candidates are required to sign on the answer sheet in the

invigilator‟s presence.

In the Multiple Choice Questions (MCQs), each question has only one

correct answer and must be indicated by completely darkening the


appropriate circle. Darkening of more than one circle will be regarded

invalid/improper. For example, if a student has selected D as the answer

to the given question, it should be entered in the correct manner as

indicated in the following example:–

The QP booklet can be used for rough work; but, do not leave any stray

marks on the answer sheet. Do not fold, bend, cut, tear or otherwise

deface/mutilate the answer sheet in any manner.

Candidates must hand over the answer sheet and the QP booklet to the

invigilator before leaving the examination hall.

Candidates caught cheating or attempting to cheat may be disqualified

immediately and debarred from appearing for University Examinations in

accordance with the prevailing rules of the University.

The results will be published on the website www.smude.edu.in and

marks card shall be sent to the respective Learning Centers.

13. General Points:

The University reserves the right to add/delete/change the syllabi,

course structure, rules and regulations without any prior notice as and

when required and as per changes in environment. Students are

advised to visit the University website www.smude.edu.in, where all the

circulars and important information will be hosted from time to time.

It is the endeavour of the University to upgrade the syllabus keeping in

view the industrial/market requirement so as to impart the latest

technology / developments to the students. It is, therefore, essential to

upgrade the study materials periodically. The students are advised to

keep themselves informed about the changes in the syllabus and the

contents of the courseware constantly by visiting the website




www.smude.edu.in and www.edunxt.smude.edu.in in addition to

being in touch with LC in this regard. It is important to note that the

examinations will be conducted based on the syllabus and contents

applicable in that session. The implication is that a student, who

reappears/re-sits for back paper, will be required to appear in the

examination, which is based on the latest syllabus/content of the

courseware. It is, therefore, imperative that the student, who fails in a

subject, should submit his/her re-sitting application at the earliest to

enable the University to dispatch the new publication of the courseware

(only in case of change in courseware).

All the payments shall be made by the students in the form of DD drawn

in favor of “Sikkim Manipal University, DE” payable at Manipal / Udupi

and with the Name, Roll Number and Centre Code written on the

reverse of the DD. The students are advised to retain the counter foil

and photocopy of the DD with them for their reference. Any payments

made by methods other than the above, shall be at the individual‟s own

risk. Fees once paid cannot be refunded.

Legal Disputes, if any, shall come under the jurisdiction of Udupi

(Karnataka)

14. Model Questions for University Examination:

Part A: Each question carries one (1) mark

1. Management is

A) Science B) Art

C) Science as well as art D) None of these

Part B: Each question carries two (2) marks

2. What are the advantages of client server system?

1) Faster response time to requests for processing

2) Better local cost control of operations and development

3) Increase of responsibilities and cost overhead at center

4) Enables distribution of processing from centralized to desktop

computing

A) 2), 3) and 4)

B) 1), 2) and 4)

C) 1) and 2)

D) 1), 3) and 4)


http://www.edunxt.smude.edu.in/


Part C: Each question carries four (4) Marks

3. Match the following

Set A

a) Individual branding

b) Overall family branding

c) Line family branding

d) Brand extension branding

Set B

i) Using existing brand for a new product

ii) Uses family brands within the particular line

iii) Giving all of a products the same name

iv) Using different brand name

v) Using on licensing fee

A) a)-iv), b)-iii), c)-ii), d)-i)

B) a)-i), b)-ii), c)-iii), d)-v)

C) a)-v), b)-iv), c)-iii), d)-ii)

D) a)-iv), b)-ii), c)-i), d)-iii)

15. Assignments

All Assignments will be uploaded on the Website, www.smude.edu.in

and www.edunxt.smude.edu.in

All assignments will be assessed by the Learning Centre faculty.

The assignments are designed to encourage the students develop the

habit of continuous study of the Subject throughout the Semester.

Learning Centre has to notify to students by displaying on the notice

board, the marks scored for each of the assignments, and the average

marks before uploading the same on the IA software, and sending it to

the office of student evaluation.

