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MASTER OF ARTS IN JOURNALISM AND MASS COMMUNICATION Curriculum and Syllabus (For Students admitted from academic year 2015 – 2016 onwards) UNDER CHOICE BASED CREDIT SYSTEM DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION FACULTY OF SCIENCE AND HUMANITIES SRM UNIVERSITY SRM NAGAR, KATTANKULATHUR – 603 203

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Page 1: MASTER OF ARTS IN JOURNALISM AND MASS COMMUNICATION Curriculum and · PDF file · 2016-02-12MASTER OF ARTS IN JOURNALISM AND MASS COMMUNICATION Curriculum and Syllabus ... Theories

MASTER OF ARTS IN JOURNALISM AND MASS

COMMUNICATION

Curriculum and Syllabus

(For Students admitted from academic year 2015 – 2016 onwards)

UNDER CHOICE BASED CREDIT SYSTEM

DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION

FACULTY OF SCIENCE AND HUMANITIES

SRM UNIVERSITY

SRM NAGAR, KATTANKULATHUR – 603 203

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1 MA JMC 2014-15 SRM (S&H)

MASTER OF ARTS IN JOURNALISM AND MASS COMMUNICATION (For Students admitted from academic year 2015 – 2016 onwards)

CURRICULUM

SEMESTER I

Career Stream Title

Subject Code

Subject Title L T P Total of LTP C

Compulsory Core

PJM15101 Principles of Mass Communication

4 1 0 5 4

PJM15102 Reporting & Editing for Print

4 1 0 5 4

PJM15103 Current Issues 3 2 0 5 4

Compulsory

Core Lab

PJM15104 Lab Newspaper Production

0 2 3 5 2

PJM15105 Lab Magazine Production

0 2 3 5 2

Elective 1 PJM15E01 Editorial & Feature Writing

3 2 0 5 4 PJM15E02 Content &Technical

Writing

TOTAL 14 10 6 30 20

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2 MA JMC 2014-15 SRM (S&H)

SEMESTER II

Career Stream Title

Subject Code

Subject Title L T P Total of

LTP C

Compulsory Core

PJM15201 Media Laws & Ethics 4 1 0 5 4

PJM15202 Essentials of Broadcast Journalism

4 1 0 5 4

Compulsory

Core Lab

PJM15203 Documentary Making 0 2 3 5 3

PJM15204 Electronic Media Production

0 1 4 5 3

Elective 2 PJM15E03 Film Studies

3 1 0 4 4 PJM15E04 Online Journalism

Skill Based Elective

PJM15E51 Script Writing 2 2 0 4 3

PJM15E52 Creative Writing

Non Major Elective -1

Open Elective -1 2 0 0 2 2

TOTAL 15 8 7 30 23

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3 MA JMC 2014-15 SRM (S&H)

SEMESTER III

Career Stream Title

Subject Code

Subject Title L T P Total

of LTP C

Compulsory Core

PJM15301 Communication Research Methodology

4 1 0 5 4

PJM15302 Principles of Advertising 4 1 0 5 4

Compulsory

Core Lab

PJM15303 Advertising Photography 0 2 3 5 3

PJM15304 Advertisement & Public Relations Campaign

0 2 3 5 3

Elective 3 PJM15E05 Public Relations & Corporate Communication

2 2 0 4 3 PJM15E06

Event Management

Skill Based Elective

PJM15E53 Basics of Photography

2 2 0 4 3 PJM15E54 Magazine and Niche Journalism

Non Major Elective -2

Open Elective-2 2 0 0 2 2

TOTAL 14 10 6 30 22

SEMESTER IV

Career Stream Title

Subject Code

Subject Title L T P Total

of LTP C

Major Project PJM15401 Project 0 5 5 10 5

Dissertation PJM15402 Dissertation 0 5 15 20 10

TOTAL 0 10 20 30 15

TOTAL CREDITS FOR THE COURSE 80

Total Credits to be earned for the degree: 80

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4 MA JMC 2014-15 SRM (S&H)

SEMESTER – I

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15101 PRINCIPLES OF MASS

COMMUNICATION 4 1 0 5 4

OBJECTIVES: At the end of this course, the students will be able to 1. Explain the concept and process of communication 2. Appreciate the potentials and limitations of various communication processes COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Fundamentals of communication-elements of communication-types of communication-process of communication-verbal & non-verbal- barriers in communication-scope and purpose of communication UNIT II Communication Theories & Models-Multistep Theory-Selective Exposure, Selective Perception, Selective Retention-Play Theory-Uses & Gratification Theory-Hypodermic needle theory-diffusion of innovation-Cultivation Theory-Agenda Setting Theory-Theories of the press-Communication Models-SMCR Model-Shannon & Weaver Model-Wilbur Schramm Model-Lasswell Model-Gate Keeping Model-Gerbner's Model. UNIT III Print media-definition-characteristics and types-newspaper-magazines-books-magazines and books in the digital age-scope and limitations of print media-recent trends in newspapers, magazines and books production and circulation. UNIT IV Electronic media-brief history-characteristics of radio, television, film- home video industry-direct broadcast satellite-direct to home service-recording industry-advertising-public relations-propaganda.

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5 MA JMC 2014-15 SRM (S&H)

UNIT V New media-history and evolution of the internet-characteristics and emergence of new media-online media-social networking-blogs-podcast-news portals-basics of web writing. TEXT BOOKS 1. Hasan, Seema, Mass Communication: Principles and Concepts, CBS Publisher,

2010. 2. Kumar J. Keval, Mass Communication in India, Third Edition, Mumbai: Jaico

publication, 2008.

BOOKS FOR REFERENCE 1. Narula Uma, Mass Communication Theory and practice, New Delhi: Her-Anand

Publication, 2009 2. Mcquail Denis, Mass Communication Theory, New Delhi: Vistaar Publication,

2005

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15102 REPORTING AND EDITING FOR

PRINT 4 1 0 5 4

OBJECTIVES: At the end of this course, the students will be able to, 1. Gain an insight into the nature and structure of reporting and editing for the print

media. 2. Use different styles and techniques of writing. COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment.

