Max 2 years Eligibility: Any degree or equivalent S. No ... · Managers vs. Leaders. 2 Planning: Nature and Importance- steps in planning- types of plans- Planning premises – Objective-

Advanced Diploma in Construction Management

Duration: Min 1 year – Max 2 years

Eligibility: Any degree or equivalent

Course details:

S. No Subject Name Credits

1 Material Science and Engineering

Materials 6

2 Soil Mechanics and Foundation

Engineering 6

3 Building Construction and

Management 6

4 Construction Supervision, Repairs

and Maintenance 68

5 Practical and Project 6

PGD – Business Administration – G116



Course details:


1 Principles of Management 4

2 Marketing Management and

Managerial Economics 6

3 Human Resource Management and

Organizational Behaviour 6

4 Management Information System 4

5 Applied Operations Research and

Statistics 6

6 Financial Management and

Management Accounting 6

PRINCIPLES OF MANAGEMENT

1

Basics of Management: Definition of Management - Evolution of

Management thought – Early & Modern Approaches - Management Vs.

Administration – Management Science or Art.- Managers vs. Entrepreneurs-

Managers vs. Leaders.

2 Planning: Nature and Importance- steps in planning- types of plans- Planning

premises – Objective- Characteristics and Hierarchy of objectives-

Management by objectives- Management by Exception.

3 Organizing: Nature of organizing- formal and informal organization-structure

and process of organizing- authority and responsibility- Delegation of

authority- Departmentation and its basis - Decision making-Styles of Decision

Making.

4 Staffing and Directing: Staffing- purpose of staffing- recruitment and

selection- training and development- performance appraisal- principles of

direction- elements of direction- span of supervision- Motivation- Leadership

– Communication.

5 Controlling: Concept of Managerial Control - Nature of control - Needs for

control - Significance and limitations of control - Types of control - Control

process – Control techniques: Traditional and Modern Techniques.

Text Books:

1. Tripathi and Reedy “Principles of Management” TMH Edition II, 1994.

2. Hereld Koontz and Heinz Weihrich “Essentials of Management” McGraw Hill

Publishing House, Singapore International Edition, 1990

Reference:

1. L.M. Prasad, “Principles and Practice of Management” Sultan chand and sons

Publishers

2. Joseph. L. Massie “Essentials of Management” Prentice Hall, 1985.

3. Stephen P Robbins and David A Decenzo “Fundamentals of Management” , Pearson

Education, Third Edition, 2000.

4. C.B.Gupta - Management: Theory and Practice, Sultan chand and sons Publishers

2. FINANCIAL MANAGEMENT & MANAGEMENT ACCOUNTING

UNIT I:

Accounting – Definition – Accounting for historical function and managerial

function – Scope of accounting – Financial accounting and Management accounting -

Financial statement Analysis – Financial statements – Nature of financial statements –

Limitations of financial statements – Analysis of interpretation – Types of analysis –

External vs Internal analysis – Horizontal vs Vertical analysis – Tools of analysis – Trend

analysis – Common size statements – Comparative statements.

UNIT II:

Ratio Analysis – Types – Profitability ratios – Turnover ratios –Liquidity ratios –

Proprietary ratios – Market earnings ratios – Factors affecting efficiency of ratios – How

to make effective use of ratio analysis – Uses and limitation of ratios – Construction of

Profit and loss Account and Balance Sheet with ratios and relevant figures – Inter-firm,

Intra-firm comparisons.

UNIT III:

Fund Flow Statements - Need and meaning – Preparation of schedule of changes

in working capital and the fund flow statement – Managerial uses and limitation of fund

flow statement. Cash Flow Statement – Need – Meaning – Preparation of cash flow

statement – Managerial uses of cash flow statement – Limitations – Differences between

fund flow and cash flow analysis.

UNIT IV:

Capital Budgeting System – Importance – Methods of capital expenditure

appraisal – Payback period method – ARR method – DCF methods – NPV and IRR

methods – Their rationale – Capital rationing.

UNIT V:

Financial Management: Meaning, nature and scope of finance; Financial Goal –

Profit Vs Wealth maximization; finance functions – investment, financing and dividend

Decisions - Management of Working Capital: meaning, significance and types of

working capital; calculating operating cycle period and estimation of working capital

requirements; financing of working capital. Requirements; financing of working capital

and norms of bank finance; sources of working capital; Factoring Services; Various

committee reports on bank finance; Dimensions of working capital Management.

Reference Books:

1. 1.Arulanandam & K.S. Raman, Advanced Accounting.

2. Gupta & Radhasamy, Advanced Accounting.

3. Shukla & T.S. Grewal, Advanced Accounting.

4. Maheswari, Management Accounting & Financial Accounting.

Marketing Management and Managerial Economics

Unit: 1

Marketing Management and its Evolution: Nature and scope of marketing-

objectives-process-marketing - Marketing Segmentation-marketing environment-

characteristics-environmental scanning-environmental factors, Marketing Mix Decisions:

Product Planning and Development: Product Life Cycle-Brand Management.

Unit: 2

Marketing Mix Decisions: Product Planning and Development: Product Life

Cycle-Brand Management- Distribution channels: Channel choice- Developing a channel

strategy - Retailing and Wholesaling - Promotion methods: Advertising, Personal selling,

Consumers Buying Behavior – Determinants of buying behavior: Economic,

Psychological, psychographic, social and cultural influences on buying behaviour –

Buying process.

Unit: 3

Marketing Research: Marketing Research-process-Types, Marketing

Information Systems - Application of Marketing research - Demand estimation,

Customer satisfaction, Customer Relationship Management - Preparation of marketing

research report, Impact of Information Technology on Marketing Decisions: Online

marketing-Web based marketing programmes

Unit: 4

Definition & Introduction of Managerial Economics: Scope of managerial

economics, demand analysis, basic concepts, tools for demand forecasting, use of

business indicators, Elasticity concepts, Cost and production functions, short and long run

cost functions, cost-price output relations, input-output analysis

Unit: 5

Market Structure: Market Structure pricing and output General equilibrium,

perfect competition, and monopolistic competition - Nature and Scope of macro

economic issues: Circular flow of income-national income concepts-methods of

measuring national income – difficulties in measuring national income - the role of

economic planning-Indian economic planning.

Unit: 6

Analysis of external sector: International Trade -the role of trade policy –

Balance of payments - analysis of performance of Indian economy in external sector.

Text Book:

1. Sloman, John, Economics, Prentice-Hall of India Pvt.Ltd. New Delhi, 1998.

2. Dr.Sankaran, s., Managerial Economics, Margham Publications, Chennai,

1999, 4th

ed.

3. Dwivedi D.N.Macro Economics-Theory and Policy, Tata Mc Graw Hill

Publishing Co.Ltd, New Delhi,2001.

4. Philip Kotler: Marketing Management (Millennium edition), Prentice-Hall of

India(P)Ltd., New Delhi-2001.

5. Ramasamy and Namakumari – Marketing Management, Mc.Millan. New

Delhi.

References:

1. Ruddar Dutt and K.P.M. Sundaram, Indian Economy, S.Chand and Co.,

Ltd,New Delhi-2002.

2. Irvin B.Tucker Macroeconomics for Today, Thomson Learning-2001.

3. Government of India, Economic Survey (Annual Publication, New Delhi)

4. Business dailies like Economic Times, Financial Express and Business Line.

5. Economic and political weekly.

6. World Bank and IMF Reports.

7. T.N.Hajela, “Macro Economic Theory” Konark Publishers Pvt. Ltd., Delhi. –

1998.

8. Varshney, R.L.and maheswari, K.L., Managerial Economics, sultanchand,

NewDelhi, 1999, 14th

Ed.

9. Sherlaker, Marketing Management, Himalaya Publishing House, Mumbai.

10. NAG Marketing successfully A professional perspective, Macmillan 2001.

11. Boyd Walker, Marketing Management. Mc Graw Hill,2002.

12. Beri.G.C. Marketing Research, Tata Mc.Graw Hill, Publishing co. 3rd

Edition

13. Keith Flether, Marketing Management and Information Technology, Prentice

Hall, 1998.

14. R.L.Varshney, S.L.Gupta, Marketing Management Indian Perspective, Sultan

Chand, 2000.

15. Monga.G.S., Marketing Management, Deep & Deep Pub, New Delhi

Human Resource Management & Organizational Behaviour

Unit: 1

Evolution of Human Resource Management-The Importance of Human Factor-

Objectives of Human Resource Management-Role of Human Resource Manager-Human

Resource Policies- Importance of Human Resource Planning-Forecasting Human

Resource requirements-Internal and External sources, Selection Process-Screening-Tests-

Validation-Interview-Medical Examination-Recruitment. Induction-Importance

Unit: 2

Types of training methods-Purpose-Benefits – Resistance, Executive

Development programmes-Common practices-Benefits-Self Development-Knowledge

Management, Trade Union – Objectives – Growth – difficulties - recommendation for

strengthening Trade Union - Compensation Plans-Rewards - Workers Participation in

Management.

Unit: 3

Methods of Performance Evaluation - Feedback-Industry practices, Promotion,

Demotion, Transfer and Separation-Implications of job change. Grievances-Causes-

Implications - Redressal Methods

Unit: 4

Definition, need, and importance of Organizational behavior-Nature and scope

Personality-Types - Factors influencing personality-Theories, Learning-Types of

Learners - The Learning Process-Learning Theories-Organizational Behavior

Modification, Attitudes - formation of attitude – measurement of attitude. Perception-

Importance - Factors influencing perception-Interpersonal perception. Motivation -

Importance – Types - Effects on work behavior.

Unit: 5

Organization Structure-Formation-Groups in Organizations - Influence-Group

Dynamics-Emergence of informal leaders and working norms-Group Decision Making

Techniques-Interpersonal relations-Communication-Control

Meaning-Importance-Leadership styles-Theories-Leaders vs Managers-Sources of

Power, Power Centers - Power and Politics

Unit: 6

Dynamics of Organizational Behavior: Organizational Climate - Factors

affecting Organizational climate-Importance, Job Satisfaction-Determinants-

Measurement-Influence on behavior, Organizational change-Importance-Stability vs.

change-Proactive vs. Reactive change - The change process-Resistance to change-

Managing change, Organizational Development-Characteristics - Objectives-Team

building, Organizational Effectiveness-Perspectives - Effectiveness vs. efficiency-

Approaches - The Time Dimension-Achieving organizational effectiveness.

Text Books:

1. Decenzo and Robbins, Human Resource Management, Wiley, 6th

edition,2001.

2. Biswajeet Pattanayak, Human Resource Management, Prentice Hall of

India,2001.

3. K.Aswathappa, Human Resource and Personnel Management, TMH, 3rd

Edition

2002.

4. Stephen P.Robbins, Organisational Behaviour, Prentice Hall of India, 9th

Edition,

2001.

5. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western,

Thomson Learning, 9th

edition, 2001

References:

6. Eugene Mckenna and Nic Beach. Human Resource Management, Pearson

Educatin Limited,2002.

7. Dessler, Human Resource Management, Pearson Education Limited,2002.

8. Mamoria C.B.and Mamoria S.Personnel Management, Himalaya Publishing

Company-1997.

9. Wayne Cascio, Managing Human Resources.Mc.Graw Hill,1998.

10. Invancevich, Human Resource Management Mc Graw Hill,2002.

11. Schermerhorn, Hunt and Osborn, Organisational Behavior, John Wiley, 7th

edition

2001.

12. Jit S.Chand, Organisational Behavior, Vikas Publishing House Pvt.Ltd, 2nd

edition 2001.

