MASTER OF ARTS IN JOURNALISM AND MASS … · Sharma, Shashikant Nishant, Current Affairs: News Perspectives on old issues, Createspace Publishing, 2013 Laxmikanth, Public Administration,

MASTER OF ARTS IN JOURNALISM AND

MASS COMMUNICATION

Curriculum and Syllabus

(For Students admitted from academic year 2015 – 2016 onwards)

UNDER CHOICE BASED CREDIT SYSTEM

DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION

FACULTY OF SCIENCE AND HUMANITIES

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

SRM NAGAR, KATTANKULATHUR– 603 203

1 MA JMC 2014-15 SRM (S&H)

MASTER OF ARTS IN JOURNALISM AND MASS COMMUNICATION

(For Students admitted from academic year 2015 – 2016 onwards)

CURRICULUM

SEMESTER I

Career

Stream

Title

Subject

Code Subject Title L T P Total of LTP C

Compulsory

Core

PJM15101 Principles of Mass

Communication 4 1 0 5 4

PJM15102 Reporting & Editing for

Print 4 1 0 5 4

PJM15103 Current Issues 3 2 0 5 4

Compulsory

Core Lab

PJM15104 Lab Newspaper

Production 0 2 3 5 2

PJM15105 Lab Magazine


Elective 1 PJM15E01 Editorial & Feature

Writing

3 2 0 5 4

PJM15E02 Content &Technical

Writing

TOTAL 14 10 6 30 20

SEMESTER II

Career Stream

Title

Subject

Code Subject Title L T P Total of LTP C

Compulsory

Core

PJM15201 Media Laws & Ethics 4 1 0 5 4

PJM15202 Essentials of

Broadcast Journalism 4 1 0 5 4

Compulsory

Core Lab

PJM15203 Documentary Making 0 2 3 5 3

PJM15204 Electronic Media


Elective 2 PJM15E03 Film Studies

3 1 0 4 4

PJM15E04 Online Journalism

Skill Based PJM15E51 Script Writing 2 2 0 4 3

2 MA JMC 2014-15 SRM (S&H)

Elective PJM15E52 Creative Writing

Non Major

Elective -1

Open Elective -1 2 0 0 2 2

TOTAL 15 8 7 30 23

SEMESTER III

Career

Stream Title

Subject

Code Subject Title L T P

Total

of LTP C

Compulsory

Core

PJM15301 Communication Research

Methodology 4 1 0 5 4

PJM15302 Principles of Advertising 4 1 0 5 4

Compulsory

Core Lab

PJM15303 Advertising Photography 0 2 3 5 3

PJM15304 Advertisement & Public

Relations Campaign 0 2 3 5 3

Elective 3 PJM15E05 Public Relations & Corporate

Communication 2 2 0 4 3

PJM15E06 Event Management

Skill Based

Elective

PJM15E53 Basics of Photography

2 2 0 4 3 PJM15E54 Magazine and Niche

Journalism

Non Major

Elective -2

Open Elective-2 2 0 0 2 2

TOTAL 14 10 6 30 22

SEMESTER IV

Career

Stream Title

Subject

Code Subject Title L T P

Total

of LTP C

Major Project PJM15401 Project 0 5 5 10 5

Dissertation PJM15402 Dissertation 0 5 15 20 10

TOTAL 0 10 20 30 15

TOTAL CREDITS FOR THE COURSE 80

Total Credits to be earned for the degree: 80

3 MA JMC 2014-15 SRM (S&H)

SEMESTER – I

COURSE

CODE COURSE TITLE L T P

Total Of

LTP C

PJM15101 PRINCIPLES OF MASS

COMMUNICATION 4 1 0 5 4

OBJECTIVES: At the end of this course, the students will be able to

1. Explain the concept and process of communication

2. Appreciate the potentials and limitations of various communication

processes

COURSE REQUIREMENT: At the end of every unit, the students will be expected

to submit an assignment or make a presentation as a part of internal assessment.

UNIT I

Fundamentals of communication-elements of communication-types of

communication-process of communication-verbal & non-verbal- barriers in

communication-scope and purpose of communication

UNIT II

Communication Theories & Models-Multistep Theory-Selective Exposure,

Selective Perception, Selective Retention-Play Theory-Uses & Gratification

Theory-Hypodermic needle theory-diffusion of innovation-Cultivation Theory-

Agenda Setting Theory-Theories of the press-Communication Models-SMCR

Model-Shannon & Weaver Model-Wilbur Schramm Model-Lasswell Model-Gate

Keeping Model-Gerbner's Model.

UNIT III

Print media-definition-characteristics and types-newspaper-magazines-books-

magazines and books in the digital age-scope and limitations of print media-

recent trends in newspapers, magazines and books production and circulation.

UNIT IV

Electronic media-brief history-characteristics of radio, television, film- home video

industry-direct broadcast satellite-direct to home service-recording industry-

advertising-public relations-propaganda.

4 MA JMC 2014-15 SRM (S&H)

UNIT V

New media-history and evolution of the internet-characteristics and emergence of

new media-online media-social networking-blogs-podcast-news portals-basics of

web writing.

TEXT BOOKS

1. Hasan, Seema, Mass Communication: Principles and Concepts, CBS

Publisher, 2010.

2. Kumar J. Keval, Mass Communication in India, Third Edition, Mumbai: Jaico

publication, 2008.

BOOKS FOR REFERENCE

1. Narula Uma, Mass Communication Theory and practice, New Delhi: Her-

Anand Publication, 2009

2. Mcquail Denis, Mass Communication Theory, New Delhi: Vistaar Publication,

2005

COURSE


Total Of

LTP C

PJM15102 REPORTING AND EDITING FOR PRINT 4 1 0 5 4

OBJECTIVES: At the end of this course, the students will be able to,

1. Gain an insight into the nature and structure of reporting and editing for the

print media.

2. Use different styles and techniques of writing.



UNIT I

Introduction to journalism- News- News values- Sources of news-Newspaper

organization: structure – functions of editorial department; Reporting section:

Copy desk functions, path of a copy, morgue. Chief Reporter, Correspondents

and reporters. Duties, responsibilities, rights and privileges – Objectivity, editorial

freedom. Trends in reporting: Interpretative and Investigative –Freelancing. News

selection process: criteria – influencing factors.

5 MA JMC 2014-15 SRM (S&H)

UNIT II

Writing News Report – Elements of news, Structure of News Story – Inverted

Pyramid style; Lead: importance, types of lead; body of the story; attribution,

objectivity; Interviews- types, techniques, preparation and writing interview story.

Reporting government and other agencies: Central, State and Local Governments,

Rural Reporting.

