Mauricio De Font Réaulx

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SECOND TRIMESTER 2016 | No 04, GRUPOAUGE.COM.MX

FOREIGN TRADE: THE AUGE OF EXPORTATIONS IN MIDDLE EAST P.36BRANDS OF INTERNATIONAL TRANSCENDENCE

P.28

Mauricio De Font-Raulx CEO CCU:

Creative community: core of the economy

and significance

4 The Quadruple Helix: cutting-edge strategies for Mexico

- Business strength Government Academy Society -

5Our contacts have diversified too. Along with the strengthening of our relationship with our traditional partners: North America and Latin America, we are now looking for new alliances and markets in the regions that, in the xxi century, are at the forefront in innovation and economic growth, such as Asia Pacific, the Arabian Peninsula and India.

From the diagnosis of the new international scene, from the beginning of his governance, the President Enrique Pea Nieto defined a vision to establish a modern and proactive foreign policy, not only focused in the defense, but also in the active promotion of concrete interests that are seen in tangible results.

Currently, our country is the 15th economy in the world and we have 12 free trade agreements with 46 countries, which give us access, in preferential terms, to the 60% of the worlds market, which means a total of 1.2 billion potential consumers.

Only with United States, our bilateral trade has grown 547% since the beginning of nafta and, recently, we ratified the Trans-Pacific

Partnership, which will give us access to 6 new countries, adding 155 million consumers for the Mexican products.

Regarding tourism, last year we reached a new historical record with over 31.2 million visitors and an economic income of over 17 billion dollars. Since 2012, this industry has increased 37%, and in 2015, Mexico was among the top 10 international destinations in the ranking of the World Tourism Organization. This achievement was thanks to the dynamism of the private sector, the determined action of the government and our natural and cultural wealth, since we are the 4th country with greater diversity in the world and the 6th with more recognized places by unesco as Heritage of Humanity.

In light of this great potential, a major focus of the international tours of the President Pea Nieto, and those of the Ministry of Foreign Affairs, is the promoting of opportunities of trade, investment and tourism, as well as a closer collaboration with the private sector.

For example during the recent work visits to Europe, groups of Mexican entrepreneurs

accompanied the delegation in order to strengthen and opening new spaces with strategic partners through meetings and signed agreements. Germany has 1,835 signed agreements operating in Mexico, which create around 120,000 direct jobs. United Kingdom is one of the main countries that sends tourists to Mexico, with more than half million in 2015. The Netherlands is our third greatest investor with significant companies such as Unilever.

All these efforts are framed in the premise of inclusive development, meaning that the benefits of national development can be exploited by entrepreneurs of all sizes, and can be also translated in more jobs for workers in industries that offer greater salaries.

The foreign policy as a way of public service is the one in charge of translating the presence and excellent political dialogue that Mexico has with the world. A dialogue based in initiatives and actions that have a positive impact by transforming and improving the reality, opening doors, opportunities and prosperity.

THE INFLUENCE OF THE FOREIGNPOLICY OF MEXICO

IN THE INTERNATIONAL OPPORTUNITIES FOR THE COUNTRY.

The international presence of Mexico is not new but the terms and languages of our relationship with the world have changed significantly during the past thirty years.

We went from having a connection based in cultural affinities to an opening underpinned in our commercial exchanges, tourism, investments and cooperation in science and technology.

- By Chancellor Claudia Ruiz Massieu Secretary of Foreign Affairs. -

THE AUGE OF MEXICOFROM THE INTERNATIONAL PERSPECTIVE



The talent of Mexicans is the best resource that our country has to make a better industrial competitiveness and face the actual challenges on economic and social matters.

The productivity of our economy can increase substantially through applied innovations and technological development, training of productive talent, the promotion of industrial competitiveness and the strengthen of the productive linkages with inclusion of the smes, that can make a difference of what is made in Mexico in the face of our main business partners and competitors.

Convinced that the industry is where we can create a higher amount of jobs, added value to products made in Mexico and successfully compete outside the country; we established the Group of High Level for the Industrial Competitiveness, where we set up the bases for the settlement of a National System of Industrial Competitiveness, with competitiveness simulators, and regional and national agendas based in the World Economic Forum model, using the National Index of Competitiveness, which we will create along with the shcp, the Ministry of Economy, Banxico and inegi.

On this matter, one of the immediate needs of the industry is the connection of the academy and the industry, to guarantee that there will be graduates with the required knowledge and abilities that will allow us to face the challenges of the global economy of knowledge in permanent change.For this reason, it is priority for concamin to strengthen the links with the academic sector through different mechanisms that can make a virtuous circle where the educational offer covers the need of the labor market.

Through our agenda for the creation of talent, promoted by the Ministry of Public Education, the main goals of this connection are: promote the development of a business and innovation culture that focuses in the improvement of competitiveness of the Mexican economy; perform curricular activities along with the academic sector; create internships, visit and exchange programs; promote the transfer of technology and knowledge as well as scholarship programs for the first job, among others.

We, industrial entrepreneurs, believe in Mexico,therefore, we create in Mexico.

INDUSTRIAL COMPETITIVENESS By Manuel Herrera Vega, President of concamin


7The Quadruple Helix: cutting-edge strategies for Mexico


The characteristic that defines the society of knowledge is that it has become the main asset in the growth of nations.Universities have established as a highly demanded asset because they are the main creators of knowledge, although they are not the only ones, and because they are inserted in the dynamic of global competitiveness.

In the case of Mexico, in addition of carrying out functions of professional training, scientific research and dissemination of culture; universities have developed an essential role to create civic and democratic values.

Faced to current challenges, the schools of higher education need to endorse the quality of the offered services, as well as designing new approaches and strategies. It is important that universities promote creativity, entrepreneurship and team work, as well as the capacity of its professors and graduates in order to communicate efficiently in their mother tongue and other languages.

In order to reach this goal, it is necessary to strengthen the relationship with governmental, productive and social sectors to share projects that contribute to the scientific and technological development, to the solution of social problems and to improve the quality of life of people.

In accordance with its public good character and inherent right, it is urgent that our country applies policies that favor every citizens access to higher education in order to maintain its potential as a social mobility factor and to promote inclusion, sustainable development andpacific coexistence.

ABILITIES OF THE EDUCATION SECTORBy Itzcatl Tonatiuh Bravo PadillaRector of Universidad de Guadalajara



The quadruple helix would not be complete without the participation of society, who sometimes is, represented by nonprofit social institutions that look to solve the issues that affect the city, with humanitarian solutions that improve the life quality of people in challenging situations, by offering them a new opportunity of comprehensive growth.

In memory of my father, who taught me the power of words, who forged me in work and business, and mainly, who inspires the unity of my family; we have created the Fundacin Roberto Chvez Gracin for vulnerable groups due to age or disability.

This institution has no economic objectives and it does not accept religious, social or racial discrimination. Its mission and raison dtre is to give support to people, groups, sectors and regions of limited resources for the improvement of its life quality. We also work hard to settle and increase the survival conditions and the development of indigenous communities and vulnerable groups.

It is a priority, within the work of the quadruple helix, to raise awareness, motivate and promote actions in benefit of those that due to adverse situations do not have a voice or access to a platform of social assistance or rights commission.

Through these words, I invite the readers to get involved in social initiatives that create and promote charity activities in favor of social institutions, as well as to join and demand public actions that transform our city into an example of social commitment for other communities.

SOCIAL COMMITMENT: CONCRETE ACTIONS

By Patricia Roxana Chvez Gracin, creator of Fundacin Roberto Chvez Gracin

9EDITORIAL LETTER

MEXICO: VISION AND WORK IN AUGEMara Eugenia Jimnez Zaragoza,Presidente Grupo Auge.

It is an honor to introduce to you this new edition of Auge de Mxico, whose main effort is to present to our readers the cultural wealth of our country by being a highly receptive territory for tourism, filled with culture, archeological and colonial paradises and vineyards. As well as working people and people of faith that takes pleasure in a cuisine that is recognized as Heritage of Humanity; cradle of visionary entrepreneurs that transform the international economy day by day.

These virtues are promoted, strengthened and exploited by the recent tourism activity that is carried out in the country, same that is commented here for you; our opinion leaders. You will find that the areas of this sector that stand out the most due to their important involvement as investment creators, are the sectors of business, education, culture, health and viniculture.

I thank the messages from the president, Enrique Pea Nieto and the Secretary of Foreign Affairs, Claudia Ruz Massieu, whom allow us to know the place of Mexico as a world strategist for the development of business.

We are very excited to have on the cover of this issue to the iconic entrepreneur native from Jalisco, Jorge Vergara. The talk that we had with him allowed us to see the passion that he has in every single one of his projects, as well as proving our impetus to show a Mexico that strengthens each day in its expansion and comprehensive development.