UNIT I Introduction to journalism- News- News values- Sources of news-Newspaper organization: structure – functions of editorial department; Reporting section: Copy desk functions, path of a copy, morgue. Chief Reporter, Correspondents and reporters. Duties, responsibilities, rights and privileges – Objectivity, editorial freedom. Trends in reporting: Interpretative and Investigative –Freelancing. News selection process: criteria – influencing factors.

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6 MA JMC 2014-15 SRM (S&H)

UNIT II Writing News Report – Elements of news, Structure of News Story – Inverted Pyramid style; Lead: importance, types of lead; body of the story; attribution, objectivity; Interviews- types, techniques, preparation and writing interview story. Reporting government and other agencies: Central, State and Local Governments, Rural Reporting. UNIT III Beats and Special Coverage - Transport, Education, and Health etc. Reporting Legislature: Proceedings, Powers and Privileges of the House. Responsibilities of the press. Reporting Judiciary: Powers and Privileges of the Court – Precautions in reporting. Crime Reporting: Covering public meetings and speeches: do‘s and don‘ts. Sports Reporting: Writing Style, Language use, Sports terms, Use of pictures. Science Reporting, Financial Reporting. Features: Types, Characteristics, Styles, Subjects and Scope. Writing Reviews: Book, Film: Procedure and Style. UNIT IV News agencies: Structure and functioning of news agencies – agency services : subscription procedure, cost and use; Agency profile: PTI, UNI, AFP, AP, Reuters, TASS, UPI. Principles of editing- copy fitting, checking facts, continuity; paragraphing, grammar, punctuation, style, spelling etc; rewriting; headlines; importance, functions of headlines, typography, language, readability and legibility. Picture editing: importance of pictures, selection of news pictures, cut lines, cropping methods, style sheet. UNIT V Readability Formulas; Flesch‘s Reading Ease and Human Interest Formulas; Gunning‘s Fog Index; Dale- Chall Formula; Comparison of readability scores. Opinion page: Editorial writing: Purpose, types of editorials, subjects, Ombudsman –Review of Newspaper editorials Profiles, Guest Columns, Letters to the editor, syndicate columns, sponsored columns- Columnists- advertisements- newspapers layout and design- Review of editorial page. TEXT BOOKS 1. Remnick, David Reporting, Picador Publishers, 2013 2. Sehgal, Vivek Editing for Print and Electronic Media, Neha Publishers, 2010 BOOKS FOR REFERENCE 1. Raman, Usha, Writing for the Media, Oxford University Press, 2010

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7 MA JMC 2014-15 SRM (S&H)

2. N. Basu, N. Prabhakar, Journalism : Editing, Reporting and Feature Writing 1st Edition, Neha Publishers & Distributors, 2009

3. Mencher, Melvin, News Reporting and Writing‘.MC Graw Hill, NY. 2003.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15103 CURRENT ISSUES 3 2 0 5 4

Objective: At the end of this course, the students will be able to, 1. Familiarize with the current goings on in the international system and the

linkages between domestic politics and international policies. 2. A glimpse into the decision making framework against the backdrop of

globalization and the revolutions in information technology COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I - GLOBALIZATION AND CHALLENGES OF GOVERNANCE. What is globalization and the implications of this phenomenon to the developed and developing nations. Impact of Globalization on Administration – E-Governance – Administrative Corruption – Terrorism – People’s Participation in Administration – Youth development and Governance – Governance at the grassroots level – Foreign Direct Investment UNIT II - REVOLUTIONS IN INFORMATION TECHNOLOGY. Information and Communication Technology - definition and concept; Characteristics of ICT; Theories and models of ICT; Barriers of ICT; Emerging trends in ICT; DBMS; National and International information sources and services; Introduction to e-marketing. UNIT III - TRENDS IN NEW MEDIA. New Media- definition; Concept of Convergence; Hypertext, hypermedia and World Wide Web; virtual communities and virtual reality; Cyber culture and Cyberspace; Mobile and Wireless Communication; Social and Professional Networking; Ethnicity and Global Society and constraints of the social media.

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8 MA JMC 2014-15 SRM (S&H)

UNIT IV - WORLD BUSINESS ENVIRONMENT. Political Environment -Economic Environment – Legal Environment -The Determinants of Economic Development - States in Transition. Difference in Culture: Introduction - Social Structure - Religion - Language - Education -Culture and the Workplace - Cultural Change -Cross-Cultural Literacy - Culture and competitive Advantage - Risks in international business & risk evaluation. UNIT V - MODERNITY AND SUSTAINABLE DEVELOPMENT What is development and its patterns. Issues of development like underdevelopment and uneven development - India, China, Vietnam. Issues of development and dependency. An introduction to sustainable development - Economic, Financial, Environmental Issues and challenges . TEXT BOOKS 1. Henry Jenkins, Sam Ford&Joshua Green , Spreadable Media: Creating Value

and Meaning in a Networked Culture, New York University Press, 2013 2. Sharma, Shashikant Nishant, Current Affairs: News Perspectives on old issues,

Createspace Publishing, 2013 Laxmikanth, Public Administration, Tata McGraw Hill Education Pvt. Ltd., New Delhi, 2011.

BOOKS FOR REFERENCE 1. Michel Henry Bouchet,Ephraim Clark&Bertrand Groslambert, Country Risk

Assessment: A Guide to Global Investment Strategy, The Wiley Finance Series, 2013

2. William Nester, International relations: Politics and Economics in the 21st Century, Wadsworth- Thomas Learning, 2001.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15104 LAB NEWSPAPER PRODUCTION 0 2 3 5 2

OBJECTIVES: At the end of this course, the students will be able to, 1. Report on various topics 2. Gain knowledge of designing software.

