MAX VITA-FACTS 2007

8/6/2019 MAX VITA-FACTS 2007

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2002-2007 NexgenAll rights reserved.


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Amino Acids

Our bodies break down the protein in foods into building blocks called amino acids. Theseamino acids are re-assembled in our cells in a specific order necessary to form functionalproteins. The quantities, as well as the types, of amino acids present in our bodies are critical.Without the correct amino acids in the proper quantities, our systems cannot rebuild or repairtissues, muscles, blood proteins and cell enzymes.

Science classifies these important components in two categories -- essential and nonessential.Eight are referred to as "essential" simply because our bodies cannot make them. Theremaining thirteen amino acids are thought of as "nonessential" because our bodies can makethem. In reality, all 21 amino acids are necessary for building tissue proteins.

Here is a list of how they are classified:

ESSENTIAL NONESSENTIAL(cant be made by our bodies) (can be made by our bodies)

Isoleucine Phenylalanine Alanine Cystine (Cysteine) HydroxylysineLeucine Threonine Arginine Glutamic Acid HydroxyprolineLysine Tryptophan Asparagine Glycine ProlineMethionine Valine Aspartic Acid Histidine Serine

Tyrosine

When proteins contain these essential amino acids in quantities and ratios that meet thebodys needs, they are called complete food proteins. Typically, complete food proteins occurnaturally in animal products including eggs, milk, cheese and meats. Foods deficient in one ormore of the essential amino acids are usually vegetable proteins, including grains, legumes,nuts and seeds. Vegetable proteins can be mixed with each other, or with complete foodproteins to provide adequate amounts of the essential amino acids.

Another solution to obtaining complete food proteins and essential amino acids is our

Complete Amino supplement. Combined with an adequate daily intake of protein, CompleteAmino results in a balanced mixture of amino acids. It serves as an excellent source ofprotein to add to a low calorie diet, to support a bodybuilding program, or to supplementvegetarian diets. Because Complete Amino is already broken down, it is highly bioavailableand ready for the body to use.

We offer a variety of amino acid products listed below:

Acetyl L-Carnitine 500 mg :As part of its role in supporting mental function, Acetyl L-Carnitine may help support memory,

attention span and mental performance in healthy people as well as those with brainimpairment.

Complete Amino :Contains all of the essential amino acids and 9 of the nonessential in an easy to digest tablet.With the same amino acid profile as milk, this supplement helps produce a balanced mixtureof amino acids in the body to support healthy tissue growth.


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Amino Acids

L-Arginine 500 mgL-Arginine is a nonessential amino acid produced through the digestion of proteins and hasseveral roles in the body, such as assisting in wound healing, removing excess ammonia fromthe body, stimulating immune function and promoting secretion of glucagon, insulin andgrowth hormone.

L-Arginine & L-Ornithine ComplexL-Arginine & L-Ornithine needs are elevated in times of intense stress. L-Arginine acts as aprecursor to nitric oxide to promote healthy dilation of blood vessels and normalize blood lipidlevels. As an antioxidant, it prevents cell destruction caused by harmful pro-oxidant

substances, allowing enhanced blood flow. L-Ornithine, a precursor to L-Arginine, may helpstimulate growth hormone to promote lean body mass anabolism.

L-Carnitine 500 mgL-Carnitine is an amino acid responsible for the transport of long chain fatty acids into energyproducing cells. L-Carnitine may support heart health, liver health, and weight loss.

L-GlutamineL-Glutamine is the most abundant amino acid found in the muscle. It supplies more than 50%of the free amino acid content in our muscles. Supplementation with L-Glutamine may

decrease recovery time from stress and injury. L-Glutamine also assists the body inmaintaining a healthy digestive tract and supports immune function.

L-Lysine 500 mgL-Lysine, an essential amino acid, is needed to support proper growth and bone development.L-Lysine supports immune function and can help decrease the occurrence or severity of coldsores.

N-Acetyl Cysteine 600 mg

N-Acetyl Cysteine (NAC) is a form of the amino acid cysteine. NAC is used in the body tomake glutathione peroxidase - one of the bodys most naturally occurring antioxidants. NACraises glutathione peroxidase levels in the body and has been shown to provide numeroushealth benefits, such as promoting heart health, supporting immune function, and helping toprotect the body from toxins. The cysteine found in NAC is important for supporting healthyhair and nails.

L-Tyrosine 500 mgA conditionally essential amino acid, L-Tyrosine is one of the most important elements inmaintaining neurotransmitter balance in the brain. These neurotransmitters are associated with

proper mood, norepinephrine and dopamine. L-Tyrosine can also be useful in promoting nerveand thyroid health.

This information is for educational purposes only and should not be construed as medical advice. These statements have not beenevaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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Antioxidants - Free Radical Fighters

Free radicals are silent unseen enemies that invade and attack our bodies, contributing to

aging and associated with an increased risk of cancer and heart disease. Oxygen moleculeswith "attitude", free radicals, wreak havoc on the body through the negative charge they carry.With the help of antioxidants, this negative charge is neutralized, diminishing the destructivepower of free radicals.

Vitamins A, C, E, and selenium have traditionally been the antioxidants of choice. But now,theres a new breed of antioxidants. We think of them as "super" antioxidants because theyenhance the benefits of traditional supplements and offer increased protection. We offer avariety of antioxidants listed below:

ActiVin Grape Seed Extract :

Provides added antioxidant protection through a unique combination of grape seedextract, green tea and bioflavonoids derived from lemons

Contains resveratrol from grape skin, the compound associated with the healthbenefits attributed to red wine

Promotes a healthy cardiovascular system, healthy skin, capillaries and wellness

Alpha Lipoic Acid (100 mg, 300 mg) : Extends the life and effectiveness of Vitamins C, E, and CoQ10, as well as Glutathione

Supports blood sugar metabolism, especially beneficial to some diabetics

Supports memory function by reducing free radical damage to neural cells

Fat and water soluble - providing increased utilization in the body

Super Antioxidant CoQ10 (30 mg, 60 mg, 100 mg, 200 mg): Helps maintain cardiovascular health and promote vitality as CoQ10 is synthesized in

every cell of the body

A fat soluble nutrient, is best absorbed when taken with foods containing fat

Selenium Supplements :

Work synergistically with vitamin E protecting cells from free radical damage

100% Natural Beta-Carotene - Go For The Gold!

Inside-Out ProtectionResearch shows that natural beta-carotene supplements reduce skin reddening and increaseimmunity to UV light. The combination of adequate sunscreen and beta-carotene providesoptimal protection against the suns harmful rays. These results were based on the use ofDunaliella salina algae, a 100% natural source of beta-carotene, available in OUR brand.


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Antioxidants - Free Radical Fighters

Natural vs. Synthetic: Whats the Difference Anyway?

Natural beta-carotene from D. salina is approximately half trans and half cis isomers (isomerrefers to the different shapes of the same vitamin). Unlike synthetic beta-carotene which is alltrans and provides little antioxidant benefit. The cis isomer has strong antioxidant propertiesand is the more protective form of natural beta-carotene. Our 100% natural beta-carotene isfrom D. salina, grown in the sun on the clean ocean waters of Australia!

There are many carotenoids available which have antioxidant benefits, including: beta-carotene, alpha-carotene, cryptoxanthin, lutein, zeaxanthin, and lycopene. Below is a chartlisting the various foods that contain the specific carotenoids.

Food Sources of Principal Carotenoids

Beta-Carotene Apricot, Carrot, Peach, Sweet PotatoAlpha-Carotene Carrot, Pumpkin, Red and Yellow Peppers & CornCryptoxanthin Papaya, Peach, Tangerine, and OrangeLutein Kale, Collard & Mustard Greens, Spinach, BroccoliZeaxanthin Cress Leaf, Swiss Chard, Chicory Leaf, Beet, OkraLycopene Tomato, Watermelon, Guava

Why choose our brand of natural beta-carotene? Easy-to-swallow soft gelatin capsule.

High quality, 100% natural beta-carotene.

Naturally two-toned, a result of extraction process of the beta-carotene from D.salina

Demand only the best, look for our 100% Natural Beta-Carotene, from D. salina!

This information is for educational purposes only and should not be construed as medical advice. These statements have not beenevaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

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We all know nutritional supplements are important for maintaining good health. Poor eatinghabits along with daily exposure to pollution and stress increase our vitamin and mineralrequirements. Quality supplements help us meet these needs. But...

NOT ALL SUPPLEMENTS ARE MADE THE SAMESupplements have to "break down" in your digestive tract before your body can use them.This can only happen when a supplement has been properly made and tested, and not allsupplements go through these necessary checks and balances. If a supplement is notproduced under strict quality control, it may be too "hard" to break down completely in yourstomach. This means you do not receive the full benefit of that supplement because you

excrete most of it!