On the other hand, I would like to recognize and share with you the work of Asociacin Sueos y Esperanzas a. c., which offers comprehensive attention and care to the most vulnerable groups of our society: abandoned and abused children. There, children receive a second chance, this is why I would to express my support to its cause and invite all readers to join in their new project that seeks to build an orphanage.

I would like to invite you to be part of the transformation of this country since I strongly believe that the values, ideas and the work of visionary Mexicans shape up the synergy that will maintain and increase the Auge de Mxico.

CONTENT AUGE OF MEXICOGROWTH AND COMPETITIVE LEADERSHIP

Section leaders

The Mexican value.

Bosco de la Vega

Mexico: global destination of the medical tourism.

Ricardo Vega-Montiel

tHE QUADRUPLE HELIXCutting-edge strategies for Mexico.

P. 04

FoREIgn tRADEThe Auge of exportations in Middle East.

P. 36

Enrique de la Madrid

Tourism as economic platform.

P. 38 P. 76

Jos Galicot Behar

Art in the Mexican industry.

P. 88

Francisco Ramrez Yez

Comprehensive and quality college education.

P. 122 P. 130

Cover

Jorge Vergara The businessman that wants to change the country.

P. 32

11AUGE DE MEXICOGROWTH AND COMPETITIVE LEADERSHIP

BUSSINESSJALIsco Breaking records in foreign direct investment.

P. 40

GASTRONOMYgAstRonomIc RoUtEsTradition, culture and Mexican attraction.

P. 106

EDUCATIONtHE bEst UnIvERsItIEsIn mEXIcoP. 124

HEALTHtHE vALUE oF tHE mEDIcAL toURIsm P. 134

CULTUREtIJUAnA cULtURAL cEntER - cEcUtInstitutional benchmark of the Mexican northwest.

P. 90

TOURISMtoURIsm comPEtItIvEnEss Increasing the value of Mexico for theinternational traveler.

P. 80

grupo auge Mara Eugenia Jimnez Zaragozapresident grupo Auge Alejandro de Len Jimnez generAl director Adriana Leticia De la Cruz Siordia AdministrAtive director Montserrat Len Partida public relAtions Mara Eugenia Jimnez Zaragoza executive director Ilce Betsabe Mancera, Berenice Lomel generAl AssistAnt David Carrillo Armas, Aram Alejandro Mena editoriAl stAff David Carrillo, Lylyana Avils estyle correctors Isabel Trigo Ramrez correspondent Lylyana Avils, David Carrillo Armas, Arturo Cervantes Galvn, Rick Alaniz multimediA And grAphic design Lylyana Avils, David Carrillo Armas editoriAl design, copy editing And lAyout Rick Alaniz, ngel Gutirrez photogrAphy Lylyana Avils photo editiing Erika Karina Garca Padilla trAnslAtor Arturo Cervantes Galvn digitAl plAtform David Carrillo Armas, Lylyana Avils, Darbo Scalante community mAnAger Ricardo de Len Jimnez comptroller Mara Marcela Venegas Mercado Accounting Advice scar Jimnez Zaragoza AdministrAtor Fernanda Robles Jimnez, Mtro. Arturo Martn Prez Daz collAborAtors

Auge de Mxico is Business Promotion and Auge publication s. a. de c. v. with the reservation of the exclusive use of the title Jalisco: Auge de Mxico, 03201203131255450001 date September 13, 2013. Issued by the Direccin General de Derechos de Autor. Certificate of title and content is in process. Any reproduction, total or partial, by any process whatsoever, nor electronic, mechanic, photographic or recorded, without the express authorization of the editorial, is prohibited. Fomento y Auge Empresarial S.A. de C.V. is not responsible for incurring in any involuntary errors or mistakes made in the information of this issue.

D. R. Fomento y Auge Empresarial S. A. de C. V.Av. Novelistas 5137Col. Jardines Vallarta45027, Zapopan, Jalisco+52 (33) 3673 2001 +52 (33) 3944 [email protected]

Auge de Mxico - Digital MagazineHecho en Mxico

CONTENT AUGE OF MEXICOGROWTH AND COMPETITIVE LEADERSHIPEDITORIAL Editorial letter.P. 09 People in Auge. Business events ofgreat importance.P. 140IN THE WORDS OF...Puerto Vallarta: InternationalConventions Center.By Juan MejoradaP. 14Added value of the growing economy.By Humberto InzunzaP. 16Destinations for a healthy life style.By Adrin MurilloP. 18Craft tradition as a symbol of theMexican identity.By Rodo PadillaP. 20 Summer wines.By Marco Antonio AmadorP. 22 If you save a woman... you save a family.By Mnica Bauelos ContrerasP. 24OUR LEADERSHIPSCentro Cultural Universitario - CCU.Cultural rock of the west of Mexico.P. 30INDEX - CONCAMIN. Promoting theMexican economy.P. 42SANMINA Mexico. Consolidating the manufacturing and export industry of Mexico.P. 44GP Logistics. Providing logistics solutionsof global quality.P. 48ABAX. Powerful strategy for business.P. 52Pequeos Emprendedores. Entrepreneur children: economic strenght of the future.P. 54APRO. Vanguard and innovation inhuman resources.P. 56SISME. Strengthening the competitiveness and productivity of the manufacturing companies.P. 58La Prensa San Diego. The weekly newspaper of the Latino community in Southern California.P. 62

CONSTRUCARR. Building the social progress of Mexico. P. 66E-Quallity. Specializing the technological sector in Mexico.P. 68Nube. Revolutionizing an industryin Mexico.P. 70CDS Parking Inc. At the forefront in automation and apps for parking lots.P. 72PROMODESA. Creating business opportunities for investors.P. 74Grand Hotel Tijuana. Live the Grand experience.P. 78AEROTRON. Unique experience in executive aviation.P. 82CANACO PV. National Chamber of Commerce, Service and Tourism of Puerto Vallarta, Jalisco.P. 84MIND. National model of innovation and design for the industrial sector.P. 92 MURTV. A unique museum in Mexico.P. 94 AP & ALZATI. Legal and fiscal certainty to make succesfull decisions.P. 98 Servicios Gastronmicos CAS. Trust and quality for industrial dining rooms.P. 112 Tequi-Bus. The first tequila traveling museum in the world.P. 118The Butchery Prime Rib House. A pleasure for your palate.P. 120 UNIVA. Organizing the professional and technological training of Mexico.P. 126 Gardh Vila. Comprehensive legal experience for a globalized Mexico.P. 128 SIMNSA. Leader in the medicaltourism industry.P. 132 Vemont Clinic. Safety and innovation inplastic surgery.P. 136

Daniel De Paul. The first impression matters.P. 142SPECIALComunidad creativa. Creative community. Core of the economy and significance.P. 28BUSSINESSThe role of innovation in the Mexican economy.P. 46 Tijuana Innovadora.P. 60 Cross Border Xpress - CBX. The first binational bridge Tijuana - San Diego.P. 64CULTUREMexico. Archeological paradise.P. 96Religious tourism. The latent opportunityin the cultural tourism industry.P. 100 San Juan de los Lagos. Promoting the religious tourism.P. 102GASTRONOMYCulinary art.P. 104Wine tourism. The art of the Mexican wine.P. 116HEALTHThe development of true foods for the preservation of health.P. 138

editorial boardMara Eugenia Jimnez Zaragozapresident grupo Auge Alejandro de Len Jimnez generAl director Ral Padilla Lpez president of fundAcin universidAd de guAdAlAjArA A. c. Juan Rafael Mejorada Flores generAl coordinAtor of business competitiveness, secretArA de desArrollo econmico de jAlisco Dr. Hctor Enrique Salgado Rodrguez generAl director of the instituto tecnolgico superior de zApopAn Dr. Bernardino Castillo Toledo director of cinvestAv cAmpus guAdAlAjArA Jos Garca Macas generAl director of corporAtive mAcAs dueAs Patricia Flores Ozuna journAlist

IN THE WORDS OF... AUGE OF MEXICOGROWTH AND COMPETITIVE LEADERSHIP

PUERTO VALLARTA:INTERNATIONAL CONVENTIONS CENTER

Jalisco has transformed into an important cultural and business center in Latin America with a unique impression in its traditions and the maximum expression of Mexico. It reaches every

corner in the world with its mariachi, charros and its captivating tequila.

- By Juan Mejorada, General Coordinator of Competitiveness sedeco Jalisco. -

15IN THE WORDS OF...AUGE DE MEXICOGROWTH AND COMPETITIVE LEADERSHIP

We cant talk about Jalisco without mentioning Puerto Vallarta, a place that, through the years, has established and strengthen as a wonderful tourist destination of high class, where its gastronomy and exceptional weather make of it an unforgettable and unique experience.

