2015 MASN MOBILE

Summary, Alert Examples and In-game Tracking

The Nature of the Baseball Audience

Below are quarter-hour household ratings from a May Orioles vs Mariners baseball game and a September Nationals vs Mets game.

Orioles vs SEA Nationals vs NYM

Time HH Rtg Time HH Rtg 7PM 2.86 7:45PM 2.85* 7:15PM 4.30 8PM 3.52 7:30PM 3.81 8:15PM 4.14 7:45PM 4.23* 8:30PM 3.77 8PM 3.79 8:45PM 4.58* 8:15PM 5.65* 9PM 3.90

* Indicates a quarter hour with a MASN Mobile Alert.

The quarter-hour ratings fluctuations documented above are typical of most MASN baseball broadcasts, with viewers “surfing” in and out of the game.

The purpose of MASN’s Mobile Alert program is to counteract this audience churn with teases that bring fans/viewers to their television sets to watch Orioles and Nationals broadcasts.

MASN’s mobile alert program has consistently grown Orioles and Nationals in-game ratings for the network since 2011. Without a doubt, it has been MASN’s most cost-effective marketing tool

For games we tracked in 2011, MASN in-game mobile alerts improved household ratings in a range from: o +13% to +60% for Orioles o +13% to +65% for Nationals

For games we tracked in 2012, mobile alerts improved HH ratings in a range: o +22% to +179% (Sept) for Orioles o +22% to +167% (Sept) for Nationals

For games we sampled in 2013, ratings increases ranged from: o +22% to +50% for Orioles o +25% to +70% for Nationals

* note: these ranges omit alerts announcing when a rain-delay was over, and games

Recent History

In 2014 and 2015, MASN’s Alert program began to face a series of challenges: o Increased expense to accommodate…

Greater number of subscribers Technology and mobile

partnerships required to provide fastest delivery of alerts

o Increased regulation under TCPA Double opt-ins for new subscribers A mandatory re-opt-in program for

those who subscribed prior to 2013 o The latter has dramatically impacted

MASN’s mobile alert subscriber base: 67, 500 (August 2015) 39, 700 (October 2015)

For games we tracked in 2014, alert ratings increases ranged from: o +8.5% to +50% for Orioles o +25% to +55% for Nationals

For 2015, we broke the season down in two sections: o Pre re-opt-in o Post re-opt-in (September 14th)

Pre the re-opt-in event, MASN in-game alerts impacted ratings in a range from: o -21% to +66% for Orioles o – 29% to +58% for Nationals

Post re-opt-in, MASN in-game alerts impacted ratings in a range from: o -6% to +25% for Orioles o – 29% to + 47% for Nationals

This drop in alert impact since the re-opt-in event is further confirmed by game ratings.

Baltimore HH M25+ 2015 All Games 4.9 4.4 2015 7PM starts 5.5 5 Post re-opt All 3.0 (-39%) 2.7 (-39%) Post re-opt 7PM 3.1 (-44%) 2.9 (-42%)

See if Birds can take lead on MASN.

MASN Alerts: The Challenge for 2016

1. Recapture subscribers/followers o Social Media o On-air o Geo Fencing o Contesting o Promotion

2. Energize/maximize the tune-in/viewing activity of existing subscribers o More alerts/aggressive o Be “Strategic” o Better written alerts o Daily/weekly tracking

Issues and Opportunities

Frequency of Alerts Context: In 2015, Phizzle-related budget/cost concerns were part of the equation that determined the average number of in-game alerts. For 2016, that is no longer the case.

o (Only) When game action calls for it, a series of well-spaced alerts increases and maintains ratings (a cumulative effect). Example: During an Orioles/Red Sox game, we sent out 3 warranted alerts in a 50-minute period. Ratings rose from 5.0 to 7.07 (41.5%), while households increased by 22,000.

Too many innings between alerts Example: A June Nationals/Braves game. Even with Fister limiting Atlanta to 4 hits (7-innings), and the Nats scoring 7 runs on 12 hits, there were ZERO alerts after the 2nd inning until the end of the game. The result? The game averaged a 2 rating, -22% below the season average.