UNIT III

Beats and Special Coverage - Transport, Education, and Health etc. Reporting

Legislature: Proceedings, Powers and Privileges of the House. Responsibilities of

the press. Reporting Judiciary: Powers and Privileges of the Court – Precautions

in reporting. Crime Reporting: Covering public meetings and speeches: do‘s and

don‘ts. Sports Reporting: Writing Style, Language use, Sports terms, Use of

pictures. Science Reporting, Financial Reporting. Features: Types, Characteristics,

Styles, Subjects and Scope. Writing Reviews: Book, Film: Procedure and Style.

UNIT IV

News agencies: Structure and functioning of news agencies – agency services :

subscription procedure, cost and use; Agency profile: PTI, UNI, AFP, AP, Reuters,

TASS, UPI. Principles of editing- copy fitting, checking facts, continuity;

paragraphing, grammar, punctuation, style, spelling etc; rewriting; headlines;

importance, functions of headlines, typography, language, readability and

legibility. Picture editing: importance of pictures, selection of news pictures, cut

lines, cropping methods, style sheet.

UNIT V

Readability Formulas; Flesch‘s Reading Ease and Human Interest Formulas;

Gunning‘s Fog Index; Dale- Chall Formula; Comparison of readability scores.

Opinion page: Editorial writing: Purpose, types of editorials, subjects,

Ombudsman –Review of Newspaper editorials Profiles, Guest Columns, Letters to

the editor, syndicate columns, sponsored columns- Columnists- advertisements-

newspapers layout and design- Review of editorial page.

TEXT BOOKS

1. Remnick, David Reporting, Picador Publishers, 2013

2. Sehgal, Vivek Editing for Print and Electronic Media, Neha Publishers, 2010

6 MA JMC 2014-15 SRM (S&H)

BOOKS FOR REFERENCE

1. Raman, Usha, Writing for the Media, Oxford University Press, 2010

2. N. Basu, N. Prabhakar, Journalism : Editing, Reporting and Feature Writing

1st Edition, Neha Publishers & Distributors, 2009

3. Mencher, Melvin, News Reporting and Writing‘.MC Graw Hill, NY. 2003.

COURSE


Total Of

LTP C

PJM15103 CURRENT ISSUES 3 2 0 5 4

Objective: At the end of this course, the students will be able to,

1. Familiarize with the current goings on in the international system and the

linkages between domestic politics and international policies.

2. A glimpse into the decision making framework against the backdrop of

globalization and the revolutions in information technology



UNIT I - GLOBALIZATION AND CHALLENGES OF GOVERNANCE.

What is globalization and the implications of this phenomenon to the developed

and developing nations. Impact of Globalization on Administration – E-Governance

– Administrative Corruption – Terrorism – People’s Participation in Administration

– Youth development and Governance – Governance at the grassroots level –

Foreign Direct Investment

UNIT II - REVOLUTIONS IN INFORMATION TECHNOLOGY.

Information and Communication Technology - definition and concept;

Characteristics of ICT; Theories and models of ICT; Barriers of ICT; Emerging

trends in ICT; DBMS; National and International information sources and services;

Introduction to e-marketing.

UNIT III - TRENDS IN NEW MEDIA.

New Media- definition; Concept of Convergence; Hypertext, hypermedia and

World Wide Web; virtual communities and virtual reality; Cyber culture and

Cyberspace; Mobile and Wireless Communication; Social and Professional

Networking; Ethnicity and Global Society and constraints of the social media.

http://www.flipkart.com/author/n-basu-n-prabhakar

7 MA JMC 2014-15 SRM (S&H)

UNIT IV - WORLD BUSINESS ENVIRONMENT.

Political Environment -Economic Environment – Legal Environment -The

Determinants of Economic Development - States in Transition. Difference in

Culture: Introduction - Social Structure - Religion - Language - Education -Culture

and the Workplace - Cultural Change -Cross-Cultural Literacy - Culture and

competitive Advantage - Risks in international business & risk evaluation.

UNIT V - MODERNITY AND SUSTAINABLE DEVELOPMENT

What is development and its patterns. Issues of development like

underdevelopment and uneven development - India, China, Vietnam. Issues of

development and dependency. An introduction to sustainable development -

Economic, Financial, Environmental Issues and challenges .

TEXT BOOKS

1. Henry Jenkins, Sam Ford&Joshua Green , Spreadable Media: Creating Value

and Meaning in a Networked Culture, New York University Press, 2013

2. Sharma, Shashikant Nishant, Current Affairs: News Perspectives on old

issues, Createspace Publishing, 2013 Laxmikanth, Public Administration,

Tata McGraw Hill Education Pvt. Ltd., New Delhi, 2011.

BOOKS FOR REFERENCE

1. Michel Henry Bouchet,Ephraim Clark&Bertrand Groslambert, Country Risk

Assessment: A Guide to Global Investment Strategy, The Wiley Finance

Series, 2013

2. William Nester, International relations: Politics and Economics in the 21st

Century, Wadsworth- Thomas Learning, 2001.

COURSE


Total Of

LTP C

PJM15104 LAB NEWSPAPER PRODUCTION 0 2 3 5 2


1. Report on various topics

2. Gain knowledge of designing software.

UNIT I

Handling Sources - Campus Story -Interviewing

http://www.goodreads.com/author/show/21885.Henry_Jenkins

http://www.goodreads.com/author/show/4297786.Sam_Ford

http://www.goodreads.com/author/show/2965985.Joshua_Green

http://www.amazon.com/s/ref=ntt_athr_dp_sr_1?ie=UTF8&field-author=Michel+Henry+Bouchet&search-alias=books&text=Michel+Henry+Bouchet&sort=relevancerank

http://www.amazon.com/s/ref=ntt_athr_dp_sr_2?ie=UTF8&field-author=Ephraim+Clark&search-alias=books&text=Ephraim+Clark&sort=relevancerank

http://www.amazon.com/s/ref=ntt_athr_dp_sr_3?ie=UTF8&field-author=Bertrand+Groslambert&search-alias=books&text=Bertrand+Groslambert&sort=relevancerank

8 MA JMC 2014-15 SRM (S&H)

UNIT II

Developing Story Idea - News Writing – Inverted Pyramid, Leads, Captions

UNIT III

Photo- Journalism and Event photography

UNIT IV

Designing Journal

UNIT V

Lab Journal editing and Proof reading

EVALUATION PROCESS

Each student shall maintain a practical record carrying the above mentioned

assignments. The record duly signed by the faculty – in – charge is to be

submitted before the external examiner during practical examination for award of

marks.

Software: Adobe Photoshop and Adobe Indesign.

