Maui County Cooperative Extension Planning for the 21 st Century April 29, 2014

Maui County Cooperative Extension Planning for the 21st Century

April 29, 2014

Cindy Reeves, PhD, MPHNational Program Leader for

Nutrition & Health

• [email protected] – Program focus is on promoting health, preventing

disease and disability, eliminating disparities and improving quality of life; and encompasses a broad array of issues including health & safety, nutrition & health education, health literacy, health in the environment, access to health care and preventive services, and community health planning.

mailto:[email protected]

Societal Challenges

Maui County Population, 2010

• Approximately 155,000

• Ethnic distribution:– White 35%– Asian 26%– Native Hawaiian/Pacific Islander 10%– Two or more races 28%– All others 1%– Identify as Hispanic/Latino 10%

• Agricultural Competitiveness Improve crop and animal agriculture; enhance farm productivity and

income; policies; supply chain; storage; transportation

• Ecological Footprint Water/land use, natural resource and environmental stewardship,

greenhouse gas, global climate change, depleted soils

• Bioeconomy Replacements for petroleum-based products and enhance community

economic well being

• Health Food safety, nutrition, obesity, type II diabetes, cardiovascular disease,

dementia, cancer

• Youth, Family, and Communities Literacy, hunger, poverty, families/children, youth development, aging

issues, jobs and economic security

21st Century Food & Agricultural System Challenges

http://books.google.com/books?id=wq8ZAQAAIAAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

Evaluation of Methods Used by Extension Agents, 1918



MOODLE

DISTANCEDIAGNOSTICS

Social Media

Given all the ways people get their information…

What is the essential Public Value of Maui County Cooperative Extension?

…network of local, knowledgeable human resources

Transformative ApproachA deliberate, integrated research and Extension program focused on an issue, which results in a positive change in behavior or practice in the target audience

Planning for Maui County A Transformative Approach

“ability to integrate across the broad excellence of disciplines in the

agricultural, environmental and human sciences in order to find sustainable solutions to complex societal issues.” --University of California Cooperative Extension

Vision for Maui County Vision for Maui County Cooperative ExtensionCooperative Extension

• Responsiveness to stakeholders/critical issues• Integration of research and outreach • Promotion of teamwork and collaboration

both within CTAHR and among partners• Effective and efficient use of resources• Strong administrative and managerial

functions

Strategic Plan 2005-2010: Goal 1 Provide an Excellent and Relevant Student-

Centered Learning Environment

Goal 1. Provide an Excellent and Relevant Student-Centered Learning Environment

Planning for Maui County

• Equally applicable for Extension learners

• Target programs to the needs/wants of the communities served

• Expand offerings via technology

• Incorporate evaluation and data collection into all outreach education

• Communication and marketing of programs and successes

Strategic Plan 2005-2010: Goal 2

Diversify and Strengthen the State’s Economy

Goal 2. Diversify and Strengthen the State’s Economy

• Maui produces ¼ of the state’s Ag output; between $156 - $162 million

• Sugar and Pineapple industries• Seed corn industry: Monsanto & Mycogen on

Maui & Molokai• Biofuels in future: Hawaiian Commercial and

Sugar Co and Maui Electric Co• Livestock operations: Maui Cattle Company• Diversified ag in vegetables, flowers, fruits,

landscape, turf and ornamental production

Goal 2. Diversify and Strengthen the State’s Economy: Cooperative Extension

• Strengthen integrated programs in sustainable agriculture

• Provide technical support and training to businesses in CTAHR-related fields

• Provide integrated research and extension – for businesses to increase employment,

profitability and markets– Targeted at new products and services


Program Area 1:

Hawaii’s Diversified Tropical Crop Systems for Sustainability

and Competitiveness

Hawaii’s Diversified Tropical Crop Systems for Sustainability and Competitiveness


• Provide access to diagnostic and analytical services for soil testing, water analysis, plant tissue analyses, plant disease identification, insect pest identification, and feed and forage analysis

• Conduct outreach programs to provide best management practices to grow and market existing and new crops

• Provide access to training in identification and management of production costs and niche markets

