Mba Brochure

Important Contact InformationBerkeley MBA Admissions Office 1-510-642-1405 http://www.haas.berkeley.edu

Haas Student Ambassadors 1-510-642-5610 [email protected]

Financial Aid for MBA Programs 1-510-643-0183 [email protected]

Bakar Computer Center 1-510-643-0433 http://haas.berkeley.edu/HCS/

Chetkovich Career Center 1-510-642- 8124 http://haas.berkeley.edu/careercenter/

Long Business & Economics Library 1-510-642- 0370 http://www.lib.berkeley.edu/BUSI/

Berkeley MBA Certificate ProgramsCertificate in Corporate Environmental Management http://www.bren.ucsb.edu/academics/mba_emph.htm

Certificate in Entrepreneurship 1-510-643-4592 [email protected]

Certificate in Global Management 1-510-643-4999 [email protected]

Certificate in Health Management 1-510-643-1399 [email protected]

Certificate in Management of Technology 1-510-643-1398 [email protected]

Certificate in Real Estate 1-510-643- 6105 [email protected]

Haas Concurrent Degree ProgramsJD/MBA – Boalt Hall School of Law 1-510-642-2274 [email protected]

JD/MBA – Hastings College of the Law 1-415-565-4623 [email protected]

MBA/MA in International and Area Studies 1-510-643-4159 [email protected]

MBA/MPH in Health Management 1-510-643-1399 [email protected]

Other Haas Educational ProgramsUndergraduate Program 1-510-642-1421 http://www.haas.berkeley.edu/undergrad

Evening & Weekend MBA Admissions 1-510-642- 0292 [email protected] – Columbia Executive MBA Admissions 1-510-643-1046 [email protected]

Master’s in Financial Engineering Program 1-510-642-4417 [email protected]

Ph.D. Program 1-510-642-1409 [email protected]

Executive Development 1-510-642-4735 [email protected]

University ContactsGraduate Division Admissions 1-510-642-7405 http://www.grad.berkeley.edu

Child Care 1-510-642-1827 http://www.housing.berkeley.edu/child

Housing 1-510-642-4108 http://www.housing.berkeley.edu

International House 1-510-642-9470 http://ihouse.berkeley.edu/

International Student Services 1-510-642-2818 http://www.ias.berkeley.edu/siss/

Other ContactsApplication http://haas.berkeley.edu/MBA/apply.shtml

Federal Direct Loan Program http://www.ed.gov/DirectLoan/

Free Application for Federal Student Aid (FAFSA) http://www.fafsa.ed.gov

Graduate Management Admissions Test (GMAT) http://www.mba.com

Test of English as a Foreign Language (TOEFL) http://www.toefl.org

430 Student Services Building #1902

Berkeley, CA 94720 -1902

Tel 1- 510-642-1405

Fax 1- 510-643-6659

www.haas.berkeley.edu

The Berkeley MBA Full-time MBA Program 2005

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The Berkeley MBA Difference

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The Full-time Berkeley MBA Program atthe Haas School of Business prepares youto be an innovative leader in any type oforganization -- from a major multinationalcompany to a fast-growing startup, nonprofit, ora business of your own. You learn to pursue newideas, to challenge the status quo, and to lead withcreativity. You are taught to master the funda-mentals of management and the latest theoriesand best practices in business. You are broughttogether with outstanding women and men fromaround the world, and immersed in a close-knitcommunity renowned for its collaboration andteamwork. You are encouraged to leverage theunparalleled resources of the University ofCalifornia, Berkeley. Finally, you are a part of acampus community distinguished by its willingnessto get involved and make the world a better place.

Contents2 The Berkeley MBA Curriculum

4 The Core: Foundation for Leadership

6 Electives: A World of Possibilities

8 Teaching, Leading, Working Together

10 Leveraging the Strengths of UC Berkeley

12 Learning Beyond the Classroom

14 In-depth Certificate Options

16 Concurrent Degree Options

18 Tops in Technology

18 Where Entrepreneurship is a Team Sport

19 Top-Ranked Real Estate Program

20 Global Management

20 Preparing Leaders for the Healthcare Industry

21 A Catalyst for Corporate Responsibility

22 The Berkeley MBA Community

24 Motivated to Make a Difference

26 A Spectacular, Defining Location

28 Explorers in Search of New Ideas

30 Passionate Scholars and Teachers

32 Career Launch

34 Supporting Your Success

36 The Berkeley MBA Network

39 Application Guidelines

41 Housing and Child Care

42 Costs and Financial Aid

44 Core and Elective Course List

46 Visiting Berkeley

48 From the Dean

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Rany Ng, MBA 04Previous degree:BS, Electrical Engineering Brown University

Current position:Product ManagerDoubleClickNew York, NY

“The core curriculum provided mewith a foundation in pertinent topicssuch as finance, accounting, andmarketing, and my elective in entre-preneurship provided me with thebuilding blocks to write a businessplan. The faculty at Haas bring a depthof business knowledge that reallyenhanced my academic experience.”

Ilya Entin, MBA 04Previous degrees:BS, Physics Massachusetts Institute of TechnologyMS, Electrical Engineering Stanford University

Current position:Product ManagerPayPalSan Jose, CA

“The marketing course taught byProfessor Glazer opened my eyes towhat marketing actually is, beyondmere sales and advertising. I feltlike a kid at a toy store whenever Ilooked at the electives catalog — youcan take such diverse classes asnegotiations, financial services,wine industry, and more.”

“The faculty at Haas bring a depth of business knowledgethat has really enhanced myacademic experience.”Rany Ng, MBA 04

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Innovative. Interdisciplinary.Flexible. Intellectually rigorous. Provocative.Comprehensive. Global.These are some of the keyadjectives that describe theBerkeley MBA curriculum.The program recently redesigned itscutting-edge curriculum to offer evengreater flexibility and freedom in plan-ning a course of study. The requiredcore curriculum builds a basic frame-work in quantitative, analytical,strategic, and problem-solving skills sothat you will be successful in manage-ment. You learn these essential skillsin courses ranging from accounting to strategy and more – all in your firstyear. You may then choose fromdozens of innovative elective coursesthat add depth in chosen areas.

Moreover, the broad-based BerkeleyMBA curriculum emphasizes creativeproblem solving and out-of-the-boxthinking. The bottom line: studentsgraduate with the knowledge and skillsto become leaders in any kind oforganization – from startups and multinational firms, to consultingorganizations and nonprofits.

Pioneering Research Provides Uncommon DepthAll Haas School courses are rooted in the scientific disciplines of the uni-versity – economics, mathematics,social sciences such as psychology andsociology, and other areas. Facultymembers who are experts in thesefields apply them toward increasing ourknowledge of successful management,leadership, human behavior, howorganizations work, and how theeconomy and markets function. As aresult, you not only gain knowledgeabout best business practices, but alsolearn about the fundamental principlesbehind them – the “how” and the“why.” The Berkeley MBA program isfor individuals who like to think deeply and expand their under-standing of the world.

The Berkeley MBA Curriculum

Shaping Business Leaders for the 21st Century

Defining The Berkeley MBA• An innovative thinker who seeks out

fresh ideas and challenges convention.

• A consummate professional possessing the management skills and business knowledge to succeed.

• A leader in any organization.

• A doer who works collaboratively and cooperatively.

• A good citizen concerned with helping the community and making a difference in the world.

Top Ranked SpecialtiesIn 2004, US News and WorldReport ranked the following Haas School areas of study in the top ten nationally:

• Finance

• Management

• Marketing

• Entrepreneurship

• Nonprofit

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as a mandatory course in ethics – a subject more critical in today’s businessenvironment than ever. In addition, youwill take at least two elective courses inthe second semester of your first year,providing added flexibility to specializeearly in the program.

Two full days in the fall semester of thefirst year are devoted to an intensivecareer-planning program, consisting of a dynamic set of activities designed to prepare you for your job search.Furthermore, the curriculum is struc-tured to teach the most essential man-agement subjects in the fall semester, so that you are able to do your best ininterviews for summer internships.

Best Teachers, Team Projects, EthicsYou’ll find outstanding faculty teachingat every level at Haas, including the corecourses. Core faculty members meetweekly to discuss issues that arise in eachcourse and to coordinate and integratetheir syllabi. Faculty members coordinatetheir choice of case studies and lecturetopics, so that the theory learned in onecourse may be applied to a problem thenext week in another course.

Core faculty members also make signif-icant use of team assignments andprojects, where students work togetherin small groups to learn. Team proj-ects, which make up 10% to 30% ofthe final grade, are used in nearlyevery core course.

The Berkeley MBA core curriculum isalso the place where you will beginexploring the serious issues of corporatesocial responsibility and business ethics,the latter being a required core course.

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Pre-enrollment• Quantitative Methods Workshop

(optional/late summer) Two-week review of math, probability, statistics, accounting, and finance

• Communications Workshop (optional/late summer) Two-week refresher of oral communication and writing skills

• MBA Orientation (required) One-week introduction to life at Haas, and fun, too!

Fall

Required Core Courses ”A,” Weeks 1-7• Introduction to Data Analysis for

Management• Economics for Business Decision Making

(Microeconomics)• Organizational Behavior

Intrasession• Two-day career management conference

Required Core Courses “B,” Weeks 9-15• Financial Accounting• Introduction to Finance• Marketing Management

Required Core Mini Course• Leadership Communication

Student Conferences, SpeakerSeries, and Events• Women in Leadership Conference• Leading Edge Technology Conference• Various Speaker Series

Career Events• Career Development Workshops

Workshops on interviewing, resume and cover letter writing, and networking held throughout semester

• Firm Nights Opportunity to network with firms from various industries

Winter• Study Tour (optional) Study trip to

Asia, Latin America, or Europe organized by a student club

Spring

Required Core Courses “A,” Weeks 1-7• Introduction to Operations Management• Macroeconomics in the Global Economy

Required Core Courses “B,” Weeks 9-15• Strategy in the Global Context• Managing Business Ethics in a

Global Economy

Elective Courses(full 15-week semester)• Two or three electives

Student Conferences, Speaker Series, and Events• Berkeley Asia Business Conference• Challenge for Charity• UC Berkeley Business Plan Competition• Global Social Venture Business

Plan Competition

Career Development• Interviews for summer internships

begin in January• Independent job search begins• Firm Nights

Summer• Internships and Summer Jobs• International Business Development

Consulting ProjectsTravel in teams throughout the world for consulting projects

• UN/MOT FellowshipsConduct field research on sustainable solutions for economic development in developing countries

Curriculum Overview

First YearThe Berkeley MBA cur-riculum is anchored by elevenrequired core courses thatprovide the analytical toolsand essential knowledge tolead effectively. You will take all of your core courses in the first year,including finance, accounting, opera-tions, micro- and macro-economics,strategy, organizational behavior, dataand decisions, leadership communica-tion, marketing, and business ethics.The core courses, which make up about40% of a typical student’s course ofstudy, are deliberately designed to buildupon one another.

The two semesters of the first year aredivided into mini-semesters, with mostcore courses meeting four hours perweek over seven weeks. You will takeonly a few core courses at a time so thatyou can study your subjects intensively.The second semester of the first yearincludes four required courses, such


The Core: Foundation for Leadership

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Rashi GlazerProfessor, Haas Marketing GroupActing Dean for Executive EducationCo-Director, Center for Marketing and TechnologyAt Haas since 1989

Courses taught:Marketing Management (Core)

Current research interests:High-technology marketing and e-businessConsumer and managerial decision making Marketing strategy

Degrees:BA, Sociology and PsychologyBrandeis UniversityMBA, Stanford UniversityPh.D., MarketingStanford University

“The core marketing course is very interac-tive and case oriented. Marketing is not somuch a matter of theory, but a way of think-ing. The approach we use may take somegetting used to, but once you get it, you getit. It will teach you to think on your feet, workin real-time, and solve problems instantly.”



Michelle Thomas, MBA 04Previous degree: BA, Business Administration California State University, Fresno

Current position:Marketing and Outreach ManagerLevel Playing Field InstituteSan Francisco, CA

“The breadth of programs offered has been theschool’s greatest contribution to my development.The fact that I could participate in the entrepreneur-ial series, listen to business plan lectures, attendtechnology fairs, and participate in marketing com-petitions allowed me to truly experience differentindustries and functions.

“Most people tout the collaborative nature of ourstudents as the greatest advantage to a BerkeleyMBA, while I see our most impressive traits as ourintellect, outgoing nature, and social missions.”

Lynn Yako Anderson, MBA 04Previous degree: BS, Economics Stanford University

Current position:Director of Brand MarketingBrand New Brands, Inc.Mill Valley, CA

“My Haas experience has had a large impact on mycareer. I feel extremely fortunate to have access tothe alumni network and the career events organizedboth by the career center and fellow students.

“In a student-run class called Careers in Marketing,a marketing professional would come to class anddescribe a day in the life at the firm. It was a greatway to learn about different corporate cultures andmarketing functions, and it really helped to prepareus for interviews.”

Curriculum Overview

Second YearFall

Elective Courses• Four or five electives• International exchange program (optional)

Student Conferences, SpeakerSeries, and Events• Women in Leadership Conference• Leading Edge Technology Conference• Various Speaker Series

Career Development• Second-year job interviews

(September-March)• Firm Nights

Winter• Study Tour (optional)

Spring

Elective Courses• Four or five electives

Student Conferences, SpeakerSeries, and Events• Berkeley Asia Business Conference• Challenge for Charity• UC Berkeley Business Plan Competition• Global Social Venture Business Plan

Competition• UN/MOT Joint Conference on Technology

and Developing Economies

Commencement

“The breadth of programs offered has been the school’s greatest contribution to my development.”Michelle Thomas, MBA 04

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Elective courses comprise60% of the Berkeley MBA curriculum, meaning that youbegin to customize your owncourse of study in the firstyear of the program. The electiveportion of the curriculum encouragesyou to arrange your studies to fit yourown individual needs and interests. Youmay choose from a wide variety of elec-tives and dual degree offerings – fromwithin the Haas School and from thewider university – as well as designcourses of your own in conjunction witha faculty member. “The Berkeley MBAelective curriculum can be tailored tomeet whatever career you are targeting,”says Dave Egan, MBA 04.

At Haas, innovative theory and real-world experience combine to provide adynamic business education. Electivecourses, which are introduced rapidlyand are updated regularly, reflect thenewest ideas, trends, and thinking inbusiness. In addition to traditional electives in fields such as accounting,finance, and marketing, leading-edgecourses keep students current in hot-topic areas, such as Organizing forStrategic Advantage, and Informationand Technology-based Marketing.Innovation is especially evident in therange of electives inspired by the HaasSchool’s proximity to Silicon Valley, suchas courses in Managing Innovation andChange, and Opportunity Recognition:Technology & Entrepreneurship inSilicon Valley.

Because the Haas School is committed toensuring the highest quality curriculumand high student satisfaction, it conductsan annual survey of Berkeley MBA stu-dents to assess which courses should beadded or modified. For example, as adirect result of last year’s survey, newcourses were added in sales manage-ment, leadership, and finance.

The international aspects of the electivecurriculum also provide you with mul-tiple opportunities to spend a semesterof study abroad, to plan study trips toother countries during breaks, and toserve as a consultant through the innova-tive International Business Developmentprogram, which places students withcompanies around the world for three-week projects.

A number of popular electives are taughtby Haas School lecturers and adjunctprofessors who are successful executives,including specialists in marketing, invest-ment banking, energy policy, advertising,and law, as well as established entrepre-neurs. In addition, you will gain expo-sure to real-world business throughvisiting CEOs and other executives who come to lecture and lead informaldiscussions in the classroom. “I reallyenjoyed the various Haas electives thatsought to combine case studies with real-world experience by bringing in localarea professionals and Haas alumni totalk about recent ‘hot’ issues in theirfields,” says Jonathan Belk, MBA 04.


Electives: A World of Possibilities

Courses Initiatedby MBA StudentsStudent-initiated courses are a tra-dition at the Haas School. Everysemester, we offer several coursesthat are initiated and run by stu-dents with faculty guidance.Typically, such courses focus on a specific theme or industry. In2003, Gillah Reyes, MBA 05,worked with faculty sponsor PriyaRaghubir to develop the course“Marketing to Diverse CustomerSegments.” This course focused on marketing to minority groups,the gay and lesbian community,and other diverse audiences.

Other recent student-initiatedcourses include:

• Investment Fund Management

• Careers in Marketing

• Corporate Social Responsibility

• Life as an Entrepreneur

• Wine Industry

• The Middle Market Deal



workshops, you gain insights into thenature of leadership, experience chal-lenging leadership situations in class,and apply that learning in your owncareer development process. Forexample, Leadership Communication istaught in the core, Speaking as a Leaderis offered as an elective, and LeadershipAssessment and Development is exploredin career development workshops.

Cooperative Culture Develops Team PlayersWithin the Haas School, considerablelearning takes place during formal andinformal interactions with classmates.Teams of students carry out many of theprojects assigned in Berkeley MBAcourses. The relatively small size of theMBA student body ensures that thelearning experience is personalized;strong connections develop between faculty and students and among fellowstudents. The cooperative, team-ori-ented culture teaches the lessons ofworking successfully with others toachieve objectives – a powerful and necessary skill in today’s complex, fast-paced business environment.

