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©2011 MasterCard. Proprietary and Confidential
Oliver Manahan, Vice-President Emerging Payments MasterCard Worldwide
MasterCard and Multos: A View to EMV Across Markets with a Focus on the US
©2011 MasterCard. Proprietary and Confidential
We’re moving toward a
world beyond plastic,
where every device has
an opportunity to be a
commerce device.
MasterCard will help our
customers get the most
from payment innovation.
Foundation for the Next Generation of Payment Products and Services
Page 2
©2011 MasterCard. Proprietary and Confidential
Dynamic Transactions
Mag-stripe technology automated the paper-
based payment system – 45 years ago
• Mag-stripe card data is static – it can be copied,
replayed and abused.
• Issuers are blocking overseas mag-stripe
transactions - some of MCW’s most profitable
transactions
Chip digitises the payment system
• Each and every transaction is unique
• Governments are mandating dynamically
authenticated transactions
• However, it is much more complex and difficult
to maintain global interoperability
February 11, 2013 Page 3
©2011 MasterCard. Proprietary and Confidential
No preparation for migration
Source: MasterCard data and internal estimates as of Q2 2012
One or more banks migrating or have
completed migration to EMV chip
Penetration of MasterCard Branded EMV
cards, EMV POS, or EMV ATMs exceeds
50%
Canada
• 95% of cards
• 70% of POS
• 50%+ of ATMs
EMV chip enabled
Europe
• 70%+ of cards EMV
chip enabled
• 90%+ of ATMs and POS EMV
chip enabled
Asia-Pacific
• 25% penetration of cards, 50%
of POS devices
Latin America/Caribbean
• 80%+ of acceptance now EMV
chip enabled
• Brazil, Mexico, Venezuela,
Colombia most advanced
SAMEA
• 12 markets > 40% EMV
infrastructure penetration
• 10 markets > 80% ATM
penetration
EMV Is a Proven, Scalable Technology
June 28, 2012 Page 4
©2011 MasterCard. Proprietary and Confidential
Source: Best estimates collected from MasterCard customers and regional offices, and QMR.
Today’s environment is
far advanced from when
EMV was implemented in
much of the world.
Large-scale global
deployment has
greatly lowered the
cost for U.S. issuers.
24/7 connectivity,
mobile lifestyles, and
smartphones fuel
consumer demand.
With 1.5 billion chip
devices in 130 countries,
EMV is a proven, future-
proof platform.
EMV Is a Proven, Scalable Technology
June 28, 2012 Page 5
No preparation for migration One or more banks migrating or have
completed migration to EMV chip
Penetration of MasterCard Branded EMV
cards, EMV POS, or EMV ATMs exceeds
50%
©2011 MasterCard. Proprietary and Confidential
Five Key Elements of MasterCard Approach
Page 6
Liability Hierarchy
Aligning Transaction Rules
Account Data Compromise Protection
.
Secure All Channels
Industry Coordination
.
June 28, 2012 Page 6
©2011 MasterCard. Proprietary and Confidential
MasterCard U.S. Roadmap
2012 2013 2014 2015 2016 2017
October 2012 PCI audit relief takes
effect
October 2015 MasterCard ADC relief takes effect
(100%)
MasterCard liability hierarchies take
effect (excluding fuel)
April 2013 Acquires and sub-
processor mandate
to fully process
EMV transactions
Cross-border
Maestro ATM
liability shift to
non-EMV ATMs
October 2013 MasterCard Account
Data Compromise relief
takes effect (50%)
October 2017 MasterCard liability
hierarchy takes
effect for automated
fuel dispensers
June 28, 2012 Page 7
October 2016 MasterCard liability
hierarchy takes
effect for all US ATM
transactions
©2011 MasterCard. Proprietary and Confidential
A Platform for Value-Added Services
Transit High-speed payment for
mass transit systems
Mobile Mobile phones enabled for contactless payments
Multi-Account Choice of debit, credit, or prepaid on one card
Display Card One-time secure codes and issuer information display
Authentication Highly secure remote
banking and payments via internet or phone
PayPassTM
Fast, Tap & Go™ contactless payments
Social Cards Processing of discounts and
other entitlements integrated with payment
May 21, 2012 Page 8
©2011 MasterCard. Proprietary and Confidential
Canada 2008…
• All MasterCard branded consumer cards are dual-
interface (both contact and PayPass)
• Most credit cards allow for cash access through
Interac; Debit cards have (e.g.) Cirrus for Int’l access
– Therefore, cards would have > 1 AID and with 1 App
• Multos solution: delegator app allowing multiple AIDs to
point to one application, with minimal overhead
Page 9 June 29, 2012
Canada – a Success Story with Multos
M/Chip4
MC AID
Interac AID
©2011 MasterCard. Proprietary and Confidential Page 10
June 29, 2012
Fragmented regional networks play a significant role regarding when debit migrates to EMV
Pulse
Star West Interlink MAC
Interlink
Star West
Interlink
Accel
Alaska Option
Star West Interlink Maestro AFFN
Star East Pulse MAC
Star East MAC
NYCE East
MAC
NYCE East
Shazaam
Star Central
THYME
Cash Station
NYCE Midwest
Interlink Pulse MAC
Others Regional Networks :
• Vantiv
• Co Op
• ATH
• Jeanie
• Credit Untion 24
Global Networks :
• Visa (Interlink)
• MasterCard (Maestro)
• Discover (Pulse)
• American Express
©2011 MasterCard. Proprietary and Confidential Page 11
June 29, 2012
Durbin Amendment Complicates EMV Migration
• Durbin Amendment
– Fee structure established
– Merchant/Acquirer /Cardholder choose transaction routing
– Issuer cannot influence routing
– Eliminates Network/Issuer exclusivity agreements
– Durbin Amendment requires at least 2 unaffiliated routing options
• Secure Remote Payments Council (SRPC)
– Consortium of 21 independent regional payment networks
– Ongoing discussions to define EMV roadmap and specifications
©2011 MasterCard. Proprietary and Confidential
Considerations
• Global and regional networks will likely require > 1
AID
• Possibility for several AIDs
• Multi-vendor card bureau sourcing is typical
• Understand the options available in market
• Ask questions of those who have implemented
U.S. Landscape
Page 12 June 29, 2012