BIRLA INSTITUTE OF TECHNOLOGY, RANCHI, INDIA DEPARTMENT OF
MANAGEMENT
MBA2007 STRATEGIC MANAGEMENT
Module 1: Definition, nature, scope and importance of strategy
and strategic management. Strategic decision making. Process of
strategic management and levels at which strategy operates. Role of
strategists. Defining strategic intent: vision, mission, goals and
objectives. Business definition.
Module 2: Environment appraisal: Concept of environment,
components of environment (economic, legal, social, political and
technological). Environmental scanning techniques- ETOP, QUEST and
SWOT. Internal Appraisal: The internal environment, organisational
capabilities in various functional areas and strategic advantage
profile. Methods and techniques used for organisational appraisal
(Value chain analysis, financial and non financial analysis,
historical analysis, Identification of critical success factors
(CSF). Module 3: Corporate level strategies: stability, expansion,
retrenchment and combination strategies. Corporate restructing.
Concept of synergy.Business level strategies: Porters framework of
competitive strategies, conditions, risks and benefits of cost
leadership, differentiation and focus strategies. Location and
timing tactics. Concept, importance, building and use of core
competence
Module 4: Strategic Analysis and Choice: Corporate level
analysis( BCG, GE nine cell, Hofers product market evolution and
shell directional policy matrix). Industry level analysis, Porters
five forces model.
Module 5: Strategy Implementation: Resource allocation, Projects
and procedural issues. Organisation structure and systems in
strategy implementation. Leadership and corporate culture,
values.
Module 6: Ethics and Social responsibility: Operational and
derived functional plans to implement strategy. Integration of
functional plans.
Module 7: Strategy control and operational control.
Organisational systems and techniques of strategic evaluation.
Reference Text Books:
1. Azhar Kazmi: Business policy 2. William F. Glueck: Strategic
management and business policy 3. Michael Porter: Strategic
Management 4. S.B. Budhiraja & Atheya: Cases in Strategic
Management 5. Wheelen & Rangarajan: Concepts in strategic
management & Business policy 6. Jay. B. Barney & William.
S. Hesterly: Strategic Management & Competitive Advantage
