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Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh, UK Vice Principal, CIO & Librarian [email protected] 1 MOOCs, British Council SIEM, Manchester – Dec 2012

Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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Page 1: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

MOOCs, British Council SIEM, Manchester – Dec 2012

Massive Open Online Courses (MOOCs):

New Learners?

New Education Business Model?

Just a Flash in the Pan?

Professor Jeff Haywood, University of Edinburgh, UK

Vice Principal, CIO & Librarian

[email protected]

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Page 2: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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Massive Open Online Courses

What are MOOCs?

Why such a fuss?

What place will they take in HE, FE & Schools?

Should universities, colleges & schools enter this new

educational ‘space’?

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 3: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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Massive Open Online Courses

MOOCs ….

are open to anyone – no mandatory qualifications

have learners who are not students of universities

are fully online

are very lightly tutored & supported

do offer assessment (in various forms)

have low study hours per week modules not degree programmes

offer certificates of completion rather than credits (but see later..)

are a different business model to trad HE

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 4: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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Page 5: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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… lots of the features of typical online courses

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 6: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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..online spaces for learners to self-support + light touch oversight

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 7: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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…lots of short videos & presentations

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 8: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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…interactive tools online

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 9: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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…timed assignments throughout the course

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 10: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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…automated assessment – computer-marks tests

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 11: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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…required readings, in the MOOC + externally

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 12: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

MOOCs for credit

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Credits for MOOCs is arriving….

Page 13: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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Why such a fuss?

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 14: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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Page 16: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

Why is University of Edinburgh doing this?

Reputation – early adopter of educational technology

Exploration of a new pedagogical ‘space’ to inform practice

Wish to reach as widely as we can with our courses

Sharing experiences with peer universities

Fun!

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Page 17: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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Page 19: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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Online education @ Edinburgh

Online & on-campus = ‘e-learning’

Online & off-campus = online distance learning ‘ODL’

Online and no-campus = MOOCs, OER, informal learning, ≡ LLL?

We apply the same rigorous approval and quality assurance processes to all

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 20: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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What place will they take in HE, FE & Schools?Here to stay or flash in the pan?

My predictions (evidence-free at present!)

Hype Enrolments / MOOC $$s per MOOC No’s MOOCs Variety of MOOCs MOOC ‘platforms’ Use for marketing Routes to entry Flex for curricula Credit for MOOCs R-intensive U’s Same or Other U’s, colleges

MOOCs, British Council SIEM, Manchester – Dec 2012

Page 21: Massive Open Online Courses (MOOCs): New Learners? New Education Business Model? Just a Flash in the Pan? Professor Jeff Haywood, University of Edinburgh,

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Should universities, colleges & schools enter this new educational ‘space’?

Know your reasons for being in or staying out!! They are free to take but not free to provide, and publicity is everything for

reaching Massive (or even big)

If ‘In’, then choose one or both of: Offer MOOCs

Part of curriculum; entry route; general marketing; profile; income; R&D;…

Use others’ MOOCs Part of curriculum; high reputation courses; internal economies;

overcome lack of capacity/capability; tasters; profile; …

MOOCs, British Council SIEM, Manchester – Dec 2012