Maximizing Social Media- Conference Agenda

7/28/2019 Maximizing Social Media- Conference Agenda

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PRESENTS

Concept Partner: Online Partner:


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Today, New Media is the most used way of being in constant connect with a prospective buyer. Almost evertop & mid level firm in every industry is investing in social media to get more business.

IBM reported an amazing 400% increase in sales in the first quarter tied to a rightly-organized pilot programof Social SellingA survey from them also shows 75% of their buyers have used & are more likely to use social media in thepurchase process.

Smart lead nurturing, alongwith knowledge of the buyers buying cycle andenabled marketing automation can result in ready to convert leads. Every leadcomes with updates of their downloaded materials, attended webinars, andwebsite pages visited. This should be good to exclusively target the exact buyinginterest of the prospect.

Are your New Media contents, communities, conversations & collaborationssuitably customer oriented?Can they figure, what your prospects are looking for?Is new media producing tangible leads and sales for you?Are your followers on new media being indirectly persuaded to buy from you?Are they actually considering you as the most trusted seller/ provider?

How do you ensure, your social media attracts not just followers, but followers,who buy from you?

This 2 day conference is going to help you learn from experts, how to actuallymake social media get you clients or customers.

1. You will learn from experts, how to make it work, where to turn a social mediafollower of yours onto a more one-on-one level to be able to convert him to a confirmed prospective buyer.

2. You will learn from practitioners, what really made a differentiating factor between just people followingyou and making these online followers buy from you.

3. Learn how companies with blogs increased their leads by 67% per month

4. Learn how to nurture your followers

5. Learn how to establish trust in these followers to convert them to prospective buyers

6. Learn how to atually make social media sell for you



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SPEAKERS

JEFF MOLANDER

Adjunct Faculty- Digital MarketingLoyola Universitys school of business

&Co-founder- Google Affiliate Network

HAREESH TIBREWALASocial Media Strategist;

Business Owner & Joint CEO @SocialWavelength.com

SAMPATH IYENGAR

Social Engagement Officer-NeoSocial 7 Media Solns.;Chief Energizing Officer @

Sam 7 Computers & Networks

SAPTARSHI ROY CHAUDHURY

VP Marketing[x]cube LABS / PurpleTalk Inc.

Digital Marketing Consultant | Blogger

KAPIL GUPTA

Founder & CEOOMLogic Consulting

DHARMENDRA RAI

The Tony Buzan & Jack CanfieldEndorsed

Mind Map Trainer

MANISH GROVER

Founder & CEOshaadimagic.com

ANKIT MAHESHWARI

Founder & CEOBetaout

HARSHIL KARIA

Online Strategist & Co-founderFoxymoron

HITESH MOTWANI

Social Media ConsultantOne of the Tompost Engineering Firms on

the Fortune List

WERNER EGIPSY SOUZA

Social Media ConsultantBrahma Kamal


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Conference Agenda


DAY 1

Coffee & Registration- Breakfast Networking 09:00 9:30

Chairman's Opening Speech 9:30 9:40

9:40 10:20

Q&A 10:20 10:30

Morning Tea and Networking 10:30 11:00

11:00 11:40

Q&A 11:40 11:50

11:50 12:30

JEFF MOLANDER

Adjunct Faculty- DigitalMarketing

Loyola Universitys school ofbusiness

&Co-founder- Google Affiliate

Network

Big Data: How marketing insights are powering sales enablement:

A 2012 report from Aberdeen Group revealed that the average sales repspends more than 20% of his or her time looking for sales intelligencerather or marketing insights than selling. Also, most prospective buyerstoday spend more time on social media to check & decide who to buyfrom and why.How do you pave the way to come out as the winneramongst your competitors?

SAPTARSHI ROY

CHAUDHURY

VP Marketing[x]cube LABS / PurpleTalk

Inc.

