May 18-20, 2011 Gaylord Texan Grapevine, TX

May 18-20, 2011Gaylord TexanGrapevine, TX

A Summit,A Digital Marketplace,and a Live Event

1

S E C U R I T Y

R E L I A B I L I T Y

S C A L A B I L I T Y

P E R F O R M A N C E

S U S T A I N A B I L I T Y

C R I T I C A L B U S I N E S S M O D E L S

N O N - T R A D I T I O N A L A L L I A N C E S

G L O B A L M A R K E T P O S I T I O N I N G

T H E C H A N G I N G V A L U E C H A I N

T H O U G H T L E A D E R S H I P

2



What’s NEW and UNIQUE about TIA 2011?

1. A focus on all aspects of the Network – transport, mobile backhaul, architecture, security, regulatory issues, sustainability, Smart Grid, smart devices, servers and data centers, the Cloud, the edge and the needs of the customers of our industry

2. A series of interactive Summit sessions, focused on innovation and future needs relating to the Network from the customer’s perspective

3. May 18-20, three days of non-concurrent Summit sessions and exhibits

4. An online (virtual) Digital Marketplace, running April-June 2011, enabling international outreach, advance matchmaking and meetings, and greater exhibitor ROI based on increased number of leads

5. Technology tours hosted by Dallas area ICT companies

6. Matchmaking opportunities and Buyers Program

7. Meetings of TIA members and standards committees

8. Better booth rates than at any other similar event, with extra TIA membership benefits

9. Educational sessions for both business and technical professionals

10. Dallas location


3


The Live Event is a business forum enabling suppliers and vendors to demo their innovative products, meet business prospects and partners, and engage in interactive discussions about the future of the Network. Numerous branding and marketing opportunities include:

• Exhibition space• Meeting space• Presentation theater• Matchmaking

opportunities• Virtual presence in the 3-

month Digital Marketplace

Opening its virtual doors one month prior to the Live Event, the Digital Marketplace expands your access:

• International scope• 24/7, one month before

and one month after Live Event

• Using the power of the Internet 2.0

• Streamed video• Timely blogs• Avatars in virtual booth• Social networking and plan

to meet at the Live Event

THE DIGITAL MARKETPLACE

April – June, 2011

THE LIVE EVENTMay 18-20, 2011The TIA Summit is

made up of pre-event specialty workshops, high-level TIA Vision roundtables, and a series of educational sessions. Attendees will confront critical business issues facing network operators and technology suppliers.

• Begins on May 17• Engaging Tier 1, 2 & 3

service providers • Introducing utilities and rural

coops• TIA Vision Roundtables will

bring together thought leaders to discuss the future of the Network with CTOs of enterprise and institutional organizations

THE SUMMIT 2011May 17-20, 2011

4

5

6


Who Is The Network?

THE NETWORK

Home Entertainment,

Multi-Player Gaming,

Consumers

Rich Interface Tools & Platform Enablers

Enterprise Applications

and Cloud Computing

Over the Top Video &

Enterprise Solutions Providers

3G & 4G Mobile

Network Operators

Cable and Broadcast CarriersDSL &

Fiber Carriers

Smart Grid & Home

Area Networks

Devices & M2M

Rural Carriers &

ISPs

Government, Education,

Public Safety, Healthcare, Hospitality,

Transportation…

Application Developers

& Advertisers

Creators ofthe Network

Users ofThe Network

Over-the-top (OTT)Providers of Services

KEY

You and your customers can focus on one topic: The Network Needs of Tomorrow.• Enable operators to more rapidly and efficiently build new

network-based services

• Provide outsourcing and managed services to critical network operations

• Monetize the growth in device connectivity: e-books, smart meters, M2M, industrial control systems

• Assess net neutrality regulation and the impact on data traffic, competition and new carrier entrants

• Scale connections profitably to accommodate growth in high-bandwidth services

• Explore the service aggregation model: OTT plus traditional for a new suite of services

• Utilize less energy per megabit and minimize your company’s environmental impact

TIA 2011 is the gathering for our industry, and it’s all about the Network.


7


W H O PA RT I C I PAT E S ?