Jinny Lee, MBA 02, says she consideredother schools that also have strongteam-based cultures, “but none of themseemed to have the sense of communitythat Haas does. There are many excel-lent MBA programs out there, but Haasseemed to have the perfect blend forme – a strong academic program,opportunities to network with thehottest companies, active student leadership, and an intimate setting.”

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Manuel Rodriguez, MBA 05(pictured below)

Previous degrees:BS, Chemical Engineering/BiochemistryRice UniversityMS, Chemical EngineeringStanford UniversityPh.D., Molecular PharmacologyStanford University School of Medicine

Previous position (prior to Haas): Curation ScientistProlexys PharmaceuticalsSalt Lake City, Utah

“Prior to coming to Haas, I worked as ascientist focusing on drug discovery.Because my long-term goal is to workin venture capital doing biotech invest-ments, I’m now focusing on buildingmy business skills to complement myscience background. I know that themore I understand what it takes to geta biotech company up and running,the better I can be as an investor.”Good teaching is a priority

in the Berkeley MBA Program.The best proof of this is from Berkeley MBA studentsthemselves, who are asked toevaluate the teaching of theirprofessors every semester. Overthe past several years, from two-thirds tonearly 80% of the Haas School facultymembers have regularly earned coveted“Club 6” status in their student evalua-tions – that is, at least 50% of their stu-dents rated them at between 6 and 7 ona 7-point scale. About 20% of professorshave earned a perfect score.

This emphasis on teaching includes ateaching mentorship program toimprove the classroom skills of newlyhired professors. For example, last year10 new Haas professors volunteered tohave their classes videotaped and cri-tiqued by seasoned, senior faculty mem-bers as part of an effort to ensure a highquality of teaching throughout theBerkeley MBA Program.

In the Berkeley MBA classroom, facultymembers emphasize both theory andpractice by using a variety of teachingmethods. Case studies, seminars, simula-tions, guest speakers, and group proj-ects all facilitate the learning process.Classroom learning is enhanced bynumerous opportunities to apply thelessons to real-world situations. Forexample, some courses in marketingand entrepreneurship place teams ofMBA and graduate engineering studentstogether at Silicon Valley firms forhands-on consulting projects.

An Emphasis on Building LeadersAnother priority of the Berkeley MBAcurriculum is to educate you broadly onthe topic of leadership. At Haas, you willlearn the skills and be provided withopportunities for developing your ownleadership potential.

The program takes a holistic view ofleadership. Through a combination ofcore and elective courses and special


Priorities: Teaching, Leading, Working Together

“I’m now focusing

on building my

business skills to

complement my

science background.”Manuel Rodriguez, MBA 05

8



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UC BerkeleyAcademicDistinctions • Ranks first nationally in the

number of graduate programsin the top 10 in their fields (National Research Council).

• The leading institution in awarding doctoral degrees to minorities and women

• 18 Nobel Prize laureates (including the late Haas professor John Harsanyi)

• 125 American Association for the Advancement of Science Awards

• 216 American Academy of Arts and Sciences Awards

• 137 Fulbright Scholars

• 155 Guggenheim Fellows

• 28 MacArthur Fellows

• 103 National Academy of Engineering Awards

• 127 National Academy of Sciences Awards

• 29 National Medal of Science Awards

• 92 Sloan Fellows

• 9 Wolf Prizes

• 5 Pulitzer Prizes

• 1 National Poet Laureate

Colleges and SchoolsBerkeley MBA students havethe opportunity to take electivesat any of Berkeley’s renownedgraduate departments.

• College of Chemistry

• Graduate School of Education

• College of Engineering

• College of Environmental Design

• School of Information Management and Systems

• Graduate School of Journalism

• Boalt Hall School of Law

• College of Letters and Science

• College of Natural Resources

• School of Optometry

• School of Public Health

• Richard & Rhoda Goldman School of Public Policy

• School of Social Welfare

A Stellar Academic InstitutionWith the Berkeley MBA Program, youearn a degree from a university whosename and reputation open doorsaround the globe. The mission of theUniversity of California is to excel inresearch, teaching, and public service.Over the decades, this mission hasdeveloped a culture at UC Berkeley thatstimulates greatness. The proof is in theuniversity’s distinguished record ofNobel level scholarship, constant inno-vation, a concern for the betterment ofour world, and consistently high rank-ings of its schools and departments –the Haas School among them.

Since its founding in 1868, UC Berkeleyhas grown with the rapidly expandingpopulation of California and respondedto the educational needs of the devel-oping state. The business school wasfounded in 1898, making it the secondoldest collegiate business school in theUnited States and the first at a publicuniversity. The school trained studentsfor trans-Pacific trade and growing westcoast business development.

By the 1930s, research at UC Berkeleyburgeoned in nuclear physics, chemistry,

and biology, leading to the develop-ment of the first cyclotron, the isola-tion of the human poliovirus, and thediscovery of all the artificial elementsheavier than uranium, includingBerkelium and Californium. Eighteenmembers of the UC Berkeley facultyhave been awarded Nobel Prizes forthese and subsequent achievements inscience, literature, and economics.

Today, according to the NationalResearch Council, UC Berkeley ranksfirst nationally in the number of grad-uate programs in the top 10 in theirfields (in fact, 97% of the university’sprograms made the top 10 list).

UC BerkeleyFounded in 1868

Flagship campus of the University of California

33,076 students from 101 countries

23,206 undergraduates

9,870 graduate students

1,818 faculty

343 degree programs

Over 419,000 alumni worldwide

1,232 acre campus

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The Berkeley MBA Programdraws on the incrediblebreadth and depth of theUniversity of California atBerkeley, whose graduate pro-grams are consistently rankedamong the best in the world,and whose undergraduateprograms are among the mostselective. You are encouraged to sup-plement business courses with graduateclasses outside the business school in


Leveraging the Strengths of UC Berkeley

Xavier Ragot, MBA 04Previous degree: BS, Aerospace Engineering ENSAE Ecole Nationale Superieure deL’Aeronautique et de L’espace

Current position: AnalystAllianzHFPSan Francisco, CA

“The best selling point for the HaasSchool is its link to UC Berkeley,which is famous all over the world.The close connection to compa-nies around the Bay Area is also avery big advantage.

“The large number of internationalstudents gave me a good perspec-tive for working in other countries.At Haas I was impressed by thediversity of people, coming frommany countries and with very dif-ferent cultural and professionalbackgrounds. For my first experi-ence abroad, I found that interna-tional exposure very enriching forme and for my family.”

Alejandro Borgia, MBA 04Previous degree: BS, Computer Science Princeton University

Current position: ConsultantBoston Consulting GroupLos Angeles, CA

“The Berkeley MBA experience wasa great step in my ongoing careerdevelopment. It provided me with a solid foundation in the core disci-plines of business administration, as well as an enriching developmentopportunity through leadershipexperience and activities that wentwell beyond the classroom.”

areas ranging from engineering, law, andurban planning to foreign languages,international area studies, and publicpolicy. In addition, special interdiscipli-nary opportunities within the Berkeleycommunity – such as the widely popularManagement of Technology Program –enable you to learn from top experts inalmost every field. Joint courses withstudents in law, engineering, informa-tion systems, and public health enhancethe educational experience of manyMBA students.


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Annual UN Conference Focuses on Economic DevelopmentThe Management of Technology Program at the Haas School has teamed up

with the United Nations to offer an annual, three-day conference called “Bridging

the Divide — Technology, Innovation, and Learning in Developing Economies.”

Featuring government and business leaders from around the world, it explores

the role of technology in the industrial development of the world’s emerging

economies. The collaboration also features a fellowship program that sends

dozens of Berkeley MBA students yearly to developing countries to study eco-

nomic development solutions. Pictured here, Dr. Michiharu Nakamura, president

of R&D Worldwide for Hitachi, Ltd., the largest industrial group in Asia, gives a

keynote address at the conference.

Real-WorldResponsibilityThe Haas School’s Center forResponsible Business closely couplesclassroom study with real-worldprojects that allow students toapply newly learned theories andframeworks.

One such project asked a team toenvision the future of environmen-tal research and development atHewlett-Packard (HP). According toAaron Ackermann, MBA 05, “HPtold us to imagine that we had fullreign over a $2 billion R&D budget,and to choose environmental initia-tives to spend it on. We researcheda wide range of emerging andfuture environmental technologies,developed a framework that HPcould use to evaluate such initia-tives, and advised HP on how tospend the money in a long-term,strategic way.”

Pictured at left:

Andy Donner, MBA 05Previous degree:BA, HistoryDuke University

Previous position (prior to Haas):Senior Manager of Product MarketingEntopia, Inc.Redwood Shores, CA

Lynelle Preston, MBA 01Previous degree:BA, Anthropology and Environmental ScienceMiddlebury CollegeMS, Environmental ManagementUniversity of Michigan

Current position:Environmental Strategy ManagerHewlett-PackardPalo Alto, CA

Aaron Ackermann, MBA 05Previous degree:BA, PhilosophyUniversity of Chicago

Previous position (prior to Haas):Business Development ExecutiveFrog DesignNew York, NY


One team recently worked in the junglesof Borneo, Indonesia, helping farmers toset up a viable business co-op that willallow them to pool the rattan they har-vest and sell it to furniture manufacturersat a reasonable profit.

Myriad Opportunities for Real-World ExperienceBeyond the course-related field activities area plethora of projects, student-organized con-ferences, case and business plan competi-tions, and numerous special events thatchallenge Berkeley MBA students to puttheir learning to work right away.

For example, a new, innovative research fel-lowship sends teams of MBA students andother Berkeley graduate students overseason projects, such as one to create solar pow-ered lighting systems in rural China, andanother to extend microfinance loans inUganda. The activities are part of a collabo-rative effort between the United NationsIndustrial Development Organization andthe Management of Technology Programthat focuses on researching sustainable solutions for economic development indeveloping countries. Student teams spendat least three weeks abroad conducting fieldresearch, which is published in a newjournal and later presented at an annualUN conference held at the Haas School.

The Berkeley Solutions Group, a student-run enterprise, provides students with theopportunity to work on real-world, paidconsulting jobs with companies in industriessuch as biotech, transportation, and realestate. For instance, a consumer packaged-goods company recently turned to BerkeleyMBA students to study whether there wasinterest in its products among Hispanicconsumers. The students helped the com-pany to work with grocery stores in devel-oping new packaging and displays – ideasthat were implemented.

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The Berkeley MBA curriculumis immeasurably enriched by alarge array of innovativecourses that combine classroomlearning with hands-on exposure to real-world business situations. In addi-tion, the program offers you numerousopportunities to get involved in fieldactivities that make real-time use of theknowledge and skills you have masteredin your coursework.

Over 50 percent of full-time BerkeleyMBA electives make use of hands-onprojects, which almost always meansteam projects — an important aspect ofexperiential learning. For example, teamsof Berkeley MBA students work directlywith firms such as Hewlett-Packard, FordMotor Co., and McDonalds Corp. in acorporate responsibility course. A recentteam spent eight weeks conductingresearch for Deloitte & Touche onwhether companies that engage in cor-porate social responsibility boast supe-rior financial performance.

Even the core course in OrganizationalBehavior asks every student to conduct anorganizational audit of the firm of his orher choice. Small teams spend five inten-sive days gathering data about how well anorganization is functioning. They then pro-vide the firm with a written report detailingsuggestions for improvement. “The auditusually persuades even the most skepticalstudents that OB principles are critical tomanagerial effectiveness,” says Pino Audia,who teaches the course.

International Business Developmentmay be the Haas School’s most her-alded experiential elective. Eachsummer it sends 60 to 70 Berkeley MBAstudents in small teams to work with avariety of clients for three weeks onconsulting projects in various countries.


Learning Beyond the Classroom

Two InnovativeBusiness PlanCompetitions Berkeley MBA students have takenthe lead in developing two annual,world-class business plan competitions.

The Global Social VentureCompetition, created by BerkeleyMBA students in 1999, is the firstsuccessful business plan competitionthat measures both the financialreturns and social impacts of newventures and attracts entrepreneurialMBA students from around the world.In 2004, the competition enjoyedrecord-breaking participation, with129 submissions, and $100,000 inprizes. It is a partnership with theLondon Business School, ColumbiaBusiness School, and The GoldmanSachs Foundation.

The UC Berkeley Business PlanCompetition, also founded andorganized by Berkeley MBA studentsand open to UC students and alumni,is among the top university competi-tions in the nation for number ofentries, quantity of prize money, par-ticipation by Silicon Valley venturecapitalists, and the amount of venturefunding secured by past winners(over $130 million in five years). Newin 2004 was a Best of Berkeley/UCSF Technology Prize for the teamthat best used current UC Berkeley orUCSF research as an integral part ofits business plan.

The winners of the 2004 Global SocialVenture Competition (held in London)include two UC Berkeley graduate students.



to the vibrant Bay Area biotechnologyindustry, the Haas School providesaccess to a range of courses in healthmanagement and collaborates withcompanies that offer internships, consulting engagements, current real-world case studies, guest speakers,and career opportunities.

Certificate in Management of TechnologyJointly offered by Berkeley’s HaasSchool, College of Engineering, andSchool of Information Managementand Systems, this certificate programoffers courses geared toward bothtechnically and non-technically trainedstudents. Business, engineering, andinformation systems students share theclassroom to learn from one another.You can elect a broad overview of tech-nology management or specialize in aparticular field.

Certificate in Real EstateThis certificate program shows potentialemployers that, in addition to havingmastered the fundamental material inthe MBA program, you have successfullymastered the management, develop-ment, and financing of real estate.Requirements include courses fromrelated fields, such as architecture, law,public policy, and city planning.

For details, consult:http://www.haas.berkeley.edu/MBA/studentservices/certificate.html.

as graduate students from the BrenSchool of Environmental Science &Management at UC Santa Barbara,where the program is based. You travel toUCSB six times in your second year forintensive weekend courses in environ-mental science, policy, and management.

Certificate in EntrepreneurshipLeveraging the Haas School’s proximityto Silicon Valley, this program integratesclassroom and extracurricular activities.In addition to course requirements, yougain field experience either through aninternship with a local entrepreneurialoperation, or complete a project thatintegrates fundamental business skills ina marketing or business plan for a ven-ture of your own design.

Certificate in Global ManagementThis certificate program allows youto demonstrate proficiency in thetheory and application of global business and management principles.Requirements for the certificate fall into three areas: overseas experience;courses with international content; and language requirement.

Certificate in HealthManagementThis certificate program prepares youfor business leadership roles in thehealth services and health technologyindustries. Capitalizing on its location inone of the world’s most dynamic health-care marketplaces and its proximity

15

Nonprofit and PublicManagement (NPM)ProgramThe NPM Program recognizes thatBerkeley MBA students will be leaders— not only in business but also in ourcommunities, in our governments,and in our world. The purpose of theprogram is to enhance the leadership,management, and entrepreneurialcapabilities of Berkeley MBA students.The program prepares them to leadnonprofit and public organizationsand new entrepreneurial ventures,and to serve on boards, commissions,and in other positions of communityand public leadership.

The program offers:

• Courses in Strategic Management of Nonprofits, Cross-Sector Collaboration, Fundraising and Marketing, Nonprofit Boards, and more.

• Monthly speaker series, bringing leaders from the field together with students and faculty to discuss emerging issues.

• Monthly networking and professional development events.

• Summer internships supported by our Haas for Students Fund.

• Board Fellows program, which places students on local nonprofit boards of directors.

• New Sector Alliance — a partner-ship with Accenture consultants that offers students tailored, semester-long group projects with select nonprofits.

• Hands-on experience through group and individual projects in classes and independent studies.

• Career development and placement.

The NPM program director, Nora Silver,brings over 30 years of leadership inthe nonprofit and public sectors.

As a Berkeley MBA student,you have the option to earncertificates in one of six areasof study. These certificates supple-ment the MBA degree and do notrequire a separate application. They areearned after you have completed a desig-nated number of courses and specialprojects. Certificate requirements aredescribed in detail on the respective linksat http://www.haas.berkeley.edu/MBA/studentservices/certificate.html.


Expert Knowledge: Six In-Depth Certificate Options

Katherine (K.C.) Coco, MBA/MPH 04Previous degree:BS, EconomicsUC Berkeley

Summer internship:Editor/ConsultantInstituto National de Salud PublicaCuernavaca, Mexico

“I came to Haas because of its reputa-tion as a top school. Based on myundergraduate experience at UCBerkeley, I knew that I would be in astimulating and diverse environmentwith faculty and peers who share sim-ilar ideals.

“My peers constantly provide motiva-tion, support, amazing insights, andfascinating perspectives and have hadan extremely positive impact on myHaas experience and on me. TheBerkeley MBA has improved my lead-ership and management skills,increased my fundamental and theo-retical understanding of business, andallowed me to further develop myplans for the future.”

Ravi Shanmugam, MBA 04Previous degree:BS, Computer ScienceHarvard University

Current position:Ph.D. student Haas School of BusinessMarketing concentration

“With my high-tech background, Isaw the Berkeley MBA as an opportu-nity to broaden my foundation intechnology with an understanding ofhow it relates to the many functionalareas of business.

“Activities at Haas give us a chanceto take our education beyond thewalls of the classroom. I never thoughtpart of my MBA experience wouldinclude interviewing firefighters inChicago. That’s what I found myselfdoing as part of a joint project with a group of Berkeley engineering stu-dents who developed new, cutting-edge firefighting equipment for theChicago Fire Department.”