COURSE


Total Of

LTP C

PJM15105 LAB MAGAZINE PRODUCTION 0 2 3 5 2

OBJECTIVES: At the end of this course, the student will be able to,

1. Familiarize the techniques of magazine design and production

2. Do photo selection, write titles and outlines, design pages and cover

selection

3. Emphasize on words and visuals

4. Receive hands-on experience in desktop publishing and in working as part of

a creative team

UNIT I

Design principles, Typography, Title writing, cutline, Structure of magazine and

magazine printing process, CMYK and LAB color process.

UNIT II

Layout Design

Page design, Double-page spreads, Photo selection, covers and Create template

for various magazines, DTP

9 MA JMC 2014-15 SRM (S&H)

UNIT III

Introduction to magazine photography and Editing process by using Adobe

photoshop and Image sequencing as well as meta data writing.

UNIT IV

Introduction for In-design, Panels, Tools, Structure, Automations, Layers, Import

and Export process, File collection, External data management and file sharing.

UNIT V

Create theme based 20 page magazine.

EVALUATION PROCESS

Each student shall maintain a practical record carrying the above mentioned



marks.

COURSE


Total Of

LTP C

PJM15E01 EDITORIAL AND FEATURE WRITING 3 2 0 5 4

OBJECTIVE: At the end of this course, the students will be able to,

1. Define and write editorials

2. Understand the significance of features, columns and reviews

3. Conduct and report interviews



UNIT I

EDITORIAL: Definition – Types - Purpose and style of writing - Editorial

comments - The Editorial Page: It’s Importance – Needs – Contents – Typography

- Layout - Main Contents of Editorial page - Editorial Policy: Concept, nature and

applications. Ethics of Editorial Writing - Eminent editors (Global & Local) -

Editor‘s Guild.

10 MA JMC 2014-15 SRM (S&H)

UNIT II

FEATURE WRITING: Definition - Types– Language – Leads – Headlines- Format.

Pitching story ideas – research – writing process – editing – getting published.

UNIT III

COLUMN WRITING: Definition – Types - Purpose and style of writing, regular

columns of a newspaper, magazine, who is a columnist? Discuss some of the

prominent contemporary columnist. Analyse their styles

UNIT IV

REVIEWS: Definition – Types -Books – Films - Food – Music – Theatre –

Products etc. Do’s and Don’ts – Format of reviews

UNIT V

INTERVIEWS: Definition – Types – Steps involved – Plan – Procedure

TEXT BOOKS


2. Pape, Susan, Feature Writing: An Introduction, Sage Publication, 2006

BOOKS FOR REFERENCES

1. Marda Dunsky,Watch Your Words: The Rowman& Littlefield Language-Skills

Handbook for Journalists Rowman& Littlefield Publishers, 2011

2. N. Basu N. Prabhakar, Journalism : Editing, Reporting and Feature Writing 1st

Edition, Neha Publishers & Distributors, 2009

COURSE


Total Of

LTP C

PJM15E02 CONTENT AND TECHNICAL WRITING 3 2 0 5 4


1. Build extensive knowledge in areas such as business and technical writing.

2. Develop writing and editing skills for various official purposes.



http://www.flipkart.com/author/marda-dunsky

http://www.flipkart.com/author/n-basu-n-prabhakar

11 MA JMC 2014-15 SRM (S&H)

UNIT I

Historical overview – The process of writing - Types of writing: Narrative,

Descriptive, Persuasive, Informative, Argumentative, Explorative& Interpretative.

Effective writing - principles and methods - Readability - Techniques of readability

- Gunning's Fog Index point score - Flesch's Reading Ease Score (RES) and

Human Interest Score (HIS).

UNIT II

Technical writing: An overview – its significance – Structure and Style of technical

Writing - Information : Retrieving, Analyzing, Synthesizing, Evaluating, Interpreting

- Preparing manuals – defining terms, describing mechanisms, giving

instructions.the technical text — grammar, style and content — readability,

structure of technical reports —Progress reports: functions and contents —

timing and format

UNIT III

Document design: book design — page design — headings — graphics and

tables — report format and final packaging- audience analysis — revision

checklist. User guides: key components — essential information — initial

planning — documentation proposal and plan — prototype and specifications —

template and style catalog — multiple review drafts.

UNIT IV

Content Writing Essentials: Letter Writing, Resume’ Writing, Essay Writing, Story

Writing, Article Writing for Magazines and Newspapers, Writing for web. Office

Correspondences –Memos, Circulars, Office orders, Notices, Agenda and Minutes

– Research Articles/ Term papers/ Dissertations/ Thesis

UNIT V

Policies & procedures: need and scope — resources — procedure manuals —

controlled English — some examples. Technical reports: feasibility report —

recommendation report — evaluation report — typical contents — discussion

and options.

TEXT BOOKS

1. Ess, Charles, Digital Media Ethics, Cambridge: Polity Press, 2009.

2. Tom Hutchinson & Alan Waters, English for Specific Purpose –Cambridge

University Press, 2006

12 MA JMC 2014-15 SRM (S&H)


1. Stephen J. A. eds. Paul Benedetti, Tim Currie and Kim Kierans, Ethics for the

New Mainstream. In The New Journalist: Roles, Skills, and Critical Thinking,

Ward, pp. 313-326. Toronto: Edmond Montgomery Publications, 2010.


13 MA JMC 2014-15 SRM (S&H)

SEMESTER – II

COURSE


Total Of

LTP C

PJM15201 MEDIA LAWS AND ETHICS 4 1 0 5 4


1. Understand the laws and ethics related to media in India.

2. Obtain knowledge on the Press Commission, committees and codes, as well

government regulations of the broadcasting and multimedia industries.



UNIT I

Fundamental Rights – Freedom of Speech and Expression and their Limits with

special reference to Media, Provisions of Declaring Emergency and their Effects

on Media. Censorship in media.

UNIT II

Specified Press Laws: History of Press Laws in India – Contempt of Courts Act

1971 – Civil and Criminal Law of Defamation – Relevant Provisions of Indian

Penal Code with Reference of Sedition, Crime Against Women and Children; Laws

Dealing with Obscenity; Official Secrets Act, 1923, Right to Information 2006.

UNIT III

Press commissions - Press council: structure and functions - Reports of various

committees & commissions dealing with media in India – Chanda committee,

Varghese committee, Joshi committee, Vardhan committee, Sengupta committee,

Mac Bride Commission

UNIT IV

ASCI code of ethics for advertising - DAVP’S code of advertising - IPRA code of

ethics for PR practitioners PRSI code for PR practitioners - Code of ethics by

editor’s guild of India - Code of conduct for journalists by press council and media

houses

14 MA JMC 2014-15 SRM (S&H)

UNIT V

Press and Registration of Books Act, 1867. Working Journalists and Other

Newspaper Employees (Conditions of Service & Miscellaneous Provisions ) Act,

1955; – Cinematograph Act, 1953; PrasarBharati Act; WTO Agreement And

Intellectual Property Right Legislations, Including Copyright Act, Trade Marks Act

And Patent Act – Information Technology, Convergence Legislations Including

Cyber Laws and Cable Television Act and Media and Public Interest Litigation.

