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May 2015
The
GLOBE Managers Don’t Just Set Goals…
They DOUBLE Them!
Gazette
GLOBE’s first ever Crowdfunding campaign, #94globeborrowers, was a huge success! Spring
2015 GLOBE Managers worked with St. John’s Office of Institutional Advancement and
GiveCampus to launch this exciting fundraising campaign. The goal of the campaign was to
get 94 unique donors within 30 days. At the start of the campaign on April 1st, GLOBE had 94
borrowers, which is where #94globeborrowers originated. Within a week of the campaign,
GLOBE had surpassed their goal of 94 donors. GLOBE then set their eyes on a new goal:
double the original goal and get a total of 188 unique donors. By April 30th, GLOBE had
received 201 unique donors and a total pledge amount of over $4000.
Marketing and Fundraising: Michael Benjamin, Leilani Blira-Koessler*, Ramsha Hussain, Minh Nghiem, Silken Solomon
Technology and Communications Team: Jhoselyn Escobar, William Hernandez, Mark Jones*, Joshua Ramirez
Finance, Budgets and Risk Assessment Team: Zackery Allen, Frederick Dai, Milton Parra*, Lewis Psofimis, Sabine Stamer
Enterprise Development and Program Impact Audits Team: Umulisa Dukuze, Jasiel Martin-Odoom, Keelyn Sauchelli, Collin Stubblefield*, Chinyere Ukaegbu *Indicates Team Liaisons
Mobile Bake Sale 2/19/2015
GLOBE Managers Spring 2015 Marketing & Fundraising Team
Updates & Goals
Raise $1500
Our first goal was to raise $1500, without exceeding a
spending budget of $1000. We planned to achieve this
goal by hosting 4 fundraising events. These included
two bakes sales, the GLOBE Annual Mixer, and the
final presentations with a raffle. We also planned to
achieve this with the #94globeborrowers campaign
and through the sale of promotional items.
Increase Visibility across Campus
We wanted GLOBE to be an easily recognized name on
campus. With the help of Scott Wallick, GLOBE was
featured on MYSJU and in two email blasts. This led to
a record number of interested applicants for the fall
2015 GLOBE class. We also gave out GLOBE stickers to
current managers for their laptops, which has sparked
questions amongst students and faculty about GLOBE.
Sell off Overflow of Promotional
Items
We noticed early on in the semester that there were
several promotional items taking up space in Dr.
Sama’s office. We wanted to sell off as many of these
promotional items as possible through our various
events. We also decided to give away promotional
items as incentives for our crowdfunding campaign.
Anyone donating $20 or more to the campaign was
given a bundle of GLOBE items.
Setup Events for Next Semester
We wanted to make sure that the next Marketing team
could hit the ground running. To do this we came up
with flyers for next semester and a letter for a letter
writing campaign. We also worked on a Flyer Archive
so that future managers have access to flyers that have
made events successful.
Finance, Budgets and Risk
Assessment Team
Updates & Goals
Loan Recommendations
We received four new loan applications this
semester, all of which were approved by the
GLOBE steering committee. Dona Dora Morales
from Nicaragua will receive a loan of $1000 for 15
months. Vo Thi Phuong and Nguyen Duong Ngoc
Anh from Vietnam will receive loans of $233 for 7
months and of $800 for 24 months, respectively.
Don Jose Concepcion of Nicaragua will receive his
second GLOBE loan of $700 over 24 months to
extend his business.
Research
As a class, we decided to research the possibility of
expansion in two countries: the Philippines and
Guatemala. We chose these countries because we
have already made connections with the
Daughters of Charity in both countries. Dr. Sama
visited with the Daughters in the Philippines, and
Sabine Stamer, a member of the Finance Team
visited with daughters in Guatemala.
Database for Current Borrowers
We wanted to update the current borrower
database and make it easier to manage. We are
using color coding to classify the different stages of
a loan, making loan tracking easier.
Revised Loan Application
We updated the current loan application to add
clarifying questions for the Daughters of Charity,
as this will expedite the recommendation process.
The revised loan application will explain how
interest is determined. The new application will
also ask if the applicant has ever had a loan from
another institution and whether or not they repaid
that loan.
Technology and
Communications Team
Updates & Goals
Contact Database
We have a goal to build an Access contact database.
The database will categorize each contact into
different categories based on their relationship to
GLOBE. This will make it easier to navigate and
create custom mailing lists.
Borrower Database
We also wanted to build an Access database for our
borrowers. The database will make it easier to find
information on a specific borrower, and track loan
repayments.
