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Jorgen Sundberg@linkhumans

SOCIAL MEDIAFOR RECRUITMENT

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SCHEDULE

1. Introductions

2. Social media

3. Twitter

4. Facebook

5. Google +

6. LinkedIn

7. Tools

8. Questions

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INTRODUCTION Ex-tech recruiter

The Undercover Recruiter

Link Humans social media agency

Official LinkedIn Talent Solutions Partner

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INTRODUCTION Name

Company

Challenges

Target candidate

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OLD SCHOOL

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1998

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2007

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2010

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LANDSCAPE

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SOCIAL JOB SEEKERS

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SOCIAL RECRUITING

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SOCIAL RECRUITING

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USING ALL NETWORKS

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KEEPING IT SOCIAL

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PERU MOST FOLLOWED

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ENGAGEMENT

1. Posting tweets

2. Hashtags

3. Mention users

4. Retweets

5. Favourite tweets

6. Direct Message (DM)

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MODERATION

When?

Keyword blocklist

Profanity blocklist

Reply in private if possible

Never ignore!

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PERU MOST FOLLOWED

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PROFILES & PAGES

Images

LinkedIn info

Hyperlinks

Keywords

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FEATURES

Hangouts

Communities

Events

Circles

Explore

Instant uploads

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COMMUNITIES

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LINKEDIN STATS

2 million companies

1.7 million groups

5.3 billion searches in 2012

Average age 41

Average salary $106,000

Average 60 connections

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Europe, Middle East

and Africa:

75M+

North America:

90M+

Asia Pacific:

40M+Latin America and

Caribbean:

30M+

225M+Members worldwide

100 M+Monthly unique visitors

+2 newMembers per second

LINKEDIN

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AMERICAS

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EUROPE

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Picture

Headline

Activity

Summary

PROFILE

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HEADLINE EXAMPLES

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HEADLINE EXAMPLES

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SUMMARY

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Better search results

EXPERIENCE

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Better search results

Connect direct

2 Recommendations

EXPERIENCE

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ENDORSEMENTS

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PROFILE SEO

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SEARCH RESULTS

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All-star profile Headline

Keywords

Endorsements

SEARCH RANKINGS

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Activity broadcast / activity feed Browse connections

Whos visited your profile?

Email and group settings

PRIVACY SETTINGS

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SHOULD YOU UPGRADE?

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1st, 2nd, 3rd

Visibility

YOUR NETWORK

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RECONNECTING

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PEOPLE YOU MAY KNOW

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Q

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Personalise

Common connection

Demonstrate value

Never sell Avoid IDK

ETIQUETTE

EXAMPLE 1

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EXAMPLE 1

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LINKEDIN CONTACTS

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LINKEDIN CONTACTS

UPDATES

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UPDATES

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UPDATES

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UPDATES

Status updates Articles

UPDATES

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UPDATES

Status updates Articles

Links

UPDATES

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UPDATES

Status updates Articles

Links

Profile updates

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NEWS

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NEWS

GROUPS

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GROUPS

GROUPS

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GROUPS

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FINDING PEOPLE

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FINDING PEOPLE

Advanced search = all results

NOT full visibility of results

100 results, filter from there

BOOLEAN ON LINKEDIN

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BOOLEAN ON LINKEDIN

5 operators supported:

AND - must include

OR - include either

NOT - must not include

- exact phrase

( ) - for groupings

TIPS

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TIPS

Current Title is your best bet

Synonyms for job titles - LinkedIn Skills &Wikipedia

Save search strings in .txt Start wide, narrow down

GOOGLE BOOLEAN

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GOOGLE BOOLEAN

site:uk.linkedin.com

Add skill java developer

inurl:in OR inurl:pub (public profiles)

-inurl:dir (remove directory duplicates)

GOOGLE BOOLEAN

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GOOGLE BOOLEAN

Modifiers: , (), *

Field commands: inurl:, intitle:, site:

AND - include both words

OR - include either word

NOT - exclude word

- exact phrase

* - up to 5 missing words java * developer

RECRUITIN NET

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RECRUITIN.NET

SKILLS

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SKILLS

APPLICATIONS

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APPLICATIONS

SlideShare

Job Change Notifier

Bullhorn Radar

LinkedIn Resume Builder

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QUESTIONS

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QUESTIONS

LETS CONNECT

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LET S CONNECT