MAYORS INSTITUTE September, 18, 2013 DESTINATION WHITING,
INDIANA
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Striving for Diversified AV Growth Enhance Business Corridors
Improve Housing Inventory There are different ways to do it Whiting
is betting its through tourism related development OUR
STRATEGY
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Luck played a bigger part in our story than talent did Probably
no surprise to you! DISCLAIMER
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To give you a perspective of Whitings geography, heres an
aerial view of the city LAY OF THE LAND
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WHY TOURISM? Whitings 4 Top Assets are:
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bp
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All 4 Assets support the theme BP - Engaged Partner - Tax $$ -
Tourism Asset (think Hershey, PA) Main St. Supports the visitors
Pierogi Fest 300K visitors Proximity to Chicago = 9.5 million
people WHY TOURISM?
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We knew we needed a catalyst Lakefront Development was the
obvious place to start With the help of American Structurepoint, we
created a plan Implementation of the Plan was estimated to cost
$50M HOW DID WE START?
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We then shopped the plan to anyone who would listen It all came
down to finding someone crazy enough to publicly beg for $30M HOW
DID WE START?
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LOOK NO FURTHER
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$50M Lakefront Development $20M RDA Grant $20M TIF Bonds
(single taxpayer) $6M Federal Grants $3M BP Contribution $1M Pocket
Change SECURED FUNDING
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WHATS BEEN COMPLETED?
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WHATS IN PROCESS NOW?
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WHATS on DECK? BPs $4 billion modernization project will hit
the tax roles in 2014 Will allow me to: Issue a new bond for $$$
Retire the $20M Lakefront bond
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LF - STADIUM DISTRICT $20M Lakefront Hotel Lakefront Restaurant
150,000 sf mixed-use development 3 in 1 Museum Senior Apartments
Residential Condos Single Family Were far from done . 3 years?
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BP plans to build a new ginormous Office Campus $$$ Adjacent to
Oil City Stadium All in our TIF Primary driver for location
selection was our Lakefront Plan ICING ON THE CAKE
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Analyze your strengths Assets You must have a Plan & Vision
No one will take you seriously You dont have to reinvent wheel
Shamelessly promote your City until you run out of liquor, then
start again TIPs
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Start small We started with acquisitions Recruit a corporate
partner(s) Hire a grant writer UTILIZE TIF Be Relentlessly
Persistent Took me 7 years TIPs
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If Whiting can get this far with me steering the ship, skys the
limit for you guys! ENCOURAGEMENT