13. Fred Luthans, Organisational Behavior, Mc Graw Hill Book Co., 1998.

14. New Strom and Davis, Organisational Behaviour, Mc Graw Hill-2001

MANAGEMENT INFORMATION SYSTEM

UNIT – I : Introduction:

Understanding Information Systems – The Changing face of Business

Environment – Emerging trends in Information Technology – Managing E-

Transformation – Evolution of Business process, organizational structure, and IT

Architecture.

UNIT – II : Information Systems For Decision Making:

Information systems – Types of Information systems – Transaction processing

Systems – Management Information Systems – Intelligent support systems – Office

Automation Systems – Categories of MIS – MIS and organization structure –

characteristics of MIS – Classification of MIS – MIS and Levels of Management –

Implementation of MIS.

UNIT – III : Functional Management Systems:

Marketing Information systems – Finance Information systems – Accounting

Information system – Personnel Information Systems – Production Information Systems

– Inter relationship of functional management Information Systems.

UNIT – IV : Enterprise Information Systems:

Introduction – Evolution of Enterprise Information Systems – ERP- The

Enterprise solutions – ERP market – Introduction to E-business , E-CRM Systems – Sales

force Automation – Customer service and support Automation – Enterprise marketing

automation (EMA) – Comparative Analysis of E-CRM software vendors and products –

Evaluating an E-CRM product.

UNIT – V : Information System for Business effectiveness:

The Role of CIO-Challenges of a CIO – The Impact of Information Systems on

organizational performance – Importance of Evaluating the Impact of Information

Systems on Business effectiveness – Business Effectiveness as a Function of cost, value,

performance, and competitive positioning- valuation process of Information systems

Applications.

Text Book:

1. Mahadeo Jaiswal, Monika Mital, Management Information systems – Oxford

University Press, New Delhi.

2. Kenneth C.Laudon and Jane Price Laudon, Management Information Systems-

Managing the Digital firm, Pearson Education, Asia-2002.

3. James AO'Brein. Management Information Systems. Tata Mc Graw Hill, New Delhi-

1999.

Reference:

1. Gordon B.Davis, Management Information System: Conceptual Foundations,

Structure and Development, McGraw Hill, 1974.

2. Joyce J Elam, Case series for Management Information Systems, Simon and Schuster

Custom Publishing-1996.

3. Steven Alter Information Systems-A Management Perspective-Addison-Wesley

1999.

Applied Operations Research and Statistics

Unit: 1

Linear Programming Problems (LPP): LPP- Meaning – Formulation of LPP -

Graphical Method - Simplex solution- Big M Method, Transportation & Assignment

Problems: Transportation problem-North - West corner Solution – Least Cost Method –

Vogel’s Approximation Method- Stepping Stone Method - MODI Method - Assignment

model- Hungarian method

Unit: 2

Sequencing Problem and Game theory: Sequencing Problem – Processing N

jobs through 2 Machines- Processing N jobs through 3 Machines -Processing N jobs

through M Machines- Processing 2 jobs through M Machines. Game Theory – Meaning –

Saddle Point – Two persons Zero Sum Games- Dominance Property- Network Project

Scheduling &Replacement Theory: Network and Basic Components- Rules – CPM and

PERT for project scheduling

Unit: 3

Sampling Distribution: Sampling Distribution Concepts-Normal Distribution-t-

Distribution-Sample Size-Standard Error, Estimation: Point and Internal Estimates of

Proportions and Mean from large & small samples – Testing of Hypothesis: Hypothesis

Testing of Proportion and Mean-Single and Two Tailed. Tests-Errors in Hypothesis

Testing-Measuring the Power of Hypothesis Test.

Unit: 4

Correlation Regression: Correlation – meaning – types – methods of studying

correlation. Regression – Meaning – Regression equations – Regression Co-efficient

Standard Error of Estimate Chi-Square Analysis: Estimation of Chi-Square and

Interpretation-Chi-Square Distribution Chi-Square Tests for Independence,

Unit: 5

ANOVA: Estimation and Interpretation of F Statistic-F Distribution-F Hypothesis Tests.

Time Series Analysis: Time Series-Variations in time series-Trend analysis-Cyclical,

seasonal and irregular variations-Dealing with All Four Variations of Time Series.

Text Books:

1. Amir D.Aczel, Complete business Statistics. 5th

edition, Irwqin McGraw-Hill.2001.

2. Richard I.Levin and David S.Rubin, Statistics for Management, 7th

edition. Prentice

Hall of India Pvt.Ltd.New Delhi,1997.

3. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson "Business Statistics: A

First Course". Pearson Education Asia, 2nd

edition, New Delhi,2000.

References:

1. Bruce IndiaBowerman, Richard T.O.Connell and Michael L.Hand. Business

Statistics in Practice, 2nd

Edition. McGraw-Hill/Irwin.2001.

2. Hooda.R.P., Statistics for Business and Economics, Macmillan India Ltd.,2nd

education-2001.

3. David F.Groebner, Patrick W.Shannon, Phillip C.Fry and Kent D.Smith. "Business

Statistics". A Decision making approach 5th

edition, Prentice Hall-2001.

4. Chandan.J.S.Statistics for Business and Economics, Vikas Publishing House Pvt.

Ltd.1998.

5. Lawrence B.Morse Statistics for Business and Economics Harpereollins College

Publishers, New York.1993.

6. Beri.G.C, “Statistics for Management”, TMH.

7. C.S.Gupta & M.P.Gupta “Business Statistics” – Sulthan chand Publications.

Text Books:

1. R.Panneerselvam, "Operations Research", Prentice Hall of India-2002.

2. Hamdy A Taha, "An Introduction to Operations Research Prentice Hall, Sixth

edition-2000.

3. J.K.Sharma, "Operations Research. Theory and Applications", Macmillan-1997.

Reference Books:

1. P.K.Gupta.D.S.Hira, "Problems in Operations Research", S.Chand & Company-2002.

2. P.K.Gupta and D.S.Hira, "Operations Research", S.Chand & Co.Ltd., New Delhi-

2002.

3. C.K.Mustafi, "Operations Research: Methods and Practice", New Age

International(P) Ltd., Publisher-2000.

4. S.Kalavathy, "Operations Research", Vikas Publishing House(P) Ltd-2000.

5. Dr.N.G.Nair, “Resource Management Techniques” Vikas Publishing House(P)Ltd

PGD – Business Management – G115



Course details:


1 Principles of Management 6

2 Marketing Management and Managerial

Economics

6

3 Human Resource Management and

Organizational Behaviour

6

4 Production and Material Management 6

5 Applied Operations Research and

Statistics

4

6 Financial Management and Management

Accounting

4

1. PRINCIPLES OF MANAGEMENT

1

Basics of Management: Definition of Management - Evolution of

Management thought – Early & Modern Approaches - Management Vs.

Administration – Management Science or Art.- Managers vs. Entrepreneurs-

Managers vs. Leaders.

2 Planning: Nature and Importance- steps in planning- types of plans- Planning

premises – Objective- Characteristics and Hierarchy of objectives-

Management by objectives- Management by Exception.

3 Organizing: Nature of organizing- formal and informal organization-structure

and process of organizing- authority and responsibility- Delegation of

authority- Departmentation and its basis - Decision making-Styles of Decision

Making.

4 Staffing and Directing: Staffing- purpose of staffing- recruitment and

selection- training and development- performance appraisal- principles of

direction- elements of direction- span of supervision- Motivation- Leadership

– Communication.

5 Controlling: Concept of Managerial Control - Nature of control - Needs for

control - Significance and limitations of control - Types of control - Control

process – Control techniques: Traditional and Modern Techniques.

Text Books:

1. Tripathi and Reedy “Principles of Management” TMH Edition II, 1994.

2. Hereld Koontz and Heinz Weihrich “Essentials of Management” McGraw Hill


Reference:


Publishers




4. C.B.Gupta - Management: Theory and Practice, Sultan chand and sons Publishers

2. FINANCIAL MANAGEMENT & MANAGEMENT ACCOUNTING

UNIT I:







UNIT II:






UNIT III:






UNIT IV:




UNIT V:








Reference Books:

1. 1.Arulanandam & K.S. Raman, Advanced Accounting.




Marketing Management and Managerial Economics

Unit: 1

Marketing Management and its Evolution: Nature and scope of marketing-

objectives-process-marketing - Marketing Segmentation-marketing environment-

characteristics-environmental scanning-environmental factors, Marketing Mix Decisions:

Product Planning and Development: Product Life Cycle-Brand Management.

Unit: 2

Marketing Mix Decisions: Product Planning and Development: Product Life

Cycle-Brand Management- Distribution channels: Channel choice- Developing a channel

strategy - Retailing and Wholesaling - Promotion methods: Advertising, Personal selling,

Consumers Buying Behavior – Determinants of buying behavior: Economic,

Psychological, psychographic, social and cultural influences on buying behaviour –

Buying process.

Unit: 3

Marketing Research: Marketing Research-process-Types, Marketing

Information Systems - Application of Marketing research - Demand estimation,

Customer satisfaction, Customer Relationship Management - Preparation of marketing

research report, Impact of Information Technology on Marketing Decisions: Online

marketing-Web based marketing programmes

Unit: 4

Definition & Introduction of Managerial Economics: Scope of managerial

economics, demand analysis, basic concepts, tools for demand forecasting, use of

business indicators, Elasticity concepts, Cost and production functions, short and long run

cost functions, cost-price output relations, input-output analysis

Unit: 5

Market Structure: Market Structure pricing and output General equilibrium,

perfect competition, and monopolistic competition - Nature and Scope of macro

economic issues: Circular flow of income-national income concepts-methods of

measuring national income – difficulties in measuring national income - the role of

economic planning-Indian economic planning.

Unit: 6

Analysis of external sector: International Trade -the role of trade policy –

Balance of payments - analysis of performance of Indian economy in external sector.

Text Book:

1. Sloman, John, Economics, Prentice-Hall of India Pvt.Ltd. New Delhi, 1998.

2. Dr.Sankaran, s., Managerial Economics, Margham Publications, Chennai,

1999, 4th

ed.

3. Dwivedi D.N.Macro Economics-Theory and Policy, Tata Mc Graw Hill

Publishing Co.Ltd, New Delhi,2001.

4. Philip Kotler: Marketing Management (Millennium edition), Prentice-Hall of

India(P)Ltd., New Delhi-2001.

5. Ramasamy and Namakumari – Marketing Management, Mc.Millan. New

Delhi.

References:

1. Ruddar Dutt and K.P.M. Sundaram, Indian Economy, S.Chand and Co.,

Ltd,New Delhi-2002.

2. Irvin B.Tucker Macroeconomics for Today, Thomson Learning-2001.

3. Government of India, Economic Survey (Annual Publication, New Delhi)

4. Business dailies like Economic Times, Financial Express and Business Line.

5. Economic and political weekly.

6. World Bank and IMF Reports.

7. T.N.Hajela, “Macro Economic Theory” Konark Publishers Pvt. Ltd., Delhi. –

1998.

8. Varshney, R.L.and maheswari, K.L., Managerial Economics, sultanchand,

NewDelhi, 1999, 14th

Ed.

9. Sherlaker, Marketing Management, Himalaya Publishing House, Mumbai.

10. NAG Marketing successfully A professional perspective, Macmillan 2001.

11. Boyd Walker, Marketing Management. Mc Graw Hill,2002.

12. Beri.G.C. Marketing Research, Tata Mc.Graw Hill, Publishing co. 3rd

Edition

13. Keith Flether, Marketing Management and Information Technology, Prentice

Hall, 1998.

14. R.L.Varshney, S.L.Gupta, Marketing Management Indian Perspective, Sultan

Chand, 2000.

