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SONNENBERGFORTMANN
24IP LAW GROUPUSA PLLC
24IP LAW GROUPFRANCE SARL
FERDINAND IPLLC
Maximising the Value of IPBest Practices from the Commercial World
Dr Robert Harrison
Seite 1
© 22.10.201424IP LAW GROUP
Overview
• Big Company – idea submission• SME – contracted research• Consortium research
©22.10.201424IP LAW GROUP
Seite 2
The Goal
A Patent without a (potential) Business isworthless
A Business with a Patent can be succesfull
©22.10.201424IP LAW GROUP
Seite 3
THE BIG COMPANY
©10.01.201324IP LAW GROUP
Seite 4
Big Company – Business Proposal
• Open Innovation promoted by manycompanies
• Beware – big companies have multiple research groups
• Technology scouts
©22.10.201424IP LAW GROUP
Seite 5
Idea Submission Process
Submit IdeaSubmit Idea
Initial ReviewInitial Review
Technical ReviewTechnical Review
Legal ReviewLegal Review
Business ReviewBusiness Review©22.10.201424IP LAW GROUP
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Initial Review
Generally AcceptableGenerally Acceptable
Compatible with Current TechnologyCompatible with Current Technology
Complementary to Existing TechnologyComplementary to Existing Technology
Potential new Business ModelPotential new Business Model
©22.10.201424IP LAW GROUP
Seite 7
Legal Review
• Patent granted / penting
• Publication
• Copyright
• Third Party IP
• Trade Secrets
IP PositionIP Position
Inventorship / AuthorshipInventorship / Authorship
©22.10.201424IP LAW GROUP
Seite 8
Technology Review
Technically Feasible?Technically Feasible?
UnderstandableUnderstandable
IP PositionIP Position
Appropriate ReviewersAppropriate Reviewers
©22.10.201424IP LAW GROUP
Seite 9
Business Review
Can we make a business?Can we make a business?
Costs of ImplementationCosts of Implementation
Potential SalesAppropriate eviewersPotential SalesAppropriate eviewers
©22.10.201424IP LAW GROUP
Seite 10
Intellectual Property
• Open Innovation ≠ No IP protection• Patent application is often required for
submission• Patent application protects submitter's
interests• Don't give everything away at the beginning• Show and tell is probably the most valuable
aspect of the submission.
©22.10.201424IP LAW GROUP
Seite 11
SME CONTRACTED RESEARCH
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Seite 12
Contract Research
• Development of a new sealant material
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Seite 13
IP Interests
Manufacturer
• Product Design(Design Rights)
• Market• Need• Electronics Technology
(Some Patents)• Skilled Engineers
Research Institute
• EMC Sealant Technology.• Five Patents• Know-how• Skilled Engineers
©10.01.201324IP LAW GROUP
Seite 14
Initial Position
Manufacturer
• All IP exclusive tomanufacturer
• Free licence to backgroundIP
• Confidentiality
Research Institute
• Full payment for work done• No exclusivity• Freedom to develop products
for other customers• Freedom to publish
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• Background IP• Foreground IP
• Publication
• R&D
• No exclusivity• Exclusivity +
transfer ofownership
• Publication after patent
• Right continueto research
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Final Position
CONSORTIUM RESEARCH
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Intellectual Property
• Background : all IP brought into consortium• Foreground : all IP developed by consortium
How do we exploit this?
©22.10.201424IP LAW GROUP
Seite 18
Prior to Consortium
• What is my IP?• Identify what I bring to the table• Example: Patent Harvesting
©22.10.201424IP LAW GROUP
Seite 19
Consortium Work
ProjectProject
Patent
Policy
Patent
Policy
Common
Prosecution
Common
Prosecution
BudgetBudgetHarvestingHarvesting
ExploitationExploitation
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Seite 20
Exploitation
• Ownership depends on employer• Fragmented licensing policies
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Exploitation Company
ExploitationExploitation
PatentsPatents
LicencesLicences
Know-
How
Know-
How
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Seite 22
IP Licensing OrganisationVideo Telephony
• Licensing Organisation holds some patents• Licensing Organisation has exclusive
licence to some patents + non-exclusive toothers
• Licensing Package
©22.10.201424IP LAW GROUP
Seite 23
A SUCCESS STORY
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Seite 24
Software
• Is not patentable?• Can only be patented in the US?
©22.10.201424IP LAW GROUP
Seite 25
MP3 Licensing Chain
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Seite 26
•Basic
Codecs
•Licensing
Agent
•One-Stop
Licensing
Body