Early game alerts (when warranted) The first quarter-hour of every Orioles or Nationals game is the lowest rated quarter hour. A game-action specific first or early-inning alert can raise ratings from a 2.85 to a 4.22 (Orioles/NYY 9/9). A first inning alert for a Nationals/Braves game increased ratings from .93 to 1.47 (+58%), while early inning alerts improved ratings for a West Coast Nats game from 1.31 to 2.30 (+75%) and a Nats game competing against Redskins football from 1.60 to 2.96 (+85%).

Late Inning Alerts HUTs (households using television) grow as the evening progresses, peaking around 10PM. Below are the HUT levels for Baltimore one evening in July 2015.

7PM 40.9 HUT 7:30PM 42.9 HUT 8PM 46.3 HUT 9PM 47.6 HUT 9:30PM 50.0 HUT 10PM 54.8 HUT 10:30PM 52.4 HUT

When late inning game alerts run, MASN ratings benefit from this larger audience base. Examples:

o A 7th inning alert, with the O’s losing, but threatening to score increased quarter-hour HH ratings from 6.27 to 7.16

o A 7th inning alert, promoting the Nationals taking a 1-0 lead increased quarter-hour HH ratings from 2.43 to 3.36.

o An 8th inning alert, promoting the Nats had runners in scoring position improved game ratings from 3.83 to 4.31

o When we finally alerted the audience to Max Scherzer’s second no-hitter of the season, two late-inning alerts raised ratings from 1.98 to 2.92.

Question: How do we write late-inning alerts when there are no significant highlights? We “count down” to the win.

Idea: “O’s 6 outs away from 5-3 win over Sox. Don’t miss the victory celebration on MASN2.”

Historic Games, Missed Action o The historic 26-hit Orioles game versus Oakland. No alerts were

sent from the 3rd inning until the end of the game, though 12 runs were scored.

o The historic 8-HR Orioles game versus Philadelphia. An alert was sent out for Machado’s HR in the first inning. Another alert was sent after the 4th inning – summarizing the score. That’s it.

o For Scherzer’s second no-hitter of the season, we did not mention the pending/possible feat until AFTER the 7th inning.

Follow-up on Teases o On July 25th, we sent out a “bases loaded” alert, but didn’t send

an alert when Davis hit a grand slam with those bases loaded.

Timeliness o An Orioles/TOR alert summarizes post 6th inning activity,

rather than sending out an alert(s) that timely teased Davis’ and/or Wieter’s back-to-back HRs.

Back from Rain Delays o Examples of copy from last season:

Mariners-Orioles has resumed in 3rd inning on MASN. Braves-Nationals is under way at Nats Park. Tune in to

MASN2. Tonight's Cubs-Nationals game has resumed. Tune in to

MASN. o Returns from rain delays should be thought of/written in a vein

similar to the “tease” copy in line-up pre-game alert. o If it’s the start of a game, look for positive team/player trends. o If it’s mid-game, re-set game highlights for Orioles or Nationals.

See if Birds can take lead on MASN.

Writing & Missed Opportunities

Write with urgency! Ask for the order! Too often we’re not. Examples of passive writing: o “Live game coverage of O's-Rays on

MASN.” o “Check out Phillies-Orioles on MASN.” o “See if they can add insurance runs on

MASN2.” o “See if Birds can battle back from 6-4

deficit on MASN2.”

Approach we should be using: o “Catch the comeback. Turn to MASN 2

– Now.” o “Don’t miss another HR. Turn on

MASN.”

Promote big moments o On July 25th, we sent out a bases loaded

alert, but did not send an alert when Davis hit a grand slam.

Orioles Dates/Games/Why Tracked

Date Reason April 11 Grand Slam April 25 Extra Innings/Walk-Off May 19 Comeback May 21 Rain Delay/Grand Slam (1st inning) June 16 8 HR game June 21 Day Game/Comeback July 10 Comeback July 25 Grand Slam July 27 Extra Innings/Walk-Off July 31 Comeback August 5 West Coast/Day Game/Extra Innings August 14 Extra Innings/Walk-Off August 15 Extra Innings/Walk-Off August 16 Early scoring August 17 Comeback August 19 Walk-Off August 27 Rain delay September 2 Extra Innings/Walk-Off September 4 Extra Innings September 9 Comeback September 11 Comeback * September 14 Early Scoring * September 15 Extra Innings * September 17 Comeback * September 22 Early scoring * September 23 Early lead/Comeback * September 24 Comeback

