Master of Business Administration (MBA-1.5)€¦ · Master of Business Administration (MBA-1.5) 1 ½ Years Program under Semester System Revised Uniform

Master of Business

Administration (MBA-1.5) 1 ½ Years Program under Semester System

<Weekly Lecture Plan> Revised Uniform Codes Applicable w.e.f Fall 2019

Noon Business School

University of Sargodha

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Noon Business School, University of Sargodha

Masters of Business Administration MBA 1.5 1 ½ Years Program under Semester System

Designed in the light of

Vision Statement

To become leading contributor towards modern

business economy in the era of globalization

through excellence in academics and research.

Mission Statement

Grooming future business leaders by employing

best of human resources and technology to

produce business intellectuals, professionals and

entrepreneurs to meet local and global

challenges.

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CONTENTS

No. Contents

01 Introduction

02 Admission Eligibility Criteria

02 Degree Awarding Requirement

03 Course Description of Program

04 Syllabus with detailed course outlines

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Master in Business Administration (MBA 1.5)

1 ½ Years MBA Program under Semester System

1. Introduction

This MBA 1.5year program is according to HEC course description for Business studies at

master level. The program is specially designed for students who have BBA(Honors’) Degree at

their credit and have a much better knowledge of business subjects as compared to simple B.A or

B.Sc (Honors’) Degree holders.

The aim of this program is to prepare a cadre of qualified and competent business specialist, who

are one step higher then simple MBA’s aiming at management and leadership of private and

public sector institutions of the region in particular, and of the country in general. This will save

the promising business managers from the trouble of joining institutions located at far flung areas

of the country.

2. NEED FOR THIS NEW STREAM:

It may kindly be noted that Noon Business School, University of Sargodha is one of the pioneers

in starting BBA (Honors’). Now 4 batches of students are passed out, but till this year a very

few universities are offering MBA to these students. This will save the promising business

students from the trouble of joining institutions located at far flung areas of the country and will

be helpful to further increase their knowledge at their door steps.

3. ELIGIBILITY CRITERIA:

3.1 Qualifications:

Candidates having a BBA/B.COM(Honors’) degree with at least 50% marks will be

eligible to apply for the admission to the program.

3.2 Entry/Aptitude Test:

Out of students mentioned at 3.1 only those will be admitted in the program who will

qualify NAT (National Aptitude Test) or Entry Test conducted by Noon Business School

(Subject to the recent regulations by competent forums)

3.3 Final Selection:

Students fulfilling conditions mentioned at 3.1 &3.2 will be ranked according to CGPA

obtained in BBA(Honors’) Degree and will be admitted according to merit against regular and

self support seats.

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4. COURSE DESCRIPTION OF PROGRAMM:

As prescribed by HEC the Course Description and Study plan of the program will be as

follows:

This MBA Program shall be of 1.5 years, 3 semesters. Year I will be comprise of course work of

8 courses, and year-II will comprise Internship with two courses. Total credit Hours of the

program will be 33. The student shall be awarded MBA Degree provided he shall pass all

courses, completion of business internship and comprehensive examination.

5. Degree Awarding Requirements

5.1 Course Work

Minimum pass percentage for each course shall be 50% along with other degree completion

requirements.

5.2 Internship/Report

Students enrolled in MBA 1-1/2 year semester system program will be required to do an

internship of 10-12 weeks duration in any commercial organization and submit the internship

report for evaluation in the final oral examination. External examiner for this purpose shall be

appointed by the university. Minimum passing marks for oral examination shall be 50%.

5.3 Final Oral Examination/Viva Voce

Students fulfilling the requirements mention above shall be eligible for appearing in the final oral

examination. The external examiner may be appointed for oral evaluation /Viva Voce. Those

who will be declared pass in the oral examination will be awarded the degree of MBA.

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Noon Business School

University of Sargodha

Description of the Masters in Business Administration Program

Semester Wise Course Breakup

MBA (1 ½ YEARS) AFTER 16-YEARS SCHOOLING (BBA/B.COM HONS)

33 Credit Hours

Semester 1st

Sr. No. Course Code Course Title Credit Hours

1 BUSM 501 Advanced Organizational Behavior 3 (3-0)

2 BUSM 502 Advanced Research Methods 3 (3-0)

3 Elective-I 3 (3-0)

4 Elective-II 3 (3-0)

12

Semester 2nd


1 BUSM 503 Project Management 3 (3-0)

2 BUSM 504 Supply Chain Management 3 (3-0)

3 Elective-III 3 (3-0)

4 Elective-IV 3 (3-0)

12

Semester 3rd


1 BUSM 601 Strategic HR Leadership 3 (3-0)

2 BUSM 602 Seminar in Business Management 3 (3-0)

3 Internship report and Viva Voce (10-12 week) 3 (3-0)

09

Specialization in HRM

Sr. No. Course Code Course Title Credit Hours 1 BUSM 513 Industrial and Labor Laws (1st ) 3 (3-0)

2 BUSM 516 Industrial Relations (2nd ) 3 (3-0)

3 BUSM 517 Advance HR Practices 3 (3-0)

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4 BUSM 514 Organizational Development (1st ) 3 (3-0)

5 BUSM 518 International HRM 3 (3-0)

6 BUSM 414 Leadership 3 (3-0)

7 BUSM 417 Strategic HRM (2nd ) 3 (3-0)

8 BUSM 519 Seminar in HRM 3 (3-0)

Specialization in Finance


1 BUSM 523 EDP & Computerized Accounting 3 (3-0)

2 BUSM 524 Taxation Management 3 (3-0)

3 BUSM 525 Industrial Accounting 3 (3-0)

4 BUSM 526 Seminar in Accounting 3 (3-0)

5 BUSM 507 Stock Markets & Efficiency (2nd) 3 (3-0)

6 BUSM 505 Seminars in Finance (1st) 3 (3-0)

7 BUSM 506 Advanced Fin Instruments & Markets (1st) 3 (3-0)

8 BUSM 508 Risk Management (2nd) 3 (3-0)

Specialization in Marketing


1 BUSM 509 Marketing Management (1st) 3 (3-0)

2 BUSM 510 Brand Management (1st ) 3 (3-0)

3 BUSM 411 International Marketing 3 (3-0)

4 BUSM 413 Marketing Research 3 (3-0)

5 BUSM 528 Retail Marketing 3 (3-0)

6 BUSM 529 Services Marketing 3 (3-0)

7 BUSM 530 Tourism Marketing 3 (3-0)

8 BUSM 511 Export Marketing (2nd) 3 (3-0)

9 BUSM 512 Agriculture Marketing (2nd) 3 (3-0)

10 BUSM 532 Promotion 3 (3-0)

11 BUSM 533 Seminar in Marketing 3 (3-0)

Requirements for award of Degree:

i) Successful Completion of all Courses

ii) Business Internship 10-12 weeks (Qualifying)

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Course Title Advanced Organizational Behavior

Course Objectives

Main objective of this course to aware students about organizations, attitudes & values of

organizations. What is the importance of personality and emotions, how to control our emotions

at work place.

Learning Outcomes The learning objective of this course are:

1. understand the importance of personality and emotions

2. What is the impact of attitude and personality on work place

3. How to perform well in groups and teams

4. What is the role of power and politics in organization?

5.importance of ethics at workplace

Weekly Lecture Plan Lecture No Topic To be Discussed

1 Course overview

2 Performance

3 Perception

4 Personality and emotions

5 Values

6 Attitude

7 Impact of personality and attitude on work place

8 Motivation

Mid Term Exam

9 Groups and teams

10 Communication

11 Power and politics

12 Conflict

13 Leadership

14 Decision making

15 creativity and ethics

16 Organizational structure and change

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text Nancy Langton & Stephen P. Robbins (2007). Organizational

Behaviour:

Concepts, Controversies, Applications. 4th Canadian edition, Pearson

Prentice Hall: Toronto.

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Course Title Advanced Research Methods Course Objectives

the course objective to study advanced research methods is to understand the importance of research in

daily life or the importance of research for solving business problems efficiently

Learning Outcomes Learning objectives of those course are :

1. understand the historical comparative research methods and different techniques

2. Different approaches of research

3. What is importance of reliability and validity in research

4. how research help us in solving problems


1

Introduction of Course

Objective of learning advanced course in research methods

Concepts related to population and sampling

Types of Data and Basis Statistical Tools

2

Concepts of Distributions.

Basics of Hypothesis Testing

3

Univariate Analysis: Z Test Application and Hypothesis

Testing

4

Univariate Analysis: T Test Application and Hypothesis

Testing

5 Univariate Analysis: F Test (ANOVA) and Hypothesis Testing

6 Chi-Square Test and its Application

7 Fundamental Primary Data Instruments

8 Fundamental Primary Data Instruments

Mid Term Exam

9 Bivariate Analysis: Correlation and Simple Linear Regression

10 Bivariate Analysis: Hypothesis Testing

11 Multivariate Analysis and Hypothesis Testing (Software)

12 Questionnaire Development/coding and Primary Data Analysis

13 Reliability and validity and complex models (Software)

14 Report Writing and References (End Note Software)

15 Project Presentation

16 Project Presentation

Final Term Exam

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Recommended Text Krishnaswamy K. N, Sivakumar A. I. And Mathirajan M (2008).

Management Research Methodology, Integration of Principles,

Methods and Techniques.

Yogesh Kumar (2006), Fundamentals of Research Methodology and

Statistics. ISBN : 978-81-224-2418-8

Burns, Robert B. (2000) Introduction to Research Methods, Sage

Publications, N. Delhi

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Course Title Project Management

Course Objectives The basic purpose of teaching this subject is to give awareness of project , how much a project is

important ? What is project management? How we can manage different elements of projects ? It

provides all awareness of project and its life cycle..

Learning Outcomes The basic learning outcomes of this subject are to understand:

1. importance of management ?

2. the nature of project?

3.what are project constraints?

4. project life cycle?

5. how to manage the cost of project in different stages?


1

Introduction to Project Management

What is a Project?

