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Target Audience - 18-35 years old / Male and Female / Trance Enthusiasts Deliverables Logo Promotional material – flyers, posters, magazine adds, plus tickets for the nights. A limited edition set of vinyls containing the 100 top trance tracks – 12 vinyls in total. A mixmag supplement about the history of trance. A second mixmag supplement containing the 100 best trance tracks and 1 mixmag C.D. Brief 1_Board 1/5
Citation preview
Mat Khan
To celebrate trance music Mixmag are hosting a series of 12 nights, 1 a month throughout 2013 finishing on new years eve celebrating 20 years of trance.
DeliverablesLogoPromotional material – flyers, posters, magazine adds, plus tickets for the nights.A limited edition set of vinyls containing the 100 top trance tracks – 12 vinyls in total.A mixmag supplement about the history of trance. A second mixmag supplement containing the 100 best trance tracks and 1 mixmag C.D.
Target Audience - 18-35 years old / Male and Female / Trance Enthusiasts
Brief 1_Board 1/5
Mat Khan
Nights
1-1990-1995(only tracks will be played from this era)Venue – CreamDate – 26th January 2013 Line UpPaul Van DykM.I.K.E PushChe ArmstrongMarcelo NoyaDeep LoveFilip Mark 2-1995-2000(only tracks will be played from this era)Venue – GatecrasherDate – 24th Febuary 2013 Line UpArmin Van BuurenAbove & BeyondATBDJ TiestoGareth EmeryMarkus Schulz 3-1990-2000(only tracks will be played from this era)Venue – PassionDate – 30th March 2013 Line UpFerry CorstenSander Van DoornLangeDJ SashaPaul OakenfoldArmin Van Buuren
4-2000-Present(only tracks will be played from this era)Venue – Misistry Of SoundDate – 27th April 2013 Line UpBTMarco VJohn DigweedHernan CattaneoMauro PicottoAbove & Beyond
Venues_Ministry of sound – LondonPassion (at the Emporium)– Coalville - North West LeicestershireGatecrasher – BirminghamCream – Liverpool Reasons – They are or were the most reputable venues for the trance community, which would help attract old and new clubbers. Also they are situated in a variety of locations throughout the UK. All the nights will be held on the last Saturday of each month apart from New Years Eve, which falls on a Tuesday. 6 DJ’s Will Play at each night apart from new years eve which will be 12.
5-Positiva – Trance Record Label(only tracks will be played from this label)Venue – CreamDate – 25th May 2013 Line Up Filo & PeriRonski SpeedKyau vs AlbertSander KleinenbergThe ThrillseekersDarude 6-Gatecrasher Classics(only tracks will be played from Gatecrasher)Venue – GatecrasherDate – 29th June 2013 Line UpFatboy SlimM.I.K.E. PushGeorge AcostaD-NoxRobert MilesNick Warren 7-Passion Classics(only tracks will be played form this night)Venue – PassionDate – 27th July 2013 Line UPMenno De JongMario PiuDJ TarkanMatt DareyChris LiebingMatt Hardwick 8-Manifesto – Record Label(only tracks will be played from this labelVenue – Ministry Of SoundDate – 24th August 2013 Line UpFrank TraxPete TongGabriel and DresdonPaul Van DykeFerry CorstenSasha 9-Xtravaganza – Record Label(only tracks will be played from this label)Venue – PassionDate – 28th September 2013 Line UpJohn DigweedTalla 2XLCPublic DomainEddie HalliwellDJ TristanBT
10- Cream Classics(only hard trance will be played)Venue – CreamDate – 26th October 2013 Line UpChristopher LawrenceSignumHernan CattaneoMatt DareyBT - Brian Wayne TranseauFrank Trax 11-Ministry Of Sound Classics(only tracks will be played from this label/club)Venue – Ministry Of SoundDate – 30th November 2013 Line Up Marcelo NoyaRobert MilesATBDJ TiestoGareth EmeryMarkus Schulz
12 – New Years Eve – celebrating the last 20 yearsThe Best Of TranceVenue – GtecrasherDate – 31st December 2013 Line UpMauro PicottoDJ TiestoEddie HalliwellPaul Van DykMatt DareyFerry CorstenPete TongAbove & BeyondSander Van DoornMatt HardwickMarco VScott Bond
ConceptIn order to create a stronger link with all the aspects of the campaign and brand, a set of futuristic shapes will be used. A different one will be used for each night / vinyl all with an aesthetic relationship to each other. Also a set colour pallet will be used in different combinations to allow for visual difference but keep brand continuity.
Colour PalletS
ha
pe
s
The shapes and colours have been inspired by prior trance night promotional material and the futuristic and electronic nature that surrounds artwork aimed to draw in a trance target audience.