The assignments must be submitted to the Learning Centre on or before

the last date.

All assignments should be hand written.


http://www.edunxt.smude.edu.in/


(Cover pg)

ASSIGNMENT-01/02

Name : ________________________________________

Registration No. : ________________________________________

Learning Center : ________________________________________

Learning Center Code: ________________________________________

Course : ________________________________________

Subject : ________________________________________

Semester : ________________________________________

Module No. : ________________________________________

Date of submission : ________________________________________

Marks awarded : ________________________________________

Directorate of Distance Education Sikkim Manipal University II Floor, Syndicate House

Manipal – 576 104

Signature of Coordinator Signature of Center Signature of Evaluator


(Page 2)

Important Note to the Students:

– The student must submit all the assignments given per course per

semester to the learning Center.

– Assignment marks will be accounted for your Internal Assessment.

– Assignments should be submitted within the time given.

– Please answer all the Assignments on ruled sheets.

– Write in your own handwriting.

– Write in your own words. Do not copy. Assignments which are not

original / copied shall be awarded zero marks.

– Write neatly and legibly in the prescribed format.

Comments by the Subject Evaluator: (Subject expert will give

comments on overall content, reliability, correctness and

appropriateness of information provided)

Suggestions for improvement: (Subject expert will give areas of

improvement and possible ways/ methods to follow to improve)


16. Project Guidelines for Fourth Semester of MBA Course Curriculum

Introduction:

This guide will provide you all the information you need to know for

developing a project dissertation. As the Project work is very important part

of MBA course curriculum, it has been marked for four credits.

The following guidelines may be adopted: - MBA and MBA specializations

1. The duration of the project is for eight months starting from 3rd Semester

with synopsis preparation and ending with evaluation during the 4th

Semester.

2. It must be a live project either done at the place of work or some other

organization.

3. The project must be taken up under a guide at your LC. It must be

approved by the LC.

4. The project must be completed and submitted at the LC.

5. It must relate to the specialization pursued.


The Project Flowchart:

Selection of Project title:

– The title selected should be coherent with the stream of study or

specialization

– A list of suggested topics is provided at the end of this document.

However, the student and the guide have the freedom to identify an

appropriate topic


– The title should be specific and focus towards the objectives of the

project

1. Prepare Project Synopsis:

The project synopsis needs to be submitted within 15 days post

registration to the third semester.

It needs to be prepared with the following components:

Should be of approximately 500 words

Should have an introduction

Should outline the methodology to be used

Should mention the tools / techniques to be used for data analysis

References and bibliography need to be given

2. The actual Project study may take 60 working days to be completed.

3. Submit a draft project work to the LC:

The draft project work should be submitted 20 days after the study has

been conducted.

The draft should constitute the following:

Title of the project

Introduction

Literature review / related research outcomes (a brief review of

similar or related studies conducted elsewhere. ( should not be more

than 500 words )

Description of study methodology

Work done:- visits to company; list of functionaries met; documents

received from company; registers and files seen; observations made;

field visits; number of samples collected/questionnaires filled;

Books, sites, journals, magazines referred

8. After receiving a feedback from LC, make necessary corrections and

proceed to the next step.

9. Submit the final report:

The final project report should be submitted in 30 days after the

submission of the draft project work.


The final project report should consist of the following components:

Cover page

Title page

Acknowledgement

Bonafide Letter (from the company where the project was

undertaken)

Table of contents

List of Tables

List of Figures

List of Symbols, Abbreviations and Nomenclature

Chapters

o Introduction

o Aims and objectives of the study

o Literature review / related research outcomes (should not be

more than 500 words)

o Methodology used: Data collection method, research tools used,

sampling methodology, validity of the data

o Data analysis and interpretation / Research findings

o Recommendations and conclusions

o Limitations of the study and scope for further research if any

References/Bibliography

Format for Bibliography:

Books:

Author‟s or Editor‟s Names, Title of the Book, Place of Publication,

Publisher, Year of Publication, Page number

Example:

R.C.Goyal, Hospital Administration and Human Resource

Management, New Delhi: Prentice Hall Publication, 2008, Pg. 75

S. K. Joshi, Quality Management in Hospitals, New Delhi: Jaypee

Brothers, 2009, pg 89-93

Journals:

Author, “Article Title”, Periodical Title, Date of Publication, Page

Numbers of the article.


