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Student brand manual created for SPAD 301 Sports Marketing Sp 2011 at Univeristy of Charleston (WV).
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MGZ “That’s What I’m Here For”
Brand: Matthew G. Zak
Unique Selling Proposi0on
• My ability to overcome obstacles in my life is what differen0ates me from the masses
• I have over come a learning disability(Dyslexia) took many reading and math classes to rid myself of Dyslexia
• My second selling point is my ar0s0c views on subjects (my ability to think outside the box)
Con0nued Selling Proposi0on
• My third unique selling point is my easy going aFtude, puts people at easy and shows a wave of confidence
• I’m always open to new ideas and not stubborn to cri0cism
LOGO
Con0nued Logo • My Logo is at the front of my presenta0on and it is my ini0als
• I wanted my logo to be similar to MGM, because they are well known as one of the best hotels in the world.
• I choose green for a growth and money comparison
• Yellow is to represent my youth and a show of happiness for me
• I wanted to keep the same colors as MGM as well, to con0nue the theme
Tagline
• "That's What I'm Here For“ • I think this is a good tagline to go by because it shows I’m ready and commiVed to the task at hand
• I want to make sure that companies can depend on me to get the job done without any help
Words I want to be known for
• Some terms and words I want to be referred to as are determined, mo)vated, driven, posi)ve, and dependable
• I believe these words are key to making me become a great asset to a company
• These words can make me into a great person as well, by being a posi0ve influence in my community
• These are words that I want people to think of me as, to make me a successful person
Features
• Some great features I have are computer knowledge, crea)ve mind, and great writer
• Having computer based knowledge is essen0al to having a good career in today's work force
• Having crea0ve ideas can be a valuable asset to a company for new change
• Being a great writer is also vital in communica0ng your thoughts and ideas to a company
Benefits
Con0nued Benefits
• The benefits from these features are social media crea)ons, new marke)ng ideas, and be6er wri6en ar)cles
• All those features can be used for any organiza0on or franchise
• Social medias are becoming the latest tool in marke0ng a team so it is important to learn how they work
How I want to advance • Create business cards to hand out
• I want to present myself as a professional
• Ways in which I will be professional are, listening, being polite, intelligence and dressing appropriately (suit and 0e)
• Create my own website to market myself beVer to prospec0ve jobs
• To be involved, whether it’s through speaking events or conven0ons, to get my name out
Imagines people associate with me
• Images I want people to associate with me are Winning, Intelligence and Crea)ve.
• Winning would be a by product of my hard work I put forth
• Intelligence is a important to me and shows I put the 0me and effort to learn
• No one wants a dull boring person, companies are always looking for fresh new ideas to expand their products (Crea)vity)
Projects I have worked on
• Event management for women’s volleyball at UC, WVIAC and invita0onal tournaments
• Created a baseball media guide for the 2010-‐2011 season
• The next project I am working on is for the promo0on of regular season men’s soccer games for 2011
Career Board of Directors
• Dan Du’va who is head of communica0ons for the Trenton Devils
• Tony DeMeo who is the former coach of the UC football team
• My last director is Dennis McMillen, who I have kept a steady rela0onship since my freshman year at UC