Mastering the Internet, XHTML, and JavaScriptinfotechyu.weebly.com/uploads/1/6/0/9/16099096/google-01.pdf · 2019. 8. 3. · You need to position your site with search engines through

Search Engine

Publish by: osama Alkhoun 2

CopyRights (c) by Osama Alkhoun-

Spring Semester 2010

Outline What is a search engine?

To find your website through search engine ?

What is the importance of search engines?

What are the advantages of search engines?

About Search Engine famous "Google"

What does it mean to Google?

History of Google Search Engine

The development of the Google search engine

How to return the results in the Google search engine?




What is a search engine?




What is a search engine?

Definition: A computer program that retrieves documents or files or data from a database or from a computer network (especially from the internet)

A web search engine is designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. The information may consist of web pages, images, information and other types of files.




What is a search engine? (continued….)

A search engine is an information retrieval

system designed to help users to find

information stored on a computer system.

A search engine is a website or type of

software, that searches files across the internet

for specific keywords or phrases defined by

the user.




To find your website through

search engine ?

The top 10 lists on Search engines and how they

rely on the following items to find a site and help

you gain good positioning:

1. Meta tag data – the keywords that place a customer

or viewer to your site, required for every single page,

20 meta tags per page.

2. Description tags – your site descriptions on every

page of your site





search engine ? (continued….)

3. Title tags – the titles that show up at the top of your

windows

4. Content – the more pages the better, link your pages

to each other and add relevant data throughout your

site to gain better positioning.

5. Site map - every site should have one, it will get you

the positioning you are seeking for your website.






6. Alt tags – make sure all of your images have been

tagged with accurate names.

7. Social networking – sign up for free sites like

myspace.com, they bring much needed traffic and give

you saturation in the marketplace, more is better

8. Monthly SEO services – this will help maintain

positioning with the search engines and keep you at

the top of the lists.

http://www.myspace.com/






9. Tracking and reporting – Google Analytics is

one of the best resources on the web today and

it’s free to use.

10. Competitive analysis – Know what your competition

is up to you, look at their keywords and study the

algorithms. A good SEO marketer can help you with

this type of reporting

• Search engine traffic doesn’t just grow over time. You need to position

your site with search engines through search engine registration and

optimization, we call this the “organic search”

http://www.googleanalytics.com/




What is the importance of search

engines the search engines are not simple. They include

incredibly detailed processes and methodologies, and

are updated all the time.

This is a bare look at how search engines work to

retrieve your search results.

All search engines go by this basic process when

conducting search processes, but because there are

differences in search engines, there are bound to be

different results depending on which engine you use.





engines (continued….)

Nearly 90% of traffic to most web sites is found

by using a search engine.

Anyone finding your web site through a search

engine is a potential customer because they have

decided before finding your web site that they

need what you are selling and are looking for

you specifically.





engines (continued….)

Studies have shown that search engines provide

better results than other forms of online

advertising.

Major search engines attract more distinct

visitors than almost any other Web site.




What are the advantages of search

engines?

There are three very compelling advantages of most

search engines.

1. The indexes of search engines are usually wide,

representing significant portions of the Internet, offering a

wide variety and quantity of information resources.

2. The growing sophistication of search engine software

enables us to precisely describe the information that we

seek.

3. The large number and variety of search engines enriches

the Internet, making it at least appear to be organized.




URL Website

IP Address :209.85.135.99

http://www.google.jo

URL : describes a location and means for obtaining

a resource

DNS

Documents

Mastering the Internet, XHTML, and JavaScriptinfotechyu.weebly.com/uploads/1/6/0/9/16099096/google-01.pdf · 2019. 8. 3. · You need to position your site with search engines through