Certificate in CorporateEnvironmental ManagementThis program provides a unique inter-campus experience that utilizes theUniversity of California’s exceptionalstrengths in environmental science,business, and law to reflect a multi-disci-plinary approach to environmentalproblem solving. You attend class withother MBA and law school studentsfrom throughout the UC system, as well

14



17

Rodrigo Moreira, MBA 04Previous degree:BS, Civil Engineering Universidade Federal de Uberlandia, Brazil

Current position:Senior Strategic Pricing ManagerFairchild Semiconductor San Jose, CA

“The Haas core curriculum has theoptimal balance to build MBA skills.The elective choices are wideenough to provide the MBA stu-dent with tools for different careerpaths. The caliber of the professorsis just incredible.”

Phillip Owens, MBA 04Previous degree:BA, Business AdministrationUniversity of Southern California

Current position:Development AssociateThe Steadfast CompaniesNewport Beach, CA

“I plan to transition my career intoreal estate investment and develop-ment. My goal to gain applicable,relevant industry knowledge wasmet through classroom lectures,property tours, real estate competi-tions, and related club events. Myprofessors were fantastic, and thefriends I have made both from thereal estate club and from my classesare great.”

Clay Akiwenzie, MBA 04Previous degree:BA, Religious Studies Stanford University

Current position: Associated Relationship Manager,Wholesale BankingWells Fargo San Francisco, CA

“I came to Haas to bring togethermy interests in health care andhousing.

“I was involved in the Bank ofAmerica Affordable HousingChallenge, an incredible experiencethat allowed me to see the develop-ment process from the inside andcontribute to an important project. Italso helped me find my internship forthe summer at an affordable housingfinance consulting company.”

International Exchange ProgramsNothing compares to the experience of attending a foreign university andgetting to know students in another country for an entire semester. BerkeleyMBA students may embark on an international exchange program in the fallsemester of their second year. They pay the normal Haas fees and may earnup to 12 units toward their MBA degree while abroad. Internationalexchange programs are offered in the following locations:

• London Business School (LBS), London, England

• L’Ecole Des Hautes Etudes Commerciales (HEC), Jouy-en-Josas, France

• Instituto de Estudios Superiores de la Empresa (IESE), Barcelona, Spain

• Rotterdam School of Management (RSM), Rotterdam, The Netherlands

• Scuola di Direzione Aziendale (SDA), Bocconi, Milan, Italy

• The Hong Kong University of Science and Technology (HKUST), Hong Kong

16

The Haas School offers concurrent degree programsin areas of special interest to business professionals.Earning a dual degree offers BerkeleyMBA graduates new levels of flexibilityand proficiency for unique careeropportunities both in the United Statesand abroad.

JD/MBA ProgramThe JD/MBA program provides youwith a solid foundation in both law andmanagement. Upon completion of thisfour-year program, you earn a BerkeleyMBA degree as well as a JD degreethrough either UC Berkeley’s BoaltHall School of Law or UC HastingsCollege of the Law in San Francisco.Typically, you spend your first year inlaw school and your second year inbusiness school. During your third andfourth years, you take elective coursesin both schools.

MBA/MPH Program in Health ManagementThe Haas School and the UC BerkeleySchool of Public Health work in part-nership to train leaders in the rapidlyexpanding health management field.In the 2.5-year MBA/MPH program,you earn both the MBA and Masters ofPublic Health degrees. You take coursesin both schools, as well as complete athree-month internship in a healthorganization. The program preparesyou for senior positions in health-relatedindustries, including managed care and insurance, consulting, healthcaredelivery, biotechnology, e-health, medicaldevices, and pharmaceuticals.

MBA/MA Program inInternational and Area StudiesThe three-year MBA/MA programallows you to broaden your knowledgeof different regions or countries bytaking internationally-oriented topical,language, and area study courses fromdepartments and schools across UCBerkeley. You may focus on either atopic or an area. Topics include international or global issues, such asinternational trade and debt, invest-ment strategy, global communications,environmental issues, or urban andregional development. Areas includemajor countries such as China, Japan,Russia, Germany, or Brazil, and regionssuch as the Middle East, Africa, orSoutheast Asia.

For details, consult: http://www.haas.berkeley.edu/MBA/ConcurrentDegree.html


More Than an MBA: Concurrent Degree Options

Haas and Columbia Offer Domestic Exchange ProgramThe Haas School and ColumbiaBusiness School offer an exchangeprogram for MBA students in the fallof their second year. Haas exchangestudents have the opportunity totake advantage of Columbia’s prox-imity to Wall Street and the mediaand entertainment industries in NewYork, while Columbia students whocome to Haas gain exposure toSilicon Valley. Up to three studentsfrom each school may participateeach year.


Consistently ranked amongthe nation’s top three pro-grams, the Real EstateProgram at the HaasSchool combines a stronganalytical focus with hands-on field experience. It pre-pares students for a broad range ofcareer paths, such as real estateinvestment trusts, real estate oper-ating companies, developers, finan-cial institutions, investment banks,and consulting companies.

Students focus on four areas – finan-cial analysis, real estate finance andsecuritization, project development,and e-commerce strategies. Realestate courses in the Berkeley MBAProgram combine lectures and casemethods, student-initiated projects,and in-class work with leading realestate professionals. Students can fur-ther develop their professional skillsthrough internships, a CEO men-toring program, and participation inthe Real Estate Club and externalreal estate and finance competitions.

Top-RankedReal EstateProgram

A nationally recognized real estateresearch program at the Haas Schoolensures that the latest ideas andknowledge infuse the MBA courses.Among the courses offered in thefield include Real Estate Financeand Securitization, Real EstateStrategy, and Housing and UrbanEconomy. A certificate in Real Estateoffers an opportunity to explore thesubject in depth.

Berkeley MBA students regularlycompete in major regional andnationwide real-estate competitions,including the Bank of America Low-Income Housing Challenge, theNAIOP Real Estate Challenge andthe UT Austin Real Estate FinanceChallenge. Haas School teams havea consistent track record of successin these events, having won both theLow-Income Housing Challenge andthe UT Austin Competition in 2004.

monthly Entrepreneurs Forum thatprovides the opportunity to meetwith venture capitalists, entrepre-neurs, and business leaders. Just offcampus is the Haas-affiliatedBerkeley EntrepreneurshipLaboratory, a business incubatorwhich has room for up to eightstartups launched by Haas studentsor alumni. Current Haas students areactively involved. The EntrepreneursAssociation, whose membershipincludes almost half the MBA class,organizes activities including intern-ships at nearby high-growth startups.

Lester Center LeadershipJerry Engel (left), Adjunct Professor andfounding Executive Director of the LesterCenter, is senior faculty advisor to the UCBerkeley and Global Social Venture busi-ness plan competitions, and teachesEntrepreneurship and Venture Capital &Private Equity. John Freeman (right),Helzel Professor of Entrepreneurship &Innovation, and Lester Center Director ofResearch, leads the Haas School’s aca-demic focus on entrepreneurial studiesand research.

Bringing Reality into the ClassroomProfessor Nancy Wallace is Chair of the RealEstate Group and Co-Chair of the FisherCenter for Real Estate and Urban Economics.Her seminar in “Real Estate InvestmentAnalysis” uses a series of real-life cases. SaysProfessor Wallace, “Cases are powerful. Thegoal is to get students actively thinking ontheir feet with their peers. The cases are cur-rent projects with real relevance, and theyrun the gamut of the real estate industry.”

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in their courses and to partner withthem in research projects. Studentgroups host special events, such asthe daylong BerkeleyNanotechnology Forum, andorganize career-oriented activitieswith local firms. “Haas has a realgeographical advantage beinglocated so close to the SiliconValley,” says James Lin, MBA 04.

Most Popular ProgramThe Haas School offers a technologyspecialization through itsManagement of Technology (MOT)program. The program, whichfocuses on the set of managementactivities associated with bringinghigh-tech products to market, is ajoint effort of the Haas School, theCollege of Engineering, and theSchool of Information Managementand Systems.

MOT has also become the mostpopular interdisciplinary programon the campus because it has suc-cessfully integrated business andtechnology education in classes thatbring MBA students and engi-neering students together.Numerous Silicon Valley firmssponsor MOT projects every year inwhich teams of MBA and engi-neering students act as project con-sultants. Three MOT fellowshipprograms offer paid opportunitiesto about 25 students each year.

In recognition of the per-vasive impact of technologyon business, the BerkeleyMBA Program emphasizesthe study of technology,providing you with anoverview as well as theopportunity for specializa-tion. You may select from a varietyof leading-edge electives that exploretechnology and its effects, includingInformation- and Technology-basedMarketing, and OpportunityRecognition: Technology &Entrepreneurship in Silicon Valley.“The Berkeley MBA prepared us forthe new technological landscape bynot focusing on fads and trends, but rather the fundamentals of busi-ness and how they are supported bytechnology,” says Ravi Shanmugam,MBA 04.

The Haas School’s proximity toSilicon Valley strengthens its connec-tions to the high-tech community.Faculty members frequently invitelocal executives to be guest lecturers

The San Francisco BayArea has long been ahotbed for new businesscreation, and the HaasSchool remains the leadingcenter for the study andpractice of entrepreneur-ship. The Berkeley MBA programoffers its students the skills andknowledge to launch fast-growth,high-potential enterprises andteaches them how to start careers inthe venture capital industry. SomeHaas students begin their own firmseven while in school or launchstartups after graduation. “Theschool’s entrepreneurial spirit nur-tures the kind of creative thinkingthat will be beneficial for years tocome,” says Richard Chang, MBA 04.

One of the first business schools inthe nation to offer entrepreneurshipcourses, the Haas School emphasizesthe integration of classroomlearning with connections to thelocal entrepreneurial and venturecapital communities. “My entrepre-neurship class gave me the chance towrite a business plan with five class-mates and receive feedback from apanel of venture capitalists,” saysEmily Norman, MBA 04.

The locus of these activities is theLester Center for Entrepreneurshipand Innovation. By participating inthe center’s many activities, studentsmeet and learn from leaders whomanage, advise, and fund entrepre-neurial ventures.

Among the activities of the LesterCenter are two nationally prominentbusiness plan competitions and a

WhereEntrepreneurshipis a Team Sport

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Tops inTechnology

Management ofTechnologyThe Management of Technology programis a joint research and teaching effort ledby (from l to r) Executive Director AndrewIsaacs, Professor Emeritus Robert Cole ofthe Haas School of Business, andProfessor Paul Wright of the College ofEngineering.


The Haas School’s long tradition of exploring andteaching about the ethicaland social responsibilitiesof business is headquar-tered in the Center forResponsible Business. Topicssuch as environmental manage-ment, strategic corporate socialresponsibility, and business strate-gies for emerging markets areexplored in a robust series of pro-grams and through research,teaching, experiential learning proj-ects, and community outreach.

All Berkeley MBA students areexposed to the critically importantareas of ethics and business andpublic policy in the core cur-riculum. Additional concentratedstudy is available through electivecourses and certificate programs, aswell as through extracurricularopportunities that offer activeinvolvement with socially responsibleenterprises. Among the innovativecourses is one in which studentteams work directly with major firmson corporate responsibility projects.For example, one team recently con-tributed to the refinement ofChevronTexaco’s global corporateresponsibility strategy and helpeddevelop an implementation plan.

The Center hosts a busy speakerseries, the Peterson Lectures,which brings top industry speakers,such as David Pottruck, former CEOof Charles Schwab, to address corpo-rate social responsibility topics.Berkeley MBA students are veryactive in this area, and have formedone of the nation’s largest NetImpact Clubs, which explores socialresponsibility issues.

chronic illness; improving quality ofcare through changes in technologyand provider payment incentives;expansion of health insurance cov-erage; and models for financinghealth care for the poor both in theUS and internationally.

Student clubs also take an activerole in the field. Healthcare@Haaseducates students on the multi-faceted nature of the healthcareindustry and connects them withindustry alumni and professionals.The Berkeley BioBusiness Association(B3A) is a forum for students tomeet business professionals in thebiopharma, medical devices, anddiagnostics industries as well asrelated entrepreneurs, venture capi-talists, other associations, and schools.

“The current challenges in health-care provide an opportunity forleaders who understand the variouscomponents of the industry, pat-terns of disease, and the healthcaretechnology explosion,” says KristianaRaube, adjunct professor and execu-tive director of the program.

Graduates of the HealthManagement Program typicallyreceive multiple job offers from con-sulting firms, health insurance plans,managed care organizations, andpharmaceutical, biotechnology, med-ical device, and diagnostic firms.

A Catalyst forCorporateResponsibility

Popular Dual DegreeAs part of the joint MBA/MPH degree pro-gram, Jennifer Yael Ruzek and NancyRosenthal, both 02, were summer internsfor KP Online at Kaiser Permanente inOakland. Ruzek is now a lead consultantfor Kaiser Permanente in Patient CareServices, and Rosenthal is director forsmall group markets at WellChoice, Inc. inNew York.

Responsible LeaderKellie A. McElhaney, Adjunct AssistantProfessor, John C. Whitehead DistinguishedFellow, and executive director of the Centerfor Responsible Business at the Haas School.

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“I believe that it ispossible to be for-profit and have a positivesocial impact atthe same time.”Katherine Coco, MBA/MPH 04

The Haas School ofBusiness and the UCBerkeley School of PublicHealth have teamed up toprepare the next genera-tion of managementleaders in the healthcareindustry. Because of its locationin the Bay Area, the program leverages California’s cutting-edgemanaged care, Internet, andbiotechnology industries as labora-tories for education and research.The program offers a jointMBA/MPH (Masters in PublicHealth) degree program, and aCertificate in Health Management.

The program is taught by leadingUC Berkeley academic researchersfrom both the business and publichealth schools, as well as prominentindustry practitioners. Faculty mem-bers actively engage in appliedresearch that both broadens theeducational experience and expandsthe state of knowledge about howthe health services system works.Partnerships with industry are anessential aspect of the program.

Faculty conduct research on physicianorganizations and management of

A team of Berkeley MBAstudents traveled to Indiato develop an expansionstrategy for family planningand reproductive healthcenters in rural villages.Another team worked with asporting goods manufacturer inFinland to develop a market strategyfor new wrist-top computers. A thirdteam went to Mexico to update abusiness plan for a local orphanagethat continues to become more self-sustaining through the productionand sale of goats’ milk soap andcheese.

With the rise of the global economy,the need to think and compete glob-ally has become imperative. Nothingcould be more illustrative of thispoint than the 64 students in 16teams who were part of the HaasSchool’s acclaimed InternationalBusiness Development (IBD) pro-gram in 2004. IBD sends dozens ofstudents around the world to con-sult for a variety of organizationseach year under the direction ofSebastian Teunissen, executivedirector of the Clausen Center forInternational Business and Policy.

IBD clients range from large multi-nationals to nonprofit organizationsin the Third World. During the firstpart of the year, student teams pre-pare a work plan in consultationwith their client and undertakebackground research and analysiswhile attending classes on relatedtopics. From mid-May to mid-June,teams spend three weeks on locationin their assigned country. Uponreturn to the Haas School, theycarry out additional research tocomplete the assignment.

Berkeley MBA students who want anemphasis on global business mayalso take a series of internationalcourses to obtain a Certificate inGlobal Management.

The international emphasis of theHaas School is an integral part of itsculture. Many Berkeley MBA stu-dents have lived, studied or workedabroad, and over 30% of Haas MBAstudents come from more than 42countries outside the United States.Many faculty, too, are either origi-nally from other countries, or haveextensive international experienceand contacts. The impact of thisinternational diversity on the MBAprogram is enormous, adding variedperspectives to classroom discus-sions, team projects, and everydayinteractions.

GlobalManagement:The World isthe Classroom

PreparingLeaders for the HealthcareIndustry

International Consulting ProjectAs part of the International BusinessDevelopment program, Berkeley MBA students traveled to Indonesia to developbusiness strategy for the rattan industry.Here, village rattan washers demonstratetheir trade to David Hall, MBA 04.

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people I ever had the privilege ofspending time with. I made lifelongfriends from across the globe andgained a wealth of knowledge and view-points that made me think differently.”

Diversity is KeyDiversity is a key strength of theBerkeley MBA program; it can bemeasured in many ways. About a thirdof the students are from outside theUnited States, representing more than40 countries from around the globe.Students from a variety of ethnic back-grounds, religious affiliations, andsexual orientations are an importantpart of Haas’ diversity. The academicbackgrounds of students vary widely,ranging from science and engineeringto economics and fine arts. Professionalexperience and outside activities areastonishing in their breadth. Theenriching diversity of the BerkeleyMBA program is deliberate and has thecritical purpose to mirror the globalmakeup of today’s business world.

While they may be different from oneanother in many ways, Haas studentsare similar in their outlook. They sharea deep commitment to learning, highaspirations while in school and inreaching for success in a new career,and the desire to make a real differencein the business and world communities.

school to stay attuned to the emerginginterests and needs of students, and toevolving trends in the marketplace.Moreover, the Berkeley MBA programis designed to develop a student’s lead-ership skills and create conditions inwhich they can be put to good use.