• Incorporate research-based technology that reduces losses due to pests, disease, and inefficient use of resources in production systems

• Contribute to the development of sustainable ag programs


Program Area 2:

Sustainable Energy

Sustainable EnergyPlanning for Maui County

• Determine optimal grass type substrate for ethanol production

• Develop useful co-products of biofuel cultivation and processing such as animal feed and/or soil amendments for ag production

• Develop energy efficient methods for production and processing of agricultural produce in Maui


Protect and Enhance the Environment and Hawaii’s Resources

Goal 3. Protect and Enhance the Environment and Hawaii’s Resources

• Range and pasture production

• Weed management• Vegetable and

melon crops• Turf grass

• Ornamental and flower production

• Soil fertility and plant nutrition


• Strengthen management of ag & natural resources; and impacts of human activities in ecosystems to mitigate environment & waste management problems

• Strengthen integrated research and extension initiatives to mitigate pests and invasive species

• Research and outreach activities on water quality, forest and range resources, species diversity, detection, analysis, and remediation of toxic compounds


Program Area 1:

Sustain, Protect, and Manage Hawaii’s Natural Resources and

Environment

Sustain, Protect and Manage Hawaii’s Natural Resources and Environment


– Develop best management practices for forests, watersheds and agroforestry ecosystems

– Provide knowledge and technologies to improve the management of agricultural production to enhance the environment

– Provide professional development opportunities for CTAHR faculty to improve capacity in natural resource management

– Implement programs to provide pollution control information and environmental education to the community (e.g. schools, home gardeners)


Program Area 2:

Invasive Species

& Climate Change

Invasive Species & Climate ChangePlanning for Maui County

– Participate in a statewide emergency response process to quickly identify, mitigate, and transfer info about new invasive pests

– Provide outreach activities to educate stakeholders on biology, management techniques, and other information on targeted invasive species

– Conduct pertinent research on the biology and control of invasive species, including impacts on ecosystems

– Deliver programs directed at catchment systems and urban horticulture to mitigate or prevent negative effects of drought and climate change


Strengthen Families and Communities

“More than half of the people reached by CTAHR extension

programs are served in

non-agriculture activities—

the “human resources” half of our college name.”

--Dr. Maria Gallo, Op Ed, Honolulu Star Advertiser, May 13, 2014

Goal 4. Strengthen Families and Communities

• Nutrition education related to childhood obesity, healthy eating, and food safety

• Master Gardener program volunteers• 4-H Youth Development• Intergenerational Programs• Emergency Preparedness

Goal 4. Strengthen Families and Communities• Integrated research and extension on children and youth, families

and growing needs of elderly• Conduct evaluation, provide information and tech assistance to

enhance policies & programs• Develop leadership and volunteer capacity; facilitate partnerships &

networks• Increase urban horticultural programs, home and community gardens• Understand and communicate:

– The role of nutrition and lifestyles in health & disease– Food safety concerns & recommendations for health– Financial literacy and management of resources– Effective prevention of contaminant release and management of

contaminants and chemicals


Program Area 1:

Youth, Family and Community Development

Youth, Family and Community Development Planning for Maui County

• Conduct research on social needs and utilization of social services in Maui communities to guide both practice and policy decisions

• Develop outreach programs to train and support caregivers for youth and the elderly

• Conduct training in building effective collaborations and create opportunities to build new collaborations within the college and community

• Develop and maintain outreach programs in family and community development, including financial skills, science literacy and leadership development

• Provide adult development programs to volunteers for youth programs


Program Area 2:

Health, Wellness and Food Security of Families and

Communities

Health, Wellness and Food Security of Families and CommunitiesPlanning for Maui County

• Develop initiatives to improve diet and nutrition in Maui’s multiethnic population, addressing diabetes, iron deficiency, weight mgmt and others

• Conduct outreach programs for stakeholders to enable them to make educated decisions to improve their health, wellness and quality of life.

