MAY 2015 - SEGD

FASHION INSTITUTE OF TECHNOLOGY

SCHOOL OF GRADUATE STUDIES

MA EXHIBITION DESIGN

MAY 2015

SERGEI VASILEV

DRAWING INDEX

Cover

Drawing Index

Project Overview

Project Parameters

Executive Summary

Site Plan

Dimensional Plan

Stage Base

Schedules

Graphic Location Plan

Exhibition Areas

Graphic Look and Feel

Visual Identity system

Graphic Types

EX1.0

EX1.1

EX1.2

EX1.3

EX1.4-1.11

EX.2.0

EX2.1

EX2.2-2.3

EX2.4–2.5

EX2.6

EX3.0-3.12

GR1.0

GR.1.1-1.4

GR1.5-1.7

NOT FOR CONSTRUCTION

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DRAWING INDEX

Drawing Number

EX1.1

“CREW CAMP” IS AN EXHIBITION ON IN-FLIGHT SAFETY

PROCEDURES AT THE TERMINAL 5 AT THE JOHN F. KENNEDY

INTERNATIONAL AIRPORT.

In-flight safety information is information that no

one should miss, even if they have heard it a dozen

times. Airlines are using new technologies to con-

tinuously make air travel the safest way of getting

around. However passengers themselves could cause

emergency situations ignoring safety rules. Airlines

are required to perform pre-flight safety demon-

stration and they are going to some extraordinary

lengths to encourage passengers to pay attention

to them. They use animation, humor, invite celebrities

and even children to make those demonstrations

less tedious and repetitive and deliver their safety

message. Yet other models are to be imported if

we are willing to get passengers participate more

actively and learn how they are too responsible for

minimizing the risks during the flight. This exhibition

project recognizes the downtime at the airport as

an opportunity to engage passengers in an enter-

taining and educational experience aimed at deliver-

ing safety information interactively and intuitively.

Crew Camp’s mission is to inspire personal responsi-

bility in regards to aviation safety through physical

activity and active game experience, and to provide

fun, engaging solutions to raise appreciation of the

role of the flight attendants in preventive security.

In addition, Crew Camp will provide a platform for

improving the appreciation of knowledge and skills

of flight attendants and might be a useful recruiting

tool for airlines.

PROJECT OVERVIEW


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PROJECT OVERVIEW

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3Drawing Number

EX1.2

CLIENT VENUE AUDIENCE

The Federal Aviation Administration is the main client

and sponsor of the exhibition. It is empowered by

the U.S. Congress to regulate safety standards and

enforce their use in civil aviation.

JetBlue Airlines will host the exhibition and will

appear as a co-sponsor.

Exhibition occupies central Marketplace area at

the Terminal 5 at the John F. Kennedy International

Airport. The Marketplace at T5 is the main hub all

passenger pass through. It makes it an ideal venue for

an exhibition. It is the venue for a range of concerts,

events and installations throughout each year.

Crew Camp’s activities are designed primarily for

families with children. In addition to the primary

audience, Crew Camp will extend its information and

content to individual travelers looking to actively

spend their downtime in the airport and learn about

aviation safety and flight attendant training.

PROJECT GOALS

The exhibition will:

◊ Help flights go more smoothly and

reduce the risk of danger

◊ Encourage passengers to pay

attention to safety demonstrations

EDUCATIONAL GOALS

Visitors will:

◊ Understand reasons behind in-flight

safety demonstration

◊ Be able to make knowledgeable and

informed decisions regarding safety

during the flight

◊ Debunk common myths regarding safety

◊ See how cooperation is important for

everyone’s safety

EXPERIENTIAL GOALS

Visitors will:

◊ Be able to see flight through

the eyes of flight attendants

◊ Actively spend their downtime

at the airport

◊ Engage in a full family experience

◊ Experience in-flight safety demonstration

as exciting, joyful and interesting

PROJECT PARAMETERS


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PROJECT PARAMETERS

Drawing Number

EX1.3

EXECUTIVE SUMMARY

Plan view


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EX1.4

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

Big Impression


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EX1.5

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

View from the gates


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EX1.6

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

Night view


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EX1.7

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

Stage detail


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EX1.8

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

“Something about everything” area view


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EX1.9

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

“Karate” area view


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EX1.10

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

“Time-conscious” are view


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EX1.11

EXECUTIVE SUMMARY

Site PlanScale: 1/32" = 1'-0"1

46'-0

"

02

46'-0

"

03

46'-0

"

04

01

46'-0"

B

46'-0"

C

46'-0"

D

A

SITE PLAN


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EX2.0

SITE PLAN

02

03

04B

C

D

A

Dimensional planScale: 3/32" = 1'-0"1

87'-0"

76'-3

"

107'-0"

16'-6" 12' 16'-6"

