Maximising Opportunities for LondonPatricia MuottoRegeneration Manager, Structural Funds

00 Month 2004

London Development Agency•Regional Development Agency for London•Created in 2000 with Elected Mayor•Receives funding from central Government •Responsible for Mayor’s Economic Development Strategy for London•Aim to maximise benefits of European and Regional initiatives in London through partnership approach.

Mayor’s Priorities for London• People: Access to skills knowledge & finance• Knowledge & Enterprise: Increasing business competitiveness• Infrastructure & Places : capital developments• Marketing & Promoting London: world class city

Objective 2 London Programme • Programme Priorities : 2000-2006

• Community Economic Development• Business Competitiveness• Infrastructure, Marketing & Environment

Delivered in partnership approach

Objective 2 London Programme Programme Priorities : 2000-2006• Community Economic Development (People)• Business Competitiveness (Business)• Infrastructure, Marketing & Environment (Place)• Delivered in partnership approach • £160m ERDF and £20m ESF•Total population for eligible area is 853,000

Project Case Study

Objective 2 : Marketing Programme : 2004-2006• Aim to create infrastructure and guidelines to market the Objective 2 area• Agree Strategy and Action Plan with partners• Agree funding package and delivery• Key themes of project - Business Retention and encouraging private sector investment

INNOVATIVE ACTIONS

Case Study : Jumpstart Programme

• The programme aims to encourage London’s SMEs to form an innovation partnership with knowledge centres.

Key Issues for the Future• Continuing deprivation in London• Focus on thematic approach • Pros and cons of partnership working • Available expert skills and knowledge of European programmes in London• Opportunities for transnational working particularly with urban focus