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“ This is Davos for Geeks”
BR
AN
D
“ This is Davos for Geeks”
May 4
th – 6
th
Beth Comstock
CMO, GE
Keith Weed
Chief Marketing and Communications Officer, Unilever
Jack Dorsey Co-Founder Twitter
Arianna Huffington
Editor in Chief and Founder, The Huffington Post
Bonin Bough
VP of Global Media & Consumer Engagement, Mondelez
John Hayes
CMO, American Express
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Introduction Brand X is an invite only gathering. It was founded on a simple premise; the marketers of the world’s leading companies needed a single place to meet, Brand X would be that place.
In a digital and mobile world, marketers can create new and personal experiences for their customers. Brand X is at the forefront as a forum for discussing these ideas. The event comprises the world’s leading marketing officers and advertising executives. CMOs and senior executives from companies such as Twitter, GE, Coca-Cola, Nike, Vox Media, Unilever, Pinterest, Getty Images, Spotify, American Express and Facebook have attended, amongst many more.
Brand X is more than an event, it is an experience. 150 of the most accomplished and respected leaders in marketing come together to share their stories and insights in a truly global gathering.
Brand X brings old friends together, while also creating new and meaningful relationships. Many of the attendees will not have met before, but will have experienced so much that is familiar in terms of the challenges of changing the established way things are done.
We look forward to welcoming you to Brand X.
Paddy Cosgrave
Founder and CEO
‘It was a conference that lived up to, and even exceeded, the hype.’
‘An extraordinary gathering of talent & energy with one goal: to help entrepreneurs network.’
‘A grand conclave of the tech industry’s high priests, who came from all over the world.’
‘This is Davos for geeks.’
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% of attendees polled05 10 15
Chief Marketing Officer - 23%Other - 14%
VP of Marketing - 14% Head of Innovation - 12%
Chief Digital Officer - 11%Founder - 9%
Head of Digital - 8%Director of Social Media - 6%
CEO - 3%
37%EUROPE
42%AMERICAS
15%ASIA
6%AFRICA
Global communications and advertising agencies
Consumer GoodsRetailers
TechnologyServices
MediaElectronics
Telecommunications / CommunicationsLuxury
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David Karp, CEO and founder of Tumblr speaking at Web Summit 2014
Brand X is brought to you by the organizers of the Web Summit, F.ounders, and Collision. Our events have been described by Forbes as “the best technology conference on the planet” and by Bloomberg as “Davos for Geeks”.
We endeavour to build an experience that’s different and that difference works for our attendees. Our speakers are world class and our networking is “simply legendary”. It is this unique experience we bring to Brand X.
Over two and a half days we create an intimate and carefully constructed event giving attendees structured and informal opportunities to forge friendships and build lasting relationships with the world’s leading marketing executives.
While most conferences are based on pontificating and consuming, we facilitate interactive discussions that not only allow attendees to exchange ideas, but to tackle today’s marketing challenges at the highest level.
During your time in Brand X, you will be invited to take part in the wider Collision event. Collision will bring together the world’s leading technology entrepreneurs, executives, investors, and innovators - this will give you the opportunity not only to meet your peers, but the industry-leaders from the world of technology opportunities to forge friendships and build lasting relationships with the world’s leading marketers.
WHO ARE WE?SCHEDULE
May 4th: Brand X Opening Drinks
Brand X Dinner
Brand X Party
Pre-roundtable Coffee and Registration
Brand X Morning Roundtable Session
Brand X Lunch
Brand X Afternoon Roundtable Session
Brand X Dinner
Collision Drinks
Participate in Collision Programme
Closing Night Party
May 5th:
19:00
20:00
22:00
10:30
11:00
12:30
13:30
19:00
21:00
9:00
21:00
May 6th:
Bonin Bough VP Global Media and Consumer Engagement at Mondelez International, Marketing Stage, Web Summit 2014.
WHO ARE WE?
Founders of YouTube, Skype & Twitter at F.ounders in Dublin.
PREVIOUS ATTENDEES
Keith WeedCMO, Unilever
Dermot McCormackPresident of Video, AOL
John HayesCMO, American Express
Beth ComstockCMO, GE
Lauren Wirtzer SeawoodHead of Digital, Parkwood Entertainment
Dan RoseVP Partnerships, Facebook
Jack Dorseyco-founder of Twitter
Kieran HannonCMO, Belkin International
Mark ReadCEO, WPP Digital
Norm JohnstonChief Digital Officer, Mindshare Worldwide
Bonin BoughVP of Global Media & Consumer Engagement, Mondelez
Darren HustonCEO, Priceline
Jim Bankoff CEO & Chairman, Vox Media
Guy WollaertCTO, Coca-Cola
Chris SatchellCTO, Nike
Andy MarkowitzGlobal Digital Strategy Director, GE
Rachel SchuttChief Data Scientist, Newscorp
Joanne BradfordVP Partnerships, Pinterest
Suresh BalajiGlobal Head of Marketing Strategy, HSBC
Henry BlodgetCo-Founder & CEO, Business Insider
Geoff SeeleyGlobal Communications Planning Director, Unilever
PREVIOUS ATTENDEES
Jimmy MaymannCEO, The Huffington Post
Arianna HuffingtonEditor in Chief and Founder, The Huffington Post
Tash WhitmeyCEO, Havas EHS
WHAT IS COLLISION
Collision is our sister event to Web Summit and found a home in Tony Hsieh’s Downtown Project in Vegas.
In 4 short years, Web Summit has become Europe’s largest tech conference attracting over 20,000 attendees from around the world. Collision is our vision for a new type of conference for America: a meeting place for 10,000 people both building the companies of tomorrow and managing the companies of today.
The first Collision was held in Downtown Vegas in May 2014. In 2015, Collision will grow to a 10,000 person conference, attracting attendees from over 100 countries.
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MEDIAIt’s not just the big tech names that attend our events. The world’s most important media companies cover proceedings and partner with us. Our events attract real international buzz. Getting industry giants together never fails to attract significant press attention.
The exclusive nature of Brand X means media access will be limited to editors and lead broadcasters from the world’s top outlets. Previous media attendees at our events have included: the New York Times, CNBC, Bloomberg, The Wall Street Journal, Wired, the BBC and Time Magazine.
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COMPANIES WHO JOIN US
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Bono, Eric Wahlfross and Dana Brunetti in conversation at Web Summit 2014.
Ed Catmull, founder of Pixar at F.ounders this year.
Jonathan Klein CEO and Co-Founder of Getty Images leading a roundtable discussion at Brand X 2014.