HOW CAN YOU BE SURE YOURE GETTING THE BESTTo ensure you are getting nutrients that your body can use, only take products that aremanufactured with high quality ingredients and under strict quality control regulations. Inaddition to several other tests, each of our products undergo a DISINTEGRATION TIME TEST.This special test tells us how and when the product will break down in the body

DISINTEGRATION TIME TESTThe DISINTEGRATION TIME TEST consists of a laboratory test that approximates a "normal"

stomach to see how a tablet will behave when it gets in your body. It exposes the supplementto the temperature, biochemical environment and motions that actually occur in the stomach,and the breakdown of the tablet is monitored over time.

Different formulas have different ideal disintegration times. Most products should disintegrate(break down) in about 30 minutes to 1 hour. Timed or prolonged release products arespecifically designed to take longer to disintegrate in order to improve utilization of certainnutrients. They may even stay partly "intact" after releasing their nutrients, a normal situationfor these products.

CONFIDENCE IN OUR BRANDSometimes people try to determine their own "disintegration time" at home by putting theirtablets into a glass of water or vinegar and waiting for them to dissolve. This test is totallyinaccurate for 99.9% of your supplements! It simply is not similar enough to a real stomachwhen determining how a complex nutritional formula will behave in the body. The vinegar testis only appropriate for formulas that contain just calcium carbonate. Anything more complexsimply may not break down if it is not under the temperature, biochemical and motionconditions present in the stomach. After all, you cant dissolve a piece of food in a glass ofvinegar!

Keep in mind that your body is much more complicated than a glass of vinegar, so do not relyon this method to test your supplements. Rest assured, our line of supplements has beenappropriately tested for disintegration.

Are You Getting the Most from Your Supplements?


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THE PROLONGED RELEASE ADVANTAGEWhen we eat nutrient rich foods, the vitamins are gradually released as the food is digested.Prolonged release supplements mimic the digestion of food by gradually releasing thesupplements key nutrients.

The most common form of prolonged release is a tablet. Prolonged release tablets consist of aspecial "matrix" (composed of natural cellulose and vegetable stearates) in which nutrients areembedded. As the tablet is digested, the nutrients are slowly released from the matrix, usuallyover a 2-4 hour period.

The most advanced form of prolonged release is a special capsule system containingprolonged release beadlets. Tiny calcium beadlets are coated with alternating layers ofnutrients and a natural release coating and then encapsulated. As the capsule dissolves in thestomach, beadlets are dispersed, and nutrients are released one layer at a time from eachbeadlet. Studies have confirmed the benefits and utilization of nutrients in this type offormulation. Both prolonged release tablets and capsules mimic the way your body utilizeswater-soluble nutrients from food.

OUR PROLONGED RELEASE PRODUCTS

We carry a variety of different prolonged release tablets and capsules utilizing the uniquebeadlet system. We offer the following prolonged release products:

Stress B & C with Iron

Vitamin B12 500 mcg

Vitamin B12 1000 mcg

Niacin 500 mg PR

Vitamin C 1000 mg Rose Hips

Buffered C 1000 mg

Ultra Citro Cee 1000 mg Ultimate One

Ultimate One Iron Free

Iron Complex 29 mg

REFERENCE:Kincl M, et al. Development and optimization of the drug release determination of iron from iron prolongedrelease tablets. Pharmazie. 2003 Apr;58(4):257-9.

This information is for educational purposes only and should not be construed as medical advice. These statements have not beenevaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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Are You Getting the Most from Your Supplements?


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Many of us would benefit from the addition of the unbeatable Bs in our daily supplement

program. Without the vitamin B family, our bodies cant maintain healthy nerves, skin, hair,eyes, liver, or muscle tone. Nor can they utilize carbohydrates, fats, and proteins adequately.The vitamin B family is an important group of nutrients, each with its own biological role toplay. As a group, the Bs work together in the body and can be found in the same foods.Because of this "togetherness" theyre called the B complex vitamins. Since B vitamins arewater-soluble and cannot be stored in the body for long periods of time, they must bereplaced daily. Remember B vitamins are best taken with food to both increase absorption andto eliminate the possibility of causing an upset stomach.

We offer individual B vitamins such as niacin that are often used therapeutically, as well as B

complex vitamins to provide complete B vitamin support. Try one of our high quality B vitaminproducts:

Vitamin B6 - Promotes cardiovascular and nervous system health, and helps treat certainanemias. It is necessary for B12 absorption and is needed for the absorption of protein,carbohydrates and fats. Available in prolonged release and vegetarian formulas.

Vitamin B12 - Important for maintaining healthy nerve cells, red blood cells, DNA formation,as well as cardiovascular, nerve and mental function. Our B12 is available in three uniquedelivery systems:

Double Absorption B12: Contains a special resin that delays disintegration of thetablets until they reach the small intestine.

Prolonged Release B12:Advanced manufacturing technique that allows the tabletsto breakdown slowly over 2-4 hours for increased assimilation.

B12 Lozenge: Natural raspberry-flavored 1,000 mcg lozenges dissolve to provide aflavorful alternative to swallowing pills.

Biotin - Needed for nutrient absorption and assists in forming and utilizing fatty acids.

Important in the absorption of all B vitamins. Promotes healthy skin, hair and nails. Also,found in clinical studies to help potentiate the action of the trace mineral chromium picolinate.

Folic Acid - Important for red blood cell development, preventing anemia and essential forbody cell growth. It is recommended that all women of child bearing age take a daily folic acidsupplement to reduce the risk of neural tube defects in infants. The recommended dosage isgenerally 400-800 mcg per day.

Niacin or Vitamin B3 - Plays a role in fat synthesis, energy production, adequate circulationand nervous system. Niacin, or nicotinic acid is often used for supporting healthy cholesterollevels. We offer Niacin 100mg, Niacin 500mg prolonged release to maximize and controlabsorption as well as No-Flush Niacin 500mg.

The Unbeatable Bs


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Heart Health - Support Homocysteine Levels with Vitamin B Supplements

Homocysteine is an amino acid that is usually broken down and released from the body withno harm done. Some people have a genetic flaw that leaves them deficient in the enzymesresponsible for regulation and breakdown of homocysteine, and this toxic amino acid builds upin their system leading to major cardiac events. Even those without the genetic flaw aresusceptible, with typical risk factors such as smoking, obesity, and environmental stresses. TheB vitamins included in Homocysteine Support Formula work in conjunction with the methylcell donor trimethylglycine as a catalyst for the breakdown and removal of homocysteine fromthe system.

B Complex VitaminsWe carry a large selection of B complex products in a variety of formulas and dosages to helpmeet all of your specific health needs. B complex vitamins are important because thedeficiency of just one of the Bs can alter the utilization and absorption of the other importantB vitamins. We offer a wide variety of single B vitamins, plus B complex supplements such asStress B & C with Iron, Food-Based B-Complex, Hi-Potency B Stress and Balanced B50 or Balanced B 100.

Other B vitamins included in our B complex formulas are thiamin (vitamin B1) andriboflavin (vitamin B2), which also have important roles in metabolism, nerve, as well asheart health to name a few of their many functions.

PABA (Para-Aminobenzoic Acid) - Is an intermediate in folic acid synthesis by bacteria.Assists the body in the utilization of nutrients

Pantothenic Acid - Supports metabolism, adrenals, helps form hormones and nerveregulating substances. Involved in the synthesis of hormones and cholesterol.

REFERENCES:Chambers JC, et al. Improved vascular endothelial function after oral B vitamins: An effect mediated through reduced concentrationsof free plasma homocysteine. Circulation. 2000 Nov 14;102(20):2479-83.Homocysteine Lowering Trialists Collaboration. Dose-dependent effects of folic acid on blood concentrations of homocysteine: a meta-analysis of the randomized trials. Am J Clin Nutr. 2005 Oct;82(4):806-12.Shils ME, et al. Modern Nutrition in Health and Disease, 9th Ed. 1999, Lippincott Williams & Wilkins, Philadelphia.Willems FF, et al. Coronary endothelial function in hyperhomocysteinemia: improvement after treatment with folic acid and cobalaminin patients with coronary artery disease. J Am Coll Cardiol. 2002 Aug 21;40(4):766-72.


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The Unbeatable Bs


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Calcium is perhaps the most important nutrient for the maintenance of bone health. As we

age, our bones become more susceptible to damage as our bone building cells, known asosteoblasts, diminish while the cells responsible for bone destruction, osteoclasts, continue tothrive. With proper calcium intake, one can help offset this potential damage. Calcium is oftendeficient in the daily diet, and many require a dietary supplement to meet adequate calciumneeds.

