May Soon

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INTRODUCTION

Maysoon is the largest manufacturer and retailer of women's fashion

garments in Pakistan, with a large South Asian clientele around the

world. It was established in 2005. The name of the boutique was

suggested and finalized by SH. KALEEM FAROOQ AHMED after studying

the different attractive words and their meanings which are related to

term beauty. MAYSOON is an Arabic word which means BEAUTIFUL

BODY STRUCTURE. MAYSOON has very different and exclusive varaiety

of clothes and are available at the price which is justified. In a short

span Maysoon has created a fashion revolution with her exquisite

designing and chic image which shows in all her lines from Casuals,

Party-Wear to Bridals.

Offering a diverse mix of fashion and accessories, ranging from the

classic to the quirky, the variety, at maysoon, is extensive, from

casual, evening and party wear to special occasions and bridal gowns,

we always offer updated styles and complete wardrobe solutions for

every one’s apparel needs. Maysoon clothes are amalgam of hues,

glitters, and ravishing styles. In our designs we have chosen both

pastel and vibrant shades, and both heavy and lighter fabrics such as

silk, crepe, rawsilk, kataan, charmeuse, crepe tissue, chiffon, satins,

georgette, organza, net, khaadi, karandi, crushed fabric, banarsi, atlas,

jamawar and velv

Maysoon uses high quality imported fabric and particularly like to work

with unusual, novelty fabric, but put it in a basic shape. This, we

believe, helps the piece last. Our main emphasis has been to create

Haute Couture (Made-to-measure) clothes with excellent colour

schemes and embroidery with fashion embellishments in all their

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compositions. The embroideries include Zardosi, Kora, Naqshi, Bead,

Sequin, Swarovski Crystal, Diamantes, Appliqué, Kundan, Badla,

Kamdani, Aari, Jaali, Mokaish, Kashida, Abla, Resham, and Tilla work

(Silver and Gold threads).

Today Maysoon is the only fashion house with industrial scale

production facilities and one of the largest network of outlets in

Pakistan. With a large skilled workforce and a team of professionally

trained designers.

HISTORY

Before starting the boutique business, the owners were involved in transport

business named General Transport Services (GTS). They owned 100 buses and

successfully run their business but General Transport Services (GTS) was a

government owned company and was liquidated in 1998 and owners had suffered

huge losses. Many of the busses had been lost and remaining were sold.

After that misfortune, they were thinking about another business to start. One of the friend of the Sh. Farooq Ahmad named Chaudhary Waqas gave him the idea of

starting a boutique business who was dealt in boutique business. But the problem

was that the owners had no experience and knowledge of this business at that time.

They started spending their time on friend’s shop. After getting little idea, they

displayed few dresses on their frind’s shop got very good response from

customers. They did this many times and the luck was with them and at every next

step, their confidence level enhanced to start their own boutique.

It is a family business which is owned and managed by two brothers and Sh

Kaleem Farooq Ahmed who is a son of Sh. Farooq Ahmad. They started their first

shop in Alam bazaar, Anarkali in November 1998, with the name KELY GEE.

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KELY is a Hollywood model and their owners were very much impressed with

her.

Owners/directors

1. Sh.Farooq Ahamad

Director

2. Sh.Rauf Ahamad

Director

3. Sh.Kaleem Farooq (Mr.Kely)

Executive & Creative Director

ABOUT DIRECTORS

NO ONE CAN BEAT US IN FASHION

Sh.Kaleem Farooq Ahamad (Kely)

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Creative Director

Fashion today is not dictated to women - The modern, confident

woman chooses what she wears. Modern chic is all about

personalization - whims of fancy that carry you to an

elevated state of being and creativity.

Sheikh Kaleem’s unique talent and passionate

disposition has fuelled his rise as an international

designer for one of the most recognized luxury fashion

brands.Studied fashion designing at London school of Arts before

apprenticing in a small ready to wear house. He took his trade mark

confidence and conviction and has bought a powerful point of view to

the house of accessories.

"I genuinely believe that today’s women have the confidence to wear

any color, no matter how wild and conflicting, for her any line in the

silhouette can be flattering, granted that there is a balance and a

sense of minimalism about the form".

Today’s women do not need to take the hassle of overdone clothes -

The underlying theme of Maysoon is and always will be minimalist,

clean, trendy, modern and wearable clothes that are internationally

tuned to the latest styles.

Fashion is Art - It is harnessed creativity that elevates the woman,

envelopes her - conveys her every mood, her every whim to the rest of

the world. She is beautiful, loving, wild; aware and confident of her

sexuality.

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DESIGNERS

Sh.Kaleem Farooq (Mr.Kely)

Executive & Creative Director

He did ------ from UK

STORE LOCATIONS

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PAKISTAN

Islamabad:

Riaz Arcade Shop No.5 Jinah Super Islamabad .

Cell: 03009451480

Lahore:

8/Bhawalpur Block Fortress Stadium Lahore.

Phone: 042-6671646

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12 Mehran Block Fortress Stadium Cantt, Lahore.

Phone: 042-6681667-6682909

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Shop No:1,2 Hanif Chamber Liberty Market Lahore.

