Master Brand Guidelines - Studsvik...Studsvik Master Brand Guidelines have been developed to simplify everyday life for everyone who works among us and with us at Studsvik. It’s

Master Brand Guidelines

Version 5.0 October 2014

2

Our mission is to provide world-leading innovative, customized, valuable and

environmentally safe solutions in the global nuclear and radiological markets.

Our vision is to creat superior value for our customers, we will be

the preferred and leading solutions provider in our chosen markets.

2STUDSVIK MASTER BRAND GUIDELINES 5.0 | Introduction to Studsvik

Studsvik Master Brand Guidelines have been developed to simplify everyday life for everyone who works among us and with us at Studsvik. It’s about values, vision, position; it’s about visual identity and a tonality which, taken together, forms our unique personality.

Our brand is recognized by everything that we do. And everything that we say. It’s a total experience of everything that our client meets in all channels. How we live the brand every day is what differentiates us from our competitors and makes us a little bit more interesting.

A feeling.A tone.A face.A distinct identity.

See our guidelines as a manuscript; as a support and a tool for creating a strong and clear identity. It should provide you with an inspiring framework in which to work.

Don’t hesitate to turn to us if you have any questions or thoughts. We all play an important part in creating this entity.

You’ll find detailed information about our Master Brand Guidelines including digital tools, in our Brand Portal on our Intranet.

Good luck!

Contents list

1. INTRODUCTION TO STUDSVIK . . . . . . . . . . . . . . 4

2. OUR GRAPHIC STYLE . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3. OUR COMMUNICATION PLATFORM . . . . . 12

4. OUR DESIGN PLATFORM . . . . . . . . . . . . . . . . . . . 17 4.1 The Studsvik logo . . . . . . . . . . . . . . . . . . . . . . . . 18 4.2 Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 4.3 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 4.4 The Grid system . . . . . . . . . . . . . . . . . . . . . . . . . . 28 4.5 Design Elements . . . . . . . . . . . . . . . . . . . . . . . . . 31 4.6 Photography and illustrations . . . . . . . . 33 4.7 Diagrams and tables . . . . . . . . . . . . . . . . . . . . 35 4.8 Recommended papers . . . . . . . . . . . . . . . . . . 37

5. STATIONERY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

6. STANDARD BROCHURES . . . . . . . . . . . . . . . . . . . 41 6.1 Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 6.2 Products / Fact sheets . . . . . . . . . . . . . . . . . . . . 45 6.3 Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

7. ADVERTISING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

8. DIGITAL PRESENTATIONS. . . . . . . . . . . . . . . . . . . 50

9. E-MAIL SIGNATURE . . . . . . . . . . . . . . . . . . . . . . . . . . 51

10. DISPLAY MATERIAL . . . . . . . . . . . . . . . . . . . . . . . . . . 52

11. WEB PAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

12. WORK CLOTHING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

13. PROFILE CLOTHING . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

4

1. Introduction to Studsvik

For more than 65 years we have gathered experience with nuclear techniques and services in the radiological field. Over the years we have purchased numerous companies in several countries around the world; all with different cultures in their makeup. The challenge is to gather all of these under one brand and a single identity. We are one united Studsvik. Always.

Our core values are reflected in all of our communication. We want old and new clients, partners and other people who meet us on different occasions, to perceive us as reliable, experienced, effective and innovative and that we always place safety first in all issues. Our mission is to provide world-leading innovative, customized, valuable and environmentally safe solutions in the global nuclear and radiological markets.

So that we can build a strong, global Studsvik over time, it is important that we are consistent in everything we do in all markets and in all channels.

We are reliable, experienced, effective and innovative.

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Introduction to Studsvik

5STUDSVIK MASTER BRAND GUIDELINES 5.0 | Introduction to Studsvik

Fuel and Materials Management

3.1

.1 A

rtnu

mb

er xxxx

Studsvik ABXX-XXX XX Xxxxxxxxx, XxxxxxxxxPhone: +XX XXX XX XX XXTelefax: +XX XXX XX XX XXE-mail: [email protected]

Studsvik is a leading service supplier to the international nuclear industry. The company has almost a half century’s experience of nuclear technology and radiological services. Studsvik addresses a market in strong growth with specialized services in four Strategic Business Areas: Operating Efficiency and Safety, Service and Maintenance, Waste Treatment and Decommissioning. Studsvik has 1,400 employees in 7 countries and the company’s shares are listed on the Nordic Stock Exchange, Stockholm, MidCap.

The Communication Platform

To give our overview a structure, we have divided our communication platform into four levels:

Level 1: BrandLevel 2: Business AreaLevel 3: Offerings/

Products and ServicesLevel 4: Local Materials

The purpose is to categorize our marketing materials in a simple and effective manner.

And no matter what level or market we are in, we are always “we” and Studsvik is always the main sender.

Level 1

Level 2

Level 3

Level 4 Local Materials

Offerings / Products and Services

Business AreaWaste Treatment

Brand

CURRICULUM VITAE

Anders SjöbergCURRICULUM VITAE

Anders Sjöberg

May 12, 1950

Swedish

M Sc in Mechanical Engineering, Reactor Technology, Royal Institute of Technology, Stockhollm, 1976

(5 = excellent; 4 = good; 3 = basic; 1 = poor)Language Reading Speaking WritingSwedish 5 5 5 English 5 5 5German 3 1 1

Swedish Nuclear Power Inspectorate, Reference Group of Thermal-Hydraulic Research

Specialist in Core and System Thermal-Hydraulics

28

Assignment: Review of Ringhals 3 (PWR) SAR related to the power uprate.Name of client: Ringhals AB, SwedenContact person: Mikael Börjesson, phone +46 340 66 86 78Position PRR3TStart date: September 2004Completion date: First phase November 2005, second phase end of 2006, third phase March 2008Staff months: First phase: 3.5, second phase: 2.0, third phase TB D

Assignment: CRISSUE-s (Chritical Issues in Nuclear Reactor Technology: A State-of-the-art Report)Name of client: EC, 5th European Framework ProgrammeContact person: Francesco D’Auria, Professor, University of Pisa, Italy, phone +39 050 8366 53Start date: January 2002Completion date: December 2003Staff months: 2

Assignment: Review of Westinghouse BE LBLOCA Methodology for Ringhals 2Name of client: Vattenfall Fuel, SwedenContact person: Jan Almberger, Company Specialist, phone +46 8 739 50 00Start date: February 1995Completion date: October 1995Staff months: 2.5

Date of birth

Nationality

Qualifications

Language skills

Memberships of professionalbodies

Current position

Years within the firm

Some recent relevant project experiences

Date of birth May 12, 1950

Nationality Swedish

Qualifications M Sc in Mechanical Engineering, Reactor Technology, Royal Institute of Technology, Stockhollm, 1976

Language skills (5 = excellent; 4 = good; 3 = basic; 1 = poor) Language Reading Speaking Writing Swedish 5 5 5 English 5 5 5 German 3 1 1

Memberships ofprofessionalbodies Swedish Nuclear Power Inspectorate, Reference Group of Thermal-Hydraulic Research

Current position Specialist in Core and System Thermal-Hydraulics

Years within the firm 28

Some recent relevant Assignment: Review of Ringhals 3 (PWR) SAR related to the power uprate.project experiences Name of client: Ringhals AB, Sweden Contact person: Mikael Börjesson, phone +46 340 66 86 78 Position PRR3T Start date: September 2004 Completion date: First phase November 2005, second phase end of 2006,

third phase March 2008 Staff months: First phase: 3.5, second phase: 2.0, third phase TB D Assignment: CRISSUE-s (Chritical Issues in Nuclear Reactor Technology: A State-of-the-art Report) Name of client: EC, 5th European Framework Programme Contact person: Francesco D’Auria, Professor, University of Pisa, Italy, phone +39 050 8366 53 Start date: January 2002 Completion date: December 2003 Staff months: 2 Assignment: Review of Westinghouse BE LBLOCA Methodology for Ringhals 2 Name of client: Vattenfall Fuel, Sweden Contact person: Jan Almberger, Company Specialist, phone +46 8 739 50 00 Start date: February 1995 Completion date: October 1995 Staff months: 2.5

6

The appearance

The graphical identity is our outward face. We have a graphic form that expresses great confidence. It gives us our unique personality in a unified and exciting way.

The form is simple, attractive and strong in color. It is easy to adopt, and it always has a clear message. The Studsvik red color stands out. The typography is thoughtful and has a high legibility. The language of the pictures is natural and uncomplicated – it reflects the way we work. The design element gives an insight to what we do and is the core of all our communication.

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Introduction to Studsvik


Studsvik participated in the decommissioningof the R1 reactor in Stockholm.

The Studsvik Group

3.1

.1 A

rtnu

mb

er xxxx

7

2. Our graphic style

For us to be recognized within our present market it is important that we are perceived as one brand, no matter what we commu-nicate. The following pages will give you an overview and a feel for how all our material works together.

Back cover, brochure, level 2 Front cover, brochure, level 2 Front cover, brochure, level 2

Front cover, brochure, level 2 Inside spread, brochure, level 2-3

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Our graphic style

Sweden

3.1

.1 A

rtnu

mb

er xxxx



Waste TreatmentFuel and Materials Technology

Consultancy Services

18 19

Lisi. Susciduisi. Eliquisl in vel ut ad tat. Met, quat. Diatio commodigna feum irit aliquisl illaorp eraese do odolortie eumsandipit lum dolobore dolore feum zzriure etummy nismodi onsenis modiam, quisl dolor suscips ustrud mod tie dunt lortio digniamet, commy numsandignim deliquam quipsusto dignis eros acillan dipsustrud molobor auguer adion ulla acin ver sim do dui tem aut do odo odiat, quat.

Rostrud et nibh et nulput la feum zzriuscidunt lorem irit in hent iusto dolortis eu feuismo loborem amet, quissequi blaoreet pratue min ullam, vullandre mod molorer sustrud tin ulla facinit delenibh ero od eugiamc onsequat.

Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiamAlit ullam volor am dunt utpatem verat alit aut volorperil dit velenibh exero odolor ad te tem vel dolut nos nulput ing ea feugiamet, consecte venit ea faccum in er si.

Duis nullaor susci bla facidunt adip essequis nim nibh eu feu feuipit lortie feugue velit, consequi etuer irit lorperiusto ea adio diat praestrud tate con volobore do commolortisl illa feum vendipsum dolumsan vulla augiat. Duis dolorem dolorem aliquis nos aut venisl ulputating exer summy niam, con utet praestis acip ea accumsandre te velis ad minim ver se ming essequip elenim

Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiam. Alit ullam volor am dunt utpatem verat alit aut volorperil dit velenibh exero odolor ad te tem vel dolut nos nulput ing ea feugiamet, consecte venit ea faccum in er si. Duis nullaor susci bla facidunt adip essequis. Facilit lum augait dolesto commodolor ametuer sum et utpatie dolorem irilla cor sit aut aliquat ad dit lutpatet lorperostrud dolumsa.


Rostrud et nibh et nulput la feum zzriuscidunt lorem irit in hent iusto dolortis eu feuismo loborem amet, quissequi blaoreet pratue min ullam, vullandre mod molorer sustrud tin ulla facinit delenibh ero od eugiamc onsequat. Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiamAlit ullam volor am dunt.

Diatio commodigna feum irit aliquisl illaorp eraese

WASTE MANGEMENT CONSULTANCY SERVICES WASTE MANGEMENT CONSULTANCY SERVICES

Eliquisl in vel ut ad tat. Met, quat. Diatio commodigna feum irit aliquisl illaorp eraese do odolortie eumsandipit lum dolobore dolore feum zzriure etummy nismodi onsenis modiam, quisl dolor suscips ustrud mod tie dunt lortio digniamet, commy numsandignim deliquam quipsusto dignis eros acillan dipsustrud molobor auguer adion ulla acin ver sim do dui tem aut do odo odiat, quat.


Ectem ipsumsan elisim niamcon Sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiamAlit ullam volor am dunt utpatem verat alit aut volorperil dit velenibh exero odolor ad te tem vel dolut nos nulput ing ea feugiamet, consecte venit ea faccum in er si.