Project Management

Project Constraints

Understanding the Nature of Projects

The Project Life Cycle

Project Identification

The Project Initiation Stage

2

The Project Initiation Stage

Identifying What has Triggered your Project

Project Management Roles

The Project Definition Document

The Product Description

3

Determining Project Goals

Brainstorming and Consultation: Determine Goals

Determining Project Specifications

Determine Project Deliverables

4

Determine Project Constraints

Determine Project Assumption

Presenting Your Business Case

Speaking to the Business Need

5 Presenting the Business Case

Completing the Project Definition Document

The Project Planning Stage

6

The Planning Stage

Determine the Scope of Work

Scope Management Plan

The Work Breakdown Structure (WBS)

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7

Creating the Work Breakdown Structure, WBS

Unique WBS Identifiers

Determine Deliverable-Specific Task List

Define Task Descriptions

8

Planning the Time Element

Time Estimates

Time Estimate: Mathematical Method, PERT

PERT Calculations

Buffer Time

Mid Term Exam

9

The Project Schedule

Project Schedule Charts

Updating Project Assumption & Time Constraints

Assigning Resources and Responsibility

10

Planning the Cost Element

Resource Identification

Cost Estimation Methods

Administrative Costs

Buffer Costs

11 Procurement Plan

Human Resource Management Plan

Project Cost Constraints and Assumptions

12

Planning the Quality Element

Decision Making and Risk Taking Skills

Module 4: Team Building for Project

Leaders

Team Building

Leadership vs. Management

Responsibilities of a Team Leader

Team Building Benefits

13

Team Selection

Team Communication

What is Conflict Resolution?

Motivating Teams

Coaching Teams

14

Module 5: Motivation

Motivation

Desires and Needs

Encouraging Performance

Morale

Improving Morale

Building Loyalty in Teams

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Module 6: Implementing the Project Plan

Implementing the Project Plan

Implementing the Procurement Plan

Quality Control and Assurance Measures

Business Communication Model

Performance Tracking

Earned Value Analysis

Change Management

Budgetary Control Measures

Implementation Stage: Project Management Areas

16

Module 7: The Closing Stage

Acceptance of Deliverables

Releasing Resources

Acceptance of Contracts

Disassembling Project Team Members

Project Documentation

Final Term Exam


Recommended Text Bible of project management

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Course Title Supply Chain Management

Course Objectives This will be an important concept that we will refine in the context of different logistical drivers

The course of the quarter. We start discussion on how a firm can manage inventories to ensure a

fit between strategic supply chain objectives and inventory management.

We will illustrate the strategic framework for supply chain decisions in the context of the Seven

Eleven Japan case

Learning Outcomes 1)Understanding of the effects of demand forecasts and forecast errors on a tactical decision policy

for a supply chain.

2)Assessing future product demand is critical for capacity planning, purchasing

and inventory management.

3)In this session we will examine two cases and see how the concepts of forecasting

and safety-stock are applied in practical situations.

4)Inventory issue: air freighting printers to Europe, developing more formalized inventory

planning processes, or building a factory in Europe.


1 understanding the supply chain

2 supply chain performance: achieving strategic fit and scope

3 supply chain drivers and metrics

4 designing distribution network and application to online sales

5 network design in the supply chain

6 designing global supply chain networks

7 demand forecasting in a supply chain

8 aggregate planning in a supply chain

Mid Term Exam

9 planning supply and demand in a supply chain

10 coordination in a supply chain

11 .managing economies of scale in supply chain:

cycle invetory

12 managing uncertainity in a supply chain:

safety inventory

13 determining the optimal level ofproduct availability

14 transportation in a supply chain

15 .pricing and revenue management distribution in a supply chain

16 sustainability in a supplychain

Final Term Exam


Recommended Text supply chain management by sunil chopra & peter meindl

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Course Title Strategic HR & Leadership

Course Objectives This course introduces students to the key concepts and policies underlying international human

resource management (HRM) in organizations. With the growth of ‘knowledge work’ and what

some see as a ‘knowledge economy’, human resources have increased in importance for the firm,

and therefore appropriate strategies for managing these resources have become critical to

competition between companies. As firms internationalize and integrate their production and

services across national borders, they find that they need to coordinate workforces that are

accustomed to contrasting management styles, and with skills and competences that have been

differently constructed. The course examines knowledge work and more mobility within labor

markets as firms internationalize and globalize their operations. This course will also examine

the impact of labor markets and other factors on the changing nature of human resource

management over recent years, focusing on the core HR issues that firms have to deal with in a

globalizing economy.

Learning Outcomes the basic learning outcomes will be to understand :

1.HRM and Strategic HRM

2. concepts and policies relating to strategic HRM

3.labour markets and their impact in organizations

4.importance of leadership, motivations, teamwork, culture

5.relationship between leadership, management and administration;

transactional and transforming leadership, leadership and the management of

culture and meaning and dysfunctional forms of leadership


1 introduction of HRM , strategic HRM and difference between HRM &

strategic HRM

2

key concepts and policies underlying international human resource

management (HRM)

in organizations.

3

impact of labour markets and other factors on the changing nature of human

resource

management over recent years, focusing on the core HR issues

4

HRM in multinational corporations and discusses the issue of ‘transfer’ of

HRM

practices from one country setting to another.

5 an advanced understanding of the processes of leadership

- its scope and limitations - in different social and organizational contexts.

6 motivation, teamwork

7 culture and change management.

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8

discussion of students’ own experiences as leaders and followers to enable

them to understand

a wide range of organizational phenomena

Mid Term Exam

9 relationship between leadership, management and administration

10 relationship between transactional and transforming leadership

11 relationship between leadership and the management of culture

12 relationship between meaning and dysfunctional forms of leadership.

13 organizational politics

14 business ethics

15 morality and sustainability

16 management of diversity and difference.

Final Term Exam


Recommended Text The Five Dysfunctions of a Team: A Leadership Fable; by Patrick M.

Lencioni

Execution: The Discipline of Getting Things Done; by Larry Bossidy, Ram

Charan, and Charles

Burck

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Course Title Seminar In Business Management

Course Objectives This course is designed to present business management from the point of view of the practicing

manager. It focuses on specific knowledge and skills that are required to understand strategy and

the process by which it is developed in business organizations, and provides information on the

situation and context in which strategy i formed and implemented. This course will integrate knowledge and skill development in the core courses of the MBA

program , but that is not only its goal. Specific new information about activities and skills of

general managers will be presented. Students are expected to combine knowledge from other

courses with information presented here to develop sophisticated interpretations and analysis of

actual problems and opportunities.

Learning Outcomes Course learning outcomes will be :

1.Development and reinforcement of a general management point of view

2. Development of an understanding of fundamental concepts in strategic management

3. Understand the role of general manager, the level of component strategy, competitive analysis,

the industrial organization perspective, the resource based view.

4. understanding of the influence of global competition on firm strategy and performance

5.practice in working out business strategies and implementation plans


1

Introductions and Course Overview;

Doing Research for Knowledge

Development in business management

2

Identifying Viable Research Topics;

What is a Contribution? Seminal

Contributions, Extensions and

Replications;

3 Developing and Stating

Research Questions; Establishing

Research Scope; Empirical

Generalization

4

Theory, Method, and Validity in

Scholarly business management Research; Research

Programs and Generalization of

Findings;

5 Falsifiable Propositions,

Testable Hypotheses, and Empirical

Conjectures

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6 The Research Domain of business management Strategy

7

discussion on Business Management Module 1

Introduction to Business Management

• Characteristics and Environment of Business Management

• Business Ownership

• Supervision, Decision Making, and Leadership

• Planning and Organizing

• Implementation and Control

• Business Ethics

• Overview of a Typical Business

• Desirable Qualities for Successful Business Management

• Time and Stress Management

8

discussion topics :

Business Management Module 2

Business Management and Its Application

• Basic Management Functions

• Where Business Management Is Used

• Types of Business Activities

• The Legal Structure of a Business

• The Purpose of a Business

• Starting a Business

Mid Term Exam

9


Business Organizational Structures and Functions of Management

• Types of Organizational Structure

• A Functional Approach to Business Management

•planing

•Organizing

• Leading/Directing

• Controlling/Monitoring

• Management Information Systems

10

discussion topics :


Finance Demystified For Entrepreneurs

• Basic Business Math

• The Balance Sheet

• Financial Statement Preparation

• Using the Financial Statements

• More Financial Analysis

• Preparing Budgets

• Financing Alternatives and Business Valuation

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11

discussion topics :


Business Environments

• Human Environments

• Economic Environments

• Government Environments

12

discussion topics :

• Global Environments

• Trade Environments

• Ethical Environments

13 discussion topic:

•technology , innovations, competition

•strategic issues in managing technology and innovation

14

discussion topics :

•entrepreneurial ventures and small businesses

•strategic issues in entrepreneurial ventures and small businesses

15

discussion topic:

Business module 6

•Customer Relationship Management (CRM)

•Customer

•Satisfaction

•Guerrilla Marketing

•Marketing

•Green

•Marketing Mix

•Marketing Research

•Six Sigma

•Total Quality Management (TQM)

16 final presentations

Final Term Exam


Recommended Text

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Specialization in HRM

Course Title Industrial and Labor law

Course Objectives

This course is built upon different rules and laws which help in governing the organizations. It will

help in developing the good concepts of laws regulation in the organizations

Learning

Outcomes this course will help students:

1. how to react legally when any problem occur

2. it will help students to run organizations ethically

3. it will help students to establish organizations by following proper rules and regulations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

INTRODUCTION TO LAW AND LAW GOVERNING CONTRACTS.

The Origin of the Contract, Definition of Contract, Communication,

Acceptance and Revocation, Essentials of a valid Contract, Performance of the

Contract, Discharge of Contract

2 Breach of Contract, Damages of Breach of Contract, Indemnity and Guarantee

Contract of Bailment, Contract of Agency

3

THE LAW OF SALES OF GOODS, Definitions, The Formation of the

Contract., Effects of the Contract, Performance of the contract, Rights of

Unpaid seller against the Goods., Sale by Auction, Breach of Contract

4

PARTNERSHIP LAW, Definitions in Partnership Law, Types of Partnership

Essential Elements of a Partnership, Registration of Partnership Firms,

Partnership Becoming Illegal, Partnership Distinguished from Company

5

Partnership Distinguished form Private Company, Partnership Distinguished

from Co-Ownership, Partnership Agreement, Rights and Liabilities of the

Members of a Partnership Firm, Personal Profits Earned by Partners, The

Property of the Firm

6

Implied Authority of a Partnership, Principle of Holding out

Minor as a Partner, Reconstitution of a Firm, Dissolution of Partnership and

Settlement of Accounts on Dissolution, Rights and Obligations of Partners after

Dissolution of Partnership.