There are a variety of different calcium supplements available on the market, and sometimes itcan be hard to choose the right supplement for you. The following is a description of ourvarious calcium supplements, each one tailored for your specific needs:

Calcium Citrate with Vitamin DCalcium citrate has been found to be the most efficiently absorbed form of calcium available,and mixed with vitamin D makes for an outstanding bone support product

Vitamin D has been found in clinical studies to help decrease falls among the elderly,reduce low back pain, and help the absorption of calcium into the system

Contains 630 mg of calcium from calcium citrate and 400 IU of vitamin D3

100% vegetarian and gluten free

Cal-Mag Citrate ComplexCal-Mag Citrate provides a combination of calcium citrate and ascorbate provided in avegetarian tablet.

These forms of calcium are proven to be highly absorbable in the body

Provides a full 1000 mg of calcium per serving along with 500 mg magnesium,important components for bones, teeth, muscle and nerve function

Chelated Cal-Mag plus Betaine HCl

Calcium and magnesium are both provided in an amino acid chelate form, to helpincrease the absorption of these minerals

Betaine hydrochloric acid provides an acidic environment, to further facilitate theuptake of calcium into tissues

Cal-Mag CapsThis vegan supplement provides both pure calcium and magnesium for those who do notdesire added amino acids, minerals, or other nutrients.

Calcium and magnesium are provided in conjunction Provides 1000 mg of calcium and 500 mg of magnesium per serving

Calcium and magnesium play very important roles in promoting healthy, strong bones,as well as maintaining adequate nerve function

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Chewable Calcium plus Boron

This is a chewable form of calcium, in a tasty natural citrus flavor.

Calcium is provided in a 1:1:1 ratio of calcium citrate, citrate malate, and carbonate

Contains Vitamin D3 (cholecalciferol), essential for proper calcium absorption

Boron is added to promote increased calcium uptake by the body

Magnesium and silicon are added due to their important roles in bone and musclehealth

Cal-Mag-Zinc with Vitamin D3

This supplement has calcium provided along with Vitamin D3, important for supportingbone health

Magnesium and zinc chelates are added to further aid in proper nerve function and formaintaining adequate health status

Zinc is often low in the diets of vegetarians, and is needed as part of a dailysupplement

Betaine HCl and Glutamic HCl are important for providing maximum absorption ofthese minerals

Liquid Cal-Mag-Zinc

Appropriate proportions of calcium, magnesium, vitamin D3, phosphorous and zinc foroptimal absorption

Easy-to-consume liquid form

Delicious orange flavor

Ultimate Bone Formula with NovaSoy Soy IsoflavonesThis supplement provides an important combination, key for those seeking maximum bone

support.

This unique combination offers minerals, vitamins, botanicals, collagen and protein,which are all key factors in maintaining and promoting bone health

Contains a high quality Microcrystalline Hydroxyapatite Complex (MCHC), providingcalcium as well as other important minerals in their natural ratios, for increased bonesupport

Contains NovaSoy Isoflavones, providing additional bone support

This unique combination offers minerals, vitamins, botanicals, collagen and protein,which are all key factors in maintaining and promoting bone health

REFERENCE:Bischoff-Ferrari HA, et al. Fracture prevention with vitamin D supplementation: a meta-analysis of randomized controlled trials. JAMA.2005 May 11;293(18):2257-64.

This information is for educational purposes only and should not be construed as medical advice. These statements have not been

evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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Calcium and Your Health


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Cholesterol is a major concern for millions of people worldwide. Since heart disease is the

number one killer of Americans, maintaining healthy cholesterol levels should be a top priorityfor anyone at any age. Understanding that there are two types of cholesterol, low-densitylipoprotein (LDL) and high-density lipoprotein (HDL), it is imperative that LDL levels be keptlow while HDL levels are kept high. LDL clings to arteries and oxidizes, causing decreasedblood flow and arterial weakness. HDL helps to combat LDL levels in the system, keepingarteries free from this harmful substance and flushing excess cholesterol out of the body.Often times fats that cause LDL to rise, such as trans fats, will also strip away beneficial HDL.That is why it is important to make sure enough HDL is present in the system.

Many people keep a healthy diet and exercise regularly in order to keep LDL levels low and

HDL levels high. Others use prescription medication to accomplish what diet and exercisecant. Both methods can be effective, but often there are other nutrients that can help. It is inthis spirit that we are proud to offer the Cholesterol Support Category, aimed at maintaininghealthy cholesterol levels for both LDL and HDL.

Policosanol :

Policosanol is a mixture of eight different aliphatic alcohols aimed at raising HDL and loweringLDL cholesterol. Our policosanol, like the policosanol used in clinical studies, is derived fromsugar cane wax as opposed to beeswax or rice used in some other versions. It also contains

over 50% octacosanol, a substance that works as a powerful antioxidant to help maintainhealthy arteries. This in turn supports healthy cholesterol levels. Perhaps most importantly,policosanol has no known side effects or prescription drug interactions.

High Allicin Garlic :

Garlic has long been promoted as an herb that can benefit health. These health promotingproperties are mostly credited to the sulfuric amino acid called alliin that occurs in garlic. Alliin,however, is not fully effective until converted to allicin, which is the component that givesgarlic its therapeutic effects. Our High Allicin Garlic formula contains at least 10,000ppm(10mg per gram) of allicin and 22,000ppm (22mg per gram) of alliin. Each tablet contains aminimum of 5 mg allicin in an all natural coating that eliminates odor and reflux.

No-Flush Niacin :

Also known as inositol hexanicotinate, no-flush niacin is offered as an equally effectivealternative to traditional niacin without the flushing of the face that occasionally accompanieslarge doses. Inositol hexanicotinate is metabolized slower by the body, not reaching full serumlevels for nearly ten hours after consumption. This provides all of the traditional benefits of

niacin therapy without the aggravating side effects. No-flush niacin is also an excellent productfor those currently taking prolonged release niacin and have concerns over possible adverseeffects.

Cholesterol Health


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A quarter of the nutrients consumed through the diet or supplementation are used to nourish

our visual system. Poor nutrition is one of the three leading causes of macular degeneration --a leading cause of blindness for those over the age of 55. Research indicates that low levels oflutein and zeaxanthin in the macula of the eye can increase the risk for age-related maculardegeneration by 40%.

The eye collects and focuses light rays, converting them into electrical signals that are sentthrough the optic nerve to the brain. Nutrients are needed to help the eye adequately performthese functions. Carotenoids such as lutein and zeaxanthin play very important roles in eyehealth. Another compound found in berries, called anthocyanosides is gaining popularity for itspowerful benefits for vision health.

What are lutein and zeaxanthin? Lutein and zeaxanthin are carotenoids, or antioxidants, found in the breast, cervix and

in large concentrations in the eye

Zeaxanthin is an antioxidant usually found along with lutein in food and in the body

Lutein and zeaxanthin are the only carotenoids found in the eye

Lutein can be found in dark green and yellow fruits and vegetables such as spinachand kale

A dietary intake of at least 6 mg per day of lutein has been shown to help reduce the risk of

many diseases of the eye such as age-related macular degeneration and cataracts. To obtain 6mg of lutein, you would need to consume about 2 cups of spinach (raw), 9 cups of lettuce(raw), or 32 egg yolks per day.

How does lutein work? Protects the retina by blocking harmful blue light rays that can damage the eye

Fights free radicals that can damage cells in the body

What are anthocyanosides?Anthocyanosides, also called Anthocyanidins or Anthocyanins, are powerful antioxidants that

have been found to have specific activity in the eye. They are found in the highestconcentrations in the bilberry and blueberry.

How do anthocyanosides help protect my eyes? They have been shown to help protect against free radical damage

Can help tired eyes focus or adjust more quickly

Help maintain fluidity of the cell membranes

What to look for in an Eye Health supplement: Look for a supplement that does not contain nutrients that you are already receiving

in a daily multiple vitamin - choose a supplement that is safe to add to your normalsupplement routine

Choose a product that contains at least 6-10 mg of lutein

If you are vegan or vegetarian be sure your supplements are, too

Purchase a product that contains nutrients obtained from high-quality raw materials,such as one of our eye health formulas

Eye Health


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Most people do not consume an adequate amount of lutein, bilberry or blueberry in their daily

diets to help protect against eye deterioration and maintain healthy eyesight. This is why eyehealth supplements are gaining popularity in the natural food and supplement market. Weoffer the following dietary supplements formulated to support eye health:

Ultimate Eye Formula

Contains 10 mg of LuteMax lutein per capsule - it is recommended to start with aloading dose of 20 mg or two capsules per day for several weeks

LuteMax Lutein is obtained from the natural marigold extract

Contains 350 mg of bilberry extract and 150 mg of blueberry extract

Bilberry and Blueberry are protected from stomach acid by a natural plant fiber calledthe Bio-Shield MatrixTM to increase absorption and utilization of these ingredients

Ocu Complete with Lutein

Advanced vitamin and antioxidant formulation

Contains FloraGlo brand lutein, a proven purified source

Easy to swallow capsules

Compare to TwinLab Ocuguard

Lutein

Natural antioxidant from the carotenoid family found in large concentrations in the eye

Lutein in the macula protects the eye by blocking harmful blue light rays

Sourced from FloraGlo, a proven purified source

An important component of visual function, especially as we age

REFERENCE:Jacques PF, et al. Long-term nutrient intake and 5-year change in nuclear lens opacities. Arch Ophthalmol. 2005 Apr;123(4):517-26.Muth ER, et al. The effect of bilberry nutritional supplementation on night visual acuity and contrast sensitivity. Altern Med Rev. 2000

Apr;5(2):164-73.


