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Tony Young Senior Vice President & CIO Informatica Maximize Your Return on Big Data

Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

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Page 1: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Tony Young

Senior Vice President & CIO

Informatica

Maximize Your Return on Big Data

Page 2: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy
Page 3: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

TRANSACTIONS INTERACTIONS DESKTOPS MOBILE CLOUD ON-PREMISE

Page 4: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Relevant Information

Trustworthy Information

Timely Information

Authoritative Information

Authoritative Information

Accessible Information

Holistic Information

Secure Information

CLOUD DATA QUALITY

ULTRA MESSAGING

MASTER DATA MANAGEMENT

MASTER DATA MANAGEMENT

BUSINESS TO BUSINESS

(B2B)

ENTERPRISE DATA

INTEGRATION

ILM

Relevant customer

service request data to reduce field response

Trustworthy data to increase

new member acquisition by

160%

Timely data to lower

messaging latency by 83%, and execute 5x

more transactions

Authoritative customer data

to increase revenue

productivity of 15,000 financial

advisors

Authoritative data supports 5 million searches a month, across

database 14 million names, at Australian Dept. of Innovation &

Research

Accessible data exchange to

increase customer base

by 400% by processing 10

million transactions per

week

Secured data across 10K databases

to address data privacy and regulatory

requirements

Holistic view of product

improved supply chain optimisation and reduced

costs

Page 5: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Business Costs

Labor Costs

Software Costs

Hardware Costs

IT Costs

Labor Costs

Labor Costs

Labor Costs

CLOUD MASTER DATA MANAGEMENT

ULTRA MESSAGING

MASTER DATA MANAGEMENT

ENTERPRISE DATA INTEGRATION

BUSINESS TO BUSINESS (B2B)

ENTERPRISE DATA INTEGRATION

ILM

Lowered business costs by reducing by 95% time for line of business to implement 360-degree view of customer

Lowered labor costs by saving equivalent of 79 years of manual merging time and more than $4.4 million in staff salaries

Lowered software costs by $11M annually by implementing Multidomain MDM for Counterparty management

Lowered hardware costs by 50% ($1M saved annually). System throughput increased by 580%

Shortened reporting cycle from 24 hours to 2 hours to improve operational efficiency

Lowered labor costs of data handling by 75% through single universal transformation engine

Reduced development costs 3x regulatory requirements

Lowered labor costs for automating real-time proactive alerts to improve maritime security

Page 6: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy
Page 7: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Cloud Computing – Next Wave of Data Fragmentation

Social Computing – Next Generation of Data-Centric Apps

Mobile Computing – Next Surge of Data Access Devices

Technology Megatrends

Page 8: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

CLOUD

ON-PREMISE TRANSACTIONS DESKTOP

MOBILE INTERACTIONS

Page 9: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

CLOUD

ON-PREMISE

INTERACTIONS

TRANSACTIONS

MOBILE

DESKTOP

Page 10: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Next Wave of Data Fragmentation

Cloud Computing

Page 11: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Changing Economics

HR Application

CRM Application

Custom Application

Custom Application

Custom Application

Custom Application

Custom Application

Page 12: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

IN THE CLOUD ON PREMISE

Page 13: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Next Generation of

Data-Centric Applications

Social Computing

Page 14: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Changing Role

Business Management • Business Analysis

• Operational Automation

Relational Transactions 1970 - Current

Brand Management • Sentiment Analysis

• Proactive Customer Engagement

Social Interactions 2008 - Current

Page 16: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Next Surge of

Data Access Devices

Mobile Computing

Page 17: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Changing Face

Personal Productivity • Microsoft Office

• Used < 6 Hours Per Day

Personal Productivity 2.0 • Over half a million Apps

• Used > 12 Hours Per Day

Page 18: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy
Page 19: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Next Frontier of Innovation

Rise of Big Data

Page 20: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

“IT leaders must think about big data and all the dimensions it implies in order to take advantage of the economics of data.”

Page 21: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Big Transaction Data Big Interaction Data

Online Transaction Processing (OLTP)

Oracle DB2 Ingres Informix Sysbase SQL Server …

Cloud

Salesforce.com Concur Google App Engine Amazon …

Other Interaction Data

Clickstream image/Text Scientific Genomoic/pharma Medical

Medical/Device Sensors/meters RFID tags CDR/mobile …

Social Media Data

Facebook

Twitter

Linkedin

Youtube …

Big Data Processing

Online Analytical Processing (OLAP) & DW Appliances

Teradata Redbrick EssBase Sybase IQ Netezza Exadata

HANA Greenplum DataAllegro Asterdata Vertica Paraccel …

Page 22: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy
Page 23: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Universal Data Access

ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE

Page 24: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Big Transaction Data

Online Transaction Processing (OLTP)

Oracle DB2 Ingres Informix Sysbase SQL Server …

Cloud

Salesforce.com Concur Google App Engine Amazon …

Online Analytical Processing (OLAP) & DW Appliances

Teradata Redbrick EssBase Sybase IQ Netezza Exadata

HANA Greenplum DataAllegro Asterdata Vertica Paraccel …

Page 25: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Enterprise Discovery

ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE

Page 26: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Demonstration Overview

Beryl Hynch INFABANK

Page 27: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Data Stewardship

Manual Cleanse

Manager Review

ANALYST STEWARD IT

Manually Cleanse and Review

Quality Exceptions

Validate and

Onboard Cleansed

Customer Leads

No Exceptions

Validate and Onboard

Quality Customer Leads

END START

Exceptions

IT

DQ Mappings2

DQ Mappings2

ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE

Page 28: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Universal Data Replication

OLTP

MAINFRAME

ODS

ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE

Page 29: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Natural Language Processing

SUDHIR

MANSIP PEOPLE PLACES THINGS

ACCESS DISCOVER CLEANSE ANALYZE INTEGRATE

Page 30: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Demonstration Overview

Beryl Hynch INFABANK

Page 31: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Big Transaction Data Big Interaction Data

Online Transaction Processing (OLTP)

Oracle DB2 Ingres Informix Sysbase SQL Server …

Cloud

Salesforce.com Concur Google App Engine Amazon …

Big Data Processing

Online Analytical Processing (OLAP) & DW Appliances

Teradata Redbrick EssBase Sybase IQ Netezza Exadata

HANA Greenplum DataAllegro Asterdata Vertica Paraccel …

Trustworthy, Secure

Holistic, Accessible

Other Interaction Data

Clickstream image/Text Scientific Genomoic/pharma Medical

Social Media Data

Facebook

Twitter

Linkedin

Youtube …

Authoritative, Relevant

Medical/Device Sensors/meters RFID tags CDR/mobile …

Timely, Actionable

Page 32: Maximize Your Return on Big Data - Enterprise Cloud Data ... Keynote... · ENTERPRISE DATA INTEGRATION ILM Relevant customer service request data to reduce field response Trustworthy

Big Transaction Data Big Interaction Data

Online Transaction Processing (OLTP)

Oracle DB2 Ingres Informix Sysbase SQL Server …

Cloud

Salesforce.com Concur Google App Engine Amazon …

Other Interaction Data

Clickstream image/Text Scientific Genomoic/pharma Medical

Medical/Device Sensors/meters RFID tags CDR/mobile …

Social Media Data

Facebook

Twitter

Linkedin

Youtube …

Big Data

Processing

Online Analytical Processing (OLAP) & DW Appliances

Teradata Redbrick EssBase Sybase IQ Netezza Exadata

HANA Greenplum DataAllegro Asterdata Vertica Paraccel …

Trustworthy, Secure

Holistic, Accessible

Authoritative, Relevant

Timely, Actionable