7

LAW GOVERNING COMPANIES I, Introduction to Companies Ordinance

1984, Company Courts, Corporate Law Authority, Registration of Company

Memorandum of Association, Name of Company, Registered Office, Object

Capital Clause of Memorandum, Articles of Association

8

Promoters, Contracts, Prospectus, Commission, Discount and Premium

Allotment of Shares, Commencement of Business, Membership, Share Capital

Shares and Certificates, Transfer and Transmission of Shares, Directors, Chief

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Executive

Mid Term Exam

9

LAW GOVERNING COMPANIES II, General Meetings, Meetings of

directors. Secretary, Dividend, Auditor, Managing Agents, Investment by

Company, Debentures, Private Companies, Guarantee Company, Unlimited

Company

10

Accounts, Inspection, Annual Return, Winding up by Court, Winding up of

Companies, Contributors and Creditors, Voluntary Winding up, Removal of

Defunct Companies.Winding up of Unregistered Companies. Reconstruction

and Amalgamation.Companies Established Outside PakistanOfficial Liquidator

11

LAWS GOVERNING ESTABLISHMENT OF FACTORIES, Definitions

Pertained to the Factories Act. 1934, Exemption from Certain Provisions of the

Act Inspectors and their Powers, Certifying Surgeons, Health and Safety,

Disposal of Wastes and Effluents, Artificial Humidification, Vaccination and

Inoculation, Holidays with Pay and Provisions of the Act for Worker

12

Special Provisions for Adolescents and Children, Penalties and Procedure

Penalty for Contravention of Act and Rules., Display of Factory Notices

Publication of Rules, Protection to Persons Acting under this Act.

13

LAWS GOVERNING INDUSTRIAL EMPLOYMENT AND INDUSTRIAL

RELATIONS, Trade Unions and Freedom of Associations, Application for

Registration and Requirements. Certificate of Registration and its Cancellation

Power and Functions of Registrar, Collective Bargaining Agents.

National Industrial Relations Commission and its Powers.

14

Joint Consolation Conciliation and Meditation Wage Commission and Fixation

of Wages, Powers and of the Wage Commission. Penalties and Procedure.

Penalty of Committing Breach of Settlement. Penalty of Embezzlement of

Misappropriation of Funds. Indemnity and Powers to Make Rules.

15

EMPLOYEES OLD AGE BENEFITS ACT, 1976 -1, Employees Old-Age

Benefits Contribution rules, 1978, Employees Old-Age, Benefits General

Regulations. 1980, Insured Persons, Board or Trustees, Powers, Functions, and

Terms of Office of Members. Employees Old-Age Benefits Determination or

Wages for Computation of Contribution, Regulation, 1980.

Employees Old-Age Benefits Determination of Complaints, Questions, and

Disputes, Regulations, 1980

16

EMPLOYEES OLD AGE BENEFITS ACT, 1976 - II

Employees old-Age Benefits Institution and Certificate of Authority and Proof

of Age, Payment of Contributions and Liability of Employer.

Offenses and Penalties, Finance and Audit.. Employees Old-Age Benefits, Old-

Age Pension, Old-Age Grant Widows, Pension,

Invalidity Provision, Benefit Claims and Benefits, Extinguishment of Benefits.

Final Term Exam


Recommended

Text 1. Company Law (Revised Edition) By KhawajaAmjadSaeed

2. Business Law By Qazi Awais Amin Azeem Academy Lahore

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Course Title Industrial Relations

Course Objectives This course is designed to explore the major issues in the theory and practice of industrial

relations in Canada. It serves as a jumping-off point to explore other senior courses addressing

issues of human resource management and industrial relations. There are three major themes in

the course: Employment Relationships, Conflict and Accommodation, and Critical Analysis of

Accommodation.

Learning Outcomes

This course is designed for people working in unionized or non–unionized workplaces, in the

public or private sector, and in managerial or non-managerial environments. The course fosters

critical thinking by examining the connection between personal experience and wider social

forces, or between private troubles and public issues


1 The Employment Relationship

2 Pre-industrial and Industrial Forms of Employment

3 The Common Law Contract of Employment

4 The Contemporary Labour Market

5 Unitarism and Theory in Industrial Relations

6 Conflict in Employment Relationships

The Floor of Rights

7 Trade Unions: Rationale and Development

8 Pluralism and Collective Bargaining

Mid Term Exam

9 Labour Law: Rationale and Framework

10 Collective Bargaining

11 Collective Agreement and Grievance Arbitration

12 Strikes, Lockouts, and Interest Arbitration

13 Trade Union Limits and Incorporation

Critiquing the Floor of Rights

14 Radicalism and the Rights of Labour

15 Globalization and the Changing Role of the State

Public Sector Labour Relations

16 Regional Differences in Canadian Industrial Relations

Human Capital Theory

Final Term Exam


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Recommended Text

• Rose, Ed. Employment Relations: Policies & Practices, 2nd Edition,

Financial Times, Prentice-

Hall, Harlow, England, 2004

• Foz, Vicente B. The Labor Code of the Philippines, 2002-2003 Edition,

Philippine Law Gazette,

2003

Sloane, Arthur A. & Fred Witney. Labor Relations, 10th Edition,

Prentice-Hall, Saddle River, Miranda, Gregorio S. Labor-Management

Relations, 4th Edition, National Bookstore, 2001

Salamon, Michael. Industrial Relations: Theory & Practice, 4th Edition,

Pearson Education Ltd.,

England, 2000

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Course Title Advance HR Practices

Course Objectives

This immersive program is designed to enhance your competence as both a member of your

senior management team and a leader of the human resource function in your firm. Learn to use

HR practices to deliver business strategy; create a leadership agenda and strategy for your firm’s

HR function

Learning Outcomes

It will help the students to understand, how to innovate, align, and integrate HR practices that add

value to investors, customers, and employees. You will interact closely with top researchers and

thought leaders in the field of human resource management as well as your peers from other leading

organizations.


1

Participating and Contributing to the Management

• Changing roles for HR professionals

Developing Ef ective Business Strategy

2 • Creating and prioritizing strategic goals and agendas

Driving Business Strategy Through HR

3 • Amplifying HR’s impact on business results

Optimizing Global Competitiveness

4 • Organizing to enter global markets

5 • Balancing multinational and business cultures

Building the Competitive Culture

6 • Becoming both the guardian of existing mindsets and the

champion of new mindsets inside and outside the organization

7

Measuring HR Ef ectiveness

• Creating the right HR metrics for the workplace,

workforce, and HR function

8 Preparing a Leadership Agenda for the

Human Resource Function

Mid Term Exam

9 Preparing a Leadership Agenda for the

Human Resource Function

10 Assuring Talent Management

11 • Defi ning a talent management agenda that delivers results

Creating a Leadership Brand

12 • Shaping a leadership agenda for your company

• Setting a vision for HR

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13

Transforming the HR Function

• Determining who does what and where they do it

Managing System Change

14

• Facilitating the processes of change to increase the

speed with which the organization’s systems adapt, Implementing Ef ective

HR Practices

15

• Meeting the strategic needs of the business

• Managing from the outside in

• Building HR practices to meet customer and investor expectations

16 • Shaping a personal agenda

• Developing a personal agenda for change

Final Term Exam


Recommended Text Globalising Human Resource Management, (2004)

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Course Title Organizational Development

Course Objectives Organizational Development (OD) is a conscious, planned process of developing an

organization’s capabilities so that it can attain and sustain an optimum level of

performance as

measured by efficiency, effectiveness, and health. Through the process of OD, we

attempt to

bring about successful change efforts in individual employees, groups and teams, inter-

groups,

and organizations as well. At any of these levels, when we use the process of OD we are

essentially asking:

¾ Where are we?

¾ Where do we want to be?

¾ How do we get from where we are to where we want to be?

Learning Outcomes the learning outcomes are:

1. proper understanding of organization

2. students will get the importance of organizational development

3. process of development

4. need of development

5. need of change in global setting


1

Overview of Course and Introduction to OD

· OD defined

· Growth and relevance of OD

· Short history of OD

· Evolution of OD

2 Nature of Planned Change; OD Practitioner;

Entering/Contracting

3

Readings: Chapters 2 - 4 (focus on Chapters 2 & 4).

Exercise: Class teams will meet to prepare for and conduct a

contracting

meeting with Terry their client in the Southwest Energy Case.

4

Entering/Contracting (continued); Diagnosing Organizations

· Entering an OD Relationship

· Elements of Contracting

· Need for Diagnosis

5 · Diagnostic Models

· Open Systems Model

6 Diagnosing Groups/Jobs; Collecting and Analyzing Data

· Group Level Diagnosis

· Individual Level Diagnosis

27 | P a g e


7 · The Diagnostic Relationship

· Techniques for Analyzing Data

8 Feeding Back Diagnostic Data

· Determining the Content of the Feedback

· Characteristics of the Feedback Process

Mid Term Exam

9 · Survey Feedback

· Determining Next Steps

10

Designing Interventions; Leading and Managing Change

· How to Design an Effective Intervention

· Overview of Interventions (Human Process, Techno-

structural, Human

Resource, Strategic)

11

Interpersonal and Group Process; Organization Process

Approaches

· Process Consultation, and Team Building

· Appreciative Inquiry

12 Large Group Interventions

· Organization Conflict Meeting, and Intergroup Relations

Interventions

13

Redesigning Organization; Employee Involvement

Readings: Chapters 14 & 15

Threaded Discussion and File Sharing: Having collected

information, students

will share Best Companies to Work For information and

compile a master list of

“Best Company” characteristics

14

Performance Management and Developing and Assisting

Members

Strategic Change Interventions – Competitive and

Collaborative Strategies and

Organizational Transformation

15

Special Focus – Psychologically Healthy Work Places

Student Teams will have finalized master list of Best

Companies characteristics

and identify the resistances to implementing three of them.

They will then

create an implementation plan for those characteristics.

16 Organizational Development in Global Settings

Reading: Chapter 21

Final Term Exam


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Recommended Text Thomas G. Cummings and Christopher G. Worley.

Organization Development and Change, 8th

Edition, South‐Western Publishing Company, 2005. ISBN

0324224931 or 0324260601.

• Rothwell, W. & Sullivan, R. (2005). Practicing

Organizational Development: A Guide for Consultants. 2nd

Edition. Pfeiffer

• “Best practice” case readings. (Student packet)

• Case reading for the Team Diagnostic Scan assignment.

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Course Title International HRM

Course Objectives

To teach students understand the need for international HR management in

organizations, equip them with techniques, factors, drawbacks, benefits and processes involved

in expatriate management and to give reasons to the rise in Multinational Enterprises.

Learning Outcomes

This course is designed for people working in unionized or non–unionized workplaces, in the

public or private sector, and in managerial or non-managerial environments. The course fosters

critical thinking by examining the connection between personal experience and wider social

forces, or between private troubles and public issues.