Already SuccessfulThe highly selective Berkeley MBA program attracts high-caliber students.Haas students must have solid aca-demic backgrounds and test scores thatconfirm they possess the intellectualcapacity and stamina to meet the chal-lenges of the academically demandingBerkeley MBA program. But they alsoarrive having already distinguishedthemselves in their previous work experience, as well as in communityactivities and other outside endeavors.With an average age of 28, Haas students have had time to develop successful careers in finance, con-sulting, marketing, government, themilitary, accounting, health care, realestate, nonprofit, high technology, andmany other fields. Some have foundedtheir own companies, while others were on the corporate fast track. Onaverage, they have over five years of significant professional experience.

Says Phillip Owens, MBA 04, “My fellowstudents were undoubtedly the mostintelligent, fun, outgoing group of

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Student Profile: Class of 2006*Applications Received 2,859Enrolled Students 242Women 27%Minority Students 21%International Students 33%Countries Represented 42Median Age at Enrollment 28 yearsMedian Years of Post-University Work Experience 5 yearsAverage GMAT 702Range of Middle 80% 650-750Average Undergraduate GPA 3.48

Previous DegreesBachelor’s 100%Master’s 9%Ph.D. 2%

Selected UndergraduateMajorsBusiness 23%Economics 22%Engineering 21%Social Sciences 10%Natural Sciences 7%Humanities 6%

Selected Industry ExperienceConsulting 14%High Tech 12%Financial Services 7%Computer-related Services 7%Banking 6%Consumer Products 4%Nonprofit 4%Telecommunications 4%Accounting 3%Advertising/PR 3%Energy 3%Government 3%Retail 3%

*As of July 7, 2004

“If you have an

idea, you just have

to propose it, get a

student majority to

back it up, and start

working on it!”Florencia Estrade, MBA 04

Creative, resourceful, intelligent, energetic, entrepreneurial, andabove all, highly motivatedto make things happenaround them – all ofthese are hallmarks of theBerkeley MBA student.Student leadership is a distinctiveaspect of the Haas culture, andleadership abilities are among thekey attributes of its students.

Whether they are creating a stu-dent-initiated elective class in theMBA curriculum or launching aspecial school-wide event, Haas students regularly lead the way in shaping the Full-time MBAProgram. This high level of innova-tion and involvement helps the

The Berkeley MBA Community

An Innovative, Diverse, and Cooperative Community

Florencia Estrade, MBA 04Previous degree: BS, International Business Universidad Catolica Del Uruguay

Current position:Management ConsultantMcKinsey & CompanyRio de Janeiro, Brazil

“I came to Haas to develop agreater understanding of the business world and experience amulticultural environment. From aprofessional perspective, I nowhave access to a broader range ofopportunities for my future career.Through Haas, I was able to learnabout different businessesthrough the cases we did in class,through the corporate presenta-tions, and from my classmates’previous experiences.

“One of the best things about Haasis its flexibility. Many Haas initia-tives are student run, which allowsthe students to create things theway they want in order to makethe experience exactly what theywant it to be. If you have an idea,you just have to propose it, get astudent majority to back it up, andstart working on it!”

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w w w. h a a s . b e r k e l e y. e d uC

affe Strada, B

erkeley, CA

Favorite Student Activities• Go for a swim at

Strawberry Canyon Pool

• Meet a study team at Strada’s garden cafe

• Plan a fundraiser for Challenge for Charity

• Socialize at Consumption Functions

• Go bicycling in Tilden Park

• Hike on Mount Tamalpais

• Unwind with classmates at theBar of the Week

• Sunbathe at Stinson Beach

• Admire ancient redwood trees at Muir Woods

• Shop at San Francisco Centre and Union Square

• Snow or water ski at Lake Tahoe resorts

• Take parents to dinner at Chez Panisse

• Deliver Meals on Wheels in the East Bay

• Organize a student conference

• Ride the roller coaster at the Santa Cruz boardwalk

• Go wine tasting in Napa Valley

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“I never cease to be

amazed by the level of

commitment and

involvement of my

fellow classmates.”Alejandro Borgia, MBA 04

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A business school is funda-mentally about people and thekind of community they form.At the Haas School, people have createda fascinating, vibrant community markedby a nonstop schedule of activities devel-oped by and for students. The reasonfor this has to do with the personalitiesof the students themselves. BerkeleyMBA students frequently speak of a wel-coming atmosphere that encouragesinvolvement. “Haas is known for fos-tering a great teamwork environment,and students are very eager to help eachother out,” says Richard Chan, MBA 04.

Berkeley MBA students quickly discoverthat among the school’s greatest assets isthe community of fellow students, whoform a network of friends and profes-sional contacts for a lifetime. The rela-tively small size of the MBA program(only 240 students enroll in eachentering class) permits students to get toknow most members of their class.

The cooperative, team-oriented nature ofthe program encourages students towork together productively and harmo-niously. Haas students are ambitious anddriven to succeed, but they also under-stand the value of studying together andsocializing together – and they alwaysseem to do it in high gear. They embodythe California mantra: work hard andplay hard.

As a complement to their coursework,students get involved in clubs and com-munity service. They organize major con-ferences on technology, internationalissues, and women in leadership; puttogether panels of executives; andassemble ski trips to nearby SierraNevada resorts. Students take advantageof the university’s wide range of publiclectures, exhibitions, concerts, and con-ferences. Consumption Functions bringtogether the whole school for food, fun,and camaraderie.

A Responsible CommunityUC Berkeley has a long tradition of socialresponsibility and a commitment to cre-ating a better world. In keeping with thatspirit, Berkeley MBA students getinvolved to make a difference. Almost theentire MBA class participates during theyear in one of the many fun events thatare part of the Challenge for Charity –talent shows, charity auctions, and sportscompetitions that help raise money forthe Special Olympics and other organiza-tions. Many Berkeley MBA students vol-unteer as mentors for disadvantaged highschool students through the YoungEntrepreneurs at Haas program (YEAH).Nearly 100% of these high school stu-dents go on to college, many to topschools. Over the past five years, 40% ofthose have gone on to pursue business-related majors.


Motivated to Make a Difference

MBA Student Groups:A SamplingBerkeley Asia Business Conference

Berkeley Biobusiness Association

Berkeley Real Estate Club

Black Business StudentsAssociation

Challenge for Charity (C4C)

Entrepreneurs Association

European Business Club

Finance Club

Global Social Venture Competition

Haas Christian Fellowship

Haas Consulting Club

Haas Entertainment ManagementAssociation

Haas Partners Club

Haas Technology Club

Haas Volleyball Club

HaasWeek (student newspaper)

Healthcare@Haas

Hispanic Business Club

Investment Club

Jewish Business Club

Latin American Business Club

Leaders@Haas

Marketing Club

NanoTechnology Club

Net Impact

Nonprofit & Public Management Club

Pacific Rim Club

Redwoods@Haas

q@haas (Gay, Lesbian, and BisexualAssociation)

South Asia Club

Tennis Club

UC Berkeley Business PlanCompetition

Wine Industry Club

Women in Leadership

Young Entrepreneurs at Haas (YEAH)

Young Entrepreneurs at Haas (YEAH)The Haas School’s Young Entrepreneurs at Haas pro-gram offers entrepreneurial training for several hun-dred educationally disadvantaged local teenagers eachyear. The program begins with a two-week summerbusiness camp, followed by Saturday sessions duringthe school year with Berkeley MBA mentors. MBAmentors help YEAH participants prepare businessplans, which are presented to a venture capital board inthe spring. Mentors also offer workshops on applyingto college and improving study skills.



Few geographical areas in the world can meet, let alone beat, the Haas School’scentral location in the San Francisco Bay Area.The Haas community is, in turn, profoundly shaped by its surroundings,including the school’s magnificent facilities, the campus and the city ofBerkeley, and Northern California.

The San Francisco Bay Area is perenniallydesignated the world’s most populartourist destination – and for good reasons. There is the area’s stunningnatural beauty, its seductively benignweather, and its atmosphere chargedwith a worldly sophistication and a distinctive openness to new ways of thinking.

The Berkeley campus is perched on ahillside; its upper reaches are devotedto a vast nature preserve – excellent fora run or a contemplative walk with post-card views of San Francisco, the GoldenGate Bridge, and the Pacific Oceanbeyond. Surrounding the campus is the

city of Berkeley, the quintessential uni-versity town, and a legendary one. Withits multitude of coffee houses, shops,churches, theaters, world-famousgourmet restaurants, charming neigh-borhoods, beautiful gardens, and someof the best bookstores anywhere,Berkeley is cosmopolitan, funky,friendly, relaxed, and always stimulating.

The city of San Francisco needs nointroduction, since nearly everyone onthe planet has either experienced itscharms or seen it in countless films and television shows. Entertainment,culture, nightlife, shopping, sightseeing,architectural gems – San Francisco is the epitome of the world-class, open-minded city blessed with the best of everything.

Less than an hour north of Berkeley isthe alluring wine country of Napa andSonoma counties. The moody, breath-taking Pacific Ocean compels a visit toone of the many open beaches or picturesque seaside towns dotting thecoastline, including Big Sur, Carmel-by-the-Sea, and Mendocino. The naturalbeauty of Yosemite National Park, withits exquisite glacier-carved valley of tow-ering waterfalls and granite mountains,is only three hours from the campus.

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Living in BerkeleySurrounding the university cam-pus is the city of Berkeley, with amultitude of coffee houses, microbreweries, local independentshops, theater companies, restau-rants, and some of the best book-stores in the world. The distinctivearchitecture of the city - from artsand crafts bungalows and apart-ments for students to landmarkmansions in the hills - has provid-ed shelter and home to generations of students. Berkeleyis populated by a unique mix ofwriters, artists, filmmakers, musi-cians, scientists, engineers, busi-ness professionals, theologians,and philosophers: a communitythat thrives on the power of themind and creative expression. The area boasts the headquartersof pharma/biotech firms (such asChiron and Bayer USA) and PixarAnimation Studios. Berkeley is also home to the world-famousChez Panisse restaurant, whereCalifornia cuisine was born.Students sip fine coffee at CaffeStrada, hold weekly social gather-ings at a local Bar of the Week, ormountain bike in Tilden Park inthe Berkeley Hills.

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the wineries, and the stunning

beauty of San Francisco.

Where else can you find

such a perfect combination?”Florencia Estrade, MBA 04

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A Spectacular, Defining Location

San Francisco Bay Area• Population: 6,693,600

Major Cities (population):• San Jose (909,100)• San Francisco (790,500)• Oakland (399,900)• Fremont (203,600)• Berkeley (108,900)

A Multicultural SettingAlameda county, home to UC Berkeley,boasts one of the country’s most ethnically diverse populations.*

• 41% White• 21% Asian/Pacific Islander• 19% Hispanic/Latino • 15% Black/African American• 4% Multiracial*from 2000 Census

Local Attractions:• Alcatraz• Golden Gate Bridge• Muir Woods• Stinson Beach• Point Reyes National Seashore• Monterey Bay Aquarium• Santa Cruz Boardwalk• Big Sur• Hearst Castle• Napa Valley Wine Country• Gold Country• Yosemite National Park• Lake Tahoe

Bay Area Highlights:• American Conservatory Theatre• Berkeley Repertory Theatre• Castro Street• Chinatown• Fisherman’s Wharf• Golden Gate Park• Mission District• North Beach/Little Italy• Oakland A’s• Oakland Raiders• San Francisco Museum of Modern Art• San Francisco 49ers• San Francisco Giants• San Francisco Opera• San Francisco Symphony• Tilden Park• Union Square



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It Starts Here:Innovation at HaasTransaction CostEconomicsWhat do investment in Eastern Europe,deregulation of the electric utility indus-try, and human resource managementin emerging high-tech firms all have incommon? All three are fields of inquiryin which cutting-edge research hasbeen influenced heavily by Haas pro-fessor Oliver Williamson’s pioneeringwork on transaction cost economics.

Transaction cost theory is a multi-disci-plinary field that Williamson mappedout to study how varying market andinstitutional structures affect economicactivity. While British economist RonaldCoase proposed the transaction costapproach and won the Nobel Prize forit in 1991, he credited Williamson withturning his ideas into a testable andpredictive theory. Williamson hascalled his own work a blending of the

extremes of bothsoft social scienceand abstract eco-nomic theory.

Williamson’sresearch hasapplied a micro-scope to the activi-ty of market con-tracting andrevealed funda-mental insights

about why markets sometimes workwell and sometimes fail. His work ledto a new field that provides for under-standing the organization of firms andeconomics, and helps to answer basicquestions about why firms merge, whyjoint ventures fail, and why deregula-tion may or may not be a good thing.

Williamson’s insights have been appliedto improve understanding of a broadrange of organizational and institutionalarrangements, such as the choice anddesign of contracts, corporate financialstructure, antitrust policy, Congressionalcommittee structure, the function andoperation of political systems, and thesize and scope of firms.

CaliforniaManagementReviewThe CaliforniaManagement Review(CMR), published atthe Haas School, is

one of the leading management jour-nals of its kind, serving as a vehicle of communication between thosewho study management and thosewho practice it. CMR publishes articles that are research-based andaddress issues of current concern tomanagers.

In their search for new knowledge, HaasSchool professors go far beyond merelydescribing a management or businessproblem and its resolution. As membersof a premier research university, Haasscholars seek the deeper answers to whythings happen the way they do. Theydevelop theoretical explanations inorder to understand and predict futureoccurrences. These are among the toolsthat eventually help executives navigateconfidently through even the most tur-bulent, changeable times.

Several faculty members are authors ofwidely used textbooks in marketing, economics, and management. SeverinBorenstein is a nearly constant presencein the national media to explain the upsand downs of the nation’s energy mar-kets. Hayne Leland and MarkRubinstein are among the world’s mostknowledgeable securities experts. KenRosen’s real estate market forecasts arewidely regarded as definitive. MichaelKatz is a leading thinker and strategistin telecommunications policy. JohnMorgan and Teck Ho are actively uti-lizing behavioral and experimental economics to make advances in under-standing strategic decision making.

Florian Zettlelmeyer is a pioneer inexploring the impact of Internet technology and massive quantities ofconsumer data on corporate marketing.Jennifer Chatman is a top authority onorganizational culture and post mergerintegration. And David Teece is a widelysought expert in the growing field ofknowledge management. The list of out-standing scholarly achievements by Haasfaculty is long indeed.

Haas School Faculty

Explorers in Search of New Ideas

Haas School faculty membersare explorers and discoverers,seeking new ideas andinsights at the frontiers ofknowledge. They are internationallyrecognized leaders in the study of theeconomic, social, political, and techno-logical forces shaping global marketstoday. They play an active role in thenational and international businesscommunities, serving as consultants,board members, and speakers at majorbusiness conferences and seminars.They are in demand for key governmentpositions, and they perform importantinterdisciplinary research with col-leagues at Berkeley and at other top uni-versities around the world. Rankings ofacademic reputation consistently placethe Haas faculty in the top ten of busi-ness schools worldwide.

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Sunil DuttaEgon and Joan von Kaschnitz DistinguishedAssociate Professor of Accounting andInternational BusinessCo-Chair, Haas Accounting GroupAt Haas since 1996

Courses taught:Financial Accounting (Core)

Current research interests:Accounting information, performance measures, and managerial incentive contractsFirms’ disclosure policies and their valuation in capital markets

Degrees:BS, EngineeringIndian Institute of Technology Roorkee, IndiaMS, Applied ChemistryUniversity of MinnesotaMBA, AccountingCarlson School of Management, University of MinnesotaPh.D., Business AdministrationCarlson School of Management, University of Minnesota

“I have been teaching the core accountingcourse for last eight years, and have thor-oughly enjoyed my teaching experience.Berkeley MBA students bring diverse workexperience and strong enthusiasm forlearning which create a great deal of excite-ment and energy in the classroom.”


It Starts Here:Innovation at HaasNew XLab Tests Social Science Theoriesto Help BusinessXLab, a new Haas School research facili-ty, is helping to lead a scientific revolu-tion by bringing controlled laboratoryexperiments to social science fields thathave until now not made much use ofexperimentation. Economists, politicalscientists, anthropologists and othersocial scientists at UC Berkeley havebegun testing their theories in the newhigh-tech XLab to determine whetherthey can be applied to real-world prob-lems, including those in business.

Haas School Associate Professor JohnMorgan, an economist and director ofXLab, recently conducted an experimentin the facility to find out what producesgreater revenue for sellers when a com-pany is put up for sale – asking for pay-ment in shares of stock or cash. The testsupported the theory that shares bring inmore revenue for the seller in a biddingcontest. “This idea comes from the eco-nomics literature, but it hasn’t reallymade its way out of the ivory tower,”says Morgan. “With XLab, we assesswhether the theory works in practiceand whether it will have a big strategicpayoff in the marketplace.”

XLab, which opened earlier this year,uses the latest in wireless and notebookcomputer technology and can accom-modate up to 40 participants as experi-mental subjects. XLab is short forExperimental Social Science Laboratory.

Morgan wants Berkeley’s XLab tobecome a premier center for experi-ments with the hope of bringingtogether various fields in the socialsciences. Says Morgan, “There isgrowing recognition of the importanceof the field as well as recognition thatXLab is a critical tool to help us discov-er new knowledge.”

Homa Bahrami,advisor to leadingSilicon Valley companies, teachesOrganizing for GlobalAdvantage, and is co-author of a new bookSuper-Flexibility forKnowledge Enterprises.

Tyler Comann,founder of a bou-tique investmentbank specializing inmergers and acquisi-tions for businessservice companies,teaches ServiceStrategy.