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Eye Health


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Good nutrition is not only what you eat, but also what you digest and absorb. The two most

important factors in promoting proper digestion are enzymes and fiber. Unfortunately, many ofus do not produce enough enzymes, nor do we ingest enough fiber through our diets toachieve optimal intestinal health. Deficiencies can lead to irregularity and the associated painand discomfort of indigestion. Thankfully, there are nutritional measures we can take to aid ingreater nutrient absorption and healthy digestion.

FiberFiber is deficient in the diets of most Americans due to frequent consumption of overprocessedfoods, stripped of their natural fiber content. The recommended intake of fiber for the generalpublic is 25-35 grams per day for optimal health. Short term inadequate fiber intake can cause

stomach discomfort, such as constipation, and over time it can lead to more serious anduncomfortable complications like diverticulosis. Fibers are classified into two categoriesaccording to their structure and how they work in the body. Insoluble fibers, such as cellulose,hemicellulose, and lignin, do not dissolve in water. Soluble fibers, such as gum and pectin, dodissolve in water. We need both types of fiber every day.

Our Fiber Products

Super Fiber Tabs Contains both soluble and insoluble fiber

Promotes cardiovascular health by binding dietary fats

Complements a weight loss program

Whole Psyllium Husk Bulk forming fiber promoting regularity

Natural, gentle source non-irritating to the gut

Provides both soluble and insoluble fiber

EnzymesEnzymes are as essential to the body as water. They help to break down proteins, fats andcarbohydrates and liberate the micronutrients so they can be utilized by the body. When takenfor digestive support, enzymes can reduce the amount of gas and bloating that occurs whenconsuming foods that may not be properly digested due to lack of sufficient enzymes.

Why should I supplement with enzymes?

Enzymes are found in the food supply, but often not in sufficient amounts needed bythe body

The prevalence of cooked and processed food are two factors that increase the needfor digestive enzymes

By the age of 50 up to 30% of the enzyme production in the body stops and up tofifty percent of adults do not produce enough enzymes to properly absorb nutrients

A deficiency in digestive enzymes can lead to lack of energy or constant hunger

May help with constipation, gas, bloating, heartburn

Promotes a healthy immune system

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How do I choose a digestive enzyme supplement?

Choosing a broad range enzyme product will help support the digestion of variousfood components including protein, carbohydrate, fat and fiber

If you are vegan or vegetarian, be sure your supplements are, too

Be sure the enzyme activity is tested by standard procedures recognized by the USP(United States Pharmacopoeia) and FCC (Food Chemical Codex)

How often can I take enzymes?

Enzymes can be taken before every meal or snack or they can be taken only beforefoods that may cause digestive upset

Enzymes are safe to take along with any normal supplement routine

Our Enzyme Products

Chewable Natural Papaya Plus Enzymes

Provides a plant based formula with a broad range of enzymes

Ideal for individuals who specifically have gastric upset when consuming carbohydrateand protein foods

Chewable Peppermint Enzyme

Tasty chewable without refined sugar or starch Is designed to break down protein, fiber, starch, sugar, fat and complex carbohydrates

Enzyme Caps

Contains enzymes to break down protein, starch and fat

Great for individuals seeking a complete enzyme formula

Enzyme Complex with Herbs - Vegetarian

Designed to break down protein, starch, fat, lactose, fiber and sugar

A plant-based complete enzyme formula Contains a variety of herbs to further support digestive health

Digestive Herb - GingerSpecific herbs have been used traditionally to relieve or aid the digestive system. Ginger has along history of use in promoting healthy digestion, as well as aiding in nausea and morningsickness. For additional digestive support we offer:

Ultimate Ginger Complex

Contains supercritical ginger extract and whole ginger powder to provide a fullspectrum botanical with all the traditional benefits of ginger

Standardized extract for guaranteed potency

References:Galisteo M,et al. .A Diet Supplemented with Husks of Plantago ovata Reduces the Development of Endothelial Dysfunction,Hypertension, and Obesity by Affecting Adiponectin and TNF-{alpha} in Obese Zucker Rats. J Nutr. 2005 Oct;135(10):2399-404.Simpson J, et al. Pathogenesis of colonic diverticula. Br J Surg. 2002 May;89(5):546-54.


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Healthy Digestion


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Heart conditions are a major concern for millions of people. Many fight heart disease through

diet and exercise while others add prescription medications to their struggle. With our hearthealth category of products, we address the needs of those looking for additionalcardiovascular support through dietary supplementation. We offer unique products, each witha different approach to supporting heart health. Nutrients important for optimal heart healthinclude the following:

Nutrients to Support Heart Health

Policosanol has gained popularity as an alternative to prescription medication. It is aneffective cholesterol support product that does not cause a deficiency in CoQ10, the main

reason for aches and pains associated with cholesterol support drugs. Policosanol is a mixtureof nine high primary aliphatic alcohols, formulated to maintain healthy levels of both LDL andHDL cholesterol. Octacosanol, the main ingredient in policosanol, is a powerful antioxidant thathelps keep arteries healthy. The octacosanol used in our product is a derivative of sugar canewax, not beeswax or rice bran sometimes used in other policosanol formulas. For policosanol,we feature:

Policosanol 20mg

Niacin is another popular approach to supporting healthy cholesterol. The benefits of vitamin

B3 for cardio health are well demonstrated, but some people complain of a flushing of theface after taking large doses. Inositol hexanicotinate is a form of niacin that is absorbed slowlyby the body, not reaching full serum levels for nearly ten hours after consumption. Inositolhexanicotinate is not timed release niacin, it is a wholly separate type of vitamin B3 designedto provide all of the benefits of traditional niacin without the flush. We feature:

No-Flush Niacin 500mg

Garlic has been used as herbal medication for thousands of years for everything from bubonicplague to food for workers on the great pyramids. Its health-promoting properties are mostly

credited to the sulfuric amino acid called alliin that occurs in garlic. Alliin, however, is not fullyeffective until converted in to allicin, which is the component that gives garlic its therapeuticeffects. Heat inactivates alliinase, the enzyme responsible for the conversion of alliin to allicin.This may explain why it is recommended that raw garlic be used for health instead of cookedgarlic. We feature:

High Allicin Garlic - odor free

B Vitamins are the main nutrients supporting healthy levels of homocysteine, a toxic by-product of amino acid metabolism that can build up in the blood and affect heart health.

These B vitamins include folic acid, vitamin B6, and vitamin B12. Additionally, B vitamins helpnourish and replenish the nutrient stores of organs that are taxed under stress, including theheart. Our specialty vitamin B complex for homocysteine support:

Homocysteine Support Formula with TMG

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Essential Fatty Acids play an important role in maintaining normal triglyceride levels in the

blood. Two to three servings of fatty fish per week is recommended for promoting heart health.Our product line features the following fish oil based formulas as well as vegetarian alternatives:

Concentrated Omega-3 - 1200mg fish oil with natural orange flavor

EPA & DHA

Evening Primrose Oil 500mg and 1300mg

Flax Seed Oil 1000mg - made from organic flax seeds

100% Organic High Lignan Organic Flax Oil

Ultimate Omega Complex

Antioxidants help protect the blood capillaries from oxidative damage. ActiVin Grape SeedExtract contains resveratrol, an antioxidant found in grape seed responsible for the healthbenefits associated with red wine. Our antioxidants include:

ActiVin Grape Seed Extract 50mg

Advanced Antioxidant Complex

Alpha-Lipoic Acid 100mg and 300mg

Super Antioxidant CoQ10 30mg, 60mg, 100mg and 200mg

Ultimate Antioxidant

Soy Protein - Diets low in saturated fat and cholesterol that include 25 grams of soy proteinper day have been shown to help reduce the risk of heart disease. We feature:

Certified IPP, Non-GMO Soy Protein Powder

Ultimate Soy-Spirulina Protein Powder

Heart Support Formulas

Cardio Support Softgels offer key nutrients identified in scientific studies to supportthe cardiovascular system. B-vitamins help to keep homocysteine levels in check while

CoQ10, omega-3 fatty acids, garlic oil, hawthorn, magnesium, niacin, and resveratroloffer heart health effects.