* post re-opt-in games

Nationals Dates/Games/Why Tracked

Date Reason April 8 Rain Delay (middle of game?) April 12 Extra Innings April 21 Extra Innings/Walk-Off April 29 “Comeback”, Early Scoring, Much Scoring May 9 Blew lead, then Comeback/Walk-Off in 9th May 14 West Coast / Rain Delay May 19 Extra Innings / Walk-Off June 4 Rain Delay June 23 Rain Delay (top of game – 2 hrs+) June 24 Extra Innings / Walk-Off June 25 Early Scoring July 6 Rain Delay (mid-1st inning) July 20 Score Early / Score often July 22 Comeback August 4 Early Scoring / Comeback August 6 Early scoring August 15 Comeback August 25 Grand Slam September 2 Multiple Comebacks / GWHR September 3 Early Scoring / Blowout (15-1) September 4 Comeback / Extra Innings / Walk-Off September 8 Early Scoring (but lost game) *September 14 Grand Slam / Extra Innings / GWHR *September 15 Score early *September 16 Late inning route *September 18 Comeback / Extra innings / Walk-off *October 3 Scherzer no-hitter * post re-opt-in games

2015 MOBILE ALERT TRACKING – ORIOLES Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After

April 11 Orioles vs TOR 7:17PM

De Aza hits leadoff homer to give O's 1-0 lead. Tune in to MASN to see if Birds can add on vs. Blue Jays.

4.72 52,000 6.97 (+2.25/48%) 76,000 (+24,000)

8:38PM

O's load bases with no outs and 3-0 lead in 5th. See if they can add more support for Jimenez on MASN.

5.43 59,000 6.37 (+.94/17%) 70,000 (+11,000)

April 25 Orioles vs BOS 7:17PM 8:24PM

O's strike first thanks to back-to-back doubles by De Aza, Paredes. See if Birds can add to 1-0 lead over Red Sox on MASN2. Paredes smacks solo shot in 5th to give O's 3-2 lead over Red Sox. Tune in to MASN2.

3.63 4.61

40,000 50,000

4.27 (+.64/18%) 5.47 (+.86/+19%)

47,000 (+7,000) 60,000 (+10,000)

9:14PM O's have runners on corners in the 8th with 3-2 lead. See if they can add insurance runs on MASN2.

5.59 61,000 6.23 (+.64/11%) 68,000 (+7,000)

May 19 Orioles vs SEA 7:29PM 8:19PM

Pearce's RBI single ties game vs. Mariners at 1-1 in 1st. Watch MASN2. (Plus Sales message) O's load bases with no outs in 4th. See if Birds can come back from 4-1 deficit vs. Mariners on MASN2.

3.81 3.79

42,000 41,000

4.23 (+.42/11%) 5.65 (+1.86/49%)

46,000 (+4,000) 62,000 (+21,000)

8:52PM Orioles take 5-4 lead over Mariners on Joseph's RBI double. Birds still threatening with 1 out in 6th on MASN2.

6.15 67,000 6.60 (+.45/7%) 72,000 (+5,000)

May 21 (Day game/

Orioles vs SEA 1:03pm

Pearce smacks grand slam to give O's 4-0 lead in 1st. Tillman with early cushion on MASN.

1.77 19,000 2.65 (+.88/50%) 29,000 (+10,000)

Rain Delay) 3:51PM (back from rain deay)

Mariners-Orioles has resumed in 3rd inning on MASN. See if Birds can hold on to 4-1 lead for series win.

1.55 17,000 2.58 (+1.03/66%) 28,000 (+11,000)

5:43PM 6:15PM

Orioles threatening with 2 men on, 1 out in 7th vs. Mariners. See if they can break 4-4 tie on MASN. O's take 5-4 lead over Mariners on Hardy's RBI single in 8th. See if Birds can hold on for win on MASN.

3.93 4.44

43,000 48,000

4.27 (+.34/9%) 4.90 (+.46/10%)

47,000 (+4,000) 53,000 (+5,000)

June 16 (8 HR game)

Orioles vs PHI 7:17PM

Machado leads off bottom of 1st with homer. O's have early 1-0 lead over Phillies. See if they can add more runs on MASN.