Example:

Bronwyn Fryer, “The Layoff”, Harvard Business Review, March

2009, pg 17-24.

Keila Rooney, “Consumer Driven Healthcare Marketing: Using the

Web to get up close and Personal”, Journal of Healthcare

Management, Chicago: July 2009. Vol 54, Pg 241

10. Viva Voce / Presentation:

Viva will be conducted as per the schedule given by the Office of

Additional Registrar – Student Evaluation. The power point slides for

presentation should be submitted along with the final project report.

The student should demonstrate or make a power point presentation

of their project at the Learning Centre to the University approved

External and Internal Examiners. Please be in touch with your LC for

actual date of project evaluation.

The project work terminates with the viva voce / presentation. A

summary of the project is to be submitted.

Executive summary: Should be 500 words, besides being a part of the

project report, a copy of the executive summary should be submitted

separately also. The following are the constituents of the summary:

o Title

o Statement of the problem

o Methodology used

o Main findings / outcome of the study with respect to objectives

o Recommendations

Project Duration:

Activities Semester 3 Semester 4

1 2 3 4 5 6 1 2 3 4 5 6

Synopsis

Conduct Study

Project Draft

Final Project Preparation

Viva / Presentation


The project duration is 8 months. It starts immediately after the

registration into the 3rd semester and ends with a viva that will be

conducted in the 4th semester.

11. Project Evaluation:

Evaluation Pattern for MU 0005 / MF 0005 / MK 0005 / MI 0028 /

MA 0031 / ML 0005 / MH 0044.

Evaluation Criteria Internal External

Synopsis 5 5

Methodology 10 10

Analysis / Findings 25 25

Project Report 25 25

Viva 35 35

Total 100 100

Evaluation Pattern for MB0021

Evaluation Criteria Internal External

Synopsis 10 10

Methodology 20 20

Analysis / Findings 50 50

Project Report 50 50

Viva 70 70

Total 200 200

Suggested Projects topics for MBA but are not limited to:

Sl. No.

Project Topics

PROJECT TOPICS FOR HUMAN RESOURCE MANAGEMENT

1. A study of performance appraisal / performance management system in XYZ organization

2. Assessment of role stress amongst the employees of XYZ organization

3. Job satisfaction survey at XYZ organization

4. Competency mapping in an organization

5. Training effectiveness in an organization


6. Study of organizational culture OCTAPACE profile.

7. Motivational analysis of organization

8. A comparative study of team effectives in an organization: Team effectiveness assessment measure.

9. A study of Compensation Management System

10. A detailed study of promotion and reward policy of organization

11. A study of quality of work life in an organization.

12. Mapping training need of employees: Training Need Analysis

PROJECT TOPICS RELATED TO MARKETING

13. Formulation of Marketing Strategies to Improve Market Share of LG Microwave Ovens

14. Improving the Effectiveness & Efficiency of Operations at Cox & Kings India Ltd.

15. Demand Forecasting for Orion-ERP Package for ICICI InfoTech in Bangalore, based on Small & Medium Enterprises.

16. Developing a Service Delivery Model to bridge the gap between services expected & provided by ICICI Home Loans.

17. Strategies for Increasing the Occupancy Rate of the Taj West End Hotel, Bangalore

18. A Market Feasibility Study for New X-ray Machines from Wipro-GE Medical Systems

19. Distribution Mapping & Dealer Satisfaction Survey for Nokia Mobile Phones.

20. A Study of Marketing Strategies & Distribution Channels in North Karnataka for Cholamandalam Investment & Finance Company Ltd.