15. Monga.G.S., Marketing Management, Deep & Deep Pub, New Delhi

Human Resource Management & Organizational Behaviour

Unit: 1

Evolution of Human Resource Management-The Importance of Human Factor-

Objectives of Human Resource Management-Role of Human Resource Manager-Human

Resource Policies- Importance of Human Resource Planning-Forecasting Human

Resource requirements-Internal and External sources, Selection Process-Screening-Tests-

Validation-Interview-Medical Examination-Recruitment. Induction-Importance

Unit: 2

Types of training methods-Purpose-Benefits – Resistance, Executive

Development programmes-Common practices-Benefits-Self Development-Knowledge

Management, Trade Union – Objectives – Growth – difficulties - recommendation for

strengthening Trade Union - Compensation Plans-Rewards - Workers Participation in

Management.

Unit: 3

Methods of Performance Evaluation - Feedback-Industry practices, Promotion,

Demotion, Transfer and Separation-Implications of job change. Grievances-Causes-

Implications - Redressal Methods

Unit: 4

Definition, need, and importance of Organizational behavior-Nature and scope

Personality-Types - Factors influencing personality-Theories, Learning-Types of

Learners - The Learning Process-Learning Theories-Organizational Behavior

Modification, Attitudes - formation of attitude – measurement of attitude. Perception-

Importance - Factors influencing perception-Interpersonal perception. Motivation -

Importance – Types - Effects on work behavior.

Unit: 5

Organization Structure-Formation-Groups in Organizations - Influence-Group

Dynamics-Emergence of informal leaders and working norms-Group Decision Making

Techniques-Interpersonal relations-Communication-Control

Meaning-Importance-Leadership styles-Theories-Leaders vs Managers-Sources of

Power, Power Centers - Power and Politics

Unit: 6

Dynamics of Organizational Behavior: Organizational Climate - Factors

affecting Organizational climate-Importance, Job Satisfaction-Determinants-

Measurement-Influence on behavior, Organizational change-Importance-Stability vs.

change-Proactive vs. Reactive change - The change process-Resistance to change-

Managing change, Organizational Development-Characteristics - Objectives-Team

building, Organizational Effectiveness-Perspectives - Effectiveness vs. efficiency-

Approaches - The Time Dimension-Achieving organizational effectiveness.

Text Books:

1. Decenzo and Robbins, Human Resource Management, Wiley, 6th

edition,2001.

2. Biswajeet Pattanayak, Human Resource Management, Prentice Hall of

India,2001.

3. K.Aswathappa, Human Resource and Personnel Management, TMH, 3rd

Edition

2002.

4. Stephen P.Robbins, Organisational Behaviour, Prentice Hall of India, 9th

Edition,

2001.

5. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western,

Thomson Learning, 9th

edition, 2001

References:

6. Eugene Mckenna and Nic Beach. Human Resource Management, Pearson

Educatin Limited,2002.

7. Dessler, Human Resource Management, Pearson Education Limited,2002.

8. Mamoria C.B.and Mamoria S.Personnel Management, Himalaya Publishing

Company-1997.

9. Wayne Cascio, Managing Human Resources.Mc.Graw Hill,1998.

10. Invancevich, Human Resource Management Mc Graw Hill,2002.

11. Schermerhorn, Hunt and Osborn, Organisational Behavior, John Wiley, 7th

edition

2001.

12. Jit S.Chand, Organisational Behavior, Vikas Publishing House Pvt.Ltd, 2nd

edition 2001.

13. Fred Luthans, Organisational Behavior, Mc Graw Hill Book Co., 1998.

14. New Strom and Davis, Organisational Behaviour, Mc Graw Hill-2001

Production & Materials Management

1

Production Design: Process planning-plant capacity - make or buy decisions-

use of cross over chart for selection processes.

Plant Location: Factors to be considered in plant location - choice of general

region, particular community and site multi-plant location decision-plant

location trends.

2 Layout facilities: Principles of a good layout-layout factors-basic types of

layout-service facilities- Quantitative analysis in plant layout-Principles of

materials Handling - Materials handling equipment.

Human factors in job-design: consideration of Man and Machine in job-design,

adaptation of machine to man-Ergonomics-working environment-Worker

safety.

3 Production and Inventory Control: Basic types of production Intermittent,

Batch, Continuous-Routing. Scheduling, Activating and Monitoring-Basic

Inventory Models-Economic Order Quantity, Economic Batch quantity-

Reorder point-Safety stock-Classification and codification of Stock-ABC

classification-procedure for stock control, Materials Requirement

Planning(MRP).

4 Maintenance: Preventive vs Breakdown maintenance-Breakdown time

distribution-maintenance cost balance-procedure for maintenance.

Quality Control: Purposes of Inspection and quality control – Acceptance

sampling by variables and attributes – Control charts for variables - fraction

defectives and defects.

5 Methods analysis and Work Measurement: Methods study procedures-

Purpose of time study-Stop watch time study-Performance rating-allowance

factors-standard time-work sampling technique.

Text Books:

1. Production Management-Edword S.Buffa.

2. Materials Management-Gopalakrishnan.

3. Panneer Selvam.R, Production and Operations Management

References:

1. Steven Nahmias, Production and Operations Analysis.

2. William J.Stevenson – Production and Operations Management

3. Raymond Myer, Production Management

Applied Operations Research and Statistics

Unit: 1

Linear Programming Problems (LPP): LPP- Meaning – Formulation of LPP -

Graphical Method - Simplex solution- Big M Method, Transportation & Assignment

Problems: Transportation problem-North - West corner Solution – Least Cost Method –

Vogel’s Approximation Method- Stepping Stone Method - MODI Method - Assignment

model- Hungarian method

Unit: 2

Sequencing Problem and Game theory: Sequencing Problem – Processing N

jobs through 2 Machines- Processing N jobs through 3 Machines -Processing N jobs

through M Machines- Processing 2 jobs through M Machines. Game Theory – Meaning –

Saddle Point – Two persons Zero Sum Games- Dominance Property- Network Project

Scheduling &Replacement Theory: Network and Basic Components- Rules – CPM and

PERT for project scheduling

Unit: 3

Sampling Distribution: Sampling Distribution Concepts-Normal Distribution-t-

Distribution-Sample Size-Standard Error, Estimation: Point and Internal Estimates of

Proportions and Mean from large & small samples – Testing of Hypothesis: Hypothesis

Testing of Proportion and Mean-Single and Two Tailed. Tests-Errors in Hypothesis

Testing-Measuring the Power of Hypothesis Test.

Unit: 4

Correlation Regression: Correlation – meaning – types – methods of studying

correlation. Regression – Meaning – Regression equations – Regression Co-efficient

Standard Error of Estimate Chi-Square Analysis: Estimation of Chi-Square and

Interpretation-Chi-Square Distribution Chi-Square Tests for Independence,

Unit: 5

ANOVA: Estimation and Interpretation of F Statistic-F Distribution-F Hypothesis Tests.

Time Series Analysis: Time Series-Variations in time series-Trend analysis-Cyclical,

seasonal and irregular variations-Dealing with All Four Variations of Time Series.

Text Books:

1. Amir D.Aczel, Complete business Statistics. 5th

edition, Irwqin McGraw-Hill.2001.

2. Richard I.Levin and David S.Rubin, Statistics for Management, 7th

edition. Prentice

Hall of India Pvt.Ltd.New Delhi,1997.

3. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson "Business Statistics: A

First Course". Pearson Education Asia, 2nd

edition, New Delhi,2000.

References:

1. Bruce IndiaBowerman, Richard T.O.Connell and Michael L.Hand. Business

Statistics in Practice, 2nd

Edition. McGraw-Hill/Irwin.2001.

2. Hooda.R.P., Statistics for Business and Economics, Macmillan India Ltd.,2nd

education-2001.

3. David F.Groebner, Patrick W.Shannon, Phillip C.Fry and Kent D.Smith. "Business

Statistics". A Decision making approach 5th

edition, Prentice Hall-2001.

4. Chandan.J.S.Statistics for Business and Economics, Vikas Publishing House Pvt.

Ltd.1998.

5. Lawrence B.Morse Statistics for Business and Economics Harpereollins College

Publishers, New York.1993.

6. Beri.G.C, “Statistics for Management”, TMH.

7. C.S.Gupta & M.P.Gupta “Business Statistics” – Sulthan chand Publications.

Text Books:

1. R.Panneerselvam, "Operations Research", Prentice Hall of India-2002.

2. Hamdy A Taha, "An Introduction to Operations Research Prentice Hall, Sixth

edition-2000.

3. J.K.Sharma, "Operations Research. Theory and Applications", Macmillan-1997.

Reference Books:

1. P.K.Gupta.D.S.Hira, "Problems in Operations Research", S.Chand & Company-2002.

2. P.K.Gupta and D.S.Hira, "Operations Research", S.Chand & Co.Ltd., New Delhi-

2002.

3. C.K.Mustafi, "Operations Research: Methods and Practice", New Age

International(P) Ltd., Publisher-2000.

4. S.Kalavathy, "Operations Research", Vikas Publishing House(P) Ltd-2000.

Dr.N.G.Nair, “Resource Management Techniques” Vikas Publishing House(P)Ltd

PGD – Financial Management – G113



Course details:

S. No Subject Code Subject Name Credits

1 PGDFM1 Management Practice

6

2 PGDFM2 Financial Institution and Service

6

3 PGDFM3 Finance and Management of Funds

6

4 PGDFM4 Investment Analysis and Portfolio

Management 8

5 PGDFM5 Financial Management and

Management Accounting 6

Paper – 1

MANAGEMENT PRACTICE

UNIT – I

The development of Management – Definition, Contributions of F.W. Taylor and

Henry Fayol – Mary Parker Follet – Elton Mayo.

UNIT – II

Need for Organization – Organizational hierarchy in large Organizations – Top

management Organization – Factors to be considered in the establishment of an

Organization.

UNIT – III

The process of planning – types of plans – Steps in planning process – Types of

policies – General and specific policies – Principles of Policy making.

UNIT – IV

Motivation – need – theories of motivation – Determinants of behaviours –

Employees as a total person – primary incentives.

UNIT – V

Communication – Types and forms of communications – Suggestions for

effective communication.

UNIT – VI

Co-ordination – Importance and need for co-ordination – Concept of control –

Span of control – Importance of control – Features of good control system

UNIT – VII

Definition and scope of finance function – Goals of financial management –

Sources of financial information – Break even analysis – uses B.E.A – Tour accounting –

cheques – Types of cheques – crossing – Endorsement credit cards – Traveller’s cheque.

Reference:

1. L.M. Prasad : Principles and practice of Management.

2. Gupta, C.B. : Principles and practice of Management.

3. Date : Management theory and practice.

2. MANAGEMENT OF FUNDS

UNIT – I

Meaning and importance of funds – allocation of funds – Results of misallocation

of funds – Organizing for funds management – Connection with other function –

Characteristics of financial systems – Barometer of business conditions.

UNIT – II

Capitalization and assessment of funds for fixed assets – Capital structure –

pattern of capital structures – Cost of capital – Interest for capital – Yield – Debt service

coverage – Acquisition for specific allocation.

UNIT – III

Financial Analysis – Planning and control – Allocation of funds to most profitable

opportunity – Development of profitable opportunity and evaluation.

UNIT – IV

Return on investment as a criteria for allocating funds – Advanced capital

budgeting techniques – Methods of incorporating risks and uncertainty.

UNIT – V

Project appraisal, feasibility study and reporting – Treatment of inflation in capital

budgeting – Capital rationing and its impact on financial planning.

UNIT – VI

International financing and management of funds – Resources for investing

abroad – foreign currency management – Financing multinational organizations.