Brief 1_Board 2/5
Mat Khan
Sa
turd
ay
26th
Ja
nu
ary
201
310
pm
-6a
m
Pre
sen
ts 20 Years Of Trance
Night 1/121990-2000
Paul Van Dyk/M.I.K.E. Push/Che Armstrong/Macelo Noya/Deep Love/Filip Marak
Admission Ticket
Last Admission 2amOver 18’s Only
Identification Required
From
£20
Cream/Wolstenholme Square/1-3 Parr Street/Liverpool/L1 4JJ
Sa
turd
ay
26th
Ja
nu
ary
201
310
pm
-6a
m
Pre
sen
ts 20 Years Of Trance
Night 1/121990-2000
Paul Van Dyk/M.I.K.E. Push/Che Armstrong/Macelo Noya/Deep Love/Filip Marak
Admission Ticket
Last Admission 2amOver 18’s Only
Identification Required
From
£20
Cream/Wolstenholme Square/1-3 Parr Street/Liverpool/L1 4JJ
Sa
turd
ay
26th
Ja
nu
ary
201
310
pm
-6a
m
Pre
sen
ts 20 Years Of Trance
Night 1/121990-2000
Paul Van Dyk/M.I.K.E. Push/Che Armstrong/Macelo Noya/Deep Love/Filip Marak
Admission Ticket
Last Admission 2amOver 18’s Only
Identification Required
From
£20
Cream/Wolstenholme Square/1-3 Parr Street/Liverpool/L1 4JJ
Sa
turd
ay
26th
Ja
nu
ary
201
310
pm
-6a
m
Pre
sen
ts 20 Years Of Trance
Night 1/121990-2000
Paul Van Dyk/M.I.K.E. Push/Che Armstrong/Macelo Noya/Deep Love/Filip Marak
Admission Ticket
Last Admission 2amOver 18’s Only
Identification Required
From
£20
Cream/Wolstenholme Square/1-3 Parr Street/Liverpool/L1 4JJ
Night 1/12
Pre
sen
ts
Night 1/12
1990-2000
www.20yearsoftrance.co.uk
Celebrating The Last 20 Years Of Trance
Paul Van DykM.I.K.E. PushChe ArmstrongMarcelo NoyaDeep LoveFilip Marak
Saturday 26th January 201310pm-6am Early Bird Tickets £20 + Booking FeeStandard Tickets £25 + Booking Fee Cream - Liverpool
CreamWolstenholme Square1-3 Parr StreetLiverpoolL1 4JJ
Ticket Hotline 08449 20 20 20 www.20yearsoftrance.com/tickets
20 Y
ears
Of
Tra
nce
Night 1/12
Pre
sen
ts
Night 1/12
1990-2000
www.20yearsoftrance.co.uk
Celebrating The Last 20 Years Of Trance
20 Y
ears
Of
Tra
nce Paul Van Dyk
M.I.K.E. PushChe ArmstrongMarcelo NoyaDeep LoveFilip MarakSaturday 26th January 201310pm-6am
CreamWolstenholme Square1-3 Parr StreetLiverpoolL1 4JJ
Ticket Hotline 08449 20 20 20 www.20yearsoftrance.co.uk/tickets
www.cream.co.ukwww.mixmag.netwww.facebook/20yearswww.twitter.com/20yearswww.20yearsoftrance.co.uk
Early Bird Ticket £20 + Booking Fee Standard Ticket £25 + Booking Fee
Left_A1 Event Poster Top Right_Tickets Bottom Right_A5 Flyer
The promotional material for each night will keep the same format, scale and layout. The different shapes proposed would replace the shape in use and the colour would be changed along with information for the night.
P
rom
oti
on
al M
ate
ria
l
Brief 1_Board 3/5
80 -90 OF ThE GREATEST TRANCE TRACKS
Pre
sen
ts 8090
60 -70 OF ThE GREATEST TRANCE TRACKS
Pre
sen
ts 7080
60 -70 OF ThE GREATEST TRANCE TRACKS
Pre
sen
ts 6070
60 -70 OF ThE GREATEST TRANCE TRACKS
Pre
sen
ts 5060
Mat Khan
Vin
yl a
nd
Pa
cka
gin
g
The vinyl is packaged with a double sleeve. The outer sleeve contains the track listing and 20 years of trance branding. The inner sleeve strengthens the limited edition feel, as this is rare for dance music vinyl.
The logo and numbers (90-100) are taken from the front of the sleeve and used on the inner sleeve, printed with a slight tone difference form the rest of the inner sleeve. This leaves a faint impression creating high-end aesthetic again strengthening the vinyl’s limited edition feel.
Proposed artwork for the next four vinyl releases.
Brief 1_Board 4/5
Mat Khan
Mix
ma
g C
ove
r a
nd
Su
pp
lem
en
ts
Mixmag is the biggest dance music magazine in England and is a great way to reach the target audience. As this is a celebration of trance aiming to attract the attention of new and old trance enthusiasts the Mixmag special edition will contain 3 supplements in order to create nostalgia, energy and a good feeling about the set of nights ahead. Brief 1_Board 5/5