Mass Custom

IIIITTIInternetnternetIInteractiventeractiveIInterestingnterestingIIdealizationdealizationIImaginationmaginationIIdentificationdentificationIIntelligencentelligenceIInnovationnnovationIInfinite Possibilitynfinite PossibilityIInternationalnternational

ii--Fashion Technology CenterFashion Technology Center

Vision and ImplementationVision and Implementationof of ii--FashionFashion

Chang Kyu PARKChang Kyu PARKii--Fashion Technology Center , Konkuk Univ., Seoul, KoreaFashion Technology Center , Konkuk Univ., Seoul, Korea

Contact to : +82Contact to : +82--1111--790790--5029/+825029/+82--22--450450--41964196

[email protected]@konkuk.ac.kr

www.iFashion.or.kr (English Available)www.iFashion.or.kr (English Available)

www.iFashion.or.krwww.iFashion.or.kr

11

What is the iWhat is the i--Fashion?Fashion?

arirangarirang TV News, TV News, ““Retail RevolutionRetail Revolution”” (12 Sept. 2007) (12 Sept. 2007) Many Published and AnnouncedMany Published and Announced


22

Concept & ObjectiveConcept & Objective

Mfg.Mfg.DigitalDigital

ShopShop

ITIT

M CM C ServiceService

R&DR&D

UbiquitousUbiquitous

CustomerCustomer

Digital ConvergenceDigital Convergencein IT and Fashionin IT and Fashion

IT including 3D, VR, RFID, DID, DTP, etc.

CT including Mobile, DTV etc

Mass Customization in FashionMass Customization in Fashion

‘I’ = ‘Customer’

MTM (made-to-measure)

Digital ProcessesDigital Processes

E/M/T-Biz, Digital Shop

One-stop Process for Order-Manufacture-Sale

Ubiquitous FashionUbiquitous Fashion

Easy Access at AnyWhere, at AnyWhen

The iThe i--Fashion is aiming at Fashion is aiming at ubiquitouubiquitouss and and personapersonall fashion world through digital fashion world through digital convergence in IT and Fashion industry.convergence in IT and Fashion industry.

Vision of iVision of i--fashionfashion is creation of iis creation of i--Fashion Fashion market and industry to provide more values with market and industry to provide more values with new new servicesservices, seeking , seeking what customers wantwhat customers want..


33

Background Background –– New ValuesNew Values

New Higher Values in KnowledgeNew Higher Values in Knowledge--intensive Fashion Industryintensive Fashion Industry

TraditionalTraditional ii--FashionFashion

MaterialMaterial MaterialMaterial

DesignDesign

BrandBrand

DesignDesign

BrandBrand

D. ServicesD. Services

New valuesNew valuesMass

CustomizationMass

Customization


44

Background Background -- Future 1Future 1

3D Scan Center

3D Scan Center

3D Measure

Body Size

Body Analysis

Clothing Size

Digital BodyDigital Body Smart Card or ID

3D Body Data

Various 3D Avatar Gen.Various 3D Avatar Gen.

Visualization


55


or

Shop

Smart Card

Network System

3D Scan Size DB

Electronic CatalogueMTM

Mass CustomizationRFID

Virtual Try-onDID DTP

PDM Delivery

On-line Shopping

Mall

uu--ShoppingShopping


66


DigitalDigitalFashionFashionContentsContents


77

1996 2001 2006 Source : NSO

OnOn--line Fashion Market Size in Korealine Fashion Market Size in Korea

10 Million10 Million

3.3 Billion3.3 Billion

13 Billion13 Billion

175 B(5%)

175 B(5%)

2 Billion(15.3%)2 Billion2 Billion(15.3%)(15.3%)

338%338%

1,140%1,140%

Growth rate : 1Growth rate : 1stst

Market share : 2Market share : 2ndnd

…… NowNow

Annual Revenue in e-CommerceAnnual Revenue in e-Commerce

Annual Revenue of Fashion/Apparelin e-CommerceAnnual Revenue of Fashion/Apparelin e-Commerce

[Unit : US$][Unit : US$]

““A dream, 10 years agoA dream, 10 years ago…”…” became a Reality now!became a Reality now!