DIMENSIONAL PLAN


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EX2.1

DIMENSIONAL PLAN

33'-0"

40'-0

"

6'-6"

44'-0"

75°

4'-0" 21'-0"

3'-0

"4'

-0"

39'-9"

Stage planScale: 1/8" = 1'-0"1

Stage frontScale: 1/8" = 1'-0"2

Stage sideScale: 1/8" = 1'-0"1 A2

1A2

A1

1A1

90°

STAGE BASE


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EX2.2

STAGE BASE

Raised Floor Detail

Section. Stage baseScale: 3/32" = 1'-0"A2

Section. Stage baseScale: 1/4" = 1'-0"A1

STAGE BASE


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EX2.3

STAGE BASE

A

1/2” thk tempered

glass with front mtd

vinyl and rear mtd

clear film. Ink-jet print

onto vinyl and film.

B

Direct print on steel.

Matte overlamination.

C

Ink-jet print onto

high-pressure

laminate.

D

Ink-jet print onto

Duratrans.

E

Ink-jet print onto

interior grade vinyl.

F

Vinyl lettering.

G

Digital content.

P1

Paint NCS S 0500-N

P2

Paint

NCS S 1560 R90B

P3

Paint

NCS S 0560-Y

P3

Paint

NCS S 9000-N

P4

Paint

NCS 0502-B

P5

Paint

NCS S 5040-R70B

EX1

Polished steel

EX2

1/16” HPL sheet on a

1 1/2” substrate

EX3

1/2” thk tempered

glass

EX4

Fabricated steel

F1

Carpet floor tiles

SCHEDULES

GRAPHIC TYPES MATERIAL SCHEDULE


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PROJECT OVERVIEW

Page

17Drawing Number

EX2.4

GRAPHIC SCHEDULE

01A.GR01

01A.GR02

02A.GR01

02A.GR02

02A.GR03

02A.GR04

02A.GR05

02A.GR06

02A.GR07

02A.GR08

03A.GR01

03A.GR02

03A.GR03

03A.GR04

03A.GR05

03A.GR06

03A.GR07

03A.GR08

03A.GR09

03A.GR10

04A.GR01

04A.GR02

04A.GR03

04A.GR04

04A.GR05

04A.GR06

05A.GR01

05A.GR02

05A.GR03

05A.GR04

05A.GR05

05A.GR06

05A.GR07

05A.GR08

05A.GR09

05A.GR10

05A.GR11

05A.GR12

B

A

A

C

C

C

G

G

F

F

A

C

C

G

G

F

F

F

F

F

A

C

E

E

F

F

A

C

C

C

D

D

C

C

D

D

F

F

Entry icon

Reception desk graphics

Glass mural

Hanging display

Hanging display

Hanging display

Digital content

Digital content

Overhead ID

Overhead ID

Glass mural

Hanging display

Hanging display

Digital content

Digital content

Word graphic

Word graphic

Overhead ID

Overhead ID

Overhead ID

Glass mural

Hanging display

Large scale graphic

Large scale graphic

Overhead ID

Overhead ID

Glass mural

Hanging display

Climbing wall graphic


Graphic Panel

Graphic Panel



Graphic Panel

Graphic Panel

Overhead ID

Overhead ID

SCHEDULES


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EX2.5

SCHEDULES

02

03

04B

C

D

A

01A

02A.GR0102A.01.GR02

02A.GR04

02A.GR03

02A.GR07

02A.GR08

03A.GR01

03A.GR02

03A.GR04

03A.GR06

03A.GR05

03A.GR03

03A.GR10

03A.GR0803A.GR07

03A.GR09

01A.GR01

01A.GR02

05A.GR01

03A.GR02

03A.GR11

03A.GR12

05A.GR03

05A.GR05

05A.GR06

05A.GR07

05A.GR08

05A.GR10

05A.GR09

05A.GR04

04A.GR01

04A.GR05

04A.GR03

04A.GR04

04A.GR06

04A.GR02

02A.GR06

02A.GR05

02A

03A

04A

05A

Graphic Floor PlanScale: 3/32" = 1'-0"1

GRAPHIC LOCATION PLAN


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EX2.6

GRAPHIC LOCATION PLAN

02

03

04B

C

D

A

Exhibition PlanScale: 3/32" = 1'-0"1

Recruiting

SomethingAbout Everything

2.0

2.1

3.0

3.4

2.4

2.3

2.2

4.1

4.0

4.2

5.0

5.1

5.2

3.13.2

3.3

1.0

Fast and Fit

ClientPleaser

Time-Conscious

EXHIBIT AREAS 1.0

2.0

2.1

2.2

2.3

2.4

3.0

3.1

3.2

3.3

3.4

4.0

4.1

4.2

5.0

5.1

5.2

Entry icon

Memory test

Memory test

JetBlue University Panel



Karate

Luggage tetris

Luggage tetris



Call Button

Call Button


Climbing Wall

Climbing Wall



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EX3.0

EXHIBIT AREAS

AREA DESCRIPTION

RECRUITING AREA

EXHIBITION AREA WALKTHROUGH

Here visitors are greeted by staff member who will

then ask them how much time they have, will store

their luggage and advise on what to see first if they

are short on time. Recruiting point serves as a con-

ceptual orientation experience where visitors learn

(1) purposes of activity

(2) how the exhibit is organized

(3) key concepts of each activity area

SOMETHING ABOUT

EVERYTHINGFAST AND FIT

RECRUITING POINT

KARATE MASTER

CLIENT PLEASER