4.04 44,000 6.13 (+2.09/52%) 67,000 (+23,000)

7:38PM Birds send nine batters to plate, score six runs in 1st inning. Check out Phillies-Orioles on MASN.

6.78 74,000 8.54 (+1.76/26%) 93,000 (+19,000)

8:44PM Orioles have hit six homers through four innings, lead 13-1. Watch Phillies-Orioles on MASN.

7.77 85,000 9.14 (+1.37/18%) 100,000 (+15,000)

June 21 (Day game)

Orioles vs TOR 1:35PM

Paredes smacks 3-run homer to extend O's lead to 7-0 in 2nd. See if O's can keep piling on runs vs. Jays on MASN.

4.2 46,000 4.77 (+.57/14%) 52,000 (+6,000)

3:42PM Hardy's RBI single ties game at 9-9 vs. Jays in 7th. See if Birds can take lead on MASN.

5.54 61,000 6.30 (+.76/14%) 69,000 (+8,000)

2015 MOBILE ALERT TRACKING – ORIOLES Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After July 10 Orioles vs WAS

10:03PM Wieters' 1-out RBI double ties game at 2-2 in 8th. See if O's can take lead over Nats on MASN.

4.34 47,000 5.46 (+1.12/26%) 60,000 (+13,000)

10:22PM Schoop blasts walk-off homer with 2 outs in 9th to give Orioles 3-2 win over Nats.

5.46 60,000 5.97 (+.51/9%) 65,000 (+5,000)

July 25 (6PM game)

Orioles vs TB 6:46PM

Birds load bases with one down in third and Davis at bat. Can they break scoreless tie with Rays on MASN?

2.44 27,000 2.41 (-.03/-.5%) 26,000 (-1,000)

8:03PM

Note: We did not send an alert for the Grand Slam that followed. Lough speeds around on a triple to right, scores on throwing error for 5-0 Orioles lead in eighth. Live game coverage of O's-Rays on MASN.

3.19

35,000

3.39 (+.2/6%)

37,000 (+2,000)

July 27 Orioles vs ATL 9:36PM

Runners on corners with no outs in ninth, O's down 1-0 to Braves on MASN. (Plus Sales message)

8.48 93,000 8.44 (-.04/-.5%) 92,000 (-1,000)

9:43PM Hardy ties game at 1-1 with sac fly in ninth. Braves-Orioles going to extra innings on MASN.

7.78 85,000 8.83 (+1.05/13%) 96,000 (+11,000)

July 31 Orioles vs DET 8:58PM

Jones' three-run homer brings Orioles within 2 runs vs. Tigers in 5th. See if Birds can battle back from 6-4 deficit on MASN2.

6.16 67,000 7.42 (+1.26/20%) 81,000 (+14,000)

9:26PM Machado smacks 2-R homer to give Orioles 7-6 lead over Tigers with no outs in 6th.

6.92 76,000 7.25 (+.33/5%) 79,000 (+3,000)

August 5 (West Coast/ Day game)

Orioles vs OAK 4:06PM 5:20PM

Schoop leads off third with double. Can O's break scoreless tie with A's on MASN? Paredes drives in Parra to cut O's deficit to 3-2 in sixth. Can Birds rally past A's on MASN?

3.07 4.13

33,000 45,000

3.57 (+.5/16%) 4.16 (+.3/.07%)

39,000 (+6,000) 46,000 (+1,000)

6:50PM 7:04PM

O's-A's tied 3-3, heading to extra innings. See if Birds can get the victory on MASN. Davis hits grand slam to give Orioles 7-3 lead in 10th. Catch end of O's-A's series finale on MASN.

5.51 6.0

60,000 66,000

6.0 (+.49/9%) 6.34 (+.34/6%)

66,000 (+6,000) 69,000 (+3,000)

August 14 Orioles vs OAK 8:54PM 9:35PM

MASN Alert: Jones hits 3-R homer in 5th, O's trail A's 4-3 on MASN. (Plus Sales message) MASN Alert: O's have runners at corners with one out in 7th. Can they overcome 4-3 deficit vs. A's? Jones at the plate on MASN.

