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The Study of the Customer Satisfaction About
Mutual Fund Investment
Presented By :- Rana Tarun
INDEXINDEX TOPICTOPIC
About India Infoline Ltd.About India Infoline Ltd.India Infoline Ltd. History.India Infoline Ltd. History. India Infoline Ltd. Key milestones.India Infoline Ltd. Key milestones.Today India Infoline Ltd. Today India Infoline Ltd. Mutual Fund India Infoline Ltd.Mutual Fund India Infoline Ltd.Research ObjectiveResearch ObjectiveAnalysis & InterpretationAnalysis & InterpretationLimitation of reportLimitation of reportRecommendationRecommendation
The India Infoline Group, Comprising the holding company, India Infoline ltd and its wholly owned subsidiaries offer the
entire gamut of investment product ranging from Equities and derivatives trading, Commodities trading, Portfolio
Management Services, Mutual Fund, Life Insurance And Loan Product. It also owns and operates,
www.indiainfoline.com and www.5paisa.com .
India Infoline Ltd is a company listed on both the leading stock exchanges in India namely the Bombay Stock Exchange ( BSE ) and The National Stock Exchange ( NSE ).
About India Infoline Ltd.About India Infoline Ltd.
A group of professionals formed a company called Probity Research & Services Ltd. The name was later changed to India Infoline. The objective was to provide unbiased and independent information to market intermediaries and investor.
India Infoline Ltd has fixed its issue price at Rs 76 per equity share. The 100% book built offer 1.19 crore shares in the price brand of Rs 70-80 closed on April 27, 2005 and was oversubscribed 7.22 times. While the QIB portion was oversubscribed 10.49 times, the non-institutional investors segment was oversubscribed 5.64 times.
India Infoline Ltd. History.India Infoline Ltd. History.
Incorporated on October 18, 1995 as Probity Research & Services.
Launched Internet portal www.indiainfoline.com in May 1999
Commenced distribution of personal financial product like Mutual Fund and RBI Bonds In April 2000.
Launched online trading in shares and securities branded as www,5paisa.com in July 2000.
Started Life Insurance agency business in December 2000 as a Corporate Agent of ICICI Prudential Life Insurance.
India Infoline Ltd. Key milestones.India Infoline Ltd. Key milestones.
Became a depository participant of NSDL in September 2001.Launched stock messaging services in May 2003.
Acquired commodities broking license in March 2004.
Launched portfolio management services in August 2004.
Listed on NSE And BSE on May 17, 2005.
Acquired NBFC license in May 2005.
1. India Infoline Ltd.Equity Broking
2. India Infoline Commodity Ltd. Commodity Broking
3. India Infoline Distributed Company Ltd.Mutual Fund, I .P.O.
4. India Infoline Insurance Service Ltd.Life Insurance
5. India Infoline Investment Service Ltd.N.B.F.C.
6. India Infoline Insurance Broker Ltd.General Insurance
7. India Infoline Media & Research Ltd.Stock Massages Services
Today India Infoline Ltd.Today India Infoline Ltd.
Mutual Fund India Infoline Ltd.Mutual Fund India Infoline Ltd.
A Mutual Fund is a trust that pools the saving of a number of investors who share a common financial goal.
Types of Mutual Fund Scheme
1. By Structure
- Open-Ended Funds
- Close-Ended Funds
- Interval Funds
2. By Investment Objective
- Growth Funds
- Income Funds
- Balanced Funds
- Money Market Funds
3. Other Scheme
- Tax Saving Schemes
A) Primary Objectives:1. To know the awareness about Mutual Fund.2. To study on Customer Preferences & Satisfaction of Mutual Fund.
B) Secondary Objectives :1. To check the parameters, which are most prefer by
Customer.2. To check, which mutual funds schemes, the Customer likes
to invest money.
Research ObjectiveResearch Objective
Frequency Percent Valid Percent
Cumulative
Percent
Valid
Yes 280 56.0 56.0 56.0
No 220 44.0 44.0 100
Total 500 100 100
Yes28056%
No22044%
Yes No
Interpretation:-From above table and graph we can say that 56% Customer are aware of Mutual Funds so that it is good for AMC, that 56% Customer have general information of Mutual Funds.
Analysis & InterpretationAnalysis & InterpretationAwareness Mutual Fund
Frequency Percent Valid Percent
Cumulative Percent
Valid
Mutual Fund 230 46.0 46.0 46.0
Equity 270 54.0 54.0 100
Total 500 100 100
Mutual Fund, 230, 46%
Equity, 270, 54%
Mutual Fund Equity
Interpretation:-From above table and graph we can say that 46% Customer are Interest of Mutual Funds so that it is good for AMC, that 54% Customer have general information of Mutual Funds.
Interest in Mutual Fund
SourceNo. of
Respondents PercentageValid
PercentCumulative
Percent
Television 115 36% 36% 36%
Friend 35 11% 11% 47%
Newspaper 41 13% 13% 60%
Relatives 49 15% 15% 75%
Internet 30 9% 9% 84%
Others 50 16% 16% 100%
Total 280 100%
No. of Respondents
Television115
36%
Friend35
11%
Newspaper41
13%
Relatives49
15%
Internet30
9%
Others50
16%
Television Friend Newspaper Relatives Internet Others
Interpretation:-From above table and graph we can say that 36% Customer are find information about Mutual Fund though Television and 9% Customer are information about Mutual Fund though Internet, and respectively Friends 11%,Newspaper 13%,Relative 15% and other 16%.