Leo Helzel,MBA 68, has helpedlaunch over 100 business ventures.He teaches Top-DownLaw: Managing theLegal and RegulatoryEnvironment ofBusiness.

Mario Rosati,partner in the SiliconValley law firm WilsonSonsini Goodrich &Rosati, teaches NewVenture Finance.

Peter Sealey,former VP for globalmarketing at Coca-Cola and executiveconsultant to SonyNew Technologies,teaches Marketing onthe Internet.

Kathleen Connell,president of ConnellGroup, an investmentadvisory firm, and for-mer California StateController, teachesInternational Finance.


benefit by being among the first tolearn of faculty discoveries and bystudying firsthand with the inventors ofnew theories and principles for man-agement practice.

Service to GovernmentSince 1898, Berkeley’s business schoolfaculty members have played a strongrole in state and federal governmentaffairs. Faculty members who haveworked in government in recent yearsinclude Michael Katz, who was deputyassistant attorney general for economicanalysis in the Antitrust Division of theDepartment of Justice (2001-2002),and former chief economist at theFederal Communications Commission.Carl Shapiro also served as the chiefeconomist for antitrust in the JusticeDepartment; Laura Tyson served asPresident Clinton’s chair of theNational Economic Council; and

James Wilcox served as the chief econ-omist at the Office of the Comptrollerof Currency. David Levine was senioreconomist on the Council ofEconomic Advisers, and Dean TomCampbell was a US Congressman forfive terms and a California StateSenator for one term. Janet Yellen,former chair of President Clinton’sCouncil of Economic Advisers, is nowpresident of the San Francisco FederalReserve Bank.

For a complete listing of Haas faculty, please visit http://www.haas.berkeley.edu/faculty/.

Business Leaders Enrich Haas TeachingSuccessful business leaders bring their expertise to the classroom as lecturers andadjunct professors. Some of the Haas School’s popular instructors include:

At Berkeley’s XLab(while under construc-tion last year) are princi-pal investigators: NobelLaureate GeorgeAkerlof and HaasSchool professors JohnMorgan and Teck Ho.

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The cornerstone of the entireBerkeley MBA program is itsdistinguished faculty and thehigh quality of their courses.Faculty members are also committed to outstanding teaching, and studentsprovide regular evaluations. Forinstance, students describe interna-tional finance professor Rich Lyons as“a passionate, high-energy teacher whois open and encouraging.” He has beenrepeatedly recognized as one of thebest instructors at Haas and Berkeley.Responds Lyons: “It’s the students whocreate the energy in the classroom – myjob is to harness it.” The MBA programalso makes creative use of experienced

Haas School Faculty

Passionate Scholars and Teachers

Sara L. BeckmanSenior LecturerWinner, University of CaliforniaDistinguished Teaching Award 2001Several Cheit Awards for Teaching, Haas School of BusinessAt Haas since 1988

Courses taught:Managing the New Product Development ProcessOperations Management (Core)

Current research interests: Innovation and design managementOperations strategyEnvironmental supply chain management

Industry experience:Hewlett-PackardBooz Allen Hamilton

Degrees:BS, Industrial Engineering Stanford University MS, Industrial Engineering and Engineering Management Stanford UniversityMS, Statistics Stanford UniversityPh.D., Industrial Engineering andEngineering Management Stanford University

“All of my classes are highly interac-tive. I attempt to create a classroomenvironment in which students feelcomfortable asking ‘stupid’ questions,challenging one another and medirectly, and sharing their own per-spectives and stories.”

practitioners from industry in its classesas adjunct professors and lecturers.

“The faculty at Haas bring a depth ofknowledge of business that reallyenhanced my academic experience,”says Rany Ng, MBA 04. “Their connec-tions with the outside world offered usthe opportunity to extend our network ofknowledge beyond just pure academia.”

Haas professors regularly integratetheir research findings into new courseofferings and reassess the MBA cur-riculum to ensure its relevance in pre-senting current management issues. Intheir courses, Berkeley MBA students

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Dave Egan, MBA 04Previous degree: BS, Economics Duke University

Current position:Associate, Equity ResearchLehman BrothersNew York, NY

“I chose to attend Haas because it offered me the right courses and contacts to bridge my pastexperience with my desired futureprofession.

”At Haas, your classmates are aninvaluable resource. Whatever youmight want to do, someone atschool has experience in it. For myjob search, I met with all the stu-dents who had previously worked ininvestment management, and I gotadvice about everything from whatto include on my resume to how todecide which company to work for.”

“The alumni database is fantastic. I scheduled informational interviewsand made some key contacts.”Dave Egan, MBA 04

Average Monthly Salary: $5,384 (based on a 10-week internship)

Technology 28%

FinancialServices20%Healthcare/

Biotech 15%

ConsumerProducts/Retail 13%

Consulting 10%

OtherIndustry11%

Marketing40%

Finance27%

GeneralManagement19%

Consulting 12%

Entrepreneurship 2%

Berkeley MBAClass 0f 2005SummerInternship Report

By Industry:

By Function:

Real Estate 3%

*As of June 30, 2004

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The world’s most selectivefirms regularly courtBerkeley MBA students.Prestigious investment banks, con-sulting firms, and technology compa-nies of all sizes are among those firmsthat hire Haas students and graduatesas interns and full-time employees.Employers seek out Berkeley MBA stu-dents because they demonstrate a mas-tery of powerful quantitative andmanagement tools, and a solid under-standing of best practices for thechanging technological, global, andhuman dimensions of business.

The Haas School provides you withaccess to employers through multiplechannels. On-campus interviews andcorporate presentations are popularforums for presenting oneself to aprospective employer. Each year, theCareer Center hosts over 100 companiesfor on-campus interviews. Additionally,you are given the opportunity to minglewith hiring managers and recruiters inmore informal ways, including industryfirm nights, career panels, corporatevisits, and job fairs.

If your career goal is to work for a firmor industry that doesn’t recruit on

Career Launch

Opening Doors to New Career Opportunities

campus, the Career Center staff —lauded by Business Week for introducingstudents to nontraditional recruiters —will help you devise and execute astrategy for your job search.

Finally, Berkeley’s proximity to SanFrancisco and the Silicon Valley, alongwith a vast alumni network, facilitatestremendous access to potential employ-ment opportunities.

The Chetkovich Career CenterThe goal of the Chetkovich CareerCenter is to provide you with resourcesand opportunities in order to success-fully match your skills and interests withan employer. The Center’s experiencedstaff provides you with a wide range ofpersonalized services, including helpwith individual career planning, clari-fying career directions, resume writing,and interview preparation.

The Center plans workshops, panels, net-working events and receptions specific toall phases of the career search. It alsoorganizes on- and off-campus recruitingactivities and job fairs. The staff providesyou with valuable resources to conductsuccessful career searches while in schooland throughout your lifetime.

Top 10 Employers(alphabetical order)Boston Consulting GroupChevronTexaco CorporationCitigroupeBay/PayPalGap Inc.GenentechJohnson & JohnsonLehman BrothersMcKinsey & CompanyMicrosoft Corporation

*As of June 30, 2004

Technology23%

FinancialServices22%

Consulting17%

ConsumerProducts/Retail14%

Healthcare/Biotech 9%

Real Estate 7%

Other8%

Finance 32%

Marketing 28%

Consulting19%

Gen Mgmt20%

Entrepreneurship 1%

Berkeley MBAClass 0f 2004Full-timeEmploymentReportAverage Starting Salary: $88,911Average Signing Bonus: $13,220

By Industry:

By Function:



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DynarandE.piphanyeBay/PayPal Inc.Ernst & YoungExplorador CapitalManagementFannie MaeFidelity InvestmentsFireman’s Fund/Alliance Franklin TempletonInvestmentsFriendsterFrito-Lay, Inc.Gap Inc.Genentech, Inc.General ElectricGeneral NanotechnologyGeorgetown UniversityHospitalGhirardelli Chocolate CompanyGiggleGMS Realty, LLCGoldman Sachs & Co.GoodmailGrand-Jean CapitalManagementGuidant CorporationHarris Williams & CompanyHewlett-Packard CompanyHinesHolliday DevelopmentHoulihan Lokey Howard andZukin (HLHZ)IBMInfineon RacewayIntel CorporationInveraray PartnersIPWirelessJohnson & JohnsonKaiser PermanenteKatzenbach Partners, LLCKirshenbaum BondKPMGLazard Freres & Co. LLCLehman BrothersLevel Global InvestorsListen ResearchL’Oreal USAMarcus & Millichap Real Estate InvestmentBrokerage Co.Masterfoods USAMattelMcKessonMcKinsey & CompanyMD Anderson Cancer CenterMendocino SoftwareMerrill LynchMessenger InvestmentCompanyMetLifeMicrosoft Corporation

Model NNearon EnterprisesNetillion / MDV VenturesNewbury VenturesNorthern CaliforniaCommunity Loan FundNorthwestern MemorialHospitalNTL Inc.OfotoOracle CorporationORIX Real Estate EquitiesPacific Pay InvestmentsPacific Vascular ResearchFoundationParnassus InvestmentsPeopleSoftPerseus GroupPfizer Inc.Philips Semiconductor Asia PacificPower IntegrationsPrimarius Capital, LLCPrudential Mortgage Capital CompanyRealNetworks, Inc.REDFRobert W. BairdRoche DiagnosticsRSA SecuritySamsung GroupSan Francisco General HospitalSan Francisco Public Utility CommissionSandler O’Neill & Partners, L.P.SAP Labs Inc.SBC CommunicationsSiemensSKM Growth InvestorsSquaw Pass, LLCSteadfast CompaniesStone & Youngberg LLCSun MicrosystemsSunPower CorporationTelephia, Inc.ThinkEquity PartnersThree Cities ResearchTiber GroupToshiba CorporationTowers PerrinTransFair USATravelocityTrek BicyclesUnibancoUnileverURS CorporationVega Capital GroupVertical NetworksVinfolioWal Mart de MexicoWal-Mart Stores

The Career Center also offers counselingservices at all stages of the career plan-ning process. The career advising staffconsists of professional counselors andsecond-year career coaches who togetheroffer a broad range of training and busi-ness management experience.

Three senior-level account managers, eachwith different areas of industry expertise,manage thousands of on-campus inter-views, hundreds of relationships with com-panies, and numerous career fairs andnetworking receptions. They also monitora web-based job posting service that pro-vides you with hundreds of targeted jobpostings each year.

The Center organizes special visits byBerkeley MBA students to finance andhigh technology firms. You can visit WallStreet finance firms in New York, ortravel on a “Tech Trek” to nearby SiliconValley to learn about employment oppor-tunities at firms such as Google, Yahoo,BEA, and Electronic Arts. During a visitto Intuit to learn more about productsand career opportunities, TaylorSchreiner, MBA 04, heard about aninternship that he subsequently appliedfor and won. “As a result of the TechTrek, I was able to bypass the entireIntuit recruiting process and get a greatsummer job,” he says.

A number of student clubs have anindustry focus, allowing you to increaseyour knowledge of an industry, andestablish contacts with current students,alumni, and leaders in the industry. Inaddition, student-initiated courses arealso offered each fall in selected industryareas, including consulting, financial serv-ices, marketing, and technology. Thesecourses, taught mostly by guest lecturersfrom the industry, expose you to thelatest topics and trends in the field.

A partial list of companies that hiredBerkeley MBAs for full-time positions orinternships in 2003-04.

A.T. Kearney, Inc.Acumen MedicalAdelphia CommunicationsAdobe SystemsAffymax Research InstituteAffymetrixAgilent Technologies Inc.Alpine InvestorsAmerican CommunitiesAmgenAnalog Micro DisplaysAppleApplera/Applied BiosystemsApplied MaterialsArchstone ConsultingAshokaAtlas MobileAvayaAviancaBabcock & Brown Merchant BankingBain & CompanyBanc of America SecuritiesBarclays Global InvestorsBAYCATBEA Systems, Inc.Beakley & AssociatesBear, Stearns & Co. Inc.Beringer Blass Wine EstatesBerkeley RadicalBizWomen Foundation, Inc.Blue Shield of CaliforniaBooz Allen HamiltonBoston Consulting GroupBoston Scientific CorporationBrand New BrandsBrandes Investment PartnersBrasil TelecomBT CommercialsBurrill & CompanyCalPERS – California Public Employees Retirement SystemCanterburyCapitalSource, Inc.Capstone AdvisorsChevronTexaco CorporationChironCIBC World MarketsCisco SystemsCitigroupClif Bar The Clorox CompanyCoca Cola CompanyCorporate Executive BoardCredit Suisse First BostonDel Monte FoodsDeloitteDeutsche BankDeutsche Post World NetDisney Internet GroupDoubleclick

Recent Recruiters of Berkeley MBAs

While you are in the BerkeleyMBA program, you will learnhow to manage a successfulcareer and prepare yourself tosecure the job you want aftergraduation. You may have well-defined career goals when you arrive atHaas, or you may want to test the watersusing elective courses, club activities,and summer internships. One of themany roles of the Career Center is toassist you in thinking about your careerobjective, offering a structured approachto tackling today’s market.

As a first-year Berkeley MBA student, youwill begin your preparations for the jobsearch process during an intensive, two-day Career Management Conference inthe fall. The purpose of the conferenceis to educate you on how to pursue a jobsuccessfully and how to set and managecareer objectives now and in the future.

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Career Launch

Supporting Your Success:Career Planning and Pursuit

A Fruitful Relationship“Deloitte has had a very long and suc-cessful relationship with Berkeley, andespecially with Haas. We are proud ofthe Berkeley alumni here at Deloittewho continue to help us attract greatpeople from a university full of talentedstudents. I know that we will continueto have a long and very fruitful rela-tionship with Berkeley.”

Sharon Allen, Chairman of theBoard, Deloitte & Touche USA LLP

Pictured, left to right:

Rob Jacoby, MBA 04Previous degree:AB, Russian and Soviet Studies Harvard College

Current position: Senior Consultant Deloitte ConsultingSan Francisco, CA

Leah Sutton, MBA 05Previous degree:BA, AnthropologyUniversity of Wisconsin - Madison

Summer internship:Summer AssociateDeloitte ConsultingSan Francisco, CA

Sharon L. AllenCurrent position:Chairman of the BoardDeloitte & Touche USA LLP

Sameer Rewal, MBA 05Previous degree:MSc (Masters in Life Sciences)JawaharLal Nehru University, Delhi, India

Summer internship:Summer AssociateDeloitte ConsultingSan Francisco, CA

Hua Peng, MBA 05Previous degree:BBA, AccountingTexas A&M University, College Station

Summer internship: Summer AssociateDeloitte ConsultingSan Francisco, CA

Brian Leslie, MBA 04Previous degree:BA, EconomicsPomona College

Current position: Senior ConsultantDeloitte ConsultingSeattle, WA

“The conference is proof of how seri-ously we take the subject of careers forour students,” says Abby Scott, CareerCenter director. “The regular first yearMBA curriculum stops completely fortwo full days so that students can focuson mastering the career search process.”

The conference consists of workshopsand skills-building seminars. You choosefrom a variety of industry-specific inter-view workshops, small group interviewpractice sessions, and alumni panels.One of the highlights is a requiredsmall group interview session in whichfirst-year MBA students get to practiceinterviewing with second-year studentswho have mastered the grueling inter-view process. In addition, Haas Schoolalumni representing all of the majorindustry sectors participate by offeringadvice about career paths.


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Haas Alumni Network Chapters

Haas Alumni Network Chapters (H) and Regional Representatives (l)Over 35,000 alumni worldwide, and growing.

The Haas School Alumni Network is represented in 34 international and 24 US locations.

The Haas School ofBusiness is namedto honor Walter A. Haas Sr., a 1910graduate of the school and president of SanFrancisco-basedLevi Strauss & Co. from 1928

to 1955. The gift naming the building wasdonated by his wife, Elise Stern Haas (a great-niece of founder Levi Strauss), and three of hischildren. The Haas family still maintains control of the firm today.

Haas School Alumni: People in Your HaasNetworkScott Adams, MBA 86Creator of Dilbert

Bengt Baron, BS 85, MBA 88President, The Absolut Company

Richard Blum, BS 58, MBA 59President and Chairman, Blum CapitalPartners; Founder, Himalaya Foundation

William F. Cronk III, BS 65Former President, Dreyer’s Grand Ice Cream

Barbara Desoer, MBA 77President, Consumer Products, Bank ofAmerica

Stephanie DiMarco, BS 79Founder and Chairman, Advent Software

Donald Fisher, BS 50Founder and Chairman, The Gap

Michael Gallagher, BS 67, MBA 68CEO, Playtex Products

John Garamendi, BS 66Insurance Commissioner, State of California

Barry Gilbert, MBA 77CEO, Smith & Hawken

N. W. Jasper, MBA 71President and CEO, Dolby Laboratories

Linda Lang, BS 80President and COO, Jack in the Box, Inc.

Allen J. Lauer, MBA 65Chairman, Varian Inc.

Robert A. Lutz, BS 61, MBA 62Vice Chairman, Product Design, andChairman, North America, General Motors

Paul Merage, BS 66, MBA 68Co-founder, Chef America

Norman Mineta, BS 53US Secretary of Transportation

Jorge Montoya, MBA 71President, Procter & Gamble, Latin America

Shantanu Narayen, MBA 93Executive Vice President, Adobe Systems Inc.