1 Introduction

2 Definition of IHRM

3 Aims of IHRM

4 The importance of IHRM to local organizations

5 IHRM in Context

6 Comparative IHRM

7 IHRM Trends in Rwanda

8 IHRM in developing Countries; CAT week

Mid Term Exam

9 Multinationals and the Management of Labor

10 Multinationals and Industrial Relations

11 Transfer of Best Practice HRM within Multinationals

12 International Management Development

13 Issues of Diversity Management

14 Expatriate Management

15 Managing Internationally

16 Course Recap and Review

Final Term Exam


Recommended Text

International Human Resource Management. (2nd Edition) 92004)

Scullion, H. and Lineham, M. (eds) (2005)

Sparrow, P. Brewster, C. and Harris, H. (2004)

Edwards, T. and Rees, C. (2006)

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Course Title Leadership

Course Objectives

To employs theoretical concepts and models, coupled with case

studies based on the experiences of leaders within the profession to understand how to

develop leadership potential in oneself and others

Learning Outcomes

This course provides an opportunity for practitioners and students to focus on

leadership in the information professions from both theoretical and practical

perspectives.


1 Context and challenges in leadership

Relationship between leadership and management theories

2 Leadership theories overview

Challenges for leadership in the information services professions

3 Knowing yourself as a leader

Self-assessment tools and approaches

4 Leadership traits and styles (theory and application)

Emotional intelligence

5 Gender and leadership

6 Leading people

Understanding and leading individuals

7 Coaching, mentoring and facilitating

8 Creating and leading teams

Mid Term Exam

9 Direction and strategy

Strategic focus and direction

10 Shaping values and cultures

11 Change leadership

12 Developing leaders

Models and theories of leadership development

13 Leadership development for yourself

Leadership development for others

14 Influential leadership

Influence and persuasion

15 Working with politics and power

16 Leadership beyond the information services context

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Final Term Exam


Recommended Text

Roberts, S. and Rowley, J. (2008). Leadership: The challenge for the

information

profession. London: Facet Publishing

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Course Title Strategic HRM

Course Objectives The goal of this course is to provide you with the knowledge and skills that you can use to effectively

manage human resources to achieve organizational goals.

Learning Outcomes learning outcomes are:

Take a strategic approach to human resource management.

• Assess the global human resources environment in which your organization operates.

• Forecast the human resource needs of your organization or department.

• Do a job analysis and competency audit of your organization and/or department.

• Identify competency gaps in your organization or department.

• Provide feedback to employees to help them reach personal and organizational goals.

• Use powerful "coaching" questions to help employees attain personal and organizational goals.

• Use competency-based recruitment and selection techniques.

• Manage and motivate employees using the basic principles of strategic human resource

management.


1 Introduction The External Environment and Your Organization

2 Introductions and a Model for Strategic Human Resources

3 Getting the Global Picture

Going from Good to Great: External Factors and Global Perspectives

4 Understanding Your Human Resources Customers

Understanding Human Resources Stakeholders

5 Understanding the Flow of People

6 Understanding Staffing Needs and Options

7 Core Competencies

8 Recruitment Strategies

Mid Term Exam

9 Performance Management

10 Understanding the Value of Performance Management

11 Delivering Employee Feedback

12 Assessing Willingness to Work

Coaching

13 Building Human Resources Strategy

14 Understanding Human Resources Strategy

15 Understanding Human Resources Trends and Metrics

16 The Four-Step Process for Building Human Resources Strategy

Final Term Exam

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Recommended Text

1. Schwind, H., Das, H., and T. Wagar. Canadian Human Resource

Management: A Strategic Approach. 8th

ed.. Toronto: McGraw-Hill Ryerson, 2007.

Type: Textbook. ISBN: 978-0-07-095176-1

2. Collins, J. Good to Great. HarperCollins Publishers Inc, 2001.

Type: Textbook. ISBN:0-06-662099-6

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Course Title Seminar in HRM

Course Objectives The core purpose of this course is to provide students opportunity of application of research

methods learned in the earlier semesters. The course is designed to review the empirical research

of the different areas of management sciences. Scheme of course includes the on hand training

on research software and presentation of research papers by the course participants. Course

contents include SPSS and Amos training in the module.

Learning Outcomes This course is an advanced seminar in human resources management that provides a broad

coverage of topics in the human resources field. The seminar will be research-focused and

discussions will involve critical review and evaluation of existing work and potential avenues for

future research. Through reading assignments and a research paper, students should gain an appreciation for

the existing state of research and begin to articulate major issues and challenges

facing this field.


1



Development in HRM

2




Replications;

3

Developing and Stating



Generalisation

4


Scholarly HRM Research; Research

Programs and Generalisation of

Findings;

5

Falsifiable Propositions,


Conjectures

6

Discussion topics:

• Building high performance teams

• Recruitment, Reward and Retention (NEW!)

• Career Success & Mentoring

• Training Employees

35 | P a g e


7

Discussion topics:

• Leadership During Times of Complexity and Change

• Getting the Best Employees

• Performance & Performance Appraisal

8

Discussion topics:

• Employee Handbook Design: Policies, Procedures and Practices

• Helping Employees Achieve Better Work/Life Balance

• Organizational Citizenship Behavior

Mid Term Exam

9

Discussion topics:

• Challenges for HR

• Sexual Harassment/Harassment in the Workplace: Combat Strategies

• Developing Less Subjective Employee Appraisals

10

Discussion topics:

• Organizational Commitment

• Managing a Diverse Workforce - Impacts and Rewards

• Sustaining High-Performing Employees

11

Discussion topics:

• Basic Overviews of Human Resource Management

• Change Management & Today's Marketplace:

Precepts, Proficiencies, Method & Skills

12

Discussion topics:

• Recruitment & Job Search

• Ensuring Compliance to Regulations

13

Discussion topics:

• Employee Laws, Topics and Issues

• Ensuring Safe Work Environments

14 • Dealing with Drugs in the Workplace

15

Discussion topics:

• Employee Assistance Programs

• Human Relations Movement.

16 Final presentations

Final Term Exam


Recommended Text Relevant latest research published in world reputed international journals.

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Specialization in Finance Course Title EDP AND COMPUTERISED ACCOUNTING

Course Objectives

To learn some contemporary issues in finance and investment area

To bridge the gap between theory and real world practices

Explore to broader area of study and works in financial world

Learning Outcomes

it will help to Calculating, recording and preparing reports for fixed assets and depreciation;

creating subsidiary ledger records for individual fixed assets, General payroll concepts, preparing a

reconciliation of the checking account


1

Lesson 1: Basic Concepts & the Balance Sheet

Elements of the balance sheet; assets; liabilities and equity; dual-aspect

concept; money

measurement concept; entity concept; going-concern concept; asset

management concept;

balance sheet items and changes; income measurement

2

Lesson 2: Accounting Systems & Revenues

The account; rules for increases and decreases; debit and credit; income

statement accounts; the

ledger and the journal; the closing process; a note on computers; fiscal

year; accrual accounting;

conservatism; materiality; realization; service revenue; amount of

revenue; monetary assets;

days' sales uncollected.

3

Lesson 3: Expenses, Inventories & Depreciation

Expense and expenditure; unexpired and expired costs; matching concept;

expenses that create

liabilities; fringe benefits; rent; losses; the income statement; cost of

sales; inventory valuation;

first-in, first-out and last-in, first-out methods; average-cost method;

adjustment to market;

inventory in a manufacturing company; product and period costs;

inventory turnover; noncurrent

assets; acquisitions; capital leases; depreciation; depletion; intangible

assets

37 | P a g e


4

Lesson 4: Liabilities; Equity; Statement of Cash Flows

Working, debt and equity capital; sources of capital; retained earnings

and dividends;

distributions to shareholders; balancing debt and equity capital; debt ratio;

consolidated financial

statements; cash flow from operating activities, investing and financing

activities; adjustments

for depreciation expense and changes in working capital accounts and

current assets and

liabilities; net effect of working capital changes; summary of operating

adjustments; the cash

flow statement.

5

Lesson 5: Non-Profits & Financial Statement Analysis

Limitations of financial statement analysis; auditing; measures of

performance and profitability;

return on equity;

6

tests of capital utilization and financial condition; non-profit

organizations; net

assets; revenues, expenses and investments; transfers; similarities to

financial statement of forprofit

entities; limitation of ratio analysis.

7

Lesson 6: Getting Started; Setting Up a Company

Manual vs. computer accounting; navigating PeachtreeÂ®; the help

feature; how to open, save

and back up files; types of organizations; setting up a new company;

creating a chart of accounts;

entering balances.

8

Lesson 7: Entering Transactions for a Cash Business Transactions and the

general journal; creating new accounts and entering beginning balances

for a simple cash business; recording and editing transactions in the

general journal; printing the general journal and financial statements

Mid Term Exam

9

Lesson 8: Accounts Receivable & Payable for a Services Business

Recording accounts receivable; creating subsidiary ledger accounts for

customers and vendors

and entering the beginning balances; processing accounts receivable,

payable, sales and purchase

transactions;

10

creating action items and event logs; adjusting the accounts receivable for

uncollectible accounts and print reports; recording accounts payable; how

to create subsidiary

ledger accounts.

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11

Lesson 9: Processing Cash Payments & Receipts

Recording and managing cash; using the cash payments and cash receipts

modules; preparing a

reconciliation of the checking account

12

Lesson 10: Preparing Financial Statements

How to journalize the adjusting entries; preparing and printing the

financial statements; changing

the financial statements; changing the accounting period

13

Lesson 11: Purchases & Sales of Inventory in a Merchandise Business

Periodic and perpetual inventory systems; common inventory costing

methods; the inventory

account;

14

subsidiary ledger accounts for inventory items; processing inventory and

sales

transactions; inventory sales concepts; creating sales tax accounts and

codes; invoicing; creating

sales orders from quotations; recording finance charges on overdue

customer balances; printing

inventory and sales reports.

15

Lesson 12: Payroll & Job Costing

General payroll concepts; using the Payroll Setup Wizard; payroll system

maintenance; printing

payroll checks, tax returns and payroll reports; job costing projects;

creating phase codes and

cost codes and entering estimated revenue and expenses; using the job

costing system to record

purchases; creating and printing job cost reports

16

Lesson 13: Fixed Assets, Partnerships & Corporations

Calculating, recording and preparing reports for fixed assets and

depreciation; creating

subsidiary ledger records for individual fixed assets; making entries to

record the disposal of

fixed assets; entering the disposal of a fixed asset in the general journal;

partnerships and

corporations; recording paid-in capital and retained earnings; the

stockholders' equity section of

the balance sheet; recording dividends; creating partnership and corporate

accounts and entering

corresponding transactions; closing the fiscal year.

Final Term Exam

Facilities Required Recommended

Software

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Course Title Taxation Management

Course Objectives This course introduces students to the key concepts and policies underlying in taxation Management.

