MBA - MASTER´S DEGREE IN SPORTS MANAGEMENT€¦ · in Sports Management is taught 100% in English and provides ... practical cases and a vast network of contacts in the sports industry

1Spain: 902 23 23 50 - Outside of Spain: (+34) 917 407 272 | universidadeuropea.es | Universidad Europea | Laureate International Universities

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This Master’s Degree is specially designed for professionals who need to combine work and study, allowing students the freedom to choose online or campus-based courses, as well as the amount of time they will devote to their studies each week, program duration, and enrollment dates.

With the Universidad Personal study option, students choose the percentage of campusbased and online training they want to be enrolled in.

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations. The MBA - Master’s Degree in Sports Management is taught 100% in English and provides specific training in the field of sports management.

This MBA primarily consists of ten modules on company management, followed by a crossdisciplinary module on management skills.

The program contains a segment that specializes in sports and focuses on marketing, management and the operation of sports facilities.

The international nature of this program will enable students and sports managers to obtain the broadest possible perspective on all existing sports management models, not only in Spain but also beyond our borders, thanks to the participation of a top-class international faculty. This educational commitment will exponentially improve the scope and professional possibilities of our students.

SPORTS MANAGEMENTMBA - MASTER´S DEGREE IN

Chosen Best Master’s Degree In Sports Management in Spain in El Mundo newspaper’s 2015 ranking.

Chosen one of the 10 Best Master’s Degrees in Sports Management in the World by Sports Business Magazine 2015.


1DIFFERENTIAL ASPECTS• The MBA Master’s degree in Sports Management combines a unique exposure to Real Madrid, academic excellence, real

practical cases and a vast network of contacts in the sports industry.

2KEY INFORMATION

STuDEnT ProfilE:The objective of the MBA - Master’s Degree in Sports Management is to train management professionals in the world of sports, especially graduates who wish to focus their professional careers on sports management, professionals in the field of sports who wish to update their knowledge, professionals from other fields of knowledge who wish to enter the sports world, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

MASTEr’S GrADuATE STuDEnTS:Upon completion of the program, students will receive their Máster universitario en Dirección de Entidades Deportivas MBA (MBA - Master’s Degree in Sports Management) from Universidad Europea de Madrid.

DurATion:60 ECTS, starting in october and ending in June.

Study option:With Universidad Personal, students can decide the percentage of campus-based and online training they want to be enrolled in.

SchEDulE:Senior group from Monday to Wednesday between 9.00 a.m. and 2.00 p.m., Junior group from Monday to Wednesday between 9.30 a.m. and 2.30 p.m.

locATion:Alcobendas Campus of Universidad Europea.

ADiTionAl TrAininG AcTiviTiES:Santiago Bernabéu Stadium and Real Madrid Training Complex in Valdebebas.

inSTrucTionAl APProAch:The MBA - Master’s Degree in Sports Management uses the case Study Method (analysis of real situations outlined by professors depending on their field of expertise) as well as a combination of content-based and hands-on approaches to each of the topics covered.

The topics are structured into modules as follows: • 25% initial theory (general concepts) • 50% theoretical-practical development • 25% case study practice

AcTiviTiES:During the program, students will come into contact with all the areas in the city where Real Madrid is present (facilities, sporting venues, organizational and management institutions, etc.), as well as with the Fundación Real Madrid. And that’s not all; students will also gain firsthand insight into other facilities and management models through visits to Santiago Bernabéu Stadium, Ciudad Deportiva Real Madrid (Real Madrid Training Complex), Ciudad del Fútbol de la RFEF (Soccer City of the Royal Spanish Football Federation), Caja Mágica (Madrid Open Tennis Stadium), and other spaces intended for leisure and entertainment run by both public and private organizations.

Students may participate in a trip to new York city with other students of the Real Madrid Graduate School. The trip will include visits to the headquarters of important sports leagues such as NBA, MLS, and NHL, major venues like Metlife Stadium, and marketing companies such as Octagon.

This is one of the best experiences a Sports Management student can have, both from a managerial and an operational viewpoint, since they will receive hands-on learning and apply the knowledge they have gained throughout their studies. This is one of the best experiences a Sports Management student can have, both from a managerial and an operational viewpoint, since they will receive hands-on learning and apply the knowledge they have gained throughout their studies.

