Mattew West ( Yahoo ) at ro:newmedia 5.0

Yahoo! Presentation Template, Confidential

Yahoo! Yahoo!

Matt WestMatt WestDirector Content & Expansion MarketsDirector Content & Expansion Markets


Telling Stories

Global Platforms

Local Experiences



Yahoo! Media Strategy

Yahoo! Content

LicensedLicensed OriginalOriginal CrowdSourcedCrowd

Sourced


FRAGMENTATIONFRAGMENTATION


THETHE 24-HOURNEWS CYCLEIS GONE


A Winning Combination

The world’s largest online media company adds the web’s first and largest crowd-sourced content creation platform


Leveraging Complementary Assets

Audience & Premium Content

World-class editorial

Portfolio of #1 properties primed for social content

Delivering relevancy and personalized media

Traffic and search insights deliver precision programming

Platform & Long Tail Content

First crowd sourced-media platform launched in 2005

Open, scalable platform

World's largest contributor base:400k+

2M+ content assets in library: text, video, images and audio

60,000 topics

Assignment Desk


Superior Relevance Across Content Categories

lifestyle

news & information

travel

automotive

arts & entertainment

sports & recreation

business & finance

consumer electronics & technology

health & wellness

home improvement

2M+ Articles, Videos and Images

59 Categories


End Result: Package Featured on Yahoo!


Yahoo! Originals

http://uk.tv.yahoo.com/x-factor-blog/article/10293/viewer-fury-at-x-factor-decision.html

http://uk.specials.yahoo.com/well-i-never/22770066/mo-vember


Global Platforms

Yahoo! Presentation Template, Confidential 04/08/23Yahoo! Presentation, Confidential 13


Yahoo! Presentation Template, ConfidentialYahoo! Presentation, Confidential 15 04/08/23

Yahoo! Pulse


Yahoo! News


XYahoo! Lifestyle

Yahoo! Presentation Template, Confidential 04/08/23Yahoo! Presentation, Confidential 18

Yahoo! MessengerYahoo! Mail


The fastest webmail in the worldThe fastest webmail in the world

• Citable 3rd party validation of fastest speed compared to competitors• Internal tests of high performance/speed

#1 in spam protection#1 in spam protection

• Ranked #1 in spam by Fraunhofer Society study in Germany • Internal spam measures

The most storage of any webmailThe most storage of any webmail

• Only webmail with Unlimited storage• 25MB Attachment limit (2.5X Hotmail)

A seamless PC to mobile experience A seamless PC to mobile experience


Messenger Android/iPhone/Web

Yahoo! Applications 2010 Overview, Confidential 20


New Messenger - beta launch today!

“INSTANT GAMING” – PLAY SOCIAL GAMES WITH FRIENDS - play some of the most popular social games with friends, starting with games from publishers like Zynga (coming soon), Elex, and OMGPOP.

MANAGE ALL YOUR SOCIAL NETWORKS FROM ONE PLACE - allows people to view, comment on and like real-time updates from Yahoo! Pulse, Flickr, Facebook. And now you can chat with your Facebook friends right from Messenger.

STAY CONNECTED ANYTIME, ANYWHERE - Yahoo! Messenger offers a familiar experience across devices, whether on desktop, the Web, or mobile devices. Stay signed into Messenger on multiple PC’s simultaneously with MPOP (multiple points of presence) and access your IM history wherever you are with SSA (server side archiving).


Local Experiences




Yahoo! To 22m Turks until Aug 2010…TR simple metro front page All Top 4 news publishers in Turkey (Habertürk, Hürriyet, NTVMSNBC... ) YAP applications PA Modules; 13 in total (Arabam (Autos), Gittigidiyor/eBay (E-commerce), Kariyet.net (HR), Mackolik (Sports), MilliyetEmlak (Real Estate)...) Signed contracts with 17 Publishers, got rights to use their content. Aim to increase Unique Users from 500K to 1.500.000 in 1.5 - 2 months

25

Turkey ‘simple metro’ home page



Norway Russia

Denmark Greece* Nov

Sweden

Turkey



Yahoo! Media Products

Yahoo! Confidential 29



Y! Romania 2011


Documents

Mattew West ( Yahoo ) at ro:newmedia 5.0