The greatness of this beautiful harbor is now growing in the business tourism. Thanks to Puerto Vallartas International Conventions Center (cic by its Spanish acronym); the business stage in the coast has transformed into the greatest economic promotion center in the Mexican Pacific.

cic can lodge more than 6,000 people on the inside and 21,000 on the outside areas. It is home of the majesty architectural work that is set deep in the limits of the estuary El Salado. It is the only place whose income has been used for the preservation and protection of this protected natural area, which makes it a socially and environmentally responsible company.

Through institutions like the Ministry of Economic Development of Jalisco, the invite is for every entrepreneur leader that looks for a unique platform to launch your event to the highest level in one of the most beautiful cities of the country.


ADDED VALUEOF THE GROWING ECONOMY

The success of a city is the result of a strategic planning that doesnt depend on the time a politic is in power or on economic influences. Public participation united with the vision of the private sector are a factor that can exploit the social and economic development of a region,

and, even more when they are involved in the different levels of the government.

- By Humberto Inzunza, President of The Council of Economic Development of Tijuana (cdt). -


The steps to reach a shared vision for a world class metropolis are guarantying the governability and increasing the life quality. In the Council of Economic Development of Tijuana (cdt), we have worked with our governing document: Metropolitan Strategic Plan 2034. Its main goal is to promote the economic, social and cultural development for the metropolitan area of Tijuana, Tecate and Playas de Rosarito, through its sectors and commissions, following the case of success of the rearrangement plan Bilbao Metropolis 30, in Spain.

Tijuana continues its hard work in order to achieve this goal by 2034, this is why it is very important that the other Mexican cities follow its example. The added value of the growing economy lies not only in the wealth accumulation, but in a city model in a short, medium and long term that includes information of the metropolis, better jobs, investment in human resources, articulacion on the social action, metropolis of the services for a modern region that

is tourist and industrial, urban regeneration, mobility and accessibility. Altogether, these actions will establish Tijuana, Tecate and Playas Rosarito as the main center in the Northeast.

In addition of the Metropolitan Strategic Plan 2034, cdt has managed to establish its main objectives for Tijuana since its foundation in 1997, such as the crossing points El Chaparral and Otay II, Centro Metropolitano de Convenciones, Museo Interactivo El Trompo, Consorcio and Tecnolgico de Baja California, among others.

All of this is just a part of the mission that we have in the Council for Economic Development of Tijuana to establish our cities as mainstays of innovation and modernization for the future generations, and thus, contribute to the Auge de Mxico.


DESTINATIONS FORA HEALTHY LIFE STYLE

One of the recurrent thoughts of any human is to improve his or her life style, especially when talking about health. But, where to begin? How to obtain it? This can often turned into a conflict, driving us away from our goals. Nevertheless, a niche in the market that establishes

different cities as healthy life destination is growing in our country.

- By Dr. Adrin Murillo, President Consejo de Marca Saludable S. A. de C. V. -


Nowadays, the main health concerns are chronic diseases like diabetes, hypertension, overweight or obesity; as well as the mental sufferings like stress and depression, since they affect both, quality and life expectancy. Mexico has a great opportunity to develop alternatives that meet theses needs and than can be added to the many options that are already offered in the health tourism.

The Cluster of Medical Services of Baja California is an example of innovation as far as the creation of destinations for a healthy life style. Its strategic plan involves local products that arent traditionally considered as services that contribute to health, but that are also within its complementary offer. In Tijuana specially, the participation of restaurants, gymnasiums, natural and

organic food stores or cooking courses is being promoted to develop a tourist product that promotes a healthy life style; one that approaches the visitors, in a complete and holistic way, to be healthy in every moment of life.

This encourages visitors to come not only looking to solve existing health problems, but to find solutions that, besides healing, prevent sickness.

In conclusion, integrating destinations for a healthy life style adds value to the increasing industry of health tourism, which increases the economic income, promotes the quantity and quality of jobs and improves the life of the producers and the consumers.


CRAFT TRADITIONAS A SYMBOL OF THE MEXICAN IDENTITY

The Mexican identity begins with its roots, traditions and folklore. Each expression of our societys daily routine transforms into unique pieces that represent the values of Mexico due

to the Indigenous legacy and the Spaniard heritage.

- By Rodo Padilla, sculptor and artisan in stoneware ceramics and bronze. -


Whether it is with sculptures and paintings that decorate from corporative facilities to galleries and museums sponsored by the private sector, the Mexican art expands to the business world a rarely visited market- where crafts are a main part of the movement.

As sculptor and artisan, I have confirmed that the Mexican art promotes and shapes the identity of companies, in the same way exactly in which traditions and customs do to societys integral development. This means that through art, companies can reinforce their enterprises philosophy, values, mission and vision.

Crafts are the popular expression of a country with a rich cultural heritage. Each piece represents its own identity; my creations are eternal values made

art. They are inspired in the warm and renowned personality of Mexicans: kind, friendly, simple and, the most important, happy.

Renowned brands from the business world have used a fat man, bikers, and men with hats, but among others, my figures represent the achievements, acknowledges and executive gifts that give an added value to their corporate identity.

El gordito is a reflection of the craft turned into art, a manifestation of the Mexican identity that is part of the Auge de Mxico with its rooted presence in the trade, development and economy of the country.


SUMMERWINES

Wine is a pleasure that can be enjoyed all year long since it offers a great variety of colors, aromas, flavors and styles. If we truly want to please ourselves with this delicious and millenarian

drink, we must open our mind and awake our senses to begin a new and fun life style.

- By Marco Antonio Amador, Sommelier from Vinos La Cetto. -


I remember that time where I offered a glass of Cabernet Sauvignon Rose to a renowned entrepreneur and he told me: No thanks, I only take red wine, along with a phrase that echoed in my head: I do know about wine. I say to you, with sadness, that there are many people who think this way because of ignorance or lack of adventurous spirit to discover the wonders that the magical world of wine offers.

Some recommendations at the time of drinking wine are:

1. - Enjoy it with your partner or friends.2. - Although we will always have a favorite wine, we should dare to try

something new.

3. - Read the labels can give us valuable information.4. - Read and share articles on winemaking will give us the possibility of

understand and enjoy this drink more.5. - Temperature in which it is served is very important, the recommendation

of the producer is usually in the back label.

Although, it is a fact that depending on the taste or the mood of the people is what will be chosen at the time of eating or drinking, it is also a reality that accepting a recommendation and daring to experiment can surprise our senses in a great way.

Adventuring into a new experience, is a experience that will hardly be forgotten.


IF YOU SAVE A WOMAN...YOU SAVE A FAMILY

Women are the spiritual support of their families, and sometimes, they are also the economic support of their homes. Nevertheless, there are three silent killers that dont distinguish between location, age, social class nor marital status: breast cancer, cervical cancer and osteoporosis. When raising awareness on the importance of this subject, we contribute to the

creation of a healthy society because if you save a woman, you save a family.

- By Dr. Mnica Bauelos Contreras, Co-founder dem Bauelos. -


We all have an important woman in our life that can fulfill the role of wife, mother, daughter, sister or she can be you. Health is lifes main ingredient, and most of the times, we do not appreciate it, until we lose it.

There is a commonly used expression in Mexico: Family is the most important thing, I would do anything for my children. Nonetheless, our actions express the opposite. If we dont have the culture of preventive healthcare, we can take away the most precious thing our childrens have: their mother.

I ask you, the reader. When was the last time you had a breasts self-exam, a colposcopy or a densitometry?

I know that I am addressing to women. However, the role of men can also make a difference in the health of the family. An early diagnose makes the difference.

It is important to teach our daughters to do the breasts self-exam and to take care of their body through healthy habits, such as good feeding, exercise,

medical consultation and annual medical check-ups. Our children listen to what we say but they imitate what we do, by seeding the culture of preventive medicine, we will harvest our familys health.

Every two hours a woman dies due to cervical cancer, and, in most cases, it could have been avoided with an early diagnosis. Feeding, genetics, sedentary lifestyle and certain lifestyles contribute to the development of these diseases, but the imminent danger is the lack of information, fear, or sometimes, machismo too.

Dont waste time or give priority to material things. Health is not everything, but without it, we cant do anything.

Love yourself and choose to be alive.

28 SPECIAL

CREATIVE COMMUNITY CORE OF THE ECONOMY AND SIGNIFICANCE

- Mauricio De Font-Raulx Rojas, General Director of Centro Cultural Universitario. -

The creation of urban spaces that combine the life style and demographic changes of high technology industries with captivating center that have cultural services is essential in order to promote the economy of ideas and capitalize the creative industry for the result of an

improvement in conditions to participate as a complete country in the world competition.

