MBA 2009 Regulation Syllabus

7/27/2019 MBA 2009 Regulation Syllabus

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LIST OF ELECTIVES

MASTER OF BUSINESS ADMINISTRATION (MBA)

CourseCode

Course Title L T P C

MARKETING

ELECTIVESBA9151 Brand Management 3 0 0 3BA9152 Retail Management 3 0 0 3BA9153 Services Marketing 3 0 0 3BA9154 Advertising & Sales Promotion 3 0 0 3BA9155 Consumer Behaviour 3 0 0 3BA9156 Customer Relationship Management 3 0 0 3BA9157 Event Marketing 3 0 0 3BA9158 Marketing Metrics 3 0 0 3BA9159 Advanced Data Analysis 3 0 0 3

FINANCE ELECTIVESBA9160 Security Analysis and Portfolio Management 3 0 0 3

BA9161 Merchant Banking and Financial Services 3 0 0 3BA9162 International Trade Finance 3 0 0 3BA9163 Corporate Finance 3 0 0 3BA9164 Derivatives Management 3 0 0 3BA9165 Strategic Investment and Financing Decisions 3 0 0 3BA9166 Risk Management and Insurance 3 0 0 3BA9167 Micro Finance 3 0 0 3CourseCode

Course Title L T P C

HUMAN RESOURCE

ELECTIVESBA9168 Managerial Behavior and Effectiveness 3 0 0 3BA9169 Entrepreneurship Development 3 0 0 3BA9170 Organizational Theory, Design & Development 3 0 0 3BA9171 Industrial Relations & Labour Welfare 3 0 0 3BA9172 Labour Legislations 3 0 0 3BA9173 Strategic Human Resource Management &

Development3 0 0 3

BA9174 Social Psychology 3 0 0 3BA9175 Stress Management 3 0 0 3

SYSTEMS - ELECTIVES

BA9176 Database Management System 3 0 0 3BA9177 E-Commerce Technology and Management 3 0 0 3BA9178 Enterprise Resources Planning 3 0 0 3BA9179 Decision Support System and Intelligent Systems 3 0 0 3BA9180 Software Project and Quality Management 3 0 0 3BA9181 Data Mining and Data Warehousing 3 0 0 3BA9182 Knowledge Management Systems 3 0 0 3BA9183 Business Intelligence 3 0 0 3


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BA9184 Business Modelling 3 0 0 3

OPERATIONS ELECTIVESBA9185 Supply Chain Management 3 0 0 3BA9186 Logistics Management 3 0 0 3BA9187 Advanced Operation Management 3 0 0 3BA9188 Product Design 3 0 0 3BA9189 Services Operations Management 3 0 0 3BA9190 Project Management 3 0 0 3BA9191 Advanced Maintenance Management 3 0 0 3BA9192 Robust Design 3 0 0 3

NOTE : Three electives from any two among the 5 area of specialisation are to be chosen bythe Students.


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MARKETING ELECTIVESBA9151 BRAND MANAGEMENT LT P C

3 0 0 3

UNIT I INTRODUCTION 8

Basics Understanding of Brands Definitions - Branding Concepts Functions of Brand -Significance of Brands Different Types of Brands Co branding Store brands.

UNIT II BRAND STRATEGIES 10

Strategic Brand Management process Building a strong brand Brand positioning Establishing Brand values Brand vision Brand Elements Branding for Global Markets Competing with foreign brands.

UNIT III BRAND COMMUNICATIONS 8

Brand image Building Brand Loyalty programmes Brand Promotion Methods Role ofBrand ambassadors, celebraties On line Brand Promotions..

UNIT IV BRAND EXTENSION 9

Brand Adoption Practices Different type of brand extension Factors influencing Decision forextension Re-branding and re-launching.

UNIT V BRAND PERFORMANCE 10

Measuring Brand Performance Brand Equity Management - Global Branding strategies -Brand Audit Brand Equity Measurement Brand Leverage -Role of Brand Managers Branding challenges & opportunities Case Studies.

Total: 45TEXT BOOKS

1. Mathew, Brand Management Text & cases, MacMillan, 2008.2. Kevin Lane Keller, Strategic Brand Management: Building, Measuring and

Managing, Prentice Hall, 3rd Edition, 2007.

REFERENCES

1. Tyboust and Kotter, Kellogg on Branding, Wiley, 20082. Lan Batey, Asain Branding A Great way to fly, PHI, Singapore, 2002.3. Paul Tmepoal, Branding in Asia, John Willy, 2000.4. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002.5. Jagdeep Kapoor, Brandex, Biztranza, India, 2005

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BA9152 RETAIL MANAGEMENT LT P C3 0 0 3


An overview of Global Retailing Challenges and opportunities Retail trends in India Socio

economic and technological Influences on retail management Government of India policyimplications on retails.

UNIT II RETAIL FORMATS 9

Organized and unorganized formats Different organized retail formats Characteristics ofeach format Emerging trends in retail formats MNC's role in organized retail formats.

UNIT III RETAILING DECISIONS 9

Choice of retail locations - internal and external atmospherics Positioning of retail shops Building retail store Image - Retail service quality management Retail Supply Chain

Management Retail Pricing Decisions.

UNIT IV RETAIL SHOP MANAGEMENT 9

Visual Merchandise Management Space Management Retail Inventory Management Retail accounting and audits - Retail store brands Retail advertising and promotions RetailManagement Information Systems - Online retail Emerging trends .

UNIT V RETAIL SHOPPER BEHAVIOUR 9

Understanding of Retail shopper behavior Shopper Profile Analysis Shopping DecisionProcess - Factors influencing retail shopper behavior Complaints Management - Retail sales

force Management Challenges in Retailing in India- Case studies.

Total: 45

TEXT BOOKS

1. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill,Sixth Edition, 2007

2. Ogden, Integrated Retail Management, Biztranza, India, 2008.

REFERENCES

1. Patrick M. Dunne and Robert F Lusch, Retailing, Thomson Learning, 4th

Edition 2008.2. Chetan Bajaj, Rajnish Tow and Nidhi V. Srivatsava, Retail Management, OxfordUniversity Press, 2007.

3. Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Hill,2nd Edition, 2008.

4. Dunne, Retailing, Cengage Learning, 2nd Edition, 20085. Sivakumar, Retail Marketing, Excel Books, First Edition, 2007.6. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford

University Press, 2008 Back


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BA9153 SERVICES MARKETING LT P C3 0 0 3


Definition Service Economy Evolution and growth of service sector Nature and Scope of

Services Unique characteristics of services - Challenges and issues in Services Marketing.

UNIT II SERVICE MARKETING OPPORTUNITIES 9

Assessing service market potential - Classification of services Expanded marketing mix Service marketing Environment and trends Service market segmentation, targeting andpositioning.

UNIT III SERVICE DESIGN AND DEVELOPMENT 9

Service Life Cycle New service development Service Blue PrintingGAPs model of service

quality Measuring service quality SERVQUAL Service Quality function development.

UNIT IV SERVICE DELIVERY AND PROMOTION 9

Positioning of services Designing service delivery System, Service Channel Pricing ofservices, methods Service marketing triangle - Integrated Service marketing communication.

UNIT V SERVICE STRATEGIES 9

Service Marketing Strategies for health Hospitality Tourism Financial Logistics -

Educational Entertainment & public utility Information technique Services case studies

Total: 45

TEXT BOOKS

1. Chiristropher H.Lovelock and Jochen Wirtz, Services Marketing, Pearson Education,New Delhi, 2004.

2. Hoffman, Marketing of Services, Cengage Learning, 1st Edition, 2008.

REFERENCES

1. K. Douglas Hoffman et al, Essentials of Service Marketing : Concepts, Strategies andCases, Thomson Learning, 2nd Edition.2. Kenneth E Clow, et al, Services Marketing Operation Management and Strategy,

Biztantra, 2nd Edition, New Delhi, 2004.3. Halen Woodroffe, Services Marketing, McMillan, 2003.4. Valarie Zeithaml et al, Services Marketing, 5th International Edition, 2007.5. Christian Gronroos, Services Management and Marketing a CRM Approach, John Wiley,

2001.Back


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BA9154 ADVERTISING AND SALES PROMOTION LT P C3 0 0 3

UNIT I INTRODUCTION TO ADVERTISEMENT 9

Concept and definition of advertisement Social, Economic and Legal Implications ofadvertisements setting advertisement objectives Ad. Agencies Selection and remuneration

Advertisement campaigns case studies.

UNIT II ADVERTISEMENT MEDIA 9

Media plan Type and choice criteria Reach and frequency of advertisements Cost ofadvertisements - related to sales Media strategy and scheduling.

UNIT III DESIGN AND EXECUTION OF ADVERTISEMENTS 9

Message development Different types of advertisements Layout Design appeal Copy

structure Advertisement production Print Radio. T.V. and Web advertisements MediaResearch Testing validity and Reliability of ads Measuring impact of advertisements casestudies.

UNIT IV INTRODUCTION TO SALES PROMOTION 9

Scope and role of sale promotion Definition Objectives of sales promotion - sales promotiontechniques Trade oriented and consumer oriented.

UNIT V SALES PROMOTION CAMPAIGN 9

Sales promotion Requirement identification Designing of sales promotion campaign

Involvement of salesmen and dealers Out sourcing sales promotion national and internationalpromotion strategies Integrated promotion Coordination within the various promotiontechniques Online sales promotions- case studies.

Total: 45

TEXT BOOKS

1. Wells, Moriarty & Burnett, Advertising, Principles & Practice, Pearson Education7th Edition, 2007.

2. Kenneth Clow. Donald Baack, Integrated Advertisements, Promotion and Marketingcommunication, Prentice Hall of India, New Delhi, 2003.

REFERENCES

1. S. H. H. Kazmi and Satish K Batra, Advertising & Sales Promotion, Excel Books, NewDelhi, 2001.

2. George E Belch and Michel A Belch, Advertising & Promotion, McGraw Hill, Singapore,1998.

3. Julian Cummings, Sales Promotion, Kogan Page, London 1998.4. E.Betch and Michael, Advertising and Promotion, McGraw Hill, 2003.5. Jaishri Jefhwaney, Advertising Management, Oxford, 2008. Back


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BA9155 CONSUMER BEHAVIOR LT P C3 0 0 3


Concepts Significance Dimensions of Consumer Behavior Application of knowledge of

Consumer Behaviour in marketing decisions.

