1. Proposition Masterclass How to turn a good idea into a winning proposition
2. "Innovation distinguishes between a leader and a follower" 2
3. A practical and in-depth approach to developing robust commercial propositions...
4. Proposition Development Masterclass Introduction AGENDA Module 1: What makes a great proposition
5. What makes a great proposition Winners & Losers
Module 2: Anatomy of a proposition
Introduction to the proposition blueprint approach
6. Understanding the market context
7. Break out session Wheres the opportunity?
8. Understanding the value proposition
9. Break out session Whats the proposition?
10. Understanding the commercial impact
11. Break out session Show me the money!
Module 3: Stretching a proposition
The importance of challenge and iteration
12. Break out session Challenge & Renew
Module 4: Selling a proposition
The importance of a great proposition pitch
13. Why a great proposition is not enough
14. Break out session Into the Dragons Den
15. The Innovation Process
16. The Innovation Process In-Depth Insight and Platforms Breakthrough Ideas and Opportunities Validated Proposition Rapid Design and Testing Live Pilot Successful Launch Business Planning
17. Today were focusing on propositions Validated Proposition In-Depth Insight and Platforms Breakthrough Ideas and Opportunities Rapid Design and Testing Live Pilot Successful Launch Business Planning
18. Innovation is not creativity
19. Creativity is about coming up with the big idea. Innovation is about executing the idea converting the idea into a successful business -Vijay Govindarajan Professor of International Business, Tuck School of Business @vgovindarajan
20. Why is it so hard?
21. What makes a good proposition ?
22. What makes a good proposition?Winners & losers
23. Winner? Loser? Winner or Loser OR
24. The Proposition Blueprint Designing a winning proposition 14
25. THE PROPOSITION BLUEPRINT THE MARKET OPPORTUNITY THE BUSINESS RATIONALE THE CUSTOMER PROPOSITION