Learning Outcomes The course will give an understanding of nature of tax,

scope of income tax law, better understanding about provident fund,

income from property, income from business,

assets and depreciations and sales tax.


1

Introduction

Categories of revenue

Features of a good tax system

Nature of tax

Scope of Income Tax Law

2

Definition and terminology

Income Tax Authorities - Powers & Functions

Scope of Tax

3

Exemption & concessions, Assessment of Salaried individuals, Non salaries

persons, AOP & Company

4

Salary

Provident fund

Income from property

5

Income from Business

Assets & depreciation

Methods of accounting

6 Capital gains

Income from other sources

7 Tax credits

Set off & carry forward of losses

8

Payment of tax

Assessment procedure

Offences & penalties

Mid Term Exam

40 | P a g e


9 Refund & tax credit Appeals & revision

Final tax regime (FTR) Minimum Tax Liability

10 Capital Value Tax

Sales Tax

11 Introduction & Definition

Sales tax authorities

12

Scope of sales tax

Registration

Records & books

13

Returns

Offences & penalties

Refunds & Recoveries

14

Sales tax calculation-practical problems

Federal Excise duty

Introduction – definition

Levy & collection of duty

15

Definition

Scope of custom duty

Warehousing

16 Drawback

Appeals & revision

Final Term Exam


Recommended Text

Mirza Munawar Hussain, “Synopsis of taxes in Pakistan” Iqbal Brothers

Publications, Lahore

Mughal, Muhammad Muazzam, Income Tax Principles & Practice, Syed Mobin &

Co Lahore

Mughal, Muhammad Muazzam, Sales Tax Syed Mobin & Co Lahore

Further Reading

Income Tax ordinance 2001 (updated & amended to date)

Sales Tax Act 1990 (updated & amended to date)

The Federal Excise Act 2005 (updated & amended to date)

The customs act 1969 (updated & amended to date)

www.fbr.gov.pk

41 | P a g e


Course Title Industrial Accounting

Course Objectives

Industrial accounting focuses primarily on understanding the cost accounting including different cost

terms, costing systems and Cost Behavior and Estimation. This course also help in understanding

budgeting and monitoring system. The Industrial Accounting is suitable for students pursuing careers

in the industrial accounting.

Learning Outcomes

Upon successful completion of the course students will be expected to:

1-Managerial accounting, cost terms and cost allocation concepts.

2-Costing system, Cost Behavior and Estimation and Cost – Volume

– Profit Analysis:

3-Budgeting & Monitoring: Framework of budgeting, The master budget development process.


1 Introduction: Managerial accounting: A perspective, Cost terms, concepts

and classification.

2 Responsibility Accounting and Cost Allocation concepts

3 Responsibility accounting centers and performance reports.

4 Cost Flows and Accumulation

5 The basic cost flow model, Cost accumulation: Merchandising organizations-

Manufacturing organizations- Service organizations.

6 Costing Systems: Job order-costing systems, Process costing system, Hybrid

product costing system,

7 Cost management systems for new manufacturing environment.

8

Cost Behavior and Estimation: Cost behavior patterns, Cost estimation

methods. Cost – Volume

– Profit Analysis:

Mid Term Exam

9 The breakeven point, CVP analysis, CVP with multiple products, Cost

structure and leverage analysis.

10 Standard Costing Systems: Standard costs and control, setting cost standards,

Overhead application in a standard costing system,

11 Analysis of cost variances.

12

Differential Cost Analysis: Differential costs versus variable costs,

Differential costs versus total costs, Cost analysis for pricing decisions,

Make-or-buy decision.

13 Variable Costing: Variable costing versus full absorption costing,

Appropriateness of variable costing & full absorption costing methods.

14

Flexible Budgeting: Static budget versus Flexible budget, Sales activity

(Volume) Variance, Profit variance analysis, Variable, manufacturing costs

variance.

15 Budgeting & Monitoring: Framework of budgeting, The master budget

42 | P a g e


development process.

16 Budgeting in merchandising operations, service enterprising & non-profit

organization, Budget under uncertainty, Reports for monitoring.

Final Term Exam


Recommended Text Ronald W. Hilton Managerial Accounting McGraw Hill. (Latest Edition)

Charles T. Hongren Inroduction to Managerial Accounting Prentice Hall,

International. (Latest Edition)

Reference Text Grarrison: Managerial Accounting McGraw Hill. (Latest Edition)

Matz & Usry, Cost Accounting. (Latest Edition

43 | P a g e


Course Title Seminar in Accounting

Course Objectives Seminar in Accounting Theory is intended to be a capstone graduate level course for students pursuing

the Master of Science in Accounting (MSA) degree, The course provides students with opportunity to

hone their knowledge and mastery in a number of the below five areas which comprise the MSA

learning goals and program objectives:

1-Functional Competencies: Identify and interpret accounting issues within the framework of

Generally Accepted Accounting Principles.

2-Analytical Problem Solving: Apply quantitative measures and professional judgment to solve

business problems.

3-Communication: Communicate financial information to decision makers in an effective and

professional manner.

4-Professional Integrity: Recognize ethical challenges facing business and embrace ethical standards

required by the accounting profession and the regulatory environment.

5-Global Perspective: Understand how the impact of the global business environment impacts financial

reporting.

Learning Outcomes Through this course, students will:

1. Develop an understanding and appreciation of the body of knowledge generally identified as financial

accounting.

2- Study and critically assess factors in accounting theory and the current state of the art.

3-Develop oral and written communicative skill in the context of advanced accounting thought.

4- Gain insight into research and analytical skills used to explore advanced accounting topics.

5- Develop the ability to reason through complex reporting situations using existing standards and

principles.


1



Development in accounting

2




Replications;

3




Generalisation

4


Scholarly Marketing Research; Research

Programs and Generalization of Findings;

44 | P a g e



Testable Hypotheses, and Empirical Conjectures

6

Introduction to seminar -Need for seminar in accounting

Introduction to the class -Need for accounting theory;interplay of accounting theory on policy

making.

-Administrative protocol

-Course Organization

-Sallybus

-Group assigments:cases,articles,debates

-Methods to explore topics

- Faculty/student introductions

7

Development of Accounting Theory Early History of Accounting

Accounting in the United States Since 1930

Evolution of the Phrase “GAAP”

Role of Ethics in Accounting

International Accounting Standards

Financial Accounting Research System

8

Pursuit of the Conceptual Framework Early Theorists

Early Attempts to Develop the Framework

Principles-Based vs. Rules-Based Standards

International Convergence

Mid Term Exam

9

International Accounting International Business Accounting Issues

Development of Accounting Systems

International Accounting Standards Committee

Revising the IASB’s Constitution

Uses of International Accounting Standards

Framework for Financial Statement Preparation

45 | P a g e


10

Income Concept

Nature of Income

Income Recognition

Earnings Quality, Earnings Management, and

Fraudulent Financial Reporting

Income Statement Economic Consequences of Financial Reporting

Income Statement Elements

Statement Format

Proposed Format of the Statement of Comprehensive Income

Value of Corporate Earnings


11

Balance Sheet and Statement of Cash Flows The Balance Sheet

The Statement of Cash Flows


Working Capital Development of the Working Capital Concept

Components of Working Capital


12

Investments and Intangibles Investments in Equity Securities

Investments in Debt Securities

Permanent Decline in Fair Value

Impairment of Investments in Unsecuritized Debt

Transfers of Financial Assets

Intangibles

Financial Analysis of Investments and Intangibles


13

Accounting for Income Taxes Historical Perspective

The Income Tax Allocation Issue

Permanent and Temporary Differences

Alternative Interperiod Tax Allocation Methods

Financial Analysis of Income Taxes


14

Equity Theories of Equity

Definition of Equity

Reporting Equity

Financial Analysis of Stockholders’ Equity


46 | P a g e


15

Financial Reporting, Disclosures, and Ethical Responsibilities Recognition and Measurement Criteria

Areas Directly Affected by Existing FASB Standards – Supplementary

Information

Financial Reporting – Other Means of Financial Reporting

Securities and Exchange Commission

Ethical Responsibilities


16 Presentations

Final Term Exam


Recommended Text Relevant latest research published in world reputed international journals

47 | P a g e


Course Title Stock Market Efficiency

Course Objectives The module has two main objectives. First, it aims to give students an awareness and

understanding of the way financial markets function in terms of the different categories

of participants, their role in the financial system and their interaction. The second

purpose of the module is to develop students’ ability to understand, critically evaluate

and conduct empirical research on the role of accounting and financial information in

capital markets

Learning Outcomes

After the completion of the course the student shall be able to understand the stock market

terminology, method and techniques of trading and stock analysis along with the major concoepts in

stock market efficiency

Weekly Lecture Plan


1

Course Introduction (Dos and Don’ts) Investment Background, Environment, Issues Market and Instruments

2

How Securities are Traded Mutual Funds and Other Investment Companies

3 Risk and Return: Past and Prologue

4 Efficient Diversification

5

Efficient Market Hypothesis Empirical Evidence on Stock Returns

6 Anomalies of EMH

7 Efficient Markets and the Behavioral Critique

8

Efficiency Estimation: Methods and Techniques Capital Market Research

Mid Term Exam

9 Macro Economics and Industry Analysis

10

Equity Valuation Model Financial Statement Analysis

11

Portfolio Performance Evaluation Process of Portfolio Management

12 The Theory of Active Portfolio Management

13 Technical Analysiy

14 Reading Volume Signals

15 Stock Index Calculation

16 How information affect Pakistani Stock Market

Final Term Exam

Recommended Text Esentials of Investment by Bodie Kane and Marcus. Web of stock exchange

48 | P a g e


Course Title Advanced Financial Instruments and Markets

Course Objectives An overview of the ideas, methods, and institutions that permit human society to

manage risks and foster enterprise. Description of practices today and analysis of

prospects for the future. Introduction to risk management and behavioral finance

principles to understand the functioning of securities, insurance, and banking

industries. The major objective of this paper is to develop an understanding and

appreciation of Finance theories as they apply to corporate financial decisions and to

understand the implications for problem solving. The focus is on how financial

management can create value for the firm.

Learning Outcomes By the end of a successful completion of this module students should possess

knowledge of the theoretical tools and current practices of financial markets. In

addition, they should be able to understand, analyze and evaluate issues in theory

and practice in financial markets and appreciate the sources of and possible

solutions to controversies in financial innovations. With the help of real life case

studies and published research articles successful students should understand the

role and application of financial instruments in Multinational Organizations and be

able to explore their understanding to real world problems.


1

What this course will do for you and your purpose to

attend.