UNIT II CONSUMER BEHAVIOR MODELS 9

Industrial and individual consumer behaviour models - Howared- Sheth, Engel Kollat,Webstar and wind Consumer Behaviour Models Implications of the models on marketingdecisions.

UNIT III INTERNAL INFLUENCES 9

Psychological Influences on consumer behavior motivation perception personalityLearning and Attitude- Self Image and Life styles Consumer expectation and satisfaction.

UNIT IV EXTERNAL INFLUENCES 9

Socio-Cultural, Cross Culture - Family group Reference group Communication -Influenceson Consumer behavior

UNIT V PURCHASE DECISION PROCESS 9

High and low involvement - Pre-purchase and post-purchase behavior Online purchasedecision process Diffusion of Innovation Managing Dissonance - Emerging Issues casestudies.

Total: 45

TEXT BOOKS

1. Jay D. Lindquist and Joseph Sirgy, Shopper, Buyer and Consumer Behavior, Biztranza2008.

2. Paul Peter et al., Consumer Behavior and Marketing Stratergy, Tata McGraw Hill, IndianEdition, 7th Edition 2005.

REFERENCES

1. Leon G.Schiffman and Leslie Lasar Kanuk, Consumer Behavior, Pearson Education,

India, 2002.2. David L. Louden and Albert J Della Bitta, Consumer Behavior, McGraw Hill, New Delhi2002.

3. Frank R. Kardes, Consumer Behaviour and Managerial Decision Making, 2nd Edition.4. Assel, Consumer Behavior - A Strategic Approach, Biztranza, 2008.5. Sheth Mittal, Consumer Behavior- A Managerial Perspective, Thomson Asia (P) Ltd.,

2003.

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BA9156 CUSTOMER RELATIONSHIPS MANAGEMENT LT P C3 0 0 3

UNIT I INTRODUCTION 9Definitions - Concepts and Context of relationship Management Evolution - Transactional VsRelationship Approach CRM as a strategic marketing tool CRM significance to the

stakeholders.

UNIT II UNDERSTANDING CUSTOMERS 9Customer information Database Customer Profile Analysis - Customer perception,Expectations analysis Customer behavior in relationship perspectives; individual and groupcustomers - Customer life time value Selection of Profitable customer segments.

UNIT III CRM STRUCTURES 9Elements of CRM CRM Process Strategies for Customer acquisition Retention andPrevention of defection Models of CRM CRM road map for business applications.

UNIT IV CRM PLANNING AND IMPLEMENTATION 9Strategic CRM planning process Implementation issues CRM Tools- Analytical CRM Operational CRM Call center management Role of CRM Managers.

UNIT V TRENDS IN CRM 9e- CRM Solutions Data Warehousing Data mining for CRM an introduction to CRMsoftware packages.

Total: 45

TEXT BOOKS

1. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management StrategicPrespective, Macmillan 2005.

2. Alok Kumar et al, Customer Relationship Management : Concepts and applications,Biztantra, 2008

REFERENCES

1. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, VikasPublishing 2005.

2. Jim Catheart, The Eight Competencies of Relatioship selling, Macmillan India, 2005.3. Assel, Consumer Behavior, Cengage Learning, 6th Edition.4. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007.5. Francis Buttle, Customer Relationship Management : Concepts & Tools, Elsevier, 2004.

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BA9157 EVENT MARKETING LT P C3 0 0 3


An overview of event marketing types of events Understanding the structure of event

industry, economy, culture and trends Marketing skills for event marketers, requirementanalysis .

UNIT II DESIGNING EVENT MARKETING 9

Application of Marketing mix to events designing and developing Adoption of events Eventlife cycle analysis Key drivers influencing strategic planning and execution of different typesof events Branding issues for events.

UNIT III PRICING STRATEGIES 9

Pricing methods for events Approach towards sponsorships, funding agencies - types and

choice of sponsorships Profitability analysis Negotiations for the best deal.

UNIT IV EVENT PROMOTION 9

Campaign for sports cultural - Entertainment - Formal functions Event advertising Establishment Festivals Conventions Exhibitions - Public relations Interpersonalrelationship Media management Role of regulatory authorities.

UNIT V EVENT DELIVERY 9

Dealing with agents, Promoters and event executors Event Planning Implementation andevaluation from stake holders perspectives - Concepts and practices of Marketing research on

event related issues.

Total: 45

TEXT BOOKS

1. Leonard H.Hoyle, Event Marketing : How to successfully promote Events, Festivals,Conventions and Exposition, John Wiley and Sons, 2002.

2. Lieberman, Paticia Esgate, Pat Esgate, The Entertainment Marketing Revolution :Bringing the Moguls, the Media, and the Magic to the world, FT Press, 2002.

REFERENCES

1. Julia Rutherford Silvers and Joe Goldblatt, Professional Event Coordination, John Wiley,2003

2. Allison Saget, The Event Marketing Handbook : Beyond Logistics & planning, KaplanPublishing, 2006.

3. Shannon Kilkenny, The complete guide to successful Event Planning : A guide book toproducing Memorable Events, Atlantic Publishing Company.

4. Judy Allen, Event Planning, Wiley India, 2007.Back


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BA9158 MARKETING METRICS LT P C3 0 0 3

UNIT I INTRODUCTION 9Introduction to Marketing metrics Linking Marketing to financial performance of a firm Financial implications of marketing Strategic decisions.

UNIT II CUSTOMER AND BRAND METRICS 9Cost of customer acquisition Retention Life time value of customers Balanced Score Card

Approach to measure customers satisfaction - Brand metrics Brand equity Brand portfoliomanagement - Brand financial performance.

UNIT III COMMUNICATION AND PRICING METRICS 9Communication metrics Profit impact on sales promotion Advertisement cost benefitanalysis - Measuring financial effectiveness of e-mail campaign - Pricing metric - Pricingsimulation and its impact on profitability.

UNIT IV CHANNEL METRICS 9Financial Perspectives of Channel Participants - Marketing budget and resource allocation.Return on marketing investment (ROMI) - Marketing audit.

UNIT V ADDITIONAL METRICS 9Financial implications on Research and development Training of sales force. Determination offinancial incentives across Product / Service delivery system Global Marketing Metrics.

Total: 45REFERENCES

1. Paul W. Farris, Neil T. Bendle, Puillip E. Pfeifer and David J. Reibstein, MarketingMetrics : Measuring Salesforce Effectiveness and Channel Management, WhartonSchool of Publishing.

2. John Davis, Measuring Marketing: 103 Key Metrics, Every Marketer Needs, WileyPublisher.

3. Ned L. Roberto and John Davis, Metrics Driven Marketing,4. Paul W. Farris, Marketing Metrics: 50 + Metrics Every Executive should Master, Wharton

School Publishing.5. David J. Reibstein, Marketing Metrics, Pearson Education (USA).

6. Kavin Kale, Strategic Brand Management, Building Measuring & Managing BrandKeller, PHI, 3rd edition, 2008.7. Lilien, Kotter & Morthy, Marketing Models, PHI, 2008.8. Dhvur Grewal and Micheal Levy, Marketing Value Based, Tata Mc Graw Hill, 2008.

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BA9159 ADVANCED DATA ANALYSIS LT P C3 0 0 3


Introduction Basic concepts Uni-variate, Bi-variate and Multi-variate techniques Types of

multivariate techniques Classification of multivariate techniques Guidelines for multivariateanalysis and interpretation Approaches to multivariate model building.

UNIT II PREPARING FOR MULTIVARIATE ANALYSIS 8

Introduction Conceptualization of research problem Identification of technique - Examinationof variables and data Measurement of variables and collection of data Measurement oferrors Statistical significance of errors. Missing data Approaches for dealing with missingdata Testing the assumptions of multivariate analysis Incorporating non-metric data withdummy variables.

UNIT III MULTIPLE LINEAR REGRESSION ANALYSIS, FACTOR ANALYSIS,

AND CANONICAL CORRELATION ANALYSIS 10

Multiple Linear Regression Analysis Introduction Basic concepts Multiple linear regressionmodel Least square estimation Inferences from the estimated regression function Validation of the model.Factor Analysis: Definition Objectives Approaches to factor analysis methods of estimation

Factor rotation Factor scores - Sum of variance explained interpretation of results.Canonical Correlation Analysis - Objectives Canonical variates and canonical correlation Interpretation of variates and correlations.

UNIT IV MULTIPLE DISCRIMINANT ANALYSIS, CLUSTER ANALYSIS ANDCONJOINT 10

Multiple Discriminant Analysis - Basic concepts Separation and classification of twopopulations - Evaluating classification functions Validation of the model.Cluster Analysis Definitions Objectives Similarity of measures Hierarchical and Non Hierarchical clustering methods Interpretation and validation of the model.Conjoint Analysis Definitions Basic concepts Attributes Preferences Ranking ofPreferences Output of Conjoint measurements Utility - Interpretation.

UNIT V MULTI DIMENSIONAL SCALING AND ADVANCED TECHNIQUES 9

Multi Dimensional Scaling Definitions Objectives Basic concepts Scaling techniques Attribute and Non-Attributes based MDS Techniques Interpretation and Validation of models.

Advanced Techniques Structural Equation modeling Basic concepts Stages in SEM Application of SEM in business research.

Total: 45REFERENCES

1. Joseph F Hair, Rolph E Anderson, Ronald L. Tatham & William C. Black,Multivariate Data Analysis, Pearson Education, New Delhi, 2005.


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2. Richard A Johnson and Dean W.Wichern, Applied Multivariate Statistical Analysis,Prentice Hall, New Delhi, 2005.

3. David R Anderson, Dennis J Seveency, and Thomas A Williams, Statistics for Businessand Economics, Thompson, Singapore, 2002.

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FINANCE ELECTIVESBA9160 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT LT P C

3 0 0 3

UNIT I INVESTMENT SETTING 8

Financial and economic meaning of Investment Characteristics and objectives of InvestmentTypes of Investment Investment alternatives Choice and Evaluation Risk and returnconcepts.

UNIT II SECURITIES MARKETS 10

Financial Market - Segments Types - - Participants in financial Market RegulatoryEnvironment, Primary Market Methods of floating new issues, Book building Role of primarymarket Regulation of primary market, Stock exchanges in India BSE, OTCEI , NSE, ISE,and Regulations of stock exchanges Trading system in stock exchangesSEBI.

UNIT- III FUNDAMENTAL ANALYSIS 9

Economic Analysis Economic forecasting and stock Investment Decisions Forecastingtechniques. Industry Analysis : Industry classification, Industry life cycle Company AnalysisMeasuring Earnings Forecasting Earnings Applied Valuation Techniques Graham andDodds investor ratios.