UNIT I Handling Sources - Campus Story -Interviewing

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9 MA JMC 2014-15 SRM (S&H)

UNIT II Developing Story Idea - News Writing – Inverted Pyramid, Leads, Captions UNIT III Photo- Journalism and Event photography UNIT IV Designing Journal UNIT V Lab Journal editing and Proof reading EVALUATION PROCESS: Each student shall maintain a practical record carrying the above mentioned assignments. The record duly signed by the faculty – in – charge is to be submitted before the external examiner during practical examination for award of marks. Software: Adobe Photoshop and Adobe Indesign.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15105 LAB MAGAZINE PRODUCTION 0 2 3 5 2

OBJECTIVES: At the end of this course, the student will be able to, 1. Familiarize the techniques of magazine design and production 2. Do photo selection, write titles and outlines, design pages and cover selection 3. Emphasize on words and visuals 4. Receive hands-on experience in desktop publishing and in working as part of a

creative team

UNIT I Design principles, Typography, Title writing, cutline, Structure of magazine and magazine printing process, CMYK and LAB color process.

UNIT II Layout Design Page design, Double-page spreads, Photo selection, covers and Create template for various magazines, DTP

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10 MA JMC 2014-15 SRM (S&H)

UNIT III Introduction to magazine photography and Editing process by using Adobe photoshop and Image sequencing as well as meta data writing.

UNIT IV Introduction for In-design, Panels, Tools, Structure, Automations, Layers, Import and Export process, File collection, External data management and file sharing. UNIT V Create theme based 20 page magazine. EVALUATION PROCESS Each student shall maintain a practical record carrying the above mentioned assignments. The record duly signed by the faculty – in – charge is to be submitted before the external examiner during practical examination for award of marks.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E01 EDITORIAL AND FEATURE WRITING 3 2 0 5 4

OBJECTIVE: At the end of this course, the students will be able to, 1. Define and write editorials 2. Understand the significance of features, columns and reviews 3. Conduct and report interviews COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I EDITORIAL: Definition – Types - Purpose and style of writing - Editorial comments - The Editorial Page: It’s Importance – Needs – Contents – Typography - Layout - Main Contents of Editorial page - Editorial Policy: Concept, nature and applications. Ethics of Editorial Writing - Eminent editors (Global & Local) - Editor‘s Guild. UNIT II FEATURE WRITING: Definition - Types– Language – Leads – Headlines- Format. Pitching story ideas – research – writing process – editing – getting published.

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11 MA JMC 2014-15 SRM (S&H)

UNIT III COLUMN WRITING: Definition – Types - Purpose and style of writing, regular columns of a newspaper, magazine, who is a columnist? Discuss some of the prominent contemporary columnist. Analyse their styles UNIT IV REVIEWS: Definition – Types -Books – Films - Food – Music – Theatre – Products etc. Do’s and Don’ts – Format of reviews UNIT V INTERVIEWS: Definition – Types – Steps involved – Plan – Procedure TEXT BOOKS 1. Raman, Usha, Writing for the Media, Oxford University Press, 2010 2. Pape, Susan, Feature Writing: An Introduction, Sage Publication, 2006 BOOKS FOR REFERENCE 1. Marda Dunsky,Watch Your Words: The Rowman& Littlefield Language-Skills

Handbook for Journalists Rowman& Littlefield Publishers, 2011 2. N. Basu N. Prabhakar, Journalism : Editing, Reporting and Feature Writing 1st

Edition, Neha Publishers & Distributors, 2009

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E02 CONTENT AND TECHNICAL WRITING 3 2 0 5 4

OBJECTIVES: At the end of this course, the students will be able to, 1. Build extensive knowledge in areas such as business and technical writing. 2. Develop writing and editing skills for various official purposes. COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Historical overview – The process of writing - Types of writing: Narrative, Descriptive, Persuasive, Informative, Argumentative, Explorative& Interpretative. Effective writing - principles and methods - Readability - Techniques of readability - Gunning's Fog

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12 MA JMC 2014-15 SRM (S&H)

Index point score - Flesch's Reading Ease Score (RES) and Human Interest Score (HIS). UNIT II Technical writing: An overview – its significance – Structure and Style of technical Writing - Information : Retrieving, Analyzing, Synthesizing, Evaluating, Interpreting - Preparing manuals – defining terms, describing mechanisms, giving instructions.the technical text — grammar, style and content — readability, structure of technical reports —Progress reports: functions and contents — timing and format UNIT III Document design: book design — page design — headings — graphics and tables — report format and final packaging- audience analysis — revision checklist. User guides: key components — essential information — initial planning — documentation proposal and plan — prototype and specifications — template and style catalog — multiple review drafts. UNIT IV Content Writing Essentials: Letter Writing, Resume’ Writing, Essay Writing, Story Writing, Article Writing for Magazines and Newspapers, Writing for web. Office Correspondences –Memos, Circulars, Office orders, Notices, Agenda and Minutes – Research Articles/ Term papers/ Dissertations/ Thesis UNIT V Policies & procedures: need and scope — resources — procedure manuals — controlled English — some examples. Technical reports: feasibility report — recommendation report — evaluation report — typical contents — discussion and options. TEXT BOOKS 1. Ess, Charles, Digital Media Ethics, Cambridge: Polity Press, 2009. 2. Tom Hutchinson & Alan Waters, English for Specific Purpose –Cambridge

University Press, 2006 BOOKS FOR REFERENCE 1. Stephen J. A. eds. Paul Benedetti, Tim Currie and Kim Kierans, Ethics for the

New Mainstream. In The New Journalist: Roles, Skills, and Critical Thinking, Ward, pp. 313-326. Toronto: Edmond Montgomery Publications, 2010.

2. Raman, Usha, Writing for the Media, Oxford University Press, 2010

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13 MA JMC 2014-15 SRM (S&H)

SEMESTER – II

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15201 MEDIA LAWS AND ETHICS 4 1 0 5 4

OBJECTIVES: At the end of this course, the students will be able to, 1. Understand the laws and ethics related to media in India. 2. Obtain knowledge on the Press Commission, committees and codes, as well

government regulations of the broadcasting and multimedia industries.

COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Fundamental Rights – Freedom of Speech and Expression and their Limits with special reference to Media, Provisions of Declaring Emergency and their Effects on Media. Censorship in media. UNIT II Specified Press Laws: History of Press Laws in India – Contempt of Courts Act 1971 – Civil and Criminal Law of Defamation – Relevant Provisions of Indian Penal Code with Reference of Sedition, Crime Against Women and Children; Laws Dealing with Obscenity; Official Secrets Act, 1923, Right to Information 2006. UNIT III Press commissions - Press council: structure and functions - Reports of various committees & commissions dealing with media in India – Chanda committee, Varghese committee, Joshi committee, Vardhan committee, Sengupta committee, Mac Bride Commission UNIT IV ASCI code of ethics for advertising - DAVP’S code of advertising - IPRA code of ethics for PR practitioners PRSI code for PR practitioners - Code of ethics by editor’s guild of India - Code of conduct for journalists by press council and media houses

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14 MA JMC 2014-15 SRM (S&H)

UNIT V Press and Registration of Books Act, 1867. Working Journalists and Other Newspaper Employees (Conditions of Service & Miscellaneous Provisions ) Act, 1955; – Cinematograph Act, 1953; PrasarBharati Act; WTO Agreement And Intellectual Property Right Legislations, Including Copyright Act, Trade Marks Act And Patent Act – Information Technology, Convergence Legislations Including Cyber Laws and Cable Television Act and Media and Public Interest Litigation. TEXT BOOKS 1. Neelamalar. M, Media Laws and Ethics, PHI Learning Pvt. Ltd, November 2009. 2. Hasan, Seema, Mass Communication: Principles and Concepts, CBS Publisher,

2010. BOOKS FOR REFERENCE 1. Basu, Durga Das, Introduction to the Constitution of India,

LexisnexisButterworthsWadhwa Nagpur, 2011. 2. Packard, Ashley, Digital Media Law, Wiley-blackwell, May 2010. 3. Prabhakar.N, Basu.N, Media Ethics and Law, Commonwealth Publishers, 2007.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15202 ESSENTIALS OF BROADCAST

JOURNALISM 4 1 0 5 4

OBJECTIVES: At the end of this course, the students will be able to, 1. Understand the story structure and elements of Broadcasting Journalism 2. Become proficient in attributing sources, getting information right, avoiding

libelous speech, understanding the ethics behind news reporting 3. Employ field-reporting techniques; Master on-camera interview, both in the field

and inside the studio 4. Use images to tell stories; Produce news shows that feature their news stories COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Radio – a brief history of broadcasting in India, Nature and characteristics of the medium, Broadcasting policy and Objectives, Role of radio in development. Radio station – structure and functioning, Personnel – responsibilities, Radio programme production process – studio facilities, tapes. Recording, Editing – methods and

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15 MA JMC 2014-15 SRM (S&H)

techniques. Programme formats for general and special audiences, production of news, interviews, features and documentaries. UNIT II Television: Nature and Characteristics of the medium, Development of TV network in India, TV as a social and cultural force, TV and national development – SITE, INSAT; Policies and Programmes of Doordarshan, Satellite TV and Cable networks; Committees and recommendations. UNIT III Television station – structure and functioning; Planning and production of TV programmes: pre- production process – camera, film formats, lenses, shots, lighting principles and techniques, types of sound, audio control, writing for TV UNIT IV Post production process: sequence, structure, types of transition, film editing methods and techniques, sound and graphics; Production of news, features, interviews and other programmes; Sponsored programmes, commercials, educational broadcast. UNIT V Social and cultural impact of foreign TV networks, need for policy frame work , factors influencing media environment, future of public broadcasting in India, audience research, research methods and techniques, trends in audience research. TEXT BOOKS 1. Tatano, Randy Broadcast Journalism, Createspace Publishers 2012 2. Bhatt, S.C. Broadcast Journalism, Haranand Publications, 2007 BOOKS FOR REFERENCE 1. Andrew Boyd, Peter Stewart, Ray Alexander, Broadcast Journalism –

Techniques of Radio & Television News, Focal Press, 2008 2. Herbert Zettl. “Television Production Handbook”. Thomson Wadsworth. Ninth

Edition. Belmont. USA. 2007 3. White, Ted, Broadcast news writing, Reporting and producing. (4thed.).. Focal

Press, Oxford, 2006.

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16 MA JMC 2014-15 SRM (S&H)

COURSE CODE COURSE TITLE L T P Total Of

LTP C

PJM15203 DOCUMENTARY

MAKING 0 2 3 5 3

OBJECTIVE: At the end of this course, the student will be able to,

1. Work on the production of various documentary styles. 2. Analyse readings, screenings, analysis, discussion, equipment and process

orientation, and unsupervised field production/editing. 3. Work with digital video to develop media production skills.

PROCESS

First assignment—Proposal (Individual)

Second assignment—Trailer project (Individual)

Third assignment—Preproduction presentation (group)

Fourth assignment—Production screening (group)

Fifth assignment—12 to 20 min. documentary (group)

UNIT I Developing the Idea and Doing the Research, Critical Needs: Characters and a Visual Story, Proposals, Budgets, and Fund-raising, Documentary samples shown to demonstrate styles, Equipment orientation and proposal previews.

UNIT II Preparing for Collaboration, Classic documentary styles and production, Discussion of proposals and selection criteria, Trailer projects (individual projects).

UNIT III Individual Proposal, Planning for Effective Interviews, Sound Considerations

UNIT IV Preproduction presentation by groups -Preparing Crew List - managing data sheets. UNIT V Documentary production and Post –Production

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17 MA JMC 2014-15 SRM (S&H)

EVALUATION PROCESS Each student shall maintain a practical record carrying the above mention assignments. The record duly signed by the faculty – in – charge is to be submitted before the external examiner during practical examination for award of marks.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15204 ELECTRONIC MEDIA PRODUCTION 0 1 4 5 3

OBJECTIVES: At the end of this course, the students will be able to, 1. Obtain a practical knowledge of operational techniques, including hands-on

equipment training with cameras, lighting, sound and editing equipment. 2. Gain experience on crew roles and responsibilities UNIT I Concept and idea generation Writing proposal or synopsis for production Various stages of production: pre production, production, post production UNIT II Introduction to still and video camera Basic elements of television production: video, audio, lighting, makeup, scenic Design, graphics and animation, talent, script Basic elements of radio production: music, spoken word, special effects UNIT III Radio program formats – news, newsreel, feature, talk, discussion, drama, phone-in program, music program, and commentary. Production team members and their responsibilities Introduction to radio equipments UNIT IV Television program formats – fictional and non-fictional programs Production team members and their responsibilities Introduction to various video formats and equipments