Scheme of study

Why Study Financial Markets (Mishkin chapter 1)

2

Over view of Financial System (Mishkin Chapter 2)

3

Interest Rate and Its Role in Valuation (Mishkin chapter

3)

4

Why Do Interest Rate Change? (Mishkin chapter 4)

5

How do Risk and Term Structure Affect Interest Rate

(Mishkin chapter 5)

6

Why Do Financial Institutions Exist (Mishkin Chapter 7)

Risk and Financial Market Crisis (Mishkin Chapter 8)

7

Institution of Insurance. (Fabozzi Chapter 6)

Institutions for Portfolio Diversification (Fabozzi

Chapter 7)

49 | P a g e


8

Market for Government and Corporate Securities

Organization and Structure of Market (Fabozzi Chapter 13 &14)

Mid Term Exam

9

Introduction to Financial Instruments

Collateral Present Value and Vocabulary of Finance

10

Mechanics of Future Markets (John C Hull)

Hedging Strategies using futures

11

Interest rates and Determinants of Forward and Future

prices

12 Interest Rate Futures and Swaps (John C Hull)

13 Mechanics of Option Markets(John C Hull)

14

Insurance: The Archetypal Risk Management

Institution (John C Hull)

15

Financial Instruments and Major World Financial Crisis

(John C Hull)

16 Recent Financial Crashes, reasons and preventions

Final Term Exam


Recommended Text

Mishkin and Eakins, Advnace Financial Makets and

Institutions 7th edition.

Fabozzi, Frank J., Franco Modigliani, Frank J. Jones,

and Michael G. Ferri. Foundations of Financial

Markets and Institutions, 4th ed. Prentice Hall, 2010.

John C. Hull, Options, Futures and Other

Derivatives, 6th Edition.

Frank J. Fabozzi: Bond Market Analysis and

Strategies, Prentice Hall.

Szymon Borak Wolfgang Karl Härdle Brenda López

Cabrera Statistics of Financial Markets, Springer

Heidelberg Dordrecht London New York

50 | P a g e


Course Title Seminar in Finance

Course Objectives

course objectives of finance are

1-integrate the key concepts of finance

2-comprehend the main concepts in finance

Learning Outcomes

Upon successful completion of this course, a student will be able to:

1-Think critically about finance issues.

2-understand corporate finanace/governancecorporate ownership structure

3-capital Structure And Agency Issues

Capital Structure And Informational Asymmetry and many more


1



Development in Finance

2




Replications;

3




Generalisation

4


Scholarly Research; Research


Findings;

5

Falsifiable Propositions,


Conjectures

6

Discussion Topics

Introduction to corporate finanace/governance.

corporate ownership structure

7

discussion topics

capital Structure And Agency Issues

Capital Structure And Informational Asymmetry

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8

Discussion Topics

Panel Analysis In Corporate Finance

Corporate Investment

Mid Term Exam

9

Discussion Topics

Corporate Diversification and focus

The market for corporate control

10

Discussion Topics

Executive Compensation

Incentives inside the firm

11

Discussion Topics

International corporate finance

12 discussion topic:

Labour economics and corporate finance

13 Asset valuation and risk management

14

Discussion topics

corporate policies

preparing a complete financial analysis

15 final presentation

16 final presentation

Final Term Exam


Recommended Text

Relevant latest research published in world reputed international

journals

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Course Title Risk Management

Course Objectives Risk management course is of importance to business students expecting to deal with

business and professional lives in the future. This course is designed to introduce and

discuss various risk management concepts, tools, and techniques. Using integrated

approaches, the course will emphasize discussion on the design and implementation of

risk management practices. Basically, it purports to help students realize, understand,

and master various state-of-the-art risk management theories and practices

Learning Outcomes 1. To provide students with a comprehensive perspective on risk management

and insurance concepts, tools, and techniques;

2. To develop analytical and integrative thinking in understanding and

implementing the risk management practices;

3. To arouse the sense of business through an experiential approach, especially

in the completion of assignments;

4. To practice communication skills intertwined with risk management topics


1

The Regulatory Context

Precautionary Surveillance

Basel Committee

2

Changes in Financial Risk Management

A new Risk Return World

3

Evaluation of Equities & Bonds

Portfolio management

Financial Asset Equilibrium and Application

Equity Dynamic Model

4

Evaluation of Equities & Bonds

Characteristics and Financial Risk Involved

5

Risk Management in Equities

Estimation and Evaluations through asset pricing

6

Risk Management in Bonds

Deterministic structure of interest

Passive and Active strategies

Stochastic Bond dynamic model

The Cox, Ingersoll and Ross model

7

Evaluation of Options

Binomial valuation model

Strategies in Risk Management

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8

Evaluation of Options

Black Scholes

More complex strategies

Mid Term Exam

9

Theory of VaR

The concept of risk per share

VaR in Single Asset

VaR for a portfolio

10

Var Estimation Techniques

General questions in estimation of VaR

Estimated Variance-Covariance Matrix

11

Var Estimation Techniques

Monte Carlo Simulations in VaR

12

Setting Up a VaR Methodology

Putting together the data base

Calculations

13

Setting Up a VaR Methodology

The normality hypothesis

14

Portfolio Risk Management

Investment strategies

Risk Framework

15

Portfolio Risk Management

Sharp Simple Index Method

16 Project Presentations

Final Term Exam


Recommended Text

Asset and Risk Management: Risk Oriented Finance Louis Esch, Robert Kieffer and Thierry Lopez

Wiley Finance Publishing

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Course Title Marketing Management

Course Objectives In today’s fast-paced world, marketing has become more complex. Changes in technology

and consumer and business needs, as well as, increased globalization pose new challenges for

marketers. These events have made marketers more aware of the necessity for careful but

speedy analysis and decision-making. The implication is that marketing management as a

field of study has become more important. Marketing management is the art of optimal

manipulation of the marketing mix to achieve business goals.

Learning Outcomes

This course is geared toward providing an understanding of the rationale for marketing

decisions from a managerial perspective. It also seeks to provide a framework for decision-

making that is logical but does not stifle creativity. o meet these goals, this course will

require the integration of theory and practice. Students will have to make strategic marketing

decisions based on analytical techniques they will learn in this course. They will have to

devise a plan that is based on a sound conceptual framework, to implement the decision. It is

hoped that through this exercise students will learn the value of marketing management in

business.

Weekly Lecture Plan


1 Who Markets?

Company Orientation toward the Marketplace

2 Marketing Management Tasks

Developing Marketing Strategies and Plans

3 Corporate and Division Strategic Planning

ChannelDesign Decisions

4 Channel Integration and Systems

Advertising Sales

5 Conducting Marketing Research and Forecasting Demand

Connecting with Customers

6 Analyzing Consumer Markets

Analyzing Business Markets

7 The Scope of Branding

Building Brand Equity

8 Managing Brand Equity

Customer Equity

Mid Term Exam

9 Shaping the Market Offerings

Designing and Managing Services

10 Developing Pricing Strategies and Programs

Sales Promotion

11 Events and Experiences

Interactive Marketing

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12 Word of Mouth

Managing the Sales Force

13 Creating Successful LongTerm Growth

Tapping into Global Markets

14 Evaluating Potential Markets

Branding

15 Deciding on the Marketing Organization

Internal Marketing

16 Building a Creative Marketing Organization

Marketing Implementation

Final Term Exam


Recommended

Text Marketing Management by Philip Kotler

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Course Title Brand Management

Course Objectives 1-To increase understanding of the important issues in planning and evaluating product and brand

strategies.

2- To provide and be able to work with the appropriate theories, models and other tools to ensure

better branding decisions, and to make these concepts relevant for any type of organization.

3-To provide “real world” experience and understanding of product and branding strategies.

4-To understand product and branding concepts from the consumer’s point-of-view.

5- To explore contemporary issues in product and branding development and sustainability.

6-To provide a strategic approach to product and branding issues.

Learning Outcomes By the end of this course students should be able to:

1. Understand key principles of branding

2. Explain branding concepts and ideas in their own words

3. Understand and conduct the measurement of brand equity and brand performance

4. Practically develop a brand, including positioning and communication

5. Prepare a professional, logical and coherent report in the form of a brand audit

6. Deliver an oral presentation in a professional, engaging manner

7. Develop an argument and express themselves clearly in both written and oral communication

8. Consider ethical issues

Weekly Lecture Plan


1 NATURE OF PRODUCTS AND BRANDS • Characteristics of Products and Services; The Concept of the Brand ; Brand

Types in Products and Services

2 IMPORTANCE OF STRONG BRANDS • Brand Adds Value to Companies; Prevent competition

3 Affect Consumer Perceptions as basis

for Extension; Form Quality Certification and Trust LECTURE THREE

4 BUILDING SUCCESSFUL BRANDS • Creating a Brand; Brand name Strategies and Choices;

5 Re-branding and Brand Extension; •

Stretching and Co-branding

6 POWERFUL BRANDS AND COMPETITION • Brands as Strategic Devices; Brands Sources of Competitive Advantage

7 The Meaning of

Brand Share; • Extending Brands

8 GLOBAL BRANDING • Global Branding Decisions and Strategies; Geographic Extension

Mid Term Exam

9 Brand acquisition; Brand

Alliances

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10 CORPORATE IDENTITY MANAGEMENT • Dimensions of Corporate Identity, Managing Corporate Identity Program

11 Protecting Brands

through Trade, Ethical Issues Concerning Brands

12 MANAGING BRANDS OVER THEIR LIFE CYCLE • Developing and Launching New Brands, Managing over their Life Cycle

13 Financial Implications During the Life Cycle Rejuvenating/Revitalizing

Brands.

14 BRAND EVALUATION • Growing Brand Equity

15 Commercial Models of Brand Equity Growth; Measuring Brand

Equity

16 Financial Value of Brands and Measurement

Final Term Exam


Recommended Text

K. Okoso-Amaa, Compendium on Brand Management and Corporate Identity.

FBM – OUT

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Course Title International Marketing

Course Objectives This course is designed to provide students with an understanding of the decision variables a marketing

manager may use in developing and implementing marketing decisions in an international marketing

environment. The theories covered in this course include the basis of analysing international consumer

behaviour and the international marketing environment, the logic of adaptation versus standardisation

of the marketing mix and those guiding market entry decisions.