Cholesterol Complex with Plant Sterols Cholesterol Complex with Plant Sterols isa high potency blend of some of the most effective cholesterol support productsavailable today. We have combined policosanol with natural plant sterols, another lipid-reducing compound. Small amounts of plant sterols are naturally found in fruits andvegetables. In concentrated forms, as in our Cholesterol Complex, these plant sterolsoffer a greater benefit in supporting healthy cholesterol levels by binding to cholesteroland excreting it from the body.

This information is for education purposes only and should not be construed as medical advice. These statements have not beenevaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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No one needs to tell you that all herbs are not created equal. The prices alone are a good

indication that something must be different from line to line. It could be how theyre grownand harvested, the methods used in manufacturing, whether the herb is cut and sifted or apowdered extract, whether part or all of the plant is used, or a myriad of other possibilities.

Whats important is being sure the herbs you choose are high quality herbs time and timeagain -- so you get a product that works. Thats why we rely on the trade marked UltimateExtract process to prepare our herbs for market. Whether a standardized or a semi-purifiedproduct, each extraction method used provides a high quality herbal extract ensuringmaximum herbal nutrition. Not just this time, but every time.

Heres a brief overview of what it means to be classified as anUltimate Extract herb:

Ultimate Extracts are selected by experienced, reliable sources both overseas anddomestically. These cultivated quality plants are harvested at peak, verified for theirbotanical identity and plant part. Our standardized products are lab evaluated to confirmquality and profile of the active constituents in each batch. Organic crops are chosen whenthey are consistently available.

The Ultimate Extract process uses the best method to release the activeconstituents of the whole herb, without destroying active ingredients.After drainingthe liquid from the marc (insoluble plant fiber), the extract concentration level is verified onstandardized products. Finished product combines the marc and extract material wheneverfeasible and is tested twice to confirm the absence of bacterial contamination. Because the cellwalls are broken during processing, these concentrated active ingredients are made morebioavailable to the body.

We package our herbs in glass bottles, a complete moisture barrier, to preservefreshness and potency. Then we add a best by date to assure you of the potency period.

As for the potency itself, we use quantitative chemical analysis for our standardized productsto assure the extract contains a specific percentage of a known marker or reference compoundto guarantee its potency and identity.

Our Line of Liquid Extracts

Liquid herbal extracts are an extremely popular and effective delivery form of herbsupplements. Each herbal extract is standardized as a full spectrum alcohol extract providingall active components found in nature. Our herbal extracts are truly extracts and not tinctures,

since tinctures are less potent than extracts. By definition, tinctures contain 200 mg of crudeherb in 30 drops of a liquid extract, whereas extracts are five times stronger and contain1000 mg crude herb per 30 drops. Also, no irradiation is used in the processing of ourextracts. You can be assured of receiving high quality liquid herbs, guaranteed for potency andpurity.

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For ultimate herb quality, consider products from our line of herbal products, or

products that contain:

Bilberry - supports eye and vascular supportBlack Cohosh - menopause support for womenEnergy Plus Chinese Ginseng standardized extract - provides energyCinnulinPF - provides metabolic and antioxidant activityEchinacea - supports the immune systemGinkgo Biloba standardized - promotes healthy circulation and memoryGreen Tea extract - promotes antioxidant activityHawthorn extract - supports cardiovascular health

High Allicin Garlic - promotes heart and general healthMax Mood Holy Basil - promotes heart and general healthClean Liver Detox Complex supports liver healthMenopause Formula - an herbal support formula for menopauseMilk Thistle standardized extract - helps liver metabolismSaw Palmetto standardized extract - supports prostate healthSt. Johns Wort standardized extract - promotes mental well-beingUltimate Ginger Complex - supports stomach, liver, and intestinal healthMax-Relax Valerian Root extract - promotes rest and relaxationWellness Booster - special herbal complex assists bodys natural defenses

Wellness Defense - supports the immune system

Bilberry - supports eye and vascular supportBlack Cohosh Root - menopause support for womenOrganic Echinacea - advanced immune supportOrganic Green Tea Extract - promotes antioxidant activityHawthorn - supports cardiovascular healthLicorice Root - assists bodys defensesMilk Thistle Seed - supports liver metabolism

Max-Relax Organic Valerian Root - promotes rest and relaxation


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Beneficial Bacteria

Food is vital to life because it supplies our bodies with the source of energy needed tofunction. Ensuring the body receives nutrition from food is dependent upon how well theintestinal tract is able to absorb and utilize the nutrients. Maintaining a healthy intestinal tractis more than just eating healthy and being regular. At 30 feet long, the intestines break fooddown into molecules small enough to be transported to the cellular level. The entire surfacearea of the gastro-intestinal tract is equivalent to the size of a football field!

The intestines also help keep the immune system strong by killing harmful bacteria beforethey are able to reach the rest of the body. The intestines directly affect the immune system

by balancing the bacterial flora. Not all bacteria are harmful; in fact there are bacteria in oursystems that are considered beneficial.

Probiotics

Probiotics, meaning "for life", refers to the benefits of "friendly" bacteria, such asBifidobacteria bifidum and Lactobacillus acidophilus. Probiotics are live microbial supplementsthat benefit the body by implanting in the intestinal tract and improving flora. We Offer MaxImmune Probiotic Quattro.

How to get the most from your probiotic supplements

Be sure to only purchase products that state the potency not only at time of manufacture, butthat list the potency guaranteed at the best by date. Our labels always list both the amount oflive bacteria at manufacture as well as at the end of the best by date. Probiotic supplementslose their potency at a very fast rate and it has been shown that products that do notguarantee a specific amount at the end of a specific date often contain minimal or no livebacteria by the time of purchase and/or consumption.

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OUR PROBIOTICS

Max Immune Probiotic Quattro : Guaranteed 2 billion active cells at the Best By dates

Specially formulated to be shelf stable and is not designed to be refrigerated...makingit easier for you to take along to work or when traveling

Contains up to a full two year best by date

Unique matrix prevents bacteria from being destroyed in the highly acidic environmentof the stomach, so that bacteria can be released in its full biologically active state inthe intestine

Four strains selected that synergistically, show benefit in research Supports gut and immune health

Shelf-stable, no refrigeration required for up to 2 years

Convenient for school, work or travel

Offered in small easy-to-swallow capsules

REFERENCES:de Vrese M, et al. Effect of Lactobacillus gasseri PA 16/8, Bifidobacterium longum SP 07/3, B. bifidum MF 20/5 on common coldepisodes: a double blind, randomized, controlled trial.Mack DR, et al. Role of probiotics in the modulation of intestinal infections and inflammation. Curr Opin Gastroenterol. 2004Jan;20(1):22-6.

This information is for education purposes only and should not be construed as medical advice. These statements have not beenevaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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Most adult men and post-menopausal women dont need extra iron. In fact, you could be

doing harm to your heart and arteries if you fall in this group and are taking supplements withiron. On the other hand, iron deficiency is a common nutritional problem in the United States.The groups at risk for iron deficiency include infants under the age of two, young women, andpregnant women. Iron is vital because it is a component of blood and it helps transportoxygen from the lungs to body tissues. The question is should you opt for supplements with orwithout iron to maintain your health. Here are the points to consider:

Does Your Body Store Iron?Without frequent blood loss, men and post-menopausal women accumulate iron stores. Thebody releases this extra supply into the blood, which can easily oxidize and cause free radical

damage to cells, arteries, and organs. High intake of ascorbic acid, red meat, poultry, andcitrus fruits increases the bodys absorption of iron.

Does Your Body Call For Increased Supplies of Iron?Increased iron requirements occur during the growth spurts of infancy, adolescence, andduring pregnancy and lactation. High intake of tea, coffee, and alcohol, as well as calcium,magnesium and zinc, reduce the absorption of iron in the body. In addition, people eating lowiron diets, like vegans, may require iron supplements to maintain healthy red blood cells.