Inbound Marketing: Using blog & video content for lead generationand nurturing

Research tell us that nearly 60% of a buying decisions today are madebefore talking with a salesperson. What does that mean for sales andmarketing teams? How can you get involved in the buyer conversationearly? This session shows how blogs, videos and other Social mediaare creating leads and sales.

Panel Host:

DHARMENDRA RAI

The Tony Buzan and Jack

Canfield Endorsed Mind

Map Trainer

PANEL DISCUSSION 1Social Media Status Quo

Where does your company stand on Social Media Usage Curve?Are you waiting or going slow on Social Media?Why should you develp urgency on it?How do you take it forward? What do you do about it?

PANELISTS: HAREESH TIBREWALA

Social Media Strategist;Business Owner and Joint CEO @ SocialWavelength.com

SAMPATH IYENGARSocial Engagement Officer: NeoSocial 7 Media Solutions;Regional Director: Business Network International

Chief Energizing Officer: Sam 7 Computers & Networks

HARSHIL KARIA



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Q&A 12:30 12:40

12:40 13:40

13:40 14:20

Q&A 14:20 14:30

14:30 15:10

Q&A 15:10 15:20

15:20 15:50

15:50 16:30

Q&A 16:30 16:40

16:40 17:20

Q&A 17:20 17:30

Networking Lunch

HAREESH TIBREWALASocial Media Strategist;

Business Owner & Joint CEO@

SocialWavelength.com

Leveraging Social Listening for Business Generation

HARSHIL KARIA


Marketers that Sell: Making the Connection Between the Buyer'sJourney and Your SalesPipeline

Afternoon Tea and Networking

Lessons Learned: Becoming a Sales Leader

This session features a marketing VP or chief revenue officer from aB2B business. This speaker shows the audience (through storytelling)how to incorporate social insight into the sales process; how to create aseamless and positive customer experiences and how to eliminatesilos and improve internal collaboration between sales staff and sales &marketing.

KAPIL GUPTA

Founder & CEO OMLogicConsulting

Influencing public perception - Youth on your side

Like everything that social media has changed, it has also changedhow public opinion is built. In the time of only one-sided conversations,you could control what was being said about you if you had enoughclout and resources at your disposal. Traditional media in the past wasone sided... social is multi-faceted and frankly we dont even knowwhat shape or form it will take in the next five years. It is led by thepeople.While it is promised that social media provides an equal opportunity toeveryone to voice their opinions and be heard, it doesnt really happenthat way.One, to be heard among the cacophony of social media, you have to

have a differentiating factor that makes you heard. Just what they calldisruptive or clutter breaking in advertising.Two, even if you have crossed the barrier of not being heard, you needto know how to best leverage your reach and influence to actually makea difference.


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DAY 2

09:00 9:30

9:30 10:10

Q&A 10:10 10:20

10:20 10:50

Q&A 11:30 11:40

11:40 12:20

Q&A 12:20 12:30

12:30 13:30

Coffee & Registration- Breakfast Networking

HITESH MOTWANI

Social Media ConsultantOne of the Tompost

Engineering Firms on theFortune List

Five Secrets to Success in the Modern Sales Organization

Sales is the bloodline for any organisation. Every firm tries hard to

capture market share by various means. Some of the importantparameters most companies focus on are Product excellence, value formoney, after sales service and marketing mix. Apart from using

traditional media, more and more firms are now adopting new media mixas an integral part of their marketing mix, and they are using it toconvert leads into sales. In this session on digital media marketingefforts by successful firms, I will be sharing five secrets that a firmmust adopt to boost sales using digital media.

Morning Tea and Networking

MANISH GROVER

Founder & CEO

(www.shaadimagic.com)The Wedding Planning

Marketplace

The Future of Selling: How mobile devices are changing the salesprocess

More than 50% of Indian users use mobile devices to surf internet andIndia is expected to have close to 165 million mobile Internet users byMarch 2015, up from 87.1 million in December 2012. What would Sales& Marketing leaders do to leverage on that? How they can use theunique capabilities of these mobile devices - combined with the powerof social, analytics and cloud computing? How can they increase theirrevenue by not only increasing direct buying behavior but also by using

mobile applications to help your sales team? Reinvent the way to go tomarket!! Go Mobile!!