Reference:

1. Ugi Brigham, funds Management.

2. Robert W Johnson, Financial Management.

3. Kuchai S.C., Financial Management.

4. Prasanna Chandra, Financial Management.

3. FINANCIAL INSTITUTIONS AND SERVICES

UNIT – I

Concept and scope of financial services – functions concerning public and private

placement of capital issues – Lead management – Issue pricing and promotion –

Disclosure norms – Issue underwriting – Collecting banker – SEBI regulations and lead

managers and merchant banking functionaries.

UNIT – II

Concept, need and Scope of Mutual Fund Services – Manufacturers in India –

Types of schemes – Performance – Portfolio performance evaluation measures –

Regulations regarding mutual funds.

UNIT – III

Objectives of Credit Rating – Institutions – CRISIL, ICRA, CARE – Debt and

deposit rating and equity rating procedures – Reading different grades of rating –

International credit rating institutions.

UNIT – IV

Characteristics of UTI and LIC as investment institutions – Portfolio management

services – Concept and need – Services of NBFC to investors.

UNIT – V

Development Financial Institution – Role on functions of IDBI, IFC, ICICI and

IRDBI – RBI and management of gift securities market.

UNIT – VI

Stock exchanges: role of organization of BSE and NSE – OTCEI – SEBI and

stock exchanges – Role of associations and investment consultancies.

Reference:

1. Raghunathan V, Stock Exchange and Investments.

2. Avadhani V, Security Market.

3. Varma, Merchant Banking.

4. FINANCIAL MANAGEMENT AND MANAGEMENT ACCOUNTING

UNIT I

Management accounting: nature and scope, meaning definition, objectives, utility

and limitations of management accounting, Analysis and interpretation of financial

statement.

UNIT II

Analysis of fund flow and cash flow statement

UNIT III

Budgets and budgetary control- capital budgeting.

Marginal costing and profit planning standard costing

UNIT IV

Financial Management – Meaning – Definition – Objectives – Importance –

functions- organization – Structure of financial Management – Role of a financial

manager - Cost of capital – concept of cost of capital – determinants of cost of capital –

simple and weighted average cost of capital (Simple problems only)

UNIT V

Working Capital Management – meaning – importance – types – factors

determining working capital (Simple problems only). Management cash, inventory,

accounts receivables and accounts payable (Theory only)

Paper - V

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

UNIT I

Investment – meaning – Nature and scope of Investment analysis – Element of

Investment – Types of Investment - comparison of Investment , Speculation, Gambling –

Heading – Avenues of investment.

UNIT II

Investment analysis – Aspects of analysis – return analysis – Concepts – Measures and

computation of risk analysis – risk analysis – concept – movement of risk analysis.

UNIT III

Security markers – Primary and secondary marker – Primary marker – role function

and methods of selling security primary marker – Allotment procedure – public issues –

SEBI guide lines on public issue.

UNIT IV

Valuation of Securities – bonds – debentures – preference states – Equity stares –

Fundamental analysis – Economic analysis – Industry analysis and company analysis –

Technical analysis – trends – Indicators – Indices and moving analysis.

UNIT V

Portfolio analysis – concept of portfolio and portfolio management – Estimation rate

of return and standard deviation of part folio – Effects of combing the securities –

Markowitz risk return optimization – single Index Model – Portfolio total risk – Portfolio

marker risk.

PGD –Hotel & Catering Management – G108



Course details:


1 Food Production and Kitchen

Management

4

2 Food and Beverage Services 4

3 Front Office and House Keeping

Operation

4

4 Hotel French 4

5 Marketing and Service Management 4

6 Practical - Food and Beverage Service 4

7 Practical - Food Production and Kitchen

Management

4

HOTEL FRENCH

UNIT – I: Introduction to language – letters of the alphabet and their pronunciation distinction

between vowels and consonant words and the use of different accents.

Self – Introduction

Presenting and introducing another person

Greetings- how to greet and reply to a greetings

UNIT – II: At the reception desk of a hotel in the restaurant – Dialogue

UNIT – III: List of names of

a. Professions

b. Countries and their nationalities

c. Fruits and vegetables

Numeric from 1 to 100

The time of the day

Members of the family

UNIT –IV: Hotel and kitchen personnel in French terms

The names of the utensils used in kitchen & restaurant.

UNIT – V: Grammar – Conjugation – Personal Pronouns

REFERENCE BOOKS

Le Fracals de L’hotellerie et de La Restauration – CLE – international.

FOOD PRODUCTION & KITCHEN MANAGEMENT

UNIT – I

Introduction to cookery – levels of skills and experience Attitude and behaviour in the kitchen,

personal hygiene uniforms. Safety procedures in handing equipments culinary history – origin of Modern

Cookery, Basic principles of food production – Cuts of Vegetables.

UNIT – II

Cooking Methods – Aims and objects of cooking food. Methods of Heat Transfer – Conduction –

Convection, Radiation. Cooking Methods – Special Methods of Cooking – Salem Cooking – Microwave.

UNIT – III

Characteristics of Raw Materials – Salt – liquids – Sweetening – Fats and Oils – Sugar used in

Bakery – Flavoring and Seasonings – Eggs.

UNIT – IV

Hierarchy and kitchen staffing – Classified brigade, Modern Staffing in various category of holes,

Role of executive chief, Duties and responsibilities of various chefs, co-operation with often departments.

UNIT – V

Meat cookery – Introduction, Cuts of beef / Veal / lamb / mutton, Cuts of Pork, Verify of meats.

Classification of fish with examples, cut’s of fish.

Selection of fish and shell fish.

Stock: Definition, Preparation of various stocks – Care and precautions in Stock Making.

Soup: Classification with examples, basic recipes – accompaniments for Soups.

Sauces: classification, recipes for Mother Sauces – derivatives.

Reference Books:

1. Modern cookery for beaching & trade Philip E. Thangam.

2. Theory of cookery – Kridhna Arora.

3. The complete guide to the Art of Modern Cookery – Escoffier.

4. Practical professional cookery – Cnnsknell & Kauffmann.

5. Cookery – an Introduction – Cesarni & Kinton.

6. Theory of Catering.

FOOD & BEVERAGE SERVICE

UNIT – I

Introduction to the hotel Industry ; Role of catering establishment in Tourism Industry, Growth of

the hotel industry ; Classification of F&B operation ; Structure of catering industry.

UNIT – II

Types of F& B outlets, Restaurants, coffee show, Discotheques, night club, Banquets, room

service, Gill room Bar, Pubs, Drive inn, take away, out door catering.

Ancillary department, Food pick up area, stores, kitchen stewarding.

Classification of service equipment, Identification of equipment – Selection criteria of equipment &

maintenance of equipment.

UNIT – III

Organizational hierarchy of F & B service department; Duties and responsibilities of F & B staff;

Attributes of Food & Beverage service personnel; skill of F & B staff; Relationship with other department.

UNIT – IV

Menu, Origin of menu ; Functions & Importance of menu, Types of Menu (Table d’hole, A 1a

carte) Nouvelle cuisine, planning of menu card, planning a menu, criteria for an ideal menu, French

classical menu, Type of meal, English Breakfast, American congenital.

UNIT – V

Type of service, cover layout for each service, Mise – en – scene and mise – en – place,

Importance of side board, restaurant reservation system, receiving the guest.

Simple control system.

Necessity and Functions of a control system – F & B control cycle – Making bills – Theft control

procedure – record keeping.

Reference:

1. Food & Beverage Service by Dennis R. Lilli Carp,

2. Food & Beverage Service by Sudsier Andrews.

Text Book :

Professional Food and Beverage Service Management by Brian Varghese.

FOOD & BEVERAGE SERVICE - PRACTICAL

1. Familiarization of equipment.

Crockery, silverwork, Glasswork, cutlery, Hollowware.

2. Methods of cleaning, Silverwork.

3. Laying up of various meals and menus compiling simple menu.

4. Difference types of nap king folds.

5. Laying Cover:

Service of different types of foods.

Holding places and cutleries.

Changing of cash tray.

6. Receiving guest - Taking order

7. Service of non-alcoholic beverage.

FRONT OFFICE & HOUSE KEEPING OPERATION

FRONT OFFICE

UNIT – I

Introduction to hotel industry – Historical Background, Modern Trends that accelerate the growth

of industry.

UNIT – II

Classification of hotel, Criteria of star hotel, Facilities of a star hotel, organization chart of front

office department, including uniformed staff, duties & responsibilities of Front Office Staff, Front office

layout, lobby and its staff, qualities of Front Office staff.

UNIT – III

Front office equipment – manual system, semi automatic system, Automatic system, type of

rooms type of plans, tariff structure. Communication – importance of effective communication in hotel

industry – Department with which front office communication.

UNIT – IV

Front office and guest handling, Pre-Arrival, Arrival, During Stay, Departure. Types of

reservation, Reservation modes and sources of reservation, computerized reservation records.

UNIT – V

Guest Accounts, Basic of keeping account, Guest ledger, City ledger, cashier’s reports,

Presentation and settlement of Bill.

Reference:

1. Hotel Reception – By Arnold Heineman.

2. front Office Management – By S.K. Bhatnagar.

3. Front Office Training Manual – By Subhir Andrews.

PRACTICAL:

1. Taking reservation.

2. Concentration and change.

3. Telephone conversation.

4. Chairs showing availability of rooms.

5. Practice on room management system.

6. Handling of front office equipment.

8. MARKETING SERVICES MANAGEMENT

UNIT – I

Concept of Marketing, Introduction of hospital marketing, Sales and marketing

cycle, hospital industry, marketing definition.

UNIT – II

Identifying customer needs, selling and promotion, hospitality products.

UNIT – III

Marketing and sales functions-stages involved in planning sales and marketing

activity,

Market segmentation (concept, relevance to hospitality industry), market segment

groups.

UNIT – IV

Market research and methods – advertising – meaning, methods. Types of media,

public relations, sales promotions, telephone selling, direct sales concept.

UNIT – V

Customer care, role of merchandising, sales – methods, concept modes. Sales

techniques, Strategies.

UNIT – VI

Marketing information system (definition, component and use), marketing plan,

planning for effective marketing, advantages and disadvantages of strategies marketing

planning.

PGD –Hospital & Hotel Management– G103



Course details:


1 Front Office and House Keeping Operations 6

2 Hospitality Management 6

3 Nutrition and Dietetics 6

4 Hotel Law 4

5 Practical 4

Paper – 1

FRONT OFFICE & HOUSE KEEPING OPERATION

FRONT OFFICE

UNIT – I

Introduction to hotel industry – Historical Background, Modern Trends that accelerate the growth

of industry.

UNIT – II

Classification of hotel, Criteria of star hotel, Facilities of a star hotel, organization chart of front

office department, including uniformed staff, duties & responsibilities of Front Office Staff, Front office

layout, lobby and its staff, qualities of Front Office staff.

UNIT – III

Front office equipment – manual system, semi automatic system, Automatic system, type of

rooms type of plans, tariff structure. Communication – importance of effective communication in hotel

industry – Department with which front office communication.

UNIT – IV

Front office and guest handling, Pre-Arrival, Arrival, During Stay, Departure. Types of

reservation, Reservation modes and sources of reservation, computerized reservation records.

UNIT – V

Guest Accounts, Basic of keeping account, Guest ledger, City ledger, cashier’s reports,

Presentation and settlement of Bill.

Reference:

1. Hotel Reception – By Arnold Heineman.

2. front Office Management – By S.K. Bhatnagar.

3. Front Office Training Manual – By Subhir Andrews.

PRACTICAL:

1. Taking reservation.

2. Concentration and change.

3. Telephone conversation.

4. Chairs showing availability of rooms.

5. Practice on room management system.

6. Handling of front office equipment.

HOSPITAL MANAGEMENT

Concept of Hospital management – Role of Administer.

Hospital Planning & functions

Hospital organization,

Hospital during information systems,

Hospital Services.

Emergency Services – Management & Organization.