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18 MA JMC 2014-15 SRM (S&H)

UNIT V Short film making Commercials Jingles EVALUATION PROCESS Each student shall maintain a practical record carrying the above mention assignments. The record duly signed by the faculty – in – charge is to be submitted before the external examiner during practical examination for award of marks.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E03 FILM STUDIES 3 1 0 4 4

OBJECTIVE: At the end of this course, the students will be able to, 1. Explore the history of cinema (World and Indian cinema) and also critically

analyse movies that are being screened. COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Advent of cinema. Indian (Hindi, Tamil & other languages), Film form and film History: Early Cinema (1893-1903). Development of Classical Hollywood cinema (1903-1927).German expressionism (1919-1924). French Impressionism and Surrealism (1917-1930). Soviet Montage (1924-1930). The Classical Hollywood Cinema after the coming of sound. Italian neo-realism (1942-1951).The French New wave (1959-1964).Japanese cinema. Cinema in the third world. Contemporary trends. (movies will be screened). UNIT II Planning, pre-production- Concept / Story development, Scripting / Screen play writing, Budgeting, Casting, Locations, Financing. Production-Shooting, Direction &Cinematography. Post production- Editing, Sound recording, Dubbing, Special effects, Graphics &Final mixing. Distribution & Exhibition. UNIT III Mise-en-scene-Realism, the power of mise-en-scene, aspects of mise-en-scene.space and time, narrative functions of mise-en-scene. Cinematographer

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properties-the photographic image, framing, duration of the image, montage and long take. Editing- dimensions of film editing, continuity editing, alternative to continuity editing. Sound-the powers of sound, fundamentals of film sound, dimensions of film sound, functions of film sound. UNIT IV The concept of form in films, principles of film, narrative form, non-narrative form, dividing a film into parts and Genres (language, style, grammar, syntax.) UNIT V Style as a formal system, narrative unity, ambiguity, a non-classical approach to narrative films, space and time, disunity, form, style and ideology. TEXT BOOKS 1. Jill Nelmes, Introduction to Film Studies, Routledge; 5 edition, 2011 2. Kuhn, A and Westwall, G Dictionary of Film Studies, Oxford Univ. Press, 2012 BOOKS FOR REFERENCE 1. David Bordwell, Film Art: An Introduction, McGraw-Hill, 2012 2. Thoraval, Yves, The Cinema of India, Praeger 2000

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COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E04 ONLINE JOURNALISM 3 1 0 4 4

OBJECTIVE: At the end of this course, the students will be able to, 1. Gain knowledge on the contemporary media technology. 2. Create their own blogs and participating in group blogs and also on Twitter and

Facebook 3. Analyse emerging media themes, the ethical aspects of online publishing and

distinguishing between news found in websites as opposed to print and media outlets.

COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I New Media: history, definition, characteristics; New media and interactivity; The World Wide Web and the Information Society; New Media: information, education and entertainment; Media convergence; New Media and mass communication; Introduction to internet: Net as medium of Communication – History and Evolution of the Internet; Online Journalism: Definition and Concept and Features of Online Journalism. UNIT II New media and the news flow: Trends and technologies in digital news media - Blogs and Social Media; Online Journalism: Issues and Challenges in Online Journalism; Impact of new media technology on media message; New media and freedom of speech and expression; Need for regulations; Dynamics of social relationships; Mobile Communication. UNIT III Skills a journalist needs in the digital age, multimedia tools available to report the story immediately; Contextual hyper linking; Citizen Journalism and Precision Journalism; Computer Assisted Reporting.

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UNIT IV Content Planning: Planning, Management and Retiring of Content. Writing for web: Basic Principles, Powers of web Journalism: Information, news and entertainment on web. Preparation and Presentation of web content. UNIT V Ethics of online journalism- anonymity, speed, rumour and corrections, impartiality, conflicts of interest, and partisan journalism, Reporters and Social Media, Ethics of images. TEXT BOOKS 1. Tapas Ray, Online Journalism a basic text, Cambridge University Press India

Pvt.Ltd, 2009. 2. Karl Barksdale, E. Shane Turner, HTML Basics ,Cengage Learning 2010 BOOKS FOR REFERENCE 1. Stephen J. A. eds. Paul Benedetti, Tim Currie and Kim Kierans, Ethics for the

New Mainstream. In The New Journalist: Roles, Skills, and Critical Thinking, Ward, pp. 313-326. Toronto: Edmond Montgomery Publications, 2010.

2. Ess, Charles, Digital Media Ethics, Cambridge: Polity Press, 2009.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E51 SCRIPT WRITING 2 2 0 4 3

OBJECTIVE: At the end of this course, the student will be able to, 1. Work on the various styles of script writing 2. Analyse readings, screenings, analysis, discussion, equipment and process

orientation, and unsupervised field production/editing. 3. Work with digital video to develop media production skills. COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Meaning and importance of language Language and communication Essentials of good writings

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UNIT II Writing for mass communication Features of spoken language Concept of visual language Writing for visuals UNIT III Process of script writing Introduction to various formats of scripts Writing for television news, documentary, serial and advertisement

UNIT IV Writing for radio programmes Writing radio news, talk, advertisement, feature Conducting radio interview, discussion and phone-in programmes

UNIT V Writing for television programme Writing for live show, anchoring and commercials Conducting live phone in programme, interview and news reading EVALUATION PROCESS Each student shall maintain a practical record carrying the above mention assignments. The record duly signed by the faculty – in – charge is to be submitted before the external examiner during practical examination for award of marks.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E52 CREATIVE WRITING 2 2 0 4 3

OBJECTIVES: At the end of this course, the students will be able to, 1. Learn various skills and techniques creative writers adopt to develop a

sustainable practice in the contemporary field. 2. Understand various modes of art-in-language. 3. Develop other valuable skills to transform writing into a professional practice

including generating work, critical reading and response.