Learning

Outcomes On successful completion of this course, students will be able to:

1-Apply basic international marketing theories and concepts to understand the environment

2-Undertake strategic business analysis in order to develop appropriate international marketing

objectives and strategies

3-Identify, analyse, and evaluate data, information, and evidence related to international business

opportunities and threats relevant in the current world

4-Communicate, clarify, and present to peer audiences in a professional setting and work in a team

reflected in assessment activities and

5-Produce a report considering the marketing of a business to consumers or business customers in

different cultural contexts with consideration of ethical conduct

Weekly Lecture Plan


1 Introduction The Globalization of Markets

2 Protectionism vs. Int’l. Free Trade

3 Financial Risk Mgt. in Int’l Markets

4 Environmental Variables in International Marketing Geography, Culture, and History

5 Business Customs and Practices

6 Political and Legal Environments

7 Economic Development

8 Multinational Market Groups

Mid Term Exam

9 The International Marketing Mix A. Global Marketing Management

10 Target Market Identification

11 Target Market Identification

12 Product Strategy

13 Pricing Strategy

14 Promotion Strategy

15 Distribution Strategy

16 International Negotiation

Final Term Exam

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Recommended Text

International Marketing, 15th edition, by Cateora, Gilly

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Course Title Marketing Research

Course Objectives To enhance the students understanding of the marketing research industry.

1- To develop skills required by the researcher and understand different

applications of Marketing Research

2- To explore different approaches of Marketing research

3-To be able to exploit Marketing Research data for management decision making

Learning

Outcomes The student should be able to

1 understand the process of marketing research and its different processes

2- identify sources of information

3- understand different research methods

4- apply selected research methods

5- analyse and interpret both qualitative and quantitative data

6- conduct and analyse a focus group discussion

7- build a simple questionnaire from a web-based survey administration site.

Weekly Lecture Plan


1

The Marketing Research Environment • Introduction and welcome to marketing research.

• Why does marketing research exist?

• What is marketing?

• What is market research and marketing research?

• Who carries out marketing research?

• What are the various types of marketing research?

2

What are the benefits of marketing research to marketing managers?

• Professional commercial marketing research in Canada.

• guide‐lines for successful marketing research

How to Design a Marketing Research Project • Why is research design important?

• What was I thinking?

• Why problems are not defined properly.

• Confusing latent variables with manifest variables.

3

• Confusing project objectives with the scope of the study.

• A practical guide to defining marketing research problems.

• Can this study provide answers to the problem?

• What are marketing research projects like?

• How is data collection designed?

• When should qualitative research be used?

• When should quantitative research be used?

• Why is the marketing research proposal so important?

• A very practical introduction to consulting in marketing research, obtaining a

client, developing the project proposal, scheduling the project, and initiating the

research process.

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4

STATISTICAL ANALYSIS OF SURVEY DATA Introduction to Statistical Analysis Using SPSS

The analysis of survey data using a computer‐based statistical package ‐‐ SPSS

Windows

Data Reduction, Processing and Tabulation

• Editing; coding; tabulation (one‐way & cross‐tabs)

Data Analysis: Basic Questions

• Choice of analysis technique; type of data; research design;

• assumptions for statistics, hypothesis testing confidence intervals;

• univariate and bivariate analyses

• cross tabs & Chi‐Square test

• z‐test for the difference between proportions

• t‐test for the difference between two means

Data Analysis: Multivariate Analysis

• Analysis of variance and

• Linear regression.

• Other multivariate methods

Data Analysis: Other Non‐Parametric Procedures

• Correlation and difference tests for nominal and ordinal data.

• Friedman analysis of variance

5

HOW TO DESIGN A QUESTIONNAIRE • The development of questionnaires will be covered in depth. A specific

questionnaire design will be explained. The principles taught in this section must

be used for the project questionnaires.

6

HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS

• How to write screeners and warm‐up questions

• General overview of measurement and scaling

• How to measure attitudes

• How to assess behaviour

• Lifestyle measurement

• Measuring demographic traits

7

HOW TO MANAGE THE MECHANICS OF RESEARCH • How is fieldwork done?

• How to secure confidentiality and assure quality

8

What factors influence fieldwork?

• Interviewer training • Data collection

online

• Processing the data

Mid Term Exam

9

HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS

AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups

• designing the discussion guide, recruiting respondents, moderating the group

discussion, debriefing clients and presenting the findings

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10

HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS

AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups

• designing the discussion guide, recruiting respondents, moderating the group

discussion, debriefing clients and presenting the findings

11

HOW TO DRAW SAMPLES

Sample Size Population and sample characteristics; intention of the sampling

(variables, attribute, precision, and confidence)

Sampling Procedures • Sampling plan; non‐probability and probability samples;

estimation; stratified and cluster sampling 8.3 Adjusting for sample bias

• Techniques to adjust results to account for sample biases and

on‐representativeness, sample weighting

12

HOW TO DRAW SAMPLES 8.1 Sample Size

• Population and sample characteristics; intention of the sampling (variables,

attribute,

precision, and confidence)

13

8.2 Sampling Procedures

• Sampling plan; non‐probability and probability samples; estimation; stratified

and cluster sampling

8.3 Adjusting for sample bias

• Techniques to adjust results to account for sample biases and

non‐representativeness, sample weighting

14

9. ETHICS IN MARKETING RESEARCH • Rights & obligations among parties

• Common‐sense relationship building in marketing research

• Responsibilities to the public

15

10. HOW TO PRESENT RESEARCH FINDINGS • A short course in business communication

• Avoid gobbledygook

• Use Multiple Exposure

• Write with a purpose

16

• Providing key marketing research deliverables

• How to effectively present research findings

• Writing the formal research report

Final Term Exam


Recommended Text

Chakrapani, C. and K. Deal. Modern Marketing Research: Step‐by‐Step.

Revised Edition, 2010.A Guide to PASW (SPSS) Statistics 18.0.

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Course Title Retail Marketing

Course Objectives This course offers an in-depth examination of the retail industry for students

interested in the field of retail marketing management-whether employed with a

large organization or in their own business. Covering planning, management, and

execution of activities taking place in the buying and selling of goods and services

for the end consumer, the course addresses the challenges of this dynamic industry.

Through analysis of the retail marketing mix, the course looks at branding in the

retail industry, product placing and development, pricing alternatives, location

options, and the promotion of goods and/or services. Because of their importance in

today's competitive environment, the course covers matters such as the application of

technology to retail marketing management, e-commerce, international retailing, and

customer relationship management.

Learning

Outcomes Design and develop marketing solutions for current retail environments by

employing appropriate marketing strategies.

Apply knowledge of basic management skills to maximize employee productivity.

Use foundational skills knowledge to remain current with marketing and

management strategies and trends and employ them in new business environments.

Apply problem solving skills using financial accounting principles through

appropriate technology and with the understanding of the business environment.

Weekly Lecture Plan


1 Retail Marketing Management

Introduction to Retailing Types of Retailers

2 Global Retailing

Consumer Buying Behaviour in Retailing

Retail Marketing

3 Retail Marketing Strategy

Retail Marketing Strategy

Financial Strategy

4 Retail Location Strategy

Retail Site Location Strategy

5 Retail Marketing Mix-Product

Product Category Structure and Management

6 Merchandise Management

7 Merchandise Planning Systems

8 Buying Merchandise

Mid Term Exam

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9 Retail Marketing Mix-Price and Distribution

Retail Pricing

10 Distribution

11 Multi-Channel Retailing

12 Supply Chain Management and Information Systems

13 Retail Marketing Mix-Promotion

Retail Communication Mix

14 Customer Relationship Management

15 Store Layout, Design, and Visual Merchandising

16 Customer Service

Final Term Exam


Recommended Text

Levy, M and B Weitz. Retailing Management. 6th ed. New

York: McGraw-Hill Irwin, 2007.

Type: Textbook. ISBN: 9780073019789 / 0-07-301978-X

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Course Title Services Marketing

Course Objectives To provide an in-depth appreciation and understanding of the unique challenges inherent in

managing and delivering quality services. Participants will be introduced to and have the

opportunity to work with tools and strategies that address these challenges.

· To develop an understanding of the ‘state of the art’ service management thinking.

· To promote a customer service-oriented mindset.

Learning

Outcomes Upon completion of the subject, students will be able to:

a. Identify the special management issues and unique challenges involved in marketing and

managing services

b. Understand the expectations of customers and know how to translate this knowledge into

genuine value for customers

c. Interpret service behavior and service consumption in the light of service-dominant marketing

logic and articulate the outcome to service marketing management

d. Appreciate, modify, and/or extend new theories and concepts pertaining to explaining the

characteristics of customers' purchasing and consumption behavior of services and service firms'

marketing behavior

e. Apply new approaches to managing customer satisfaction and loyalty

Weekly Lecture Plan


1 Introduction to Services Marketing

The Scope of Services Marketing

2 The Gaps Model of Services Quality

3 Focus on the Customer-Consumer Behaviour

Focus on the Customer-What Do Customers Expect?

4 Services Marketing: Understanding the Customer

Customer Perceptions in Services

5 Listening to Customers Through Research

6 Building Customer Relationships

7 Building Customer Relationships

8 Standardizing and Aligning the Delivery of Services

Service Development and Design

Mid Term Exam

9 Customer-Defined Service Standards

Physical Evidence and the Services cape

10 The People Who Deliver and Perform Services

Employees' Roles in Service Delivery

11 Customers' Roles in Service Delivery

12 Delivering Service Through Intermediaries and Electronic Channels

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13 Managing Demand and Capacity

14 Promotions and Pricing Strategies in Services Marketing

Integrated Services Marketing Communications

15 Pricing of Services

16 The Financial and Economic Impact of Service

Final Term Exam


Recommended Text

Zeithaml, V.A., Bitner, M.J., Gremler, D.D., Mahaffey, T., & Hiltz, B. .

Services marketing: Reference Text

Integrating customer focus across the firm. Canadian ed.. Toronto, ON:

McGraw-Hill Ryerson

Limited, 2007. Type: CUSTOM TEXT ISBN: 1259076598

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Course Title Tourism Marketing

Course Objectives Marketing of Tourism Destinations Examines the guidelines for formulating destination-oriented

marketing goals and strategies; covers the trend issues and challenges influencing tourism

destination marketing and the elements that combine to create an integrated destination marketing

system.

Learning

Outcomes Upon completion of this course students should be able to:

1-Appreciate the significance of concepts of temporary mobility for understanding contemporary

tourism phenomena internationally.

2-Understand tourism development processes in different environmental contexts.

3-Understand the multiple dimensions of the tourism product concept and its implications for

tourism marketing and management.

4-Understand a constraints based approach to the identification of tourism markets.

5-Understand the services dimension of tourism marketing and management.

6-Critically evaluate destination branding and marketing campaigns.