UNIT IV TECHNICAL ANALYSIS 9

Fundamental Analysis Vs Technical Analysis Charting methods Market Indicators. TrendTrend reversals Patterns - Moving Average Exponential moving Average Oscillators Market Indicators Efficient Market theory.

UNIT

V PORTFOLIO MANAGEMENT 9

Portfolio analysisPortfolio SelectionCapital Asset Pricing model Portfolio Revision Portfolio Evaluation Mutual Funds.

Total: 45

TEXT BOOKS

1. Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio Management, PHILearning., New Delhi, 6th edition, 2008.

2. Prasannachandra, Investment analysis and Portfolio Management, Tata McGraw Hill,

2008.

REFERENCES

1. Reilly & Brown, Investment Analysis and Portfolio Management, Cengage Learning, 8thedition, 2008.

2. S. Kevin , Securities Analysis and Portfolio Management , PHI Learning , 2008.3. Bodi, Kane, Markus, Mohanty, Investments, 6th edition, Tata McGraw Hill, 2007.


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4. V.A.Avadhan, Securities Analysis and Portfolio Management, Himalaya PublishingHouse, 2008.

5. V.K.Bhalla, Investment Management, S.Chand & Company Ltd., 2008..

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BA9161 MERCHANT BANKING AND FINANCIAL SERVICES LT P C3 0 0 3

UNIT I MERCHANT BANKING 5

Introduction An Over view of Indian Financial System Merchant Banking in India Recent

Developments and Challenges ahead Institutional Structure Functions of Merchant Bank -Legal and Regulatory Framework Relevant Provisions of Companies Act- SERA- SEBIguidelines- FEMA, etc. - Relation with Stock Exchanges and OTCEI.

UNIT II ISSUE MANAGEMENT 12

Role of Merchant Banker in Appraisal of Projects, Designing Capital Structure and Instruments Issue Pricing Book Building Preparation of Prospectus Selection of Bankers, AdvertisingConsultants, etc. - Role of RegistrarsBankers to the Issue, Underwriters, and Brokers. Offerfor Sale Green Shoe Option E-IPO, Private Placement Bought out Deals Placement withFIs, MFs, FIIs, etc. Off - Shore Issues. Issue Marketing Advertising Strategies NRIMarketing Post Issue Activities.

UNIT III OTHER FEE BASED SERVICES 10

Mergers and Acquisitions Portfolio Management Services Credit Syndication Credit Rating Mutual Funds - Business Valuation.

UNIT IV FUND BASED FINANCIAL SERVICES 10

Leasing and Hire Purchasing Basics of Leasing and Hire purchasing Financial Evaluation.

UNIT V OTHER FUND BASED FINANCIAL SERVICES 8

Consumer Credit Credit Cards Real Estate Financing Bills Discounting actoring andForfaiting Venture Capital.

Total: 45

TEXT BOOKS

1. M.Y.Khan, Financial Services, Tata McGraw-Hill, 11th Edition, 20082. Nalini Prava Tripathy, Financial Services, PHI Learning, 2008.

REFERENCES:

1. Machiraju, Indian Financial System, Vikas Publishing House, 2nd Edition, 2002.2. J.C.Verma, A Manual of Merchant Banking, Bharath Publishing House, New Delhi,3. Varshney P.N. & Mittal D.K., Indian Financial System, Sultan Chand & Sons, New

Delhi.4. Sasidharan, Financial Services and System, Tata Mcgraw Hill, New Delhi, 1st Edition,

2008.5. Website of SEBI

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BA9162 INTERNATIONAL TRADE FINANCE LT P C3 0 0 3

UNIT I INTERNATIONAL TRADE 9

International Trade Meaning and Benefits Basis of International Trade Foreign Trade

and Economic Growth Balance of Trade Balance of Payment Current Trends in India Barriers to International Trade WTO Indian EXIM Policy.

UNIT II EXPORT AND IMPORT FINACE 9

Special need for Finance in International Trade INCO Terms (FOB, CIF, etc.,) PaymentTerms Letters of Credit Pre Shipment and Post Shipment Finance Fortfaiting DeferredPayment Terms EXIM Bank ECGC and its schemes Import Licensing Financingmethods for import of Capital goods.

UNIT III FOREX MANAGEMENT 9

Foreign Exchange Markets Spot Prices and Forward Prices Factors influencing Exchangerates The effects of Exchange rates in Foreign Trade Tools for hedging against Exchangerate variations Forward, Futures and Currency options FEMA Determination ofForeign Exchange rate and Forecasting.

UNIT IV DOCUMENTATION IN INTERNATIONAL TRADE 9

Export Trade Documents: Financial Documents Bill of Exchange- Type- CommercialDocuments - Proforma, Commercial, Consular, Customs, Legalized Invoice, Certificate ofOrigin Certificate Value, Packing List, Weight Certificate, Certificate of Analysis andQuality, Certificate of Inspection, Health certificate. Transport Documents - Bill of Lading,

Airway Bill, Postal Receipt, Multimodal Transport Document. Risk Covering Document:

Insurance Policy, Insurance Cover Note. Official Document: Export Declaration Forms, GRForm, PP From, COD Form, Softer Forms, Export Certification, GSPS UPCDC Norms.

UNIT V EXPORT PROMOTION SCHEMES 9

Government Organizations Promoting Exports Export Incentives : Duty Exemption ITConcession Marketing Assistance EPCG, DEPB Advance License Other efforts IExport Promotion EPZ EQU SEZ and Export House.

Total: 45TEXT BOOKS

1. Apte P.G., International Financial Management, Tata McGraw Hill, 2008.2. Jeff Madura, International Corporate Finance, Cengage Learning, 8th Edition, 2008.

REFERENCES

1. Alan C. Shapiro, Multinational Financial Management, PHI Learning, 4th Edition, 2008.2. Eun and Resnik, International Financial Management, Tata Mcgraw Hill, 4th Edition,

2008.3. Website of Indian Government on EXIM policy Back


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BA9163 CORPORATE FINANCE LT P C3 0 0 3

UNIT I INDUSTRIAL FINANCE 9

Indian Capital Market Basic problem of Industrial Finance in India. Equity Debenture

financing Guidelines from SEBI, advantages and disadvantages and cost of various sourcesof Finance - Finance from international sources, financing of exports role of EXIM bank andcommercial banks. Finance for rehabilitation of sick units.

UNIT II SHORT TERM-WORKING CAPITAL FINANCE 6

Estimating working capital requirements Approach adopted by Commercial banks,Commercial paper- Public deposits and inter corporate investments.

UNIT III ADVANCED FINANCIAL MANAGEMENT 12

Appraisal of Risky Investments, certainty equivalent of cash flows and risk adjusted discountrate, risk analysis in the context of DCF methods using Probability information, nature of cashflows, Sensitivity analysis; Simulation and investment decision, Decision tree approach ininvestment decisions.

UNIT IV FINANCING DECISION 10

Simulation and financing decision - cash inadequacy and cash insolvency- determiningthe probability of cash insolvency- Financing decision in the Context of option pricingmodel and agency costs- Inter-dependence of investment- financing and Dividend decisions.

UNIT

V CORPORATE GOVERNANCE 8

Corporate Governance - SEBI Guidelines- Corporate Disasters and Ethics- CorporateSocial Responsibility- Stakeholders and Ethics- Ethics, Managers and Professionalism.

Total: 45

TEXT BOOKS1. Richard A.Brealey, Stewat C.Myers and Mohanthy, Principles of Corporate Finance,

Tata McGraw Hill, 8th Edition, 20082. I.M.Pandey, Financial Management, Vikas Publishing House Pvt., Ltd., 11th Edition,

2008.

REFERENCES

1. Brigham and Ehrhardt, Corporate Finance - A focused Approach, Cengage Learning,1st Edition, 2008.

2. M.Y Khan, Indian Financial System, Tata McGraw Hill, 5th Edition, 20083. Smart, Megginson, and Gitman, Corporate Finance, 1st Edition, 2008.4. Krishnamurthy and Viswanathan, Advanced Corporate Finance, PHI Learning, 2008.5. Website of SEBI Back


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BA9164 DERIVATIVES MANAGEMENT LT P C3 0 0 3


Derivatives Definition Types Forward Contracts Futures Contracts Options Swaps Differences between Cash and Future Markets Types of Traders OTC andExchange Traded Securities Types of Settlement Uses and Advantages of Derivatives Risks in Derivatives.

UNIT II FUTURES CONTRACT 10

Specifications of Futures Contract - Margin Requirements Marking to Market Hedging usingFutures Types of Futures Contracts Securities, Stock Index Futures, Currencies andCommodities Delivery Options Relationship between Future Prices, Forward Prices andSpot Prices.

UNIT III OPTIONS 10

Definition Exchange Traded Options, OTC Options Specifications of Options Call and PutOptions American and European Options Intrinsic Value and Time Value of Options Option payoff, options on Securities, Stock Indices, Currencies and Futures Options pricingmodels Differences between future and Option contracts.

UNIT IV SWAPS 7

Definition of SWAP Interest Rate SWAP Currency SWAP Role of Financial Intermediary Warehousing Valuation of Interest rate SWAPs and Currency SWAPs Bonds and FRNs

Credit Risk.

UNIT V DERIVATIVES IN INDIA 8

Evolution of Derivatives Market in India Regulations - Framework Exchange Trading inDerivatives Commodity Futures Contract Terminology and Specifications for StockOptions and Index Options in NSE Contract Terminology and specifications for stockfutures and Index futures in NSE Contract Terminology and Specifications for Interest RateDerivatives.

Total: 45

TEXT BOOKS

1. John.C.Hull, Options, Futures and other Derivative Securities, PHI Learning, 7 th Edition,2008

2. Keith Redhead, Financial Derivatives An Introduction to Futures, Forwards, Optionsand SWAPs, PHI Learning, 2008.


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REFERENCES

1. Stulz, Risk Management and Derivaties, Cengage Learning, 1st Edition, 2008.2. Varma, Derivaties and Risk Management, 1st Edition, 2008.3. David Dubofsky Option and Financial Futures Valuation and Uses, McGraw Hill

International Edition.

4. S.L.Gupta, Financial Derivaties- Theory, Concepts and Practice, Prentice Hall Of India,2008.

5. Website of NSE, BSE.Back

BA9165 STRATEGIC INVESTMENT AND FINANCE DECISIONS LT P C3 0 0 3

UNIT I INVESTMENT DECISIONS 12

Project Investment Management Vs Project Management Introduction to profitable projects

evaluation of Investment opportunities Investment decisions under conditions of uncertainty Risk analysis in Investment decision Types of investments and disinvestments.