Computer in hospital,

Material finance management inventory management,

Public relations, pharmacy.

Medical Records & Hospital Statistics.

Dietary Services.

Linen & Laundry.

Hospital Hazards & Infections.

Communications in hospitals monitoring and

Evaluation and managing time.

Resource Mobilization.

Public Relations in Hospitals.

Reference:

1. Hospital Management, Collin Grant.

2. The Hospital Administrator, Howard S. Rowland & Beatrice L. Rowland.

3. Medical Education in India, P. Kumar.

4. Useful Readings for Hospital Management, Khare, Col. S.S., Dharwadkar, PM., Gupta, P>D.

5. Selected Readings in Hospital Administration, Indian Hospital Association, and New Delhi.

NUTRITION & DIETETICS

UNIT – I : Basic Aspects

a. Definition of the terms Health, Nutrition & Nutrients and Dietetics.

b. Importance of Food – Social Function.

c. Classification of Nutrients.

d. Importance of Nutrients.

UNIT – II : Micro Nutrients

Carbohydrates

Definition

Functions

Lipids

Definition

Classification (Saturated & Unsaturated Fats)

Functions

Significance of Fatty Acid (PUFAs, MUFAs, SFAs, EFA

Proteins

Definition

Functions.

Method of Improving Quality of Protein in Food (special emphasis on Soya Protein & Whey

Proteins)

UNIT – III : Macro Nutrients

Vitamins

Definition & Classification (Water and Fats Soluble Vitamins)

Food Sources, Functions and Significance of

Minerals

Definition & Classification (Major & Minor)

Food Sources, Functions and significance of: Calcium, Iron Sodium, Iodine & Flourine.

UNIT – IV

Balanced Diet

Definition.

Importance of Balanced Diet.

RDA for various Nutrients – Age, Gender, Physiological State.

Diet Therapy

1. Concept of diet therapy – therapeutic adaptations of the normal diet.

2. Responsibilities of a dietitian.

3. Routine hospital diets.

4. (a) Regular diet

(b) Light diet

UNIT – VI : Special Diets

1. Specially modified therapeutic diet High calorie low calorie diet-High protein-low protein diets.

Bland diets.

2. High residue-low residue diets, Low fat diets, sodium restricted diets low purine diets, and Acid-

ash diets commonly used nomenclature for diets. Special diets Sippy’s Karells Kemphner’s and

other diets.

3. Calculating and Planning of modified diets according to medical prescription and food habits of

the patient.

4. Modification of diets in relation to :

(a) Fabric conditions.

(b) Surgical conditions.

(c) Nutritional deficiencies

(d) Gastro intestinal disorders.

HOTEL LAW

UNIT – I: LAW RELATING TO HOTEL GUEST RELATIONSHIP HOTEL AND LODGING

RATES CONTROL.

Definition – Fair rates, Hotel and Lodging house, Manager of a Hotel, Owner of a house, paying

guest, premises tenant and Tenament. Appointment of controller – Fixation of fair rate – Refusal of

accommodation, eviction of guest from hotel room. Duties, rights and responsibilities of inn keeper towards

guest – Innkeeper lien Hotel Restaurant Licenses - Licenses – Permits – Procedure for obtaining –

Renewing Licenses – suspension and termination – licenses – suspension and termination – licenses

required to open and operate hotel and restaurant.

UNIT – II: FOOD LEGISLATION – THE PREVENTION OF FOOD ADULTERATION ACT 1954.

Definition – adulterant – adultered food, public analyst, central food laboratory – the central

committee for food standards – food inspector – their power and duties – procedure to be followed by food

inspectors – report to public analyst – notification for food poisoning.

Sale of goods Act 1913 – sale and agreement to sell – formation of contract of sale conditions and

warranties – implied conditions and warranties – duties and rights of parties.

UNIT – III: FACTORIES ACT 1948

Definition – factory, manufacturing process, adult, adolescent, child, young person, calendar year,

week. Provisions regarding health, safety and welfare – non fringe benefits – pension, P.F.

UNIT – IV: INDUSTRIAL DISPUTE ACT 1947

Definition – appropriate government, industry, industrial dispute layoff, lock-out, national

tribunal, retrenchment, settlement - authorities under the act – procedure, power, duties of authorities -

Consumer protection act 1986 - Consumer protection councils – consume dispute – redressal agencies –

appeal and jurisdiction of state and national commission.

UNIT – V: CONTRACT OF INSURANCE

Nature of contract of insurance – principles of contract of insurance reinsurance, double insurance

subrogation and contribution., Trade Union Act – 1926 - Scope – eligibility – fund –register – right on the

part of the employer and employee.

REFERENCE BOOKS

1. A Manual of Mercantile Law – M.C. Shukla, S.Chand & Co(p) Ltd.

2. Aspect of labour welfare and social security – Dr. A.N. Sharma

3. The industrial Law – P.L. Malik

4. Labour Laws of India – B.K. Chakraborhti

5. Mercantile Law Including Industrial Law – S.R. Davar

6. Indian Labour Laws Published by All India Management Association – B.R. Seth

PGD – Human Resource Management – G114



Course details:


1 PGHRM1 Personnel Management 8

2 PGHRM2 Training and development 8

3 PGHRM3 Labour welfare & Industrial

relations

8

4 PGHRM4 Labour Laws 4

5 PGHRM5 Organizational Psychology 4

1. PERSONNEL MANAGEMENT

Unit-1

Human Resource Management:

Definition, Concept and Nature, Objectives and Importance, Functions and Scope

of Human Resource Management, Human Planning, Process, Personnel Policies,

Essentials, Types and Coverage.

Uniy-2

Recruitment:

Meaning and Process, Sources, Sources and Techniques of Recruitment,

Selection, Meaning and Process of Selection, Tests and Interviews.

Unit-3

Training and Development:

Concept and Need of Training Importance, Methods of Training, Executive

Development, Concepts and Objectives, Process Methods and Techniques of Executive

Development, Career planning and development, Career Planning Vs Manpower

Planning, Advantages and disadvantages.

Unit-4

Job Evaluation:

Concept, process and objectives of Job Evaluation, Advantages and Limitations,

Essentials of Successful Job Evaluation, Wage and Salary Administration, Objectives,

Principles, Methods of Wage payment, Executive Compensation, Incentive Plans and

Profit sharing.

Unit-5

Motivation:

Meaning, Early Motivation, Theories, Types, Motivation Theory Today: An

Expectancy Approach Psychological Approach, Employee Participation in Management,

Management of Personnel Human Resources.

2. TRAINING AND DEVELOPMENT

UNIT – I

Meaning and definitions of Training and Development – Learning Principles –

Learning Curve – Identifying Training Needs – Types of Training – Organization for

Training – Objectives – Structure and Functions of Training Department – Execution of

Training Programs Evaluation of Training Programs.

UNIT – II

Techniques of on-the-job Training – Coaching Apprenticeship – Job rotation –

Job Instruction Training – Training by Supervisors – Techniques of off-the-job Training

Lectures, Conference, Group Discussions, Case Studies, Role Planning Programmed

Instructions, T-Group Training – Simulations Relative, Effectiveness of Training

Techniques.

UNIT – III

Human Resource Development Concept – HRD at Micro and Macro Levels – Sub

– Systems of HRD – Role of HRD function – Concept of Career – Career Stages – Career

Planning and Development – Need – Steps in Career Planning – Methods of Career

Planning and Development – Managerial and Organizational Roles, in Career

Development – Career Development Actions and Programs – Career Problems and

Solutions – Guidelines for Career Management.

UNIT – IV

Concept of Management Development – Need and importance of Management

Development – Management Development Process – Components of MD Programmes –

Requirements for the success of MD programs.

UNIT – V

Leader Centered Techniques of Management Development : lectures, Coaching –

Student Centered Techniques: Discussions – Case Studies – Conferences – Workshops –

Syndicate – Brain Storming – Role Playing – Psycho Drama – Simulation – In basket

Games – Sensitivity Training – Self – learning – Techniques – Planned Reading –

Correspondence Course – Programmed Instructions – Audio visual Lessons – Manuals

and Hand outs.

UNIT – VI

Training Courses and Apprenticeship Programmes – Need for Training in India –

Government Policy on Training – Training Institutes in India – Management

Development Programmes in Public Sector and Private Sector Organization –

Management Development Institutes .

3. LABOUR WELFARE AND INDUSTRIAL RELATIONS

UNIT – I Labour Relations

Changing concept of management, labour relations; Statute laws, tripartite

conventions, development of the idea of social justice, limitation of management

prerogatives increasing labour responsibility in productivity. Principal types, Attitude of

trade unions and management; joint consultation in India.

UNIT – II Industrial Relations

The changing concepts of Industrial relations, Factors affecting employee

stability, application of Psychology to industrial relations.

UNIT – III Industrial Harmony and Conflict

Harmonious relations in industry, importance and means; Cause of industrial

disputes, Machinery for settling of disputes, Negotiation, Conciliation, Mediation,

Arbitration and Adjudication, Strikes, Lock-outs, Layout and Retrenchment codes of

discipline, Grievance procedure, Labour management co-operation; Worker’s

participation in management.

UNIT – IV Trade Unions & Problems and Role of Indian Trade Unions

Trade Unions and their growth economic, social and political conditions leading

to the development of trade unionism, Theories of trade unionism, Aim and objectives of

trade unions, Structure and governing of trade unions. Recognition and leadership,

Finances and membership, Compulsory versus free membership, Political activities,

Welfare, Legislation, Majority and minority unions, Social responsibilities Positive role

in economic and social development.

UNIT – V Collective Bargaining

Meaning, Scope, Subject mater and parties, Methods and tactics, Administrations

of collective bargaining agreement; fair and unfair labour practice.

4. LABOUR LAWS

UNIT – I FACTORIES & STATIONING ORDERS

The Industrial Employment Act, 1946 – The Madras Industrial Employment

Central Rules 1946.

UNIT – II TRADE UNIONS & SAVINGS & BENEFITS

The Union Trade Union Act, 1926, employees State Insurance Act 1948 –

Employees Provident Fund Act, 1952 and Scheme.

UNIT – III WELFARE & BONUS

The Payment of Bonus Act, 1965 – The Payment of Bonus Rule, 1965.

UNIT – IV WAGES & DISPUTES

The payment of wage Act 1936 – The Payment of Gratuity Act 1972 – The

Industrial dispute Act 1947 – The Tamil Nadu Industrial Disputes rules.

UNIT – V LABOUR

The Contract (Labor regulation abolition) Act, 1970.

5. INDUSTRIAL ORGANIZATIONAL PSYCHOLOGY

1. Introduction: The fields of industrial / organizational Psychology. The history

of Industrial / organizational Psychology.

2. Organizational Psychology: Mechanisms of influence, Design of the

organizational environments.

3. The Motivation to Work: The traditional approach – Consistency Motivation

and a theoretical model theories of work performance.

4. Cognitive Processes and work behaviour : Theories of intelligence and human

abilities – Verbal, motor, and creative abilities – cognitive skills and job

performance.

5. Organizational Psychology: Mechanisms of influence, Designs of

organizational environments.

6. Reactions of job experience: Alienation, Stress, and satisfaction : Alienation –

Psychological and Physiological Stress, Job satisfaction.

7. Organizational Development: Job Enrichment as organizational Development

intervention, Industrial democracy on a Societal level as intervention, Sensitivity

training, Need-for-Achievement training, other suggestions.

8. Change programs: Attribute and skills. Attitude change, skills training other

problems in change programs.

9. Accidents and Safety: Nature causes of accidents – individuals’ susceptibility to

accidents – Minimizing accidents.

10. Leadership: Organizational influences on leader behaviour – characteristics of

the effective leader – Ghisell’s managerial traits.