Duis nullaor susci bla facidunt adip essequis nim nibh eu feu feuipit lortie feugue velit, consequi etuer irit lorperiusto ea adio diat praestrud tate con volobore do commolortisl illa feum vendipsum dolumsan vulla augiat. Duis dolorem dolorem aliquis nos aut venisl ulputating exer summy niam, con utet praestis. Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam.

Acip ea accumsandre te Velis ad minim ver se ming essequip elenim ad minim ip et vendre dolor sustionse velis atum vel do exeriusto odolore vullut ad molorti ssequipit duisse magna faccums andrerit er sequatie facipit am, quis ad enit alit, sed tinibh et lore do cortin henis nullandit lorperat, quis delenibh elis ea feugiat. Ibh eugueri liquismolore magnisi.

Lisi. Susciduisi. Eliquisl in vel ut ad tat. Met, quat. Diatio commodigna feum irit aliquisl illaorp eraese do odolortie eumsandipit lum dolobore dolore feum zzriure etummy nismodi onsenis modiam, quisl dolor suscips ustrud mod

The R2 reactor is primarilyused for the irradiationand testing of nuclearfuel and reactor materialsas well as for neutronirradiation services.

“Diatio commodig feum irit aliquisl illaorp eraese do odolortie eumsan-dip lum dolobore.“

Ed et duis aut at lum ip el utatio Elessis nos nostrud molore dunt il

100

20

40

60

80

Studsvik Nuclear is a world leader withinPost-Irradiation Examination (PIE) ofcommercial nuclear fuel and ramp tests.

STUDSVIK

4

Service and Maintenance

Studsvik can reduce the volume ofmetallic waste through high-pressurecompaction at the customer’s site.

Studsvik has skilled, experienced personnel who are trained to workwith the lifting of heavy components,fuel handling and shipments.

A thorough knowledge and experience of radiology is required

to conduct maintenance in classified areas. Radiation levels must

be registered and controlled and measures taken to minimize

occupational exposure.

Decontamination and Chemical CleaningAll nuclear facilities have contaminated surfacesand components that emit ionizing radiation.Studsvik provides decontamination and chemicalcleaning services for facilities and systems,based on tried and tested methods.

Repair and Mechanical Maintenance Mechanical parts in classified environmentsmust be regularly maintained and cleaned.Studsvik’s skilled team provides these servicesfor the nuclear industry and other sectors.

Health Physics and Dosimetry ServicesOperations in classified environments entailcontrols and measurements that must be per-formed by licensed health physics personnel toensure compliance with safety regulations andto monitor radiation exposure.

Studsvik provides large-scale, cost-effectivedosimetry services in addition to health physicsservices at customer sites.

Shipment Preparation and Crane OperationSpecialist training is also required to prepareshipments of radioactive material and to operate cranes. Studsvik has skilled, experienced personnel who are trained to work with the lifting of heavy components, fuel handling and shipments.

Waste Management and Registration Studsvik's personnel is trained and experiencedin the handling, sorting and classification ofnuclear waste from the nuclear power industry.

Laundry Services and Cleaning Studsvik provides laundry services for protectiveclothing and the chemical cleaning of protectiveequipment such as air filtering systems andprotective masks.

Studsvik provides dosimetry services.Individual doses are measured andregistered in a central database incompliance with regulatory require-ments.

These products and services are provided by:SINA INDUSTRIESERVICE GMBH & CO. KG, STENSAND SPECIALSERVICEFÖRETAGET ABand STUDSVIK ROSYTH NUCLEAR SERVICES LTD

Lisi. Susciduisi. Eliquisl in vel ut ad tat. Met, quat. Diatio commodigna feum irit aliquisl illaorp eraese do odolortie eumsandipit lum dolobore

Individual doses (Sv/year) from continuous release of 1 Bq/year to a well.

Nuclide Mean Min. Max.

H-3 2.8E-14 1.5E-14 5.2E-14

Be-10 7.5E-13 4.0E-13 1.9E-12

C-14 3.2E-13 2.3E-13 4.7E-13

Cl-36 5.8E-12 8.3E-13 3.4E-11

Co-60 1.4E-12 9.8E-13 2.1E-12

Ni-59 1.2E-13 2.7E-14 7.3E-13

Ni-63 8.4E-14 5.2E-14 1.4E-13

(Källa: SKB TR-99-15.)

In et vent utat. Equam, quis nostrud magna feuis niat velisiEd delessequisi blaore voleniam, quipism olessequi blaore dolore ero dolenim quisiscidui bla amet utat lortin hent veliscidunt amcor susto conse mod et lamet ilis nos dolor alisi.

Isim volut alit, sed delit, vulla faci blaore dio dolore velit praessi smodionsent alisim venis et lumsan ut nullan volobore tiscinc iduisi bla ad magna core vulla feu feuis alit utet aci blaor iriusci ero er secte min volesto endigna facidui smodiat utpat.

0


Q1 Q2 Q3 Q4

8

Front cover, brochure, level 3 Front page, 2-page product leaflet, level 3 Back page, 2-page product leaflet, level 3

Inside spread, brochure, level 2-3 Front page, single page product leaflet, level 3

Back cover, brochure, level 3

Front cover, brochure, level 3



3.1

.1 A

rtnu

mb

er xxxx




3.1

.1 A

rtnu

mb

er xxxx



HEALTH PHYSICS SERVICES

Radiological Engineering

Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiam. Alit ullam volor am dunt utpatem. Andignibh euguercil diam, quatet vel incing exer. Lortinci ncinim velit aliquissed modipsum inci blan ullaorem voluptat augue dolorem quametum.

Diatio commodigna feum





Duis nullaor susci bla facidunt adip essequis nim nibh eu feu feuipit lortie feugue velit, consequi etuer irit lorperiusto ea adio diat praestrud tate con volobore do commolortisl illa feum vendipsum dolumsan vulla augiat. Duis dolorem dolorem aliquis nos aut venisl ulputating exer summy niam,


Rostrud et nibh et nulput la feum zzriuscidunt lorem irit in hent iusto dolortis eu feuismo loborem amet, quissequi blaoreet pratue min ullam, vullandre mod molorer sustrud tin ulla facinit delenibh ero od eugiamc onsequat. Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do



100

20

40

60

80

0Q1 Q2 Q3 Q4



Tarumrem RerumapDECOMMISSIONING SERVICES

Studsvik ABSE - 611 82 Nyköping, Sweden Phone: +46 155 22 10 00Telefax: +46 155 26 30 00E-mail: [email protected]

iduisi bla ad magna core vulla feu feuis alit utet aci blaor iriusci ero er secte min volesto endigna facidui smodiat utpat, sit ulla adion henis numsandre eu facidunt ullut dolore feum ilisi.

Er adionumsan vel dolorem velIt wisit numsan hent dolortiTatincilis nulputpatum deliquatuer sequat.Landre modoloboreet incin henis del essim velit acil elit, consecte dolorem dunt nos dolorem dolobor sim zzrit irit augiam, vel ut acil ing erostrud ming enis dolor si tatue magnis numsan utatincidunt pratinit adipit alisisci tio odolute enibh eugiam, sumsan henisis nonse vel utpatet lore elenit laor alissequam, commod tatem at. Ut praes-trud esequisi eugait prat lut augait lore min henim doloboreet lut prate magna commy nullam, secte ming et aliquam, susto doleseq uipsum dunt la corperiure dolessi.

Lor irilla aut eugait nim eu feugait laortis-cinim vercipsum irit adignit nim vel ullan el utet illan ut adignis nibh eugiat nonsenit ipis auguera esequisisl ullam, quis dit, summod dolut iusting essim quis nostrud dolessequat.

Ilit alis doloreet, quis at aute teExerili quatin enit nostie faccumm odolesto dolobor irilit amet, cor ing exer inciduis ea amconsectem dunt nos doloborer ilissit del et, quat landionse ex erat, commy nulput lum adipsum iustismodip exerosting el el ulputat wissequam vendiat alismolobore do-lor sum dolore min volore do odolesent ut autpat wisl dipis num velesecte magnismod

do dolum accum zzriure ea feum vullandiat vendit num illa amet dolessed tis euismol orperat la facidunt wis nullaore feu feum digna con ut inibh essi blan utat. Vullamet, quat dolore doluptat, summy nulla cortio etue consequat lan henim et lorperaessed tinim zzriusci blandit incillaor incil ut lorercil dolore mincip ercipsuscip el el utpatue conullamet, quat adignis nulluptat aut vul-lam dolobore dolessecte min enit, sit aut ex euisseq uisisci psustin venim num quat.

Ilis aliquat adiatumsan ea alit, veliqui el ut ate tatCorperostio cortin el utationsecte cortiss equisl ipit lamet, consenis aliquis molore faccum voloreet, si.

Pate feummy num ip essisl el dolor ipsum venis nulla facil ut alisci bla feuisl ut lutpat, secte molendr eetummodiam zzrilla com-modip el duis eliquam, commodipit velesse minisi blan vent nulluptat nonsectet volore velit aliquisit lore minim verilit nosto od ex eu facil ullandipit nulput lorercillam, quat dolent praesequat adiamco nsequip suscilla facidui blaorti ncilis dolumsa ndigniamcon utem dolore vel enisl ea consed do ea feu feugait prat. Pit nonsenim nibh eugiam nul-landre tis niam nulluptat.

Ibh eum irit laorercin utpat lorperostie exero ea core dio et, suscipis eum quipsus cipsum duisci blamcor susto commolut lorpercipit alit lorerit prat utet dui blan. Duiscinci tat dolorero od te vel incipis eugue ex ea corperos nonse vel ut iustis nulla fac-ing enim il ipit nonsent wismodit acipit.

Diatio commodigna feum irit aliquisl illaorp eraese do odolortie eumsandipit lum dolobore dolore feum zzriure etummy nismodi onsenis modiam, quisl dolor suscips ustrud mod tie dunt lortio digniamet, commy numsandignim.

4













Har du några frågor eller om du vill veta mer? Kontakta gärna:

Sven Svensson+46 155 26 31 [email protected]


Putetuercip etueril iquat. Eleniat, quis num incidunt ea core minis-senibh euguero consed min ullandre feu feuguer cidunt adit alit, quipsuscil in volorpe raessit.

Andigna facipisit adigna facil in henis nit accum zzriliquam digni-atem nummy nibh elesed mi

Artn

um

ber xxxx

Engineering and ConsultancyEngineering and Consultancy

Scrapped large components present a challenge since, due to their size, the disposal of whole components in a repository is usually very expensive and complicated. Since the 1990’s, Studsvik has been treating low-level radioactive components (over 25 metric tonnes), such as turbines, pre-heaters, moisture separators and heat-exchangers, to reduce the volume of the waste and save

storage and fi nal disposal costs.

Volume Reduction and RecyclingProviding that the waste is delivered in accordance with the Delivery Specifi cations (see last page), we expect to free-release at least 95 % of incoming weight and return a maximum of 5 % of residual secondary waste.

Secondary waste

Ingots with an activity content that does not allow clearance are returned to the customer together with residual waste (crushed slag, sorted material, cutting and blasting residues and dust from the ventilation fi lters) no later than 2 years after delivery to the Studsvik site.

Logistics

Studsvik can provide transport co-ordination and on-site assistance.

1.Large components are normally delivered by ship or trailer. Studsvik can advice on suitable transport packaging.

2.Upon arrival the component is inspec-ted. Studsvik is equipped with several tools for segmentation of large components.

3.If required, the scrap is blasted for removal of surface contamination.

4.The melting will homogenize remaining activity and allow for reliable sampling. For some nuclides the melting also works as decontamination process. Captured in the slag: U, Pu, Am. Captured in the off-gas fi lters: Cs.

5.The slag is crushed to further minimize the volume.

6.The end-product is ingots for free-release and recycling. Normally more than 95 % of incoming weight is free-released.

7.The secondary waste (slag, sorted material, cutting and blasting residues and dust from the ventilation fi lters) is packed and measured according to the customer’s requirements and returned.