Weekly Lecture Plan


1 Understand the function of positioning in tourism marketing.

2 Explain the impact of competition and its impact in tourism marketing.

3 Develop a marketing plan or a destination.

4 Explain how intangibles are a part of marketing a tourism destination.

5 Analyze the importance of target marketing.

6 Understand how the target market perceives competition.

7 Define the top ten activities used to market a destination.

8 Understand the pricing mix in the marketing of tourist destinations.

Mid Term Exam

9 Identify attributes features, or customer benefits of a destination.

10 Explain the various positioning approaches used in marketing destination.

11 Identify current trends influencing tourism destination marketing. 12 Explain the components of an integrated destination marketing system.

13 Develop a strategic marketing plan.

14 Understand how the SOWT analysis is used in destination marketing.

15 Develop a presentation to “Sell” a destination.

16 Understand the role of symbiotic relationships in destination marketing.

Final Term Exam

Recommended Text

Utilize the available online sources

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Course Title Cyber Marketing

Course Objectives Cyber Marketing combines the creative and technical aspects of the Internet with design,

development, advertising, and marketing part of a business. The purpose of this course is to

acquaint you with the special behavioral considerations for buyers that emerge when the

Internet plays a role in the firm’s marketing.

Learning Outcomes the learning outcomes of teaching this subject are :

1) what is cyber marketing ? Its nature?

2) how it is connected with E-commerce ?

3)what is E-mail marketing, viral marketing , affiliate marketing ?

4) what is impact of advertising on merketing ?

5) cosultation of cyber marketing with companies?


1 Introduction to Cyber Marketing

2 E-Commerce Concepts

E-Commerce Policies and Legal Issues

3 Building E-Commerce Websites

Electronic Payment Systems

4 Search Engine Optimization and Increasing Website Traffic

5 Web Analytics

Advertising Campaign

6 Designing Ad Banners

7 E-mail Marketing

8 Viral Marketing

Mid Term Exam

9 Affiliate Marketing

10 Blog Advertising

YouTube and Video Advertising

11 Podcast Advertising

12 Advertising on Search Engines

13 Mobile Advertising

Social Media Advertising

14 Advertising on News Sites

Converting Visitors into Customers and Maintaining Customers

15 Competitive Intelligence

16 Ad Revenues

Cyber Marketing Consulting Companies

Final Term Exam

Recommended Text Utilize the available online sources

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Course Title Export Marketing

Course Objectives This course is deigned to demonstrate the student regarding export marketing ,

introduction, explanation, scope, concepts, trade barriers, internationals export

policies and all the topics regarding international markets.

Learning

Outcomes the students will be able to demonstrate an understanding of export ,marketing as a

managerial challenge learn about the strategic aspects of the of export marketing

acquire knowledge about the procedural aspect of export marketing

Weekly Lecture Plan


1 Introduction to Export Marketing, basic definitions and terms

related to Exports. Explanations of shipping terminologies.

2 Explanation of Incoterms 2000.

Methods of Payment

3 Scope, Concepts and Drivers of International Marketing.

Arguments for protectionism.

4 Trade Barriers and Facilitators.

Regional Economic and Political Integration.

5 Impact of culture on International Marketing.

Requirements for International market segmentation.

6 Country Attractiveness.

Macro and Micro Segmentation,

7 Global Targeting and Positioning strategies and techniques.

International marketing plan.

8

Market Entry mode selection.

Products and Services: Branding Decisions in International

Markets

Mid Term Exam

9 Standardization Vs Adaptation

Product/Service Stereotypes

10 International Product Life Cycle.

International Product and Service strategies.

11 Managing International Distribution Operations.

International Retailing.

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12 International Promotional Mix and Advertising strategies.

International Publicity and Public relations.

13 Sales promotion strategies.

Global Services

14 Services Vs products

Global Distribution, Retailing and Wholesaling

15 International Pricing Strategies

16 International Personal Selling and Personnel Management

Final Term Exam


Recommended Text

International Marketing by Dana-Nicoleta Lascu

Reference Text

Global marketing – Foreign Entry, Local Marketing and

Global Management by Johny K. Johansson – 4th Edition

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Course Title Agriculture Marketing

Course Objectives

The objective of this course is to provide practical knowledge and application

capabilities to the student for the marketing of agricultural products. This course will

explore current marketing methods for agricultural products and services, thereby

providing knowledge toward efficient and effective marketing schemes. The student will be able

to demonstrate and understanding of these techniques through a semester long marketing project

as well as exams. The purpose of this syllabus is to guide the student through the requirements and

evaluation criteria of the course, as well as aid in time management.

Learning

Outcomes At the end of this course, you should be able to:

1. Demonstrate comprehension of strategic marketing

2. Identify and describe personality traits that affect success at various segments of the marketing

mix.

3. Demonstrate comprehension and appreciation for value added products, benefits, and

limitations.

4. Identify economic opportunities for new genetic or other value added products 5. Describe

functional food value of designer crops and where this fits into a market

6. Describe methods used to protect value and intellectual property in value added products

7. Demonstrate how to sell quality in a commodity oriented marketplace and describe items of

importance in doing this successfully

Weekly Lecture Plan


1 Market System

2 Economic Environment

3 Economic Environment 4 Public Policy and the Market & Government Programs

5 Public Policy and the Market & Government Programs

6 Two Functional & Organizational issues

7 Market and Bargaining Power

8 Market and Bargaining Power

Mid Term Exam

9 Risk Management and Futures Market

10 Risk Management and Futures Market

11 Market Development and Demand Expansion

12 Market Development and Demand Expansion

13 Post-Harvest handling of Farm products

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14 Post-Harvest handling of Farm products

15 Goat Marketing System

Milk Marketing System

16 Marketing System of Fish Feed

Silk Marketing

Final Term Exam


Recommended Text

Agricultural Marketing – System, Coordination, Cash and Future Prices,

Wage Purcell

Reference Text

Marketing of Agricultural Products, Kohls & Uhl

Changing Role of Agricultural Marketing in Bangladesh, Akramul Haque

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Course Title Promotion

Course Objectives This course is designed for marketing professionals, both agencies and clients, who want to

improve their Promotion strategies, learn how to integrate this strategy in their overall

marketing plans and develop the skill set to enhance their ability to bring successful

promotions to life. In a saturated market and challenging economic times, Promotions are

more than ever a way to both increase sales and act as a key differentiator for your brand.

This course will teach you how to be successful in the short-term goal of the promotion and

how to translate that success into longterm marketing potential.

Learning

Outcomes Upon successful completion of this course, a student will be able to:

1-Define and apply commonly used Promotion terms, concepts, and tools.

2-Analyze possible consequences of Promotion marketing decisions on company

performance.

3-Define the role, importance, and limitations of Promotion marketing decisions in

influencing company performance.

4-Identify and evaluate trends, changes, and opportunities presented in the promotions field

for product and services, consumers and industrial markets, profit and non-profit

organizations and traditional and e-commerce enterprises.

5-Describe, analyze, and design a promotion plan appropriate for a product/service, and

enterprise or brand and its target markets.

6-Implement and coordinate the various promotional mix elements with other marketing

activities within a company or in an agency (full service advertising/media firms or creative

boutique or media buying.)

Weekly Lecture Plan


1 Session 1: Introduction and Understanding Promotion Strategy

2 Course Overview

The role and purpose of Promotions

Developing Promotion strategies

3 Session 2: The Marketing Mix – Marketing Strategy and Promotion

Planning

Exploring the role of Promotions within the Marketing Mix

4 Review of the corporate structure and external influencers in

promotional planning

Developing the ideal promotion planning framework

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5

Session 3: Understanding Segments & Promotion Objectives –

B2B/B2C New Customer

Acquisition and Client Up-Sell

Identifying, developing promotion strategies for new customer

acquisition objectives

6

Identifying, developing promotion strategies for client up-sell

objectives

Integrating promotion strategies as a means of attracting and keeping

clients

7 Session 4: Promotion Strategy in Loyalty Marketing

Defining Loyalty Marketing

Integrating multi-organizational promotion strategies

8 Developing the client relationship strategy

Mid Term Exam

9 Session 5: The “Net Effect” – Paying the Benefit Forward

Defining Success: the tangible and intangible success criteria of

promotion campaigns

10 Establishing the optimal measurement criteria

Integrating results into future planning potential

11 Session 6: Targeting - Maximizing Redemption Opportunities

Using analysis and segmentation as a tool

12 Understanding the role of Customer Insight and Market Research in

developing Promotion Strategy

Analysis and trends for use in Promotional planning

13 Session 7: Group Case Study Presentations

14 Session 7: Group Case Study Presentations

15

Session 8: The Message and the Media – Promotions and the Client

Experience

Linking the message and the media

Assessing the media opportunities and integrating into a

comprehensive communications plan by

segment

Defining value through promotions

16

Session 9: Promotion Redemption Design and Strategy

Assessing online and offline redemption strategies

Establishing vendor management

Linking internal and external processes

Final Term Exam


Recommended Text

Advertising and Promotion (Latest Edition)

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Course Title Seminar in Marketing

Course Objectives Upon successful completion of this course, a student will be able to:

Lead and manage group dynamics.

Use analytical skills to understand business problems, identify key issues involved in

a problem, and develop alternative solutions.

Use conceptual knowledge and analytical skills in market segmentation, product

positioning, product portfolio analysis, and analysis of competition and industry.

Use conceptual knowledge and analytical skills to develop marketing mix strategies.

Improve oral and written communication skills.

Write a business plan.

Learning

Outcomes Upon successful completion of this course, a student will be able to:

1-Think critically about marketing issues.

2-Understand how marketing concepts and strategies can be applied to the analysis

of a variety of marketing issues.

3-Understand the forces that shape how marketing decisions are actually made.

Weekly Lecture Plan


1 Introductions and Course Overview;


Development in Marketing

2




Replications;

3




Generalisation

4


Scholarly Marketing Research; Research


Findings;



Conjectures

6 The Research Domain of Marketing Strategy 7 Market Segmentation Theory: The Core Classics

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8

Marketing Strategy or Competitive Business Strategy? Theories of Marketing Information and Market Segmentation

Mid Term Exam

9 Distribution Channel Structure and

Relationships: Contingency and

Transaction Cost Theories

10 Testing Theories of Marketing

11 Innovation Performance and Disruptive

12

Management and Marketing Strategy

13 Innovation

14

Management and Marketing Strategy

15 Presentations on current marketing issues and topics

16 Presentations on current marketing issues and topics

Final Term Exam


Recommended Text

Relevant latest research published in world reputed

international journals

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[End of Document]

Documents

Master of Business Administration (MBA-1.5)€¦ · Master of Business Administration (MBA-1.5) 1 ½ Years Program under Semester System Revised Uniform