10.50 11.30

Selling in the Digital Age: Real-World Insights from Buyers

This session could feature corporate procurement directors or smallbusiness owners

discussing how they are using the Web to become empowered buyers...and what they are(and are not) looking for from sales reps.

Networking Lunch


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Social Media to develop ROI for Small Business 13:30 14:10

Q&A 14:10 14:20

14:20 15:00

Q&A 15:00 15:10

15:10 15:40

15:40 16:20

Q&A 16:20 16:30

16:30 17:00

SAMPATH IYENGAR

Social Engagement Officer:

NeoSocial 7 Media Solutions;Regional Director:

Business Network InternationalChief Energizing Officer: Sam

7 Computers & Networks

Selling 2.0: From Messenger to Trusted Adviser

This session showcases how to shift your focus from the sales cycle to

the buyer cycleUsing digital media strategies like content marketing.

Afternoon Tea and Networking

ANKIT MAHESHWARI

Founder and CEOBetaout

How to make Social Channels Convert

Social Channels have grown into the most effective marketing method.Not only your have visitors coming to your product but you also havetheir mindshare.

* Learn how to leverage social media to grow your lead generationefforts

* Learn from case studies of successful inbound marketing stories

* How to create valuable content that will drive inbound leads

Chairman's Closing with an Overall perspective obtained from thediscussions over theLast 2 days


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Our Speakers:

Insightful, practical and passionate, Jeff Molander is the authority on making social media sell and a sought-after corporatetrainer to small businesses and global corporations. Hes an accomplished entrepreneur, having co-founded what is todaythe Google Affiliate Network and search marketing division of Publicis Groupe. Today, he's adjunct digital marketing facultyat Loyola Universitys school of business. His new book, Off The Hook Marketing: How to Make Social Media Sell for You,is first to offer businesses a clear, practical way to sell with new technology platforms like Facebook and blogging.

Jeff is different from most social media speakers because he brings a view like no other. He spent the last year researchinand documenting how the social media revolution is over-hyped nonsense. The real business opportunity is to becomemore relevant and meaningfulto customers in ways that create sales.

Audiences come away from his engaging presentations with clarity on how to create more leads and sales using a

practical, hype-free approach to social media marketing.When speaking, Molander allies his audience's deepest fears and confirms gnawing suspicions. He humorously throwsrocks at enemies like social media gurus and encourages dreams. Most importantly, he provides clear, next steps that arecreating results.

Molander has been advising and motivating business executives since 1997. After spending time in the marketing trenchewith companies like telecommunications giant MCI, he co-founded a digital agency that is now the Google Affiliate Networand search marketing division of Publicis Groupe.

www.molanderassoc.com/; www.jeffmolander.com/; www.makesocialmediasell.com/

Hareesh is a bachelor of engineering from VJTI, University of Mumbai and a Master of Science from the University ofSouthern California, USA. He has been trained in Business Strategy Planning at AKZO-Nobel, Germany. He started hiscareer as a partner with IFCM Counsellors, a human asset management company. In 1997, he co-foundedHomeindia.com, one of India's first e-commerce sites. Hareesh is a serial entrepreneur and Social Wavelength is his thirdsuch venture. Hareesh has also been a visiting faculty at the University of Mumbai. He has been past President of the

Rotary Club of Mumbai, Sea Pearl, as well as the founder & co-chairperson of the expert committee on informationtechnology at the Indian Merchants Chamber. Hareesh is an accomplished orator and has been invited to address nationaand international conferences on subjects pertaining to branding, entrepreneurship and technology.