• COOs, CTOs, CFOs, CMOs, engineers

and IT community

• Network operators from around

the world

• Over the Top providers: Google, Skype,

Sony and more

• New entrants: Grid operators and

home area networks

• Manufacturers, OEMs, vendors and

distributors

8

T E C H N O L O G I E S

• Optical networking, transport and access gear

suppliers

• Broadband wireless and fixed architectures

• 3G and 4G backhaul solutions

• Converged network solutions suppliers

• Network management, billing and back office

• Data Centers & storage

• Sustainable end-to-end solutions

• Smart Grid Technologies

• Smart Devices, M2M

• Security Solutions

Engage and InfluenceCustomers

BUSINESS CONVERSATIONS BRANDING THOUGHT

LEADERSHIP

• Meetings• Matchmaking• Social functions• Customer training

• Exhibit booth• Virtual booth• Sponsorships• Advertising• Product showcase

• Video spotlight• TIA Vision sessions• Technology demos• Real-time polling

9

The SummitWe make the network; What can it do for you?

SECURITY

RELIABILITY

SUSTAINABILITY

The Business &Technology ofThe Network


10

It’s a new service world – and for network operators

and their technology partners, the business of

broadband communications is changing rapidly.

Customers don’t have to choose services anymore

from the carrier. Today, services come from

anywhere; they could be out on the Internet, in the

Cloud or delivered by anyone who can serve an

unmet need.

TIA 2011 confronts this changing landscape in a

unique and illuminating format – 3 TIA Vision

Roundtable Keynotes focusing on the changing

business models of network operators, network and

technology demands from a billion more devices,

and what the era of applications means to

manufacturers.

11

ICT Industry Vision 2011

ICT Industry Vision 2011

ISSUES TO BE EXPLORED• The new value chain: transport or partner or enabler?

• Building new platforms and ecosystems for a new model

of service delivery

• Redefining the upstream customer: App developer?

Advertiser? Game developer? Consumer?

• What is the role of service providers and how will they

participate in the new service ecosystem?

• Understanding the implications to service providers when

the customer experience is a function of non-carrier

providers – Google, Apple, Sony, Nintendo

• Utilizing network assets such as quality of service controls

or unified communications capabilities to remain relevant

and extract value in the new digital value chain

12

New service offerings and applications are able to

drive higher average revenue per user for network

operators.

For U.S. service providers, it’s all about offering an

addressable source of content at a certain price.

13

Applications & Services on the Converged

Network

The Summit

Applications & Services on the Converged

Network

ISSUES TO BE EXPLORED

• VPN architectures and service offerings, coverage and profitability

• The 3DTV business – weighing network needs with bundled revenue gain

• New products in VoD, Picture-in-Picture browsing and Call Display on the TV screen

• Bundling OTT service with traditional carrier services for differentiation

• Conference and collaboration -- opportunities in SME and telepresence markets

• Generating positive ROI and support revenue from the SME market for conferencing systems

• Service provider opportunities in education, healthcare and government verticals

• Strategic decisions on bundling conferencing solutions, reselling, adding value to the carrier brand with a new suite of services

• Developer tools, design applications and digital media add-ons to conferencing products

14

The Summit

Enabling Technology on the Converged Network

As service providers strive to leverage their network assets to deliver a broad array of business, residential and mobile services, the optimization of their transport infrastructure stands to play a key role in ensuring profitability and a superior user experience. The challenge for service providers is to establish scalable backbone infrastructures. Closer integration of IP and optical transport networks offers significant opportunities for reducing transport costs and increasing network efficiency. A converged network backbone leverages optics and together to deliver the lowest cost per bit for reliable transport across the backbone for the breadth of existing and emerging services. Meanwhile, network decision-makers are faced with choices on an array of access technologies that have long-term implications for their networks. Summit programming at TIA 2011 explores the trends in next-generation transport and access platforms and show how these technologies can both enable new services and make use of currently deployed broadband access infrastructure.

The Summit

15

Enabling Technology on the Converged Network

ISSUES TO BE EXPLORED • Packet optical transport aggregation and

transport infrastructures • Evolution from traditional TDM to next-generation

IP networks

• ROADMs and wavelength-selective switching: Boosting core performance

• FTTx: Changing the economics of bandwidth to the premises

• Bonded VDSL: extending the reach of fiber deployments

• WiMAX: 4G Contender or niche remote access

solution?