TEXT BOOKS

1. Neelamalar. M, Media Laws and Ethics, PHI Learning Pvt. Ltd, November

2009.


Publisher, 2010.

BOOKS FOR REFERENCE

1. Basu, Durga Das, Introduction to the Constitution of India,

LexisnexisButterworthsWadhwa Nagpur, 2011.

2. Packard, Ashley, Digital Media Law, Wiley-blackwell, May 2010.

3. Prabhakar.N, Basu.N, Media Ethics and Law, Commonwealth Publishers,

2007.

COURSE


Total Of

LTP C

PJM15202 ESSENTIALS OF BROADCAST

JOURNALISM 4 1 0 5 4


1. Understand the story structure and elements of Broadcasting Journalism

2. Become proficient in attributing sources, getting information right, avoiding

libelous speech, understanding the ethics behind news reporting

3. Employ field-reporting techniques; Master on-camera interview, both in the

field and inside the studio

4. Use images to tell stories; Produce news shows that feature their news

stories



15 MA JMC 2014-15 SRM (S&H)

UNIT I

Radio – a brief history of broadcasting in India, Nature and characteristics of the

medium, Broadcasting policy and Objectives, Role of radio in development. Radio

station – structure and functioning, Personnel – responsibilities, Radio

programme production process – studio facilities, tapes. Recording, Editing –

methods and techniques. Programme formats for general and special audiences,

production of news, interviews, features and documentaries.

UNIT II

Television: Nature and Characteristics of the medium, Development of TV network

in India, TV as a social and cultural force, TV and national development – SITE,

INSAT; Policies and Programmes of Doordarshan, Satellite TV and Cable

networks; Committees and recommendations.

UNIT III

Television station – structure and functioning; Planning and production of TV

programmes: preproduction process – camera, film formats, lenses, shots,

lighting principles and techniques, types of sound, audio control, writing for TV

UNIT IV

Post production process: sequence, structure, types of transition, film editing

methods and techniques, sound and graphics; Production of news, features,

interviews and other programmes; Sponsored programmes, commercials,

educational broadcast.

UNIT V

Social and cultural impact of foreign TV networks, need for policy frame work ,

factors influencing media environment, future of public broadcasting in India,

audience research, research methods and techniques, trends in audience

research.

TEXT BOOKS

1. Tatano, Randy Broadcast Journalism, Createspace Publishers 2012

2. Bhatt, S.C. Broadcast Journalism, Haranand Publications, 2007


1. Andrew Boyd, Peter Stewart, Ray Alexander, Broadcast Journalism –

Techniques of Radio & Television News, Focal Press, 2008

16 MA JMC 2014-15 SRM (S&H)

2. Herbert Zettl. “Television Production Handbook”. Thomson Wadsworth. Ninth

Edition. Belmont. USA. 2007

3. White, Ted, Broadcast news writing, Reporting and producing. (4thed.)..

Focal Press, Oxford, 2006.

COURSE CODE COURSE TITLE L T P Total Of

LTP C

PJM15203 DOCUMENTARY

MAKING 0 2 3 5 3

OBJECTIVE: At the end of this course, the student will be able to,

1. Work on the production of various documentary styles.

2. Analyse readings, screenings, analysis, discussion, equipment and

process orientation, and unsupervised field production/editing.

3. Work with digital video to develop media production skills.

PROCESS

First assignment—Proposal (Individual)

Second assignment—Trailer project (Individual)

Third assignment—Preproduction presentation (group)

Fourth assignment—Production screening (group)

Fifth assignment—12 to 20 min. documentary (group)

UNIT I

Developing the Idea and Doing the Research, Critical Needs: Characters and a

Visual Story, Proposals, Budgets, and Fund-raising, Documentary samples shown

to demonstrate styles, Equipment orientation and proposal previews.

UNIT II

Preparing for Collaboration, Classic documentary styles and production,

Discussion of proposals and selection criteria, Trailer projects (individual

projects).

UNIT III

Individual Proposal, Planning for Effective Interviews, Sound Considerations

17 MA JMC 2014-15 SRM (S&H)

UNIT IV

Preproduction presentation by groups -Preparing Crew List - managing data

sheets.

UNIT V

Documentary production and Post –Production

EVALUATION PROCESS

Each student shall maintain a practical record carrying the above mention



marks.

COURSE


Total Of

LTP C

PJM15203 ELECTRONIC MEDIA PRODUCTION 0 1 4 5 3


1. Obtain a practical knowledge of operational techniques, including hands-on

equipment training with cameras, lighting, sound and editing equipment.

2. Gain experience on crew roles and responsibilities

UNIT I

Concept and idea generation

Writing proposal or synopsis for production

Various stages of production: pre production, production, post production

UNIT II

Introduction to still and video camera

Basic elements of television production: video, audio, lighting, makeup, scenic

Design, graphics and animation, talent, script

Basic elements of radio production: music, spoken word, special effects

UNIT III

Radio program formats – news, newsreel, feature, talk, discussion, drama,

phone-in program, music program, and commentary.

Production team members and their responsibilities

Introduction to radio equipments

18 MA JMC 2014-15 SRM (S&H)

UNIT IV

Television program formats – fictional and non-fictional programs

Production team members and their responsibilities

Introduction to various video formats and equipments

UNIT V

Short film making

Commercials

Jingles

EVALUATION PROCESS




marks.

COURSE


Total Of

LTP C

PJM15E03 FILM STUDIES 3 1 0 4 4


1. Explore the history of cinema (World and Indian cinema) and also critically

analyse movies that are being screened.



UNIT I

Advent of cinema. Indian (Hindi, Tamil & other languages), Film form and film

History: Early Cinema (1893-1903). Development of Classical Hollywood cinema

(1903-1927).German expressionism (1919-1924). French Impressionism and

Surrealism (1917-1930). Soviet Montage (1924-1930). The Classical Hollywood

Cinema after the coming of sound. Italian neo-realism (1942-1951).The French

New wave (1959-1964).Japanese cinema. Cinema in the third world.

Contemporary trends. (movies will be screened).

19 MA JMC 2014-15 SRM (S&H)

UNIT II

Planning, pre-production- Concept / Story development, Scripting / Screen play

writing, Budgeting, Casting, Locations, Financing. Production-Shooting, Direction

&Cinematography. Post production- Editing, Sound recording, Dubbing, Special

effects, Graphics &Final mixing. Distribution & Exhibition.