JEFF MOLANDERAdjunct Faculty- Digital Marketing

Loyola Universitys ,school of business

Co-founder- Google Affiliate Network&

Author: Off The Hook Marketing: How to Make Social Media Sell for You

HAREESH TIBREWALASocial Media Strategist;Business Owner and Joint CEO @SocialWavelength.com
http://www.molanderassoc.com/http://www.molanderassoc.com/http://www.jeffmolander.com/http://www.jeffmolander.com/http://www.jeffmolander.com/http://www.molanderassoc.com/


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Sampath Iyengar has been in the IT industry for the last 23 years having his own company Sam 7 Computers & Networks

He started yet another company Neosocial 7 Media solutions 3 years back which handles the Socimedia of various small and medium businesses. He has customers like Morpheus IVF, Condom Point, BNI India, PoddaDevelopers, Canon Image Square, . He also manages the social media accounts for a number of professionals likDoctors, Lawyers etc.

To explain further Neosocial 7 handles their presence across various platforms like Facebook, Youtube, TwitterLinkedin, Pinterest etc .

In January 2012 , Sam Decided to create an offline event for all his online customers. Here much like Coffee with KaranSam has Jam with Sam. He interviews 2 Business entrepreneurs every Month who share their life story , goals an

achievements both professional & Personal.Prominent Jammers were Niiraj Shah National Director BNI India. Agnelo Rajesh Athaide From St. Angelo ComputersTushar Sighat MD Dlink India, Karon Shaiva from IDOBRO, Vivek Mensonda From Lawrence & Mayo.

He is also a Rotarian for the last 18 years First from RC of Goregoan west where he was the President in 2002 and for thlast 2 years from Bombay Seacoast and is in the Rotary District 3140 heading the Digital Media Position for the next 3years He is also a BNI member from the Alpha chapter for more than 7 years and is also a Trainer for BNI India.

He is also a speaker at various Schools, Colleges and corporates as well as Rotary clubs.

Kapil is a globally sought-after thought leader, speaker and consultant on social media and customer engagement. He isthe Founder & CEO of OMLogic Consulting, one of Indias leading online & social media agencies. Kapil has been an avidspeaker on Social Media, Entrepreneurship & Leadership, both in India & internationally.

His previous speaking assignments include speaking at SMX Singapore, Social India Conference, OSI Days, Engage2012OMCAR 2008, 2009 & 2012 and various Business Schools such as MDI, BITS Pilani, NSIT, EMPI Institute of ManagemenBULMIM, UPES, TIT&S Bhiwani, BCIPS, LBSIM, to name a few.

He is also the co-founder of OM Careers, a non-profit and worlds first online marketing careers community, and was one okey persons behind OMCAR, worlds first online marketing careers conference & expo. OMCAR 2012 was held on Jan13th, 2012.

From philanthropic causes to cricket to politics to Bollywood, he is the brain behind numerous social communities and


KAPIL GUPTAFounder & CEOOMLogic Consulting

SAMPATH IYENGARSocial Engagement Officer @ NeoSocial 7 Media Solutions; Regional

Director @ Business Network InternationalChief Energizing Officer @ Sam 7 Computers & Networks


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loves using social media as a transformation catalyst. Kapil lives, breathes and eats social media. He loves spending hisspare time with his daughters and mentor young professionals.

Kapil began his career in IBM, where he held numerous leadership positions in the IBM supply chain organization as wellas IBM corporate. Kapil has a Masters in Industrial Engineering from North Carolina State University and Bachelors inEngineering from Delhi Institute of Technology (now NSIT).

For Indian continental and NRI Social Media and Social Commerce initiatives, I highly recommend OMLogic. Kapil and hiteam are far and away the most cutting edge group with the best handle on making social media a success for this highlytargeted and lucrative market.

