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US distribution addition for Massey Ferguson farm tractors & equipment.
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NEWS RELEASE
www.masseyferguson.com
Massey Ferguson is a worldwide brand of AGCO. www.AGCOcorp.com
For Immediate Release
CONTACT: Reid Hamre Troy Schroeder AGCO Broadhead + Co 770-813-6067 612-617-7930 [email protected] [email protected]
Massey Ferguson® Expands Reach to Rural Consumers Aligns with Rural King stores to sell lawn tractors, zero turn mowers and branded merchandise
DULUTH, GA (June 30, 2010) — As part of an ongoing initiative to increase retail presence
for the Massey Ferguson brand, AGCO announces that Rural King stores headquartered in
Mattoon, Illinois, will sell and service Massey Ferguson lawn and garden equipment and
branded merchandise in their network of stores throughout Indiana, Illinois, Ohio, Michigan,
Missouri, Kentucky and Tennessee. Under this alliance, Rural King will offer Massey Ferguson
branded lawn tractors and zero turn mowers as well as collectable toys and branded apparel at
44 retail locations in their trade territory. The new lawn and garden products will be
manufactured and sold by Briggs & Stratton under a licensing agreement with AGCO.
“We are committed to increasing the footprint of the Massey Ferguson brand by
expanding our retail presence through alliances that help us effectively target rural consumers.
Having our products in Rural King stores will enhance exposure for our brand with this
audience,” said Phil Jones, manager, brand marketing for AGCO. “Rural King has a strong
reputation for representing quality products and takes pride in delivering excellent customer
service for the past 50 years. And, Massey Ferguson has been delivering quality products for
more than 160 years. It was a logical choice for our two companies to work together.”
Rural King is a privately held retailer that markets merchandise such as hardware, tools,
house wares, automotive, farm supplies, livestock and pet supplies, lawn and garden, outdoor
power equipment and apparel to rural consumers. Now these consumers will have the
convenience of quality Massey Ferguson tractors at their local Rural King location, along with
parts and service support to help them get the most out of the equipment on their property.
“We are excited to be carrying Massey Ferguson products in our stores,” said Josh
Massey Ferguson is a worldwide brand of AGCO. www.AGCOcorp.com
Gordon, purchasing manager, with Rural King. “Rural King customers demand top quality
mowers and lawn and garden equipment. The Massey Ferguson brand has been synonymous
with reliable and dependable machines for decades. We’re looking forward to bringing these
tractors to our customers.”
The agreement between the companies goes into effect immediately. For more
information about Massey Ferguson tractors, contact your local Massey Ferguson dealer or
visit www.masseyferguson.com.
# # # #
® Massey Ferguson is a worldwide brand of AGCO.
ABOUT AGCO AGCO, Your Agriculture Company, (NYSE: AGCO) was founded in 1990 and offers a full product line of tractors, combines, hay tools, sprayers, forage, tillage equipment, implements, and related replacement parts. AGCO agricultural products are sold under the core brands of Challenger
®, Fendt
®, Massey Ferguson
® and Valtra
®, and
are distributed globally through more than 2,700 independent dealers and distributors, in more than 140 countries worldwide. Retail financing is available through AGCO Finance. AGCO is headquartered in Duluth, Georgia, USA. In 2009, AGCO had net sales of $6.6 billion. Please visit our website at www.AGCOcorp.com.
