Embed Size (px)
Citation preview
MASTER INDIGITAL COMMERCEI EDITION / A.A. 2016-2017
Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing.
12 months of study divided into four phases- First cycle: October 2016 – December 2016- Second cycle: January 2017 – March 2017- Third cycle: April 2017- Internship: May 2017
1.500 hours of learning activities360 hours of lecturing540 hours of indipendent study600 hours of internship
Courses- Accounting- Cross cultural management and teamworking- Customer engagement platforms- Data management and security- Digital advertising- Digital customer relationship management- Digital lab for consumer research- Fundamentals of Business Administration- Marketing- Marketing research- New trends in retail management- Omnichannel marketing- Social media management and analytics- Supply chain management- Ux and user interface management- Web technology fundamentals
Boot Camp- Ice-Breaking- Web Technology Fundamentals- Data Management and Security- Fundamentals of Business Administration
FIeLD WorK LaBoratorYFollowing the conclusion of regular classes, students will develop commerce projects and design sales campaigns across various channels.
STRUCTURE
The innovation of the topics finds its natural response in the innovative teaching methods, aimed at stimulating a constant translation into managerial practice and at fostering the team work to develop a digital commerce project. All of this with the strong support of partner companies, leaders in this sector.
www.bbs.unibo.it
ThIS MASTER IS pART OF ThE:
InformazioniLucia Ippolito - [email protected] Business School, Villa Guastavillani,Via degli Scalini, 18 - 40136 Bologna - Italyph. +39 051 2090108 - Fax +39 051 2090112
www.bbs.unibo.it
DuratIonoctober 2016 - october 2017
KeY Featuresfull-time master, taught in english, international focus, limited enrollment
appLICatIon DeaDLIneround I: july 04, 2016 round II: september 05, 2016round III: october 13, 2016
aDmIssIon requIrementsbachelor’s degree, English language proficiencyfurther information available on www.bbs.unibo.it/masterdigitalcommerce
seLeCtIon proCessround I: july 11, 2016round II: september 12, 2016round III: october 17, 2016motivational interview, english test, evaluation of academic qualifications
tuItIon Fee: 14,800 euroto be paid in several installments, the first one upon enrollment
sChoLarshIpsscholarships of 4,000 euro each andscholarships of 6,000 euro eachwill be awarded to top-ranked candidates
honor Loan“perTe prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required.
overvIeW
The Center for Digital-Business Education is where to find the most innovative practices in the world of digital and e-commerce.
CDE is the first center dedicated to digital-business education in Europe, merging academic and managerial competences.
Our mission is to enhance the competitiveness of companies and managers in the digital era and to provide a new range of business tools, thanks to the expertise in managerial education of BOLOGNA BUSINESS SChOOLand the international e-commerce experience of YOOX NET-A-pORTER GROUp.
