Massolution NYC 2013: Crowdsourcing Landscape

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2013 Crowdsourcing, LLC | [email protected] 2013 PAGE 1

INSIGHTS. RESEARCH. ADVISORY.

Crowdsourcing Market Landscapemassolution NYC 2013: crowd Powered Business

18 September 2013


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The world is full of willing people; some willing to work,the rest willing to let them.

Robert FrostAmerican poet,

1874-1963

YOUR VIEW OF OUTSOURCING, OFFSHORING AND CROWDSOURCING?

OUTSOURCING, OFFSHORING AND CROWDSOURCING


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The world is full of willing people; some willing to work,the rest willing to let them.

Robert FrostAmerican poet,

1874-1963

YOUR VIEW OF OUTSOURCING, OFFSHORING AND CROWDSOURCING?


Computers are incredibly fast, accurate, and stupid.Human beings are incredibly slow, inaccurate, and brilliant.

Together they are powerful beyond imagination.

Albert EinsteinCrowdsourcing visionary,

1879-1955


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CROWDSOURCING; THE NEXT DISRUPTIVE PARADIGM


Enablers:

Reliable and fast technology (broadband and mobile) connecting a potential workforceof 3 billion people who will be online by 2016

Changes in workforce structure that both enable and demand flexible working patternsdriving a shift from captive labor to crowd-based labor models

New payment systems and regulatory oversight making the transfer of small paymentsaffordable

Cloud-based technologies (SaaS, BPaaS, etc.) driving the standardization andexternalization of key business activities and processes

Specialized providers organizing, harnessing and enabling on-demand access to laborand expertise

Future enterprise models for service delivery will be built on hybrid strategiesthat harness both Private and Public Crowds in the Cloud.


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CROWDSOURCING THE NEXT DISRUPTIVE PARADIGM

CROWDSOURCING

The outsourcing industry is poised for a disruptive shift that has the potential tobe larger than the shifts that drove the outsourcing of work and the distributionof work offshore.

Crowdsourcing is already being leveraged by leading enterprises across many business

activities and processes. Starting now, large elements of enterprise models will bemoved into crowdsourced models for service delivery will be managed very differently.


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CROWDSOURCING DEFINITION

CROWDSOURCING DEFINITION (NEW)

CROWDSOURCING IS AN ONLINE MODEL FOR

DISTRIBUTED PROBLEM SOLVING, PRODUCTION AND CAPITAL FORMATION.

Daren C Brabham, Ph.D.Assistant Professor

University of North Carolina at Chapel Hill


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INSIGHTS. RESEARCH. ADVISORY.CROWDSOURCING CATEGORIES

CROWDSOURCING IS AN ONLINE MODEL FOR

DISTRIBUTED PROBLEM SOLVING, PRODUCTION AND CAPITAL FORMATION.

Problem Solving Ideation

Production Micro-tasks Expertise-based tasks

Capital FormationoCrowdfunding

Donation, Reward,

Debt, Equity-like andEquity-based

CROWDSOURCING WITHIN THE ENTERPRISE


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THERE ARE FOUR MODELS WITH WHICH TO ENGAGE THE CROWD

Broadcast Search

Direct and Organize WorkPost Tasks or Hire Workers

Seek ideas, opinion and Feedback

Daren C Brabham, Ph.D.Assistant ProfessorUniversity of North Carolina at Chapel Hill


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CROWDSOURCING SERVICE PROVIDER TAXONOMY


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CROWDSOURCING MARKET LANDSCAPE


Technology stack

Technology Playsand SaaS

Managed Services

PaaS

Workforce

IaaS


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THE EVOLUTION OF SOURCING INTO THE CLOUD

MARKET EVOLUTION

OUTSOURCING GLOBALIZATION CLOUD CROWD

Technology

Scope

Pricing

Model

Benefits

Savings

IT InfrastructureApplications

Horizontal BPOVertical BPO

Remote Infrastructure/Applications Support

BPO Specialties(e.g., CRM / F&A)

SaaSBPaaS

Platform BPO

> 68 Use Cases andgrowing

Sophistication systemsmonitoring, reporting and

governance tools

Separation of systems frompeople (e.g., RIM / ERP

Integration)

Highly scalable cloud-based technologies

Workflow, adjudication andworker management

Input Based evolving to

output based

FTE/Staff Augmentationevolving to deliverable

based (sometimes withperformance incentives)

On-demand and

usage based

Can reach full variabilityand up to 100%

performance based

AccountabilityFlexibility a Myth

Accountability at lower costFlexibility still a Myth

Scalability and improvedefficiency and speed

Changes the paradigm forexisting and new scope

15%-20%( up to ~30% for

transformational OS)

30%-40%(driven by labor arbitrage)

~30%50% ~30%-90%

ProcessesDefined and

selectively retainedand sourced

Improved with shiftingend-to-end accountability

Standardized andexternalized

Further optimized


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ABOUT MASSOLUTION

massolution is a unique research, advisory, and implementation firm that specializes incrowdsourcing and crowdfunding solutions for private, public, and social enterprises.massolution also operates The Industry Website Crowdsourcing.org.

For crowdsourcing, massolution provides research andanalysis covering Crowdsourcing Service Providers

(CSPs), use cases and the adoption of crowdsourcing byenterprises.

For crowdfunding, massolution provides research andanalysis covering Crowdfunding Platforms (CFPs),

enterprise implementations, entrepreneur, investor andcampaign data and analysis.

Crowdsourcing Inc.

Carl Esposti, Founder and CEO +1 310.948.1258Email: [email protected] www.massolution.com

Twitter: @Crowdsourcing_ www.crowdsourcing.org

massolutions unique data assets, fact-based research and proprietary intellectual property, drive forward-looking andactionable insights that inform the strategies and operations of business leaders and market stakeholders.

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Massolution NYC 2013: Crowdsourcing Landscape