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COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Introduction to Creative Writing, Character Sketching, Memoir Writing and Dialogue Writing. UNIT II Writing Short Stories, Feature Writing, Screen Writing, Biography, Autobiography. UNIT III Writing Food Reviews, Restaurant Reviews, Movie Reviews, Book Reviews, Music Reviews, and Dance Reviews. UNIT IV Introduction to Poetry, Different forms of Poetry: Sonnet, Ode, Haiku Poems, Limerick, Ballad, Lyric and Epic. UNIT V Writing Novels, Science Fiction Stories, Crime Stories, Thrillers and Horror Stories. TEXT BOOKS 1. McGurl, Mark. The Program Era: Postwar Fiction and the Rise of Creative

Writing (Harvard University Press, 2009). 2. Myers, D. G. The Elephants Teach: Creative Writing since 1880. Chicago:

University of Chicago Press, 2006.

BOOKS FOR REFERENCE 1. Palmer, A.J. "Writing and Imagery - How to Deepen Your Creativity and

Improve Your Writing." [Aber Books]2010. Republished as Writing and Imagery - How to Avoid Writers Block (How to Become an Author).

2. Roy, Pinaki. “Reflections on the Art of Producing Travelogues”. Images of Life: Creative and Other Forms of Writing (ed. Mullick, S.), Kolkata: The Book World, 2014 (ISBN 978-93-81231-03-6), pp. 111-29.

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SEMESTER III

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15301 COMMUNICATION RESEARCH

METHODOLOGY 4 1 0 5 4

OBJECTIVE: At the end of this course, the students will be able to, 1. Define and explain the proce of media research 2. Conduct media research by making use of any of the research methods 3. Write a report after analysis and interpretation of data COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Nature & scope of Mass Communication Research; Selecting the Research Problem from a broader outline to a workable formulation; Elements of Synopsis and its importance in designing the research studies; research and communication theories; Ethical perspectives of mass media research. UNIT II Review of Literature; Defining Research Problem; Research Objectives; Hypothesis; Theoretical frame work; Research Design; Sampling: Meaning & Types of Sampling, Probability & Non-Probability. UNIT III Research Elements; Variable: Meaning and Types of Variables; Measurement: Levels of Measurement (nominal, ordinal, interval and ratio); Reliability and Validity of Measurements; Scales and Types of Scales; Data: Sources of Data - Primary and Secondary Data; Data Collection Tools: Observation, Questionnaires and Interview Schedule. UNIT IV Qualitative and Quantitative studies: Meaning and Differences; Observational studies-Field observation technique--Choosing the research site, Gaining access, Sampling, Collecting and analysing the data, Exiting; Focus Group Studies: Methodology of FG studies, Defining the problem, Sample selection, Conducting sessions; Intensive Interviews: Characteristics of Intensive Interviews in contrast to

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the traditional interview techniques. Descriptive and Analytical Surveys: Sampling and its importance, Types of sampling designs--Probability and Non-probability sampling designs; Content Analysis: Formulating the research question, Defining the universe, Selecting the sample, Selecting units of analysis, Making categories, Coding the content, Data analysis and interpretation. Experimental Studies: Methodology, Importance of independent, dependent and control variables, Experimental and control groups. UNIT V Data processing; Coding & tabulation (Statistical tools) of the data collected; Elementary understanding of statistical techniques of data analyses; Mechanics of Research Report Writing; Diagrammatic Presentation, Bibliography & Index, Errors and Precautions in Report Writing, TEXT BOOKS 1. Berger, Arthur Berger, Media and Communication Research Methods: An

Introduction to Qualitative and Quantitative Approaches, Sage Publication, 2000, 2nd Edition.

2. Kumar, Ranjith, Research Methodology: A step by step guide for beginners, Sage Publication. 2001

BOOKS FOR REFERENCE 1. Priest, Susanna Horning, Doing Media Research: An Introduction, Sage

Publication, 2000, 2nd Edition. 2. Wimmer Roger and Dominick Joseph Mass Media Research: An Introduction,

9th Edition , Cengage Learning 201.

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COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15302 PRINCIPLES OF ADVERTSING 4 1 0 5 4

OBJECTIVES: At the end of this course, the students will be able to, 1. Define and explain advertising, its role and functions 2. Identify various types of advertising 3. Differentiate between advertising as a communication, marketing and PR tool 4. Explain the working of an ad agency

COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Definition & Meaning of Advertising- Role and functions of Advertising- Nature & Scope of Advertising- Growth & Development of Advertising in India & World-Global Scenario of Advertising-Advertising industry in India, Socio economic effects of AdvertisingEthical& Regulatory Aspects of Advertising UNIT II Advertising as a communication tool, communication process & advertising-Models of Advertising Communication-AIDA model-DAGMAR model-Maslow’s Hierarchy Model-Advertising as a social process- consumer welfare, standard of living and cultural values Consumer behavior -Cultural, Psychological & Social Influence, Decision Process, Message Reception &Response. UNIT III Classification of Advertising on the basis of Target Audience-Geographical Area-Medium-Purpose-Advertising Creativity- Definition & importance-Print Media – Newspaper, Magazines-Elements of Print advertising - Copy, slogan, identification mark, illustrations.-Characteristics, Advantages & Disadvantages of Broadcast media – Television, Radio - Support Media – Out-of–home, in-store, transit, yellow pages, Movie theatre, in flight- Direct marketing-web advertising-mobile advertising. UNIT IV Concept of advertising agencies- Introduction to major Ad agencies in India--Role, Types, Structure & functions- The advertisers; client –agency relationship- Criteria to select an ad agency-Media planning strategy and methods.

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UNIT V Research: Measuring advertising effectiveness- Pre and post test, Research methods and techniques, Media and Market research. Cross-cultural and Lifestyle research, Trends in Advertising research in India. Professional Bodies: Advertising Agencies Association, Advertising Standards Council, Press Council. Professional Ethics, issues and problems; Global marketing and advertising in future. TEXT BOOKS 1. Gupta, Ruichi Advertising Principles and Practice, S. Chand Publishing, 2010 2. Wells, Burnett Advertising: Principles and Practice, Seventh Edition, Pearson

Education, Singapore, 2010 BOOKS FOR REFERENCE 1. Ruchi Gupta, ADVERTISING PRINCIPLES AND PRACTICE 1st Edition, S.