UNIT II CRITICAL ANALYSIS OF APPRAISAL TECHNIQUES 9

Significance of Information and data bank in project selections Investment decisions undercapital constraints capital rationing, Portfolio Portfolio risk and diversified projects.

UNIT III STRATEGIC ANALYSIS OF SELECTED INVESTMENT DECISIONS 9

Lease financing Lease Vs Buy decision Hire Purchase and installment decision HirePurchase Vs Lease Decision Mergers and acquisition Cash Vs Equity for mergers.

UNIT IV FINANCING DECISIONS 6

Capital Structure Capital structure theories Capital structure Planning in Practice.

UNIT V FINANCIAL DISTRESS 9

Consequences, Issues, Bankruptcy, Settlements, reorganization and Liquidation in bankruptcy.

Total: 45

TEXT BOOKS

1. Prasanna Chandra, Financial Management, 7th Edition, Tata McGraw Hill, 2008.2. Prasanna Chandra, Projects : planning, Analysis, Financing implementation and review,

TMH, New Delhi, 2008


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REFERENCES

1. Bodie, Kane, Marcus : Investment, Tata McGraw Hill, New Delhi2002.2. Brigham E. F & Houston J.F. Financial Management, Thomson Publications, 2003.3. I. M.Pandey, Financial Management , Vikas Publishing House, 2003.4. M.Y.Khan and P.K.Jain, Financial Management Text and Problems, Tata McGraw Hill

Publishing Co, 2003.5. Website of IDBI related to project finance

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BA9166 RISK MANAGEMENT AND INSURANCE LT P C3 0 0 3

UNIT I INTRODUCTION TO RISK MANAGEMENT 9

Risk - Types of Risk Objectives of risk management Sources of risk RiskIdentification Measurement of risk

UNIT II RISK AVERSION & MANAGEMENT TECHNIQUES 9

Risk Avoidance Loss Control Risk retention risk transfer Value of risk Management Pooling and diversification of risk

UNIT III RISK MANAGEMENT TOOL S 9

Options Forward contracts Future contracts SWAPS Hedging Optimal hedges for thereal world.

UNIT

IV INTRODUCTION TO INSURANCE 9

General Insurance Principles of general insurance General Insurance Products (Fire,Motor, Health) Insurance Contracts Objectives of Insurance Contracts Elements of avalid contract Characteristics of Insurance Contracts Insurance Pricing InsuranceMarket & Regulation Solvency regulation.

UNIT V INSURANCE AS A RISK MANAGEMENT TECHNIQUE 9

Insurance Principles Policies Insurance Cost & Fair Pricing Expected claim costsContractual provisions that limit Insurance Coverage.

Total: 45TEXT BOOKS

1. Harrington and Niehaus, Risk management and Insurance, Tata Mcgraw HillPublishing, New Delhi, 2nd Edition, 2007.

2. Trieschman, Hoyt, Sommer, Risk management and Insurance, Cengage Learning, 2ndEdition, 2007.

REFERENCES


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1. Mark S. Dorfman, Introduction to Risk management and Insurance, 8 th Edition, Prentice

hall of India, 2005.2. Stulz, Risk management and Derivaties, Cengage Learning, 1st Edition, 2008.3. Skipper and Kwon, Risk management and Insurance, Blackwell Publishing, 2008.4. Nalini Prave Tripathy, and Prabir Pal, Insurance Theory and Practice, Prentice hall of

India, 2008.5. George E Rejda, Principles of Risk Management and Insurance, Pearson Education, 8th

Edition, 2004.

Back

BA9167 MICROFINANCE LT P C3 0 0 3

UNIT I INTRODUCTION TO MICROFINANCE 9

Basics Need for microfinance - Characteristics of Microfinance clients Demand and supplyof microfinance in developing countries Nature of Microfinance Markets - Microfinance as adevelopment strategy and as an industry Microfinance Tools Role of Grameen Bank - Microcredit - Innovations - Group lending-Stepped lending & Repeat loan - Character & cash flowbased lending -Flexible approaches to collateral-Frequent & public installment for loan & savingproducts

UNIT - II FINANCIAL AND OPERATIONAL EVALUATION 9

Financial Evaluation Analyzing & Managing Financial Performance of MFIs: Analyzingfinancial statements - Financial performance ratios - Liquidity & capital adequacy Revenuemodels of Micro finance - Role of subsides & Donors - Bench Marking - Rating MFIs.

Operational Evaluation: Managing operational risks Internal Control, Business PlanningImpact Assessment CVP Analysis Operating Expenses - Operating Efficiency

UNIT III OTHER EVALUATIONS OF MICROFINANCE 9

Market Evaluation Managing MF Products & Services - methodologies in MF product designand pricing Competition - Risks .

Institutional Evaluation - Appraisals and ratings - Legal compliance- Issues in Governance

Social Evaluation - Social performance Measurement - Indicators - Tools Progress out of

poverty index Transparency Ethics

UNIT IV MICROFINANCE IN INDIA 9

Challenges to Microfinance movement Demand and Supply of Micro financial services State Intervention in rural credit RBI Initiatives - NABARD & SHG Bank Linkup & Programs-

Governance and the constitution of the Board of various forms of MFIs Intermediaries forMicrofinance State sponsored Organizations.


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UNIT V ISSUES, TRENDS AND FRONTIERS OF MICROFINANCE 9

Issue Role of Technology-Strategic issues in Microfinance: Sustainability - opening newmarkets Gender issues

Total: 45

TEXT BOOKS1. Indian Institute of Banking and Finance, Micro finance: Perspectives and Operations,

Macmillan India Limited, 2009.2. Beatriz and Jonathan, The Economics of Microfinance, Prentice Hall of India,2007.

REFERENCES1. www. microfinancesummit.org. Back

HUMAN RESOURCE ELECTIVESBA9168 MANAGERIAL BEHAVIOR AND EFFECTIVENESS LT P C

3 0 0 3

UNIT I DEFINING THE MANAGERIAL JOB 8

Descriptive Dimensions of Managerial Jobs Methods Model Time Dimensions inManagerial Jobs Effective and Ineffective Job behaviour Functional and level differences inManagerial Job behaviour.

UNIT II DESIGNING THE MANAGERIAL JOB 12

Identifying Managerial Talent Selection and Recruitment Managerial Skills Development Pay and Rewards Managerial Motivation Effective Management Criteria Performance

Appraisal Measures Balanced Scorecard - Feedback Career Management Current

Practices.

UNIT III THE CONCEPT OF MANAGERIAL EFFECTIVENESS 7

Definition The person, process, product approaches Bridging the Gap MeasuringManagerial Effectiveness Current Industrial and Government practices in the Management ofManagerial Effectiveness- the Effective Manager as an Optimizer.

UNIT IV ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS 8

Organisational Processes Organisational Climate Leader Group Influences JobChallenge Competition Managerial Styles.

UNIT V DEVELOPING THE WINNING EDGE 10

Organisational and Managerial Efforts Self Development Negotiation Skills Developmentof the Competitive Spirit Knowledge Management Fostering Creativity and innovation .

Total: 45


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REFERENCES

1. Peter Drucker, Management, Harper Row, 2005.2. Milkovich and Newman, Compensation, McGraw-Hill International, 2005.3. Blanchard and Thacker, Effective Training Systems, Strategies and Practices

Pearson 2006.

4. Dubrin, Leadership, Research Findings, Practices & Skills, Biztantra, 2008.5. Joe Tidd , John Bessant, Keith Pavitt , Managing Innovation ,Wiley 3rd edition,2006.6. T.V.Rao,Appraising and Developing Managerial Performance, Excel Books,2000.7. R.M.Omkar, Personality Development and Career Management, S.Chand

1stedition,2008.8. Richard L.Daft, Leadership, Cengage, 1 st Indian Reprint 2008.

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BA9169 ENTERPRENEURSHIP DEVELOPMENT LT P C3 0 0 3

UNIT I ENTREPRENEURAL COMPETENCE 6

Entrepreneurship concept Entrepreneurship as a Career Entrepreneurial Personality -Characteristics of Successful, Entrepreneur Knowledge and Skills of Entrepreneur.

UNIT II ENTREPRENEURAL ENVIRONMENT 12

Business Environment - Role of Family and Society - Entrepreneurship Development Trainingand Other Support Organisational Services - Central and State Government Industrial Policiesand Regulations - International Business.

UNIT II BUSINESS PLAN PREPARATION 12

Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product -Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with theProject - Feasibility Report Preparation and Evaluation Criteria.

UNIT III LAUNCHING OF SMALL BUSINESS 10

Finance and Human Resource Mobilization Operations Planning - Market and ChannelSelection - Growth Strategies - Product Launching.

UNIT IV MANAGEMENT OF SMALL BUSINESS 5

Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of BusinessUnits- Effective Management of small Business.

Total: 45

TEXT BOOKS

1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.


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2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi,2001.

REFERENCES

1. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms &

Praxis, Biztrantra ,2nd Edition ,20052. Prasama Chandra, Projects Planning, Analysis, Selection, Implementation and

Reviews, Tata McGraw-Hill, 1996.3. P.C.Jain (ed.), Handbook for New Entrepreneurs, EDII, Oxford University Press,

New Delhi, 1999.4. Staff College for Technical Education, Manila and Centre for Research and Industrial

Staff Performance, Bhopal, Entrepreneurship Development, Tata McGraw-HillPublishing Company Ltd., New Delhi, 1998.

5. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House,Chennai -1997.

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BA9170 ORGANISATIONAL THEORY, DESIGN & DEVELOPMENT LT P C3 0 0 3

UNIT I ORGANISATION & ITS ENVIRONMENT 8

Meaning of Organisation Need for existence - Organisational Effectiveness Creation ofValue Measuring Organisational Effectiveness External Resources Approach, InternalSystems Approach and Technical approach - HR implications.

UNIT II ORGANIZATIONAL DESIGN 15

Organizational Design Determinants Components Types - Basic Challenges of designDifferentiation, Integration, Centralization, Decentralization, Standardization, Mutual adjustment-Mechanistic and Organic Structures- Technological and Environmental Impacts on Design-Importance of Design Success and Failures in design - Implications for Managers.

UNIT III ORGANISATIONAL CULTURE 6

Understanding Culture Strong and Weak Cultures Types of Cultures Importance of Culture- Creating and Sustaining Culture - Culture and Strategy - Implications for practicing Managers.