21. A Study to improve Awareness level of Triraksha Welfare Scheme among farmers for Tractors & Farm Equipment Ltd

22. A Study to increase Penetration Level & Brand Loyalty among existing consumers of Samsung India Electronics Ltd.

PROJECTS TOPICS RELATED TO FINANCE

23. The study on Indian Financial System post liberalization

24. The impact of Global recession on Information Technology sector in India

25. The impact of recent global economic slump on Indian capital market

26. A comparative study of bancassurance products in banks

27. A Comparative study of Equity linked Savings Schemes floated by domestic Mutual fund players.

28. A Comparative Study of cost of capital in Automobile/Steel/Pharma/ Finance industry


29. A comparative study of Finance performance of banks using various ratios.

30. Profitability and Operational Efficiency of Public Sector banks

31. Profitability and Operational Efficiency of banks in India

32. A study of working capital management in small scale industries

33. The scope of Microfinance in Indian context.

34. Financial Inclusion- The scope and effect in Indian economy

35. Rural banking in India

36. Dematerialization – The scope and effect.

37. The future of Investment banks in the post Lehman Brothers era

PROJECTS TOPICS RELATED TO INFORMATION SYSTEMS

38. Role of software agents as a collaborative tool-Ecommerce

39. Hospital Management System-Database Approach, Mangala hospital, Hassan

40. Automation of Banking database, XYZ Bank.

41. Automation of Customer Relation Database, A SAP Product

42. A study on Electronic data storage- Steel factory, Mumbai

43. A webpage design using JAVA-Google page

PROJECTS TOPICS RELATED TO MBA-HCS

44. A study on the identification of high risk groups prone to spinal disorders / diabetes / heart attacks (or any other lifestyle condition) and corresponding prevention recommendations.

45. A study on the wellness practices in a target group (MNC employees, school children, and older adults) and recommendations on wellness practices.

46. A study on the identification of causes of delays in in-patient discharges and recommendations to avoid delays and increase patient satisfaction.

47. A comparative study on patient satisfaction in (executive suites, VIP suites, Out-patient department, General ward, Laboratory services, etc.) and recommendations to increase patient satisfaction.

48. A study on patient satisfaction in any one department in a multi-specialty hospital. (Health screening dept, In-house pharmacy, Out-patient services, billing, etc)

49. A study on the identification of causes of delays in patient transfer (internal/ external) and recommendations to decrease waiting time and increase patient satisfaction.

50. A comparative study on waiting time in various hospital departments and recommendations to decrease waiting time (Out-patient dept, billing, etc).


51. A study on job satisfaction of nurses / paramedic staff in ICU / Operation Theatre/ wards / etc. and corresponding recommendations to improve job satisfaction.

52. A study of sickness absenteeism among various groups of hospital employees (nurses, House-keeping staff, ward boys, CSSD employees, doctors, etc). A comparative study of the same may also be done.

53. A study on work safety for employees in the radiology department / waste disposal department / lab / housekeeping / etc. and corresponding recommendations to improve work safety. A comparative study may also be undertaken between the departments.

54. A study on Waste disposal management in a hospital and recommendations for safe disposal.

55. A study on hospital acquired infections and prevention recommendations.

56. A study on the efficiency of CSSD (or any other department of a multi-specialty hospital)

57. A cost analysis study in general ward (or any other department) of a hospital to develop user charges.

58. A comparative study on cost analysis of the various departments in a hospital and cost-cutting recommendations.

59. A study on formulation of marketing strategies to promote a healthcare service (e.g.: „Women Wellness check-up‟ promotion).

60. A study on involvement of Doctors / nurses / paramedics in rural healthcare and suggestions to improve involvement.

61. A study on medical representative triumphs and trials. Recommendation to improve liaison of medical reps and doctors.

62. A comparative study of in-house pharmacy and retail pharmacy.

63. A Study on the identification of the causes of delays in cashless hospitalization and suggest recommendations to reduce time lags.