Large components

> 95 %

PROCESSING OF RADIOACTIVE WASTE

Processing of Organic and Wet LLW/ILW

THOR – Studsvik’s Thermal Volume / Weight Reduction Technology

Studsvik Processing Facility Erwin, LLC.151 T.C. Runion Rd. Erwin, TN 37650Phone: (423) 735-6300Telefax: (423) 743-0794www.studsvik.com

Studsvik’s patented technology features a pyrolysis / steam reforming system to volume and mass reduce organic waste streams to a non-reactive waste form for efficient Disposal or On-site Storage. This process has successfully volume reduced and stabilized: • Bead Resins• Powdered Filter Medias• Sludges• Activated Charcoal• Non-Metal Filter Cartridges• Dry Active Wastes (DAW)

This entire process is referred to as Thermal Organic Reduc-tion or THORsm.

Volume and Mass Reduced Stable Waste Form

Wet Organic Waste is fed into the THORsm process system which rapidly pyrolyzes and converts the organic content of the input material to a synthesis gas which is utilized to

provide energy input into the process cycle. The resultant low density pyrolysis residue, rich in carbon and metal oxides, is further processed by steam reforming. The carbon in the residue is gasified, by superheated steam, to carbon dioxide and water. Metal oxides remain in the final product that is easily packaged in a High Integrity Container. The process has proven to achieve volume reduction factors of 3:1 to 15:1 with typical organic waste streams. The final product is a granular, inert solid, predominantly metal oxides, with captured radioactivity and a small amount of fixed, inert carbon. This is an ideal waste form for direct disposal or on-site storage (no biological growth or hydrolysis off gas potential).

The THORsm Technology is a low temperature thermal proc-ess that operates below the volatility point of cesium. The relatively low temperature prevents radioactive metals from volatizing. Approximately 99.98 % of the activity is retained in the final Reformed Residue (RR).

Spent Bead Resin or Filters (Organic Waste)

Final Reformed Residue (RR)(Metal Oxides)

provide energy input into the process cycle. The resultant low density pyrolysis residue, rich in carbon and metal oxides, is further processed by steam reforming. The carbon

Processing of Organic and WET LLW/ILW

Weight Maxime Secto

Rerumapim Terrucation WES/DFRSOMETHINGELS RIGHTHERE MARKUP

9

Image advertisement Image advertisement Recruitment advertisement

Recruitment advertisement

Teaser – recruitment advertisement


Cidunt nos erit dolorerosto odit vel et, consectem incilisit amconsecte te con exeriliquat nos nonsed te modipit lorper aciduisl et, sim quisl dolute er susci bla conulputatum vullaor in henisl duisit autat utatinim etum nullaorpero doloreet nonse mod ming eum illandignim veros non vulputat. Pit dunt acil incipisi bla feummod.

Il eu facipis alit at nulla faci feuisim estrud tat wis alit inibh er senis auguerat, quisi bla con vero elit, venit lut.

Ulla conseniam volorper sent dunt autat. Duipis dit aci ex et loborem venit velit atet.

Eliquis nisim quam irit aut

studsvik.com

studsvik.com


w

Strålskyddsverksamheten bedrivs i Sverige och utomlands, främst i Kanada och USA. Arbetet innebär, förutom att ha det formella ansvaret för verksamheten inom avdelningen, även personalansvar.

Du ska leda, planera och följa upp verksamheten inom avdelningen, se till att uppsatta mål nås, samt skapa förutsättningar för en god arbetsmiljö som stimulerar till samarbete och kreativitet. Du kommer att ingå i företagets ledningsgrupp.

Vi söker dig som har kunskap om och mångårig erfarenhet från nukleär verksamhet samt goda kunskaper i engelska. Du bör ha god självkänne-dom och empatisk förmåga samt ha förmåga att engagera dina medarbetarna och skapa förutsätt-ningar för dem att utvecklas.

Du ska också vara drivande och resultatinriktad. Det är meriterande om du har tidigare ledar-erfarenhet. Du kommer att vara placerad i Värö-backa och det förekommer resor i tjänsten.

Vi strävar efter en balanserad köns- och ålders- fördelning och värdesätter den kompetens som etnisk och kulturell mångfald tillför vår verksamhet.

Din ansökan skickar du före den X/XX 2007 till: Studsvik AB, Box 46, 430 24 Värö-backa. Märk kuvertet ”Avdelnings-chef – strålskydd”

Ytterligare upplysningar om ovanstående tjänst:Jan Bjerler, VD, 0340-66 26 71 eller 0709-67 70 80Morgan Olausson, operativ chef, 0340-66 26 67 eller 0709-67 71 54

Fackliga företrädare: Ledarna, Mikael Berntsson, 0340-66 87 29 och Christer Stensson, 0340-66 84 50

Eros estie magniatuero odigna alis eros dolorper irilisis nulputpate dunt lobore tem illaor iniat ad tatum il dolore vulla accum ea conulput wisi bla ametum vullandre dolortin hent acidunt vero dolore molorero odip elit iliquis dunt in ver aliquate etuerit venim quipsummod ero doloreet lum eum dolor suscil ul-laorperos autpat lumsan hent am, vulla faccum dolore commod eratue molutatum euguera estrud ming ex ea facin ea consed do et wis ea feugait ea commodiam, quatum etumsandio consed eliscidunt nibh essi ercin eugiam iliquis atue conse tem at. Exero el ut ad dui erciduisi.

studsvik.com

TO OUR PLANT IN NYKÖPING

Department Manager


Du ska leda, planera och följa upp verksamheten inom avdelningen, se till att uppsatta mål nås, samt skapa förutsättningar för en god arbets-miljö som stimulerar till samarbete och kreativitet. Du kommer att ingå i företagets ledningsgrupp.

Vi söker dig som har kunskap om och mångårig erfarenhet från nukleär verksamhet samt goda kunskaper i engelska. Du bör ha god självkännedom och empatisk förmåga samt ha förmåga att engagera dina medarbetarna och skapa för- utsättningar för dem att utvecklas.

Du ska också vara drivande och resultat-inriktad. Det är meriterande om du har tidigare ledarerfaren het. Du kommer att vara placerad i Väröbacka och det förekommer resor i tjänsten.

Vi strävar efter en balanserad köns- och åldersfördelning och värdesätter den kompe-tens som etnisk och kulturell mångfald tillför vår verksamhet.





studsvik.com


Department Manager Department Manager Usto od et autpat la faci ex estin ero od euisi. Obor irit, commy nos dunt laore ming ex endigna adtat, consed te. Accum ip er siscin hent nullam consent. Usto od et autpat la faci estin ero od euisi consed. Usto od et autpat la faci ex estin ero od euisi.

Obor irit, commy nos. Mincinim quate vel dolor aut irit num in velit, sim euguer sim zzrit ver iniam, quisl et aut lore dolor alit nostrud

Läs mer om oss och om tjänsten på studsvik.com/Career

10

Within the nuclear business for more than 65 years

www.studsvik.com

www.studsvik.com

Waste TreatmentManagement and treatment of radioactive waste.

Consultancy ServicesQualified consulting services in areas such as radiological protection, waste, engineering and decommissioning at nuclear facilities and oil and gas installations.

Fuel and Materials TechnologyFocus on issues of fuel and reactor operation – leading software for optimization and monitoring of fuel and testing and evaluation of materials in own laboratories in Sweden.


11

Opening page, Studsvik ReportFolder

Letter

Correspondence card

Business card

PowerPoint, text slidePowerPoint, title slide


Studsvik Report

STUDSVIK/N(K)-03/001KP/STUDSVIK-M82:8

SpricktillvÄxt vid hÖga laster i 50 mmCT-provstavar av sensibiliserat SS 2333 i simulerad BWR-miljÖEn eventuell underrubrik

Martin KÖnig

BegrÄnsad distribution


Studsvik ABSE - 611 82 NyköpingSWEDEN

Phone: + 46 155 22 10 00Telefax: + 46 155 26 30 00E-mail: [email protected]

Visiting address: Västra Trädgårdsgatan 38

Bank Svenska HandelsbankenBox 224SE-611 25 NyköpingSWEDEN

Konto – Account 6601 365 136 662

Swiftcode - HANDSESS

Bankgiro – Bank account5197-4558

Postgiro – Postal account 139 05 96-3

Säte – Registered inNyköping, SWEDEN

Moms reg04-556501-0997-01

Org no556501-0997

VAT noSE556201099701

SUBJECT OF LETTER

Senim auguer ilit lutat. Dit ad dip ea faccum alit, velit niamet, consed tat. On henim dio od magnim vendionsecte etum duipit wis at at lorerat ipsum nis nim dip erostrud et do do ex ex eros at ver sum eu faccumm odigna facil utem dolobor ipsumsandre facilit.

Sequi tet praese tin veliquat in ullamVendre vullan vulputpat lan henim dolobore magna adit lumsand ionsed dit wisim ing ercidunt nos nonse dolore ming euisisi tin venismolore consequis amconsequis augiam iureet, summod eu feum irit iustie dip etumsan vero ex exerostrud tem quat dolore magniamet vent dunt incidunt iustrud magnit wisci tinci ero eugiametum zzriusc illuptatem velit ex exerostrud exer in utat, velit, sed ex euissit aliqui elit wisl ing essim vel in ullaor sustrud tet accum velit inis alisl in henibh ero estrud tationsecte vullam veriure tie delendre velent ulla commodo lorpercidunt laorem iriuree tueratue endre tio cor si tem eraesse quismod magna acin. Tiscin heniamet, commodolore faci tin el in utat wis nis nulla conulput loborting etum nullam irilit at wisi tio odolore tatuer at.

Prate te eros at aute dolore ero od tionsed tisseniam velit dolumsandiam vulput vullaor aute tat. Duis augiamconsed dolessisi.

Iriusto od el ilit aut vero et augiam, susci et, quatIbh ero consequipit num nim delenisisit ea consed dolorem alisim alit ipit, velisi aesto corem ea consequisl ullaorem volore del do con eniam zzriureet nos dolor ipisi ex et, velesto eraessed digna feui bla commy nulla conse digna autetue dolorti scilit adit am iril er iuscidunt vero dolestisci bla commy.

Yours sincerelyStudsvik AB

NameTittle

NAME OF COMPANYAdressAdress ZIP CODECOUNTRY

Date Our reference

2007-01-17 AB

Your date Your reference

2007-01-11 CD

XX - XXX XX Xxxxxxxx, XxxxxxVisiting address: Xxxxxx Xxxxxxxxxxxxx XX

Phone: + XX XXX XX XX XX Telefax: + XX XXX XX XX XXE-mail: [email protected]

www.studsvik.com

Studsvik AB

Eva-Lena LindgrenAcademic Coordinator – Public Relations

Phone: + 46 155 22 10 61Cell Phone: + 46 709 67 70 61

Telefax: + 46 155 26 30 00E-mail: [email protected]

www.studsvik.com

Studsvik AB, Box 556, SE - 611 10 Nyköping, SwedenVisiting address: Västra Trädgårdsgatan 38

• Sales and Operating Profit decreased as a result of tough market conditions and a slow start in the beginning of the year

• Lower sales in Q1 2014 compared to considerably higher volumes of metal treatment in Q1 2013 (Berkeley Boiler)

• Operating Profit margin of 2,4 percent decreased from 2,9 percent in Q1 2013 from lower Scandpower sales with high margins. Scandpower Q1 2014 sales was 8 MSEK (18 MSEK)

• Negative cash flow development resulting from our underlying business shifting towards contracts with lower advance payment during Q1 leading to a gradual reduction in advances

2014-04-23 Q1 report 2014 3

Analysis of key ratio development Q1

Headline – Title slideSubheadline

12

Level 1 – Brand

Level 1 communicates our brand. The Studsvik red color is central and the pictures are of an image-creating nature.

The design form behind Level 1 is used for all image-creating material, such as company presentations, proposals, advertisements and in different exhibitions.

3. Our communication platform

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Our communication platform





studsvik.com

Studsvik logo

Level 1 image

Studsvik red

13

Level 2 – Business Areas

Level 2 communicates our business areas.

The Studsvik color is central and the pictures show one of our business areas.

Our business areas are

– Waste Treatment

– Consultancy Services

– Fuel and Materials Technology


Waste TreatmentBusiness Areas

Level 2 image

Studsvik red

14

Level 3 – Offerings and Products and Services

Level 3 communicates our Offerings in the form of a brochure and Products and Services in the form of a product sheet.

The color is dark grey and the image shows one of our Offerings. The line under the headline and around the image is colored in each Offering color.

