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Matthew Ellis
1/31/2011 CS410 Blue Team 1
Outline What is the problem? Societal Impact Solution How it works Market Competition Why P.A.T? Potential Downfalls Conclusion Works Cited
1/31/2011 CS410 Blue Team 2
What’s the problem? Auto Theft accounts for one of the most
expensive crimes in the United States
“Every 40 seconds a vehicle is stolen in the United States”
15 vehicles by the end of this presentation
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Insurance Information Insititue
Impact “In 2009 the value of stolen motor vehicles
was nearly $5.4 billion” “Only 12.4% of thefts were cleared by
arrests or other means”
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Insurance Information Institute
Impact cont.Most stolen vehicles in Virginia in 2009
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Rank Name Year
1 Accord 1996
2 Civic 1999
3 Caravan 1996
4 Camry 2009
5 F150 1997
6 Explorer 1999
7 Jeep Cherokee
1996
8 Corolla 2009
9 Taurus 1996
10 Altima 2005
Source: National Insurances Crime Bureau
Is your vehicle in the top ten?
Solution
P.A.T
Personal Auto TrackerA tracking device that can be used on a cell
phone to track your vehicle in real time in the event of a theft.
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How it works Uses GPS technology to remotely track your
vehicle in real time through a transmitter hidden in the vehicle.
P.A.T software tracks your vehicle and provides important information such as Vehicle speed Direction Provides police non-emergency numbers depending on
the location of the vehicle
In the event of a system failure, P.A.T can use radio frequency tracking as a backup to GPS
1/31/2011 CS410 Blue Team 7
Market
Auto OwnersSpecifically: Those who do not have full
coverage insurance.
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Compitition Onstar – Stolen Vehicle Assistance
Found on select GM vehiclesUses GPS to track vehicles remotelyCan then shutdown vehicles engine to thwart
the thief$20-$30/month fee
1/31/2011 CS410 Blue Team 9
Source – onstar.com
Compitition cont. LoJack
Uses radio frequency technology to track the vehicle
Claims a 90% recovery rate“Most” police have receivers to track the vehicle
and recover it~3 mile limit$695-$995
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Source – lojack.com
Why P.A.T?
Combines the best of both worldsAftermarket productReal time remote tracking not limited by
distanceProvides the owner with a means to track
the vehicle as well as police○ Peace of mind
Cost effective○ ~$200-$300 one time fee
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Potential Downfalls
CompititionOnstar and Lojack have been around for
awhile and are strong competitorsBoth have a solid client base
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Vs. Vs. P.A.T
Conclusion While P.A.T isn’t a new
idea, it solves the short falls of other tracking services in a way that is cost effective and reliable.
By letting the owner track his/her vehicle as well as police, the owner isn’t left at home guessing if the police are making progress toward recovery.
Can lead to the recovery of that one car or truck that holds that special place in your heart.
1/31/2011 CS410 Blue Team 13
Works Cited NICB – National Insurances Crime Bureau
https://www.nicb.org/newsroom/nicb_campaigns/hot%E2%80%93wheels/hot-wheels-2009
LoJackhttp://www.lojack.com/
OnStarhttp://www.onstar.com/web/portal/home
Insurance Information Institutehttp://www.iii.org/issues_updates/auto-theft.html
1/31/2011 CS410 Blue Team 14