Universities and institutions focused on research are a bastion in the creative economy since they constitute a great source of competitive advantages because they act as a platform

for experimental projects of the private sector, providing the industry with technology,talent and tolerance.

29SPECIALAUGE DE MEXICOGROWTH AND COMPETITIVE LEADERSHIP

Nonetheless, universities cant do it without help, the community must have the ability to absorb and take advantage of the innovation and technology that they create. They must also aid to the establishment of the range of services that make up the life style and quality of the place that creative people demand.

The combination of this with an economic infrastructure that allows the extension of a creative atmosphere, will allow the capitalization of the creative industry to the comprehensive development of any region.

Building a environment of people:creative city

To create a strong business environment, it is necessary to promote a general strategy committed to attract and retain people, especially creative people that for their profile will always be looking for ideas that show their potential and intellect.

This scheme must be open to diversity by working actively to develop a cultural exchange. In Jalisco stands out a project that has recently expanded its frontiers to form a new creative city where education, industry, entertainment, culture and economy converge; this is the Centro Cultural Universitario (ccu).

ccu has fostered an ecosystem where every form of creativity can emerge and grow as far asits capacities allow it.

Centro Cultural Universitario is a model of capitalization of ideas and culture that will help to have a better economic growth in the region,being a role model for other states to guarantee a solid future of the creative industry and the generation of ideas in Mexico.

30 BUSINESS LEADER AUGE DE MEXICONATIONAL ECONOMIC BENCHMARK

Centro Cultural Universitario is a place that was created for the appreciation and joy of the artistic expressions; it improves the life quality of the community in Jalisco, giving a comprehensive and innovating infrastructure where culture, business, education, recreation

and life in community are shared.

CENTRO CULTURAL UNIVERSITARIO

CULTURAL ROCK OF THE WEST OF MEXICO

31BUSINESS LEADERAUGE DE MEXICONATIONAL ECONOMIC BENCHMARK

The influence zone is of 22 million people under an open and receptive scheme with the diversity and creativity, ccu manifests as a dynamic and stimulating zone that favors the cultural exchange in the cosmopolitan zone of Jalisco, Mexico and the world in an atmosphere where safety, integrated mobility, sustainability and the access to every urban services are in a single place.

Thus, given its conception as a generator of self-esteem for society, the construction projects of each one of its facilities were elaborated with world class specifications by national and international companies that used innovating, sustainable and low-maintenance materials for its construction.

For this reason, the district is perfect for the national cultural tourist development, and locally, it magnifies the Guadalajara Metropolitan Area (amg) and revitalizes its depressed zones to increase the quality of life of the people and create an economy of ideas. With this goal in mind, it was created the Trust of the University Cultural Center which is the development of a public and private investment of approximately 11 billion pesos.

The buildings that form ccu are Auditorio Telmex, nominated as the best theater in the world by Pollstar magazine in 2008, which gives back twice the investment to the city in hotels and services; Plaza Bicentenario, biggest public square in the amg; Public Library of the State of Jalisco, Juan Jos Arreola, which has 3 million information units, including 400,000 historic documents and can hosts 3,600 users simultaneously; Centro de Instrumentacin Transdiciplinaria (citrans), which has the most

Building of ccu:- Auditorio Telmex- Plaza Bicentenario- Library Juan Jos Arreola- Centro de Instrumentacin

Transdisciplinaria (citrans)- Conjunto de Artes Escnicas- Museum of Environmental Arts- Contemporary Art Hall

ccu is seen as a dynamic and

stimulating zone that favors the

cultural Exchange between Jaliscos

cosmopolitan society.

advanced research team of Universidad de Guadalajara to provide specialized services in the industry. There is also the Conjunto de Artes Escnicas, which will have 5 rooms for 3,620 attendees; Museum of Environmental Sciences, a museum of living things and the future, with the main purpose of understanding the city and inspiring the nature preservation, and finally, Contemporary Art Hall, which will have two of the most important art collections in the country.

This is how ccu is seen as a generator of self-esteem and social change, a place where traditional community will consume cultural products and will establish as the greatest cultural rock of the country in order to created ideas for daily life.

[email protected] @ccu_tulugar/ccu.tulugar +52 (33) 1377 5300

32 COVER

33COVER

JORGE VERGARATHE BUSINESSMAN THAT WANTS TO

CHANGE THE COUNTRY

Few days after the launching of the TV program Shark Tank Mexico, the man behind the biggest nutritional products company in the world, Jorge Vergara, talks about his life, business

vision and his perspective on the land that saw him grow.

Grupo Auge recognizes the importance of his career, which inspires the new generation of entrepreneurs that has surprised locals and foreigners with risky but successful decisions. The Jaliscience magnate sees a change in the economic culture of Mexico, a transformation that will be a breeding of ideas and opportunities for the expansion and consolidation of

national companies.

In the year in which Grupo Omnilife celebrates its 25th anniversary, the panorama of Jorge Vergara starts to clarify and expand, since currently it is a live example of the commercial

expansion, opening its way to South America.

Having the iconic facilities of Estadio Omnilife as background, the visionary man from Jalisco confirmed a new strategy that will redefine the way in which Mexicans watch soccer. Chivas TV makes its way in an era where streaming is the key for the main media outlets. A change that will be successful and that will also launch his prestige in the sports world at international level.

In Jalisco the growth of Jorge Vergara is well-known through Omnilife, Chivas and recently, the real estate business. What is the key that has taken your companies to success?

The key is to always search for innovation, with this, you attract benefits for the people that chase results and not money. Persistence and determination have made us the company that we are now; these have led us to make the most of opportunities. I strongly believe that growthis produced in every single one of us. We are the only company from Jalisco with presencein South America.

How has been the commercial expansion process of Jorge Vergara?

When I started expanding my horizons and decided to extend Omnilife to South America, people in Guadalajara called me crazy. Their perspective was limited only to United States. Since then, I confirmed that we, Mexicans, lack the vision of growing to other parts of the world. It is a fact that, even though many people still dont believe, we have competitive projects that can result very interesting to other countries.

The speech of Vergara has maintained constant throughout the years. His strengths come out in hard times. Thus, in the middle of an economic crisis (existential too), Jorge Vergara discovered that it is best to rely on yourself than to rely on a company to move forward.

Since that moment, one of the guidelines that took his company to success started. People that takes care of people, and he confirmed it in the recent celebration of the 25th anniversary of Omnilife. My goal is that they succeed in life (independent suppliers). I will never be busy for any of you, since my main interest is that you achieve your goals, that you grow, change your lives and that you share the benefits of Omnilife with your family.

Is the Mexican coherent in goal fulfillment?

Mexicans are learning to undertake and expand. Previously, they only look for their personal interests, to make money, be rich and enjoy it. We have been working on changing this perspective and on giving the Mexican entrepreneurs a vision of growth.

34 COVER

I believe that there is potential in Jalisco.

35COVER

What drives Jorge Vergara to continue developing successful companies?

I believe that successful people must give back to society. I am very stubborn, I have to make Jalisco change. One of the reasons that I got into soccer is because we must achieve a significant change through sport activities. I am convinced that the day I achieve this, it will radically change the culture of children. But, why do I continue being so stubborn? Because I believe that we have a great potential in Jalisco.

Now that you mention soccer, was Chivas always in your plans?

Four years before the purchase of Chivas, I started planning it with a clear objective: to create a team of eleven Mexican players that will help me change the moral leadership of the country.

How does the passion for sports influences in business?

It was proved in a study made in Costa Rica, that when Deportivo Saprissa was champion, the countrys productivity increased 22%. It is the same in Mexico, especially with the million followers of Chivas.

It is said that men writes history with daily work, how would you like to be remembered?

The truth is that it doesnt really matter; Im not here to be remembered. I want to transcend with a clear objective, which is Omnilife and Chivas; transcend with the number of lives I have changed over the course of my life.

Is Jorge Vergara happy?Yes.

We have been working on giving Mexican entrepreneurs avision of growth.

chivas - sport club guadalajara

Eleven Mexican players that contribute to change

the countrys moral leadership.

BUSSINESS AUGE OF MEXICOGROWTH AND COMPETITIVE LEADERSHIP

With the vision and strategy set in the port of Dubai, possibilities have no limits, since the distribution phase of the national products has the most efficient and innovating infrastructure in logistics terms. Thus, those brands interested in seducing the taste of the inhabitants of Arabic countries can establish in the best current scenario.