Our Offerings are

– Waste Treatment (Olive)

– Waste Management (Azur)

– Decommissioning Services (Sky)

– NORM Management (Field)

– Fuel and Materials Management (Terracotta)

– Radiological Safety, Protection and Engineering (Mustard)



3.1

.1 A

rtnu

mb

er xxxx



Level 2 / 3 image

Dark grey

Offering

15STUDSVIK MASTER BRAND GUIDELINES 5.0 | Our communication platform

HEALTH PHYSICS SERVICES


Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiam. Alit ullam volor am dunt utpatem. Andignibh euguercil diam, quatet vel incing exer. Lortinci ncinim velit aliquissed modipsum inci blan ullaorem voluptat augue dolorem quametum.






Duis nullaor susci bla facidunt adip essequis nim nibh eu feu feuipit lortie feugue velit, consequi etuer irit lorperiusto ea adio diat praestrud tate con volobore do commolortisl illa feum vendipsum dolumsan vulla augiat. Duis dolorem dolorem aliquis nos aut venisl ulputating exer summy niam,


Rostrud et nibh et nulput la feum zzriuscidunt lorem irit in hent iusto dolortis eu feuismo loborem amet, quissequi blaoreet pratue min ullam, vullandre mod molorer sustrud tin ulla facinit delenibh ero od eugiamc onsequat. Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do



100

20

40

60

80

0Q1 Q2 Q3 Q4



Tarumrem RerumapDECOMMISSIONING SERVICES

Products and Services

Level 2/3 image

Dark grey

Offering

16

Level 4 – Local Materials

Level 4 communicates material based on a local legal unit.

The color is medium grey.


CURRICULUM VITAE

Anders SjöbergCURRICULUM VITAE

Anders Sjöberg

May 12, 1950

Swedish

M Sc in Mechanical Engineering, Reactor Technology, Royal Institute of Technology, Stockhollm, 1976

(5 = excellent; 4 = good; 3 = basic; 1 = poor)Language Reading Speaking WritingSwedish 5 5 5 English 5 5 5German 3 1 1

Swedish Nuclear Power Inspectorate, Reference Group of Thermal-Hydraulic Research

Specialist in Core and System Thermal-Hydraulics

28

Assignment: Review of Ringhals 3 (PWR) SAR related to the power uprate.Name of client: Ringhals AB, SwedenContact person: Mikael Börjesson, phone +46 340 66 86 78Position PRR3TStart date: September 2004Completion date: First phase November 2005, second phase end of 2006, third phase March 2008Staff months: First phase: 3.5, second phase: 2.0, third phase TB D

Assignment: CRISSUE-s (Chritical Issues in Nuclear Reactor Technology: A State-of-the-art Report)Name of client: EC, 5th European Framework ProgrammeContact person: Francesco D’Auria, Professor, University of Pisa, Italy, phone +39 050 8366 53Start date: January 2002Completion date: December 2003Staff months: 2

Assignment: Review of Westinghouse BE LBLOCA Methodology for Ringhals 2Name of client: Vattenfall Fuel, SwedenContact person: Jan Almberger, Company Specialist, phone +46 8 739 50 00Start date: February 1995Completion date: October 1995Staff months: 2.5

Date of birth

Nationality

Qualifications

Language skills

Memberships of professionalbodies

Current position

Years within the firm

Some recent relevant project experiences

Date of birth May 12, 1950

Nationality Swedish

Qualifications M Sc in Mechanical Engineering, Reactor Technology, Royal Institute of Technology, Stockhollm, 1976

Language skills (5 = excellent; 4 = good; 3 = basic; 1 = poor) Language Reading Speaking Writing Swedish 5 5 5 English 5 5 5 German 3 1 1

Memberships ofprofessionalbodies Swedish Nuclear Power Inspectorate, Reference Group of Thermal-Hydraulic Research

Current position Specialist in Core and System Thermal-Hydraulics

Years within the firm 28

Some recent relevant Assignment: Review of Ringhals 3 (PWR) SAR related to the power uprate.project experiences Name of client: Ringhals AB, Sweden Contact person: Mikael Börjesson, phone +46 340 66 86 78 Position PRR3T Start date: September 2004 Completion date: First phase November 2005, second phase end of 2006,

third phase March 2008 Staff months: First phase: 3.5, second phase: 2.0, third phase TB D Assignment: CRISSUE-s (Chritical Issues in Nuclear Reactor Technology: A State-of-the-art Report) Name of client: EC, 5th European Framework Programme Contact person: Francesco D’Auria, Professor, University of Pisa, Italy, phone +39 050 8366 53 Start date: January 2002 Completion date: December 2003 Staff months: 2 Assignment: Review of Westinghouse BE LBLOCA Methodology for Ringhals 2 Name of client: Vattenfall Fuel, Sweden Contact person: Jan Almberger, Company Specialist, phone +46 8 739 50 00 Start date: February 1995 Completion date: October 1995 Staff months: 2.5

what’s upFEBRUARI 2014

17STUDSVIK MASTER BRAND GUIDELINES 5.0 | Our design platform

4. Our design platform

Our Corporate Identity contains numbers of key components that, taken together, form our unique personality. A clear sender, our images, typography, design elements and a flexible layout system, picture language and tonality; it all helps us to visualize our identity and shows that we belong together.

22 23

Lisi. Susciduisi. Eliquisl in vel ut ad tat. Met, quat. Diatio commodigna feum irit aliquisl illaorp eraese do

Lisi. Susciduisi. Eliquisl in vel ut ad tat. Met,

quat. Diatio commodigna feum irit aliquisl

illaorp eraese do odolortie eumsandipit

lum dolobore dolore feum zzriure etummy

nismodi onsenis modiam, quisl dolor suscips

ustrud mod tie dunt lortio digniamet,

commy numsandignim deliquam quipsusto

dignis eros acillan dipsustrud molobor au-

guer adion ulla acin ver sim do dui tem aut

do odo odiat, quat.

Rostrud et nibh et nulput la feum zzri-

uscidunt lorem irit in hent iusto dolortis eu

feuismo loborem amet, quissequi blaoreet

pratue min ullam, vullandre mod molorer

sustrud tin ulla facinit delenibh ero od eugi-

amc onsequat.

Ectem ipsumsan elisim niamcon

sectetuero od do odolore eugiam, conullan

utat. Ut aliquisim do dolortin et lam atum

iuscipi smodolore do dolore conse facinci

tat nulpute magna feugiamAlit ullam volor

am dunt utpatem verat alit aut volorperil dit

velenibh exero odolor ad te tem vel dolut

nos nulput ing ea feugiamet, consecte venit

ea faccum in er si.

Duis nullaor susci bla facidunt adip es-

sequis nim nibh eu feu feuipit lortie feugue

velit, consequi etuer irit lorperiusto ea adio

diat praestrud tate con volobore do com-

molortisl illa feum vendipsum dolumsan

vulla augiat. Duis dolorem dolorem aliquis

nos aut venisl ulputating exer summy niam,

con utet praestis acip ea accumsandre te

velis ad minim ver se ming essequip elenim

Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, co-

nullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do

dolore conse facinci tat nulpute magna feugiam. Alit ullam volor am

dunt utpatem verat alit aut volorperil dit velenibh exero odolor ad te tem

vel dolut nos nulput ing ea feugiamet, consecte venit.










do odo odiat, quat.

Rostrud et nibh et nulput la feum

zzriuscidunt lorem irit in hent iusto

dolortis eu feuismo loborem amet, quis-

sequi blaoreet pratue min ullam, vullandre

mod molorer sustrud tin ulla facinit delenibh

ero od eugiamc onsequat. Ectem ipsumsan

elisim niamcon sectetuero od do odolore

eugiam, conullan utat. Ut aliquisim do

dolortin et lam atum iuscipi smodolore do

dolore conse facinci tat nulpute magna

feugiamAlit ullam volor am dunt utpatem

verat alit aut volorperil dit velenibh exero

odolor ad te tem vel dolut nos nulput ing ea

feugiamet, consecte venit ea faccum in er si.

Duis nullaor susci bla facidunt adip essequis

nim nibh eu feu feuipit lortie feugue velit,

consequi etuer irit lorperiusto.

Ea adio diat praestrud tate con volobore

do commolortisl illa feum vendipsum do-

lumsan vulla augiat.


PLANNUNG & ENGINEERING

DEKONTA-MINATION

MESSUNGENDOKUMENTATION

FREIGABE ZWISCHEN-LAGERUNG

SEKUNDÄR-ABFALL

METALLE-INSCHMELZEN & RECYCLING,

VERBRENNUNG

ABFALL

BEREIT-STELLUNG VON:

STRAHLENSCHUTZDEKONTAMINATION

DEMONTAGE

RÜCKBAU-PROJEKT

HOCHDRUCK-VERPRESSEN

DOKUMENTATION

Lisi. Susciduisi. Eliquisl in vel ut ad tat. Met, quat. Diatio commodigna feum irit aliquisl illaorp eraese do odolortie eumsandipit lum dolobore dolore feum zzriure etummy nismodi onsenis modiam, quisl dolor suscips ustrud mod tie dunt lortio digniamet, commy numsandignim deliquam.


22 23











do odo odiat, quat.






amc onsequat.









ea faccum in er si.










Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, co-nullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiam. Alit ullam volor am dunt utpatem verat alit aut volorperil dit velenibh exero odolor ad te tem vel dolut nos nulput ing ea feugiamet, consecte venit.










do odo odiat, quat.























DEKONTA-MINATION



SEKUNDÄR-ABFALL


VERBRENNUNG

ABFALL



DEMONTAGE

RÜCKBAU-PROJEKT


DOKUMENTATION



22 23











do odo odiat, quat.






amc onsequat.









ea faccum in er si.
























do odo odiat, quat.























DEKONTA-MINATION



SEKUNDÄR-ABFALL


VERBRENNUNG

ABFALL



DEMONTAGE

RÜCKBAU-PROJEKT


DOKUMENTATION



22 23











do odo odiat, quat.






amc onsequat.









ea faccum in er si.
























do odo odiat, quat.























DEKONTA-MINATION



SEKUNDÄR-ABFALL


VERBRENNUNG

ABFALL



DEMONTAGE

RÜCKBAU-PROJEKT


DOKUMENTATION



Ed et duis aut at lum ip el utatio in %

100

80

60

40

20

02011 2012 2013 2014

Studsvik

Company A

Company B

Ed et duis aut at lum ip el utatio in MSEK

Individual doses (Sv/year) from continuous release of 1 Bq/year to a well

300

250

200

150

100

50

0

Product A

Product B

Product C

Product D

2001 2002 2003 2004 2005 2006


29

48

20

3

Sweden

Europe

North America

Asia

Nuclide Mean Min. Max.H-3 2.8E-14 1.5E-14 5.2E-14Be-10 7.5E-13 4.0E-13 1.9E-12C-14 3.2E-13 2.3E-13 4.7E-13Cl-36 5.8E-12 8.3E-13 3.4E-11Co-60 1.4E-12 9.8E-13 2.1E-12Ni-59 1.2E-13 2.7E-14 7.3E-13Fe-60 8.9E-17 9.2E-10 2.4E-13A-3 4.8E-14 1.2E-14 5.2E-14Ne-10 7.7E-13 4.6E-13 1.9E-12K-14 4.2E-13 2.3E-13 4.7E-13Cl-36 5.9E-12 9.3E-13 3.4E-11

Our business areas are– Waste Treatment– Consultancy Services– Fuel and Materials Technology

18

4.1 The Studsvik logo

It is important that we use our logotype in a unified way. To live up to the One Brand – One Identity idea, we use only Studsvik as the sender in all our communications.

The logotype communicates the Studsvik brand – it is not only a company name; it is a guarantee for everything that we say externally and internally.

Logo-free zone

A free zone is included in our logotype to keep all the other graphical elements – like the text and images – an acceptable distance from the brand name.

1x 1x

1x1x

x

STUDSVIK MASTER BRAND GUIDELINES 5.0 | The Studsvik logo

19STUDSVIK MASTER BRAND GUIDELINES 5.0 | The Studsvik logo

The logotype color

The primary color of the logotype is Studsvik red. In the first instance, the Studsvik red logo will be used against a plain white back-ground. In the second instance, a white logo is used against a Studsvik red background; there may also be a white logo against a dark grey, medium grey or Studsvik complementory colors background. In specific cases where we are not printing in four colors, we may use a black logo against a white background.