UNIT III

Mise-en-scene-Realism, the power of mise-en-scene, aspects of mise-en-

scene.space and time, narrative functions of mise-en-scene. Cinematographer

properties-the photographic image, framing, duration of the image, montage and

long take. Editing- dimensions of film editing, continuity editing, alternative to

continuity editing. Sound-the powers of sound, fundamentals of film sound,

dimensions of film sound, functions of film sound.

UNIT IV

The concept of form in films, principles of film, narrative form, non-narrative form,

dividing a film into parts and Genres (language, style, grammar, syntax.)

UNIT V

Style as a formal system, narrative unity, ambiguity, a non-classical approach to

narrative films, space and time, disunity, form, style and ideology.

TEXT BOOKS

1. Jill Nelmes, Introduction to Film Studies, Routledge; 5 edition, 2011

2. Kuhn, A and Westwall, G Dictionary of Film Studies, Oxford Univ. Press,

2012

BOOKS FOR REFERENCE

1. David Bordwell, Film Art: An Introduction, McGraw-Hill, 2012

2. Thoraval, Yves, The Cinema of India, Praeger 2000

http://www.amazon.com/s/ref=ntt_athr_dp_sr_1?_encoding=UTF8&field-author=Jill%20Nelmes&search-alias=books&sort=relevancerank

20 MA JMC 2014-15 SRM (S&H)

COURSE


Total Of

LTP C

PJM15E04 ONLINE JOURNALISM 3 1 0 4 4


1. Gain knowledge on the contemporary media technology.

2. Create their own blogs and participating in group blogs and also on Twitter

and Facebook

3. Analyse emerging media themes, the ethical aspects of online publishing and

distinguishing between news found in websites as opposed to print and

media outlets.



UNIT I

New Media: history, definition, characteristics; New media and interactivity; The

World Wide Web and the Information Society; New Media: information, education

and entertainment; Media convergence; New Media and mass communication;

Introduction to internet: Net as medium of Communication – History and Evolution

of the Internet; Online Journalism: Definition and Concept and Features of Online

Journalism.

UNIT II

New media and the news flow: Trends and technologies in digital news media -

Blogs and Social Media; Online Journalism: Issues and Challenges in Online

Journalism; Impact of new media technology on media message; New media and

freedom of speech and expression; Need for regulations; Dynamics of social

relationships; Mobile Communication.

UNIT III

Skills a journalist needs in the digital age, multimedia tools available to report the

story immediately; Contextual hyper linking; Citizen Journalism and Precision

Journalism; Computer Assisted Reporting.

UNIT IV

Content Planning: Planning, Management and Retiring of Content. Writing for web:

Basic Principles, Powers of web Journalism: Information, news and entertainment

on web. Preparation and Presentation of web content.

21 MA JMC 2014-15 SRM (S&H)

UNIT V

Ethics of online journalism- anonymity, speed, rumour and corrections,

impartiality, conflicts of interest, and partisan journalism, Reporters and Social

Media, Ethics of images.

TEXT BOOKS

1. Tapas Ray, Online Journalism a basic text, Cambridge University Press India

Pvt.Ltd, 2009.

2. Karl Barksdale, E. Shane Turner, HTML Basics ,Cengage Learning 2010

BOOKS FOR REFERENCE

1. Stephen J. A. eds. Paul Benedetti, Tim Currie and Kim Kierans, Ethics for the

New Mainstream. In The New Journalist: Roles, Skills, and Critical Thinking,

Ward, pp. 313-326. Toronto: Edmond Montgomery Publications, 2010.

2. Ess, Charles, Digital Media Ethics, Cambridge: Polity Press, 2009.

COURSE


Total Of

LTP C

PJM15E51 SCRIPT WRITING 2 2 0 4 3

OBJECTIVE: At the end of this course, the student will be able to,

1. Work on the various styles of script writing

2. Analyse readings, screenings, analysis, discussion, equipment and process

orientation, and unsupervised field production/editing.

3. Work with digital video to develop media production skills.



UNIT I

Meaning and importance of language

Language and communication

Essentials of good writings

UNIT II

Writing for mass communication

Features of spoken language

Concept of visual language

Writing for visuals

22 MA JMC 2014-15 SRM (S&H)

UNIT III

Process of script writing

Introduction to various formats of scripts

Writing for television news, documentary, serial and advertisement

UNIT IV

Writing for radio programmes

Writing radio news, talk, advertisement, feature

Conducting radio interview, discussion and phone-in programmes

UNIT V

Writing for television programme

Writing for live show, anchoring and commercials

Conducting live phone in programme, interview and news reading

EVALUATION PROCESS




marks.

COURSE


Total Of

LTP C

PJM15E52 CREATIVE WRITING 2 2 0 4 3


1. Learn various skills and techniques creative writers adopt to develop a

sustainable practice in the contemporary field.

2. Understand various modes of art-in-language.

3. Develop other valuable skills to transform writing into a professional

practice including generating work, critical reading and response.



23 MA JMC 2014-15 SRM (S&H)

UNIT I

Introduction to Creative Writing, Character Sketching, Memoir Writing and

Dialogue Writing.

UNIT II

Writing Short Stories, Feature Writing, Screen Writing, Biography, Autobiography.

UNIT III

Writing Food Reviews, Restaurant Reviews, Movie Reviews, Book Reviews,

Music Reviews, and Dance Reviews.

UNIT IV

Introduction to Poetry, Different forms of Poetry: Sonnet, Ode, Haiku Poems,

Limerick, Ballad, Lyric and Epic.

UNIT V

Writing Novels, Science Fiction Stories, Crime Stories, Thrillers and Horror

Stories.

TEXT BOOKS

1. McGurl, Mark. The Program Era: Postwar Fiction and the Rise of Creative

Writing (Harvard University Press, 2009).

2. Myers, D. G. The Elephants Teach: Creative Writing since 1880. Chicago:

University of Chicago Press, 2006.

BOOKS FOR REFERENCE

1. Palmer, A.J. "Writing and Imagery - How to Deepen Your Creativity and

Improve Your Writing." [Aber Books]2010. Republished as Writing and

Imagery - How to Avoid Writers Block (How to Become an Author).