For Iron-Free Supplements, consider choosing one of these productsfrom our line:

Iron-Free Multi : Provides natural beta-carotene plus mixed carotenoids for additional antioxidant

protection

Includes vitamin C, bioflavonoids, and vitamin E for antioxidant protection

Supports digestion with plant enzymes and betaine HCl

Offered as easy-to-swallow capsules

Iron-Free Ultimate One Daily : Formulated for both vegetarians and non-vegetarians

Contains selenium, vitamins C and E, and bioflavonoids for antioxidant support

Convenient one tablet per day formula

Iron-Free Basic Multi :

Lower potency, vegetarian formula

Basic essential vitamins and minerals formulated in a small-sized tablet for those whofind large supplements difficult to swallow

All natural ingredients and gluten free

Iron-Free Ultimate One :

Higher potency one-per-day multiple

Prolonged release delivery system maximizes absorption and utilization

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For additional iron, we offer:

Iron Complex :

Offers a complete anemia-support formula with iron, B6, B12, folic acid, and vitamin C

Minimizes irritation by utilizing the fumarate form of iron

Assures maximum absorption through our prolonged release beadlet system

Releases nutrients over approximately 3-6 hours for decreased gastric irritation,optimal absorption, and reduced number of dosages needed daily

Chelated Iron :

Contains 29 mg elemental iron in a tonic herbal base of dandelion and watercresssupporting general good health

Easier to digest, because of its enzymatically digested rice protein chelating agent andhigh ratio of essential amino acids

Created as a vegetarian supplement

Stress B & C with Iron :

Releases nutrients over approximately 3-6 hours through its state-of-the-art prolongedrelease beadlet system

Supports healthy red blood cells and energy metabolism

Minimizes gastric irritation by using the fumarate form of iron

Remember, always take any vitamin and/or mineral supplement with food to maximizeabsorption and reduce gastric irritation.

REFERENCE:Blanck HM, et al. Iron supplement use and iron status among US adults: results from the third National Health and NutritionExamination Survey. Am J Clin Nutr. 2005 Nov;82(5):1024-31


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Many members of the baby boomer population are suffering from stiff, aching joints that are

often painful and lead to inactivity and possibly even depression. Individuals suffering fromjoint pain and discomfort often turn to doctors for relief, usually ending up on nonsteroidalanti-inflammatory drugs (NSAIDs). While these medications may be necessary to provideshort-term pain relief, as with many medications, long-term use can lead to negative sideeffects.

Research shows that NSAIDs show prompt reduction of clinical symptoms of joint pain, but thesymptoms often reappear soon after treatment is discontinued. With alternatives such asglucosamine and chondroitin, the therapeutic response may appear later in time but can lastfor months beyond discontinuing treatment.

Glucosamine and chondroitin may actually help lead to healthier joints, not just relief ofsymptoms.

How Glucosamine and Chondroitin Work

They provide long-term benefits due to their ability to stimulate specialized cells which helppromote healthy cartilage tissue. They provide building blocks for large water bindingmolecules that are important constituents for cartilage formation. These molecules attract andhold water, supporting cartilage fluidity and elasticity. On the other hand, NSAIDs provide

short-term relief to painful joints, but do not provide long-term benefits and can eventuallylead to more severe joint health problems.

Taking the Right Dosage

Joint support combination products are becoming ever so popular, in this world of quick andeasy alternatives. Combination formulas are convenient but may not provide the adequatedosages needed to obtain therapeutic benefits for your joints. So be sure not to waste yourmoney on products that contain a vast array of everything but not enough of anything. Clinicalresearch shows that the most effective dosage for glucosamine is 500-1500 mg per day, forchondroitin 400-1200 mg per day and MSM 1000 mg daily.

What is MSM?

MSM or methylsulfonylmethane is composed of 34.1% sulfur making it a widely used therapyfor improving or maintaining joint health. Sulfur supports over 150 compounds in the bodyincluding amino acid production, connective tissue, and skin. The highest concentrations ofsulfur are found in the joints, hair, skin, and nails. MSM helps to support the bodys ability tomanage pain and inflammatory conditions. Studies indicate that alternative therapies for joints

such as glucosamine, chondroitin, and MSM provide benefits to the joints, without the adverseside effects that are often caused from traditional medication use.

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We Feature The Following Joint Support Formulas:

OptiMSM :

1000mg of 99% pure MSM sourced from the finest quality brand

Special manufacturing process results in a fully potent formula

Supplies sulfur, a necessary component for forming collagen

Joint Support Softgels :

Unique formula contains glucosamine, chondroitin, as well as omega-3 fatty acids,

turmeric and bromelain helping to inhibit inflammatory mediators Vitamin C added to promote collagen synthesis

REFERENCES:Michel BA, et al. Chondroitins 4 and 6 sulfate in osteoarthritis of the knee: a randomized, controlled trial. Arthritis Rheum. 2005Mar;52(3):779-86.Richy F, et al. Structural and symptomatic efficacy of glucosamine and chondroitin in knee osteoarthritis: a comprehensive meta-analysis. Arch Intern Med. 2003 Jul 14;163(13):1514-22.Uebelhart D, et al. Intermittent treatment of knee osteoarthritis with oral chondroitin sulfate: a one-year, randomized, double-blind,multicenter study versus placebo. Osteoarthritis Cartilage. 2004 Apr;12(4):269-76.


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Children have special nutritional needs. Whether growing out of their new sneakers or building

new cells and tissues, this time of rapid development creates demand for a regular supply ofessential nutrients. Half the battle is finding a supplement that meets your childs needs, andtastes! Once thats accomplished, its just a matter of including the supplement at your childsmeal times.

Because primary growth occurs up to the age of 10, proper nutrition is vital. The combinationof diet and a vitamin specifically formulated for childrens needs, will provide the nutrientstheir bodies require to develop tissue, muscles, bones, blood, and teeth. Our natural childrensformula, Max Tiger Chews, provides complete multivitamin and mineral needs during theseimportant growth years and kids tell us it tastes great!

Our Max Tiger Chews feature a unique vegetarian formula, free of corn, soy, yeast, wheat,egg, and milk products. It also contains NO sucrose, starch, artificial colors or flavors, orpreservatives because no child needs more of these ingredients in their diet. For a perfect wayto provide your little one with essential vitamins and minerals, choose our natural childrensformula, Max Tiger Chews.

Provides 100% RDI of 11 vitamins and minerals_

Tiger shape makes vitamin appealing to children

Flavored with all natural berry flavor, making for a tasty chewable multivitamin

Two per day dosage

Uses only all natural ingredients, sweeteners and flavorings

Turmeric added for natural, yellow tiger-like color

Contains high-ORAC (Oxygen Radical Absorbance Capacity) whole fruit blend

Portion of each purchase is donated to an international organization which protectsthe natural habitat of the Bengal tiger

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Here are the essential nutrients included in our Max Tiger Chews :

Vitamins A & D Support essential growth and development of tissues and bones

Vitamin A is particularly important for the eyes

Vitamin D supports absorption of calcium, vital to good teeth and bone development

Beta Carotene and Vitamins C & E Provide powerful antioxidants which fight free radicals

Vitamin C is also essential for collagen formation and immune system function

Vitamin E supports cellular structures

Calcium Acts as one of the most important minerals for children, essential for teeth and bone

development

Calcium citrate is an excellent source of calcium and supports structural growth

Iron, Copper and Zinc Support blood cell formation

Zinc contributes to the healing process and interacts with enzymes in the system

Manganese and Magnesium Promote utilization of carbohydrates and fats

Magnesium is necessary for proper calcium metabolism

Iodine Supports thyroid function which impacts metabolism rate and growth

B-complex Vitamins Maintain a healthy nervous system, and are essential for carbohydrate, protein, and

fat metabolism

REFERENCE:Shils ME, et al. Modern Nutrition in Health and Disease, 9th Ed. 1999, Lippincott Williams & Wilkins, Philadelphia.

This information is for educational purposes only and should not be construed as medical advice. These statements have not been

evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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Five percent of our bodys weight is comprised of minerals. These minerals are involved in

numerous bodily functions including regulating enzyme metabolism, transferring nutrients tocells, maintaining nerves, contracting muscles, and balancing body fluids.

As important as they are, obtaining minerals through diet alone can be difficult, especially theminerals referred to as trace minerals such as vanadium, silicon, and boron. The addedstresses of trauma, surgery or multiple drug therapies cause our bodies to require even higheramounts of minerals for proper functioning. This chart summarizes the important health roleminerals play and where to find them in our products:

Minerals Function Products with These Minerals

Boron Needed for metabolizing calcium Chewable Calciumand magnesium. Various Multivitamins

Calcium Helps regulate heartbeat, blood Cal Mag Citrate Complexclotting, muscle contraction and Cal Mag Zincnerve conduction. Builds bones Chewable Calciumand teeth. Liquid Cal Mag Zinc

Chromium Important for glucose metabolism; Chromium Picolinate

may be a cofactor for insulin. Chromium ChromeMate

Especially important for diabetics. Various Multivitamins

Copper Cofactor in absorbing iron into Max-A-Minblood cells; assists in enzyme Various Multivitaminsproduction involved in respiration;interacts with zinc.

Iodine Supports thyroid function. Kelp Tabs Kelp Vinegar Lecithin B6 Tabs

Various Multivitamins

Iron Essential in formation of Iron Complexhemoglobin, the oxygen-carrying Amino Acid Chelated Ironfactor in blood; part of several Various Multivitaminsenzymes and proteins.