- Gillian Muessig, President & cofounder SEOmoz

A digital marketing professional with over 10 years of experience in the Internet marketing industry.While Search marketing( both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaignsacross multiple digital media channels. He has experience with setting up processes, creating strategies as well as handson implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Contentstrategies, Viral campaigns, affiliates, display & partnerships. During his phase with Havas Digital, he has successfullymanaged campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. Etc.With an established record of hands-on leadership and team building skills at the international level, he is consideredas an effective communicator and focused leader.Presently working as VP Marketing for PurpleTalk Inc., he also worksas a SEO and Internet Business Consultant for clients across the world.Saptarshi's Skills & Expertise:


SAPTARSHI ROY CHAUDHURIVP Marketing[x]cube LABS / PurpleTalk Inc.

&Digital Marketing Consultant | Blogger


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Manish Grover is the founder of ShaadiMagic.com, one of its kind wedding planning portal for all wedding planning needsPrior to founding ShaadiMagic.com, Manish Grover has experience in entrepreneurship, marketing and consulting fostartups as well as a top management firm wherein he handled projects worth over $ 4 billion. Manish holds an MBA iMarketing and Engineering in Electronics & Communication. He is also Fellow of the Startup Leadership Program.

About ShaadiMagic.comShaadimagic.com is a portal which aims to be a complete one-stop shop for all wedding planning needs

Online Wedding Planning magazine

Search Engine for the rated and reviewed vendors and agencies

Bridges the gap between buyers and sellers

It seeks to provide everything that to-be weds might want to know about wedding planning, it provides them all theinformation they may ever need: vendors reviews, ratings, contacts; ideas and suggestions; tools etc to make thewedding planning a much more organized process

Ankit Maheshwari

Is the founder and CEO ofBetaout.

Listed as an Asias one of the most inspiring young entrepreneurs and social change maker by Paragon 100 Asia

Having approximately 10 years of experience in managing large content teams for New Media.

Prior to Betaout, he founded Instamedia Network (a lifestyle blog network), which served over 20 Million pag

views per month and was acquired by a Dubai based Media Company. His specializes in business development and management, web technology, content marketing, strateg

management, mobile technologies and connecting people.

He loves to interact with fellow and budding entrepreneurs, share ideas and delve in all interesting areas.


MANISH GROVERFounder & CEOwww.shaadimagic.com

The wedding planning marketplace

ANKIT MAHESHWARIFounder & CEO

Betaout
http://www.betaout.com/http://www.betaout.com/http://www.betaout.com/


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- Mumbai's First Mind Map Trainer

- Proclaimed a " Genius " by Tony Buzan - Mind Map Inventor & Nobel Peace Prize Nominee!Testimonial Video here http://www.youtube.com/watch?v=-Cm80pvpOZ4

- Endorsed by Jack Canfield - " The Secret " Teacher & The Co Creator of The Chicken Soup For The Soul Series ( SoldOver500 Million Copies! ) ! Video here http://www.youtube.com/watch?v=jYH1KaxQ4uM

- Ranked First in a International Creativity Test conducted by ThinkBuzan in Dubai. Video herehttp://www.youtube.com/watch?v=W2IQxU1xLDU

- Conducted 150 Mind Map Seminars

- Mind Map seminars done for Executives of Many Fortune 500 and Alumni of the World's Best Colleges - The IITs, IIMs,Harvard Business School and LSE ( London School of Economics )

- Has over500 Testimonials on his website http://www.mindmapstrainer.com/mind-maps-trainer-testimonials

- Probably the Most Endorsed Trainer In The World On Linkedin .Has over4400 Endorsements on Linkedinhttp://www.linkedin.com/profile/edit?trk=hb_tab_pro_top

- Has over200 Video Testimonials and over 17,500 Views on his YouTube Channelhttp://www.youtube.com/user/MindMapsTrainer?feature=mhee

- "Dharmendra Rai' gives rise to over 6 Million Reference Pages on Google

- Award Winner and Speaker at The World HRD Congress 2012

- One of the Most Connected People on the Planet with over 2 0 3 0 0 direct connections on LinkedIn and 5 0 0 0connections on Facebook