The quality parameter of Best Ground is extremely high, since the base of its success lies in the process of representation of brands that have place their trust in this company. For this reason, the main strategy for the search of ideal opportunities

is the permanent analysis on market trends for the brands that have an emerging vision of export. Best Ground is seen as the more relevant guide, during these processes, to consolidate the globalization of these companies.

The initiative that pretends to generate its own production stands out in its plan of growth, as well as providing a stimulus to national farmers to incorporate them and complement them on the quality standards of their products, since that is precisely, one of its main added values.

BEST GROUNDTRANSCENDENCE IN THE MEXICAN PRODUCTION IN THE MIDDLE EAST

Best Ground started its adventure with the Fair Trade concept. Currently, it has established as the company that joins a set of brands that look for the market penetration of Mexican products in the Middle East market.

37BUSSINESSAUGE DE MEXICOGROWTH AND COMPETITIVE LEADERSHIP

EXPORTATION TO:- America- Europe- Asia- Oceania

[ BEST GROUND PRODUCES: ]ORGANIC

AGAVE SYRUP

HONEY

ORGANIC AGAVE INULIN

CHIA

PREBIOTIC SYRUP

DRIED FRUIT

AGAVE SUGAR

TEqUILA

Best Ground Group Companies

Its main product is honey from agave, thus the collaboration with farmers has expanded by securing more than 152 farmers under the slogan of fair trade. This allows them to offer their products and obtain greater profits, a better quality of life, and, mainly, growth and international expansion of its production.

Precisely, it is thanks to the incorporation of its different branches and brands that have made very clear that their projects cant be based just in a financial perspective, since they are convinced that, if so, they wouldnt obtain the expected success. In addition, the transcendence of the product is achieved through the success in the entire chain from the farmer to the consumer. This dynamic has led them to become a reliable company and to obtain the certification of Organic Company.

The path travelled has not been an easy one for Best Ground. Nonetheless, the effort is worth it and is thanks to them that today; there is the possibility of exporting national products to the Middle East, Asia and Africa. However, above all this, today, they are a fair company that extends the opportunity of collaboration and growth that contribute to strengthen the Auge of the Mexican companies.

AUGE OF MEXICOGROWTH AND COMPETITIVE LEADERSHIP

SECTION LEADORBUSSINESS

In economic terms, the Mexican agricultural and livestock sector has had a great dynamism in the last years. For the first time, we have a positive balance in the countrys food and agriculture balance. In addition, we have the first place in the world in the exportation of products like avocado, tequila, beer, cucumber, mango and guava. Additionally, we are among the first places in other products such as berries, maize, watermelon, tomato, lime, honey and bovine products. This is a clear example of the value that our sector and our field

for the countrys economy.

THE MEXICAN VALUEPROMOTING THE AGRICULTURAL AND LIVESTOCK SECTOR

FOR THE ECONOMIC DEVELOPMENT OF THE COUNTRY

- Bosco de la Vega Valladolid, Vicepresident of the National Agricultural and Livestock Council (cna). -

We have always thought that the agricultural and livestock sector is strategic for the country because from our experience and contact with the producers, the crops and the earth, we recognize the value and the quality of products. We realize the importance of what we do by offering goods of the highest quality to Mexican homes, which assures an income to all those that worked in the production.

For this reason, we understood that to boost the sector also means to boost a national economic dynamics. This helps us to solve highly important matters, such as assuring the supply of basic food for the people and to preserve the great food diversity that our country has and that belongs to everyone.

We see the sustained growth of this industry in recent years as the basis that will allow us to have a greater growth in the future. If we succeed in the boosting of the Mexican field with the right politics and programs, with the organization and support of the Mexican producers; we will become a global productive and exporting power.

We know that to recognize the value of the Mexican agricultural and livestock sector means accepting a great responsibility to promote its growth and to take advantage of the opportunities.

To promote the investigation in the sector and the use of technology, are necessary actions to increase productivity and competitiveness.

This is what we look for because we also know that by doing it, we work along with many other Mexicans and succeeded in the increase of income of the small and medium producers, at the same time that we promote its organization in productive chains and clusters. The value of our field is undeniable economically speaking- and we know that by stimulating its growth, we boost the national economy.

We strongly believe that recognizing its value, its products and producers, is to accept both the sectors economic potential and its importance to us, to Mexico.

Our products are distinguished by unique features, such as their flavors, textures, and aromas; all of them are symbols that speak of their quality. The credit of the sector is also for us, to feel proud of the great esteem that Mexicans have towards our products.

By recognizing the value of the Mexican food sector, we accept the importance of promoting and investing in it.

39AUGE DE MEXICOGROWTH AND COMPETITIVE LEADERSHIP SECTION LEADORBUSSINESS

By recognizing the value of the Mexican food sector, we accept the importance of promoting and investing in it.


With a 6% growth regarding the same trimester in 2015, Jalisco has proven to be an outstanding state that offers certainty, infrastructure and a favorable environment for the reception of foreign capitals. This is demonstrated in the confidence that Israel, Germany and United States have in our country, by being the main investors during the three first months of 2016 with an investment of over 991 million dollars.

At national level and regarding the received volume in the sector, Mexico City establishes above Jalisco with 2 billion 181.1 dollars, then there is Nuevo Len with 778.7 million dollars, Estado de Mexico with 699.2 million dollars and, finally, Baja California with 481 million dollars.

Of the total of fdi that Jalisco receives, 61% is from the new investments (having the first place in the country), 16% is from the reinvestment of

JALISCO:BREAKING RECORDS

IN FOREIGN DIRECT INVESTMENT

In the first trimester of 2016, Jalisco is the second state in the country with greater receptions of attractive new investments and a contribution of 14.5% in Foreign Direct Investment (fdi) at national level.


utilities and the remaining 23% from accounts in companies. The manufacturing industry covered 85% of the total, standing out the pharmaceutical industry with 643 million dollars and the industry of transport equipment manufacturing with 247.2 million dollars. Moreover, the financial services sector obtained the second place with 110.6 million dollars.

Regarding the pharmaceutical industry, Israel was the biggest investor in this section, mainly because of the purchase of the Mexican pharmaceutical rimsa by the Israeli company teva for 2 billion 11.7 dollars.

investments in jalisco by countryIsrael 641 million dollars 56%Germany 220 million dollars 19%United States 130.5 million dollars 11%

42 NATIONAL PRIDE AUGE DE MEXICONATIONAL ECONOMIC BENCHMARK

Representing the more influential enterprise force of the country, index stands as the global industry of Mexico in the maquila and manufacture exportation. With achievements and concrete actions that promote the economic development on great scale, they have consolidated Integrado en Mxico as fundamental part of the productive linkage, as well as business encounters that tie Multinational Tractor Companies of the country with Suppliers

and regional smes.

INDEX - CONCAMIN

PROMOTING THEMEXICAN ECONOMY

43NATIONAL PRIDEAUGE DE MEXICONATIONAL ECONOMIC BENCHMARK

@INDEX_Mexico (+52) (55) 2282 9900/index.nacionalwww.index.org.mx

Building a Mexico of the first world

With presence in 24 states of the country, Consejo Nacional de la Industria Maquiladora y Manufacturera de Exportacin A. C. (index) is an organism that represents the general interests of its members by analyzing and improving the exportation surroundings. It offers fiscal and legal certainty because it is the governments consultancy agency; and it strengthens projects and initiatives for the model of suppliers of the Encadenamiento Productivo de la Industria Nacional (concadena).

With a fifty years experience in the sector, today, index is one of the main sources of wealth and employment in the country. It reflects the developed Mexico that exists today; a country that competes at global level, a country committed to productivity through cutting-edge technology that offers a successful atmosphere attached to the culture of law, one that talks respectfully with authorities to propose solutions and alternatives that allow us to see, touch and feel the Mexico that we all want.

Creating opportunities for the national industryThe alliance between two of the most important organisms of the business sector index-concamin, has created a breeding of opportunities in the industry, standing out the B2B National Business Encounter and concadena.

b2b national business Encounter: With a national and international call, it has as main goal to connect the regional certified supply with exporting tractor companies, with the goal of reducing importations and increase competitiveness in the foreign trade. Its new edition will be held in Mexico City on July 5 and 6. It expects to surpass the numbers registered in 2015, such as effective business appointments that consolidated a negotiable demand of more than 3 billion dollars, with a high purchase viability by 961 million dollars with national suppliers.

concadena: Encadenamiento Productivo de la Industria Nacional is the result of a virtuous circle that begins with the B2B Business Encounter

THE IMPORTANCE OF THE MANUFACTURING SECTOR IN THE NATIONAL ECONOMIC DEVELOPMENT

between buyers and suppliers, based in the negotiable demand of the firsts. This smes model of development, through governmental support and competitive financings, expects to encourage national suppliers to be part of the supply chain of exporting companies and to achieve a greater national industrial and economic development and a greater competitiveness of the global sector.