Magnesium Supports bone growth and nerve Cal Mag Citrate Complexhealth; important in energy Cal Mag Zincmetabolism. Max-A-Min

Mega Magnesium Mag Relax Liquid Cal Mag Zinc

Manganese Required for normal bone Max-A-Mingrowth and development, Various Multivitaminsreproduction, and cell function.

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Products with

Minerals Function These Minerals

Molybdenum Important for normal cell function. Various Multivitamins

Potassium Promotes regular heart beat; Max-A-Minactive in muscle contraction; Potassiumassists fluid balance in body Natural Cleanse Complextissue and cells.

Selenium Complements vitamin E to fight Max-A-Min

cell damage by oxygen. Vitamin E with Selenium Selenium Ultimate AntioxidantTM

Silica Supports normal bone growth. Excipient in many products

Vanadium Supports lipid metabolism. Various Multivitamins

Zinc Maintains taste and smell acuity, Zinc Lozengessupports immune function. Zinc Picolinate

Chelated Zinc Zinc Cal-Mag-Zinc Max-A-Min Liquid Cal Mag Zinc

REFERENCE:Shils ME, et al. Modern Nutrition in Health and Disease, 9th Ed. 1999, Lippincott Williams & Wilkins, Philadelphia.

This information is for educational purposes only and should not be construed as medical advice. These statements have not beenevaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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Today its harder for us to receive the nutrients we need from our food than it was for ourgrandparents. Whether its attributable to our busy lifestyles, environmental hazards like smogand pollution, or to foods grown in nutrient poor soil, getting all the needed vitamins andminerals directly from our diets is rarely a simple matter. The addition of a good multivitaminis more important than ever to supplement our diets.

Heres what you can expect from our Multis:

Complete formulas. Including essential vitamins such as A, B-complex, and C, plusimportant minerals like magnesium, iron and zinc.

Pure, high quality supplements. Manufactured according to our strict quality

control standards. Containing no sugar, starch, artificial colors or flavors, orpreservatives.

Dosages to fit your needs.A variety of products ranging from single to multipledaily dosages offered in capsules, tablets, softgels and prolonged release formulas.

Special formulations. Created to meet different needs---for women, children,vegetarians, children/teens, adults, older adults, for those suffering from allergies, orin different potencies---high, moderate, or basic.

Highly bioavailable ingredients. Designed and tested to assure the ingredients willeasily break down in the body for maximum availability of nutrients

Best By Dating. Guarantees product freshness and potency.

Our wide variety of potencies, dosages, delivery systems and formulas make it possible to finda multivitamin supplement to fit your individual needs.

Basic Multi : Basic essential vitamins and minerals formulated in a small-sized tablet for those who

find large supplements difficult to swallow

Contains no yeast, wheat, corn, grain, lactose, milk, and egg products making it ideal

for vegetarians or those with food allergies. Also available iron-freeMax Tiger Chews:

Low-potency childrens chewable in a delicious berry flavor

Vegetarian formula providing 100% RDI of 11 vitamins and minerals

Hair, Skin & Nails Multi : Promotes overall cellular wellness in addition to hair, skin & nail health

Contains high amount of silica from Horsetail herb and 250 mg of MSM for collagen support

Prenatal Multi and Prenatal Complete :

Specifically created to address the needs of expecting women or women planning forpregnancy, these formulas contain extra calcium, folic acid, iron, and zinc

Max Pak, High Potency Multi Pack Provides 100% RDI of several vitamins and minerals, along with Omega 3s

Convenient packets

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Max Mens Multi and Womens Multi : Food rich formulas specifically tailored to gender specific needs

100% vegetarian with a pleasant cinnamon scent

Max Mens 45+ and Womens 45+ : Food rich formulas specific to dietary needs of this age group

100% vegetarian with a pleasant cinnamon scent

Softgel Multi with Lutein and Lycopene : High potency in an easy-to-swallow softgel

Ultimate One : Formulated for a single daily dosage. Also available in iron-free

A prolonged release formula absorbed by the body over a 2-4 hour period

Ultimate Capsule : High-potency, easy-to-swallow capsule

Iron Free Multi Caps : With 100% natural carotenoids and plant enzymes

For those receiving adequate amounts of iron in their dietUltimate Senior :

Formulated for an easy, two-per-day dosage

A prolonged release formula absorbed by the body over a 2-4 hour period

Super One Daily Iron Free : Convenient one tablet per day

Appealing to men and post-menopausal women seeking iron free products

Our Multis provide you with an excellent daily supply of vitamins and minerals designed to

meet your bodys special needs, in the dosage you choose!

REFERENCES:Fletcher RH, et al. Vitamins for chronic disease prevention in adults: clinical applications. JAMA. 2002 Jun19;287(23):3127-9.Shils ME, et al. Modern Nutrition in Health and Disease, 9th Ed. 1999, Lippincott Williams & Wilkins, Philadelphia.


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Getting off to a good start is vital to a healthy pregnancy, both for you and for your baby.When you think about how a tiny cluster of cells becomes a new human life, the importanceof prenatal health is obvious. The most important elements of a healthy pregnancy include:

Prenatal Care from a Health Care Provider

Proper Prenatal Nutrition

Exercise

Professional Prenatal Health Care

An abundance of medical research documents the fact that pregnant women who receiveprenatal care from a professional practitioner are more likely to deliver a healthy baby andhave fewer complications during labor. At your initial visit, your health care provider willadminister tests to determine the best practice for managing your pregnancy. In addition, heor she will advise you of nutritional requirements including prenatal vitamins in addition to thevarious "no-nos" which include lunch meats or soft unpasteurized cheeses such as bleucheese, and certain kinds of fish.

Nutrition

The organ formation and tissue differentiation that take place in the first trimester requiresgood nutrition for proper development and sets the stage for the next two trimesters. Duringthe following six months this work continues, building on the healthy development alreadyestablished, and finally completing the process. How you treat your body, and especially yournutritional habits are key to the healthy growth of your baby during pregnancy.

It is most advisable to begin prenatal vitamin supplements at least 3-6 months prior toconception, continuing through delivery and while breastfeeding. Also, many herbal andbotanical supplements are not safe for pregnancy or lactating women. Always consult with

your health care provider first in planning for a healthy pregnancy and to discuss nutrition anddietary supplementation.

Exercise

Exercise is appropriate and recommended for pregnant women. In fact, the American Journal ofPublic Health found exercise is safe during pregnancy, and those women who exercised oftenwere more likely to carry their babies full term than women who exercised less frequently ornot at all. Walking, swimming, riding a stationary bicycle or taking prenatal fitness classes areall excellent choices. Avoid any sports where you can fall, those that are too intense, causeyou to overheat, or involve sit ups, toe touches, or deep knee bends. Again, consult yourhealth care provider in determining the best exercise regimen for you and your baby.To help your body provide your baby with needed nutrients and vitamins, it is essential to takea prenatal multivitamin. All of our prenatal formulas contain ingredients crucial in supportinghealthy baby development. Additionally, all of our brand prenatals are tested several timesthroughout formulation to ensure purity and potency. Our formulas include:

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Prenatal Multi : Specifically created to address the needs of women before and during pregnancy as

well as women who are nursing

Contains extra calcium, folic acid, and iron, ingredients necessary in supporting ahealthy pregnancy

Prenatal Complete : High potency, food based formula providing complete nutrition before, during and

after pregnancy

Contains ginger to help ease the discomfort of nausea

Compare to Rainbow Light Prenatal

All of our prenatal formulas contain adequate levels of the following vitamins and mineralsnecessary in supporting a healthy pregnancy. These include:

Folic AcidAn essential B vitamin promoting healthy development, especially crucial in the first threemonths of fetal growth. Inadequate levels of folic acid have been linked to neural tube defectssuch as spina bifida and anencephaly, both conditions where the neural plate has failed to

fuse. Low maternal levels of folic acid have also been linked to birth defects such as cleftpalate, cleft lip, cardiovascular disorder and poor neurological development in infants.

IronPregnancy and lactation increase the demands on a womans body for iron. Anemia iscommon in those women who dont obtain sufficient quantities of iron during this time.

CalciumDuring the last two trimesters of pregnancy and breastfeeding, your body absorbs morecalcium from food than when you are not pregnant. Your baby needs this additional calcium tobuild healthy teeth and bones.

REFERENCES:Hatch M, Levin B, Shu XO, et al. Am J Public Health. Maternal leisure-time exercise and timely delivery. 1998.Holmes VA, et al. Homocysteine is lower in the third trimester of pregnancy in women with enhanced folate status from continuedfolic acid supplementation. Clin Chem. 2005 Mar;51(3):629-34. Epub 2004 Dec 22.Murray, Michael T. Encyclopedia of Nutritional Supplements. Prima Publishing. Rocklin, California. 1996.