Information in Mutual Fund
Frequency Percent Valid Percent
Cumulative Percent
Valid
Yes 210 75.0 75.0 75.0
No 70 25.0 25.0 100
Total 280 100 100Yes210
75%
No70
25%
Yes No
Interpretation:-From above table and graph we can say that 75% customer are investing in Mutual Fund and other 25% customer are not investing in Mutual Fund.
Investing in Mutual Fund
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Open Ended
160 76.0% 76.0% 76.0%
Close Ended
50 24.0% 24.0% 100.0%
Total 210 100%Open Ended
16076%
Close Ended50
24%
Open Ended Close Ended
Interpretation:-From above table and graph we can say that 76% Customer are investing in Open Ended Mutual Fund Scheme And Other 24% Customer are Investing in Close Ended Mutual Fund Scheme.
Mutual Fund Scheme
Frequency
Percent Valid Percent
Cumulative Percent
Valid
Security 65 31.0 31.0 31.0
Tax Benefit 95 45.2 45.2 76.2
Low Risk 50 23.8 23.8 100
Total 210
Security65
31%
Tax Benefit95
45%
No Risk50
24%
Security Tax Benefit No Risk
Interpretation:-From above table and graph we can say that 45% Customer are Invest in Mutual Fund Because of Tax Benefit, 31% Customer are invest in Mutual Fund Because of Security and 24% Customer are invest in Mutual Fund Because of Low Risk.
Reason Of invest in Mutual Fund
Source No. of Respondents Percentage
Reliance 55 26.2%
SBI 95 45.2%
TATA 35 16.7%
HDFC 15 7.1%
Other (Specify) 10 4.8%
Total 210 100.0%
Reliance, 55, 26%
SBI, 95, 45%
TATA, 35, 17%
HDFC, 15, 7%
Other (Specify), 10,
5%
Reliance SBI TATA HDFC Other (Specify)
Interpretation:-From above table and graph we can say that 45% Customer are preference invest in SBI Mutual Fund, 26% Customer are preference invest in RELIENCE Mutual Fund And 17% Customer are preference invest in TATA Mutual Fund, 7% Customer are preference invest in HDFC Mutual Fund and Other 5% Customer are preference invest in Other Company Mutual Fund.
Company Most Prefer In Mutual Fund
Frequency
Percent Valid Percent
Cumulative Percent
Valid
Highly Agree 35 16.7% 16.7% 16.7%
Agree 135 64.3% 64.3% 81.0%
Disagree 30 14.3% 14.3% 95.0%
Highly Disagree 10 04.8% 04.8% 100%
Total 210
Highly Agree35
17%
Agree135
64%
Disagree30
14%
Highly Disagree
105%
Highly Agree Agree Disagree Highly Disagree
Interpretation:-From above table and graph we can say that 64% Customer are Agree with Satisfied service which is provide by A.M.C., 17% Customer are Highly Agree with Satisfied service which is provide by A.M.C., 14% Customer Are Disagree with Satisfied service which is provide by A.M.C. and 5% Customer are Highly Disagree with Satisfied service which is provide by A.M.C.
AMC Service Satisfaction
Interpretation:From above table we can see that most of Customer wants safety, return and tax benefits from different investment products so that they are investing their money in safe investment product. Here we are giving 1 to 10 rank from our survey. Which is Customer are prefer for investing their money.
PARAMETERS RANKSafety 1
Return 2
Tax Benefits 3
Transparency 4
Maturity 5
Frequency 6
Liquidity 7
Lock in period 8
Flexibility 9
Investment limit 10
Security Liquidity
Transparency Lock in period
Maturity Tax benefits
Return Flexibility
Frequency Investment limit
Preference Of Client
Bank FD Equity market
Relief bond Postal schemes
Insurance PPF
Interpretation:From above analysis many investors want to invest money in safe products which gives above investment parameters, in this question many Customer give top 3 ranks to postal schemes, PPF, and insurance because they wants safety, High return, and tax benefits.Here I give 1 to 6 ranks to different products after completing my survey.
PRODUCT RANKPostal schemes 1
PPF 2
Insurance 3
Bank FD 4
Equity market 5
Relief bond 6
Investment Product
1.I surveyed only 280 respondents while there are lots of investment consultants in these areas. Some of them do not know about MUTUAL FUND so on this ground my survey may be faulty.
1.My respondents are not perfectly divided their occupation with another occupations. Some of them are doing this business as a part time and some of them are female but whole business is done by their husbands. And some of them are not interested in another investment business.
Limitation of reportLimitation of report
RecommendationRecommendation I find certain points on which the company must take some
decisions about their structure and modify their policy for acquiring large market.
1. Most of investors are salary employees and they want security, highly return, and tax benefits. So that company and government focusing on new investment products which provide these parameters to investors.
2. Most of investors are interested in postal schemes, PPF, and insurance so that AMC (Asset Management Company) gives more on behalf of these investment products.
3. Some of investment consultants are not interested in Mutual Funds, because they have no information about Mutual Fund. And they are not suggesting Mutual Fund to their clients.