Paul Otellini, MBA 74President & COO, Intel Corporation

Rodrigo Rato, MBA 74Managing Director, International Monetary Fund

Arun Sarin, MBA 78, MS 78CEO, Vodafone Group Plc

Thomas Schneider, MBA 62Chairman, Ansett Worldwide

Roger Siboni, BS 76President and CEO, E.piphany.com

Pete Stark, MBA 60US Representative (CA)

Hirotaka Takeuchi, MBA 71, Ph.D. 77Dean, Graduate School of International

Corporate Strategy, HitotsubashiUniversity, Tokyo

Donald Wurster, MBA 80President, National Indemnity Co.

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From your first day as aBerkeley MBA student,you become a lifetimemember of one of thebest professional net-works on the planet. Morethan 35,000 business school grad-uates are connected by a robustalumni network – includingcareer resources, online commu-nities, and local alumni chaptersin major cities around the globe.

“The benefits of a Haas degreestart on your first day of schooland continue long after gradua-tion,” says Tenny Frost, the HaasSchool’s executive director ofAlumni Relations. “Being associ-ated with Haas provides you withan invaluable network—it’s a won-derful resource for career advice,

social interaction, and rewarding rela-tionships for a lifetime!”

Key alumni services include:

• Haas and campus-wide online community

• Professional career coaching

• Career fairs/workshops

• Social and educational events

• Career networking database

• Job listings database

• Regional chapter news and activities

• Annual Homecoming and Class Reunion events

The Haas online community, Haas@cal,is the focal point for alumni connec-tions and services. The online commu-nity offers current Haas students andalumni an up-to-date, online version ofthe alumni directory, online job post-ings, lifelong e-mail forwarding options,

and various career resources. Memberscan search the database by industry orlocation to find valuable contacts.

A Worldwide Network An expanding network of 19 regionalchapters and additional regional repre-sentatives for Haas alumni offers avariety of social and professional devel-opment opportunities for alumni livingacross the globe or traveling throughthese areas. Chapter events provide theopportunity to network and socializewith other alumni, reconnect with Haasprofessors at speaking events, and ben-efit the community via chapter-drivenvolunteer efforts.

In the global economy, many Haasalumni live and work all over the world.Whether they are situated in Shanghai,Brazil, London or New York, alumnigather together often to strengthentheir personal and professional con-tacts. Gwendaline Mazzara, MBA 01,currently leads a thriving chapter ofHaas alumni in New York City. “Haasalumni in the New York area are a greatresource for one another,” she says.“Our aim is to expand industry ties, andoffer Haas alumni high-quality profes-sional and social activities that result inmeaningful connections with oneanother.” Gonzalo Miranda, MBA 99, isleading the effort to build a strong Haasalumni chapter in Chile. “When I seemy fellow alumni from Haas leading dif-ferent industries and companies here, I can see the impact we are having inChile. We’re building a strong commu-nity here.” Naard Broeckaert, MBA 01,Great Britain’s Haas Alumni Chapterpresident, proclaims: “Lifelong Haasfriendships have no borders!”

The Berkeley MBA Network

Building Lifelong Friendships and Professional Connections

Arun Sarin MBA 78, MS 78CEOVodafone Group PlcLondon, United Kingdom

“To be successful, you have to have the ability to lead people. You also need to be able to have avision and be able to implement it.Lastly, you have to have personalintegrity, because people like to follow good people.”

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mum acceptable score for the computer-basedversion of the exam is 230, and the minimumacceptable score for the paper-based exam is570. The average TOEFL score of admitted appli-cants for fall 2004 entry was 279. For fall 2005admission, we only accept official scores fromexams taken during or after June 2003. To haveyour exam results sent to Berkeley’s Full-timeMBA Program, list institution code 4833 anddepartment code 02.

Letters of RecommendationWe require two letters of recommendation andprefer that at least one come from a currentemployer. Select individuals with whom youhave had considerable professional interaction,such as your supervisor or a major client. Thetitle or status of those you select is not impor-tant. What does matter is how closely your letterwriters have worked with you and whether they


mately five years. In reviewing applications, weare particularly interested in the progressionand milestones of your career, as well as yoursupervisor’s assessment of your value as anemployee and potential as a leader.

Academic AptitudeYour past academic performance provides uswith an indication as to whether you will beable to handle the academic rigor of our pro-gram. With this in mind, we review all academicrecords closely. Candidates may apply to theprogram if they hold the equivalent of a four-year US bachelor’s degree and have notobtained an MBA or comparable degree fromanother institution. In reviewing your tran-scripts, we take into account your choice ofcoursework, the rigor of your undergraduatemajor, the competitiveness of your academicinstitutions, and your grade point average(GPA). Although we do not have a minimumrequirement, a GPA of B (3.0) or better is gener-ally the standard for serious consideration. Forthe fall 2004 entering class, the average under-graduate GPA was 3.48. In addition, in order tohelp us evaluate your mathematics proficiency,we specifically look for and strongly recom-mend a university-level statistics or calculuscourse with a grade of B or better.

GMAT ExamAll candidates are required to take the GMATexam prior to the deadline for which they areapplying. While there is no minimum accept-able score, the average GMAT for the fall 2004entering class was 702, and 80% of the classscored between 650-750. We are especiallyinterested in your performance on the quantita-tive section as an indication of your mathemat-ics proficiency. For fall 2005 admission, weaccept official scores from exams taken as earlyas October 1999. To have your exam resultssent to Berkeley’s Full-time MBA Program, listinstitution code 4833.

TOEFL ExamApplicants who received their degrees in coun-tries other than the US, UK, Australia, orEnglish-speaking Canada are required to takethe TOEFL exam. This includes applicants withdegrees from Bangladesh, Burma, Nepal, India,Pakistan, Latin America, the Middle East, NorthAfrica, the People’s Republic of China, Taiwan,Japan, Korea, Southeast Asia, and mostEuropean countries. Only applicants who havecompleted a full year of US university-levelcoursework with a grade of B or better areexempt from this requirement.

The TOEFL exam must be taken prior to thedeadline for which you are applying. The mini-

We encourage you to explore the Berkeley MBAprogram further, and we invite you to apply foradmission. More detailed information and theapplication can be found online athttp://www.haas.berkeley.edu.

Every fall, the Full-time MBA Program enrollsapproximately 240 bright, diverse, and cre-ative future business leaders. We admit candi-dates with substantial professional experi-ence and considerable leadership potentialwho come from a wide variety of industriesand backgrounds. In addition, we seek candi-dates who will add to the richness of theclassroom experience and participate activelyin the Haas community.

Application GuidelinesCandidates should apply online through theBerkeley MBA/Haas School of Business website at http://www.haas.berkeley.edu. Pleaseread the application instructions carefully.

We begin reviewing applications in Novemberand evaluate them in four decision periods orrounds. In order for an application to be consid-ered for a particular round, it must be submittedonline prior to midnight Pacific Standard Timethe evening of the deadline. In addition, all sup-plemental materials must be postmarked on orbefore the deadline date.

Admission CriteriaProfessional ExperienceThe quality of an MBA program is immeasurablyenhanced by the real-world business experiencethat students bring to the classroom. For this rea-son, virtually all of our students have two ormore years of full-time professional work experi-ence following the completion of their under-graduate degree. Recruiters tell us they prefercandidates with at least three years of experi-ence, and the average amount of professionalexperience of admitted candidates is approxi-

39

Application Guidelines

Apply to the Berkeley MBA Program:www.haas.berkeley.edu

Paul Otellini,MBA 74President & COOIntel CorporationSanta Clara, CA

Paul Otellini wasnamed presidentand chief operatingofficer of Intel Corp.

in 2002 -- a convincing indicator of personalachievement and professional distinction.

His promotion came after a remarkablysuccessful 28 years spent entirely at Intel.“I stayed (at Intel) because I never ceasedto learn or to have a new opportunity togrow,” he says. “We went from startup tothe largest semiconductor manufacturerin the world while I was working here. It’spretty hard to beat that in any other place.”

When asked to reflect on the attributesof a successful corporate leader, heunderscores a few: ”I think one mustpossess relevant competence in one’sindustry and firm. And the ability to man-age well is a prerequisite for leadership.”He adds that “at least in a high-tech com-pany, one needs to be close to one’sproducts and customers.”

“Most of all, one must listen to customers,to employees, to markets,” he continues.“The biggest sin is to stay heads downwhen the world is changing.”

Alumni Focus

Application Deadlines and Decision Periods:

Round 1 Oct 29, 2004 Jan 31, 2005

Round 2 Dec 10, 2004 March 18, 2005

Round 3 Jan 21, 2005 May 2, 2005

Round 4 March 4, 2005 May 31, 2005

Application submitted/postmarked by:

Decision posted/emailed by:

The Center of Berkeley MBA CultureBerkeley MBA culture is enhanced by the Haas School’s complex of three interconnected buildingsarranged around an outdoor court-yard. Designed by Charles Moore, the buildings create community byfostering business and educationalinteraction among students, faculty,staff, and visitors. Social areas includethe MBA Lounge, Bank of AmericaForum, and the café.

The Haas complex features an ultra-modern computer lab, a comprehen-sive career development center, andthe Long Business and EconomicsLibrary. An executive learning class-room is outfitted with four video cam-eras for live webcasts or video ondemand. In addition, distance learningclasses are transmitted via IP andISDN video conference technology.Classrooms, lecture halls, and seminarrooms throughout the school areequipped to receive video, audio, andelectronic data, increasing students’global reach. Wireless access to theHaas server and the Internet is alsoavailable throughout the Haas complex.

Bakar Computer Center• Total number of computers: 180 PCs

• Multimedia stations: 8 PCs

• Scanners: 6

• Basic services: e-mail, printing and faxing, web services, tutorials, multi-media lab, equipment check-out

• Special services: video conferencing,research support, A/V media services,Interactive Learning Center, Financial Engineering Lab, wireless network

Long Business & Economics Library• Bound volumes: 130,000

• Subscriptions: 1,500

• Microforms: 1,200,000

• Square feet: 50,000

• Network ports: over 300

• Web-based business information services, available on or off-campus,such as Factiva.com (formerly Dow Jones Interactive), Global Access, and Lexis-Nexis Academic Universe

• Networked CD-ROM databases, including American Business Disc, Census CD, and Compact Disclosure/SEC

• Cooperative lending agreements with eight UC campuses and Stanford University

38


effective house-hunting plan if looking for off-campus rentals. Counselors can provideinformation on setting up utilities, commuting,school and child care resources, rental safetyissues, etc. More information, including how to obtain the rental listing services, may be found on the Cal Rentals web site athttp://www.calrentals.housing.berkeley.edu/.Graduate students are welcome to e-mailtheir housing questions to [email protected], call (510) 642-3642, or come by theResidential and Student Services Building(RSSB) at 2610 Channing Way, Berkeley, CA94720-2272.

Rents in Berkeley range from approximately$750 to $1,000 for a studio apartment, $850 to $1,400 for a one-bedroom apartment, and$1,200 and up for a two-bedroom apartment.A room in a shared apartment or house is usu-ally the least expensive type of accommoda-tion, averaging $500 to $800 per month.

University Affiliated Housing International House is a residence andprogram center that houses approximately600 students, most of whom are at the grad-uate level. About half of the residents are UScitizens; the other half are students fromapproximately 60 foreign countries. I-House isless than a five minute walk from Haas, whichmakes it an attractive housing option. For addi-tional information and applications, please visitthe web site at: http://ihouse.berkeley.edu.

University Students’ CooperativeAssociation (Co-ops) is a nonprofit coopera-tive system that is owned and operated by itsstudent members. It houses over 1,200 singlestudents in 20 rooming houses and apartmentbuildings close to campus. One house, theConvent, is all singles and is available for gradand re-entry students only. More informationon this housing option is available on the website at http://www.usca.org.

Casa Joaquin Murrieta and the FrenteGraduate Center house 45 low-income, re-entry, first generation Xicana/o students,although all students are welcome.

Child Care The university offers a nationally accreditedchild care program on a space-available basisto children ages 3 months to 7 years old. Atleast one parent must be a registered UCBerkeley student. As space becomes available,enrollment is extended to families based ongross income.

MBA/MA Program in Internationaland Area StudiesStudents may apply during their first year in theMBA program for a concurrent degree programin International and Area Studies. Applicationdeadlines are in late March; interested studentsshould pick up an application packet in February.Requirements include proficiency in a modernforeign language.

Housing and Child CareBerkeley graduate students live in universityhousing, university-affiliated housing, and regu-lar residential/community housing.

University HousingUniversity sponsored housing offers family student housing, university residence halls, andtwo apartment complexes which are reservedexclusively for graduate students. Please see the web site for more detailed information andapplications at http://www.housing.berkeley.edu.

Manville Apartments These 132 small unfurnished studio apartmentsfor single law and graduate students offer agreat community and conveniences. The waitinglist is first come, first served so apply now!

College Durant Apartments 120 graduate students live in this new, conve-niently located complex with furnished, sharedapartments ranging in size from 2 to 6 bed-rooms. All bedrooms are single occupancy withhigh speed internet lines included. Apartmentshave shared bath(s), living room, and kitchen.Common areas include study rooms, outdoorcentral courtyard, and laundry facility.

Family Student Housing Over 800 family students live in UniversityVillage (Albany) and Smyth Fernwald apartmentcomplexes for students with families, spouses orpartners. Both are active, supportive communi-ties for students juggling family and educationalresponsibilities. Rental rates for Family StudentHousing are very reasonable and include all utili-ties except telephone service and onsite parking.There is a chronological waiting list — apply now!

University Residence Halls Most graduate students live in apartments in thecommunity, but if you are looking for a morestructured living environment, you might consid-er the university residence halls. Room andboard rates for the academic year start at$9145. Go to http://www.housing.berkeley.eduand select “Living At Cal” to apply online.

Cal RentalsThe University’s Cal Rentals service offerscounseling on all housing options, both on-campus as well as off-, and also provides a rental listing service for a small fee.Counseling sessions can help students weightheir housing options and customize an

Robert Lutz, BS 61 (Production Science), MBA 62Chairman, North America, and Vice Chairman, Product DevelopmentGeneral Motors, Detroit, MI

Bob Lutz is a classic car guy – he has built his career taking risksand making hot automotive design a priority. Now at GM, hehopes to aggressively push the type of cars GM creates andchange how decisions are made within the company.

Lutz first came to Haas after receiving his bachelor’s degree anddistinguishing himself as a fighter pilot and officer with theMarine Corps. His memories of the Berkeley MBA program

include “Hard work, great professors, and having a quantitative orientation.”

After Haas, he went to Europe to work for General Motors, BMW, and Ford, eventuallyreturning to the U.S. Lutz is best known for his work at Chrysler, which he helped revitalizewith hot-selling cars like the PT Cruiser and Dodge Viper. His 12 years at the company arechronicled in his 1998 book, Guts: The Seven Laws of Business that Made Chrysler theWorld’s Hottest Car Company.

Alumni Focus

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2004-2005 MBA FairsBerkeley MBA admission representa-tives will be participating in variousevents around the world, including the MBA Fairs listed below. For infor-mation about these events, visithttp://ssl.haas.berkeley.edu/admissions/events.

US and CanadaBoston Sept. 9Los Angeles Sept. 12San Francisco Sept. 14Miami Sept. 17New York City Sept. 19Boston Sept. 21Chicago Sept. 23Toronto Sept. 26Atlanta Sept. 28Washington, DC Sept. 30San Francisco Nov. 9

AsiaTokyo Sept. 16Seoul Sept. 18Beijing Sept. 20Shanghai Sept. 23Taipei Sept. 25Bangkok Sept. 27Singapore Sept. 29

EuropeMadrid Oct. 5Brussels Oct. 7Paris Oct. 9Milan Oct. 12Munich Oct. 14Frankfurt Oct. 16London Oct. 18Zurich Oct. 20Athens Oct. 22Istanbul Oct. 24Budapest Oct. 26Warsaw Oct. 28

Latin AmericaMonterrey Aug. 28Mexico City Oct. 14Lima Oct. 18Santiago Oct. 20Buenos Aires Oct. 21Sao Paulo Oct. 25Rio de Janeiro Oct. 27


can attest to your value as an employee, yourprofessional accomplishments, and your person-al qualities and interpersonal skills in an organi-zational context. For this reason, we strongly dis-courage academic references. Letters of recom-mendation from co-workers, someone you havesupervised, relatives, or personal and familyfriends are inappropriate and can be detrimentalto the review of your application. Please do notsubmit more than two letters, and if you choosenot to obtain a letter from your current supervi-sor, be certain to explain why.

InterviewsThe Admissions Committee conducts interviewsof applicants by invitation only, and we ask thatyou please refrain from contacting us to requestan interview. Receiving an invitation to interviewshould be taken as a sign of interest on the partof the Admissions Committee, and few appli-cants will be admitted without an interview.Interviews are offered both on-campus and incities around the world.

Application ReactivationIf you submitted an application to the MBA pro-gram within the past two years, you are consid-ered a reapplicant. You are only required to com-plete and submit the personal data forms, edu-cation section, employment section, applicantacknowledgement, a current resume, applica-tion fee, and test scores that meet current testdate requirements. Assuming that your priorapplication was complete at the time of submis-sion, you will need to answer the short-answerquestions that are new to the fall 2005 applica-tion. We strongly recommend that you submit astatement outlining how you have improvedyour candidacy since the initial application.