Make sure that the logo does not appear against any other color or picture – see the examples on the right.

Not permitted

20

Placement

The logotype should always be clear, adequate in size and have the appropriate distance from other graphic elements. Size and placement depend on which unit we are working with. The receiver of the piece should recognize it quickly and easily.

Image advertisement

Correspondence card

Poster Banner

Recruitment advertisement

Brochure front cover

STUDSVIK MASTER BRAND GUIDELINES 5.0 | The Studsvik logow










studsvik.com


Department Manager

Lenim iure min ut luptatet, sis adiamco nsec-tet lutatet ip eugait aut nonsenisi el ut dolor iure minisim euis eui tat. Molore feuguer ing ent velesto dit inim el del dolobor peraese-quat vendip ero consequamet, quamet ilis au-gait il in velent lobor irilisit ate magna corem in ullupta tummodolor iliqui blamet ipit atio-nulla amcor.

Dit, commolobor sed tie veliquissim dunt num ese magna faccum zzriustrud ting et duip esecte ming ex et ulputpate feugait lum dolore eugait dolobore velit acip ex ea feum nos nim iriliquip ent.

Dolorer iusciliquisl ullaor am quation sectetu ercipsustrud do eu feugait volorer iustin enit lum do eugait la con exer sustrud tat. Duis nim ing ent lortie ex et acinibh et, susto erit lut velismolenis numsandio odolobor iriureet eniamet accumsa ndiam.

Sumsan hendipsuscin ute modolute vero core vel ea aciduip iscillaor si bla feugait acilla cor-peratem dion hent irillan ulputatio dolenibh erit am volore magnit, consequ issecte digni-sis acip eummodolor atueros ent nos nosto dipiscil eliquat. Unt lam, commodip erit vul-lum quametuer sis nos adiat.

Studsviks tjänste- och produktutbud till kärnkraftverkenStudsviks tjänste- och produkt -

utbud till kärnkraftverken

AVVECKLING OCH RIVNING

Planering

Projektledning

Dekontaminering

Strålskydd

Demontering

AVFALLSHANTERING

Metalliskt avfall

Torrt avfall

Vått avfall

SERVICE OCH UNDERHÅLLStrålskyddsserviceDekontamineringMekanisk serviceDosimetri

DRIFTOPTIMERING OCH SÄKERHETMaterialtesterBränsletesterProgramvara

3

1

2

4

34

3

3

1

1





studsvik.com


3.1

.1 A

rtnu

mb

er xxxx





www.studsvik.com

Studsvik AB

Flag

Flag, vertical

21TUDSVIK MASTER BRAND GUIDELINES 4.0 | The Studsvik logo

Sub-brands

Our focus is on the Studsvik brand. No matter what business area or market we are in, we should always be perceived as a united company. This means that there will be no subordinate logotypes. Products, techniques or methods should not be represented as sub-brands in any material.

Co-branding

In cases where we advertise jointly with other companies, it is important to “rank” the senders.

If we are the dominant partner in the business relationship, we use our layout and mention our partner in the text; for instance, “In co-operation with Company X”.

If we have an equal partnership, then we separate our logotype from that of our partners with a thin vertical line. See the examples on the right.

Sub-brands Co-branding







studsvik.com

22

4.2 Colors

Primary and Secondary colors

Red is our color. The Studsvik red color creates impact and awareness all over the world. It is a strong color for a strong brand.

Red is our primary color and must never be transparent, faded or used in tones less than 100%.

Our secondary colors are black, dark grey, medium grey and white. These give good contrast and lift the Studsvik red color.

The primary and secondary colors are used in all brand-building occasions; in our prints, our advertising, in point-of-sale and exhibition material.

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Colors

23STUDSVIK MASTER BRAND GUIDELINES 5.0 | Colors

Complementary colors

Our complementary colors are yellow, green, blue and tearracotta. We use these as supporting colors in illustrations, color panels, diagrams and so on.

The complementary colors are in harmony with our primary and secondary colors. The colors can be used as full-color or tones in 10% steps.


Studsvik redPantone 186 UCMYK: 0-100-90-5RGB: 181-0-38Web: b50026NCS: S 1085-Y90R

White–CMYK: 0-0-0-0RGB: 255-255-255Web: ffffffNCS: S 0500-N

Medium greyProcess 423 UCMYK: 0-0-0-50RGB: 128-128-128Web: 808080NCS: S 3502-B

BlackProcess Black UCMYK: 0-0-0-100RGB: 0-0-0Web: 000000NCS: S 9000-N

Dark greyPantone 426 UCMYK: 0-0-0-80RGB: 70-70-70Web: 464646NCS: S 8000-N

Primary color

Secondary colors


Terracotta–CMYK: 10-60-100-0 RGB: 223-124-9Web: df7c09

MustardPantone 110 UCMYK: 0-25-100-15 RGB: 195-138-17Web: c38a11

AzurPantone 5483 UCMYK: 80-35-40-5RGB: 79-118-122Web: 4f767a

Sky–CMYK: 50-10-10-0RGB: 137-193-215Web: 89c1d7

Olive–CMYK: 30-25-100-20RGB: 133-125-31Web: 857d1f

Field–CMYK: 20-10-60-0RGB: 218-211-126Web: dad37e


Offering colors

The colors are in harmony with our primary and secondary colors. The colors can be used as full-color or tones in 10% steps.

Our Offerings are

– Fuel and Materials Management (Terracotta)

– Waste Management (Azur)

– Decommissioning Services (Sky)

– Waste Treatment (Olive)

– NORM Management (Field)

– Radiological Safety, Protection and Engineering (Mustard)


Terracotta–CMYK: 10-60-100-0 RGB: 223-124-9Web: df7c09

AzurPantone 5483 UCMYK: 80-35-40-5RGB: 79-118-122Web: 4f767a

Sky–CMYK: 50-10-10-0RGB: 137-193-215Web: 89c1d7

Olive–CMYK: 30-25-100-20RGB: 133-125-31Web: 857d1f

Field–CMYK: 20-10-60-0RGB: 218-211-126Web: dad37e

MustardPantone 110 UCMYK: 0-25-100-15 RGB: 195-138-17Web: c38a11

26STUDSVIK MASTER BRAND GUIDELINES 5.0 | Typography

4.3 Typography

Studsvik’s typeface is Frutiger. It gives a clear, sober impression and has a high legibility in both headlines and the body text.

Frutiger can be found in many different weights but we mainly use Frutiger 45 Light and Frutiger 65 Bold to create a contrast for our marketing material.

Frutiger 45 Light for headlinesFrutiger 65 Bold for subheadlines

Frutiger 45 Light for body text

Frutiger 46 Light Italic for emphasis in body text

Frutiger 55 Roman for body text in daily press advertisements

Frutiger 56 Italic for emphasis in body text in daily press advertisements

Frutiger 67 Bold Condensed for picture captions

Frutiger 55 Roman for tables and diagrams

7 / 9Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger. It was commissioned in 1968 by the newly built Charles De Gaulle International Airport at Roissy, France, which needed a new directional sign system. Instead of using one of his previously designed typefaces like Univers, Frutiger chose to design a new one. The new typeface, originally called Roissy, was completed in 1975 and installed at the airport the same year.

Frutiger’s goal was to create a sans serif typeface with the rationality and cleanliness of Univers, but with the organic and proportional aspects of Gill Sans. The result is that Frutiger is a distinctive and legible typeface.

9 / 12Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger. It was commissioned in 1968 by the newly built Charles De Gaulle International Airport at Roissy, France, which needed a new directional sign system. Instead of using one of his previously designed typefaces like Univers, Frutiger chose to design a new one. The new typeface, originally called Roissy, was completed in 1975 and installed at the airport the same year.

Frutiger’s goal was to create a sans serif typeface with the rationality and cleanliness of Univers, but with the organic and proportional aspects of Gill Sans.

!Studsvik’s typeface is

Frutiger

27

Office

We use Calibri and/or Arial (Times New Roman) in documents made in; Microsoft Word, Excel, PowerPoint and Visio.

We use Arial on our website. Both Calibri and Arial typefaces are standard in most computer systems. Use of these faces also ensures that we will not have typeface problems.

10/12Luptat estempo ribus. Aliquae rerrorp orporro tes est quos et alitiore, quis alitat maio ium facerio riamet doluptatus quis nonsequam quam quam harcia dis ent volupti un-dant, si dit enducitibus, is di inctore sciminv entiam, totati cus et omniaepre, untus, ut andit apis enis quamus ad quis et etur a ad quatem reptate mquiscium re nate et aciatis as des idel earunt landell orporehendes event, non cores as elitam, quat ipsandus, odi inim iumqui ommodi con con ped ute ommoluptatem quid quam eos qui nobitat ad moluptat pro occus, quatis alibusdae conserat.

Calibri Regular for headlinesCalibri Bold for subheadlines

Calibri Light for body text

Calibri Italic for emphasis in body text

Office

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Typography

28STUDSVIK MASTER BRAND GUIDELINES 5.0 | The Grid system

4.4 The Grid system

Background

A grid system is a means of dividing a page so that it becomes easier to design text, pictures and illustrations within a given space.

It’s a system that allows creativity and simplifies the production of advertisements, printwork and so on. The grid system helps us to create a dynamic and living form. We can achieve the right proportions in images and text blocks which gives a professional graphic expression throughout all our marketing material.

18 19




Duis nullaor susci bla facidunt adip essequis nim nibh eu feu feuipit lortie feugue velit, consequi etuer irit lorperiusto ea adio diat praestrud tate con volobore do commolortisl illa feum vendipsum dolumsan vulla augiat. Duis dolorem dolorem aliquis nos aut venisl ulputating exer summy niam, con utet praestis acip ea accumsandre te velis ad minim ver se ming essequip elenim

Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiam. Alit ullam volor am dunt utpatem verat alit aut volorperil dit velenibh exero odolor ad te tem vel dolut nos nulput ing ea feugiamet, consecte venit ea faccum in er si. Duis nullaor susci bla facidunt adip essequis. Facilit lum augait dolesto commodolor ametuer sum et utpatie dolorem irilla cor sit aut aliquat ad dit lutpatet lorperostrud dolumsa.


Rostrud et nibh et nulput la feum zzriuscidunt lorem irit in hent iusto dolortis eu feuismo loborem amet, quissequi blaoreet pratue min ullam, vullandre mod molorer sustrud tin ulla facinit delenibh ero od eugiamc onsequat. Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiamAlit ullam volor am dunt.


WASTE MANGEMENT CONSULTANCY SERVICES WASTE MANGEMENT CONSULTANCY SERVICES

Eliquisl in vel ut ad tat. Met, quat. Diatio commodigna feum irit aliquisl illaorp eraese do odolortie eumsandipit lum dolobore dolore feum zzriure etummy nismodi onsenis modiam, quisl dolor suscips ustrud mod tie dunt lortio digniamet, commy numsandignim deliquam quipsusto dignis eros acillan dipsustrud molobor auguer adion ulla acin ver sim do dui tem aut do odo odiat, quat.


Ectem ipsumsan elisim niamcon Sectetuero od do odolore eugiam, conullan utat. Ut aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute magna feugiamAlit ullam volor am dunt utpatem verat alit aut volorperil dit velenibh exero odolor ad te tem vel dolut nos nulput ing ea feugiamet, consecte venit ea faccum in er si.

Duis nullaor susci bla facidunt adip essequis nim nibh eu feu feuipit lortie feugue velit, consequi etuer irit lorperiusto ea adio diat praestrud tate con volobore do commolortisl illa feum vendipsum dolumsan vulla augiat. Duis dolorem dolorem aliquis nos aut venisl ulputating exer summy niam, con utet praestis. Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam.

Acip ea accumsandre te Velis ad minim ver se ming essequip elenim ad minim ip et vendre dolor sustionse velis atum vel do exeriusto odolore vullut ad molorti ssequipit duisse magna faccums andrerit er sequatie facipit am, quis ad enit alit, sed tinibh et lore do cortin henis nullandit lorperat, quis delenibh elis ea feugiat. Ibh eugueri liquismolore magnisi.