2. Roy, Pinaki. “Reflections on the Art of Producing Travelogues”. Images of

Life: Creative and Other Forms of Writing (ed. Mullick, S.), Kolkata: The

Book World, 2014 (ISBN 978-93-81231-03-6), pp. 111-29.

http://en.wikipedia.org/wiki/Mark_McGurl

http://en.wikipedia.org/wiki/Harvard_University_Press

http://en.wikipedia.org/wiki/Chicago

http://en.wikipedia.org/wiki/University_of_Chicago_Press

http://en.wikipedia.org/wiki/Kolkata

http://en.wikipedia.org/wiki/Special:BookSources/9789381231036

24 MA JMC 2014-15 SRM (S&H)

SEMESTER III

COURSE


Total Of

LTP C

PJM15301 COMMUNICATION RESEARCH

METHODOLOGY 4 1 0 5 4


1. Define and explain the proce of media research

2. Conduct media research by making use of any of the research methods

3. Write a report after analysis and interpretation of data



UNIT I

Nature & scope of Mass Communication Research; Selecting the Research

Problem from a broader outline to a workable formulation; Elements of Synopsis

and its importance in designing the research studies; research and

communication theories; Ethical perspectives of mass media research.

UNIT II

Review of Literature; Defining Research Problem; Research Objectives;

Hypothesis; Theoretical frame work; Research Design; Sampling: Meaning &

Types of Sampling, Probability & Non-Probability.

UNIT III

Research Elements; Variable: Meaning and Types of Variables; Measurement:

Levels of Measurement (nominal, ordinal, interval and ratio); Reliability and

Validity of Measurements; Scales and Types of Scales; Data: Sources of Data -

Primary and Secondary Data; Data Collection Tools: Observation, Questionnaires

and Interview Schedule.

UNIT IV

Qualitative and Quantitative studies: Meaning and Differences; Observational

studies-Field observation technique--Choosing the research site, Gaining access,

Sampling, Collecting and analysing the data, Exiting; Focus Group Studies:

25 MA JMC 2014-15 SRM (S&H)

Methodology of FG studies, Defining the problem, Sample selection, Conducting

sessions; Intensive Interviews: Characteristics of Intensive Interviews in contrast

to the traditional interview techniques. Descriptive and Analytical Surveys:

Sampling and its importance, Types of sampling designs--Probability and Non-

probability sampling designs; Content Analysis: Formulating the research

question, Defining the universe, Selecting the sample, Selecting units of analysis,

Making categories, Coding the content, Data analysis and interpretation.

Experimental Studies: Methodology, Importance of independent, dependent and

control variables, Experimental and control groups.

UNIT V

Data processing; Coding & tabulation (Statistical tools) of the data collected;

Elementary understanding of statistical techniques of data analyses; Mechanics of

Research Report Writing; Diagrammatic Presentation, Bibliography & Index, Errors

and Precautions in Report Writing,

TEXT BOOKS

1. Berger, Arthur Berger, Media and Communication Research Methods: An

Introduction to Qualitative and Quantitative Approaches, Sage Publication,

2000, 2nd Edition.

2. Kumar, Ranjith, Research Methodology: A step by step guide for beginners,

Sage Publication. 2001

BOOKS FOR REFERENCE

1. Priest, Susanna Horning, Doing Media Research: An Introduction, Sage

Publication, 2000, 2nd Edition.

2. Wimmer Roger and Dominick Joseph Mass Media Research: An

Introduction, 9th Edition , Cengage Learning 201.

COURSE


Total Of

LTP C

PJM15302 PRINCIPLES OF ADVERTSING 4 1 0 5 4


1. Define and explain advertising, its role and functions

2. Identify various types of advertising

3. Differentiate between advertising as a communication, marketing and PR tool

4. Explain the working of an ad agency

26 MA JMC 2014-15 SRM (S&H)



UNIT I

Definition & Meaning of Advertising- Role and functions of Advertising- Nature &

Scope of Advertising- Growth & Development of Advertising in India & World-

Global Scenario of Advertising-Advertising industry in India, Socio economic

effects of AdvertisingEthical& Regulatory Aspects of Advertising

UNIT II

Advertising as a communication tool, communication process & advertising-

Models of Advertising Communication-AIDA model-DAGMAR model-Maslow’s

Hierarchy Model-Advertising as a social process- consumer welfare, standard of

living and cultural values Consumer behavior -Cultural, Psychological & Social

Influence, Decision Process, Message Reception &Response.

UNIT III

Classification of Advertising on the basis of Target Audience-Geographical Area-

Medium-Purpose-Advertising Creativity- Definition & importance-Print Media –

Newspaper, Magazines-Elements of Print advertising - Copy, slogan, identification

mark, illustrations.-Characteristics, Advantages & Disadvantages of Broadcast

media – Television, Radio - Support Media – Out-of–home, in-store, transit,

yellow pages, Movie theatre, in flight- Direct marketing-web advertising-mobile

advertising.

UNIT IV

Concept of advertising agencies- Introduction to major Ad agencies in India--Role,

Types, Structure & functions- The advertisers; client –agency relationship-

Criteria to select an ad agency-Media planning strategy and methods.

UNIT V

Research: Measuring advertising effectiveness- Pre and post test, Research

methods and techniques, Media and Market research. Cross-cultural and Lifestyle

research, Trends in Advertising research in India. Professional Bodies: Advertising

Agencies Association, Advertising Standards Council, Press Council. Professional

Ethics, issues and problems; Global marketing and advertising in future.

27 MA JMC 2014-15 SRM (S&H)

TEXT BOOKS

1. Gupta, Ruichi Advertising Principles and Practice, S. Chand Publishing,

2010

2. Wells, Burnett Advertising: Principles and Practice, Seventh Edition, Pearson

Education, Singapore, 2010

BOOKS FOR REFERENCE

1. Ruchi Gupta, ADVERTISING PRINCIPLES AND PRACTICE 1st Edition, S.

Chand & Company-New Delhi, 2012.

2. Alan D’Souza, KrutiShah,Advertising and Promotions: An IMC Perspective 1st

Edition, Tata Mc Graw-Hill Education, 2008

COURSE


Total Of

LTP C

PJM15303 ADVERTISING PHOTOGRAPHY 0 2 3 5 3


1. Gain knowledge on upper Commercial Photography skills utilizing a

professional photo studio and industry-standard software and equipment.

2. Utilize the 3 stages of professional photo production (Pre-Production,

Production and Post-Production).

3. Use digital SLRs, a photo studio and will work with the latest technology and

industry-standard software.

4. Work on camera operation lighting, image editing software, digital workflow,

and output for print.

UNIT I

Visual of the product (Photograph against plain backdrop)

Visual of the product in a setting where it is used

Visual in use

Visual of a benefit from using the product

UNIT II

Visual showing the loss or disadvantage resulting from not using the advertised

product

Dramatization of the headline

Dramatization of the evidence

Dramatizing a detail (in the product)

28 MA JMC 2014-15 SRM (S&H)

UNIT III

Comparison between two brands

Contrast between before and after using the product

Visuals using Trade Characters

Symbolism

UNIT IV

Abstract illustration (Logo)

Continuity strip

Mood setting visual

Visual of the product in the package

UNIT V

Visual of the product ingredients or raw materials

Special effects (Freezing movements)

Montage

Visual with models

EVALUATION PROCESS: Each student shall maintain a practical record carrying

the above mentioned assignments. The record duly signed by the faculty – in –

charge is to be submitted before the external examiner during practical

examination for award of marks.