6.87 6.27

75,000 69,000

7.44 (+.57/8%) 7.16 (+.57/14%)

81,000 (+6,000) 78,000 (+9,000)

10:30PM +

MASN Alert: Birds have two on with no outs in ninth with game tied 6-6. Davis at the plate. See if he can deliver walk-off on MASN.

8.15 89,000 (see below)

10:36PM MASN Alert: A's-O's heads to extra innings tied 6-6. See if Orioles can take series opener on MASN.

8.15 (+0/0%) 89, 000 (flat)

2015 MOBILE ALERT TRACKING – ORIOLES Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH # After

August 15 Orioles vs OAK 8:10PM

MASN Alert: Davis crushes two-run homer, cuts A's lead to 3-2 in fourth. A's-Orioles coverage live on MASN.

3.94 43,000 5.44 (+1.5/38%) 59,000 (+16,000)

8.51PM MASN Alert: Parra's solo shot in sixth ties game at 3-3. Can O's top A's on MASN?

4.48 49,000 5.27 (+.79/18%) 58,000 (+9,000)

9:35PM MASN Alert: Davis' second homer of night walks off A's for 4-3 win. 'O's Xtra' breaking down victory on MASN.

6.25 68,000 7.35 (+1.1/18%) 80,000 (+12,000)

August 16 (Day game)

Orioles vs OAK 2:16PM

MASN Alert: Clevenger's single puts runners on corners with no outs in second and Hardy at bat. Can O's break 1-1 tie with A's on MASN?

3.70 40,000 5.4 (+1.7/46%) 59,000 (+19,000)

2:38PM 4:48PM

MASN Alert: Jones leads off third with solo homer to center for 6-1 O's lead. Live coverage of A's-O's on MASN. MASN Alert: Jones homers twice, O's match team record with 26 hits in 18-2 rout of A's. 'O's Xtra' on deck on MASN. Note: A plethora of Alert opportunities were missed in this game, as 26-hit game is very rare, and worth additional promotion. In short; too little, too late.

5.93 7.87

65,000 86,000

6.91 (+.98/16.5%) 5.99 (-1.88/-24%)

76,000 (+11,000) 65,000 (-21,000)

Aug 17 Orioles vs OAK 8:15PM

MASN Alert: Clevenger's three-run home run gives Birds 3-1 lead in fourth. See if O's can complete four-game sweep of A's on MASN.

8.41 92,000 9.11 (+.7/8%) 100,000 (+8,000)

8:58PM MASN Alert: Joseph's RBI double extends O's lead to 4-2 in the sixth. Catch Athletics-Orioles live on MASN.

8.7 95,000 9.24 (+.54/6%) 101,000 (+6,000)

9:45PM MASN Alert: Clevenger's three-run homer helps complete four-game sweep of A's with 4-2 win. Postgame coverage live on MASN.

9.33 102,000 4.01 (-5.32/-57%) 44,000 (-58,000)

Note: There needs to be a debate about end of game versus near-end-of game alerts. This alert went out too late.

August 19 Orioles vs NYM 7:24PM

MASN Alert: O's have runners on corners to start bottom of 1st. Can Jones erase Mets' early 1-0 lead on MASN?

5.72 63,000 5.97 (+.25/4%) 65,000 (+2,000)

8:25PM 9:29PM

MASN Alert: Orioles get first two runners on base in fourth. Can they rally from 2-0 deficit to Mets on MASN? MASN Alert: Jones' homer in the seventh ties game at 4-4. Can Orioles get past Mets on MASN?

7.95 7.40

87,000 81,000

8.24 (+.29/4%) 7.88 (+.48/6%)

90,000 (+3,000) 86,000 (+5,000)

10:11PM MASN Alert: Urrutia's solo homer walks off Mets for 5-4 win. 'O's Xtra' postgame coming up next on MASN.

7.88 86,000 8.88 (+1.0/13%) 97,000 (+11,000)

2015 MOBILE ALERT TRACKING – ORIOLES Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After

August 27 (Day game/rain relay)

Orioles vs KC 3:46PM 5:51PM 6:30PM

MASN Alert: After rain delay, Orioles-Royals series finale is under way on MASN. MASN Alert: Flaherty leads off 7th with home run. See if O's can battle back from 4-1 deficit vs. Royals on MASN. Note: Alert opportunity missed in 9th inning, when Orioles scored 2 runs. MASN Alert: Orioles score two in ninth but fall to Royals 5-3. 'O's Xtra' postgame airing now on MASN.

