11/03/2020 Las Vegas Strip | Massive LED sign turning heads |
Las Vegas Review-Journal
https://www.reviewjournal.com/business/casinos-gaming/massive-led-sign-turns-heads-on-las-vegas-strip-1892072/
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Massive LED sign turns heads on Las Vegas Strip
By Bailey Schulz Las Vegas Review-JournalNovember 13, 2019 -
5:26 pm
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A massive LED sign promoting the Marvel Avengers
S.T.A.T.I.O.N.
attraction has been turning heads since it debuted two weeks ago
on the
Las Vegas Strip.
Cityneon Holdings, the parent company of the Marvel Avengers
S.T.A.T.I.O.N. at Treasure Island, unveiled the second-largest
curved LED
screen in Las Vegas on Oct. 31.
The multimillion-dollar sign replaced the static sign for the
attraction
that had been located at TI near the corner of Las Vegas
Boulevard and
Spring Mountain Road. Victory Hill Exhibitions, a subsidiary of
Cityneon,
started working on the sign three years ago, which features one
of the
highest-resolution displays in Las Vegas, according to the
company.
Like 229K
Cityneon Holdings, the parent company of the Marvel Avengers
S.T.A.T.I.O.N. at Treasure Island, unveiled the
second-largestcurved LED screen in Las Vegas on Oct. 31. (Michael
Quine/Las Vegas Review-Journal)
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11/03/2020 Las Vegas Strip | Massive LED sign turning heads |
Las Vegas Review-Journal
https://www.reviewjournal.com/business/casinos-gaming/massive-led-sign-turns-heads-on-las-vegas-strip-1892072/
2/2
Stretching 45 feet high and more than 175 feet long, the new
sign comes in
second only to the 70-foot-tall Harmon Retail Center LED display
on the
southeast corner of Harmon Avenue and Las Vegas Boulevard,
according
to Cityneon.
“This is a breakthrough opportunity for Victory Hill Exhibitions
that will
provide a fresh, new and immediate incremental revenue stream
for our
company,” said Ron Tan, executive chairman and group CEO of
Cityneon.
The company expects the sign to attract visitors to its two
attractions —
Marvel Avengers S.T.A.T.I.O.N., and The Hunger Games: The
Exhibition at
the MGM Grand — and drive tra�c to advertisers that share
messages on
the platform.
“The display provides untapped potential for advertisers to
share their
brand and messages with the 45 million annual visitors who
travel into
and along the Las Vegas Strip,” Tan said.
Contact Bailey Schulz at [email protected] or
702-383-0233.
Follow @bailey_schulz on Twitter.
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