The Summit

16

Sustainable Network Operations

The ICT industry accounts for 2-3% of carbon

emissions on a worldwide basis. Every day network

connections increasingly carry with them more voice,

data and video content. That increased amount of

data and content means that more capacity, and thus

more power, is required to run the Network.

This track focuses on integrating economic, social and

environmental issues into your business strategy to

provide greater value.

The Summit

17

Sustainable Network Operations

BUSINESS CASE CHALLENGES• Dollars and Watts: Improving energy use and

efficiency throughout all facilities• Dematerialization: Systematic electronic data

transfer and storage• Initiatives to reduce energy consumption in fiber

systems• Building an organizational culture of sustainability• Minimizing the environmental impact of your

products through their entire life cycle• Product Stewardship

TECHNOLOGY & SOLUTIONS• Tools for measuring total company impact• Energy management of wireless access networks• Strategies to retire, remove, replace obsolete

equipment• Technical and operational initiatives established

and implemented that enable greater energy/power efficiencies

The Summit

18

The Utility Network

The communications needs of electric utilities are

evolving as smart grid, advanced meter

infrastructure and advanced technologies are

deployed. This educational track focuses on the

network issues facing utility and energy companies,

and the role carriers play in the new utility network.

19

The Summit

The Utility Network

BUSINESS CASE CHALLENGES• Carriers vs. Utility Network; which is the most

cost-effective strategy for the Utility company in terms of security, reliability, backup power, and more

• Developing carrier grade energy backhaul communications network and data centers for maximum security, reliability and management

• Automatic meter reading (AMR) and AMI technology options for scalability and deployment, vendor neutrality, security and manageability

• Service, support and engineering opportunities for service providers and network operators

TECHNOLOGY & SOLUTIONS• FTTH and wireless last mile solutions for most

cost-effective solution• Industrial control systems and SCADA network

management and monitoring• Transmission system infrastructure and

technology• Security and critical infrastructure protection

services20

The Summit

Smart Device & M2M Network

As the number of intelligent devices grows (to 430

million in 2013 from 73 million in 2008), and M2M

connectivity proliferates in vertical industries from

healthcare to transportation, the physical

infrastructure needs to accommodate these

applications and appliances.

This educational track explores the business and

technology challenges for a wide range of new

device connectivity.

21

The Summit

BUSINESS CASE CHALLENGES• What are the alliances of the next 10 years as

new opportunities arise in industrial connectivity and Machine-to-Machine integration?

• Mobility vendors may be adding M2M and M2M connectivity platforms to their product lists – threat or opportunity?

• Strategic decisions related to vertical business segmentation, partnerships and value

TECHNOLOGY & SOLUTIONS• Network-centric operations, billing and back

office support needs • Sensor-networks and operational considerations

for industrial control systems• Protocols and standards necessary to connect

smart devices from various market sectors (transportation, government, healthcare, education, public safety, energy, etc.)

22

The Summit

Smart Device & M2M Network

Mobile Data &Mobile Video Network

23

The Summit

Smart phones will account for 41% of unit sales in

2013 (up from 25.3% in 2009 and less than 3% in

2003). As a result, the volume of data that is

produced affects the capacity of backhaul and

transport networks, as the T1 circuits from legacy

deployments cannot scale to meet the demands of

the new network of multimedia applications.

This educational track confronts strategies and

methods to cost effectively adapt to the network

challenges from the mobile data explosion.

.

Mobile Data &Mobile Video Network

BUSINESS CASE CHALLENGES• Best solutions to expand the footprint, extend

reach and scale your network needs• Network design methodologies to reduce CAPEX

and manage OPEX for lower recurring service costs

• Migrating from dual/hybrid backhaul approach (TDM plus IP/Ethernet) to a single IP/Ethernet backhaul

• The business case for offering IP and Ethernet services (video, VoIP, gaming)

• Strategies for microcells and picocell deployment

TECHNOLOGY & SOLUTIONS• Timing and synchronization in an IP/Ethernet

network• Different transport options for ROI: copper,

microwave and fiber• Engineering end-to-end services over a

converged legacy and 3G network

24

The Summit

Net Neutrality and Reality

25

The Summit

Convergence within the Internet world has blurred

the lines between transmission and information,

between network and application, and between

service provider and enterprise. With so many rapid

innovations in the broadband industry, is your senior

team up to date on the recent wave of rulings,

guidelines and even Commission comments?