1.19 2.76 2.38

13,000 30,000 26,000

1.50 (+.31/26%) 2.18 (-.58/-21%) 1.22 (-1.16/-49%)

16,000 (+3,000) 24,000 (-6,000) 13,000 (-13,000)

September 2 Orioles vs TB 8:16PM

MASN Alert: O's trim Rays' lead to 4-2 in 3rd on MASN. (Plus Sales message) 5.25 57,000 5.57 (+.32/6%) 61,000 (+4,000)

9:20PM MASN Alert: Two on, none out in sixth with Schoop due. Can Orioles erase 5-4 Rays lead on MASN?

5.74 63,000 5.89 (+.15/3%) 64,000 (+1,000)

10:11PM + 10:14PM 10:46PM

MASN Alert: Schoop's two-run homer ties game at 6-6 in 9th. Can Orioles walk off Rays on MASN? MASN Alert: Rays and Orioles head to extra innings in 6-6 tie. Live game coverage on MASN. MASN Alert: Davis homer in 11th walks off Rays 7-6. 'O's Xtra' postgame breaking down victory on MASN.

4.88 5.61

53,000 61,000

(see below) 5.01 (+.13/3%) 3.62 (-1.99/-36%)

55,000 (+2,000) 40,000 (-20,000)

September 4 Orioles vs TOR 7:25PM

MASN Alert: Davis' HR gives O's 1-0 lead over Jays in 2nd on MASN2. (Plus sales message)

1.97 22,000 3.01 (+1.04/53%) 33,000 (+11,000)

8:39PM 9:28PM 10:06PM

MASN Alert: O's grab 5-2 lead in the 6th on back-to-back homers from Davis, Wieters. Birds aim for win in series opener over Jays on MASN2. MASN Alert: Parra's RBI double, Jones' homer push O's lead to 10-2 over Blue Jays in 8th. See if they can close the door on MASN2. MASN Alert: Orioles hit four home runs, two by Davis, in 10-2 blowout win over Blue Jays. 'O's Xtra' due up on MASN2. Note: Numerous alert opportunities missed in this game.

4.0 4.63 5.44

44,000 51,000 59,000

5.03 (+1.03/26%) 5.69 (+1.36/23%) 5.89 (+.45/8%)

55,000 (+11,000) 64,000 (+13,000) 64,000 (+5,000)

September 9 Orioles vs NYY 7:17PM

MASN Alert: Davis' 2-out RBI single gives O's 1-0 lead over Yankees in 1st. See if Birds can add more runs on MASN.

2.85 31,000 4.22 (+1.37/48%) 46,000 (+15,000)

8:40PM MASN Alert: Orioles tie game at 3-3 vs. Yankees in 5th. See if Birds can take lead on MASN.

4.53 50,000 5.68 (+1.15/25%) 62,000 (+12,000)

9:27PM MASN Alert: Pearce's solo shot in 8th gives O's 4-3 lead over Yankees. See if Birds can hold on for series win on MASN.

6.24 68,000 6.59 (+.35/6%) 72,000 (+4,000)

10:10PM MASN Alert: Orioles take series with 5-3 win over Yankees, Jimenez strikes out eight over seven solid innings. 'O's Xtra' live on MASN.

7.91 86,000 7.53 (-.38/-5%) 82,000 (-4,000)

2015 MOBILE ALERT TRACKING – ORIOLES Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After September 11 Orioles vs KC

8:10PM MASN Alert: Alvarez's first career major league home run cuts O's deficit to 3-1 in the 3rd. See if Birds can top Royals on MASN.

3.88 42,000 4.61 (+.73/19%) 50,000 (+8,000)

8:29PM 9:16PM 10:24PM

MASN Alert: O's have two on base in 4th, trail K.C. 3-1 on MASN. (Plus Sales message). MASN Alert: Birds have bases loaded with no outs in the 6th. Can they climb back from 4-2 deficit vs. Royals? Joseph at the plate on MASN. MASN Alert: O's have two runners on with no outs in the 8th. See if they can erase 6-4 deficit against Royals on MASN.