Our MBA professors brought us closer to the industry and to their professional network so that we would have more tools to find our way to break into the industry, and the academic trip to New York was simply amazing.

Joel Santos’13 SMBA alumnus and class representative

3

3PROGRAM

MoDulE i. GEnErAl MAnAGEMEnT in SPorTScoMPAniES• Economic Analysis of the Sports Industry• Strategic Planning. Analysis of Sports Environments and Competition• Business Management Models and Economic Aspects

MoDulE ii. EconoMicS• Annual Accounts for Sports Clubs and Organizations• Planning and Control in Sports Organization Management• Financial Management

MoDulE iii. MArkETinG AnD coMMunicATionS• Strategic and Operational Marketing• Sponsorship in Sports• Audiovisual Rights• Sports and Society• Sports and the Media

MoDulE iv. SPorTS vEnuE MAnAGEMEnT AnD oPErATion• Infrastructure Management within a Sports Entity• Production of Sporting Events• Quality and Incident Management

MoDulE v. MAnAGEMEnT SkillS AnD huMAn rESourcES• People Management and Teamwork• Coaching Applied to Sports• Motivational Leadership of Teams• Communication: Public Speaking in Professional Environments• Emotional Intelligence in Sports Organizations

MoDulE vi. SPEciAlizATion BrAnch A: EnTrEPrEnEurShiP AnD SPorTS for DEvEloPMEnT• Strategies for Starting a Sports Business• The Business Plan and Financing• International Organizations in Sports for Development• Corporate Social Responsibility and Sports• Social Entrepreneurship in Sports• Keys to Success and Failure

MoDulE vii. SPEciAlizATion BrAnch B: MArkETinG AnD coMMunicATionS• Management of Sports Facility Operations• Security and Technology at Sports Facilities• Municipal Operations and Management• The Fitness and Wellness Market• Large Parks• Golf Course Management• Organization of Sporting Events• Management of Leisure and Non-Conventional Spaces

MoDulE viii. SPEciAlizATion BrAnch c: SPorTSfAciliTY oPErATion• Management of Sports Facility Operations• Security and Technology at Sports Facilities• Municipal Operations and Management• The Fitness and Wellness Market• Large Parks• Golf Course Management• Organization of Sporting Events• Management of Leisure and Non-Conventional Spaces

MoDulE iX. inTErnShiP

MoDulE X. MASTEr’S ThESiS

Spain: 902 23 23 50 - outside of Spain: (+34) 918 340 192 | universidadeuropea.es | Universidad Europea | Laureate International Universities


4FACULTY

The teaching faculty for the program consists of top-class professionals from both Spain and abroad

MAnAGinG BoArD

Emilio Butragueño General Manager, Real Madrid Graduate School

Dra. Marisa Sáenz, Ph.D. Director of Management Area

ProfESSorS

Carlos Ocaña Project Manager

Olivier Vara Venue Management Director, Real Madrid CF

Marian Arranz VIP Area Director, Real Madrid CF

Alfonso Roberes International Sponsorship Manager, Real Madrid CF

Enrique Uriel Technology Director and CIO, Real Madrid CF

Jose María García Tomás Human Resources Director at Real Madrid

Ángel Sanz General Manager and Founder, The Crow Legacy Company

Hugo Victoria Chief Financial Officer Europe, Middle East and Africa, MEC a Group M Company

Félix Plaza Romero Partner at Garrigues

Javier Tola Managing Director Simply Sport

Óscar Izquierdo Pérez Senior Manager Ernst and Young Abogados, S.L.

Edouard Legendre Sponsorship Director, Ogilvy

Scott Minto Sports MBA Director, San Diego State University

Steve Gera Assistant Coach and Head of Innovation, Cleveland Browns

Martha Saavedra, Ph.D. Lecturer, University of California, Berkeley

María Rato, Ph.D. Researcher, ICESSD Cape Town

Matt Neidl Director, Sales and Partnership Marketing Traffi c Sports USA

Shana Gritsavage Director of Global Events, Under Armour

David Vincent Mindshare partner Mindshare London

Vicente Navarro Director of Hispanic Marketing, Sports Endeavors New York

Jaime Cárdenas CEO & Founder – AC&M Group New York

José Ramón Capdevila Head of Soccer Administration, Real Madrid CF


THE REAL MADRID – UNIVERSIDAD EUROPEA INTERNATIONAL SCHOOL

The Real Madrid – Universidad Europea International School is the first higher education center specializing in sports. The School offers graduate degree programs that have a direct connection to the practice of sports, athletes’ health, sports communication and the management of institutions and companies related to sports. All of the programs are organized in 5 main areas: management, marketing and communication, legal, and physical activity and health.