COURSE


Total Of

LTP C

PJM15304 ADVERTISEMENT AND PUBLIC

RELATIONS CAMPAIGN 0 2 3 5 3


1. Plan, design and implement PR tools effectively

2. Prepare presentations

3. Write press release, speeches, memos and notices

4. Create advertisements in print and electronic media

5. Develop and design ad campaigns

29 MA JMC 2014-15 SRM (S&H)

AD CAMPAIGN

Campaign planning

Situation analysis, Market research and formulating objectives

Campaign creation and Production

Media Planning, selection, budgeting and scheduling

Evaluation, Feedback and Analysis

1. Analyse 5 Print Advertisements

2. Critically evaluate print ads of competing brands two each from FMCG,

Consumer

3. Durables and Service Sector

4. Design display advertisement, classified & display classified (one each)

5. Print advertising preparation – copy writing, designing, making posters,

handbills

6. Writing radio spots and jingles

7. Writing TV commercials, developing script and story board

8. Formulate, plan and design an Ad Campaign based on market and consumer

research on the assigned topic/theme.

PR CAMPAIGN

Finding a problem

PR campaign - programme planning, evaluation

1. Collect at least five press clippings of any company for its launch of

product/service/corporate communication.

2. Collect Corporate & Institutional ad of a product/service (five each)

3. Preparation of press releases & handouts.

4. Designing house journals.

5. Organize press conference in the situation of crisis

6. Write speeches, memos and notices

7. Minute-to-minute planning of any event

8. Prepare power point presentations

EVALUATION PROCESS




marks.

30 MA JMC 2014-15 SRM (S&H)

COURSE


Total Of

LTP C

PJM15E05 PUBLIC RELATIONS AND

CORPORATE COMMUNICATION 2 2 0 4 3


1. Obtain the skills of a PRO.

2. Know the functioning of a PR department in an organisation.

3. Write a press release, organize a press conference and publish an in- house

journal.



UNIT I

Public Relations: Definitions, PR as a management concept, elements of PR,

evolution of PR, PR as a profession, PR Functions: public opinion, propaganda,

and publicity. PR practice in the present context, PR firms in India: status and

growth-Relationship of PR & Communication mix - Relationship Marketing and

customer equity - Key Players and issues within the industry.

UNIT II

PR Publics: Internal and external public; issues and problems; management

approach, PR strategy, Channels of Communication – public perception,

evaluation. PR Strategy, Research, SWOT Analysis, PEST, Gap analysis, Market

Research. Original Research on any two of the following functions - media

relations, brand management, crisis communication, grass roots advocacy,

public opinion, corporate social responsibility.

UNIT III

Advertising for PR communications, Press kits, Special events in PR, Special

nature of Ads as communication .House journals, advantages of periodicals,

limitations of periodicals, types of PR periodicals: internal and external, PR

literature special PR media and techniques. Role of PRO in event management.

Ethical Issues in PR, Consumer pBOOKS FOR REFERENCE & public opinion.

31 MA JMC 2014-15 SRM (S&H)

UNIT IV

Multi-cultural Marketing Theory & practice, advanced writing for PR professionals

- Strategy, concept & writing for blogs, websites, other online media. Corporate

responsibility - corporate governance, course related marketing & socially

responsible investment, ethical dimensions - universalism, utilitarianism, justice &

virtue theory, relativism.

UNIT V

Introduction to Corporate Communication and Management; Employee Relations,

Financial Relations, Consumer Relations, Media Relations, Corporate

Communication in Crisis Management, Case Studies. Govt. Corporate

Communication

TEXT BOOKS


Publisher, 2010.

2. Kumar J. Keval, Mass Communication in India, Third Edition, Mumbai: Jaico

publication, 2008

BOOKS FOR REFERENCE

1. Fraser P Seitel, The Practice of Public Relations, Prentice, 2010

2. Swarup K. Goyal, Event Management - Adhyayan Publisher - 2009

3. Fearne, Banks, Kathleen, Crisis Communications, Evbaum Associates, 2007.

COURSE


Total Of

LTP C

PJM15E06 EVENT MANAGEMENT 2 2 0 4 3

OBJECTIVES: At the end of the course the students will be able to,

1. Define and explain event management and its functions

2. Enumerate different steps involved in planning an event

3. Explain the revenue generating process for an event

4. Enumerate the steps involved in evaluation and assessment of an event

5. Acquire an understanding of the techniques and strategies required to plan

successful events.

32 MA JMC 2014-15 SRM (S&H)



UNIT I

Events and Event Management: What are events-Why Event Management-events

as a communication tool-events as a marketing tool-Requirement of Event

Manager, Analyzing the events, Scope of the Event, Decision-makers, Technical

Staff, Developing Record-Keeping Systems, Establishing Policies & Procedures-

characteristics of a good planner.

UNIT II

Conceptualization and planning-nature of planning-planning the setting, location

and site-Organizing Tasks, Assigning Responsibility, and Communicating, Using

the Schedule Properly, The Budget, Overall Planning tips, Checklists, Expert

Resources.

UNIT III

Human Resource Management-Locating People, Clarifying Roles, Developing

content Guidelines, Participant Tips, Reference Checks, Requirement Forms,

Introduction, Fees & Honorariums, Expense Reimbursement, Travel

Arrangements, Worksheets.

UNIT IV

Types of Events, Roles & Responsibilities of Event Management in Different

Events, Scope of the Work, Approach toward Events

UNIT V

Introduction to PR – Concept, Nature, Importance, Steps, Limitations, Objectives

Media – Types of Media, Media relations, Media Management PR strategy and

planning – identifying right PR strategy, Brain Storming sessions, Event

organization, writing for PR

TEXT BOOKS

1. Singh, Ganga Sagar Event Management: A Booming Industry and an Eventful

career,Harananand Publications 2011.

2. Der, Wagen Event Management, Pearson Publishing, 2008

33 MA JMC 2014-15 SRM (S&H)

BOOKS FOR REFERENCE

1. Paul Walters, Event Management Principles & Practice, Sage, 2013

2. Lena Malouf, Events Exposed: Managing And Designing Special Events,

Wiley, 2012

3. Swarup K. Goyal, Event Management - Adhyayan Publisher – 2009.

COURSE


Total Of

LTP C

PJM15E53 BASICS OF PHOTOGRAPHY 2 2 0 4 3

OBJECTIVES:

a) To help students understand the principles and practice of photography

b) To enable students to enjoy photography as an art.