Reference:

1. Korman A.K. – Organizational Behaviour, Prentice – Hall of India (P) Ltd 1978.

2. Nelson, D.L. and Guide J.C. – Organizational behaviour. OH: Soula Western

College Publishing 2000.

3. Tiffin, J and MC Cormic C.J, Industrial Psychology (6th

Ed) Englewood Cliffs,

NJ. Prentice Hall, Inc 1974.

PGD –International Business Operations– G120



Course details:


1 IBO1 Export-Import Procedures and

Documentation 8

2 IBO2 India's Foreign Trade

4

3 IBO3 International Business

Environment 6

4 IBO4 International Business Finance and

Trade 4

5 IBO5 International Marketing Logistics

4

6 IBO6 International Marketing

Management 6

1. INTERNATIONAL BUSINESS EVNIRONMENT

UNIT – I

Definition of Business Environment – Demographic Factors – Economic

Environment – Economic Forces Affecting Demand – Competitive Forces –

Geographical and Ecological Environment – Ecological Environment – Social and

Cultural Environment – Political Environment – Legal Environment – Technological

Environment – The Impact of Technology on Society – Impact of Technology on

Business Operations.

UNIT – II

Basic Aspects of Business – Economic Environment of Business - Monetary

policy and Business – Fiscal Policy and Business – Physical Controls and Business –

Foreign Trade Policy & Business – Economic System and Business – Economic Planning

& Business – Resource Endowment – Infrastructural Facilities – Size of the Market.

Non-Economic Environment of Business – Sociological Factors – Historical Factors –

political Factors – Legal Factors – Interaction of Economic & Non-Economic

Environment - Political and economic Environment.

UNIT – III

Special Features of International Trade – Difference between Inter-regional Trade

and International Trade – Interdependence between International and Internal Trade –

Barriers to International Trade – Advantages and Disadvantages – Theories of

International Trade – Classical Theory – Modern Theory – Review Questions free Trade

Policy – Advantages and Disadvantages of Free Trade – Policy of Protectionism –

Economic Arguments for Protection – Exchange Control – Meaning and Features of

Exchange control – Objectives – Methods – Merits and Limitations of Exchange Control

– Review Questions.

UNIT – IV

The European (EU). North American Free Trade Agreement (NAFTA)..

Association of South-East Asian Nations (ASEAN). European Free Trade Zone (EFTA).

The Council for Mutual Economic Assistance (COMECON). Latin American Free Trade

Association (LAFTA). Andean group. South Asian Free Trade Area (SAFTA).

GATT & WTO.

UNIT – V

United Nations Conference on Trade and Development (UNCTAD). Generalized System

of Preferences (GSP). International Monetary Fund (IMF). International Bank for

Reconstruction and Development (IBRD). Subsidiaries of World Bank. Similarities and

Differences between IMF and World Bank.

INTERNATIONAL MARKETING MANAGEMENT

UNIT – I

International Marketing Management – Meaning, Challenges, Factors affecting,

Barriers.

UNIT – II

International Marketing Environment – Economic, Commercial, Social, Cultural,

Political, International legal environment.

UNIT – III

International Marketing organization – Developing International Marketing –

International pricing policy – International Marketing Institutions.

UNIT – IV

International Trade Agreements – Trade Procedure and Documentation – Export

procedure and Documentation – Import procedure and Documentation.

UNIT – V

India’s Trade Policy – Import and Export Policies, Subsidies & incentives – New

Import and export Policy – foreign trade of India.

Reference:

1. International Marketing and Management – M.N. Mishra.

2. International Marketing Management – R.L. Varshney & B. Bhattacharyya.

India’s Foreign Trade

EXPORT& IMPORT PROCEDURES DOCUMENTATION

UNIT – I

Documentation Framework: Export Import controls Policy Types, and

Characteristics of Document, Export Contract - Inco Terms - Processing of an Export

Order.

UNIT – II

Export financing methods and Terms of payment - Negotiations of Export Bills,

Methods of payment in International trade – Documentary credit and collection – UCP

500 - Pre Post shipment, Export Credits – Bank Guarantees – Foreign Exchange

regulation and Procedures.

UNIT – III

Cargo, Credit and Exchange Risks – Marine Insurance – Need, Types and

procedure- ECG & schemes for risk coverage, and procedure for filing claims. Quantity

control and procedure – Excise and customs clearance – regulation, procedures and

documentation.

UNIT – IV

Planning and Methods of procurement for Exports: Procedure for procurement

through imports – Import Financing - Customs clearance of import Cargo – Managing

risk involved in importing – transit risk, credit risk and exchange risk.

UNIT – V

Export in Incentives: Overview of Export Incentives – EPCG duty Drawbacks,

Duty Exemption schemes, tax incentive procedures and documentation. Trading Houses

Export and Trading Houses schemes – criteria procedures and documentation – Policy

and procedure for EOV / FTZ / EPZ / SEZ Units.

Note:

1. Atleast one question should be each unit.

References:

1. Customs and Excise law Times – Various Issues

2. Export – Import policy; Ministry of Commerce, Government of India.

3. Handbook of Export Import Procedures : ministry of Commerce, Government of

Indian Vols I & II

4. Ram, Paras, Exports: what, Where and How? Anupam Publications, New Delhi.

5. Mahajan, M.I. Exports: Do it yourself, Snow white Publications, Mumbai.

INTERNATIONAL MARKETING LOGISTICS

UNIT – I Marketing Logics: Concept, objectives and scope; System elements;

Relevance of logistics in international marketing – International supply chain

management and logics – Transpiration activity – internal transportation, inter – state

goods movement; Concept of customer service.

UNIT – II General Structure of Shipping: Characteristics, liner and tramp operations –

code of conduct for liner conference – Freight structure and practices – Chartering

principles and practices – UN convention on shipping.

Port System and Sub-system: Port organization and Management – Responsibilities of

Port Trust – Growth and status of ports in India – Carriage of goods – legal aspects.

UNIT – III Development in Ocean Transportation: Containerization – CFS and inland

container deports – Dry ports – Multi-modal transportation and CONCOR – Role of

intermediaries including freight booking, shopping agents, C&F agents – Ship owner and

Shipper consultation arrangements

UNIT – IV Air Transport: Air transportation – total cost concept, advantages freight

structure and operation – Carrier consignee liabilities.

UNIT – V Inventory Control and Warehousing: Inventory management – concept and

application to international marketing – significance and types of warehousing facilities –

Total cost approach to logistics.

Note:

1. Atleast one question should be each unit.

References :

1. Annul Reports, INSA.

2. Annul Report, CONCOR.

3. Asopa, V.N: Shipping Management: Cases and Concepts, Macmillan, New Delhi

4. Desai, H.P:Indian Shipping perspective, Anupam Publicatios, New Delhi.

5. Khanna, K.K:Physical Distribution, Himalaya Publishing, Delhi.

6. Lambert, Dental: Strategic Logistic Management, Tata McGraw Hill, New Delhi.

7. Shipping Documents and Reports, UNCTAD.

INTERNATIONAL FINANCE

UNIT – I : Introduction to international Financial System: Brettonwood

conference and afterwards – European monetary systems.

International Financial Markets and Instruments: International Capital and money

market instruments and their salient features – Integration of financial intermediaries.

UNIT – II : International Money market Instruments and Institutions : GRDs,

ADRs, IDRs, Euro Loans, Repos, CPs, Derivatives, floating rate instruments, loan

syndication and Euro Deposits – IMF, IBRD,DevelopmentBanks.

UNIT- III : Multinational Financial Management: Complexities and issues in

managing financial function in an international firm.

Multinational Working capital Management: Cash, Receivable and Inventory –

Management of short-term overseas financial sources.

UNIT – IV : Foreign investment and financial Decisions: Capital budgeting for

multinational corporations – international financing sources and financial structure – cost

of capital for overseas investment.

UNIT – V : International Portfolio Management and Diversification: Portfolio

investment – Benefits of International Portfolio investment – spreading risk –

international CAPM – International diversification.

UNIT – VI : International Accounting and Reporting: Foreign currency

translation – Multinational transfer pricing and performance measurement – consolidated

financial reporting.

References:

1. Avadhani, V.A: International Finance, Theory and Practice ; Himalaya Publishing

Company, New Delhi.

2. Buckley, Adrian: Multinational finance; Prentice Hall of India, New Delhi.

3. Eitman, D.K. and A.I. stenehill: Multinational Cash Finance, Addison Wesley,

Massachusetts.

4. Heanning, C.N., Piggot, W.and Scoot W.H. International Financial Management,

McGraw Hill , Int. Ed., NewYork.

5. Maurice, Levi: International Finance, McGraw Hill, Int. ed., New York.

6. Rodriqufe, R.M. and E.E Carter: International Financial Management, Prentic

Hall of India, Delhi.

PGD –Marketing Management– G117



Course details:


1 Business Management 8

2 Marketing Management 8

3 Marketing of Service 8

4 Financial Institutions and Market 4

5 Financial Management and

Management Accounting

4

Paper – 1

BUSINESS MANAGEMENT

1 Basics of Management:

Definition of Management - Evolution of Management thought – Early &

Modern Approaches - Management Vs. Administration – Management

Science or Art.- Managers vs. Entrepreneurs-Managers vs. Leaders.

2 Planning:

Nature and Importance- steps in planning- types of plans- Planning premises –

Objective- Characteristics and Hierarchy of objectives- Management by

objectives- Management by Exception.

3 Organizing:

Nature of organizing- formal and informal organization-structure and process

of organizing- authority and responsibility- Delegation of authority-

Departmentation and its basis - Decision making-Styles of Decision Making.

4 Staffing and Directing:

Staffing- purpose of staffing- recruitment and selection- training and

development- performance appraisal- principles of direction- elements of

direction- span of supervision- Motivation- Leadership – Communication.

5 Controlling:

Concept of Managerial Control - Nature of control - Needs for control -

Significance and limitations of control - Types of control - Control process –

Control techniques: Traditional and Modern Techniques.

Text Books:

1. Tripathi and Reedy “ Principles of Management” TMH Edition II, 1994.

2. Hereld Koontz and Heinz weihrich “Essentials of Management” McGraw Hill


Reference:


Publishers




4. C.B.Gupta - Management: Theory and Practice, Sultan chand and sons Publishers.

Paper – 2

MARKETING MANAGEMENT

UNIT – I

Introduction – Marketing Management and its evolution – Nature and scope of

Marketing Objective - Marketing Process - Marketing Function – Market Mix –m

Market Planning – Organizing – Market environment and market control and

performance and its implementation.

UNIT – II

Production decision – Product planning and policy for Old and New Product and

its implementation product development – product life cycle, packing.

UNIT – III

Buying decision – Consumer behavior – Meaning Nature – Factors influencing

consumer behavior – Cultural, social etc. – Buying decision process Market

Segmentation.

UNIT – IV

Pricing Decision and Distribution Decisions – factors affecting price

determination – pricing policies and strategies – Nature, functions, types of channels

intermediaries – Channel Management.

UNIT – V

Promotional Decisions – Communication Process - Promotional Mix –

Advertising – Other Tools and Techniques – Marketing Research and Information.

Paper – 3

MARKETING OF SERVICES

UNIT – I Marketing Services

Introduction Growth of the service sector. The concept of service.

Characteristics of Service – Classification of service – Designing of the service,

blueprinting, using technology developing, human resources, building service aspirations.

UNIT – II Marketing Mix in Service Marketing

The Seven Ps: Product decisions, Pricing, Strategies and tactics, Promotion of

service and placing or distribution methods for services. Additional dimension in

services marketing – People, physical evidence and process.

UNIT – III Effective Management of Service Marketing

Marketing Demand and Supply through capacity planning and segmentation –

Internal marketing of Services – External versus Internal orientation of service strategy.