88

HistoryHistory

20032003

Size Korea Project supported Size Korea Project supported by Korean Ministry of Commerce, Industry and Energyby Korean Ministry of Commerce, Industry and Energy

20042004

Post Size Korea ProjectPost Size Korea Project (application of SK) supported (application of SK) supported by Korean Ministry of Commerce, Industry and Energyby Korean Ministry of Commerce, Industry and Energy

‘‘Smart Textile & Apparel CenterSmart Textile & Apparel Center’’ Project supported Project supported by Konkuk Universityby Konkuk University (270,000 US$/18 months)(270,000 US$/18 months)

20052005

‘‘Development of 3D Apparel CAD SystemDevelopment of 3D Apparel CAD System’’ Project supported Project supported by Korean Ministry of Culture and Tourismby Korean Ministry of Culture and Tourism (480,000 US$/10 months)(480,000 US$/10 months)

‘‘Digital Fashion ContentDigital Fashion Content’’ Project supported Project supported by Seoul Cityby Seoul City (270,000 US$/year, 5 years)(270,000 US$/year, 5 years)

ii--Fashion ConsortiumFashion Consortium with about 60 institutes and companies participating (Septemberwith about 60 institutes and companies participating (September); Exhibition and International Seminar); Exhibition and International Seminar

Preview in Seoul (COEX) Exhibition (September) / Invited Show atPreview in Seoul (COEX) Exhibition (September) / Invited Show at Government Office (October) Government Office (October)

Show and Sales at Shinsege Department StoreShow and Sales at Shinsege Department Store in Seoulin Seoul (November); 150 Orders from the public and 50 delivery(November); 150 Orders from the public and 50 delivery

20062006

‘‘ii--Fashion Technology CenterFashion Technology Center’’ ProjectProject supported supported by Korean Ministry of Commerce, Industry and Energyby Korean Ministry of Commerce, Industry and Energy (8 mil. US$/5yrs) (June)(8 mil. US$/5yrs) (June)

Preview in Seoul (COEX) Exhibition (September) Preview in Seoul (COEX) Exhibition (September)

ii--Fashion Technology CenterFashion Technology Center Opening EventsOpening Events (October); Exhibition and International Seminar(October); Exhibition and International Seminar

20072007

Pilot Digital Store of FnC Kolon OpenPilot Digital Store of FnC Kolon Open (April)(April)

SPESA Expo 2007 in Miami, USA (May)SPESA Expo 2007 in Miami, USA (May)

Konkuk Techno Fair (May)Konkuk Techno Fair (May)

The 1The 1stst Digital ELORD Shop Opening at Shinsege Department Store in SeouDigital ELORD Shop Opening at Shinsege Department Store in Seoull (August)(August)

The 1The 1stst Samsung FUBU For Us By Us Creative Festival (September)Samsung FUBU For Us By Us Creative Festival (September)

ii--Fashion Internet Shopping Mall OpenFashion Internet Shopping Mall Open www.iFashionMall.co.krwww.iFashionMall.co.kr (October)(October)


99

Research FundsResearch Funds

Unit : 1,000 $ (1$=900K.Won)

8,1668,1661,6341,7561,7561,7561,263Sum

1,133227227227227223ETC

556111111111111111Konkuk U.

3677373737373Comapany

55611112212212278Seoul City

5,5561,1111,2221,2221,222778KOR Gov.

Sum5th Year4th Year3rd Year2nd Year1st Year


1010

OrganizationOrganization

ii--Fashion TCFashion TC

Konkuk Univ.Konkuk Univ.(27 Persons)(27 Persons)

Doctor : 12Doctor : 12Master : 8Master : 8

Bachelor : 7Bachelor : 7

(5 Universities)(5 Universities)

CooperationCooperation

KITCHKITCH(Mass Customizing Mfg.)(Mass Customizing Mfg.)

•• Space (starting with 700Space (starting with 700㎡㎡, Downtown of Seoul, Korea, Downtown of Seoul, Korea))

•• H/W and S/W ConstructionH/W and S/W Construction

•• Technology Integration and Marketplace CreationTechnology Integration and Marketplace Creation

•• Biz Model Biz Model

•• Pilot TestingPilot Testing-- OnOn--line iline i--Fashion Fashion -- OffOff--line Digital iline Digital i--Fashion Fashion -- Mass Customization ManufacturingMass Customization Manufacturing

•• Supporting ManufacturersSupporting Manufacturers

•• Supporting Apparel Makers Supporting Apparel Makers -- Designer Brand Designer Brand -- SOHOSOHO

•• Education Education

•• International CooperationInternational Cooperation

CommissionCommission

KAISTKAIST(3D Motion)(3D Motion)

CommissionCommission

SEWTECHSEWTECH(Digital Mfg. Processing)(Digital Mfg. Processing)


1111

Role Role

Pilot Test Pilot Test Main BusinessMain Business

Technology R&D Technology R&D Provide SolutionsProvide Solutions

Support Pilot Test (Test Bed)Support Pilot Test (Test Bed)Technology, Experts, Equipments, etcTechnology, Experts, Equipments, etc