Closely tied, both projects derive from the leadership of Lic. Luis Alonso Aguirre Lang, Vice-president of concamin and president of the Commission of Development of National Suppliers of the National Council index.

Their effective strategies and decisions have positioned the surrounding immex (Decree for the Development of the Manufacturing, Maquiladora and Exports Services Industry, immex Decree) as a pillar in the economic development of the nation, establishing their plan of growth as a canon for their implementation in the different regions of the country.

source: inegi, National Institute of Statistics and Geography.

Fotografa por Agencia Fotogrfica Punto de Acceso Empresarial.


SANMINA Mexico is an inclusive company of the highest international profile that is directed by Mexicans and has offices in 5 states in Mexico, 15,000 collaborators and 11 plants. It provides

high technology products and Mexican mental labor to the markets of world consumption.

SANMINA MEXICO

CONSOLIDATING THE MANUFACTURING AND

EXPORT INDUSTRY OF MEXICO


@Sanminacorp (+52) (33) 3668 9800/SanminaCorpwww.sanmina.com

sanmina is part of the industrial exportation sector; it addresses its efforts to create an adequate business environment in Mexico for capital attraction and the consolidation of a platform of opportunities for the national labor force. It also contributes in the favor and development of creativity and social talent, creating a productivity culture, competitiveness and social responsibility in every community where they have industrial plants.

It is the first contract manufacturing industry in Jalisco, and it has relations with Mexico since almost 30 years. It serves, mainly, the automotive, aerospace, medical and telecommunication sectors. Furthermore, the company acknowledges its positioning in a challenging industry that follows trends. For this reason, it looks for the constant innovation to be at the forefront in the new advanced manufacturing and automation processes, as well as the creation of projects of post-manufacturing generation of added value and the design of environment friendly products.

This is how the company has taken advantage of the demographic bonus to attract people with the necessary skills to industry. This will generate a competitive legal framework in terms of fiscal, foreign trade and competitiveness; thus, assisting in the reinforcement of the industry as the main economic motor of the country. sanmina has offices in Jalisco, Chihuahua, Nuevo Len, Tamaulipas and Mexico City.

This is legitimized by various quality certifications, environmental care and social responsibility, among which the National Exportation Award, National

Logistics Award, National Work Award, Socially and Family Responsible Company Award, and the National Quality Award stand out. Moreover, the company has a wide scope of certifications in international systems and standards.

To this day, sanmina continues growing in the power industry by producing consumables and tools for the companies that work in the fuel extraction in the world. It is also in constant training and preparation to face the manufacturing generation 4.0, which will revolutionize the current conception of the industry.


The northwest region of canieti has great talent and mental labor to take any sectors companies towards the path of innovation under the direction of Lic. Jos Francisco Elizondo Siller. Baja California is a state that works in the technological development with the goal of being a state led by highly competitive companies in the globalized world- that is able to create its own products.

If a company innovates in its production process, its value will save time, reduce waste and make its process efficient. If there is innovation in the improvement of services, then, without a doubt, that will be translated into greater sales and more satisfied clients. If you dare to innovate creating a new product, and, it is accepted, the result will be

Innovation is not exclusive for the

business sector, it is an area of opportunity

for governmental institutions and

private initiative; it is a challenge for

everyone.

translated into greater clients or a greater market, which results in bigger sales.

The strategy Mxicoit was launched in the area of Information Technologies (it), a brand of the local industry of it created to show, represent and promote the offer of the set of technologies, talent and current abilities that are in the country.

From the acquired experience in Mxicoit, emerged Mxicofirst, an initiative that has as main goal, the generation of human capital, with the purpose of strengthening the countrys labor force. In quality as well as in amount, these strategies attract foreign investments that locate our country as an economic development player.

THE ROLE OF INNOVATION IN THE MEXICAN ECONOMY

Efforts are made to make innovative processes that can have a direct relation to the countrys competitiveness and economic productivity. With initiatives endorsed by the Ministry of Economy, the World Bank and the Government of the State of Baja California (sedeco by its Spanish acronym), canieti promotes the value of innovation in the private sector, showing results that motivate the Mexican entrepreneur leaders to transcend

in the business world.


canieti promotes the value of innovation in the private sector, showing results that motivate the Mexican entrepreneur leaders to transcend in the business world.empresariales mexicanosa trascender en el mundo de los negocios.

It is important to add that innovation is not exclusive for the enterprise sector, it is an area of opportunity for governmental institutions and the private sector; it is a challenge for everyone. Nowadays we see more innovating sectors like the automotive, aerospace, electronic and the medical, sectors that develop along with the information and communication technologies.

Innovating means facing new challenges, with the eyes set on a result that will be a complete experience, rich in growth opportunities along with creative minds. This translates into successful and leading companies that will be a source of inspiration for new generations.

Lic. Jos Francisco Elizondo Sillercanieti northwest regional president.


Strengthening its national leadership in logistics solutions, GP Logistics establishes as a benchmark of innovation, quality, trust and social value. Its coverage of systems and its associates with regional expertise have strengthened its business growth due to leader clients in the sales of products of commodity, agro-industry, and chemicals,

industrial and automotive.

GP LOGISTICS

PROVIDING LOGISTICS SOLUTIONS OF GLOBAL QUALITY


[email protected]

gP Logistics in:

- Mexico- United States

(Houston, Texas)- Latin America

GP Logistics is leader of National Cross Dock in Cold Chain and it is the 3PL operator with greater facilities in the country, with its own operations and the biggest distribution capacity in TR2.

Today, its legacy and path of over 35 years shape the successful company that offers comprehensive logistics solutions that are essential in the supply chain of the companies by connecting the production systems with the final market.

The corporate and operating structure of GP Logistics characterizes by the broaden knowledge and experience that allow for the rapid decision-making with a personal approach to the client to develop and incorporate any solution to the supply chain.

Each objective of GP Logistics is addressed to the creation of synergies to offer comprehensive solutions in every aspect of the trade logistics, among which stand out the following: storage, freeze and dried refrigerators, national distribution, devolutions and POP material.

Committed with the economic development of the country, its significant network of employment and its support to national and foreign companies, have established it as the best allied in logistics procedures, expanding its scope with offices in Houston, Texas.

Houston, Tx: 001 (+52) (713) 4294 369

Cuadalajara, Jal: (+52) (33) 3283 4800

@GrupoPorteo/GrupoPorteo

52 BUSINESS LEADER AUGE DE MEXICONATIONAL ECONOMIC BENCHMARK

Abax, with an excellent proposal of competitive consulting, helps the companies in their goal of increasing their productivity by offering them integral solutions in the administration

of human resources.

ABAX: POWERFUL STRATEGY FOR BUSINESS

SOLUTION TO COMPLEX ADMINISTRATIVE

PROBLEMS

53BUSINESS LEADERAUGE DE MEXICONATIONAL ECONOMIC BENCHMARK

The winning concept of the firm is based in the identification of the corporate needs of each of its clients, as well as giving them specialized solutions. This flexibility and adaptability in the business environment makes it an attractive offer without rivalry.

For its flawless entrepreneur philosophy of discipline, order and fraternity work environment, the consulting firm, specialized in human resources, will surely be remembered, by clients and strategic partners, as a model in the Mexican west by its ability to solve any complex situation.

The experience of Abax endorses the growth of the companies that enjoy its services. Abax has had a fast growth since its establishment in September 2014. Abax now has offices in the main cities of Mexico, such as Puerto Vallarta, Mexico City, Monterrey, Puebla, Len and Baja California; with a staff of 300 associated professionals.

Many companies have difficulties to grow due to the constant change of legal provision, this is why Abax creates functional services, from beginning to end, to solve the problems that face its clients.

Entrepreneurs that are busy making their companies profitable, receive consulting for the economic improvement. Once this administrative problem is solved, they can focus in their companies and increase their productivity.

[email protected] 01 800 890 7660www.abax.mx

In Abax we dont just work for your

company, we work as a part of it.

Solution in human resources, legal,

accounting and audit issues.


Pequeos Emprendedores is a nursery of great ideas for children and teenagers that offers successful tools to entrepreneur children in order to mark the future of society while they discover their talents and abilities to give back to society, allowing them to grow in

a personal level.

Pequeos Emprendedores is the first training center on values and human growth focused in the undertaking of children. Within its strategy, they have created an educational model where children understand, analyze and realize the needed foundations and tools to be successful in life. The program lasts 11 months, and it ends in the framework of Expo

Pequeos Emprendedores, carried out in Guadalajara, Jalisco.