Chand & Company-New Delhi, 2012. 2. Alan D’Souza, KrutiShah,Advertising and Promotions: An IMC Perspective 1st

Edition, Tata Mc Graw-Hill Education, 2008

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15303 ADVERTISING PHOTOGRAPHY 0 2 3 5 3

OBJECTIVES: At the end of this course, the students will be able to, 1. Gain knowledge on upper Commercial Photography skills utilizing a professional

photo studio and industry-standard software and equipment. 2. Utilize the 3 stages of professional photo production (Pre-Production, Production

and Post-Production). 3. Use digital SLRs, a photo studio and will work with the latest technology and

industry-standard software. 4. Work on camera operation lighting, image editing software, digital workflow, and

output for print. UNIT I Visual of the product (Photograph against plain backdrop) Visual of the product in a setting where it is used Visual in use Visual of a benefit from using the product

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UNIT II Visual showing the loss or disadvantage resulting from not using the advertised product Dramatization of the headline Dramatization of the evidence Dramatizing a detail (in the product) UNIT III Comparison between two brands Contrast between before and after using the product Visuals using Trade Characters Symbolism UNIT IV Abstract illustration (Logo) Continuity strip Mood setting visual Visual of the product in the package UNIT V Visual of the product ingredients or raw materials Special effects (Freezing movements) Montage Visual with models EVALUATION PROCESS: Each student shall maintain a practical record carrying the above mentioned assignments. The record duly signed by the faculty – in – charge is to be submitted before the external examiner during practical examination for award of marks.

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COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15304 ADVERTISEMENT AND PUBLIC

RELATIONS CAMPAIGN 0 2 3 5 3

OBJECTIVES: At the end of this course, the students will be able to, 1. Plan, design and implement PR tools effectively 2. Prepare presentations 3. Write press release, speeches, memos and notices 4. Create advertisements in print and electronic media 5. Develop and design ad campaigns AD CAMPAIGN Campaign planning Situation analysis, Market research and formulating objectives Campaign creation and Production Media Planning, selection, budgeting and scheduling Evaluation, Feedback and Analysis 1. Analyse 5 Print Advertisements 2. Critically evaluate print ads of competing brands two each from FMCG,

Consumer 3. Durables and Service Sector 4. Design display advertisement, classified & display classified (one each) 5. Print advertising preparation – copy writing, designing, making posters, handbills 6. Writing radio spots and jingles 7. Writing TV commercials, developing script and story board 8. Formulate, plan and design an Ad Campaign based on market and consumer

research on the assigned topic/theme. PR CAMPAIGN Finding a problem PR campaign - programme planning, evaluation 1. Collect at least five press clippings of any company for its launch of

product/service/corporate communication. 2. Collect Corporate & Institutional ad of a product/service (five each) 3. Preparation of press releases & handouts. 4. Designing house journals. 5. Organize press conference in the situation of crisis 6. Write speeches, memos and notices

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7. Minute-to-minute planning of any event 8. Prepare power point presentations EVALUATION PROCESS Each student shall maintain a practical record carrying the above mention assignments. The record duly signed by the faculty – in – charge is to be submitted before the external examiner during practical examination for award of marks.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E05 PUBLIC RELATIONS AND

CORPORATE COMMUNICATION 2 2 0 4 3

OBJECTIVES: At the end of this course, the students will be able to, 1. Obtain the skills of a PRO. 2. Know the functioning of a PR department in an organisation. 3. Write a press release, organize a press conference and publish an in- house

journal.

COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Public Relations: Definitions, PR as a management concept, elements of PR, evolution of PR, PR as a profession, PR Functions: public opinion, propaganda, and publicity. PR practice in the present context, PR firms in India: status and growth-Relationship of PR & Communication mix - Relationship Marketing and customer equity - Key Players and issues within the industry. UNIT II PR Publics: Internal and external public; issues and problems; management approach, PR strategy, Channels of Communication – public perception, evaluation. PR Strategy, Research, SWOT Analysis, PEST, Gap analysis, Market Research. Original Research on any two of the following functions - media relations, brand management, crisis communication, grass roots advocacy, public opinion, corporate social responsibility.

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UNIT III Advertising for PR communications, Press kits, Special events in PR, Special nature of Ads as communication .House journals, advantages of periodicals, limitations of periodicals, types of PR periodicals: internal and external, PR literature special PR media and techniques. Role of PRO in event management. Ethical Issues in PR, Consumer pBOOKS FOR REFERENCE & public opinion. UNIT IV Multi-cultural Marketing Theory & practice, advanced writing for PR professionals - Strategy, concept & writing for blogs, websites, other online media. Corporate responsibility - corporate governance, course related marketing & socially responsible investment, ethical dimensions - universalism, utilitarianism, justice & virtue theory, relativism. UNIT V Introduction to Corporate Communication and Management; Employee Relations, Financial Relations, Consumer Relations, Media Relations, Corporate Communication in Crisis Management, Case Studies. Govt. Corporate Communication TEXT BOOKS 1. Hasan, Seema, Mass Communication: Principles and Concepts, CBS Publisher,

2010. 2. Kumar J. Keval, Mass Communication in India, Third Edition, Mumbai: Jaico

publication, 2008 BOOKS FOR REFERENCE 1. Fraser P Seitel, The Practice of Public Relations, Prentice, 2010 2. Swarup K. Goyal, Event Management - Adhyayan Publisher - 2009 3. Fearne, Banks, Kathleen, Crisis Communications, Evbaum Associates, 2007.