KATSKATSSize KoreaSize Korea

KoreanKoreanMilitaryMilitary

CultureCulture

InternationalInternationalPartnersPartners

Apparel & FashionApparel & FashionDistributionDistribution

CompanyCompany

IT CompanyIT Company

ii--FashionFashionTechnologyTechnology

CenterCenter

ii--FashionFashion

IndustryIndustry


1212

To DoTo Do

SupportSupport

OnOn--line Pilot Siteline Pilot SiteOffOff--line Digital Pilot Shopline Digital Pilot Shop

Mass Customizing Pilot PlantMass Customizing Pilot Plant

OnOn--line Job Processline Job ProcessRemodeling & EducationRemodeling & Education

Mass Customizing ManufactureMass Customizing Manufacture

Intellectual Property RightsIntellectual Property RightsDigital Contents GenerationDigital Contents Generation

On/OffOn/Off--line Salesline Sales

StartStart--up/Existing Companiesup/Existing CompaniesService PlatformService Platform

Mass Customization PlatformMass Customization Platform

Infra StructureInfra StructureActivationActivation

NeedsNeeds

Active Participation

SpecializationIntegration

New DesignNew Pattern

Mass CustomizationService Creation

ProfitCompetitiveness

ITIT


1313

Work Space Work Space

Konkuk University (180 Konkuk University (180 ㎡㎡))

IUIU--612, 613 : 130 612, 613 : 130 ㎡㎡

EE--AA--108 : 50 108 : 50 ㎡㎡

We are moving to new BDWe are moving to new BD

in 2008 (1,300 in 2008 (1,300 ㎡㎡))

Apparel & Sweater Technology Center, KITECH (300 Apparel & Sweater Technology Center, KITECH (300 ㎡㎡))

for Mass Customization Manufacturingfor Mass Customization Manufacturing


1414

Technology TrendTechnology Trend

2D based2D based

3D based3D based


1515

Technology : 3D FaceTechnology : 3D Face


1616

TechnologyTechnology : 3D Digital Body (Avatar): 3D Digital Body (Avatar)


1717

TechnologyTechnology : Digital Garment: Digital Garment

Golf WearGolf Wear

MixMix

MatchingMatching


1818


DressDress


1919


Casual WearCasual Wear


2020

TechnologyTechnology : 3D Digital Accessories: 3D Digital Accessories

ShoesShoes

ButtonButton

RibbonRibbon LinkLink

HairHair

BrowBrow

BootsBoots


2121

TechnologyTechnology : Fitting: Fitting

S M LSizeSize

VariationVariation

(Dress)(Dress)


2222

BM1BM1 : On: On--line Digital Serviceline Digital Service


2323

BM 2BM 2 : Off: Off--line Digital Serviceline Digital Service

The 1st ELORDThe 1st ELORD

Digital Shop atDigital Shop at

Shinsegae Dept. Store Shinsegae Dept. Store

2424--30 Aug. 200730 Aug. 2007

(1(1stst Pilot since 2005)Pilot since 2005)


2424

BM 3BM 3 : Mass Customization: Mass Customization

Basic StyleBasic Style

DressDressIT helps ConsumerIT helps Consumer’’s Visual Confirmations Visual ConfirmationBecause of Because of NO Actual SamplesNO Actual Samples

(Numerous Combinations)(Numerous Combinations)


2525

Selected Case 1Selected Case 1

Shinsegae Department Store (18 Nov. 2005 (Fri) Shinsegae Department Store (18 Nov. 2005 (Fri) -- 20(Sun))20(Sun))


2626


SPESA Expo (Miami, USA, 8SPESA Expo (Miami, USA, 8--11 May 2007) 11 May 2007)


2727


The 1The 1stst ELORD Digital Shop (ELORD Digital Shop (SinsegeSinsege Department Store, 24Department Store, 24--30 Aug. 2007)30 Aug. 2007)


2828

DemonstrationDemonstration

You, you husband, your kids, All Try?You, you husband, your kids, All Try?

I Alone, Just One Try for Everybody!I Alone, Just One Try for Everybody!

You, Just Look and buy?You, Just Look and buy?I, Try and buy!I, Try and buy!

You, Imagine what you want?You, Imagine what you want?

I, Look and Confirm!I, Look and Confirm!

BM 1: An BM 1: An OnOn--lineline Internet Shopping MallInternet Shopping Mall

BM 2: An BM 2: An OffOff--lineline Kiosk & a Magic Mirror at Stores Kiosk & a Magic Mirror at Stores

BM 3: CustomBM 3: Custom--made on Demandmade on Demand


2929

We are doing our best for We are doing our best for ‘‘Digital Fashion LifeDigital Fashion Life’’through digital convergence with IT and Fashion.through digital convergence with IT and Fashion.

We will create We will create ‘‘Digital ServiceDigital Service’’ and and ‘‘Mass CustomizationMass Customization’’values in IT and fashion industries.values in IT and fashion industries.


Documents

Mass Custom