Preparing for the Berkeley MBAProficiency in Computer Spreadsheetsand MathematicsThe curriculum at Haas includes courses thathave a qualitative focus and others that are moreanalytical and quantitative. All applicants shouldhave completed, at a minimum, a college-levelmathematics or statistics course. Haas facultywho teach quantitative courses will assume youhave mastered the basic material.

For those admitted students who feel the needfor a mathematics refresher, we strongly recom-mend attending the Summer QuantitativeMethods Workshop that is held each summerduring the two weeks prior to Orientation Week.

Admission to Concurrent Degree ProgramsCandidates for joint degree programs must fol-low the specific application guidelines for eachprogram. See the respective web sites for fur-ther details.

JD/MBA ProgramHaas shares the JD/MBA program with both UCBerkeley’s Boalt Hall School of Law and UCHastings College of the Law. Candidates for theJD/MBA program complete separate applica-tions and receive separate decisions from eachschool. If you are already enrolled in your firstyear of law school at Boalt or Hastings, you mayapply to begin the JD/MBA program in your second year. Applications for the concurrent program are rarely successful if you have completed more than one year of law schoolbecause of the difficulties of fulfilling concurrentdegree requirements in only two years. Onceadmitted to the Haas School, you should specifywhether you intend to enroll in the businessschool for the fall term or defer your businesscoursework for one year. If you decide to deferyour business coursework, your admission forthe subsequent fall is guaranteed; however, youwill need to claim your place in the next year’sMBA class by filling out the appropriate formsduring your first year of law school.

MBA/MPH Program in Health ManagementTo apply for the MBA/MPH program, prospec-tive students must complete the MBA applica-tion for the Haas School of Business and indicateinterest in the joint degree program. The Schoolof Public Health does not require a separateapplication. MBA/MPH applications must besubmitted by the final MBA deadline, and admis-sion decisions follow the MBA schedule. In addi-tion to strong academic achievement in previousscholastic work and a strong score on the GMAT,applicants will be evaluated on their professionalexperience and personal attributes. Applicantswill receive one joint decision. In other words,applicants will either be admitted to both pro-grams or denied from both programs. It is notpossible to be admitted to only one program.


Apply to the Berkeley MBA Program

Additionally, we recommend submitting one ortwo new letters of recommendation. If youhave taken additional coursework, please sub-mit one copy of the official transcript, and haveany updated test scores sent directly to ouroffice. For more information, please read theapplication reactivation section of the appli-cation instructions.

Current or Former BerkeleyGraduate StudentsIf you have ever registered as a graduate stu-dent at UC Berkeley, you must complete aPetition for Change of College, School, or Major.If there has been no break in your registration(excluding summers), no fee is required. FormerUC Berkeley graduate students must also sub-mit an Application for Readmission, along witha $60 fee in lieu of the application fee. Bothforms are available at the UC Office of GraduateAdmission at 302 Sproul Hall or online athttp://registrar.berkeley.edu/Generallnfo/elecforms.html.

Special CircumstancesTransfer Credits/Course WaiversWe do not accept transfer credits into the MBAprogram. You may waive out of core courses atthe discretion of the faculty, but you mustreplace the waived course with another class.

Deferred AdmissionRequests for deferred admission will only beconsidered under exceptional circumstances.

AppealsAll admission decisions are final, and there is noappeal process.

Monica Stevens, MBA 96Vice President and Recruiting DirectorWells Fargo, San Francisco, CA

Monica Stevens first came to Berkeley because of its top-ranked realestate program. “I wanted to transition from the entitlement side ofreal estate to the finance side,” says Stevens. “I could not have got-ten my first job at Wells Fargo doing high-yield real estate financewithout the skills I learned at Haas. Every day, I called upon theknowledge I acquired in classes like financial accounting, finance,real estate finance, and financial institutions and markets. I learnedhow to analyze the financial statements of companies in many

industries, how to value a real estate property, and how to analyze a proposal or a project usingmore than just my common sense.”

Stevens, a native Californian, attended the United States Naval Academy in Annapolis, Maryland,and served as an officer in the US Navy. Afterwards, Stevens worked in San Francisco as a proj-ect manager for a political consulting and lobbying firm, focusing on real estate issues.

After receiving her MBA, Stevens joined Wells Fargo and completed the Credit ManagementTraining Program. She spent the next several years as a commercial real estate lending officer inthe Capital Markets Group in San Francisco. Stevens is currently the Director of MBA Recruitingfor the Wholesale Bank, where she recruits full-time MBAs and summer interns, managing rela-tions with nine graduate business schools (including Haas) and four national diversity organiza-tions to increase Wells Fargo’s visibility and yield. Says Stevens: “I think my greatest success isbeing able to come back to Haas and recruit more MBAs!”

Alumni Focus

40


uals who have achieved tremendous success inspite of significant economic, educational,health-related, or other obstacles. Like the meritscholarships, these are awarded at the time ofadmission and cover up to full tuition and feesfor both years of full-time study. Please note,however, that applicants for Haas AchievementAwards must answer an optional essay questionon the application for admission.

InstructorshipsMany graduate student instructorships areavailable to second-year students in severalfields, especially accounting, economics, andcommunications. You should apply for thesein the spring of your first year. If you have sig-nificant training in a specialized area, you mayalso find employment as a reader or tutor.Refer to http://groups.haas.berkeley.edu/gsi/for more information.

Loan Repayment Assistance ProgramThe Haas Loan Repayment Assistance Program(LRAP) is designed to provide modest financialsupport to recent graduates of the Full-timeMBA Program who are employed in the publicor nonprofit sectors, where salaries are typicallylower than in the private sector. The programassists qualified Haas graduates who might oth-erwise feel constrained in their choice ofemployment by the need to repay substantialdebt accumulated during their MBA studies.The Haas LRAP will issue grants to qualified par-ticipants, reimbursing them for all or a portion oftheir educational loan payments. To be eligiblefor the Haas LRAP, an applicant must workmore than half-time for a nonprofit organizationor an agency of government (local, state, ornational). In special situations, the program willalso assist graduates who are employed by aforeign government, a foreign nonprofit organi-zation, or an international nonprofit organization.Further details and application forms are available at http://www.haas.berkeley.edu/MBA/finaid/LRAP.html.

after January 1, and the data will be sent elec-tronically to Berkeley’s Financial Aid Office.Apply for financial aid before you are admittedto Haas.

The FAFSA should be filed online athttp://www.fafsa.ed.gov. The UC Berkeleyfederal school code for the FAFSA is 001312.No additional application forms are required,although some students may be required toprovide documentation of income, such astax returns.

Student LoansMost MBA students finance their educationthrough the Federal Direct Loan Program; upto $18,500 may be borrowed annually. Thosestudents demonstrating financial need,assessed through the FAFSA process, mayborrow $8,500 in a Subsidized Direct Loan(no interest charged while the borrower is inschool) and $10,000 in an UnsubsidizedDirect Loan (interest is charged while the borrower is in school). Those who do notdemonstrate financial need can borrow thefull $18,500 in an unsubsidized loan. TheDirect Loan rate is variable and capped at8.25%. It is recalculated every July 1 and isbased on the 91- day US Treasury bill. For the 2004-2005 academic year, the interest is 2.77% while in school and 3.37% while inrepayment. A 1.5% loan origination fee isdeducted prior to disbursement. Eligibility is determined from the calculated studentcontribution and cost of education, not credit history.

Students wanting to borrow more than$18,500 can utilize the private loan program.The interest on private loans varies from 3.5%to 7.00% (spring 2004 rates) and a credit checkor credit scoring is performed for all applicants.View private loan options on the following web site: http://www.haas.berkeley. edu/MBA/finaid/prvtmba.html.

ScholarshipsIn 2003-2004, the Haas School awarded over$1.1 million in scholarships to domestic andinternational applicants. All applicants are rou-tinely considered for Haas Merit Scholarshipsat the time of admission review, and awardsare based on exceptional merit and careerpotential as demonstrated in the application.No separate application form or special requestis needed. Applicants awarded a Haas MeritScholarship are notified in writing with theadmission letter. Haas Merit Scholarships coverup to full tuition and registration fees for bothyears of full-time study.

The Berkeley MBA program also offers HaasAchievement Awards, which are given to individ-

43

2004–2005 Fees and Estimated Cost of EducationFinancial Aid Office Nine-Month Budget

Total Fees Estimatefor California residents $21,512(including health insurance)*

Total Fees Estimate for nonresidents $33,758(including health insurance and tuition)

Estimated Living Expenses(Estimated by the Financial Aid Office.Based on nine months.)

Housing and Utilities $8,810

Food $4,520

Books and Supplies $2,500

Personal $2,838

Transportation $1,310

Subtotal,Estimated Living Expenses $19,978

Total Estimated Expenses for California Residents $41,490

Total Estimated Expenses forNonresidents $53,736

*Please note that student healthinsurance does not include spouse ordependents. That coverage must bepurchased separately. Refer to http://www.uhs.berkeley.edu/Students/insurance/families.shtml.Note: 2005-2006 registration fees and esti-mated living expenses are expected to rise.

Erica Stone, MBA 87PresidentAmerican Himalayan FoundationSan Francisco, CA

Erica Stone was a chef at the world-renowned Chez Panisse restaurantin Berkeley and had worked in documentary film. She had a bachelor’sdegree in sociology from UC Berkeley and a third-degree black belt inTae Kwon Do. But that wasn’t enough. She wanted a professionalcareer in the nonprofit sector, and she knew that to succeed, she wouldneed the right skills.

Stone chose the Berkeley MBA because of its reputation in nonprofit management. “If youwant to affect change in the world, you need to have a degree that people respect,” saysStone, now president of the nonprofit American Himalayan Foundation (AHF).

The foundation, founded by Richard Blum (BS 58, MBA 59), provides education, healthservices, and cultural and environmental preservation in the Himalayas, one of the world’spoorest places. It employs 11 people in total, at its head office and in Katmandu.

Blum says it is Stone who has built AHF into a major player. “Erica has combined compassionwith drive, foresight, and good business skills. When she joined 10 years ago, we wereinvolved in very few projects, and now the foundation has over 10,000 donors and projectsthroughout the Himalayas, Tibet, and Nepal.”

The always-modest Stone, however, stresses that it is her Haas degree that gives her an edgein the nonprofit world. “It gives you the concept of the margin,” says Stone. “You understandmoney. You’re comfortable talking about it and raising it.”

Alumni Focus


The Berkeley MBA program has one of themost reasonable tuition and fee structures ofany top MBA program. Almost 70 percent ofHaas students receive some form of financialassistance, which can include loans, fellow-ships, scholarships, instructorships, andassistantships. Summary information onthese options is provided below and detailsare available at http://www.haas.berkeley.edu/MBA/finaid/.

Educational CostsEach year the Financial Aid Office estimatesthe average costs for a graduate student duringthe nine months of the academic year. ThisFAO Cost of Education budget is the basis fordetermining financial aid eligibility and privateloan borrowing limits.

You may use the chart on page 43, whichshows the average costs for 2004-2005, toestimate your budget for two semesters ofstudy. Because these official figures are aver-aged for all UC Berkeley graduate students,actual costs, especially housing costs, may besignificantly higher.

Computer Costs and FeesBeginning in fall 2005, MBA students will berequired to have a laptop computer. HaasComputing Services will offer fall 2005incoming students discounted package pricesfor a laptop bundle, which will be advertisedto students.

California ResidencyIn many cases, US citizens or permanent resi-dents qualify for legal residence in Californiaby their second year of graduate school,thereby significantly reducing their fees (by anestimated $12,246 in 2004-2005).International students cannot establishCalifornia residency and should expect to paynonresident tuition for each semester of grad-uate study. Further information on residencycan be found at http://registrar.berkeley.edu/Residency/legalinfo.html.

Fees and Expenses for International StudentsInternational students are eligible for HaasMerit Scholarships and Haas AchievementAwards, both of which pay up to full tuition andfees for both years of MBA study. Additionally,international students may participate in pri-vate student loan programs, which require thatyou have either a US cosigner or three years offavorable credit history in the US. Please notethat only a small number of students are cho-sen for Haas Merit Scholarships and HaasAchievement Awards, and the only other avail-able aid is in the form of student loans. Mostinternational students will be responsible forpaying the entire cost of attendance, andshould plan carefully to ensure adequatefinancial resources.

The estimated total expenses for internationalstudents for each 9-month period is $53,736.This estimate includes approximately$33,758 for fees and health insurance fortwo semesters and an academic year averageof $19,978 for basic living expenses, books,computer, and other school supplies. Thesecosts may increase significantly each year.Married students should budget an additional$7,000 for their spouse and $5,000 for eachchild. Please note that the health insurance isfor the student only; additional family cover-age may be purchased for an additional cost.Refer to the following for dependent cover-age: http://www.uhs.berkeley.edu/Students/insurance/families.shtml.

For further information on services availableto international students at UC Berkeley, referto http://ias.berkeley.edu/siss/.

The Financial Aid Application ProcessFinancial aid, mostly in the form of loans, isavailable for MBA students who are citizens orpermanent residents of the United States. Toapply for need-based and non-need-based fed-eral loans, file the Free Application for FederalStudent Aid (FAFSA) by the UC Berkeley priori-ty deadline of March 1. You may file the FAFSA

Other EducationalPrograms at the Haas SchoolUndergraduate ProgramTwo-year bachelor’s program forjuniors and seniors. Ranked amongthe top 3 US programs.

Evening & Weekend MBA ProgramThree-year, part-time program forworking professionals. Offered oncampus and in Silicon Valley.Ranked in the top 5 in the US.

Berkeley - Columbia ExecutiveMBA ProgramEarn two MBA degrees simultane-ously over 19 months from theHaas School of Business andColumbia Business School. Forexperienced executives.

Master’s Program in Financial EngineeringOne-year degree program preparesstudents for a growing niche ofquantitative finance careers.

Ph.D. ProgramFor students who desire an aca-demic career by preparing them toadvance theory and knowledge inthe disciplines underlying the prac-tice of business.

Executive EducationHelps individuals, teams and entireorganizations achieve their goalsthrough customized programs andopen enrollment courses, taught by Berkeley faculty at the workplaceor on campus.


Costs and Financial Aid

Bengt Baron, BS 85, MBA 88PresidentThe Absolut CompanyStockholm, Sweden

Bengt Baron was named president of Swedish powerhouseAbsolut Vodka in 2001. “I’d been doing quite a bit with marketingand sales for brands and consumer goods,” says Baron. “Thereare not too many international Swedish brands, and I have spenta lot of time in the US, which is Absolut’s strongest market. So itwas a combination that I couldn’t turn down.”The number 2vodka worldwide, Absolut is available in 125 countries, although

all of it is manufactured in one factory in Sweden.

After graduation from the Haas School, Baron joined McKinsey & Co., then worked for aseries of consumer product companies. “My Berkeley MBA gave me a solid foundation totake on business challenges of various sizes and shapes,” says Baron.

In 1999, he joined StepStone AS, an Internet-based job posting board. As director of theNordic Region, Baron helped the company build a pan-European presence and launch asuccessful IPO. The company is still going strong, and it was only the lure of Absolut thatconvinced Baron to leave StepStone.

During his time in the US, Baron also made his mark in the Olympic Games. He won twoOlympic medals, a gold and a bronze, swimming for the Swedish team in the 1980(Moscow) and 1984 (Los Angeles) games.

Alumni Focus

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45

Management of Technology

MBA 290A Introduction to Management of Technology

MBA 290C Strategic Computing and Communications Technology

MBA 290D Design as a Strategic Management Issue

MBA 290E Marketing for High-Tech Entrepreneurs

MBA 290G International Trade and Competition in High Technology

MBA 290I Managing Innovation and Change

MBA 290M High-Tech Product Design and Rapid Manufacturing

MBA 290N Managing the New Product Development Process

MBA 290O Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley

MBA 290P Project Management Case Studies

MBA 290Q Quality Improvement: Strategy, Processes, and Customers

MBA 290T Topics in Management of Technology

Other Courses

MBA 200C Leadership Communication

MBA 200S Data and Decisions

MBA 207 Ethics and Responsibility in Business

MBA 291A Speaking as a Leader

MBA 291T Topics in Managerial Communications

MBA 292A Management in the Public and Not-for-Profit Sectors

MBA 292M Topics in Nonprofit and Public Management

MBA 292S Introduction to Social Entrepreneurship

MBA 292T Topics in Socially Responsible Business

MBA 293 Individually Supervised Study for Graduate Students

MBA 294 Selected Topics for MBA Students

MBA 295A Entrepreneurship

MBA 295B Venture Capital and Private Equity

MBA 295D New Venture Finance

MBA 295T Special Topics in Entrepreneurship

MBA 296 Special Topics in Business Administration

MBA 298A, B International Business Development for MBAs

MBA 299 Strategy in the Global Context

MBA 299H Strategic Management and the Organization of Health Services

For complete course descriptions,please go to http://www.berkeley.edu/catalog/.