TIME-CONSCIOUS


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EX3.1

EXHIBITION AREAS

8'-0"

6"

2'-4 1/2"

3'-0

"3'-6

"

Reception Desk PlanScale: 3/4" = 1'-0"3

Reception Desk Front ElevationScale: 3/4" = 1'-0"1 Reception Desk Side

Scale: 3/4" = 1'-0"2

6” Skirting

Steel Frame

Tabletop to match NCS S 0500-N

Tempered glass


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EX3.2

EXHIBITION AREAS

12'-0"

4'-3"4"

8'-0

"

Entry Icon Side ElevationScale: 3/8" = 1'-0"1

Entry Icon Front ElevationScale: 3/8" = 1'-0"2

Entry Icon PlanScale: 3/8" = 1'-0"3

Cut out letters

Backlit acrylic

Fabricated steel

Steel frame to match NCS S 0500-N


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EX3.3

EXHIBITION AREAS

Entry Icon. Flat elevationScale: 3/8" = 1'-0"3


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EX3.4

EXHIBITION AREAS

AREA DESCRIPTION

SOMETHING ABOUT EVERYTHING


At this area visitors are oriented and learn about

Crew Camp mission. From here they understand how

exhibition is organized into four islands, each with

specific obstacles. “Something about everything”

is the first in a series of obstacles. It focuses on

memory training and describes the role of the flight

attendant in preventive security.

SOMETHING ABOUT


RECRUITING POINT

KARATE MASTER

CLIENT PLEASER

TIME-CONSCIOUS


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EX3.5

EXHIBITION AREAS

AREA DESCRIPTION

FAST AND FIT


“Fast and Fit” area stresses the importance

of acting fast. It is a central area. Here visitors

participate in “Luggage Tetris” activity. It is an

interactive exhibit training luggage fitting skills.

Visitors play through touch screen trying to stow

bags into overhead compartment in a most efficient

way. The game enables visitors to choose difficulty

level similar to the original Tetris. The faster they go,

the better their score.

SOMETHING ABOUT


RECRUITING POINT

KARATE MASTER

CLIENT PLEASER

TIME-CONSCIOUS


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EX3.6

EXHIBITION AREAS

AREA DESCRIPTION

KARATE MASTER


“Karate Masters” area shows how training in martial

arts complements flight attendants studies. The

area is dominated by a large fighting ring. Players

stand between pillars and turn to weapon icons as

they appear on each pillar creating an active game-

play experience. A light comes on in the pad and an

audible tone sounds, when the pad is hit the light goes

off and randomly another comes on. Pillars can be

punched, kicked, slapped, or tapped with feet, a fist,

or an open palm. Visitors can compete against them-

selves or play as a team. The score is based on speed.

SOMETHING ABOUT


RECRUITING POINT

KARATE MASTER

CLIENT PLEASER

TIME-CONSCIOUS


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EX3.7

EXHIBITION AREAS

AREA DESCRIPTION

CLIENT PLEASER


This area covers the topic of customer service skills

necessary for achieving excellence in competitive air-

line industry. Visitors learn how flight attendants are

required to actively look for ways to help people and

to demonstrate service-related cultural and religious

awareness. “Call button” training tool challenges

visitors to balance, stretch, squat, reach, and think

as they must follow and hit the different patterns

of lighted pads. Visitors deactivate the light sensor

in a form of an iconic flight attendant symbol. As the

targets are hit, points accumulate and are displayed

as the game is played.

SOMETHING ABOUT


RECRUITING POINT

KARATE MASTER

CLIENT PLEASER

TIME-CONSCIOUS


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EX3.8

EXHIBITION AREAS

AREA DESCRIPTION

TIME-CONSCIOUS


This is the last area of the exhibition, it covers the

subject of time and traffic control and how they

are related to safety. Visitors learn how air travel

requires time management and coordination. The goal

of the “Climbing Treadwall” is to let visitors follow

timezones as they climb the wall. The climbing surface

is covered with graphics showing airport locations

worldwide. This exhibit provides great visual impact

and help stretch muscles.