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COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E06 EVENT MANAGEMENT 2 2 0 4 3

OBJECTIVES: At the end of the course the students will be able to, 1. Define and explain event management and its functions 2. Enumerate different steps involved in planning an event 3. Explain the revenue generating process for an event 4. Enumerate the steps involved in evaluation and assessment of an event 5. Acquire an understanding of the techniques and strategies required to plan

successful events. COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Events and Event Management: What are events-Why Event Management-events as a communication tool-events as a marketing tool-Requirement of Event Manager, Analyzing the events, Scope of the Event, Decision-makers, Technical Staff, Developing Record-Keeping Systems, Establishing Policies & Procedures-characteristics of a good planner. UNIT II Conceptualization and planning-nature of planning-planning the setting, location and site-Organizing Tasks, Assigning Responsibility, and Communicating, Using the Schedule Properly, The Budget, Overall Planning tips, Checklists, Expert Resources. UNIT III Human Resource Management-Locating People, Clarifying Roles, Developing content Guidelines, Participant Tips, Reference Checks, Requirement Forms, Introduction, Fees & Honorariums, Expense Reimbursement, Travel Arrangements, Worksheets. UNIT IV Types of Events, Roles & Responsibilities of Event Management in Different Events, Scope of the Work, Approach toward Events

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UNIT V Introduction to PR – Concept, Nature, Importance, Steps, Limitations, Objectives Media – Types of Media, Media relations, Media Management PR strategy and planning – identifying right PR strategy, Brain Storming sessions, Event organization, writing for PR TEXT BOOKS 1. Singh, Ganga Sagar Event Management: A Booming Industry and an Eventful

career,Harananand Publications 2011. 2. Der, Wagen Event Management, Pearson Publishing, 2008 BOOKS FOR REFERENCE 1. Paul Walters, Event Management Principles & Practice, Sage, 2013 2. Lena Malouf, Events Exposed: Managing And Designing Special Events, Wiley,

2012 3. Swarup K. Goyal, Event Management - Adhyayan Publisher – 2009.

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E53 BASICS OF PHOTOGRAPHY 2 2 0 4 3

OBJECTIVES: a) To help students understand the principles and practice of photography b) To enable students to enjoy photography as an art. COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I - BASIC PRINCIPLES Properties of light electromagnetic spectrum, reflection, transmission, refraction and polarization of light. Different type of light sources and their sources and properties. Controlling light, pin hole camera, concave and convex lenses and mirrors, real and virtual image formation. Photosensitive material, image formation, latent image development as fixing History of Photography and Types of Camera

UNIT II -CAMERA Mechanism of aperture, shutter, camera body view finds, transport, lenses Classification of camera and their relative comparison Camera operation, exposure light tables.

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UNIT III -BASIC PHOTOGRAPHY Various parts of the camera - Loading and shooting on black and white film - Effect of aperture - Effect of shutter speed - Using flash light - Use of camera accessories - Care and maintenance of camera equipment UNIT IV -COLOUR PHOTOGRAPHY Introducing to colour film Colour and light basic principles of colour sensitive colour temperature, colour reversal film, colour negative film Light and lighting outdoor, night, indoor lighting, indoor portraiture Colour development Concepts of composition Digital Photography UNIT V - BASICS OF PHOTO JOURNALISM Candid Street, Celebrity and Secret Photography, Documentary Photography, Subminiature Photography and closed circuit of Television Major Concerns of Photojournalism TEXT BOOKS 1. Steve Bavister - Digital Photography - Collin’s & Brown Ltd. 2000. 2. John Hedgecoe - John Hedgecoe’s Basic Photography Collin’s on Brown Ltd.

2000. REFERENCE 1. David Prakel, Basics Photography 01: Composition, Second Edition, AVA

Publishing, 2012

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COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15E54 MAGAZINE AND NICHE JOURNALISM 2 2 0 4 3

OBJECTIVES

Learning the history, development and current status of magazine journalism in India

Introducing students to specialized journalistic writing COURSE REQUIREMENT: At the end of every unit, the students will be expected to submit an assignment or make a presentation as a part of internal assessment. UNIT I Definition and types of magazines - news, special interest, general, lifestyle, glamour, gossip Brief history of the development of the magazine; reasons for its success internationally and in India; the magazine boom in India and the glorious years of the new magazine. UNIT II Magazine formats and their difference from other media; magazine formats within a genre and unique features that are developed. Overview of English and other Indian language magazines today UNIT III Writing and editing for a niche magazine audience, with special focus on: Sports - Media vehicles devoted to the niche - Dominant sports and their background - Pre-contest coverage - Complete game story – preparation, watching the game, important aspects to cover, using significant statistics - Columns - speculation, post-contest analysis, personal reflections - Comparing coverage in different media UNIT IV Health - Areas usually covered - Different media vehicles, Entertainment and lifestyle - Examining different kinds of magazines in this wide category - Importance of style and kinds of matter that makes stories, Travel - Magazines in this category - Types of stories

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UNIT V Environment - How print and broadcast media deal with the issue - How environment in covered in mainstream press - The need for specialized reporting on the area, Cultural Journalism - Introduction to the developments and current trends in: - Visual Arts - Dance - Drama - Music And how to review an event or an exhibition of works in these fields Women’s magazines - The difference between ‘serious’ and other women’s magazines - What mainstream ‘women’ magazines cover and their projection of women TEXT BOOKS 1. Riordan, Daniel G.,: Parley, Steven E., Technical Report Writing Today (Indian

adaptation, 8th edition) Biztantra, New Delhi, 1st Reprint 2005 2. Mahapatra, Rabindra K., Panda, Krishna C., Information Science and

Journalism- A Symbiosis, Rajwat Publications, New Delhi. 2004. BOOKS FOR REFERENCE

1. Tim Holmes, Liz Nice, Magazine Journalism, SAGE publication, 2011.

2. Homer L. Hall, Aaron Manfull, Student Journalism and Media Literacy, The Rosen Publishing Group, 2014.

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SEMESTER – IV

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15401 PROJECT 0 5 5 10 5

OBJECTIVE To provide the student with the opportunity to make a portfolio for their career in their area of interest. Stage I: Identifying Topic and Allotment of Guides Stage II: Review I Stage III: Review II Stage IV: Review III Stage V: Final Submission of the Project

COURSE CODE

COURSE TITLE L T P Total Of

LTP C

PJM15402 DISSERTATION 0 5 15 20 10

OBJECTIVE To provide the student with the opportunity of doing a research in their area of interest. Stage I: Identifying Topic and Allotment of Guides Stage II: Review I Stage III: Review II Stage IV: Review III Stage V: Final Submission of the Dissertation.