MAST For Publishers Overview

January, 2010

mOcean Value Proposition

• Solutions – mOcean solutions span the mobile marketing

ecosystem - we understand all the pain points

• Team– Industry experts working to maximize mobile

publisher revenue and mobile advertiser ROI

• Approach– Simplifying mobile advertising

Overview MAST for Publishers

• Streamlined toolset designed for mobile– Simplifies the complex nature of mobile campaign management

and yield optimization– Sell more; traffic less

• Simplified campaign management workflow• Internal ad sales inventory trafficking• Inventory optimization over all 3rd party ad networks• Real-time reporting capabilities• Permission-based user access

White Label Solution

• Simplified workflow and user interfaces ensure ease-of-use and management

• Customizable user interface

• Sell your media/inventory under your own brand

Flexible Permission-Setting

• Tiered permissions for distributed management across work groups

• Flexible trafficking options for both internal and self-serve campaigns

Simplified Campaign Management Workflow

• Detailed targeting capabilities ensure the message is delivered to the right audience

• Track campaign status with in-flight campaign adjustment when necessary

• Less time is spent in campaign management; more time is spent selling

Advertiser Self-Serve• Allows for advertiser

discovery through Self-Serve portal

• Secure billing gateway, supports Paypal and accepts all major credit cards

• Landing page creation wizard, ensures advertisers can launch campaigns quickly and efficiently

• Built-in publisher approval process

Mobile Ad Feed Aggregator• Enables yield

maximization over all inventory

• Integration with all major third party mobile ad networks

• Manual control or auto-optomization based on eCPM, CTR, and fill rate.

• Can optimize over network, site, or zone

Real-Time Reporting

• Customizable dashboard, user-defined quick reports

• Up-to-the minute stats that allow for campaign-level drill down

• Allows for in-flight campaign adjustment when necessary

• Controlled advertiser access for reduced account management

Inventory Forecasting

• Forecast available daily inventory by site, country, carrier and handset

• Review booked campaigns for specified inventory

• Create ghost campaign to estimate cost and delivery

Analytics

• Multi-dimension analytics for drill-down details

• Analyze performance and gain insight into your campaigns and inventory to maximize ROI and yield

• Leverage real-time data to improve performance and maximize ad-revenue on the fly

Technical Infrastructure

• Full LB/HA/dual redundant cluster

• SAS70 certified datacenter• 99.99% network uptime• Multi-terabyte, disk-based

arrays for fully-automated data backup & recovery

• Gigabit routing speeds