SOMETHING ABOUT


RECRUITING POINT

KARATE MASTER

CLIENT PLEASER

TIME-CONSCIOUS


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EX3.9

EXHIBITION AREAS

AREA DESCRIPTION

PERIMETRAL GRAPHICS


Through graphic panels visitors are introduced to

JetBlue students. Personal flight attendant stories

are outlined through short anecdotes and real-life

advises that give the experience a touch of a human

connection.

SOMETHING ABOUT


RECRUITING POINT

KARATE MASTER

CLIENT PLEASER

TIME-CONSCIOUS


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EX3.10

EXHIBITION AREAS

8"

9'-0

"

3'-0

"

4'-4

"

Hanging panel elevationScale: 1/2" = 1'-0"1 Hanging panel side elevation

Scale: 1/2" = 1'-0"2

2'-2" 2'-2" 2'-2"

1/16” HPL sheet

on a 1 1/2”

substrate


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PROJECT OVERVIEW

Page

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EX3.11

?

BE FLAWLESS AT ALL TIMES

Hanging panel elevationScale: 1"= 1'-0"1


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32Drawing Number

EX3.12

GRAPHIC LOOK AND FEEL

FLIG

HT

INS

PIR

ED

ACTIVE

VIBRANT

DURABLE

MUD AND CLOUDS

Design merges key characteristics of a training

camp archetype with a sleek airline feel. This con-

trasting personality of the Crew Camp is present

throughout the exhibition and supporting materials.


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GR.1.0

LOOK AND FEEL

LOGO COLOR PALETTE

Core color

Secondary colors

C100 M80 Y0 K60

C30 M0 Y0 K0

C20 M12 Y14 K0

C5 M90 Y0 K0

C5 M3 Y5 K0

C50 M30 Y30 K0


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GR.1.1

VISUAL IDENTITY

TYPOGRAPHY

The key font for the Crew Camp identity is

Foundry Monoline. It is used across all Crew Camp

communications, promotional materials and large

scale graphics.

Foundry Monoline Bold

36 PT

ABCDEFGHILKLMNOP

QRSTUVWXYZ

abcdefghilklmnop

qrstuvwxyz

1234567890.()!&

LEARN THE DRILL

LEARN THE DRIL

L

YOU HAVEREACHED

A NEWLEVEL2◊


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GR.1.2

VISUAL IDENTITY

91 1/2”

61”

91½

”

34”

MARKETPLACE

NOWBOARDING◊

18”

18”

MARKETPLACE

NOWBOARDING◊

Elevation. HD LCD UnitScale: 3/8" = 1'-0"1 Tabletop

Scale: 3/8" = 1'-0"2

WAYFINDING

HPL board


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GR1.3

WAYFINDING

IMPLEMENTATION

Poster Collateral items

HOW TO BE THE◊ WORLD’S BEST PASSENGER

MARKETPLACEAT

now boarding

C

R E W P A S S

CR E W PA SS

LEARN THE DRILL

F L Y S M A R T

F L Y S M A R T

F L Y S M A R T

F L Y S M A R T

F L Y S M A R T

F L Y S M A R T


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GR1.4

GRAPHIC COMPONENTS

20'-10"

2'-7

" 1

/2"

6 1

/4"

6"6"

BOARDING

Area ID ElevationScale: 1/4" = 1'-0"1

OVERHEAD AREA ID

PVC Pipe painted to match NCS S 0560-Y

Vinyl lettering


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GR1.5

GRAPHIC SYSTEM

37'-11"

3'-0

"

6"

3'-0

"

3/4"

6"

1'-0

"1'

-0"

6"6"

43'-7"

1'-0

"

MuralScale: 1/4" = 1'-0"1

MURALS

White Vinyl.First surface

Ink-jet print onto clear film. Second surface


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GR1.6

GRAPHIC SYSTEM

CONTENT GRAPHICS

◊ TIMING THAT

CLICKS

1

2

3

4

5

6

7

BECAUSE YOU WORK IN AN

INDUSTRY THAT SEES TRAVELERS

COMING AND GOING ON A DAILY

BASIS, YOU ARE FOREVER

PLANNING YOUR NEXT TRIP.


INDUSTRY THAT SEES

TRAVELERS COMING AND

GOING ON A DAILY BASIS,

YOU ARE FOREVER



INDUSTRY THAT SEES

TRAVELERS COMING AND

GOING ON A DAILY BASIS,

YOU ARE FOREVER


BECAUSE YOU WORK IN

AN INDUSTRY THAT SEES

TRAVELERS COMING A

BECAUSE YOU WORK IN


TRAVELERS COMING A

BECAUSE YOU WORK IN


TRAVELERS COMING A

BECAUSE YOU WORK IN


TRAVELERS COMING A

114”

Graphic PanelScale: 1/2" = 1'-0"1

Backlit Panel


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40Drawing Number

GR1.7

GRAPHIC SYSTEM

Documents

MAY 2015 - SEGD