Organizational Behavior/Industrial Relations Group

MBA 205 Organizational Behavior

MBA 251 Human Resources Management

MBA 252 Negotiations & Conflict Resolution

MBA 253 Public Policy and the Management of Human Resources

MBA 254 Power and Politics in Organizations

MBA 255 Creativity in Business

MBA 257 Special Topics in Organizational Behavior and Industrial Relations

MBA 299O Organizing for Strategic Advantage

Marketing Group

MBA 206 Marketing Management

MBA 260 Consumer Behavior

MBA 261 Marketing Research: Tools and Techniques for Data Collection and Analysis

MBA 262 Brand Management and Strategy

MBA 263 Internet Strategy

MBA 264 High-Technology Marketing Management

MBA 265 Integrated Marketing Communications

MBA 266 Channels of Distribution

MBA 267 Topics in Marketing

MBA 268A Global Marketing Strategy

MBA 299M Strategic Market Planning

Business and Public Policy Group

MBA 270 Business and Public Policy

MBA 271 Managing the Political Environment of Business

MBA 277 Special Topics in Business and Public Policy

MBA 278A Comparative and International Business and Public Policy [Europe]

MBA 278B Comparative and International Business and Public Policy [Asia]

MBA 299B Global Strategy and Multinational Enterprise

Real Estate Group

MBA 280 Real Estate and Urban Land Economics

MBA 282 Seminar in Urban Economic Resource Policy

MBA 283 Real Estate Financing

MBA 284 Seminar in Real Estate Investment Analysis

MBA 286 Housing and the Urban Economy

MBA 287 Special Topics in Real Estate Economics & Finance

Corporate Leaders Come to Haas (2003-2004)Sharon Allen, Chairman, Deloitte & Touche USA.

Bill Bradley, Managing Director, Allen & Company

Alfred Chuang, Founder, President andCEO, BEA Systems

William F. Cronk, BS 65, former President,Dreyer’s Grand Ice Cream

Linda Dillman, Senior Vice President andCIO, Wal-Mart Stores

Debra Dunn, Senior Vice President ofCorporate Affairs, Hewlett-Packard Company

Gary Erickson, Owner and CEO, Clif Bar

John Gage, Chief Scientist, Sun Microsystems

Herve Gallaire, CTO, Xerox Corporation

Catherine Gray, President, The Natural Step

Akainobu Kanasugi, President, NEC Limited

Richard Kovacevich, Chairman and CEO,Wells Fargo & Co.

Mark Kvamme, Partner Sequoia Capital

Howard Lester, Chairman, Williams-Sonoma

Robert Lutz, BS 61, MBA 62, Chairman,General Motors, North America

Phillip Marineau, President and CEO,Levi Strauss & Co.

Jenny Ming, President, Old Navy at Gap Inc.

John Morgridge, Chairman, Cisco Systems

Paul Orfalea, Founder, Kinko’s

David S. Pottruck, CEO, Charles SchwabCorporation

Paul Pressler, CEO and President, Gap Inc.

Robert Reich, former US secretary of labor and recent UC Berkeley distin-guished visiting scholar

John Reed, Interim Chairman, New YorkStock Exchange

Jerry Sanders, Founder and Chairman,Advanced Micro Devices

Eric Schmidt, Chairman and CEO, Google

Jenny Ming is president of Old Navy at Gap Inc.She gave the keynote speech at Haas’ annualWomen in Leadership conference. In 2003,Ming was listed as #42 in Fortune Magazine’slist of Most Powerful Women.

Degree Requirements and MBA CoursesDegree RequirementsThe MBA program requires satisfactory com-pletion of 51 semester units of courseworkconsisting of 20 units of core courses and 31units of elective courses. You must register andpay fees for both fall and spring semesters ineach academic year (a total of four 15-weeksemesters). There are no courses offered dur-ing the summer. Credit may not be transferredfrom other graduate or undergraduate courses.

Core RequirementsThe core consists of eleven courses. All mustbe taken in the first year to provide the founda-tion for the second year’s advanced work.

Elective RequirementsStudents may select from hundreds of electivecourses, both within and outside of the busi-ness school, to fulfill the 31-unit requirement.At least 25 of the 31 elective course units mustbe taken in graduate business classes. Theremaining units may be taken as either gradu-ate or upper-division undergraduate courses inother departments on campus. With the per-mission of the MBA program director, studentsmay take two lower-division undergraduatelanguage courses and apply 60 percent of thecredits earned toward the 31 unit electiverequirement.

Waiver ExaminationsStudents may substitute elective coursesfor certain required courses if they demon-strate sufficient mastery of the subject bypassing a waiver examination, whichapproximates the course final examination.These exams are available for six of theeleven required core courses, and aregiven during the week before classes beginin August and January. Short study guidesare available for each course.

Course List (core courses are in bold; allothers are electives)

Economic Analysis and Policy Group

MBA 201A Economics for Business Decision Making(Microeconomics)

MBA 201B Macroeconomics in the Global Economy

MBA 212 Managerial Decisions in Regulated Industries

MBA 214 Forecasting Methods for Business

MBA 217 Topics in Economic Analysis and Policy

MBA 218A International Finance

MBA 218B Theory and Institutions of International Trade

MBA 299E Competitive and Corporate Strategy

Accounting Group

MBA 202 Financial Accounting

MBA 222 Financial Information Analysis

MBA 223 Corporate Financial Reporting

MBA 224A Managerial Accounting

MBA 224B Advanced Managerial Accounting

MBA 225 Management Planning & Control Systems

MBA 227B Topics in Taxation

Finance Group

MBA 203 Introduction to Finance

MBA 231 Corporate Finance

MBA 232 Financial Institutions & Markets

MBA 233 Investments

MBA 234 Advanced Topics Corporate Finance

MBA 235 Advanced Topics in Financial Institutions and Financial Markets

MBA 236A Futures and Options Markets

MBA 236B Investment Strategies and Styles

MBA 237 Topics in Finance

Operations and InformationTechnology Management Group

MBA 204 Introduction to Operations Management

MBA 240 Introduction to Management Science

MBA 242 Strategic Planning of Production and Operations

MBA 243 Decisions, Games & Strategies

MBA 244A MIS: Data Management

MBA 244B MIS: Systems Analysis & Design

MBA 244C MIS: Managerial & Organizational Issues

MBA 244D Telecommunications

MBA 247A Topics in Manufacturing and Operations

MBA 247B Topics in Information Technology

MBA 299T Strategic Planning: Perspectives & Decisions

An Unsurpassed Education: Core and Elective Courses

Haas Grads CreateSuccessful StartupsBerkeley MBA students are well knownas budding entrepreneurs. Following isa sampling of firms founded by recentHaas alumni.

Chris Barton and PhilipInghelbrecht, MBAs 00 (picturedabove), founded Shazam Entertainment,provider of a service which identifiesmusic over mobile phones. The London-based company raised nearly $20 mil-lion in venture capital, attracted morethan a million users across Europe, Asiaand Oceania, and recently entered theUS market with launches on VirginMobile and AT&T Wireless.

Juan Mini and Scott Kucirek,MBAs 99, launched the first nationalInternet-enabled full-service real estateagency. Based in Emeryville, CA,ZipRealty (www.ZipRealty.com) hasoffices across the US and has raised$58 million. The company, whereKucirek serves as executive vice president of new market development,filed an S-1 for a proposed initial publicoffering in 2004 to sell up to $69 mil-lion in common stock.

Sara Takesh, MBA 03, foundedTarsian & Blinkley (www.tarsian.com), a company dedicated to creating fash-ion products that celebrate Afghan artisanship while contributing to thedevelopment of the Afghan economy.The company received a $150K loanfrom the Overseas Private InvestmentCorporation (OPIC) and has been fea-tured in The New York Times Magazine.

John Hanke, MBA 96, foundedKeyhole (www.keyhole.com) in 2001,the only company to deliver a 3D digitalmodel of the entire Earth via theInternet. The company received initialfunding from Sony Broadband, andquickly acquired more than 10,000 customers, including Fortune 1,000companies and government agencies.

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MBA Course List


San FranciscoInternationalAirport Oakland

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Milpitas

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Richmond

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Pittsburg

SanRamon

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SanLeandro

Alameda

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Sonoma

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SanRafael

SanFrancisco

SanJose

Oakland

SanFranciscoBay

PacificOcean

SanPabloBay

SanMateoBridge

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Fall Semester 2004Fee payment due Monday, August 16

Haas Summer Workshop August 9-20

Haas MBA Orientation August 23-27

MBA classes begin Monday, August 30

Fall-A core classes begin Monday, August 30

Labor Day Holiday Monday, September 6

Fall-A core final exams October 18-20

Fall-B core classes begin Monday, October 20

Veterans Day Holiday Thursday, November 11

Big Game (Cal vs. Stanford) Saturday, November 20

Thanksgiving Holiday November 25-26

Final examinations December 14-21

Fall-B core final exams December 15-17

Spring Semester 2005Fee payment due Friday, January 14

Martin Luther King, Jr. Monday, January 17Day Holiday

MBA classes begin Tuesday, January 18

Spring-A core classes begin Tuesday, January 18

Presidents’ Day Holiday Monday, February 21

Spring-A core final exams March 7-10

Spring-B core classes begin Monday, March 14

Spring Break Holiday March 21-25

Days at Haas 2005 April 14-16, May 5-7

Final examinations May 13-20

Spring-B core final exams May 16-18

*Dates and events for the 2005-2006 academic calendar are expect-ed to closely follow those indicated here.

Credits

Marketing & CommunicationsRich KurovskyElizabeth ShookValerie Gilbert

DesignCuttriss & Hambleton

PhotographyJim BlockEdward CaldwellRichard GordonBilly HustaceLats Latvis/PeterMarcusJeanne StronginJenny Thomas

PrinterFong & Fong

Copyright © 2004, UC Regents. All rights reserved.

47

NONDISCRIMINATION POLICYSTATEMENTThe University of California, in accordance with appli-cable federal and state law and University policy, pro-hibits discrimination, including harassment, on thebasis of race, color, national origin, religion, sex, physi-cal or mental disability, medical condition (cancer-related or genetic characteristics), ancestry, maritalstatus, age, sexual orientation, citizenship, or statusas a covered veteran (special disabled veteran,Vietnam-era veteran or any other veteran whoserved on active duty during a war or in a campaignor expedition for which a campaign badge has beenauthorized). This nondiscrimination policy coversadmission, access, and treatment in University pro-grams and activities.

Inquiries may be directed as follows: Sex discrimina-tion and sexual harassment: Nancy Chu, Title IXCompliance Officer, 1-510-643-7985. Disability dis-crimination and access: Ward Newmeyer,A.D.A./504 Compliance Officer, 1-510-643-5116(voice) or 1-510-642-3172 (TTY). Other inquiriesmay be directed to the Academic ComplianceOffice, 200 California Hall, #1500, 1-510-642-2795.

CAMPUS SAFETYIn accordance with the Jeanne Clery Act, theUniversity maintains a reference guide of safetyinformation and procedures, annual campus crimestatistics, and emergency-disaster preparednessinformation. For a copy of this report, Safety Counts,call (510) 643-6442, e-mail [email protected], or write the Police Department CampusSafety Programs, University of California, Berkeley,Police Department, 1 Sproul Hall #1199, Berkeley,CA 94720-1199. The report is also posted on theUC Berkeley Police Department web site.

Haas SchoolAdministrationTom Campbell,Dean

Michael Katz and Philip Tetlock, Co-Associate Deans forAcademic Affairs

Andrew Shogan, Associate Dean for Instruction

Barbara Broque, Academic Coordinator,Assistant Dean of Planning

Larry Lollar, Assistant Dean ofDevelopment & AlumniRelations

Teresa Costantinidis, COO, Sr. Assistant Dean

Paul Stames, Director, Strategic Initiatives

Ilse Evans, Executive Director, MBACareer Services & Initiatives

Richard Kurovsky, Executive Director, Marketing & Communications

Julia Min,Executive Director

Peter Johnson, Director of InternationalAdmissions

Jett Pihakis, Director of DomesticAdmissions

Debi Fidler, Director of Financial Aid

Lee Forgue, Admissions Advisor

Steve Garber, Operations Manager, MBA Admissions

Kim Guilfoyle, Associate Director of Student Services

Tiffany Grimsley, Assistant Director ofAdmissions

2004-2005 Academic Calendar*

Cindy Jennings, Assistant Director of Admissions

Sharon T. Joyce, Associate Directorof Admissions

Terri Korolev, Admissions Advisor

Pamela Maestas, Receptionist/InterviewCoordinator, MBAAdmissions

Daniel F. Sullivan, Director of Student Services

John Trimingham,Financial Aid Counselor

Karese Young, Admissions Advisor

Full-time MBA Program Staff

Because the faculty and administrationof the Haas School of Business are con-tinually reviewing the MBA program togive its students the best possible educa-tional experience, the school reservesthe right to change at any time any of itsprovisions, statements, policies, curric-ula, procedures, regulations, or fees.

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Discover the Berkeley MBA

Visiting Berkeley

Haas Student AmbassadorsWe are the Haas Student Ambassadors(HSA), the student voice within the Full-time MBA Admissions Office. We offerunique, real-life perspectives about beingenrolled in the Berkeley MBA program.Specifically, our mission is to ensure that allprospective students’ contact with Haas isinformative, positive, and as interactive aspossible. During the school year, we host adaily information session, Monday throughFriday, from 1:00 to 2:00 p.m. A member ofthe admissions committee is present for aportion of these sessions to answer admis-sions-related questions. Prior to informationsessions, you can have lunch with a currentstudent. Lunch begins at 12:00 noon andtypically includes a quick tour of theschool’s facilities. Additionally, with someadvance notice, we are happy to coordi-nate classroom visits for prospective stu-dents. For details regarding our visitationprograms, please visit http://www.haas.berkeley.edu/MBA/visitation.html.

HSA also conducts interviews and coordi-nates events for admitted applicants. Welook forward to assisting you in all stages ofthe application process and welcome yourquestions by phone, e-mail, or in person!

(510) [email protected]

Days at HaasAdmitted Students’ WeekendsApril 14-16, 2005May 5-7, 2005


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From the DeanI welcome your interest in the Full-timeBerkeley MBA Program at the Haas School ofBusiness and encourage you to learn moreabout the program and its benefits for yourfuture career success.

Our Berkeley MBA program is one of the most highlyregarded in the country, with its emphasis on teaching thefundamentals of business for the creation of wealth andopportunity. It also offers lessons on the importance ofsharing what you create for the benefit of others. And theschool’s spirit of innovation infuses the entire communitywith a dynamic energy and sense of excitement.

When you are a student here, I will always listen to what you haveto say to ensure that the Berkeley MBA experience meets yourexpectations. In the meantime, please come visit us to meet thefaculty, students, and staff, and sample what we have to offer.

With kind regards,

Tom CampbellBank of America Dean and Professor of BusinessWalter A. Haas School of Business


Important Contact InformationBerkeley MBA Admissions Office 1-510-642-1405 http://www.haas.berkeley.edu

Haas Student Ambassadors 1-510-642-5610 [email protected]

Financial Aid for MBA Programs 1-510-643-0183 [email protected]

Bakar Computer Center 1-510-643-0433 http://haas.berkeley.edu/HCS/

Chetkovich Career Center 1-510-642- 8124 http://haas.berkeley.edu/careercenter/

Long Business & Economics Library 1-510-642- 0370 http://www.lib.berkeley.edu/BUSI/

Berkeley MBA Certificate ProgramsCertificate in Corporate Environmental Management http://www.bren.ucsb.edu/academics/mba_emph.htm

Certificate in Entrepreneurship 1-510-643-4592 [email protected]

Certificate in Global Management 1-510-643-4999 [email protected]

Certificate in Health Management 1-510-643-1399 [email protected]

Certificate in Management of Technology 1-510-643-1398 [email protected]

Certificate in Real Estate 1-510-643- 6105 [email protected]

Haas Concurrent Degree ProgramsJD/MBA – Boalt Hall School of Law 1-510-642-2274 [email protected]

JD/MBA – Hastings College of the Law 1-415-565-4623 [email protected]

MBA/MA in International and Area Studies 1-510-643-4159 [email protected]

MBA/MPH in Health Management 1-510-643-1399 [email protected]

Other Haas Educational ProgramsUndergraduate Program 1-510-642-1421 http://www.haas.berkeley.edu/undergrad

Evening & Weekend MBA Admissions 1-510-642- 0292 [email protected] – Columbia Executive MBA Admissions 1-510-643-1046 [email protected]

Master’s in Financial Engineering Program 1-510-642-4417 [email protected]

Ph.D. Program 1-510-642-1409 [email protected]

Executive Development 1-510-642-4735 [email protected]

University ContactsGraduate Division Admissions 1-510-642-7405 http://www.grad.berkeley.edu

Child Care 1-510-642-1827 http://www.housing.berkeley.edu/child

Housing 1-510-642-4108 http://www.housing.berkeley.edu

International House 1-510-642-9470 http://ihouse.berkeley.edu/

International Student Services 1-510-642-2818 http://www.ias.berkeley.edu/siss/

Other ContactsApplication http://haas.berkeley.edu/MBA/apply.shtml

Federal Direct Loan Program http://www.ed.gov/DirectLoan/

Free Application for Federal Student Aid (FAFSA) http://www.fafsa.ed.gov

Graduate Management Admissions Test (GMAT) http://www.mba.com

Test of English as a Foreign Language (TOEFL) http://www.toefl.org

430 Student Services Building #1902

Berkeley, CA 94720 -1902

Tel 1- 510-642-1405

Fax 1- 510-643-6659

www.haas.berkeley.edu

The Berkeley MBA Full-time MBA Program 2005

The Berkeley MBAFull-time MBA Program 2005

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Documents

Mba Brochure