The school combines the management experience of the world’s leading sports club in terms of revenue, results and solvency with the teaching experience and innovation of the universidad Europea.

Thanks to this union, real Madrid’s Santiago Bernabéu Stadium and ciudad Deportiva have become a university campus where part of the work sessions take place, and whose professors are the Club’s executives and other professionals who use their daily activity as case studies.

This practical, multi-disciplinary training is one of the main characteristics of the graduate programs taught at the school. Additionally, all of the programs are linked to the professional reality that students will face when they finish their studies.

One of the school’s basic pillars is to promote the students’ international focus. The school has campuses in 13 countries in Latin America, Europe, Asia, and Africa and the students have the opportunity to study abroad or carry out professional internships there.

The focus of all our activities and programs is to train highly specialized professionals who have leadership skills in any of the disciplines related to sports.

We are proud to once again be pioneers and to share with society such an exciting project as a university program dedicated to training professionals who are experts with specific knowledge and skills in areas such as health, management, communication, and physical activity,all of which are linked to sports.

Emilio ButragueñoGeneral Manager of the Real Madrid

– Universidad EuropeaInternational School


GRADUATE SCHOOL UNIVERSIDAD EUROPEA

Today, specialized postgraduate training is essential to increasing professional success and finding a satisfactory job, whether that be creating a job for yourself or improving the one you have. The constant updating of knowledge, strengthening knowledge through contact with the best professionals in each sector, performing internships, and internatio-nal experience constitute essential elements in a quality postgraduate education. And it is just this type of education that the Real Madrid – Universidad Europea International School offers to its students. The first private university in Spain and the best soccer club of the 20th century join forces in an innovative project that promotes professionalism in a growing sector that has many options for global development.

Águeda BenitoRector of Universidad Europea

de Madrid

The Universidad Europea, the largest private university in Spain, unifies all of its graduate studies under one single brand: the Universidad Europea Graduate School.

This school consists of over 140 degree programs which are organized in 18 departments which include Business, Legal, Art, Communication, Sports, Education, Health, Engineering, Architecture, and Building.

These degree programs include Doctor’s Degrees and Master’s Degrees, degrees which authorize you to practice a profession and specialized degrees, which will allow you to obtain an accredited degree that is valid in the entire European Higher Education Area. It is also possible to study Expert Master’s Degrees and Programs, private degrees from the Universidad Europea which are adapted to the specific needs of the workforce.

True to its innovative nature, and with the aim of strengthening our students’ abilities and guaranteeing their employability, the School promotes an international educational model, which is career-oriented and of high academic quality.

The Universidad Europea Graduate School, as part of the Universidad Europea, also belongs to the laureate international universities network, a leader in the higher education market, which operates in Europe, North America, Latin America, Asia, Africa, and the Middle East.

Thanks to this network, students may study abroad and teach in other prestigious educational centers all over the world. In fact, 20% of the School’s students are international, which enormously enriches the exchange of experiences and the possibilities for networking with people from around the world.


LAUREATE INTERNATIONAL UNIVERSITIESWith a strong international outlook:Universidad Europea belongs to the Laureate International Universities network, a leader in the higher education market with students in 75 different institutions in 29 countries.

UNIVERSIDAD EUROPEA

Legal status: private Year founded: 1995 Students: more than 16,000 International students: over 15%, 2,500 international students Professors: more than 1,100 Professor/student ratio: 1/16

LAUREATE INTERNATIONAL UNIVERSITIES N.º of member institutions: 75 Students: 900,000 N.º of countries where the Network is present: 29 of employees: over 60,000

ACADEMIC OFFER

40 Degree Programs 39 Dual Degrees 1 Triple Degree 140 Graduate Degrees 7 Bachelor's Degree Schools 4 Graduate Schools and 1 School of Doctoral Studies and Research 5 Centers of Excellence for Applied Research N.º of internship and collaboration agreements with companies: over 6,000 Campus: Madrid, Valencia and the Canary Islands


THE EUROPEAN HIGHER EDUCATION AREA (EHEA)The creation of the European Higher Education Area (EHEA) means that from 2010 onwards university qualifications from all European countries guarantee equivalent academic programs, which means an immediate recognition of qualifications anywhere in Europe, mobility between countries and continuity in learning.

official degree programs are structured into Bachelor’s Degrees and Graduate Degrees, with official graduate degrees divided into 2nd and 3rd stage studies. Specifically, Master’s Degrees are taken in the 2nd stage and Doctor’s Degrees in the 3rd stage.