UNIT- IV ORGANISATIONAL CHANGE 6

Meaning Forces for Change - Resistance to Change Types and forms of change Evolutionary and Revolutionary change Change process -Organisation Development HRfunctions and Strategic Change Management - Implications for practicing Managers.


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UNIT V ORGANISATION EVOLUTION AND SUSTENANCE 10

Organizational life cycle Models of transformation Models of Organizational Decision making Organizational Learning Innovation, Intrapreneurship and Creativity-HR implications.

Total: 45

TEXT BOOKS

1. Gareth R.Jones, Organisational Theory, Design & Change, Pearson Education, 7thEdition 2004.

2. Richard L. Daft, Understanding the theory & Design of Organisations, CengageLearning Western, 7th Edition 2007.

REFERENCES

1. Thomson G. Cummings and Christopher G. Worley, Organisational development and

Change, South Western Thompson, 20072. Robbins Organisation Theory; Structure Design & Applications, Prentice Hall of India,2005.

3. Bhupen Srivastava, Organisational Design and Development: Concepts application,Biztantra , 2007.

4. Robert A Paton, James Mc Calman, Change Management, A guide to effectiveimplementation, Response Books, 2005.

5. Adrian ThornHill, Phil Lewis, Mike Millmore and Mark Saunders, Managing Change -AHuman Resource Strategy Approach, Wiley, 2005.

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BA9171 INDUSTRIAL RELATIONS AND LABOUR WELFARE LT P C3 0 0 3

UNIT I INDUSTRIAL RELATIONS 7

Concepts Importance Industrial Relations problems in the Public Sector Growth of TradeUnions Codes of conduct.

UNIT II INDUSTRIAL CONFLICTS 12

Disputes Impact Causes Strikes Prevention Industrial Peace Government Machinery Conciliation Arbitration Adjudication.

UNIT III LABOUR WELFARE 8

Concept Objectives Scope Need Voluntary Welfare Measures Statutory WelfareMeasures Labour Welfare Funds Education and Training Schemes.


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UNIT IV INDUSTRIAL SAFETY 9

Causes of Accidents Prevention Safety Provisions Industrial Health and Hygiene Importance Problems Occupational Hazards Diseases Psychological problems Counseling Statutory Provisions.

UNIT

V WELFARE OF SPECIAL CATEGORIES OF LABOUR 9

Child Labour Female Labour Contract Labour Construction Labour Agricultural LabourDifferently abled Labour BPO & KPO Labour - Social Assistance Social Security Implications.

Total: 45

TEXT BOOKS

1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial Relations, HimalayaPublishing House, New Delhi, 2007.

REFERENCES

1. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, ResponseBooks, 2007.

2. Ratna Sen, Industrial Relations in India, Shifting Paradigms, Macmillan India Ltd., NewDelhi, 2007.

3. Srivastava, Industrial Relations and Labour laws, Vikas, 2007.4. Sarma A. M, Welfare of Unorganized Labour, Himalaya Publishing House, 1st Edition,

2008.5. Subba Rao , Essentials of Human Resource Management & Industrial relations ( Text &

Cases ), Himalaya Publications, 2007.

BackBA9172 LABOUR LEGISLATIONS

L TP C3 0 0 3

Legal Provision relating to

a) Wagesb) Working Conditions and Labour Welfarec) Industrial Relationsd) Social Security

Contained in the following acts are to be studied.Periods

1. The Factories Act, 1948 3

2. The Trade Unions Act, 1926 4

3. The Payment of Wages Act, 1936 3

4. The Minimum Wages Act, 1948 2


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5. The Industrial Disputes Act, 1947 5

6. The Workmens Compensation Act, 1923 2

7. The Payment of Gratuity Act, 1972 3

8. The Payment of Bonus Act, 1965 3

9. The Employees Provident Fund & Misc. Act, 1952 310. The Employees State Insurance Act, 1948 4

11. The Industrial Employment (Standing Orders) Act, 1946 3

12. The Apprentices Act, 1961 2

13. The Equal Remuneration Act, 1976 2

14. The Maternity Benefit Act, 1961 2

15. Contract Labour Regulations and Abolition Act, 1970 2

16. The Child Labour Prevention and Regulation Act, 1986 2

Total: 45

TEXT BOOKS:1. P.K. Padhi, Industrial Laws, PHI, 2008.2. Kapoor N. D , Elements of Mercantile Law, Sultan Chand, 2008.

REFERENCES1 Tax Mann, Labour Laws, 2008.2 D. R. N. Sinha, Indu Balasinha & Semma Priyadarshini Shekar, Industrial Relation,

Trade unions and Labour Legislation, 2004.3 Respective Bare Acts.

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BA9173 STRATEGIC HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT

LT P C3 0 0 3

UNIT I HUMAN RESOURCE DEVELOPMENT 10

Meaning Strategic framework for HRM and HRD Vision, Mission and Values Importance

Challenges to Organisations HRD Functions - Roles of HRD Professionals - HRD NeedsAssessment - HRD practices Measures of HRD performance Links to HR, Strategy andBusiness Goals HRD Program Implementation and Evaluation Recent trends StrategicCapability , Bench Marking and HRD Audit.


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UNIT II E-HRM 6

e- Employee profile e- selection and recruitment - Virtual learning and Orientation e -training and development e- Performance management and Compensation design Development and Implementation of HRIS Designing HR portals Issues in employee privacy

Employee surveys online.

UNIT III CROSS CULTURAL HRM 7

Domestic Vs International HRM - Cultural Dynamics - Culture Assessment - Cross CulturalEducation and Training Programs Leadership and Strategic HR Issues in International

Assignments - Current challenges in Outsourcing, Cross border M and A- Repatriation etc -Building Multicultural Organisation - International Compensation.

UNIT IV CAREER & COMPETENCY DEVELOPMENT 10

Career Concepts Roles Career stages Career planning and Process Career

development Models

Career Motivation and Enrichment

Managing Career plateaus-Designing Effective Career Development Systems Competencies and Career ManagementCompetency Mapping Models Equity and Competency based Compensation.

UNIT V EMPLOYEE COACHING & COUNSELING 12

Need for Coaching Role of HR in coaching Coaching and Performance Skills for EffectiveCoaching Coaching Effectiveness Need for Counseling Role of HR in Counseling -Components of Counseling Programs Counseling Effectiveness Employee Health andWelfare Programs Work Stress Sources - Consequences Stress ManagementTechniques.- Eastern and Western Practices - Self Management and Emotional Intelligence.

Total: 45

TEXT BOOKS1. Randy L. Desimone, Jon M. Werner David M. Mathis, Human Resource Development,

Cengage Learning, 2007.2. Jeffrey A Mello, Strategic Human Resource Management, Cengage Learning,

Southwestern 2007.

REFERENCES1. Bernadin, Human Resource Management, Tata McGraw Hill, 2006.2. Robert L. Mathis and John H. Jackson, Human Resource Management, Cengage

Learning, 2007.3. Rosemary Harrison, Employee Development University Press, India Ltd, New Delhi,2007.

4. Tony Edwards and Chris Rees, International Human Resource Management , Pearson,2007.

5. Chris Brewstes, Paul Sparrow, Guy Vernon, International Human ResourceManagement , University Press 1st Edition 2008.

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BA9174 SOCIAL PSYCHOLOGY LT P C3 0 0 3

UNIT I INTRODUCTION TO SOCIAL PSYCHOLOGY 6

Social Psychology Origin and development Social behaviour and social thought

Applications in society and business.

UNIT II PERCEIVING AND UNDERSTANDING OTHERS 9

Social perception Nonverbal communication Attribution Impression formation andimpression management.

UNIT III COGNITION IN THE SOCIAL WORLD 10

Social cognition Schemas Heuristics Errors Attitudes & Behaviour Persuasion Cognitive dissonance Self, Self Esteem & Social Comparison.

UNIT

IV INTERPERSONAL RELATIONS 10

Social identity Prejudice Discrimination Aggression Interpersonal attraction.

UNIT V APPLIED SOCIAL PSYCHOLOGY 10

Social Influence Conformity Compliance Social Influence - Prosocial behaviour GroupsSocial issues.

Total: 45

TEXT BOOK

1. Baron, Byrne and Brascombe, Social Psychology, 11th Edition, Pearson, 2006.2. David G. Myers, Social Psychology, Tata McGraw Hill, 8th Edition, 2005.

REFERENCES

1. Baron and Byrne, Social Psychology, 8th Edition, PHI, 2006.2. Journal of Personality and Social Psychology Current issues.3. Journal of Applied Social Psychology Current issues.4. Journal of Social and Personal Relationships Current issues.5. Journal of Occupational and Organisational Psychology - Current issues

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BA9175 STRESS MANAGEMENT LT P C3 0 0 3

UNIT I UNDERSTANDING STRESS 6

Meaning Symptoms Works Related Stress Individual Stress Reducing Stress

Burnout.

UNIT II COMMON STRESS FACTORS TIME & CAREER PLATEAUING 12

Time Management Techniques Importance of planning the day Time managementschedule Developing concentration Oorganizing the Work Area Prioritizing Beginning atthe start Techniques for conquering procrastination Sensible delegation Taking the rightbreaksLearning to say No.

UNIT III CRISIS MANAGEMENT 10

Implications People issues Environmental issuesPsychological fall outs Learning to keep

calm Preventing interruptions Controlling crisis Importance of good communication Taking advantage of crisis Pushing new ideas Empowerment.

UNIT IV WORK PLACE HUMOUR 5

Developing a sense of Humour Learning to laugh Role of group cohesion and team spirit Using humour at work Reducing conflicts with humour.

UNIT V SELF DEVELOPMENT 12

Improving Personality Leading with Integrity Enhancing Creativity Effective decisionMaking Sensible Communication The Listening Game Managing Self Meditation for

peace Yoga for Life.

Total: 45REFERENCES

1. Cooper, Managing Stress, Sage, 20072. Waltschafer, Stress Management ,Cengage Learning, 4th Edition 2008.3. Jeff Davidson, Managing Stress, Prentice Hall of India, New Delhi, 2006.4. S.K .Chakraborthy & Pradip Bhattacharya, Human values, New Age International 20085. Swami Ranganathananda, Eternal Values for a changing society, Bharatiya Vidya Bhavan,

2003.

