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Group
Presented By-
A Report On Fake Brand Products
Available In Rural Market
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OBJECTIVES OFTHE STUDY
To study the Rural marketers challenges in rural markets over fake product
To ascertain Relationship between occupation and awareness towards fake products.
To ascertain preference of the rural customers towards fake products over original
product.
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RESEARCH METHODOLOGY
We have adopted Descriptive Research in order to describe the variables in this study.
Area
Jamukoli Haat , Harirajpur
Sample Size and Sampling technique
The required data was collected through a questionnaire, where the sample size is
restricted to10 consumers and 10 retailer. Since the market is wide spread, we have
adopted non probability convenient sampling for selecting the samples from the study
area.
Data Collection Method
Both Primary and Secondary data collection methods were used in this study. In primary
data collection, questionnaire was used. closed questions were also employed in this
study. Personal interview has been conducted to ensure accuracy of the research. The
survey was conducted through Questionnaire schedule method.
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Data Analysis & Interpretation
Panasonic,
1
Eveready, 5
Sony, 1
Other, 3
Panason
ic, 2
Everead
y, 4Sony
, 1
Other, 3
Which type of Battery you
use?
Which type of battery people prefer?
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Which type of Cold drinks people prefer?
Coca
cola, 2
Fanta, 1
Sprite, 4
Other
s, 3Coca cola, 2 Fanta, 0
Sprite, 3
Others, 5
Which type of Cold drinks you
prefer?
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Lifebouy, 2
Lux, 3
Rexona
, 0
Others,
5
Which type of soap people prefer?
Lifebouy, 3
Lux, 5
Rexona, 0
Others, 2
Which type of soap you
prefer?
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Dairy
Milk, 5Kit
Kat, 3
Polo, 2
Mang
o Bite,
0
Which chocolate people prefer?
Dairy Milk, 4
Kit Kat, 2
Polo, 3
Mango
Bite, 1
Which chocolate you
prefer?
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Home
lites
30%
Aim
20%Flying
Star
0%
Other
50%
Which Match sticks People prefer?
Home
lites, 1
Aim, 2
Flying Star, 1
Other, 6
Which Match sticks you prefer?
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Barriers To Rural Market
A number of corporate houses have been trying to get a grip on rural markets in a variety
of ways. They face lot of challenges in stabilizing their market share. The various
challenges include language barriers, connectivity to other markets, small population in
villages, and the most important availability of fake brands. The brand image of the
successful FMCG majors has been imitated by some of the small regional
companies. These fake brands have been sold mostly in rural areas
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Fake Brand Products Available In Rural Market
S No. Original Product Fake Product
1
2
3
45
6
7
8
9
1011
12
Dairy Milk
Lux
Kit Kat
PoloVicks
Mango Bite
Coffee Bite
Home Lites
Coca cola
FantaSprite
Sony
Daily Milk
Luk
Kir Kat
RoloVibex
Mango Ripe
Coffee Toffee
Home Lifes
Hello
SasaSmile
SQny
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Fake Products
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Findings & Suggestions
1. If the product is in introduction stage , consumers are not much
aware about the product.
2. The organization has to create awareness among the consumers.
3. The company should adapt rigorous marketing strategies, in
order to sustain in the market.
4. There is immense competition in this sector.
5. They should try to reach as many as people as possible.6. Sales promotion should be adopted for those company who are
not popular among the consumer.
7. 4 A plays a important role for the organization.
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Conclusion
Fake products create damage to leading companies' sales andbrand image. Fake products also create problems to consumers
on their health. Hence, the MNCs and other leading companies
that are worse affected by fake brands has to prevent their
footage by adopting various strategies as discussed. The 4 P's ofthe marketing mix have to be redesigned by the marketers in
attracting and attacking the rural markets of India. When
consumers come across such fake brands they also have to take
the issue to the companies and/or legal authorities.
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Annextures
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Thank You