This new Higher Education structure at last enables Bachelor’s degree graduates, engineers and Bachelor’s degree in architecture graduates to be admitted into PhD courses (3rd stage) through a Master’s Degree.

Why study a Master’s Degree at the universidad Europea?

Master’s Degrees let you continue your education and specialize in the subjects currently in demand from companies, obtaining an accredited degree that is valid in any European country and can be validated in any other country.

Universidad Europea degrees offer this official aspect because they are issued by a university, while adding an international outlook and a close link to professions and reputable companies, unique characteristics which will open doors for students in the future.


Our commitment to our students does not end when they graduate. Through Alumni, former Universidad Europea students can keep up to date with everything Universidad Europea continues to offer them as a professional partner: job offers, special training, conferences, networking events, etc.

networking is a determining factor for successfully entering into the job market. Through Alumni, students can stay in contact with their professors and classmates in order to keep sharing good ideas and experiences, which reinforce the training acquired in their graduate studies.

We invite students to go to alumniuem.es and see what the Universidad Europea can continue to offer them after graduation.

The main mission of the Universidad Europea Career and Placement Office (GOE) is to enhance and develop the skill set and professional profile of graduate students, to ensure their future employment and professional development, whether as employees or self-employed workers.

The Career and Placement Office’s services include:

• Personalized advice relating to self-assessment and the development of professional skills.

• Personalized guidance in looking for work (in Spain and abroad) and career planning or reorienting.

• Specific career guidance modules which complete and reinforce the graduate student’s professional profile.

• Professional networking events attended by companies, recruitment consultants, entrepreneurs, etc., offering the opportunity to strengthen your network of contacts.

• Awards for start-up projects and specialist workshops with entrepreneurs.

CAREER AND PLACEMENTOFFICE

ALUMNI


ADMISSIONS PROCESS

The admissions process for universidad Europea Graduate School programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.For personalized guidance, you can go to either of our university campuses (Alcobendas or villaviciosa de odón), or contact us via phone: 902 23 23 50 or e-mail: [email protected] to receive advice from the Graduate Degree Admissions staff.

if calling from outside Spain, the phone number is (+34) 917 407 272, or e-mail: [email protected].

Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff will send them a date for taking the entrance exams for the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.

The admissions process does not involve any costs or commitment for candidates, until their place is formally reserved.

Personalized guidance

Sending in theapplication anddocumentation

in order to evaluatethe candidate’s

profile

Assessmentof the profileand interview

confirmationof admission

formalreservation

of a placeand enrollment

SCHOOL OF DOCTORAL STUDIES AND RESEARCHThe Universidad Europea is strongly committed to research, one of the most important cornerstones of our excellence project.

Therefore we place particular importance on our PhD programs, specifically developed in our University’s Doctoral Studies and Research School.

Doctoral degrees correspond to the 3rd stage of official university studies, which lead to the acquisition of the competencies and skills in scientific research needed to earn the accredited degree of doctor.

UNIVERSIDAD EUROPEADE MADRIDCAMPUSVILLAVICIOSA DE ODÓNC/ Tajo, s/n28670 Villaviciosa de OdónMadrid

UNIVERSIDAD EUROPEADE MADRIDCAMPUSALCOBENDASAvda. Fernando Alonso, 828108 AlcobendasMadrid

UNIVERSIDAD EUROPEADE VALENCIAAvenida Aragón, 3046021 ValenciaValencia

UNIVERSIDAD EUROPEADE CANARIASC/ Inocencio García, 138300 La OrotavaTenerife

Quality Recognitions

Spain: 902 23 23 50International: (+34) 917 407 272

[email protected]

universidadeuropea.es

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MBA - MASTER´S DEGREE IN SPORTS MANAGEMENT€¦ · in Sports Management is taught 100% in English and provides ... practical cases and a vast network of contacts in the sports industry