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SYSTEMS ELECTIVESBA9176 DATABASE MANAGEMENT SYSTEM LT P C

3 0 0 3


Database and DBMS characteristics importance advantages evolution - codd rules-database architecture; data organization- file structures and indexing

UNIT II MODELING AND DESIGN FRAME WORK 9

Data models- Conceptual design- ER diagram-relationships- normalization -data managementand system integration

UNIT III DATABASE IMPLEMENTATION 9

Query languages-SQL for data creation, retrieval and manipulation, database transactions,concurrency control, atomicity, recovery, security, backup and recovery, data base

administration- client server architecture based RDBMS.

UNIT IV DISTRIBUTED DATABASE AND OBJECT ORIENTED DATABASES 9

Concepts of distributed databases and design, Object oriented databases-object life cyclemodeling conceptual design-UML.

UNIT V EMERGING TRENDS 9

Overview of visual databases and knowledge based databases-conceptual design and businessimpacts. Scope for professionals and certifications such as Oracle Certified Professional.

Total: 45

TEXT BOOKS

1. Peter Rob, Carlos Coronel, Database System and Design, Implementation andManagement, 7 th edition, Cengage Learning,

2. Jeffrey A Hoffer et al, Modern Database Management, 8th Edition, Pearson Education,2008,

REFERENCES

1. V. K. Jain, Database Management Systems, Dreamtech press, 2007

2. Narayan S. Umanath and Richard W. Scamell, Data Modeling and database design,Thomson course technology, 20083. Mark L.Gillenson & el, Introduction database management, Wiley India Pvt. Ltd, 20084. Peter Rob and Carlos Coronel, Database systems- Design, Implementation and

Management, Thomson Course technology, 20085. Hector Garcia -Molica et al, Database Systems The complete book, Pearson

Education, 2008

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BA9177 E-COMMERCE TECHNOLOGY AND MANAGEMENT LT P C3 0 0 3

UNIT I INTRODUCTION TO E-COMMERCE 8

Electronic commerce and physical commerce - Economic forces advantages myths -

business models.

UNIT II TECHNOLOGY INFRASTRUCTURE 10

Internet and World Wide Web, internet protocols - FTP, intranet and extranet - cryptography,information publishing technology- basics of web server hardware and software.

UNIT III BUSINESS APPLICATIONS 10

Consumer oriented ecommerce etailing and models - Marketing on web advertising, e-mailmarketing, e-CRM; Business oriented ecommerce E-Government, EDI on the internet, SCM;Web Auctions, Virtual communities and Web portals

UNIT IV ECOMMERCE PAYMENTS AND SECURITY 9

E payments - Characteristics of payment of systems, protocols, E-cash, E- check and Micropayment systems.

UNIT V LEGAL AND PRIVACY ISSUES IN E- COMMERCE 8

Legal, Ethics and privacy issues Protection needs and methodology consumer protection,cyber laws , contracts and warranties . Taxation and encryption policies.

Total: 45

TEXT BOOKS

1. Hentry Chan & el , E-Commerce fundamentals and Applications, Wiley India Pvt Ltd,2007.

2. Gary P. Schneider, Electronic commerce, Thomson course technology, Fourth annualedition, 2007

REFERENCES

1. Bharat Bhasker, Electronic Commerce Frame work technologies and Applications, 3rd

Edition. Tata McGrawHill Publications, 2008.2. Kamlesh K.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, TataMcGrawHill Publications, 2008

3. Efraim Turban et al, Electronic Commerce A managerial perspective, PearsonEducation Asia, 2006.

4. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004

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BA9178 ENTERPRISE RESOURCE PLANNING LT P C3 0 0 3

Unit I INTRODUCTION 8

Overview of enterprise systems Evolution - Risks and benefits - Fundamental technology -

Issues to be consider in planning design and implementation of cross functional integrated ERPsystems - Case studies.

UNIT II ERP SOLUTIONS AND FUNCTIONAL MODULES 10

Overview of ERP software solutions- Small medium and large enterprise vendor solutions, BPR,Business Engineering and best Business practices - Business process Management. Overviewof ERP modules -sales and Marketing, Accounting and Finance, Materials and Productionmanagement etc. -Case studies.

UNIT III ERP IMPLEMENTATION 10

Planning Evaluation and selection of ERP systems-Implementation life cycle - ERPimplementation, Methodology and Frame work- Training Data Migration. People Organizationin implementation-Consultants, Vendors and Employees-Case studies.

UNIT IV POST IMPLEMENTATION 8

Maintenance of ERP- Organizational and Industrial impact; Success and Failure factors of andERP Implementation -case studies.

UNIT V EMERGING TRENDS ON ERP 9

Extended ERP systems and ERP bolton -CRM, SCM, Business analytics etc- Future trends in

ERP systems-web enabled, Wireless technologies so on-Case studies.

Total: 45

TEXT BOOK

1. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2006.

REFERENCES

1. Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 20082. Alexis Leon, Enterprise Resource Planning, second edition, Tata McGraw-Hill, 2008.

3. Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2006.4. Vinod Kumar Grag and N.K. Venkitakrishnan, ERP- Concepts and Practice, PrenticeHall of India, 2006.

5. Summer, ERP, Pearson Education, 2008.

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BA9179 DECISION SUPPORT SYSTEM AND INTELLIGENT SYSTEM LT P C3 0 0 3


Management Support systems, Decision making, Models, DSS Overview, Data, Model,

Knowledge Management system.

UNIT II DATA AND MODEL MANAGEMENT SYSTEMS 9

Data Collection, Data Warehousing, Data Mining, Data visualization, Modeling, Static anddynamic, Optimization, Heuristic, Simulation, Multidimensional modeling.

UNIT III GSS, ENTERPRISE DSS, KMS 9

Group support system, Technologies, Enterprise DSS, MRP II, ERP, SCM , Knowledgemanagement methods, Technologies, Tools.

UNIT IV KNOWLEDGE BASED DSS 9

Artificial Intelligence, Expert System, Knowledge Acquisition and validation, Knowledgerepresentation, Inference techniques.

UNIT V ADVANCED INTELLIGENT SYSTEMS 9

Neural Computing, Fuzzy Logic, Intelligent Agents, Implementation, Integration, Intelligent DSS.

Total: 45

TEXT BOOK

1. Efraim Turban and Jay E. Aronson, Decision Support System and Intelligent Systems,Prentice Hall International, 2002

REFERENCES

1. Janakiraman V. S and Sarukesi K, Decision Support Systems, Prentice Hall of India,1999.

2. Lofti, Decision Support System and Management, McGraw Hill Inc, InternationalEdition, New Delhi 1996.

3. Marakas, Decision Support System, Prentice Hall International, Paperback Edition,New Delhi, 1998.

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BA9180 SOFTWARE PROJECT AND QUALITY MANAGEMENT LT P C3 0 0 3

Unit I INTRODUCTION 9

Software Projects, Projects Planning, Process models, Waterfall, RAD, V, Spiral, Incremental,

Prototyping, Project Tracking.

UNIT II SOFTWARE METRICS 9

Goal, Question, Metric (GQM) model, Product Quality metrics, In process Quality metrics,Metrics for software maintenance and testing, Complexity Metrics.

UNIT III SOFTWARE PROJECT ESTIMATION 9

Effort Estimation, Expert Judgment, LOC, Function Points, Object Points, COCOMO, RiskManagement.

UNIT IV SOFTWARE QUALITY 9

Quality Management Systems, Software Quality Models, FURPS, McCalls Models, Applyingseven basic quality tools in software development, Measuring Quality, Gilb, CoQUAMO.

UNIT V SOFTWARE QUALITY ASSURANCE 9

Software Reliability models, Rayleigh model, Defect Removal Effectiveness, Quality standards,ISO 9000 models and standards for process improvement, CMM, PCMM, CMMI, SPICE

Total: 45

TEXT BOOKS

1. Roger S. Pressman, Software Engineering A Practioners Approach, McGraw HillInternational Edition, New Delhi, 2005.

2. Stephen Kan, Metrics and Models in Software Quality Engineering, PearsonEducation Asia, 2004.

REFERENCES

1. Walker Royce, Software Project Management A unified framework, PearsonEducation Asia, New Delhi, 2000.

2. Alan Gillies, Software Quality Theory and Management, Thomson Learning, 2003.3. Bob Hughes and Mike Cotterell, Software Project Management, Tata McGraw Hill,

2003.4. Robert T. Futrell, Donald F. Sahefer and Linda I. Shafer, Quality Software Project

Management, Pearson Education Asia, 2002.5. Richard H. Thayer, Software Engineering Project Management, John Wiley, 2007. Back


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BA9181 DATA MINING AND DATA WAREHOUSING LT P C3 0 0 3

UNIT I INTRODUCTION TO DATA MINING 9

Architecture of data and organization-Relational, Transactional, Spatial data so on- Reporting

and query processing Relation to statistics, Machine learning- Data mining tasks Process -Virtuous cycle of data mining-case studies.

UNIT II DATA WAREHOUSING 8

Data ware house characteristics and view - OLTP and OLAP - Design and development ofdata warehouse- Case studies.

UNIT III DATA MINING TOOLS, METHODS AND TECHNIQUES 10

Lure of statistics- Regression and correlation; Classification- Decision trees; clustering Neuralnetworks; Market basket analysis- Association rules-Genetic algorithms and link analysis- With

case study.

UNIT IV DATA MINING APPLICATIONS 9

Applications in various sectors - Financial services- Financial time serious prediction, retailbanking-Credit risk management and credit scorecards, Genetics, Biological , CRM, Targetmarketing -Case studies.

UNIT V DATA MINING TRENDS 9

Text miningWeb mining- Spatial miningweb usage miningE-metrics and Ecommerce dataanalysis- web promotions-Tutorial on data mining software.

Total: 45

TEXT BOOKS

1. Michel Berry and Gordon Linoff, Data mining techniques for Marketing, Sales andCustomer support, John Wiley, 2004.

2. Jaiwei Ham and Micheline Kamber, Data Mining concepts and techniques, KauffmannPublishers 2001.

REFERENCES

1. W.H.Inmon, Building the Data Warehouse, fourth edition Wiley India pvt. Ltd.2. Ralph Kimball and Richard Merz, The data warehouse toolkit, John Wiley, 2001.3. Michel Berry and Gordon Linoff, Mastering Data mining, John Wiley and

Sons Inc 2004.4. Mattison, Web Warehousing and Knowledge Management, Tata McGraw Hill 2001.5. G. K. Gupta, ntroduction to Data mining with Case Studies, Prentice hall of India.6. Giudici, Applied Data mining Statistical Methods for Business and Industry,

John Wiley.Back


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BA9182 KNOWLEDGE MANAGEMENT SYSTEM LT P C3 0 0 3


Knowledge management theory and practice, Major approaches to KM cycle, Zack, Bukowitz

and Williams, McElroy, Wiig, Integrated cycle.