Phone: 042-5756179-5877270-5877277

Karachi:

Shop No.2,Asif Arcade, Bahadarabad Karachi.

Phone: 021-4943019

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[email protected]

New Jersey:

41 Middlesex Ave,Iselin, NJ 08830,

Off Oak Tree Road

Phone:732-283-0204,908-930-5699

Fax:732-283-5071

mailto:[email protected]


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Head Office:

suite#1 hanif chamber liberty market lahore,pakistan

vioce:+92-3218408323-3008408323-4235011232

fax:+92-4235877270

uk office for whole sale:+44208449386

Email: [email protected]




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ORDER PLACING PROCESS

Online selling

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Fashion shows

Fashion Show in Pakistan-2006

The Maysoon Lifestyle 2006 is taking place once again in Lahore Pakistan, The Show

encompassed all aspects of the Asian community’s vibrant lifestyle, with different zones.

Kaleem (Creative Director) said all the material used in Maysoon clothes was indigenous.

He said the textile industry should promote fashion by holding fashion weeks.

Fashion Show in Pakistan-2005

A professional model and amateur present creations by Maysoon designer kely in a

fashion show on 2005 in Lahore, Pakistan.

Marketing strategy

The marketing logic by which the business unit hopes to achieve its marketing objectives.

Marketing strategy involves following steps.

• Market segmentation

• Market targeting

• Market differentiation and positioning

Market segmentationDividing a market into different groups of buyers who have different needs,

characteristics and behavior and who might require separate product or marketing program.

Market segmentA group of consumers who respond in a similar way to given set of marketing efforts.

Market segmentation of maysoon

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Market segmentation of maysoon is done on multiple bases such as demographic

segmentation, gender segmentation, income segmentation and psychographic

segmentation. The company is approaching the young ladies who belong to middle high

class or elite class and who are very conscious about their social status, life style and

personality characteristics. Consumer personality is very important in order to judge

consumer buying behavior.

Market targetingThe process of evaluating each segment attractiveness and selecting one or more

segments to enter.

Market targeting of maysoonBuyers have very distinct needs and that’s why seller views each buyer as a separate

target market. Maysoon target marketing strategy involves micromarketing which means

tailoring products and marketing programs according to the needs and wants of specificindividuals and locations.

Market differentiation and positioningMarketing positioning is a process of arranging for a product to occupy a clear,

distinctive and desirable place relative to competing products in the minds of target

consumers whereas differentiation means actually differentiating the market offering to

create superior customer value.

Market differentiation and positioning of maysoon

The company has differentiated its market offering and positioned itself on different

attributes such as

Quality of fabric

Quality of stitching and embroidery

Elegance of machine and handwork

MARKETING MANAGEMANT ORIENTATIONMarket management helps in designing marketing strategies to build profitable

relationship with customers. There are various concepts under which companies designtheir strategies. MAYSOON is using MARKETING CONCEPT i.e. the marketing

management philosophy that achieving organizational goals depends on knowing the

needs and wants of target market and delivering the desired satisfactions better than

competitors do.

Market Customer Integrated Profits through

Needs marketing customer satisfaction

The

marketing

conceptOUTSIDE-IN PERSPECTIVE

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RECRUITMENT PROCESSThe recruitment process of Maysoon is very simple. It doesn’t involve any complex

formalities. The incumbent just has to submit his bio-data and Sh. Kaleem Farooq has

the authority to hire or reject the candidate.

The following points are taken into consideration while hiring a person as a salesperson.

Qualification (at least matric)

Experience

Personal appearance

Communication skills

Except all these requirements, there is a one week trail of a candidate in order to judge

his selling and communication skills.

EMPLOYEES PERSPECTIVEEmployee’s perspective (satisfaction level) about his organization can be judged with the

help of following criteria.

Pay/salary

Treatment

Bonus/incentives

Holidays

Workload

Timings

(details)

FINANCIAL INSIGHT

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Most profitable branchMaysoon is not a single shop in Lahore. It has several branches located in different parts

of Lahore. Among these branches, the fortress branch is the most profitable branch of

maysoon according to their owners. The reason behind this is that the rates of this shopare somewhat high as compare to other shops as target consumers belong to elite class.

The following picture is giving the glimpse of the most profitable branch of maysoon in

Lahore.

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5

10

15

20

25

fortress cantt liberty

BRANCHES

branches

AVERAGE

PROFIT

(Figure in0.1 million)

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Sales trend for last four years

The following graph is showing the trend of the sales of maysoon i.e. fortress branch for

the last four years. The graph is showing the decreasing trend in sales. The sales of year

2006 are less as compared to year 2007 because in year 2006,the maysoon was at very

initial stage and with the passage of time i.e. in 2007 the profits starts increasing but inyear 2008 and 2009 the profits start diminishing because of certain political and security

reasons in Pakistan.

SALES TREND

0

5

10

15

20

25

30

2006 2007 2008 2009

REASONS FOR LOW SALES

There are certain reasons behind the low sales of maysoon.

Political conditions

Security reasons

BEST SALES SEASONS

SALES

(Figure in

0.1 million)

YEARS

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ACCOUNTS MANAGEMENT

PAY SYSTEM

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COMPETITORSKASHISH

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SAJNI

•

DARLING

Documents

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