Leading tour dates to advertise his music, however they are not placed to stand out. They are

subtly put there.

The font looks elegant. This suggests it matches his music.

The colour scheme throughout the website is black and white. This matches one of the conventions of soul. The videos for his new album are in black/white which suggests he’s changed it on purpose.

The front of his album cover is him, the image put on the front of the album, is enlarged on the website. Below that is his album but a smaller version.

An option to buy some of his music but again not all over the website.

Links at the top to catch up with what the artist is up to.

Social networks buttons makes his music more accessible for everyone. Especially his target audience.

Visitors can listen to the artist before they buy it with a selection of songs.

This was his first released album. Maverick sabre was still unknown at this point but had collaborated with known artists. As he is not on the front cover it may be because some people won’t recognise his face or he didn’t have the budget for photo shoots. The font is different to others which suggests he was still trying to find himself/ideas that work.

This was the song that made him famous and soon after he became more recognised. The colours are still black and white which shows that he hasn’t changed that much

This is his current album, and the last one to be released. Its him on the front cover and a close-up is used which suggests this album and the songs included are more personal to him. Again the colours used are black/white which fit the ‘soul conventions’ and are the same design as his previous albums.. The same font has been used throughout.

This one is actually in colour but it doesn’t look like he is posing on purpose. The same font has been used which shows he’s begginingto repeat his design to show everyone his genre.