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Mass Media
“If you possess information you’ll own the world”
How to feel confident in the surrounding
world of information?
Mass Media
?
Mass Media
-a form
of communicati
on
Mass Media
Press
Newspapers Magazines
Radio
Television Internet
How Mass Media Works.to affect – to influenceto cater for – to satisfyfull coverage of events – everything happenedblunt – making feel nothingfictional – not existing in reality
to possess – to have
What is being advertised? What reasons are given in favour of these products?
What effect was used?
What is being advertised? What reasons are given in favour of these products?
What effect was used?
Shampoo “Head & Shoulders”
Thick, long hair
Toothpaste“Sensodine”
White teeth without problems
iPad You can do everything with the help of it
Dogs’ Food“Beggin' Strips”
Taste like real bacon
Chrysler Luxury and comfort
Entertainment Corporation “6 Flags”
time to walk and play, makes your life bright
The Snob Effect The Scientific Effect
The Go-Go Effect
The Word and Music Effect
The Supermodern EffectThe VIP Effect
The Ha-Ha Effect
Effects used in Ads
The Snob Effect
You are told that the product is the most exclusive and of course rather expensive. Only the very best people use it.
The Scientific
Effect
A serious-looking man with glasses and a white coat, possibly a doctor or a professor, tells you about the advantages of the product.
The Go-Go
Effect
This is suitable for teen market. It shows young people having a party, singing, laughing, having a wonderful time and, of course, using this product
The Word and Music effect
The name of the product is repeated over and over again, put into a rhyme and sung several times. In the hope that you want forget it. The sung rhyme is called the “jingle”
The Supermodern
Effect The advertiser tries to persuade you that this product is a sensation or something really new
The VIP Effect
Well-known people (stars, football players, actors) are shown using this product
The Ha-Ha Effect
The advertiser tries to make you laugh by showing people or cartoon figures in funny situations.
The Snob Effect The Scientific Effect
The Go-Go Effect
The Word and Music Effect
The Supermodern EffectThe VIP Effect
The Ha-Ha Effect
Effects used in Ads
What is being advertised? What reasons are given in favour of these products?
What effect was used?
Shampoo “Head & Shoulders”
Thick, long hair Ha-ha effect
Toothpaste“Sensodine”
White teeth without problems Scientific effect
iPad You can do everything with the help of it Supermodern effect
Dogs’ Food“Beggin' Strips”
Taste like real bacon Ha-ha effect
Chrysler Luxury and comfort Snob effect, VIP effect
Attraction Park “6 Flags”
time to walk and play Word-and-music effect
Drink SunDrop Trenching thirst Go-go effect
L’Oreal Lipstick Perfect colour, lasts long VIP effect
Your favourite/annoying commercial
Where can this commercial can be watched/heard?
What is advertised in it?
What psychological effects are used in it?
Why do you like/hate it?