Social Media Awareness
Each of the team members has been posting
individually on different media sites to engage our
audiences as well as to increase followers. Our goal
was to increase the number of followers and likes
on the different social media sites by at least 10%.
We followed a social media agenda that gives us a
consistent format for posting each week, using
optimal time slots.
Viral Crowdfunding Campaign
We worked with Institutional Advancement and
Scott VanDeusen to launch GLOBE’s first ever
crowdfunding campaign. We want to use social
media to engage our followers and encourage
them to share the campaign with their friends with
the use of #94globeborrowers.
#94globeborrowers
Enterprise Development &
Program Impact Audits Team
Updates & Goals
Internal & External Audits
Our first goal was to audit our program both
internally and externally. Our team’s first internal
audits were successful and the results helped
every team to understand how they were
progressing to date. We also collected data from
pre and post loan surveys, in order to conduct our
external audits and understand our program’s
impact in the field.
Expansion
We researched the possibility of expanding into
Guatemala and the Philippines, with an eye on how
these environments would offer opportunities for
borrower success. We concluded that these
countries would be good countries for GLOBE to
operate in. We have made connections with the
Daughters of Charity in both countries and hope to
begin operations in both countries soon.
Continuity Plan
We collaborated with the Finance Team to work on
a plan for continuity. By using a OneDrive account,
each team uploads information that will be useful
for future GLOBE managers. The OneDrive account
will be managed by Dr. Sama and she will allow
each new GLOBE manager to access information
from past semesters so they can hit the ground
running.
GLOBE Alumni Visit 2/10/2015
GLOBE’s 4th Annual Mixer
GLOBE by the Numbers
GLOBE’s Global Reach
Numbers of Loans by Country
ALUMNI CORNER
Nurus Salam
GLOBE Manager Fall 2012
Growing up in Bangladesh, I have witnessed first-
hand how the vicious cycle of poverty affected and
marginalized a significant portion of the
population in the country. There are real-life
stories of young children earning a living by pulling
rickshaws in dangerous streets of Dhaka, one of the
most populous cities in the world. Even though
stories like these are still prevalent, there is
another side of Bangladesh that we do not hear
about much: stories of women in remote villages
defying all odds to become entrepreneurs and
redefining the role of gender in a male-dominated
society. Yes, I am talking about the borrowers of
Grameen Bank who have triumphed barriers and
shown how effective microfinance can be in
alleviating poverty. While the success stories of
Grameen’s borrowers have always inspired me, it
wasn’t until I became a GLOBE student manager
that I discovered where my true passion lies —
public service. Two years after taking the GLOBE
class and graduating from St. John’s with a Master’s
Degree in Government and Politics, I am now
working at NYC Department of Youth and
Community Development (DYCD), helping young
people of our city to find summer jobs or
connecting them with paid-professional
internships. I am proud to say that the skills that I
have learned in GLOBE, especially marketing skills,
have immensely benefitted me to thrive in my
current job, where I have recently led a campaign
titled “Hire Youth NYC” to increase the
participation of private sector worksites in the
Summer Youth Employment Program (SYEP), the
nation’s largest youth employment program. I may
not be a GLOBE manager anymore, but I will always
cherish the values I learned and life-long friendship
that I forged during the fall’12 GLOBE class.
Crafting Budding Social Entrepreneurs
By: Michael Benjamin
Spring 2015 Marketing & Fundraising Team
Sometimes we mistake what is truly at the heart of
GLOBE. We talk of microfinance and loans,
fundraisers and impact audits, databases and
expansion. We espouse ideas of values and about
our mission. Our borrowers, the budding
entrepreneurs, are so vital to what GLOBE does. We
speak of our borrowers and of how we are making
a difference in the lives of the poor. GLOBE works to
alleviate poverty within our lifetime, to uplift the
poorest of the poor in Nicaragua and Vietnam,
Kenya, Nigeria and the Democratic Republic of the
Congo, and provide loans so that these men and
women can provide themselves and their families
with a better life. However, sometimes lost
underneath all this is something just as magical and
important -- the education of our managers. During
our #94globeborrowers campaign, most of our
donors said that they value student learning most.
Ultimately, GLOBE is a class that instructs young
adults not only about microfinance, but how to be
social entrepreneurs and how to make a difference.
GLOBE works to inspire college students to see past
all of the obstacles the world presents and try to
find a way to solve one of the world’s most enduring
and crushing problems. In a time filled with
resignation and hopelessness, GLOBE inspires
young leaders to believe that they can change the
world. GLOBE enforces the idea that it is the job of
the youth, its own managers, to make the world no
worse, but rather better than we found it.
THANK YOU for your continuous support of GLOBE