Lisi. Susciduisi. Eliquisl in vel ut ad tat. Met, quat. Diatio commodigna feum irit aliquisl illaorp eraese do odolortie eumsandipit lum dolobore dolore feum zzriure etummy nismodi onsenis modiam, quisl dolor suscips ustrud mod

The R2 reactor is primarilyused for the irradiationand testing of nuclearfuel and reactor materialsas well as for neutronirradiation services.



100

20

40

60

80

Studsvik Nuclear is a world leader withinPost-Irradiation Examination (PIE) ofcommercial nuclear fuel and ramp tests.

STUDSVIK

4

Service and Maintenance











Shipment Preparation and Crane OperationSpecialist training is also required to prepareshipments of radioactive material and to operate cranes. Studsvik has skilled, experienced personnel who are trained to work with the lifting of heavy components, fuel handling and shipments.

Waste Management and Registration Studsvik's personnel is trained and experiencedin the handling, sorting and classification ofnuclear waste from the nuclear power industry.

Laundry Services and Cleaning Studsvik provides laundry services for protectiveclothing and the chemical cleaning of protectiveequipment such as air filtering systems andprotective masks.




Individual doses (Sv/year) from continuous release of 1 Bq/year to a well.

Nuclide Mean Min. Max.

H-3 2.8E-14 1.5E-14 5.2E-14

Be-10 7.5E-13 4.0E-13 1.9E-12

C-14 3.2E-13 2.3E-13 4.7E-13

Cl-36 5.8E-12 8.3E-13 3.4E-11

Co-60 1.4E-12 9.8E-13 2.1E-12

Ni-59 1.2E-13 2.7E-14 7.3E-13

Ni-63 8.4E-14 5.2E-14 1.4E-13

(Källa: SKB TR-99-15.)

In et vent utat. Equam, quis nostrud magna feuis niat velisiEd delessequisi blaore voleniam, quipism olessequi blaore dolore ero dolenim quisiscidui bla amet utat lortin hent veliscidunt amcor susto conse mod et lamet ilis nos dolor alisi.

Isim volut alit, sed delit, vulla faci blaore dio dolore velit praessi smodionsent alisim venis et lumsan ut nullan volobore tiscinc iduisi bla ad magna core vulla feu feuis alit utet aci blaor iriusci ero er secte min volesto endigna facidui smodiat utpat.

0


Q1 Q2 Q3 Q4

24 25WASTE MANGEMENT CONSULTANCY SERVICES WASTE MANGEMENT CONSULTANCY SERVICES

29

Studsvik’s Grid system

The Grid system is built on seven vertical blocks. The blocks should be as square in shape as possible.

In the example to the right, the page has been divided into 7 rows and five columns with a fixed space in between of 4mm. For added flexibility we multiply every row and column by 2 to create the space guidelines.

STUDSVIK MASTER BRAND GUIDELINES 5.0 | The Grid system

2

1

3

4

5

6

7

30STUDSVIK MASTER BRAND GUIDELINES 5.0 | The Grid system

Studsvik’s Grid system in different sizes

The Grid system is flexible. It can be used for small announcements, as well as posters and banners. If 7 blocks are not enough, we can solve that with 14 or 21 block vertical columns, according to the illustration on the right.

With bigger formats like posters and banners we increase the fixed space in between the rows and columns from 4 mm to 8, 12 and so on.

1

2

3

4

5

6

7

8

9

10

11

12

13

14

1

2

3

4

5

6

7

8

9

10

11

12

13

14

1

2

3

4

5

6

7

31

4.5 Design Elements

The Core

The Core is Studsvik’s signature symbol – the design element forms the heart of our graphic identity.

The Core is created from a circle and there is the attending line that always travels outwards from the circle’s center. The circle can be used as a frame for images. We use the red line as a base, on which we place the headline.

We adjust the core to adapt to different situations and different communication levels. The round form gives us a softer impression that makes us a little more interesting but also different in a complicated world.

Cover Headline

Products /Services HeadlineBUSINESS AREA

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Design Elements

32STUDSVIK MASTER BRAND GUIDELINES 5.0 | Design Elements

The Main Thread

All the internal headlines sit on a Studsvik red line – The Main Thread.

The Main Thread is also used as a divider in packages of product leaflets and letters.

18









dignis eros acillan dipsustrud molobor

auguer adion ulla acin ver sim do dui tem

aut do odo odiat, quat.


zzriuscidunt lorem irit in hent iusto dolortis

eu feuismo loborem amet, quissequi

blaoreet pratue min ullam, vullandre mod

molorer sustrud tin ulla facinit delenibh ero

od eugiamc onsequat.









ea faccum in er si.

Duis nullaor susci bla facidunt adip

essequis nim nibh eu feu feuipit lortie

feugue velit, consequi etuer irit lorperiusto

ea adio diat praestrud tate con volobore do

commolortisl illa feum vendipsum dolumsan





Ectem ipsumsan elisim niamcon sectetuero od do odolore eugiam, conullan utat. Ut

aliquisim do dolortin et lam atum iuscipi smodolore do dolore conse facinci tat nulpute

magna feugiam. Alit ullam volor am dunt utpatem verat alit aut volorperil dit velenibh exero

odolor ad te tem vel dolut nos nulput ing ea feugiamet, consecte venit ea faccum in er si.

Duis nullaor susci bla facidunt adip essequis. Facilit lum augait dolesto commodolor ametuer

sum et utpatie dolorem irilla cor sit aut aliquat ad dit lutpatet lorperostrud dolumsa.








dignis eros acillan dipsustrud molobor

auguer adion ulla acin ver sim do dui tem

aut do odo odiat, quat.



dolortis eu feuismo loborem amet, quissequi

blaoreet pratue min ullam, vullandre mod

molorer sustrud tin ulla facinit delenibh













Ea adio diat praestrud tate con volobore do

commolortisl illa feum vendipsum dolumsan

vulla augiat.



WASTE MANGEMENT CONSULTANCY SERVICES

Studsvik ABSE - 611 82 Nyköping, Sweden Phone: +46 155 22 10 00Telefax: +46 155 26 30 00E-mail: [email protected]

iduisi bla ad magna core vulla feu feuis alit utet aci blaor iriusci ero er secte min volesto endigna facidui smodiat utpat, sit ulla adion henis numsandre eu facidunt ullut dolore feum ilisi.

Er adionumsan vel dolorem velIt wisit numsan hent dolortiTatincilis nulputpatum deliquatuer sequat.Landre modoloboreet incin henis del essim velit acil elit, consecte dolorem dunt nos dolorem dolobor sim zzrit irit augiam, vel ut acil ing erostrud ming enis dolor si tatue magnis numsan utatincidunt pratinit adipit alisisci tio odolute enibh eugiam, sumsan henisis nonse vel utpatet lore elenit laor alissequam, commod tatem at. Ut praes-trud esequisi eugait prat lut augait lore min henim doloboreet lut prate magna commy nullam, secte ming et aliquam, susto doleseq uipsum dunt la corperiure dolessi.

Lor irilla aut eugait nim eu feugait laortis-cinim vercipsum irit adignit nim vel ullan el utet illan ut adignis nibh eugiat nonsenit ipis auguera esequisisl ullam, quis dit, summod dolut iusting essim quis nostrud dolessequat.

Ilit alis doloreet, quis at aute teExerili quatin enit nostie faccumm odolesto dolobor irilit amet, cor ing exer inciduis ea amconsectem dunt nos doloborer ilissit del et, quat landionse ex erat, commy nulput lum adipsum iustismodip exerosting el el ulputat wissequam vendiat alismolobore do-lor sum dolore min volore do odolesent ut autpat wisl dipis num velesecte magnismod

do dolum accum zzriure ea feum vullandiat vendit num illa amet dolessed tis euismol orperat la facidunt wis nullaore feu feum digna con ut inibh essi blan utat. Vullamet, quat dolore doluptat, summy nulla cortio etue consequat lan henim et lorperaessed tinim zzriusci blandit incillaor incil ut lorercil dolore mincip ercipsuscip el el utpatue conullamet, quat adignis nulluptat aut vul-lam dolobore dolessecte min enit, sit aut ex euisseq uisisci psustin venim num quat.

Ilis aliquat adiatumsan ea alit, veliqui el ut ate tatCorperostio cortin el utationsecte cortiss equisl ipit lamet, consenis aliquis molore faccum voloreet, si.

Pate feummy num ip essisl el dolor ipsum venis nulla facil ut alisci bla feuisl ut lutpat, secte molendr eetummodiam zzrilla com-modip el duis eliquam, commodipit velesse minisi blan vent nulluptat nonsectet volore velit aliquisit lore minim verilit nosto od ex eu facil ullandipit nulput lorercillam, quat dolent praesequat adiamco nsequip suscilla facidui blaorti ncilis dolumsa ndigniamcon utem dolore vel enisl ea consed do ea feu feugait prat. Pit nonsenim nibh eugiam nul-landre tis niam nulluptat.

Ibh eum irit laorercin utpat lorperostie exero ea core dio et, suscipis eum quipsus cipsum duisci blamcor susto commolut lorpercipit alit lorerit prat utet dui blan. Duiscinci tat dolorero od te vel incipis eugue ex ea corperos nonse vel ut iustis nulla fac-ing enim il ipit nonsent wismodit acipit.

Diatio commodigna feum irit aliquisl illaorp eraese do odolortie eumsandipit lum dolobore dolore feum zzriure etummy nismodi onsenis modiam, quisl dolor suscips ustrud mod tie dunt lortio digniamet, commy numsandignim.

Har du några frågor eller om du vill veta mer? Kontakta gärna:



Putetuercip etueril iquat. Eleniat, quis num incidunt ea core minis-senibh euguero consed min ullandre feu feuguer cidunt adit alit, quipsuscil in volorpe raessit.

Andigna facipisit adigna facil in henis nit accum zzriliquam digni-atem nummy nibh elesed mi

Artnum

ber xxxx

Inside page, brochure

Back page. 2-page product leaflet

33

4.6 Photography and illustrations

Photography

Our images are strongly connected to our business. They transfer positive feelings and transmit our core values.

We seize the moment – the images are real, in a way that differentiates them from other advertising material that is “beautiful” and arranged. The people in our images are ordinary workers in day-to-day situations that we can all relate to.

We are:Honest, serious, experienced, natural and down-to-earth.

We are not:Exaggeratingly positive, unnatural, pretentious or superficial. We are not involved in unrealistic scenarios.

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Photography and illustrations

34STUDSVIK MASTER BRAND GUIDELINES 5.0 | Photography and illustrations

Illustrations

We keep to a simple graphic language with stylized illustrations in two colors to show a flow or a process. We should use our complementary color palette as often as possible.

We avoid so-called clip art illustrations as these are very impersonal – thus they don’t become “ours”.

Not allowed

Studsviklogo car

Kerold KlangCitat Journalistgruppenjuly 2008

∫∫

StudsvikLogo kemiformelCitat JournalistgruppenKerold Klangsept 2008

Studsvik logowelderingaugust 2008Kerold KlangCitatJournalistgruppen

Studsvikengineer

Kerold KlangCitat Journalistgruppenseptember 2008

Studsviklogo kärnkraftverk

Kerold KlangCitat Journalistgruppenjuni 2008

Tunna ovaler,tjocka cirklar

Tjocka ovaler,tunna cirklar

"Neutronflöde"

Ingacirklar

Studsviklogo "neutron"

Studsviklogo working man at PC

Kerold KlangCitat Journalistgruppenaugust 2008

Studsviklogo working man

Kerold KlangCitat Journalistgruppenjuly 2008

Studsviklogo workshop/factoryKerold KlangCitat JournalistgruppenJuly 2008

35

4.7 Diagrams and tables

In all diagrams and tables we use colors taken from our color palette. In order to create a calm, considered impression we should avoid using too many colors in the same diagram.

When comparing our company with others, we are naturally always Studsvik red. Comparative companies can be represented by a neutral color.

Several colors are used in line and pie charts for increased clarity.

In tables all secondary or complementary colors are to be used in a tone.

– Headlines are set in 9 Frutiger Roman 55 with 12 pt line spacing.Subheadlines are set in 7 pt Frutiger Roman 55 with 9 pt line spacing.

– Text and figures in diagrams and tables are set in 7 pt Frutiger Roman 55.

– Diagram lines are 0.3 pt.

– Diagram elements are always 3 mm wide with 0.3 pt contour lines.