- Has a Klout score of 62 . Estimated to be in the 95 th Percentile

- Member of Mensa International ( A High IQ Society )

- Appeared in prominent media like CNBC, Times Of India, Zee Business and Channel V

- Work Experience of 15 years with companies like Morgan Stanley, Alliance Capital. Last position was National SalesHead of Benchmark Mutual Fund , now Goldman Sachs

- Has been a TED x Speaker following speakers like Tony Buzan, Anthony Robbins and Bill Gateshttp://www.youtube.com/watch?v=87ghAPJFn5k

Partners:


DHARMENDRA RAIThe Tony Buzan and Jack Canfield Endorsed Mind Map Trainer
http://www.youtube.com/watch?v=-Cm80pvpOZ4http://www.youtube.com/watch?v=-Cm80pvpOZ4http://www.youtube.com/watch?v=jYH1KaxQ4uMhttp://www.youtube.com/watch?v=W2IQxU1xLDUhttp://www.youtube.com/watch?v=W2IQxU1xLDUhttp://www.mindmapstrainer.com/mind-maps-trainer-testimonialshttp://www.mindmapstrainer.com/mind-maps-trainer-testimonialshttp://www.linkedin.com/profile/edit?trk=hb_tab_pro_tophttp://www.linkedin.com/profile/edit?trk=hb_tab_pro_tophttp://www.youtube.com/user/MindMapsTrainer?feature=mheehttp://www.youtube.com/watch?v=87ghAPJFn5khttp://www.youtube.com/watch?v=-Cm80pvpOZ4http://www.youtube.com/watch?v=jYH1KaxQ4uMhttp://www.youtube.com/watch?v=W2IQxU1xLDUhttp://www.mindmapstrainer.com/mind-maps-trainer-testimonialshttp://www.linkedin.com/profile/edit?trk=hb_tab_pro_tophttp://www.youtube.com/user/MindMapsTrainer?feature=mheehttp://www.youtube.com/watch?v=87ghAPJFn5k


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Harshil is one of the 4 core founders of FoxyMoron. A graduate from Jai Hind College, Mumbai, Harshilsexpertise lies in developing and creating unique strategies across Social Media platforms and Digital MarketingBrand campaigns. His core strengths lie in interface understanding and market readiness in terms of featureaugmentation.

Prior to FoxyMoron, Harshil worked on creating and strategizing strong online identities for companies atWATConsult and earlier to that he worked as a marketing executive at LifeStyle Networks Ltd, where his jobrole was to focus on selective B2B groups and develop communication strategies for each of them.

Currently at FoxyMoron, Harshils key responsibilities include social media ideation, creative execution,digital media planning and buying, and SEO.

FoxyMoron is a Social Media Marketing and Digital Solutions agency that works with some of the biggestbrands in India. The portfolio includes Cadbury Group, L'Oreal India, Garnier, Foster's, Rajasthan Royals, AsianPaints, AXN, McVities to name just a few. The core service areas are 360 Digital Marketing, Website Design &Development, Games & Applications and Media.

Hitesh Motwani is a double post graduate with over 6 years of experience in Public relations and digital mediacommunications. He assists companies in formulating their social media strategy and devising policies andprocedures for corporates wanting to enter in digital space.

He has led various projects in PR and social media for some of the leading firms in India like Tata Group, Kotak

Group, HSBC, BCG and others. Hitesh has also been a guest faculty in various colleges like National College,Sydenham College, NMIMS, ICFAI and many more. In free time he likes to watch movies, listen to music andnetwork with new people. He can be reached at @wisdomsingh on twitter or mail him [email protected]


HARSHIL KARIAOnline Strategist & Co-founderFoxymoron

HITESH MOTWANISocial Media ConsultantOne of The Topmost Engineering Firms on Fortune List
mailto:[email protected]:[email protected]


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Concept & Marketing Partner Online Partner



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Maximizing Social Media- Conference Agenda