This specialty track at the TIA 2011 Summit is

designed to offer a well-balanced and objective view

of the issues shaping our industry inside the

Beltway. It offers insightful analysis on important

topics, including Net Neutrality, the National

Broadband Plan, broadband policy and more, from a

line-up of industry leaders from both the vendor and

service provider communities.

.

Net Neutrality and Reality

ISSUES TO BE EXPLORED• FCC and Net Management: what does post-Mid-term

elections mean for broadband policy? How has the “Third Way” proposal and the concept of “forbearance” affected regulatory structure over the past year?

• Update on implementation of the National Broadband Plan; what have been the challenges, the surprises and the implications on policy going forward?

• Net neutrality and Title 2 guidelines. Nearly a year following the BitTorrent court ruling, what has been the response of Congress? Of the FCC? How is the Commission trending in Net Neutrality enforcement, rule-making and policy?

• Spectrum constraints and use: broadcast, white space and public safety considerations

• A perspective from the Courts: how will court action over the first half of 2011 affect regulatory structure?

• The changing nature of the networked economy, and its role in regulating information and internet services

• The looming spectrum crisis and the expectations that expansion of the secondary market will solve the problem

• PLUS: A cross-industry panel to debate and discuss new technology investment in a world with Net Neutrality regulation and without it.

26

The Summit

Telecom Accounting 101

27

The Summit

Telecom carriers (Wireline, Wireless, ILEC, CLEC,

Cable) and TIA members should be aware of how

costs are and should be treated at

telecommunications companies. In addition, all

audiences should have a solid understanding of the

ever-changing complexity of rural telecom

accounting issues and requirements. Carriers and

TIA members will benefit from an improved

knowledge base of pending USF/intercarrier

compensation reform and the implications of the

Nation Broadband Plan and American Recovery and

Reinvestment Act stimulus money.

Moss Adams, the 11th largest accounting and

consulting firm in the United States and the largest

full service CPA firm that specializes in providing

audit, regulatory consulting and training to the rural

telecommunications industry, will create two

specialized tracks – one for service providers and

one for equipment vendors.

Telecom Accounting 101

28

The Summit

The Telecom 101 Training provides carriers and TIA member companies with a solid knowledge base of the operating cycle of rural telecom carriers, the regulatory framework and ratemaking process that drives their revenues and current audit, tax, accounting and regulatory issues the carriers encounter.

These factors are key inputs in the decision making process for operations and for equipment purchases. Sessions include:• Industry fundamentals: terminology, definitions,

rate of return regulation, network overview, industry challenges, financial benchmarks and metrics

• Applicable FCC accounting and finance rules (Parts 32, 54, 64, 36, 69)

• Revenue cycle for rural carriers• Universal Service Support• NECA settlements• End user and access billing• Areas where TIA members can leverage the

process to support business development initiatives

TIA 2011 will offer compelling reasons for service providers and carriers to attend, including meeting with suppliers to plan access and transport network capacity and preparing their teams for growth in:

• High-volume enterprise date apps• Wired and mobile data traffic putting pressure on existing capacity• Conference and collaboration applications• Sustainability and green services

• Share best practices with other corporate and operations industry professionals

• Learn new standards and benchmarks to grade your company’s sustainability index

• Offer career growth paths for personnel• Find out what services you can offer enterprise customers in

sustainability, green and energy reduction• Meet new customers from the energy and utility sector• Explore the impact on network capacity for new energy/utility

grid networks

Special for Tier 2&3 Service Providers:• Understand the opportunities and guidelines in the $7.2

billion stimulus package for expansion of broadband services. The funds will be used to deploy broadband infrastructure in unserved and underserved areas.

29

A Compelling Case for Service Providers

to Attend

Documents

May 18-20, 2011 Gaylord Texan Grapevine, TX