4.39 4.6 5.26

48,000 50,000 57,000

4.46 (+.07/2%) 5.68 (+1.08/23%) 6.1 (+.84/16%)

49,000 (+1,000) 62,000 (+12,000) 67,000 (+10,000)

10:52PM MASN Alert: Clevenger's grand slam, the Orioles' second of the inning, pushes O's lead to 14-6 in the 8th. Birds aim for win on MASN. Note: We missed alerts for multiple runs scored and a grand slam home run.

5.87 64,000 6.47 (+.6/10%) 71,000 (+7,000)

Games after this date are post re-opt-in event.

September 14 Orioles vs BOS 7:28PM

MASN Alert: Two on, one out for Jones in 1st on MASN. Red Sox and O's scoreless. (Plus Sales message).

4.12 45,000 4.14 (+.02/.5%) 45,000 (no change)

9:37PM 10:07PM

MASN Alert: RBI double by Jones plates Davis for 2-0 O's lead in 7th. Can Birds beat Boston in series opener on MASN? MASN Alert: Jones drives in a pair, Gausman fans seven in six innings as Orioles blank Red Sox 2-0. 'O's Xtra' postgame up next on MASN.

4.02 4.32

44,000 47,000

5.02 (+1.0/25%) 4.18 (-.14/-3%)

55,000 (+11,000) 46,000 (-1,000)

September 15 Orioles vs BOS 8:06PM

MASN Alert: Pearce smacks 2-run homer with no outs in 3rd to give Orioles 2-1 lead over Red Sox. Tune in to MASN.

5.0 55,000 5.93 (+.93/19%) 65,000 (+10,000)

8:25PM MASN Alert: Orioles knock Red Sox starter Kelly, score four runs in 3rd. O's up 4-1. See if Jimenez can earn 100th career win on MASN.

5.93 65,000 7.1 (+1.17/20%) 78,000 (+12,000)

8:55PM MASN Alert: Machado's solo homer gives Orioles 5-4 lead over Red Sox in 5th. See if Birds can add more runs on MASN.

6.41 70,000 7.07 (+.66/10%) 77,000 (+7,000)

10:21PM 11:30PM

MASN Alert: Orioles and Red Sox tied at 5-5, heading to 10th inning on MASN. MASN Alert: Davis' walk-off RBI single gives O's 6-5 win over Red Sox in 13th. 'O's Xtra' coverage of extra-inning win airing now on MASN.

6.57 5.57

72,000 61,000

6.19 (-.38/-6%) 3.1 (-2.47/-44%)

68,000 (-4,000) 34,000 (-27,000)

Note 1: Before Davis’ RBI single won the game, there were runners on 1st and 3rd with no outs. We missed the tease. Note 2: All Xtra teases have to be far more compelling.

2015 MOBILE ALERT TRACKING – ORIOLES Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After September 17 Orioles vs TB

7:55PM MASN Alert: Reimold starts 4th with double, O's down 1-0 on MASN2. (Plus Sales message)

2.78 31,000 3.71 (+.93/33%) 40,000 (+9,000)

9:31PM MASN Alert: Clevenger's RBI single cuts Rays' lead to 3-1. O's have two men on in 8th. Game airing on MASN2.

3.65 40,000 4.26 (+.61/17%) 47,000 (+7,000)

10:07PM MASN Alert: O's score four runs in eighth to earn come-from-behind 4-3 win over Rays. 'O's Xtra' postgame airing now on MASN2. Note: We missed additional 8th inning/go-ahead/game winning alert opportunities.

4.15 45,000 4.74 (+.59/14%) 53,000 (+8,000)

September 22 Orioles vs WAS 7:33PM

MASN Alert: Pearce homer gives O's 2-0 lead over Nats on MASN2. (Plus Sales message)

1.69 + 2.31 4.0

19,000 +25,000 44,000

2.77 +2.67 5.44(+1.44/36%)

30,000 +29,000 59,000 (+15,000)

8:29PM MASN Alert: Davis doubles home Machado for 3-1 lead over Nats in fifth inning. Can Birds open interleague series on MASN2 with win?