• Deliver education programs aimed at increasing local food production by households and commercial producers

• Promote locally grown commodities to minimize mainland and intern’l imports with a focus on local produce of high nutritional value

• Participate, at the state level, in research, training and extension regarding detection, analysis, diagnosis, management, and assessments of the risk and impact of threats to Hawaii’s food supply and biological and chemical threats

Health, Wellness and Food Security of Families and CommunitiesPlanning for Maui County

• Provide leadership in family and community safety, disease-exposure prevention, food security and safety

• Participate in research and extension to identify and mitigate the physical, social, and/or cultural barriers to food security, improved nutrition and physical well-being of youth and adults

• Develop and promote socially and culturally appropriate activity and diet-based interventions to reduce obesity rates

• Promote food safety by participating in research and extension programming in good agricultural practices and/or food preparation practices to prevent biological and/or chemical contamination of food

• Agricultural Competitiveness Improve crop and animal agriculture; enhance farm productivity and

income; policies; supply chain; storage; transportation

• Ecological Footprint Water/land use, natural resource and environmental stewardship,

greenhouse gas, global climate change, depleted soils

• Bioeconomy Replacements for petroleum-based products and enhance community

economic well being

• Health Food safety, nutrition, obesity, type II diabetes, cardiovascular disease,

dementia, cancer

• Youth, Family, and Communities Literacy, hunger, poverty, families/children, youth development, aging

issues, jobs and economic security

21st Century Food & Agricultural System Challenges

Outreach Advocacy & Revenue

Impact of Federal Budget on Extension

FY 10 FY 14 Change FY15*

Extension budget appropriations $487M $469M -$18M $469M

*FY 2015 President’s Budget proposal

Percent of Expenditures on Research & Extension, FY 2012

Hawaii Expenditures on Extension & Research FY 2012

National Expenditures on Extension & Research FY 2012

Revenue Generation• Grant Support: grant-writing skills

development; collaborations & mentoring, internal pre-submission review; NIFA review panels

• Fee-based services: plants & seeds, analytical services, workshops, trainings, publications, certifications…

• Partnerships: State or County Agencies, private nonprofits or for-profits

Moloka’i Extension Office

Moloka’i Applied Research Farm

Kahului Extension Office

Kula Agriculture Park Site

Maui Agricultural Research Center

Haleakala Agricultural Experiment Station

Maui County Research & Extension Stations

webinars

part of Land-grant University System

national network

HORTICULTURE

ranching

ON

LIN

E

Local Access

seminars

ENVIRONMENT

agriculture

nutrition

Transformational Education

Small Business

Ru

ral

HEALTHYPEOPLE

community economic vitalityFAMILY WELL-BEING

FOODSAFETY

4-H youth development

learning tools

translating research

URBAN

civic engagement

TRUSTED RESOURCE

ask-an-expert

wate

r co

nse

rvatio

n

Disaster preparedness

FO

RE

ST

RY

All 50 statesDistrict of Columbia

U.S. territories

LeadershipDevelopment

ENERGY

farm

ing

train the

trainer

Maui County Cooperative Extension

Looking to Looking to improve lives for improve lives for

the next 100 the next 100 years!years!

MEACA Program States

• Alabama• Florida• Georgia• Kansas• Michigan• Missouri

• North Carolina• Pennsylvania• Tennessee• Texas• West Virginia• Wisconsin

Role of Partner States

• Facilitate education, outreach, and enrollment activities related to CES outreach within each state.

• Conduct training events, including webinars for extension professionals statewide and provide them with ACA resources, materials and support.

• Conduct on-going weekly evaluation & reporting (transition to monthly in April)

Initial Timeline for Implementation, 2014

• Jan 6: Training of staff from (12) sub-award states in DC with CMS & NIFA

• Jan 24: First weekly evaluation data due

• Mar 31: Open Enrollment ended

• TOTAL of (10) WEEKS OF INITIAL PROGRAM IMPLEMENTATION

MEACA Program Initial Results

• 38,500 consumers (including nearly 9,000 young adults) reached with direct education and outreach efforts

• 44,500 consumers assisted with enrollment in health insurance or referred to CACs and Navigators

• 2.6 million consumers were reached via indirect outreach efforts

Documents

Maui County Cooperative Extension Planning for the 21 st Century April 29, 2014