UNIT II KNOWLEDGE MANAGEMENT MODELS 9

Major theoretical KM models, Von Krogh and Ros, Nonaka and Takeuchi, Choo sense-makingKM model, Wiig model, Boisot Ispace, Complex Adaptive System models, Tacit and Explicitknowledge capture.

UNIT III KM TOOLS STRATEGY AND METRICS 9

KM capture and creation tools, Sharing and Dissemination tools, Acquisition and Applicationtools, KM strategy, Knowledge audit, Gap analysis, KM metrics, Benchmarking, Balanced

scorecard, House of Quality method.

UNIT IV KM IN ORGANISATION 9

Organisational culture, Organisational maturity models, KM team, Ethics of KM, futurechallenges for KM, Research issues, Knowledge application at individual, group andorganisational levels, Knowledge reuse, Knowledge repositories.

UNIT V KNOWLEDGE LEADERSHIP 9

Knowledge Leadership styles, Knowledge alignment with business strategies, Pragmaticknowledge development, Balancing knowledge and business management systems,

Constructing knowledge infrastructure.

Total: 45

TEXT BOOK

1. Kimiz Dalkir, Knowledge Management in Theory and Practice, ButterworthHeinemann 2008.

REFERENCES

1. Stuart Barnes, Knowledge Management Systems Theory and Practice, Cengage

Learning, 2002.2. Steven Cavaleri and Sharon Seivert with Lee W. Lee, Knowledge Leadership TheArt and Science of Knowledge based organisation, Butterworth Heinemann, 2008.

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BA9183 BUSINESS INTELLIGENCE LT P C3 0 0 3


Definition, BI process- Private and Public intelligence, BI Decision Support Initiatives, Business

Drivers, Cost- Benefit analysis, Risk Assessment, Enterprise Infrastructure Evaluation-Technicaland Non-technical.

UNIT II PROJECT PLANNING AND DATA ANALYSIS 9

BI Project planning, Requirements definition and gathering, deliverables, Business focused dataanalysis, top-down Logical data modeling, Bottom-up source data analysis, data cleansing,Prototyping.

UNIT III METADATA REPOSITORY ANALYSIS AND DESIGN 9

Meta Data models, Analysis, Database design, Extract/ Transform / Load (ETL) design, Meta

data design, ETL development.

UNIT IV APPLICATION DEVELOPMENT 9

OLAP tools, Multidimensional analysis factors, architecture, Data mining, Risks, Metadatarespository development, Implementation, Release evaluation.

UNIT V MODERN INFORMATION TECHNOLOGY AND ITS BUSINESSOPPORTUNITIES 9

Business intelligence software, BI on web, Ethical and legal limits, Industrial espionage, BIsoftware, modern techniques of crypto analysis, managing and organizing for an effective BI

Team.

Total: 45

TEXT BOOKS

1. Larissa T. Moss and Shaku Atre, Business Intelligence Roadmap : The completeproject Lifecycle for Decision Support Applications, Addison Wesley, 2003.

2. Efraim Turban, Ramesh Sharda, Jay E. Aronson and David King, BusinessIntelligence, Prentice Hall, 2008.

REFERENCES

1. Elizabeth Vitt, Michael Luckevich Stacia Misner, Business Intelligence, Microsoft,2002.

2. Michalewicz Z., Schmidt M. Michalewicz M and Chiriac C, Adaptive BusinessIntelligence, Springer Verlag, 2006.

3. Galit Shmueli, Nitin R. Patel and Peter C. Bruce, Data Mining for BusinessIntelligence Concepts, Techniques and Applications Wiley, India, 2007.

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BA9184 BUSINESS MODELLING LT P C3 0 0 3


Business analysis, Business analyst, Competencies of business analyst, Strategy analysis,

Stakeholders analysis, Environment analysis, SWOT analysis.

UNIT II BUSINESS ANALYSIS PROCESS MODEL 9

Process models, Process analysis, Investigation techniques, Requirements engineering,Validating the requirements, Modelling business systems.

UNIT III BUSINESS SYSTEM 9

Soft systems, Business perspectives, Business activity models, critical success factors, keyperformance Indicators, Business activity model, gap analysis.

UNIT

IV BUSINESS PROCESS MODELLING 9

Business processes - Business process modelling, business modelling techniques, businesscase analysis, case development, Managing business change, Governance.

UNIT V MANAGING THE INFORMATION RESOURCE 9

Managing data resource, modelling system functions, system data, data modelling andadministration, technology for capturing and storing data, Security.

Total: 45

REFERENCES

1. Becker J, Kuegler M, Rosemann M, Process Management: A Guide for the BusinessProcesses, Berlin Springer, 2003.

2. Senn J. A, Business Information Technology in Business : Principles, Practices andOpportunities, Prentice Hall, 2000

3. Harmon P, Business Process Change, Morgan Kaufmann, Boston MA, 2003.4. Lynda M. Applegate, Robert D Austin, F Warren M. Farlan, Corporate Information

Strategy and Management, Tata Mc Graw Hill, 2007.5. Henry C. Lucas Jr, Information Technology-Strategic Decision Making for Managers,

Wiley, 2005.6. Dorian Pyle, Business Modelling and Data Mining, Morgan Kaufmann Publishers,

2005.7 Parag Kulkarni and Pradip K. Chande, IT Strategy for Business, Oxford HigherEducation, 2008.

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OPERATIONS ELECTIVEBA9185 SUPPLY CHAIN MANAGEMENT LT P C

3 0 0 3


Supply Chain Fundamentals Evolution- Role in Economy - Importance - Decision Phases -Supplier- Manufacturer-Customer chain. Supply chain strategy - Enablers/ Drivers of SupplyChain Performance. Overview of Supply Chain Models and Modeling Systems.

UNIT II STRATEGIC SOURCING 9

Outsourcing Make Vs buy - Identifying core processes - Market Vs Hierarchy - Make Vs buycontinuum -Sourcing strategy - Supplier Evaluation and Measurement - Supplier Selection andContract Negotiation. Creating a world class supply base. World Wide Sourcing.

UNIOT III SUPPLY CHAIN NETWORK 9

Distribution Network Design Role - Factors Influencing Options, Value Addition. Models forFacility Location and Capacity allocation. Impact of uncertainty on Network Design. NetworkDesign decisions using Decision trees. Distribution Center Location Models. Supply ChainNetwork optimization models.

UNIT IV PLANNING DEMAND, INVENTORY AND SUPPLY 9

Value of Information: Bullwhip Effect - Effective forecasting - Coordinating the supply chain.Managing supply chain cycle inventory. Uncertainty in the supply chain Safety Inventory.Coordination in the Supply Chain. Analysing impact of supply chain redesign on the inventory.Managing inventory for short life - cycle products -multiple item -multiple location inv mgmt.

UNIT

V CURRENT TRENDS 9

Supply Chain Integration - Building partnership and trust in SC. SC Restructuring - SC Mapping-SC process restructuring, Postpone the point of differentiation.. E-Business Framework andRole of Supply Chain in e- business and b2b practices. Supply Chain IT Framework.Fundamentals of transaction management. Information Systems development - eSCM - AgileSupply Chains -Reverse Supply chain. Agricultural Supply Chains.

Total: 45

TEXT BOOKS

1. Janat Shah, Supply Chain Management Text and Cases, Pearson Education, 2009.2. Sunil Chopra and Peter Meindl, Supply Chain Management-Strategy Planning andOperation, PHI Learning / Pearson Education, 2007.

3. David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Designing and Managing theSupply Chain: Concepts, Strategies, and Cases, Tata McGraw-Hill, 2005.

REFERENCES

1. Altekar Rahul V, Supply Chain Management-Concept and Cases, PHI, 2005.


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2. Shapiro Jeremy F, Modeling the Supply Chain, Thomson Learning, Second Reprint ,2002.

3. Ballou Ronald H, Business Logistics and Supply Chain Management, PearsonEducation, Second Indian Reprint, 2004.

4. Joel D. Wisner, G. Keong Leong, Keah-Choon Tan, Principles of Supply ChainManagement- A Balanced Approach, South-Western, Cengage Learning 2008.

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BA9186 LOGISTICS MANAGEMENT LT P C3 0 0 3


Definition and Scope of Logistics Functions & Objectives Customer Value Chain ServicePhases and attributes Value added logistics services Role of logistics in Competitivestrategy Customer Service

UNIT II WAREHOUSING AND MATERIALS HANDLING 9

Warehousing Functions Types Site Selection Decision Model Layout Design CostingVirtual Warehouse.Material Handling equipment and Systems Role of Material Handling in Logistics. AutomatedMaterial Handling. Material Storage Systems principles benefits methods.- ASRS.

UNIT III TRANSPORTATION AND PACKAGING 9

Transportation System Evolution, Infrastructure and Networks. Freight Management VehicleRouting Containerization. Modal Characteristics, Inter-modal Operators and Transport

Economies.Packaging- Design considerations, Material and Cost. Packaging as Unitisation. Consumer andIndustrial Packaging.

UNIT IV PERFORMANCE MEASUREMENT AND COSTS 9

Performance Measurement Need, System, Levels and Dimensions. Internal and ExternalPerformance Measurement. Logistics Audit.Total Logistics Cost Concept, Accounting Methods. Cost Identification, Time Frame andFormatting.

UNIT V CURRENT TRENDS 9

Logistics Information Systems Need, Characteristics and Design. E-Logistics Structure andOperation. Logistics Resource Management eLRM. Automatic Identification Technologies.Warehouse Simulation.Reverse Logistics Scope, design and as a competitive tool. Global Logistics Operational andStrategic Issues, ocean and air transportation. Strategic logistics planning.

Total: 45


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TEXT BOOKS

1. Bowersox Donald J, Logistics Management The Integrated Supply Chain Process,Tata McGraw Hill, 2000.

2. Sople Vinod V, Logistics Management The Supply Chain Imperative, PearsonEducation, Indian Reprint 2004.

REFERENCES

1. Coyle et al., The Management of Business Logistics, Thomson Learning, 7th Edition, 2004.2. Ailawadi C Sathish & Rakesh Singh, Logistics Management, PHI, 2005.3. Bloomberg David J et al., Logistics, Prentice Hall India, 2005.4. Pierre David, International Logistics, Biztantra, 2003.5. Ballou Ronald H, Business Logistics and Supply Chain Management, Pearson

Education, Second Indian Reprint, 2004.