UNIT – IV Delivering Quality Service

Causes of Service – Quality gaps. The customer expectations versus perceived

service gap. Factors and Techniques to resolve this gap. Gaps in Services – Quality

standards, factors and solutions – The service performance gap – Key factors and

strategies for closing the gap. External communication to the customers – The promise

versus delivery gap – Developing appropriate and effective communication about service

quality.

UNIT – V Marketing of Service with Special Reference to

1. Financial Services

2. Health Services

3. Hospitality Services including travel, hotels and tourism

4. Professional Services

5. Public Utility Services

6. Educational Services.

Reference:

1. Ravi Shankar – Service Marketing. The Indian Experience – Manas Publication,

New Delhi.

2. Zeithmal Parasuraman and Berry – Delivering Quality Service – The Free Press

Macmillia.

3. S. Balachandran, Excellence in Service – Business Publishing House, Bombay.

4. Philip Kotler, Marketing of Non Profit Organization – Prentice Hall of India (P)

Ltd., India, New Delhi.

Paper – 4

FINANCIAL INSITUTIONS AND MARKETS

UNIT – I

Introduction : Nature and role of financial system – financial system and financial

markets – financial system and economic development – Indian financial system – an

overview. Financial Markets – Money and capital markets – Money Market – meaning –

constituents – functions of money markets – money market instruments – call money –

treasury bills – certificates of deposits - commercial bills – trade bills etc., ; Recent

trends in Indian Money market – capital market – primary and secondary markets –

Depositary systems – Government securities market – role of SEBI – an overview –

recent Developments.

UNIT – II

Reserve Bank of India Organization – Management and functions – credit

creation and credit control – money policy.

Commercial Banks : Meaning – functions – management and investment policies of

commercial banks – present structure - E-Banking and e-trading – Recent developments

in commercial banking.

Development Banks : Concept – objectives and functions of development banks –

Operational and promotional activities of development banks – IFCI, ICICI, IDBI, SIDBI

– State development banks, state financial corporations.

UNIT – III

Insurance Sector – Objectives – role – investment practices of LIC and GIC –

Insurance regulatory and Development authority – role and functions. Unit Trust of India

– objectives – functions and various schemes of UTI – Role of UTI Industrial Finance.

UNIT – IV

non Banking Financial Institutions – Sources of finance – functions of non

banking financial institutions – Investment policies of non banking financial institutions

in India. Metal Funds – Concepts – performance appraisal, and regulation of mutual

funds (With special reference to SEBI guidelines) – Designing and marketing of mutual

funds schemes – latest mutual fund schemes in India an Overview.

UNIT – V

Merchant Banking – Concept – functions and growth – Government policy on

merchant banking services – SEBI guidelines – Future of merchant banking in India.

Interest Rate Structure : Determinants of Interest rate structure – differential Interest rate

– Recent Changes in Interest rate Structure.

Foreign Investments : Types – tends and implications – regulatory frame work for foreign

investment in India.

Reference:

1. Avdhani : Investment and Securities Markets in India, Himalaya Publications,

New Delhi.

2. Bhole . L.M. : financial Markets and Insitutions – Tata McrGraw Hill, Delhi.

3. Giddy. I.H. : global Financial Markets, A.I.T.B.S. Delhi.

4. Varshney. P.N. : Indian Financial System , Sultan Chand & Sons, New Delhi.

5. Srivatsava R.M. : Management of Indian Financial Institution, Himalaya

Publishing House, Mumbai.

FINANCIAL MANAGEMENT & MANAGEMENT ACCOUNTING

UNIT I:







UNIT II:






UNIT III:






UNIT IV:




UNIT V:








Reference Books:

1. Arulanandam & K.S. Raman, Advanced Accounting.




PGD – Material Management – G101



Course details:


1 Management Practice 8

2 Marketing Management 8

3 Operation Management 8

4 Production and Material

Management

4

5 Store Keeping Management 4

Paper – 1

MANAGEMENT PRACTICE

UNIT – I

The development of Management – Definition, Contributions of F.W. Talylor and

Henry Fayol – Mary Parker Follet – Elton Mayo.

UNIT – II

Need for Organization – Organizational hierarchy in large Organizations – Top

management Organization – Factors to be considered in the establishment of an

Organization.

UNIT – III

The process of planning – types of plans – Steps in planning process – Types of

policies – General and specific policies – Principles of Policy making.

UNIT – IV

Motivation – need – theories of motivation – Determinants of behaviours –

Employees as a total person – primary incentives.

UNIT – V

Communication – Types and forms of communications – Suggestions for

effective communication.

UNIT – VI

Co-ordination – Importance and need for co-ordination – Concept of control –

Span of control – Importance of control – Features of good control system.

UNIT – VII

Definition and scope of finance function – Goals of financial management –

Sources of financial information – Break even analysis – uses B.E.A – Tour accounting –

cheques – Types of cheques – crossing – Endorsement credit cards – Traveller’s cheque.

Reference:

1. L.M. Prasad : Principles and practice of Management.

2. Gupta, C.B. : Principles and practice of Management.

3. Date : Management theory and practice.

Paper – 2

MARKETING MANAGEMENT

UNIT – I

Introduction – Marketing Management and its evolution – Nature and scope of

Marketing Objective - Marketing Process - Marketing Function – Market Mix –m

Market Planning – Organizing – Market environment and market control and

performance and its implementation.

UNIT – II

Production decision – Product planning and policy for Old and New Product and

its implementation product development – product life cycle, packing.

UNIT – III

Buying decision – Consumer behavior – Meaning Nature – Factors influencing

consumer behavior – Cultural, social etc. – Buying decision process Market

Segmentation.

UNIT – IV

Pricing Decision and Distribution Decisions – factors affecting price

determination – pricing policies and strategies – Nature, functions, types of channels

intermediaries – Channel Management.

UNIT – V

Promotional Decisions – Communication Process - Promotional Mix –

Advertising – Other Tools and Techniques – Marketing Research and Information

OPERATION MANAGEMENT

UNIT – I

Operations management – Introduction – Definition – Nature and scope –

Functions – advantages and disadvantages.

UNIT – II

Production manager – Role – Qualities – work study – Motion study – Time study

– Flow process charts – Network Analysis.

UNIT – III

Decision making – Introduction – Definition – Functions – Types of decisions –

Techniques – Production and Productivity.

UNIT – IV

Maintenance – Introduction – Meaning – Functions – Types – Advantages and

Disadvantages.

UNIT – V

Quality control – Introduction – Types – Statistical control charts – Total quality

management – Break Even Analysis.

Reference:

1. Industrial Organization and Engineering Economics – T.R. Banga & S.C. Sharma.

2. Industrial Engineering and Management – O.P. Khanna.

Production & Materials Management

1

Production Design: Process planning-plant capacity - make or buy decisions-

use of cross over chart for selection processes.

Plant Location: Factors to be considered in plant location - choice of general

region, particular community and site multi-plant location decision-plant

location trends.

2 Layout facilities: Principles of a good layout-layout factors-basic types of

layout-service facilities- Quantitative analysis in plant layout-Principles of

materials Handling - Materials handling equipment.

Human factors in job-design: consideration of Man and Machine in job-design,

adaptation of machine to man-Ergonomics-working environment-Worker

safety.

3 Production and Inventory Control: Basic types of production Intermittent,

Batch, Continuous-Routing. Scheduling, Activating and Monitoring-Basic

Inventory Models-Economic Order Quantity, Economic Batch quantity-

Reorder point-Safety stock-Classification and codification of Stock-ABC

classification-procedure for stock control, Materials Requirement

Planning(MRP).

4 Maintenance: Preventive vs Breakdown maintenance-Breakdown time

distribution-maintenance cost balance-procedure for maintenance.

Quality Control: Purposes of Inspection and quality control – Acceptance

sampling by variables and attributes – Control charts for variables - fraction

defectives and defects.

5 Methods analysis and Work Measurement: Methods study procedures-

Purpose of time study-Stop watch time study-Performance rating-allowance

factors-standard time-work sampling technique.

Text Books:

1. Production Management-Edword S.Buffa.

2. Materials Management-Gopalakrishnan.

3. Panneer Selvam.R, Production and Operations Management

References:

1. Steven Nahmias, Production and Operations Analysis.

2. William J.Stevenson – Production and Operations Management

3. Raymond Myer, Production Management

STORE KEEPING

UNIT – I

Store keeping – Introduction – Definition – Organization of stores, Advantages

and disadvantages of stores – Functions of store keeping – Centralized and decentralized

systems of store keeping – Store keeper – Functions – Duties and Qualities of a store

keeper.

UNIT – II

Store – Location – Principles – Systems – Types – Warehouse – Advantages and

disadvantages – Store room – Security measures Precaution against fire – Storage

equipment.

UNIT – III

Material Handling Equipment – commonly used material handling equipment –

precaution – Principles – Selection of suitable equipment care of equipment – receipt of

materials – purchase routine – Shortage report – Stock register.

UNIT – IV

Inspection – Introduction – Meaning – Importance – Stages – Instrument used in

inspection, Quality level – Stock control – Inventory – Introduction – Meaning – Types –

Inventory control – Advantages and Disadvantages and Safety stock.

UNIT – V

Store Accounting – Objectives – Important document – Stores ledger – Material

Planning & budgeting – ABC Analysis – Classifications.

Reference:

1. Dr. M.M. Varma & R.K. Aggarwal.

PGD –Operations Management – G111



Course details:


1 OM1 Logistics and Supply Chain 6

2 OM2 Management Information System 4

3 OM3 Maintenance Management 6

4 OM4 Production/Operation Management 6

5 OM5 Management R & D and

Innovation

4

6 OM6 Operations Research and Project

Management

6

1. OPERATION RESEARCH

UNIT I

Operation research- meaning- scope- uses- operations research models- limitations of O.R. Models- general

models for solving O.R. Models

UNIT II

Linear programming problems- requirements- formulation of L.P.P by graphical method- simplex

method

UNIT III

Basic terminology used in game theory- concept of pure and mixed strategies- solving 2 X 2

matrix with and without saddle point- Graphics method for 2 x n in M x 2 games (L.P.P method excluded)

UNIT IV

Assignment problems- formulation and solution of assignment problems

UNIT V

Transportation problems- obtaining initial basic feasible solution- Various methods of solving

transportation problems.

Text book

1. Operation Research , R.S.N. Pillai, Bhagavathi, et al.,

2. Project Management

Unit – I Project Integration Management: Project Plan Development. Project Plan Execution. Overall Change

Control. Project Scope Management: Initiation. Scope Planning. Scope Definition. Scope Verification.

Scope Change Control.

Unit – II Project Time Management: Activity Definition. Activity Sequencing. Activity Duration. Estimating.

Schedule development. Schedule Control. Project cost Management. Resource Planning. Cost Estimating.

Cost Budgeting. Cost Control.

Unit – III Project Quality Management: Quality Identification. Quality Assurance. Quality control Project Human

Resource Management: Organizational Planning. Staff Acquisition. Team Development.

Unit – IV

Project Communication: Communication Planning, Information Distribution. Performance Reporting.

Administrative closure. Project Risk Management. Risk Identification. Risk Quantification. Risk Response

Development. Risk Response Control.

Unit – V

Project Procurement Management: Procurement Planning. Solicitation Planning. Solicitation. Source

Selection. Contract administration and Contract Close Out.

Project Organization Vs Performing Organization.