PEQUEOS EMPRENDEDORES

ENTREPRENEUR CHILDREN: ECONOMIC STRENGHT

OF THE FUTURE


Dream, create and undertake

With the objective of training children to learn to know themselves, what they can become and achieve what they want in life, each year the Expo Pequeos Emprendedores is carried out, a unique event in Latin America, which celebrated its third edition last April.

There, each small entrepreneur presents their developed products during the training program, at the time that visitors get involved in activities and workshops focused in finances, undertaking, leadership and team work. In addition, there are also presentations addressed to parents and conferences where established entrepreneurs share their stories.

A successful story

This concept innovates and refreshes the entrepreneurship in Mexico; it is a creation of Carla Pedroza, who with a family committed to training in the business area and human development, decided to meet the lack of self-awareness of talents and life goals that adults carry from their childhood. Thus, the opportunity of making an extension of the training that is addressed to children and teenagers arises.

(+52) (33) 3687 0166(+52) (33) 13 646389

Educational programs:- Pequeos Emprendedores. Training

program in human development, values and undertaking in 11 months.

- Entrepreneurial summer. Summer courses focused on innovation, leadership, undertaking, creativity and finances.

- Healthy eating has never been this fun. Nutrition and cuisine workshop.

- Who am I, what do I want and where am I going? Workshop on human development self-cognition for teenagers.

- Expo Pequeos Emprendedores.Event focused in the promotion of the undertaking of children. Each small entrepreneur presents its developed products during the training program of 11 months.

[email protected]@expopequenos

/pequenosemprendedores

For many years I realized that adults lack the knowledge about their talents, life goals, strengths and weaknesses, but mainly, I realized that they didnt make what they truly wanted.Carla Pedroza, creator and founder of the concept.

Many people categorized this project as something impossible to make, however, thanks to the support of Lic. Adriana Corona Gil, Ambassador of Pequeos Emprendedores, what started as an idea, transformed into a reality that, today, is a company committed to guide the children in the discovering of their abilities to they learn to do what they truly love, learn to have dreams and goals, and, mainly, they can know how to reach them.

With pilot tests that started in 2009, the concept began 4 years later and gave its founder the title of Young Entrepreneur of the Year in the Business Development Congress of 2014.

Expo Pequeos Emprendedores is an event that remains in the worlds business panorama and that will shortly be imitated in other states of Mexico.


With over 1,500 collaborators and offices in Guadalajara, Monterrey and Mexico City, APRO designs human talent solutions and manages integral projects for Mexican and transnational companies under an international certified system of quality management

focused on results.

APRO

VANGUARD AND INNOVATION IN HUMAN RESOURCES


[email protected](+52) (33) 3647 7601(+52) (33) 3647 7603(+52) (33) 3647 7604

/grupo.aprowww.grupoapro.com.mx

Since 1987, apro has recognized that the greatest wealth of a nation is its human capital, reason why it has integrated this as a main axis in its clients business structure so they can achieve results under a humanist model; one that is efficient and of high quality.

The company directed by Mara Teresa de Jess Delgado Gmez, with the main goal of becoming the Human Resources Department of the worlds startups, has developed programs to intervene and collaborate in this economic sector through actions that contribute to its growth and that increase its competitiveness.

apro is constantly updating its guidelines to continue at the forefront in its area, participating and achieving numerous awards at international level, such as the iso 2001:2008 certification, WeConnect and the Certificado de Modelo de Equidad de Gnero, being the first company in Jalisco to have it.

Thus, to talk about apro is to talk about an integral, visionary and committed business model that takes into account the work and welfare of people.

Its tools of development, innovation and transcendence allow its clients to soften the operational uncertainty that exists in the globalized industry.

One of the main goals of this company is to provide connections and solutions for each human talent and organization. The company has demonstrated the strategic need of the companies to have an allied expert in Human Capital.


sisme is an initiative from Jalisco with social responsibility in charge of strengthening the competitiveness and productive processes of the manufacturing companies through its outsourcing service of personnel. It is focused on the satisfaction of its clients and in the

improvement of the life quality of the labor force.

SISMESTRENGTHENING THE

COMPETITIVENESS AND PRODUCTIVITY OF THE MANUFACTURING COMPANIES


(+52) (33) 3461 9883/sisme.com.mxwww.sisme.com.mx

David Julin Vargas Gmez founded sisme in March 2014 to meet the needs of the companies in terms of cost reduction by manufacturers and equipment, with the goal of creating a synergy with productive value that allows its clients to focus in the key areas of their companies, in order to achieve a fast adaptation to changes in the production systems.

All this is possible thanks to the provision of human capital of sisme, specialized in the value chain of manufacturing, in addition of various procedures to improve the optimization in the areas of operation, management and certification. Its model is based in a new executive structure on-site that is assigned to each client under a system of quality management.Another element that allows sisme to stand out in its branch is its social commitment by creating jobs with competitive salaries and its specialization in

manufacturing systems of high technology products with dedicated personnel and highly qualified facilities. Thus, it is possible to develop specialized systems in assemblage, logistics and storage, according to the different needs of its clients.

Currently, sisme is competing to achieve the certification iso 9001:2015 and the certification Igualdad Laboral y No Discriminacin, granted by the Ministry of Work and Social Welfare (stps by its Spanish acronym), looking for its positioning as the strongest, more reliable and safer company in the ranking of its niche at national level.

[email protected]


Tijuana Innovadora is the sum of the work and effort that the society of Tijuana makes with the goal of restoring and promoting its image at national and international level. Thus, twice a year the city is host of presentations, panels and workshops of experiences and researches of Nobel winners, transnational entrepreneurs, athletes, scientists and artists, as well as the participation of outstanding Tijuanenses and a wide area of commercial network.

The activities focus their attention on emphasizing and showing the sectors that create an economic development in Baja California, making emphasis in the reinforcement of the bonds that this organization has with the state of California, since both form the Mega Region of innovation, and both are the epicenter of the binational life between Mexico and the United States.

It is possible to celebrate this due to the visible innovating mark of the industrial productions that Tijuana exports to the world, such as televisions, pacemaker components, and aerospace technology, among others.

Although the biannual program is displayed as the greatest showcase of the initiative, throughout the year are carried out exhibitions, concerts, sport festivities and environmental workshops. There, it is possible to waste time in a positive way, to share in the House of Ideas and to create Art in the Industry.

Thus, Tijuana has demonstrated that the reconstruction of the social structure is possible by taking back public spaces, with the revaluation of the work, and the implementation of a business culture that bets for the human capital and mental labor.

TIJUANA INNOVADORA

Since 2010, the Tijuanenses live and offer the world an Auge model of inclusion and social regeneration where the recognition of the daily work, the sense of belonging, industrial innovation, undertaking and culture

converge in a transversal way.


The components for peacemakers

are manufactured in Tijuana for over 10

years, which has given a second chance for thousands of hearts

around the world. Two thirds of the production

of these equipments are exported to the

United States and the rest are distributed

to Europe and other countries of the world.

The main products of the sector

manufactured in Tijuana are:

cardiovascular, of neuromodulation,

orthopedic implants, that are components

that help heart rate and neurostimulation.The established

companies transfer products to Mexico to be more competitive,

with engineering technologies that

are not usual in the industry.

Biannual editions of Tijuana Innovadora

2016Creative and cultural industries

2014The Mexican Diaspora

2012On the way to greatness

2010The Smart border

62 AUGE DE MEXICOINTERNATIONAL ECONOMIC BENCHMARKINTERNATIONAL PRIDE

LA PRENSA SAN DIEGO

THE WEEKLY NEWSPAPER OF THE LATINO COMMUNITY IN

SOUTHERN CALIFORNIA

The oldest Latino newspaper of San Diego, California, La Prensa San Diego has been growing under the leadership of its new Publisher & ceo, Arturo Castaares. The weekly newspaper started on December 1, 1976 and is San Diegos only bilingual newspaper,

reaching up to 40,000 copies per week.

63AUGE DE MEXICOINTERNATIONAL ECONOMIC BENCHMARK INTERNATIONAL PRIDE

Mr. Castaares bought La Prensa San Diego on July 31, 2015 to become the third publisher of the newspaper in its 40-year history. La Prensa San Diego started in 1976 by Daniel Muoz, a community college professor of Chicano Studies. At the time, there were no Latino media outlets in San Diego, so Professor Muoz started a community newsletter in Spanish to inform the community about important issues. That year, the newsletter officially became La Prensa San Diego, and after 2 years, became bilingual in Spanish and English.

I want to increase the scope of our newspaper into new communities of San Diego to better inform Latinos and raise awareness of the important challenges that we face.

Arturo Castaares

Since 1989, Mr. Castaares has worked in politics and government, from the California State Legislature to assisting 74 political campaigns. During 1999 and 2000, Mr. Castaares also worked for the White House as an Advance Team member for Vice President Al Gores official travel.