UNIT I - BASIC PRINCIPLES

Properties of light electromagnetic spectrum, reflection, transmission, refraction

and polarization of light. Different type of light sources and their sources and

properties. Controlling light, pin hole camera, concave and convex lenses and

mirrors, real and virtual image formation. Photosensitive material, image

formation, latent image development as fixing History of Photography and Types

of Camera

UNIT II -CAMERA

Mechanism of aperture, shutter, camera body view finds, transport, lenses

Classification of camera and their relative comparison Camera operation,

exposure light tables.

UNIT III -BASIC PHOTOGRAPHY

Various parts of the camera - Loading and shooting on black and white film -

Effect of aperture - Effect of shutter speed - Using flash light - Use of camera

accessories - Care and maintenance of camera equipment

34 MA JMC 2014-15 SRM (S&H)

UNIT IV -COLOUR PHOTOGRAPHY

Introducing to colour film Colour and light basic principles of colour sensitive

colour temperature, colour reversal film, colour negative film Light and lighting

outdoor, night, indoor lighting, indoor portraiture Colour development Concepts of

composition Digital Photography

UNIT V - BASICS OF PHOTO JOURNALISM

Candid Street, Celebrity and Secret Photography, Documentary Photography,

Subminiature Photography and closed circuit of Television Major Concerns of

Photojournalism

TEXT BOOKS

1. Steve Bavister - Digital Photography - Collin’s & Brown Ltd. 2000.

2. John Hedgecoe - John Hedgecoe’s Basic Photography Collin’s on Brown Ltd.

2000.

REFERENCE

1. David Prakel, Basics Photography 01: Composition, Second Edition, AVA

Publishing, 2012

COURSE


Total Of

LTP C

PJM15E54 MAGAZINE AND NICHE JOURNALISM 2 2 0 4 3

OBJECTIVES

Learning the history, development and current status of magazine journalism

in India

Introducing students to specialized journalistic writing



UNIT I

Definition and types of magazines - news, special interest, general, lifestyle,

glamour, gossip Brief history of the development of the magazine; reasons for

its success internationally and in India; the magazine boom in India and the

glorious years of the new magazine.

https://www.google.co.in/search?biw=1280&bih=709&tbm=bks&tbm=bks&q=inauthor:%22David+Prakel%22&sa=X&ei=zvvgVLu7M4vxoASAuoDwBA&ved=0CEoQ9AgwBg

35 MA JMC 2014-15 SRM (S&H)

UNIT II

Magazine formats and their difference from other media; magazine formats

within a genre and unique features that are developed. Overview of English and

other Indian language magazines today

UNIT III

Writing and editing for a niche magazine audience, with special focus on: Sports -

Media vehicles devoted to the niche - Dominant sports and their background -

Pre-contest coverage - Complete game story – preparation, watching the game,

important aspects to cover, using significant statistics - Columns - speculation,

post-contest analysis, personal reflections - Comparing coverage in different

media

UNIT IV

Health - Areas usually covered - Different media vehicles, Entertainment and

lifestyle - Examining different kinds of magazines in this wide category -

Importance of style and kinds of matter that makes stories, Travel - Magazines in

this category - Types of stories

UNIT V

Environment - How print and broadcast media deal with the issue - How

environment in covered in mainstream press - The need for specialized reporting

on the area, Cultural Journalism - Introduction to the developments and current

trends in: - Visual Arts - Dance - Drama - Music And how to review an event or an

exhibition of works in these fields Women’s magazines - The difference between

‘serious’ and other women’s magazines - What mainstream ‘women’ magazines

cover and their projection of women

TEXT BOOKS

1. Riordan, Daniel G.,: Parley, Steven E., Technical Report Writing Today (Indian

adaptation, 8th edition) Biztantra, New Delhi, 1st Reprint 2005

2. Mahapatra, Rabindra K., Panda, Krishna C., Information Science and

Journalism- A Symbiosis, Rajwat Publications, New Delhi. 2004.


1. Tim Holmes, Liz Nice, Magazine Journalism, SAGE publication, 2011.

2. Homer L. Hall, Aaron Manfull, Student Journalism and Media Literacy, The

Rosen Publishing Group, 2014.

https://www.google.co.in/search?biw=1280&bih=709&tbm=bks&tbm=bks&q=inauthor:%22Tim+Holmes%22&sa=X&ei=zfzgVLHKJtHXoASg6IL4AQ&ved=0CDEQ9AgwAg

https://www.google.co.in/search?biw=1280&bih=709&tbm=bks&tbm=bks&q=inauthor:%22Liz+Nice%22&sa=X&ei=zfzgVLHKJtHXoASg6IL4AQ&ved=0CDIQ9AgwAg

https://www.google.co.in/search?biw=1280&bih=709&tbm=bks&tbm=bks&q=inauthor:%22Homer+L.+Hall%22&sa=X&ei=ZP3gVNzEAta4ogSr2oHgBg&ved=0CDYQ9AgwBA

https://www.google.co.in/search?biw=1280&bih=709&tbm=bks&tbm=bks&q=inauthor:%22Aaron+Manfull%22&sa=X&ei=ZP3gVNzEAta4ogSr2oHgBg&ved=0CDcQ9AgwBA

https://books.google.co.in/url?id=hp0jBgAAQBAJ&pg=PA282&q=http://www.rosenpublishing.com&linkid=1&usg=AFQjCNGnZattZ2Ftd3H23w5GZfXElFOGfw&source=gbs_pub_info_r

https://books.google.co.in/url?id=hp0jBgAAQBAJ&pg=PA282&q=http://www.rosenpublishing.com&linkid=1&usg=AFQjCNGnZattZ2Ftd3H23w5GZfXElFOGfw&source=gbs_pub_info_r

36 MA JMC 2014-15 SRM (S&H)

SEMESTER – IV

COURSE


Total Of

LTP C

PJM15401 PROJECT 0 5 5 10 5

OBJECTIVE

To provide the student with the opportunity to make a portfolio for their career in

their area of interest.

Stage I: Identifying Topic and Allotment of Guides

Stage II: Review I

Stage III: Review II

Stage IV: Review III

Stage V: Final Submission of the Project

COURSE


Total Of

LTP C

PJM15402 DISSERTATION 0 5 15 20 10

OBJECTIVE

To provide the student with the opportunity of doing a research in their area of

interest.

Stage I: Identifying Topic and Allotment of Guides

Stage II: Review I

Stage III: Review II

Stage IV: Review III

Stage V: Final Submission of the Dissertation.

Documents

MASTER OF ARTS IN JOURNALISM AND MASS … · Sharma, Shashikant Nishant, Current Affairs: News Perspectives on old issues, Createspace Publishing, 2013 Laxmikanth, Public Administration,