Execution of Projects (Practical/Project)

1. Critical Chain methodology

2. PS 8 / MS Project 98 / 2000 software for practice on computer.

3. Earned Value Management

4. Quality Management.

5. PSI. (Project Success Indicator).

Suggested Readings:

1. PM Bok, (2000), “project Management Body of Knowledge”, Prentice Hall of India.

2. Baker and Baker, (1996), “The CIA to Project Management”, Prentice Hall of India, New Delhi.

3. Steve McConnell, (2002),, “Project Management”, WB Publishers.

4. R G Ghaita and Sander L Mckel, (2002), “Practical Project Management” (Pearson Education).

5. Harold Karznor, (2002), “Project Management” CBS Publishers.

6. “Managers Microsoft Way”. (Microsoft Publication).

7. Silver B & Fergus O Connell. “How to run Successful Project II”, Prentice Hall of India, New Delhi

3. Production/Operations Management

PRODUCTION MANAGEMENT

UNIT – I

Planning – Implementation – control – Line and Staff Organization – Functional Organization –

Harmonious execution of responsibilities by workers – foremen and Management – Various types of

control.

UNIT – II

Material and Units of Measurement – Cast iron, mild steel, alloy steel, aluminum, copper, brass

and bronze Length, Mass, time velocity, acceleration, force, momentum, moment of force and couple –

Work and energy, electricity.

UNIT – III

Plant Layout – Stores and Maintenance: Factory location and site selection – Plant layout and

design – Working conditions – Location and arrangement of stores and tools room – Duties of store-keeper

and tool keeper – Cost of break down – Repair maintenance – Cost of preventive maintenance.

UNIT – IV

Producing Planning and Control: Objective – Functions – Routing – Scheduling – Dispatching –

expanding; Quality assurance – Process and Inspection – Oriented quality control; Quality circles.

UNIT – V

Cost Control and Cost Reduction Techniques: Time and method studies – Standard time

calculation – Value engineering and analysis – Network analysis and linear programming.

Reference:

1. Wadhwa, Raj K., Jimmy Dowar and P.Bahaskara Rao: Production Management and Inventory

Control, Kanishka Publishers, New Delhi.

2. Aswathappa and Sridhara Bhatt: Production and Operation Management, Himalaya Publishing

House, Delhi.

3. Chunawalla and patel: Production and Operations Management, Himalaya Publishing House,

Delhi.

4. Lallan Prashad: Production and Operations Management, Macmillan India Ltd., New Delhi.

OPERATION MANAGEMENT

UNIT – I

Operations management – Introduction – Definition – Nature and scope – Functions – advantages

and disadvantages.

UNIT – II

Production manager – Role – Qualities – work study – Motion study – Time study – Flow process

charts – Network Analysis.

UNIT – III

Decision making – Introduction – Definition – Functions – Types of decisions – Techniques –

Production and Productivity.

UNIT – IV

Maintenance – Introduction – Meaning – Functions – Types – Advantages and Disadvantages.

UNIT – V

Quality control – Introduction – Types – Statistical control charts – Total quality management –

Break Even Analysis.

Reference:

1. Industrial Organization and Engineering Economics – T.R. Banga & S.C. Sharma.

2. Industrial Engineering and Management – O.P. Khanna.

4. MANAGEMENT INFORMATION SYSTEM

1 Introduction: Understanding Information Systems – The Changing face of Business

Environment – Emerging trends in Information Technology – Managing E-Transformation –

Evolution of Business process, organizational structure, and IT Architecture.

2 Information Systems For Decision Making: Information systems – Types of Information

systems – Transaction processing Systems – Management Information Systems – Intelligent

support systems – Office Automation Systems – Categories of MIS – MIS and organization

structure – characteristics of MIS – Classification of MIS – MIS and Levels of Management –

Implementation of MIS.

3 Functional Management Systems: Marketing Information systems – Finance Information

systems – Accounting Information system – Personnel Information Systems – Production

Information Systems – Inter relationship of functional management Information Systems.

4 Enterprise Information Systems: Introduction – Evolution of Enterprise Information

Systems – ERP- The Enterprise solutions – ERP market – Introduction to E-business , E-CRM

Systems – Sales force Automation – Customer service and support Automation – Enterprise

marketing automation (EMA) – Comparative Analysis of E-CRM software vendors and

products – Evaluating an E-CRM product.

5 Information System for Business effectiveness: The Role of CIO-Challenges of a CIO – The

Impact of Information Systems on organizational performance – Importance of Evaluating the

Impact of Information Systems on Business effectiveness – Business Effectiveness as a

Function of cost, value, performance, and competitive positioning- valuation process of

Information systems Applications.

Text Book:

1. Mahadeo Jaiswal, Monika Mital, Management Information systems – Oxford University Press, New

Delhi.

2. Kenneth C.Laudon and Jane Price Laudon, Management Information Systems-Managing the Digital

firm, Pearson Education, Asia-2002.

3. James AO'Brein. Management Information Systems. Tata Mc Graw Hill, New Delhi-1999.

Reference:

1. Gordon B.Davis, Management Information System: Conceptual Foundations, Structure and

Development, McGraw Hill, 1974.

2. Joyce J Elam, Case series for Management Information Systems, Simon and Schuster Custom

Publishing-1996.

3. Steven Alter Information Systems-A Management Perspective-Addison-Wesley 1999.

4. Turban, Mc.Lean and Wether be. Information Technology for Management-Making connections for

strategic advantage John Wiley-1999.

5. Logistics & supply chain Management

UNIT I

International distribution and the role of logistics – Supply chain concept – Inbound Logistics System

– Material management – Just in Time (JIT) concept – Importance of forecasting – Outbound Logistics

System – Logistics / Marketing interface – Distribution Resource Planning (DRP)

Building a strategic framework to analyse supply chains. Understanding the supply chain – Supply

chain performance: Achieving Strategic fit and scope – Supply chain Drivers and Obstacles.

UNIT II

Role of Third-Party Logistics (3PL) Service Providers – Types of 3PL service providers – Transportation

Carriers – Warehousing Providers – Logistics Management Providers – Emergence of 4PL service

providers. Planning demand and Supply in a supply chain. Demand forecasting in a supply chain –

Aggregate

planning in a supply chain – Planning Supply and Demand in a supply chain: Managing predictable

variability.

UNIT III

Development of Warehouse Resources – Location strategies – Identification of key measures of

supply chain performance – Integrated Logistics – Contribution of SCM and logistics to improve

competency – Role of benchmarking. Planning and managing inventories in a supply chain. Managing

Economies of scale in a supply

chain: Cycle inventory – Managing uncertainty in a supply chain: Safety Inventory – Determining

Optimal level of product availability.

UNIT IV

Transportation, Network design and Information technology in a supply chain. Transportation in a

supply chain – Facility decisions: Network Design in a supply chain – Information Technology in a

supply chain.

UNIT V

Human Factors And Performance related Issues in Supply Chain & Logistics Management –

Warehouse Management Systems (WMS) – Accident prevention and safety programs – Ergonomics

– Monitoring off-site employees– regulatory issues for logistics and supply chain managers.

Coordinating a supply chain and the role of E-business. Coordination in a supply chain – E-business

and the supply chain – Financial evaluation of supply chain decisions.

BOOKS RECOMMENED

Supply Chain Management Strategy, - Sunil Chopra & Peter Meindl

Planning and Operation

Supply chains A manager’s guide - David A. Taylor

Purchasing & Supply chain Management - Monczke, Trent & Handfield

International Logistics Wood, D.F. - A Barone, P.Murphy, and D.L. Wardlow,.

Business Logistics Management - Ronald H.

International Logistics - P. David

Logistical Management: The integrated - D.J. Bowersox & D.J. Closs

6. Management of R & D and Innovation

7. Maintenance Management

Unit – I

Introduction: Importance of maintenance, objectives, duties, and policies of maintenance, organization and

structure of maintenance systems.

Unit – II

Maintenance Policies and Planning: Maintenance strategies, planned maintenance procedure, scientific

maintenance, safety aspects in maintenance, simulation of various maintenance systems.

Unit – III

Development of planned maintenance schedules, budgeting and cost control, production maintenance

integration.

Unit – IV

System Reliability: quantitative estimation of reliability economics, optimal design configuration of

series/parallel system

Unit – V

Replacement Policies and Models: Economic models, maintenance manpower planning, maintenance down

time analysis, Mathematical models, Simulation models, concept of maintainability and availability.

Suggested Readings:

1. Anthony Kelly. (1984), “Maintenance Planning and Contact”, EWP, New Delhi.

2. A. W. Von. (1982), “Reliability Engineering”, Prentice Hall.

3. Clifton R.H. (1986), “Principles of Planned Maintenance”, McGraw Hill, India.

4. P.M. Morse. (1999), “Queues, Inventories and Maintenance”, Prentice Hall of India, New Delhi.

PGD – Tourism Management – G110



Course details:


1 Environmental and Ecology in Tourism 6

2 Hospitality Management 8

3 Photography in Tourism 6

4 Tourism Principles and Practices 6

5 Tourism Marketing 6

TOURISM PRINCIPLES AND PRACTICE

UNIT – I

General Introduction – Origin of Tourism – Definitions – Scope – Kinds –

functions.

UNIT – II

Importance of Tourism – Primary elements of International Tourism – Tourism in

the Ancient times – Medieval times – Modern times – Transports.

UNIT – III

Geography of India – Indian Tourism Ancient time – Medieval times – Modern

times – Hotel and accommodation.

UNIT – IV

Cultural heritage Tourism of India – Religious Tourism – Art and Architecture

Important Tourist centre in India.

UNIT – V

Role of Governments – World Tourist Organization – Tourism Development in

India – Tourism as an Industry – manila Declaration on world Tourism – Future of

Tourism.

HOSPITALITY MANAGEMENT

Concept of Hospital management – Role of Administor.

Hospital Planning & functions

Hospital organization,

Hospital during information systems,

Hospital Services.

Emergency Services – Management & Organization.

Computer in hospital,

Material finance management inventory management,

Public relations, pharmacy.

Medical Records & Hospital Statistics.

Dietary Services.

Linen & Laundry.

Hospital Hazards & Infections.

Communications in hospitals monitoring and

Evaluation and managing time.

Resource Mobilization.

Public Relations in Hospitals.

Reference:

1. Hospital Management, Collin Grant.

2. The Hospital Administrator, Howard S. Rowland & Beatrice L. Rowland.

3. Medical Education in India, P. Kumar.

4. Useful Readings for Hospital Management, Khare, Col. S.S., Dharwadkar, PM.,

Gupte, P>D.

5. Selected Readings in Hospital Administration, Indian Hospital Association, New

Delhi.

TOURISM MARKETING

UNIT – I

Definition – Advertising – Type of Advertising – Steps in Planning and

advertising – Tourism information.

UNIT – II

Sales support to Tourism marketing – Sales Supports Techniques – Public market

relations – Market Publicity.

UNIT – III

Marketing Acting in the Tourism – Tourism as a Industry – Tourism material

Production – Market Pricing Tourism – market place for products.

UNIT – IV

Market segmentation – peculiarities – International Tourism marketing – Tourism

marketing in India – Important market products.

UNIT – V

Marketing strategy of Tourism – Ghana’s Economic recovery program – Effect of

Tourism marketing – Trends in Tourism marketing.

ENVIRONMENT AND ECOLOGY IN TOURING

UNIT – I

Introduction – Definition – Kinds – Importance – Tourism and Environment

conflict in India – Environment Factors.

UNIT – II

Interrelationship of Tourism and Environment - Ecology damages – Reducing

conflict between Tourism and Environment – Environment problems.

UNIT – III

Need of Environment – good and bad Environment – Environment factors Role of

Environment to development of Tourism.

UNIT – IV

Bad Environment – Pollution – Type of pollution – International Pollution

Eradication – India Pollution eradication – States pollution Eradication.

UNIT – V

Improve the Environment – Failure of the Environment – Reasons – Retain the

environment – Right way to Gain participation – Govt. – Private – Social organization –

NSS – NCC – SSL – Public participation.