The main focus of La Prensa San Diego is to inform and educate the Latino community on important issues and to help increase Latino voter participation in elections in order to gain more influence in changing laws that affect them.

The newspaper has endorsed Hillary Clinton for President in this years elections based on the racist and anti-immigration positions that Donald Trump has taken.

In recent years, Latinos have become a larger share of the voters in the US, and politicians, including President Barack Obama, have had to respond with real action.

Throughout many years of involvement and support of issues, La Prensa San Diego has become an important part of the Latino community in San Diego and its new Publisher wants to continue building the influence of the newspaper, hoping to maintain this work for the next generation.

Mr. Castaares also serves as Chairman and ceo of Manzana Energy, Inc.; a development company specialized in solar energy systems, biomass to fuels technology, and artificial turf installation projects. Castaares parents emigrated from Mexico and he was born in San Diego, so his bicultural, bilingual background helps make La Prensa San Diego an effective medium to talk to and for the Latino community.

la prensa san diego.

- Latinos community weekly newspaper.

- Established in December 1, 1976.

- 24,000 to 40,000 weekly copies.

@LaPrensaSD +1 (619) 425 7400/LaPrensaSDlaprensasd.com


After more than seven years of planning, designing and licenses in governmental organizations in both countries, in December 2015, the first bridge that directly connects a building in United States with a foreign airport terminal began operating.

Cross Border Xpress will offer services to more than two million users annually, making a faster transfer for travelers who use the facilities of the International Airport of Tijuana to travel from or to the United States, faster. According to estimates, this border concept will create growth opportunities in the facilities of the airport in a 40%, with the

appearance of new lines of transportation that go to Tijuana as an alternative solution to the busy Airport of San Diego.

This will promote the image and infrastructure of Baja California as a vital center of binational air services, creating conditions of competitiveness and expectative of economic growth in the region.

The formal inauguration of the bridge was carried out in March with the presence of the Chancellor Claudia Ruiz Massieu, Secretary of Foreign Affairs; Enrique de la Madrid, Secretary

Approximately 119 meters divide the Airport of Tijuana from the border of The United States; a length that can be easily crossed on foot in five minutes. Cross Border Xpress (cbx) is a closed binational bridge that offers to cross

the border in a faster and safer way, without obstacles.

CROSS BORDER XPRESS (CBX) THE FIRST BINATIONAL BRIDGE

TIJUANA - SAN DIEGO

Our countries are united by history, but a joint future is what

unites us more.

Enrique de la Madrid, Secretary of Tourism.


During the first trimester of 2016, the International Airport of Tijuana, with the operation of the cbx, increased 38% the offer of airplane seats in its network of current routes

of Tourism; Gerardo Ruiz Esparza, Secretary of Communications and Transport; Francisco Arturo Vega de Lamadrid, Governor of Baja California; and Kevin Faulconer, Mayor of San Diego.

In order to use the facilities of the Cross Border Xpress, and to avoid the long rows with unexpected delays of the terrestrial ports of entrance of San Ysidro and Otay Mesa, the users will only be required to present their boarding pass for the Airport of Tijuana, ticket cbx, and passport or valid visa.

The crossing bridge constitutes an excellent opportunity for the increase of users of national airlines that connect with the International Airport of Tijuana, which offers 30 destinations in Mexico and the world, including direct flights to Shanghai and Oakland.

Within the facilities of cbx is installed the Office of Customs and Border Protection of the United

States, as well as duty free stores. In addition, in the Mexican side, it is located the Office of Immigration and Customs.

The binational bridge Cross Border Xpress is the result from the collaboration between the governments of Mexico and the United States in their commitment to modernize and optimize the border relations between both countries; serving as example of diplomatic relations around the world.

Photographs by Harrison Photography


Construcciones y Carreteras S. A. de C. V. BUILDING THE SOCIAL PROGRESS OF MEXICO

construcArr is a company committed to quality, sustainable growth, safety and health for every single one of its collaborators. A company that builds infrastructure projects

in land our hydraulics.


Twenty years of experience endorse its commitment to Mexico by being part of the commercial plan of the country thanks to the building of multiple projects that are translated into a better communication in small towns and big cities, as well as the strengthening of the national economy to boost hydraulic works in benefit of agriculture.

All of this is reinforces with its flawless ethics code that has led the company to obtain certification on quality, environment, safety and health in the workplace (iso 9001, iso 14000 and ohsas 18000).

Safety and trust are synonyms of construcarr. The execution of its developments is made at the fullest and in the agreed time with its clients, emphasizing in the environmental care and assuring the best conditions of each construction for many years.

Under the direction of Engineer Ricardo Luna Valencia, the strengths of construcarr turn into a reality in excellent collaborators, trained in the best practices of the sector; cutting-edge technology and a leading team; as well as global certifications. Each one of its strategies distinguishes by its flexibility and dynamics, adapting to the political, economic and social changes that intervene yearly in the construction industry.

Within its growth strategy, construcarr works in the business diversification through participations in ppp (public-private partnership), synergies with competitors (now partners) and public institutions. On the other hand, they also develop projects in the area of housing. These are all actions that are directed towards job creation to improve the quality of life of Mexicans.

Construcciones y Carretera s. a. de c. v. is a company in Auge that boosts the social progress of Mxico by developing infrastructure projects that improve the communication, accelerate trade and strengthen tourism; actions that create a significant economic income for the country and its people.

+52 (33) 3606 0784www.construcarr.com [email protected]

ppp: guadalajara-colima Highway


From Mexico to the Americas, e-Quallity offers world-class specialized quality control services that help its customers to improve the software products they develop or acquire, contributing to the boom of this industry, one that impacts and transforms more critical

aspects of our lives every day.

e-Quallity

SPECIALIZING THE TECHNOLOGICAL SECTOR

IN MEXICO


With headquarters in Guadalajara, the Mexican Silicon Valley, e-Quallity offers a wide range of specialized software testing services to national and American clients.

Mexico is one of the top 10 providers of Information and Communication Technologies, with an increasing market share and a growing domestic market.

Software testing is an industry on its own whose value is estimated to be worth approximately 40 billion dollars per year with two digits growth rates.

In this highly competitive and meticulous sector, the leadership of e-Quallitys ceo, Luis Vinicio Len, has strongly contributed to the position of the company as a highly specialized supplier with world-class software testing services.

Since testing is usually an activity that is not part of the companies core-business, there is a marked global trend to outsource it to Test Centers of Excellence.

With its testing processes that are internationally certified under the specialized quality models tmm and tpi proof of its high quality level, e-Quallity has a comprehensive services offer to help its clients to:

reduce the risks of releasing or acquiring low quality software, contributing to increase the customers level of satisfaction and loyalty;

decrease re-work, lowering therewith both costs and time-to-market;

diminish the Total Cost of Ownership, by applying testing practices that increase productivity in software development and decrease maintenance costs.

Mexico proudly recognizes the successful career of e-Quallity, a company that, during its more than 10 years in the market, has proven to be:

highly specialized, with one of the highest quality levels in the world, leader in its sector;

thriving, dynamic and with excellent innovation abilities;

scalable, thanks to its technology, its knowledge of the labor market, and its abilities to generate, to systematize and to transfer know-how.

polteq, a specialized Dutch

company, declared after performing

an evaluation on the processes

of e-Quallity: A testing company with comparable

assessment results is hard to find in the world. Only

companies inhigh-risk industries

(e.g. space, military) achieve higher

scores.

E-QUALLITY BUSINESS UNITS:

StaffAugmentation, to complement the customers test teams with testers in e-Quallitys facilities.

Laboratorytests, applying a process certified under international standards, with e-Quallitys own metrics and heuristics.

SoftLanding, to efficiently launch big test teams which quickly achieve high quality standards and high effectiveness.

ConsultancyinSoftwareTesting, to diagnose and improve the clients test teams; or to carry out applied research projects for them.

FROM WHICH E-QUALLITY OFFERS:

AutomatedfunctionaltestingSecuritytestingPerformancetestingTestingformobiledevicesLocalizationtesting

Withbothconventionalandagilemethods

The clients of e-Quallity are organizations with formal software development or acquisition processes, in sectors demanding high quality products.

- Luis Vinicio Len -

@eQuallityCorp [email protected] (+52) (33) 3030 6909 /eQuallityCorpwww.e-quallity.net


NUBE

REVOLUTIONIZING AN INDUSTRY IN MEXICO

The Internet of Things (IoT) revolutionized the industry of liquefied gas; the vital input for industries, stores and homes. Nube is born with the goal of pro

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Mauricio De Font Réaulx