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Would you recognize a great vitamin if you saw one? Can you spot quality? How should you

compare one brand to another? What should you avoid? How can you get the most for yourmoney when buying supplements?

To choose vitamins and supplements wisely, these questions need to be answered. And, as weall know, quality varies from one supplement line to another making it difficult to know whichlines represent a high quality product. The key is learning what to look for, what to avoid, andhow to get the best value from your vitamin dollar.

Heres a checklist to help you choose the supplement line that meets your standards:

Look for a best by date (not a secret code) that clearly tells you how long thisproduct will be effective. Without a best by date, there is no guaranteed potency bythe time of consumption.

Choose glass bottles whenever possible since dark glass bottles provide the bestbarrier to sunlight and moisture, ensuring maximum freshness and potency.

Check for unnecessary adders and fillers when comparing supplements,especially synthetic fillers. Ingredients such as carnuba wax, artificial flavors, and dyesare unnecessary, may hinder absorption, and in general are undesirable in dietary

supplements.

Consider avoiding products containing sugars, starches, yeast, or gluten,both because many individuals are sensitive to these ingredients and because theyadd no value to your dietary supplement.

Ask our staff about the manufacturer of our vitamin line. Because we deal directly with themanufacturer, and put our name on their product, we are familiar with their productionmethods, labs and testing facilities, product quality, and their commitment to high standards.

Once youve determined the line of products right for your needs, there are some guidelines tokeep in mind when selecting each particular vitamin or supplement suited to your nutritionalneeds:

DosagesSelect a dosage that is convenient for your lifestyle. Although its considered best to takemultiple doses throughout the day, the most important issue is choosing a supplement thatyou will incorporate into your daily routine.

Ingredient SourcesLearn about the sources of ingredients in your vitamin. Generally, the source follows theingredient and appears in parentheses. Different sources offer different benefits. To decidewhat is best for you, ask store personnel or try researching it yourself.

NutrientsRead the label carefully to confirm that the levels of the nutrients match what you need -written either as IUs (international units), mgs (milligrams), or mcgs (micrograms).

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REFERENCES:A Food Labeling Guide U.S. Food and Drug Administration, Center for Food Safety & Applied Nutrition, September, 1994 (Editorial

revisions June, 1999)Advanced Nutrition and Human Metabolism, Second Edition. Groff, James. L. Sareen, Gropper S. Hunt, Sara M. West PublicationsCompany. St. Paul, Minnesota. 1995.The Vitamins, Fundamental Aspects in Nutrition and Health. Combs, Gerald F. Academic Press. San Diego, California. 1992.The Vitamin Strategy. Ulene, Art. Ulene, Val. Ulysses Press. Berkeley, California. 1994.

This information is for educational purposes only and should not be construed as medical advice. These statements have not beenevaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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Why Essential Fatty Acids (EFAs)?The average American diet contains far too much saturated and trans fat and yet is deficientin the beneficial fatty acids needed in the daily diet. This situation poses a serious healththreat, and may play a major role in the development of heart disease. The American Heart

Association recommends at least two servings of fatty fish per week to decrease the risk ofheart disease. This recommendation exists because fish contains essential fat compounds thatprovide numerous health benefits to the body. Since many people do not consume fish orother foods high in essential fats, supplements are an easy way to ensure adequate intake.

"Good Fats"

Examples of good fats are omega-6 and omega-3 monounsaturated fatty acids, which areessential to the daily diet. Good fats can be found in foods such as canola oil, walnuts,spirulina, green leafy vegetables, soybeans, borage oil, evening primrose and flaxseed oil, aswell as fatty fish such as salmon, tuna, cod, mackerel and herring.

Benefits of Good Fat -- EFAs Supports heart health

Important for brain development and function

Promotes healthy joints

Important for the nervous system and involved with immune function Popular for overall good health

"Bad Fats"Saturated and trans fatty acids are considered harmful in excess and the typical American dietincludes far too much of these fats compared to the good fats stated above. Animal foods arehighest in saturated fats as well as whole-milk dairy, coconut and palm oils. Trans fatty acidsare found in ready-made baked goods, fried foods, and artificial dairy products.

The key to a healthy diet is increasing the ratio of good vs. bad fats, which may be achievedby supplementation. Choose a supplement below from our brand of high quality, pure EFAproducts:

Ultimate Omega Complex :

A softgel blend of fish, borage and flax seed oils, providing both omega-3 and omega-6 fatty acids in one product

Fish, borage and flax are from non-genetically bioengineered sources free ofherbicides and pesticides

Fish oil tested safe for heavy metals and fish sourced from fresh, cold water sources

Concentrated Omega-3 : The best natural source of omega-3 essential fatty acids harvested from fresh, cold

water sources and tested for pesticides, PCBs and heavy metals

Molecularly distilled with natural orange oil added to subside any after taste

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Evening Primrose Oil : 500 mg or 1300 mg softgel for an excellent source of omega-6 fatty acids

Easily available to the body as a complete nutrient for improved absorption

Cold pressed and hexane free for an environmentally friendly product

EPA & DHA : Sourced from sardine, mackerel, anchovy, herring and capelin harvested from fresh,

cold water sources, where the fish feed on plankton rich in omega-3 essential fattyacids

Provides omega-3 essential fatty acids directly from EPA and DHA Tested for pesticides, PCBs and heavy metals

Flax Seed Oil : Great plant source of omega-3 fatty acids, providing 580 mg per daily dose

From Canadian-grown flax, where the cooler temperature produces more oil andessential fat components

Organic, unfiltered, unrefined, and unbleached oil for a pure and wholesome product

100% Organic Liquid Flax Oil : An organic and vegan source of omega-3 fatty acids containing natural lignans

beneficial in supporting heart health and cognitive functions

Our Liquid Flax Oil is also unfiltered, unrefined, unbleached and non-geneticallymodified (Non-GMO)

Are Essential Fat Supplements Safe?Our EFA products are tested for pesticides and contaminates, such as heavy metals, to ensuresafe and reliable products to our customers. In addition, because heavy metals only bind to

fish protein and not fish fats, you can rest assured that your EFAs will never containdetectable levels of mercury.

REFERENCES:Goode GK, et al. Dietary supplementation with marine fish oil improves in vitro small artery endothelial function inhypercholesterolemic patients: a double-blind placebo-controlled study. Circulation. 1997 Nov 4;96(9):2802-7.Spence JD, et al. The effect of flax seed cultivars with differing content of alpha-linolenic acid and lignans onresponses to mental stress. J Am Coll Nutr. 2003 Dec;22(6):494-501.


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What Vitamin E DoesVitamin E may be the most well known dietary supplement there is. Its increasing popularity isdue to an extensive amount of clinical research. Research demonstrates vitamin E maydramatically reduce the risk and incidence of heart disease. According to the Journal of the

American Medical Association, vitamin E supplements can actually slow the progression ofheart disease.

Experts recommend supplementing with vitamin E because it is so difficult to consume theamount necessary to provide protective effects. The typical dosage is between 400 IU and 800IU per day. To consume this amount from the diet, one would have to eat five cups of

almonds or ten cups of wheat germ per day.

Antioxidant ProtectionVitamin E plays a very special role in the body as a "protector". What does it protect the bodyfrom? Damage caused by "free radicals". Free radicals are a silent unseen enemy that invadesand attacks our bodies, contributing to aging, the risk of cancer, and heart disease. Oxygenmolecules with "attitude", free radicals wreak havoc on the body through the negative chargethey carry. With the help of antioxidants, this negative charge is neutralized, diminishing thedestructive power of free radicals. Vitamin E is the bodys primary antioxidant. Others includevitamin C, beta carotene, and selenium.

The Role of SupplementsThe average diet usually does not supply adequate vitamin E necessary for maximumprevention, therefore supplements are often warranted. Because there are several differenttypes of vitamin E supplements, it is important to understand the terms used when discussingthis nutrient.

Alpha-TocopherolThe most important consideration to make when choosing a vitamin E supplement is to choosethe 100% natural form, d-alpha tocopherol, because our bodies use this form most efficiently.Other varieties such as beta, gamma, and delta tocopherols (often called "mixed" tocopherols)exist in nature along with alpha tocopherol.

d versus dl: Natural versus SyntheticUnlike many vitamins whose synthetic form is "nature identical", synthetic vitamin E is not thesame as natural vitamin E and has lower biological activity. Heres why: vitamin E can beeither d-alpha tocopherol or dl-alpha tocopherol. The form that exists in our food and the formthat our bodies need is the d form: d-alpha tocopherol.

Synthetic vitamin E is dl-alpha tocopherol and is not as biologically active. In fact, studies haveindicated that synthetic vitamin E does not stay in the body nearly as long as natural vitaminE, making it much less effective. Be sure to take only t

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MAX VITA-FACTS 2007