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BA9187 ADVANCED OPERATIONS MANAGEMENT LT P C3 0 0 3

UNIT I OPERATIONS STRATEGY IN A GLOBAL ENVIRONMENT 9

Global view of Operations Missions and Strategies OM Decisions Issues in OperationsStrategy Strategy Development and Implementation Global operations Strategy options.

UNIT II FORECASTING AND SCHEDULING MODLES 9

Forecasting Types, Quantitative Models Moving Averages and Smoothing techniques Error estimations. Scheduling and Sequencing models.

UNIT III LOCATION AND LAYOUT STRATEGIES 9

Location Decisions Strategic importance, Factors, Methods. Service Location Strategies.Layout Types Office, retail, warehousing, fixed-position, process-oriented, work-cells,Repetitive and product oriented layouts.

UNIT - IV MRP AND ERP 9

MRP Genesis, Prerequisites, Computations. Handling Uncertainties EOQ in MRPMRP IIERP Models and Software.

UNIT

V RECENT TRENDS IN OPERATIONS MANAGEMENT 9

Recent Trends in operations management Lean manufacturing, CIM, Synchronousmanufacturing & theory of constraints - Agile Manufacturing.

Total: 45


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TEXTBOOKS

1. Norman Gaither and Gregory Frazler, Operations Management, South Western,Cengage Learning, 2002.

2. Jay Heizer & Barry Render , Operations Management , Pearson Education , 2008.

REFERENCES

1. Roberta S. Russell & Bernard W. Taylor Operations Management Quality andCompetetiveness in global environment, Wiley India Fifth Edition, 2006.

2. Chary SN, Production and Operations Management, Tata McGraw Hill, 20063. Richard Chase & Nicolas Aquilano Operations Management for Competitive advantage,

10/e, TMH, 2006.

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BA9188 PRODUCT DESIGN LT P C3 0 0 3


Defining Product, Types of products. Successful Product development characteristics,duration and cost, challenges. Development Process: Generic Process- Adapting to producttypes. Stage-gate model - New Service Development Process

UNIT II PRODUCT PLANNING 9

Product Planning Process Steps. Product Life Cycle. Technology Life Cycle - UnderstandingCustomer Needs - Disruptive Technologies- Product Specification - Concept Generation

Activity- Steps- Brain Storming,

UNIT III PRODUCT CONCEPT 9

Concept Selection Importance, Methodology, concept Screening, Concept Scoring. ConceptTesting. Product Architecture- Definition, Modularity, implication, Establishment, DelayedDifferentiation, Platform Planning.

UNIT IV INDUSTRIAL DESIGN AND DESIGN TOOLS 9

Industrial Design, Design for Manufacturing-Value Engineering-Ergonomics-Prototyping-RobustDesign- Collaborative Product development- Product development economics.

UNIT

V PATENTS 9

Defining Intellectual Property and Patents, Patent Searches and Application, Patent Ownershipand Transfer, Patent Infringement, New Developments and International Patent Law.

Total: 45


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TEXT BOOK

1. Karl T. Ulrich and Steven D. Eppinger, Product Design and Development, TataMcGraw Hill, Third Edition, reprint 2008.

REFERENCES

1. A.K. Chitale and R.C. Gupta, Product Design and Manufacturing, PHI, 2008.2. Michael Grieves, Product Life Cycle Management, Tata McGraw Hill , 2006.3. Deborah E. Bouchoux, Intellectual Property Rights, Delmar, Cengage Learning, 2005.4. Kerber, Ronald L, Laseter, Timothy M., Strategic Product Creation, Tata- McGraw Hill,

2007.5. Bruce T. Barkley, Project Management in New Product Development, Tata McGraw Hill,

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BA9189 SERVICES OPERATIONS MANAGEMENT LT P C

3 0 0 3


Importance and role of Services -Nature of services -Service classification Service PackageService Strategy -Internet strategies - Environmental strategies.

UNIT II SERVICE DESIGN 9

New Service Development - Designing the Service delivery system: Service Blue-printing -Managing Service Experience - Front-office Back-office Interface - Service scape Implicationfor Service Design

UNIT III SERVICE QUALITY 9

Service Quality- SERVQUAL, -Gap Model -Complaint management - Walk-through Audit -Service Recovery - Service Guarantees - Service Encounter.

UNIT IV OPERATING SERVICES 9

Service operational planning and control -Process Analysis - Process Simulation -ServiceFacility Location -Capacity Management in Services Queuing models - Waiting Lines Simulation - Yield management.

UNIT

V TOOLS AND TECHNIQUES 9

Inventory Management in Services Retail Discounting Model - Newsvendor Model - VehicleRouting and Scheduling -Productivity and Performance measurement - Data Envelopment

Analysis (DEA) -Scoring System Method for customer selection.

Total: 45


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TEXT BOOKS

1. James A. Fitzsimmons, Mona J. Fitzsimmons, Service Management Operations,Strategy, Information Technology, Tata McGraw Hill Edition 2006.

2. Richard Metters, Kathryn King-Metters, Madeleine Pullman, Steve WaltonService Operations Management, South-Western, Cengage Learning, 2006.

REFERENCES

1. Cengiz Haksever, Barry Render, Roberta S. Russell, Rebert G. Murdick, ServiceManagement and Operations, Pearson Education Second Edition.

2. Robert Johnston, Graham Clark, Service Operations Management, Pearson Education,2005.

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BA9190 PROJECT MANAGEMENT LT P C

3 0 0 3

UNIT I INTRODUCTION TO PROJECT MANAGEMENT 9

Project Management DefinitionGoal - Lifecycles. Project Selection Methods. Project PortfolioProcess Project Formulation. Project Manager Roles- Responsibilities and Selection Project Teams.

UNIT II PLANNING AND BUDGETING 9

The Planning Process Work Break down Structure Role of Multidisciplinary teams. Budgetthe Project Methods. Cost Estimating and Improvement. Budget uncertainty and risk

management.

UNIT III SCHEDULING & RESOURCE ALLOCATION 9

PERT & CPM Networks Project Uncertainty and Risk Management Simulation GanttCharts Expediting a project Resource loading and leveling. Allocating scarce resources Goldratts Critical Chain.

UNIT IV CONTROL AND COMPLETION 9

The Plan-Monitor-Control cycle Data Collecting and reporting Project Control Designingthe control system. Project Evaluation, Auditing and Termination.

UNIT V PROJECT ORGANISATION & CONFLICT MANAGEMENT 9

Formal Organisation Structure Organisation Design Types of project organizations. Conflict Origin & Consequences. Managing conflict Team methods for resolving conflict.

Total: 45


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TEXT BOOKS

1. Samuel J. Mantel et al. Project Management Core Textbook, First IndianEdition, Wiley India, 2006.

2. John M. Nicholas, Project Management for Business and Technology - Principles andPractice, Second Edition, Pearson Education, 2006.

REFERENCES

1. Clifford Gray and Erik Larson, Project Management, Tata McGraw Hill Edition,2005.

2. Gido and Clements, Successful Project Management, Second Edition, ThomsonLearning, 2003.

3. John M. Nicholas and Herman Steyn, Project Management for Business,Engineering and Technology, Butterworth-Heinemann, 2008.

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BA9191 ADVANCED MAINTENANCE MANAGEMENT LT P C3 0 0 3

UNIT I MAINTENANCE CONCEPTS 9

Objectives and functions of Maintenance Maintenance Strategies Organisation forMaintenance Five Zero Concept

UNIT II FAILURE DATA ANALYSIS 9

MTBF, MTTF, Useful Life Survival Curves Failure Time distributions (Poisson, Exponentialand Normal) - Repair Time Distribution Maintainability Prediction Design for Maintainability

Availability.

UNIT III MAINTENANCE PLANNING AND REPLACEMENT DECISION 9

Overhaul and repair meaning and difference Optimal overhaul Repair policies forequipment subject to break down Spare parts management.Optimal interval between preventive replacement of equipment subject to break down, groupreplacement.

UNIT IV MAINTENANCE POLICIES 9

Fixed Time Maintenance Condition based Maintenance. Operate to failure Opportunity

Maintenance Design out maintenance Total Productive Maintenance.

UNIT V RECENT TECHNIQUES 9

Reliability Centered Maintenance (RCM) Total Productive Maintenance (TPM) Philosophyand implementation Signature Analysis CMMS Concept of Terotechnology Reengineering Maintenance process.

Total: 45


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TEXT BOOKS

1. Mishtra RC and Pathak K, Maintenance Engineering and Management, PHI,2005.

2. Sushil Kumar Srivatsava, Industrial Maintenance Management, S Chand and

Company, 2005.

REFERENCES

1. Jardine AK, Maintenance, Replacement and Reliability, Pitman Publishing.2. Kelly and Harris MJ, Management of Industrial Maintenance, Butterworth and

Company Limited.

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BA9192 ROBUST DESIGN LT P C

3 0 0 3


Introduction to robust design - Robust Design and Experiments -Planning of experiments -Overview of quality by design - Quality loss function -ANOVA rationale -Single FactorExperiments.

UNIT II FACTORIAL EXPERIMENTS 9

Basic Definition and Principles - Two factor factorial design - tests on means - EMS rule - 2K

and 3K factorial designs -Fractional factorial design.

UNIT III SPECIAL EXPERIMENTAL DESIGNS 9

Randomized blocks - Latin square design - Blocking and confounding - Response SurfaceMethod - Nested designs.

UNIT IV ORTHOGONAL EXPERIMENTS 9

Comparison of classical and Taguchi s approach - Selection and application of orthogonalarrays for design - Conduct of experiments -collection and analysis of simple experiments -modifying orthogonal arrays - multi-response data analysis.

UNIT

V MAKING THE DESIGN ROBUST 9

Variability due to noise factors - classification of quality characteristics and parameters -objective functions - Parameter design - optimization using S/N ratios - attribute data analysis.

Total: 45


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TEXTBOOK

1. Douglas.C. Montgomery, Design and Analysis of Experiments, John Wiley andSons 2005.

2. Phillip J. Rose, Taguchi techniques for quality engineering, Tata McGraw Hill, 2005.

REFERENCES

1. Nicolo Belavendram, Quality by Design: Taguchi techniques for industrialExperimentation, Prentice Hall 1999.

2. Tapan. P. Bagchi, Taguchi methods explained: Practical steps to Robust Design,PHI, 1993.