100

80

60

40

20

02011 2012 2013 2014

Studsvik

Company A

Company B



300

250

200

150

100

50

0

Product A

Product B

Product C

Product D

2001 2002 2003 2004 2005 2006


29

48

20

3

Sweden

Europe

North America

Asia



STUDSVIK MASTER BRAND GUIDELINES 5.0 | Diagrams and tables

36STUDSVIK MASTER BRAND GUIDELINES 5.0 | Diagrams and tables

4.7 Diagrams and tables

Graphs that only refer to Studsvik (level 2-4, page 6), e.g. Studsvik’s three business areas, do not use red at all, only secondary or complementary colors. The red color must only be used when communicating the brand – Studsvik.

– Headlines are set in 9pt Frutiger Roman 55 with 12pt line spacing.Subheadlines are set in 7pt Frutiger Roman 55 with 9pt line spacing.

– Text and figures in diagrams and tables are set in 7pt Frutiger Roman 55.

– Diagram lines are 0.3pt.

– Diagram elements are always 3 mm wide with 0.3pt contour lines.


100

80

60

40

20

02011 2012 2013 2014

Compared with A

Company A

Company B



300

250

200

150

100

50

0

Product A

Product B

Product C

Product D

2001 2002 2003 2004 2005 2006


29

48

20

3

Sweden

Europe

North America

Asia



Our Super Offerings are– Fuel and Materials Management (Teracotta)– Radiological Safety, Protection and Engineering (Azur)– Decommissioning Services (Sky)– NORM Management (Olive)– Waste Management (Field)

37STUDSVIK MASTER BRAND GUIDELINES 5.0 | Recommended papers

4.8 Recommended papers

Feeling and character

All our printwork must be printed on premium quality paper with a high neutral white and good opacity.

The images shoud appear as natural and the paper should give good legibility and a high quality feeling. For the Swedish market we have chosen Scandia 2000 European. The paper will not fade with time and is totally chlorine-free. If you are printing in other countries, then be sure to ask for a paper that is white premium uncoated.

– For brochures and folders/covers: 170g/90 lb

– For brochures and folders/inside: 130g/63 lb

– Letter paper: 100g / 28 lb writing

– Business cards and correspondence cards: 240–270g / 100 lb cover

!Ask forwhite premium

uncoated

Encl: Paper samples

38

5. Stationery

Letter, pre-printed

Format: 210x297 mm, A4

Margins: Top 13 mm, Left 21 mm, Right 13 mm, Bottom 12 mm

Logo: [Studsvik_logo_PMS.eps] 90%

The Main Thread: 1 pt Studsvik Red PMS 186U, 30 mm from bottom

Business card

Format: 86x54 mm

Margins: 5 mm

Logo: [Studsvik_logo_neg.eps] 70%, background Studsvik Red PMS 186U

The Main Thread: 1 pt Studsvik Red PMS 186U

Name: Frutiger 65 Bold 9/11 pt

Function title: Frutiger 45 Light 8/10 pt with 5pkt space after

Personal info: Frutiger 45 Light 7/8,5 pt

Address info: Frutiger 67 Bold Condensed 6,5/8,5 pt

Correspondence card

Format: 148,5x105 mm, A5

Margins: 8 mm

Logo: [Studsvik_logo_neg.eps] 90%, background Studsvik Red PMS 186U

The Main Thread: 1 pt Studsvik Red PMS 186U

Company Name: Frutiger 65 Bold 9 pt

Address info: Frutiger 45 Light 7/8,5 pt

Letter, pre-printed A4 Correspondence card

Business card

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Stationery

writeable area

for text in Word

writeable area

for text in Word

writeable area

for text in Word

writeable area for text in Word

Surname Lastname Academic title – Function title

Phone: + XX XXX XX XX XXCell Phone: + XX XXX XX XX XX

Telefax: + XX XXX XX XX XXE-mail: [email protected]

www.studsvik.com

Studsvik AB, Xxx XXX, XX - XXX XX Xxxxxxx, XxxxxxVisiting address: Xxxxxxx Xxxxxxxxxxx XX



www.studsvik.com

Studsvik AB

Surname LastnameAcademic title

Function – Business Area

39STUDSVIK MASTER BRAND GUIDELINES 5.0 | Stationery

Envelopes

Format: C4: 229x324 mm, C5: 162x229 mm

Margins: Top 15 mm, Left 15 mm

Logo: [Studsvik_logo_PMS.eps] 90%

Address: Frutiger 45 Light 8/10pt, company name Frutiger 65 Bold 8pt

Envelope C4 Envelope C5 with window at right

Envelope C5

Studsvik ABBox 556SE - 611 82 NyköpingSWEDEN



Studsvik ABBox 556SE-611 82 NyköpingSweden



40

Folder

Format: 216x305 mm

Logo front page/front cover page: [Studsvik_logo_neg.eps] 100%

Background color: Studsvik Red PMS 186U

The Core´s outline: 1pt white

Logo back page/back cover page: [Studsvik_logo_neg.eps] 60%

Address: Frutiger 45 Light 8/10pt, company name in Frutiger 65 Bold

Folder, front cover

Folder, inside

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Stationery

Eva-Lena LindgrenAcademic Coordinator – Public Relations

Phone: + 46 155 22 10 61Cell Phone: + 46 709 67 70 61

Telefax: + 46 155 26 30 00E-mail: [email protected]

www.studsvik.com

Studsvik AB, Box 556, SE - 611 10 Nyköping, Sweden

Visiting address: Västra Trädgårdsgatan 38


41STUDSVIK MASTER BRAND GUIDELINES 5.0 | Standard brochures

6. Standard brochures

Brochures and fact sheets are the most frequently requested marketing material. Based on our graphic communication platform, we can always see who the sender is, and what they wish to communicate.

Irrespective of which level or market we are aiming at, we are always “we” and the key sender of the message is always Studsvik.

Level 1 Level 2

Level 3



The Studsvik Group

3.1

.1 A

rtnu

mb

er xxxx

Fuel and Materials Technology


3.1

.1 A

rtnu

mb

er xxxx



42

Level 1 – Brand



Background color: Studsvik Red

The Core´s outline: 1 pt white

Headline: Frutiger 45 Light 20/22 pt, optical kerning, 1 pt Studsvik Red base line


Address: Frutiger 45 Light 8/10 pt, company name in Frutiger 65 Bold

Art.number: Frutiger 45 Light 5 pt, 25/1000 letter spacing

6.1 Brochures

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Brochures


1.1 Cover headline level 1

3.1

.1 A

rtnu

mb

er xxxx

43STUDSVIK MASTER BRAND GUIDELINES 5.0 | Brochures

Level 2: Business Area


Logo front page: [Studsvik_logo_neg.eps] 100%

Background color: Studsvik Red

The Core´s outline: 1pt white

Headline (Business Area): Frutiger 45 Light 24/26pt, optical kerning, 1pt white base line

Body copy: Frutiger 45 Light 9/12pt

Logo back page: [Studsvik_logo_neg.eps] 60%


Art.number: Frutiger 45 Light 5pt, 25/1000 letter spacing

1.2 Cover headline level 2

3.1

.1 A

rtnu

mb

er xxxx



44

Level 3: Offerings



Background color: Dark grey

The Core´s outline: 2pt Offering Color

Headline (Offering): Frutiger 45 Light 20/22pt, optical kerning, 1,5pt Offering color base line

Cover Label (Offering): Frutiger 45 Light 12pt, 0,5pt white base line





1.3 Cover Headline level 3

3.1

.1 A

rtnu

mb

er xxxx



45STUDSVIK MASTER BRAND GUIDELINES 5.0 | Products / Fact sheets

Level 3: Products and Services A double-sided product sheet


Logo front page: [Studsvik_logo_neg.eps] 100%


The Core´s outline: 2pt Offering color

Headline (Products / Services): Frutiger 45 Light 18pt, optical kerning, 1pt Offering color base line

Sub-headline (Offering): Frutiger 67 Bold Condensed 10/13pt, 50/1000 letter spacing

Logo back page: [Studsvik_logo_cmyk.eps] 60%

The Main Thread: 1pt Studsvik Red, 30 mm from bottom



6.2 Products / Fact sheets

Front, double-sided product sheetBackside, double-sided product sheet


3.2

.2 A

rtnu

mb

er xxxx

writeable area

2.2 NAME OF KEY OFFERING

2.1 Name of Products/Services


3

.2.2

Artn

um

ber xxxx

4.1 Headline +36->4.2 Ingress - 12/15. Ullan utem zzrit ullaor sis aliquiscilit la feugiam, quamcore con henim veros nosto essit autet aut wis ex eros dionse dion hent am, qui et lut wisl in hendreet illandre feugait, quat nos et iliquat aci etue velis. Olore magnis nonullum dunt utat. Loreros nonullaore consed ero ea facilla orperat. Im vullam autate volobore volorpero eugait vulla.

4.5 Body copy 7/9 on ullandigna at praesequisi. Ommy nullan vulla at luptat. Ut luptat aut utat ilit laore dolupta tumsandre feugait utatie faci ting et aliquat. Iqui eliquiscil elit wis alit laore te.

4.4 Bodycopy 9/12. Ed et lut wisi. Borem zzriure min ex erit la augiam ex eu feugait diamet ad tem zzrillu msandre consecte diamet alisl ipit landipit ut ute tetuerostin henibh elit, commodo lortie dunt praesenibh eu facilisi.

4.3 Sub-headline 9/12 ostrud et nibh et nulput la feum zzriuscidunt lorem Puscip endreet, si tem venim do dolore vel dolessit am iriuscin elit num adip etumsan ullumsandit acilla at. Ex exero do od tat do et aliqui blaortis adiat nonum veliqui ex erostrud modionu lputem dunt utpat. Giat ver si. Na conullutat, summolor ip ex eu faci tat praessi. Riuscidunt alit aliqui bla conullut ad duisl iusciliqui esto endit iurem ad dio. Lorperci bla faccumm odipis ea ad minis nibh er ad tat. Delendi gnisi.

46

Level 3: Products and Services A single-page product sheet


Logo: [Studsvik_logo_neg.eps] 100%


The Core´s outline: 2pt Offering Color

Headline (Products / Services): Frutiger 45 Light 18pt, optical kerning, 1pt Offering color base line

Sub-headline (Offering): Frutiger 67 Bold Condensed 10/13pt, 50/1000 letter spacing

The Main Thread: 1pt Studsvik Red




2.2 NAME OF KEY OFFERING

2.1 Name of Products/Services


3

.2.2

Artn

um

ber xxxx

4.1 Headline +36->4.2 Ingress - 12/15. Ullan utem zzrit ullaor sis aliquiscilit la feugiam, quamcore con henim veros nosto essit autet aut wis ex eros dionse dion hent am, qui et lut wisl in hendreet illandre feugait, quat nos et iliquat aci etue velis. Olore magnis nonullum dunt utat. Loreros nonullaore consed ero ea facilla orperat. Im vullam autate volobore volorpero eugait vulla.

4.5 Body copy 7/9 on ullandigna at praesequisi. Ommy nullan vulla at luptat. Ut luptat aut utat ilit laore dolupta tumsandre feugait utatie faci ting et aliquat. Iqui eliquiscil elit wis alit laore te.

4.4 Bodycopy 9/12. Ed et lut wisi. Borem zzriure min ex erit la augiam ex eu feugait diamet ad tem zzrillu msandre consecte diamet alisl ipit landipit ut ute tetuerostin henibh elit, commodo lortie dunt praesenibh eu facilisi.

4.3 Sub-headline 9/12 ostrud et nibh et nulput la feum zzriuscidunt lorem Puscip endreet, si tem venim do dolore vel dolessit am iriuscin elit num adip etumsan ullumsandit acilla at. Ex exero do od tat do et aliqui blaortis adiat nonum veliqui ex erostrud modionu lputem dunt utpat. Giat ver si. Na conullutat, summolor ip ex eu faci tat praessi. Riuscidunt alit aliqui bla conullut ad duisl iusciliqui esto endit iurem ad dio. Lorperci bla faccumm odipis ea ad minis nibh er ad tat. Delendi gnisi.

47STUDSVIK MASTER BRAND GUIDELINES 5.0 | Reports

We have two main types of reporting frames within the company: a Technical Note and a Studsvik Report.

