Jaslyn Tan Senior Marketing Manager,

Digital Marketing and Communities

Maximizing the impact of your research paper

Why maximize the impact of your research?

Maximize the impact of your research

Search Engine

Optimized article

Discoverability - Top of search

results

More Usage

More Citations

Prestige for both article and journal and author

How to maximize the impact of your research through SEO?

Maximize Usage

Maximize Discoverability of Your Research

Traditional Channels

Maximize Discoverability of Your Research

New Channels

Maximize Discoverability of Your Research

New Channels

Improve SEO and Google Ranking of your paper through social media

Maximize Discoverability through Keywords for SEO

• Ensure that your keywords are included in the title, heading, abstracts and your article.

• Repeat your keywords 3 – 4 times throughout the abstracts in a natural, contextual way.

• Choose appropriate, meaningful and relevant keywords.

SEO your articles and keywords

• Look up for specific keywords in Google Trend or Google Adwords keywords tool to find out which search terms are popular.

• Title: Childbirth Trends: Gaps in National Statistics

• For keyword, “Statistics” might be too generic as compared to “National Statistics”

• Keywords are important for SEO and used by Abstracting & Indexing services to tag research contents.

“Unemployment” was mentioned 6 times in the abstract

Maximize Usage through Dissemination

Share your paper via email and social media

Maximize Usage through Dissemination

• Add a link to your article on your signature file and link to the Abstract.

• Add links to your articles on your own website, your institution’s site or repository, bulletin boards and discussion lists.

How to maximize citation?

• Self-citation – cite the journals in which you have published in - only for relevant articles!

• Cite the right time window – last 2 years citation are more relevant.

• Cite your co-authors previous publications – networking effects between authors

• Be consistent – Use your full name and standard institution name to assure easily identifiable citations to your works.

How to maximize citation?

• Track citation-based metrics for your articles

• Tools that track citation to your works and calculate standard metrics for promotion and career purposes

http://wileyasiablog.com

Useful Resources

http://wileyasiablog.com

Useful Resources

http://www.statisticsviews.com

Conclusion – Key take-away

• Accessibility - Make your papers available online enhance discoverability and usage.

• Quality - Publish your paper in high impact journal increases your chance of getting cited.

• Reusability - Expand the scope of your papers to wider audiences across disciplines and industries to extend your outreach and usage.

• Structure – Focus on the structure of your article to include repeated keywords that can be picked up by Google Algorithms.

Any Questions?

Jaslyn Tan Senior Marketing Manager,

Digital Marketing and Communities Email: jtan@wiley.com