Template for Preparation of Project Report for MBA course

Contents

1. Cover page

2. Title page

3. Acknowledgement

4. Bonafide Letter

5. Abstract

6. Table of contents

7. List of Tables

8. List of Figures

9. List of Symbols, Abbreviations and Nomenclature


10. Chapters

11. References/Bibliography

12. INSTRUCTIONS:

About Cover page and Title Page:

<TITLE OF PROJECT REPORT>

A PROJECT REPORT

Under the guidance Of

______________________________

Submitted by

______________________________

in partial fulfillment o f the requirement

for the award of the degree

Of

MBA

IN

[Finance/Marketing/Human Resource Management/Information Systems/ Banking/Retail

Operations/ Operations Management/ Project Management/ Total Quality Management]

<MONTH> & <YEAR>

Acknowledgement: Acknowledgment is the regards given to the people

and organization who have helped you in completing the project undertaken.

Mainly it must consist of Acknowledgement towards the organization you

study and to the company where you have done your project followed by the

people who have helped you in the process.


Bonafide Certificate:

BONAFIDE CERTIFICATE

Certified that this project report titled ……………………………………………..” is the bonafide

work of “…………..<NAME OF THE CANDIDATE(S)>.…………” who carried out the project

work under my supervision.

SIGNATURE SIGNATURE HEAD OF THE DEPARTMENT FACULTY IN CHARGE

<Academic Designation> <Department> <Department> <<Full address of the Dept & College >> <Full address of the Dept & College >

<<Full address of the Dept. of College>> <Full address of the Dept. & College>

Executive Summary: Executive summary should be of one page summary

of the project report. It should consist of the statement of the problem, main

findings, and recommendations for the further use. It should be typed in

double line spacing, Font Style-Times New Roman and Font Size-14.

Table of contents: It is the list of all the contents in the report and all the

detailed content precedes this table of content. A Specimen is shown below

TABLE OF CONTENTS

Chapter

No. Title Page No.

1 Introduction

1.1 1

1.2 5

1.3 10

2 Literature review.

2.1 14

2.2 21


List of Tables: Give the same name for the table as they exactly appear

above the tables in the text. The caption of the Table must be present above

the table. 1.5 line spacing should be adopted for typing the matter under this

head.

Table 1 <Caption of the table>

Feild1 Field2 Field3 Feild4 Feild5 Feild6…

List of tables

1. Table 1: <caption the table1>

2. …

Note: By the word Table, is meant tabulated numerical data in the body

of the project report as well as in the appendices (If any). All other non-

verbal materials used in the body of the project work and appendices

such as charts, graphs, maps, photographs and diagrams may be

designated as figures.

List of Figures: Give the same name for the table as they exactly appear

below the figures in the text. The caption of the figure must be present

below the figure. 1.5 line spacing should be adopted for typing the matter

under this head.

Figure 1: < Caption of the Figure>


List of Figures

1. Figure 1: <caption the Figure 1>

2. …

List of Symbols, Abbreviations and Nomenclature: 1.5 line spacing

should be adopted for typing the matter under this head. Standard symbols,

abbreviations etc. should be used.

Chapters: Mainly the chapters can be broadly classified into 3 parts

1. Introductory chapter

2. Chapter(s) on the main content of the project

3. Concluding chapter.

The main text will be divided into several chapters and each chapter can

be further divided into several divisions and sub-divisions.

Each chapter should be given a relevant title.

Tables and figures in a chapter should be placed in the position with

respect to the reference where they are cited.

Headers and Footnotes should be used sparingly. The title of the

project must be reflected in the left side of the header and chapter

name must be in the right side of the headers. Page numbers are to

be placed in the right side of the footer. They should be typed single

space and placed directly underneath in the very same page, which

refers to the material they annotate.

NOTE: Always the report must be ended with the concluding chapter and

future enhancements

References/Bibliography: The listing of references should be typed

4 spaces below the heading “REFERENCES” in alphabetical order in single

spacing left – justified. The reference material should be listed in the

alphabetical order of the first author. The name of the author/authors should

be immediately followed by the year and other details. Any website

reference must be referred preceded by the publications reference.

You find a specimen for a typical reference

Instructions:

The text in the printed copies must in black color.

1.5 line spacing should be used for typing the general text. The general

text shall be typed in the Font style „Times New Roman‟ and Font

size 14.

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MBA Program Guide - Spring 2010