MY MASTERY JOURNEY TIMELINE:

Entertainment Business M.S.

By Ena J. Ampy

MASTERY: PDL

Goal: Acquire the tools that I need to determine my Life’s Task and to develop my

Mastery Journey

• Read the required textbook, Mastery, to gain knowledge on the

concepts: Life’s Task and Mastery Journey

• Utilize the development of the assigned research paper to embrace the

journey of an accomplished master

• Commit to visiting my Mastery Journey blog daily to document

inspiration and encouragement toward reaching my Life’s Task

• Complete a research paper on My Mastery Hero, Berry Gordy, who

created the “motown sound”

EXECUTIVE LEADERSHIP

Goal: To enhance my leadership qualities and to understand how to make

decisions that are best for business and the supervised group

• Take personal leadership assessments to determine what

leadership qualities I posses and what qualities I can gain

• Utilize executive leadership case studies to learn from the

leadership styles of others

• Join Full Sail University’s Black Student Union, a club that is

focused on social awareness and promoting leadership and diversity

• Read the article, Breaking The Stained Glass Ceiling: Women’s

Collaborative Leadership Style as a Model For Theological Education

PROJECT AND TEAM MANAGEMENT

Goal: To expand my knowledge of project planning and to

work effectively and efficiently on a team

•Utilize team management case studies to learn

from the successes and failures of past team projects

• Create a project plan that can be utilized beyond

the completion of the course

• Read, Team Effectiveness and Team Coaching

Literature Review

BUSINESS STO RYT ELLING & BRAND D EVELOPMENT

Goal: To sharpen my skills in development and marketing of a

product

•Use brand development case studies to develop my

understanding of how a brand comes about

•Apply storytelling techniques in daily life sales and

service pitches

•Read the article, Brand Identity Development and the

Role of Marketing Communications: Brand Experts’ View

ENTERTAINMENT BUSINESS FINANCE

Goal: To learn how to utilize statistics and industry trends

to make wise choices for financial benefit

•Meet with a financial planner to gain further

insight into entertainment business finance

•Become a member of the Central Virginia African

American Center of Commerce

•Read, Inside the Business Mind of Russell

Simmons

NEGOTIATING AND DEAL-MAKING

Goal: To understand how to make business decisions

that are in my own best interest and the interest of

my clients

•Read and analyze Negotiating and Deal-

Making case studies

•Utilize role playing to practice the skills

acquired from the course

• Read the article, Get what you want--NOW

PRODUCT AND ARTIST MANAGEMENT

Goal: To understand the role of the artist manager and

what it takes to develop the career of the client

• Learn and memorize strategic artist

management techniques

• Work with an artist manager to apply problem

solving techniques for artists

• Read the article, Russell Simmons, King of Rap

ADVANCED ENTERTAINMENT LAW

Goal: To become aware of the legal precautions to protect my

career and the careers of my clients

•Read and analyze entertainment law case studies

•Memorize entertainment property principals

•Review additional artist contracts with a current

artist manager

•Read the article, Entertainment Law: Agents,

Managers, Attorneys, and Promoters

ENTERTAINMENT MEDIA PUBLISHING & DIST

Goal: To become aware of the process to execute a

project and delivery it to an audience at the

expected sales goals

•Read and analyze publishing and

distribution case studies

•Develop a publishing/distribution plan

•Read the article, Starting a Music Business

for $0

DIGITAL MARKETING

Goal: To develop my skills in online media markets that enhance

connection, communication, and collaboration with clients and services.

•Teach a social media and marketing class to entrepreneurs

through The Greater Richmond Small Business Development Center

•Develop an audience engagement proposal

•Explore the various avenues of digital marketing

•Read the article, Digital Marketing Requires fusion of

Technology, Creative Vision

BUSINESS PLAN DEVELOPMENT

Goal: To strengthen my ability to organize my vision into a professional

format that portrays the passion and the possibilities of the business

•Understand and memorize business concepts

•Research the industry area that I intend to develop my

business plan on

•Edit my current business plan to include the ne discoveries

from the course

• Read the article, A Sensible Business Plan Can Help Advance

Your Career

FINAL PROJECT BUSINESS PLAN

Goal: To execute the business plan and learn how to verbally

present it

•Take various opportunities to develop my public speaking

skills

•Formally present a business plan

•Gain insight from industry professionals after presenting

the business plan

•Research various videos containing business plan

presentations

INDUSTRY LEADERS

1. Sheliah Belle (804) 338-4235

2. Traci LaTrelle (202) 806-3553

3. Isabella Castro (818) 917-1118

4. Kevin Reed (202) 806-9687

5. Daphanie Cassel (832) 687-4572

6. Earnest Pugh (301) 556-8665

A MENTOR TO ME:

He or she must be able to strengthen my weaknesses while

further developing my strengths.

He or she must be able to challenge me and hold me

accountable when I feel intimidated or fearful.

He or she must be able to listen when I have questions.

He or she must be able to give me an active role to grow from.

He or she must above all believe in themselves, their vision,

and the audiences who they serve.

MASTERY JOURNEY SUMMARY

My Mastery Journey is a process of pruning and

planting into my career. Full Sail is giving me so

many opportunities to challenge myself and to

access the resources that will expand my mind. I

have learned so much in such a short time and I

believe that the best is yet to come. On this journey,

opportunities will come and some may go but I am

destined to succeed no matter what!!!!!

REFERENCES

White, A., & Barnes, T. (1994). Gordy speaks. Billboard, 106(45), 63.

Journal of Research on Christian Education. Sep 2011, Vol. 20 Issue 3, p309-329. 21p.

Coaching: An International Journey of Theory, Research & Practice. Sep2013. Vol. 6 Issue 2,

p166-136. 21p.

Managing Global Transitions: International Research Journal. Spring 2013, Vol. 11 Issue,

p61-78. 18p. 1Diagram, 2 Charts.

Black Collegian. Feb2008, Vol. 38 Issue 2, p22-26. 4p.

Good Housekeeping. Jan2001, Vol. 232 Issue 1, p106. 5p

Essence (Essence). Mar1988, Vol. 18 Issue 11, p61. 3p. 10 Black and White Photographs

Ateneo Law Journal Mar2010, Vol. 54 Issue 4, p817-849. 33p.

Electronic Muician. Nov2013, Vol. 29 Issue 11, p60-65. 5p.

Eweek. 10/17/2013, p3-3. 1p.