Studsvik Reports are always used for the final report.

Studsvik Report


Logo: [Studsvik_logo_RGB_S.tif] 100%

The Core´s outline: 1 pt Studsvik red

Headline: Arial 24pt (Studsvik Report)

6.3 Reports

Studsvik Report

writeable area for text

writeable area for text

writeable areafor text

Studsvik Reportarea for pictures related to the content of the report

48

7. Advertising

Image advertising

When we advertise it is important that we talk and behave in the same way, irrespective of the market that we are talking to. This is where our clients and competitors meet us, and this is where we create the relationship with our brand.

Here you see two examples that offer some variation, depending on what you need to communicate.

As far as possible, we use whole single pages except for recruitment advertising. The voice in the advertisements is always Studsvik, and the sender, too, is always Studsvik.

Image advertisement Image advertisement

!We use Frutiger 55 Roman to

ensure readability when we set boilerplate text against a Studsvik red

background

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Advertising





studsvik.com

studsvik.com

Gait vel utat lamconsequis at lobore tionsequat

49 STUDSVIK MASTER BRAND GUIDELINES 5.0 | Advertising

Recruitment advertising

Our recruitment advertising takes into regard the needs of the daily press and media, and we work with red and black on a plain white background for the best results.

To differentiate services and the different positions that are in the ad, we work with specific pictures from our various business areas (where possible). Alternatively, we will choose a more neutral advertising form if the picture is going to limit us.

We have also developed a smaller ad format that works as an eye-catcher or attention grabber. The intention in this case is only to create curiosity and to lead the reader to our homepage for more information.

!When we advertise in the daily press we use

Frutiger 55 Roman in the boiler text to ensure

readability

w










studsvik.com


Department Manager Strålskyddsverksamheten bedrivs i Sverige och utomlands, främst i Kanada och USA. Arbetet innebär, förutom att ha det formella ansvaret för verksamheten inom avdelningen, även personalansvar.

Du ska leda, planera och följa upp verksamheten inom avdelningen, se till att uppsatta mål nås, samt skapa förutsättningar för en god arbets-miljö som stimulerar till samarbete och kreativitet. Du kommer att ingå i företagets ledningsgrupp.

Vi söker dig som har kunskap om och mångårig erfarenhet från nukleär verksamhet samt goda kunskaper i engelska. Du bör ha god självkännedom och empatisk förmåga samt ha förmåga att engagera dina medarbetarna och skapa för- utsättningar för dem att utvecklas.

Du ska också vara drivande och resultat-inriktad. Det är meriterande om du har tidigare ledarerfaren het. Du kommer att vara placerad i Väröbacka och det förekommer resor i tjänsten.

Vi strävar efter en balanserad köns- och åldersfördelning och värdesätter den kompe-tens som etnisk och kulturell mångfald tillför vår verksamhet.





studsvik.com


Department Manager

Department Manager Usto od et autpat la faci ex estin ero od euisi. Obor irit, commy nos dunt laore ming ex endigna adtat, consed te. Accum ip er siscin hent nullam consent. Usto od et autpat la faci estin ero od euisi consed. Usto od et autpat la faci ex estin ero od euisi.

Obor irit, commy nos. Mincinim quate vel dolor aut irit num in velit, sim euguer sim zzrit ver iniam, quisl et aut lore dolor alit nostrud

Läs mer om oss och om tjänsten på studsvik.com/Career

Teaser – recruitment advertisement

Recruitment advertisement Recruitment advertisement

50STUDSVIK MASTER BRAND GUIDELINES 5.0 | Digital presentations

8. Digital presentations

PowerPoint

All PowerPoint presentations start with the Studsvik-branded start page. The following pages always have a locked Studsvik frame to create a unified impression.

The presentations close with only the Studsvik logotype.

There is also a separate guide for PowerPoint presentations.

Title slide Chapter slide

Text slide with diagram Text slide with diagram

End slide





2014-04-23 Q1 report 2014 3

Analysis of key ratio development Q1• Sales and Operating Profit decreased as a result of tough market conditions and a

slow start in the beginning of the year




2014-04-23 Q1 report 2014 3

Analysis of key ratio development Q1Lorem ipsum dolor sit amet• Porati underias dus

• Rati underias dus arust

• Sa dolora illaboritia

• Que voluptis seditibea nos

• Operation and outage support

• Seditibea nos adissequia


100

80

60

40

20

02011 2012 2013 2014

Compared with A

Company A

Company B



300

250

200

150

100

50

0

Product A

Product B

Product C

Product D

2001 2002 2003 2004 2005 2006


29

48

20

3

Sweden

Europe

North America

Asia



Our Super Offerings are– Fuel and Materials Management (Teracotta)– Radiological Safety, Protection and Engineering (Azur)– Decommissioning Services (Sky)– NORM Management (Olive)– Waste Management (Field)

262014-04-23 Q1 report 2014

Headline – Title slideSubheadline





2014-04-23 Q1 report 2014 3

Analysis of key ratio development Q1Our Key Offerings• Health physics services

• Decommissioning services

• Design and build

• Engineering and consultancy

• Operation and outage support

• Waste management

51STUDSVIK MASTER BRAND GUIDELINES 5.0 | E-mail signature

9. E-mail signature

It’s important that we have a common sender, content, style and disclaimer irrespective of who we are in the organisation.

Name and address information are set in 10 pt Calibri with the name in bold.

The e-mail signature should mirror the business card.

Note: The existence of a logotype in the sender’s package can obstruct the delivery of emails through security measures such as firewalls because the enclosure or attachment can register as a virus. As this can delay email deliveries, please use the recommended mail sender’s package shown here.

52

10. Display material

Exhibition material

The collective visual impression creates Studsvik’s impact. It is a result of the overall work with our primary and secondary colors, together with the red that acts as a frame to keep the whole exhibition together.

A Studsvik exhibition is open, clear and welcoming. Our visitors should feel that we are just as reliable, professional, unique and honest as we want to be. These pages contain some examples.

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Display material

Banner, 80x200 cm Banner, 80x200 cm Poster, 70x100 cm

Poster, 70x100 cm

Engineering and ServicesAffärsområdet Service och underhåll utför bland annat dekontaminering, strålskyddstjänster, dosimetriservice, sanering, mekanisk service och process-rengöring. Kunderna återfinns inom kärnkrafts-, process- och tillverknings-industrin, där kärnkraftverken är den största kundgruppen.

Posters_skiss.indd 2 08-12-19 14.34.46

Lenim iure min ut luptatet, sis adiamco nsec-tet lutatet ip eugait aut nonsenisi el ut dolor iure minisim euis eui tat. Molore feuguer ing ent velesto dit inim el del dolobor peraese-quat vendip ero consequamet, quamet ilis au-gait il in velent lobor irilisit ate magna corem in ullupta tummodolor iliqui blamet ipit atio-nulla amcor.

Dit, commolobor sed tie veliquissim dunt num ese magna faccum zzriustrud ting et duip esecte ming ex et ulputpate feugait lum dolore eugait dolobore velit acip ex ea feum nos nim iriliquip ent.

Dolorer iusciliquisl ullaor am quation sectetu ercipsustrud do eu feugait volorer iustin enit lum do eugait la con exer sustrud tat. Duis nim ing ent lortie ex et acinibh et, susto erit lut velismolenis numsandio odolobor iriureet eniamet accumsa ndiam.

Sumsan hendipsuscin ute modolute vero core vel ea aciduip iscillaor si bla feugait acilla cor-peratem dion hent irillan ulputatio dolenibh erit am volore magnit, consequ issecte digni-sis acip eummodolor atueros ent nos nosto dipiscil eliquat. Unt lam, commodip erit vul-lum quametuer sis nos adiat.

Studsviks tjänste- och produkt -utbud till kärnkraftverken

AVVECKLING OCH RIVNING

Planering

Projektledning

Dekontaminering

Strålskydd

Demontering

AVFALLSHANTERING

Metalliskt avfall

Torrt avfall

Vått avfall

SERVICE OCH UNDERHÅLLStrålskyddsserviceDekontamineringMekanisk serviceDosimetri

DRIFTOPTIMERING OCH SÄKERHETMaterialtesterBränsletesterProgramvara

3

1

2

4

34

3

3

1

1

Transport Logistics

Design and Build

Health Physics Services


On site waste Services

Sullam ipis aci blaortie dolortie vullamet acillam zzrilit la feuipit ad duisit lore veli quipis nulput luptat. Ut praessed tate cor sis augiat, velent inim voloreet nulputat, si et, qui te feu faccum dolor irilissent ea faci tat. Ibh et augiam delisit vendre velit praessectet alismodit, quat nisl sum consed esequismodit alit.

Quip eugiam irit utpat. Ut utat. Ril utpa-tum dolum ad doluptat la faccumsandre do odignit atueratue mod delit ilis nisit alis acipism odipsum duismol uptat. Nim in eum nullaore molesti scipit laoreet, quamet veli quisim ilit doloreet nos duis nosto consed esequismodit in hent diat.

Nulput vel dolorem zzriustinit adignit accum quam ilit lut acip ex essit lore con vulluptatet utpatuer secte dolendrem duis ercing ea feuipsumsan ullandr eetuer accum dio ent nostrud tat exerat. Tin erciduis acipsuscin ero ea faccum velendio coreet luptat. Lenibh endre delit ulputem dolor.

Accum vullut at lute tisi. Magnissi. Ullutat nos acil dolor irillum sandreet acidunt ip eugait aliquisl ute tie tatuero et at diamet il essenibh er sit nonulla ndrerit vel ipit am er ad euguer ilisl iuscilla consenim ipsummy nis alis nibh ero do dolorperos at ut ad delenim nummolo boreet ad ercincilit volobor.

Waste TreatmentLeniat lut la at ad estisis nit nonsed eugait, venit nos am quatie magnis-molut lutpat prat acipsum sandipit lor aut iustisse tinim nulpute modiat. Xer sisciduisi euisi. Volorem quisciliqui bla consed te vel estrud duisit ut lor sustio commy non volut loreetue del utat lore dolore feuisi. Duis nosto dio dolorem zzrit vercil.

53STUDSVIK MASTER BRAND GUIDELINES 5.0 | Display material

Vehicles

We have quite a few different vehicles in the company fleet. That means that our vehicle décor must be easy to identify and easy to apply to the various models. Therefore we work only with the Studsvik logotype as décor. The decal is always red and white, and is placed along the side of the vehicle.

On trucks the logotype is centered at the front doors and along the side. On company cars, the logotype is centered between the back door and the rear lights. On pick-ups with open beds, the logotype is either centered or at the back of the bed.

On the rear of the vehicles there is a logotype to the right. In the back windows of company cars the logotype is centered, and printed red on a transparent film.

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Display material

54STUDSVIK MASTER BRAND GUIDELINES 5.0 | The web and the Intranet

11. Web pages

Studsvik web and Intranet

The Studsvik web pages are updated and modernized with new technology. We use our colors to achieve the Studsvik style.

5555 STUDSVIK MASTER BRAND GUIDELINES 5.0 | Work clothing

12. Work clothing

Refers to indoor and outdoor clothing

Logotype on the back. Any department/unit names or personal names are to be printed/embroidered on the breast pocket or sleeve.Radiation Protection is approved as printed text on the back, provided it is under the logotype.

The red logotype can be used on all colors of textiles.

STUDSVIK MASTER BRAND GUIDELINES 5.0 | Work clothing

5656STUDSVIK MASTER BRAND GUIDELINES 5.0 | Profile clothing

13. Profile clothing

Refers to indoor and outdoor clothing

Clothing for office, trade fairs etc. Name identification should be with name badges.The logotype is to be placed discreetly but visibly at breast height or on the arm.The red logotype can be used on all colors of textiles.

Design and production: StudsvikPhotographer: Mattias Bardå, Janne Höglund, Jan Lindblad jr, StudsvikIllustrator: Kerold Klang

Studsvik ABSE-611 82 Nyköping, SwedenPhone: +46 155 22 10 00Telefax: +46 155 26 30 00E-mail: [email protected]

Documents

Master Brand Guidelines - Studsvik...Studsvik Master Brand Guidelines have been developed to simplify everyday life for everyone who works among us and with us at Studsvik. It’s