1.73 + 4.01 5.74

19,000 + 44,000 63,000

2.88 + 3.72 6.6 (+.86/15%)

31,000 + 41,000 72,000 (+15,000)

9:57PM MASN Alert: Jimenez allows no earned runs through six innings, nabs 100th career win in 4-1 victory over Nats. 'O's Xtra' on deck on MASN2. Note: Nearly 90 minutes – and 1 run scored between MASN Alerts.

1.26 + 2.98 4.24

14,000 + 33,000 47,000

1.78 + 3.20 4.98 (+.74/17%)

20,000 + 35,000 55,000 +(+8,000)

September 23 Orioles vs WAS 7:15PM 9:16PM

MASN Alert: Pearce homer gives O's 2-0 lead over Nats on MASN2. (Plus Sales message) MASN Alert: Hardy leads off 7th with double. Can O's rally from 3-2 deficit to Nats on MASN2?

.62 + 3.08 3.70 1.50 + 2.54 4.04

7,000 + 34,000 41,000 16,000 + 28,000 44,000

1.16 + 3.14 4.30 (+.6/16%) 1.78 + 3.48 5.26 (+1.22/30%)

13,000 + 34,000 47,000 (+6,000) 19,000 + 38,000 57,000 (+13,000)

September 24 (Day game)

Orioles vs WAS 4:11PM 5:09PM

MASN Alert: Orioles take early 1-0 lead on Machado's RBI single. Still no outs in 1st inning on MASN2. MASN Alert: Schoop smacks 2-run homer with no outs in 4th to extend O's lead over Nats to 3-0. See if Orioles can secure sweep on MASN2.

1.06 + .54 1.6 1.32 + 2.39 3.71

12,000 + 6,000 18,000 14,000 26,000 40,000

1.66 + 1.18 2.84 (+1.24/%) 1.45 + 2.25 3.70 (-.01/ - %)

18,000 + 13,000 31,000 (+13,000) 16,000 25,000 41,000 (+1,000)

6:33PM MASN Alert: Wieters' 2-R home run puts Orioles back on top 5-4 with no outs in 8th. See if Birds can hold on for sweep of Nats on MASN2.

1.02 + 2.55 3.57

11,000 + 28,000 39,000

1.31 + 2.61 3.91 (+.34/9.5%)

14,000 29,000 43,000 (+4,000)

2015 MOBILE ALERT TRACKING – Nationals Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After

April 8 (Rain Delay)

Nationals vs NYM 8:01PM

Tonight's Mets-Nats game is under way after a rain delay. Live coverage on MASN2.

0.36 9,000 2.29 (+1.93/636%) 55,000 (+46,000)

8:18PM Zimmerman's two-run homer in first stakes Nats to 2-0 lead. Is that enough run support for Zimmermann on MASN2?

2.29 55,000 2.99 (+.7/30%) 72,000 (+17,000)

9:36PM Ramos leads off sixth with double. Can Nats add to 2-1 lead on MASN2? 3.14 76,000 3.43 (+.29/9%) 83,000 (+7,000)

April 12 (Day game + extra innings)

Nationals vs PHI 2:41PM 4:25PM 4:35PM

Ramos drives in Zimmerman to extend Nats' lead to 2-0 in 4th. Is that enough insurance for Scherzer? Find out on MASN2. Note: What happened to alert for first run? Tied 2-2, Nats and Phillies headed to extra innings. Tune in to MASN2. Escobar crosses plate to give Nats 3-2 lead in 10th. Can Nats hold on for an extra-inning win? Find out on MASN2.

2.13 2.74 2.92

51,000 66,000 70,000

2.15 (+.2/1%) 2.92 (+.18/7%) 3.45 (+.53/18%)

52,000 (+1,000) 70,000 (+4,000) 83,000 (+13,000)

April 21 Nationals vs STL 8:07PM 8:59PM

Harper's RBI single gives Nats 1-0 lead in third. Can Gonzalez top Cardinals? Find out on MASN. Escobar up with runners on corners and one out in sixth. Can Nats add to 1-0 lead over Cardinals on MASN?

1.95 2.49

47,000 60,000

2.18 (+.23/12%) 3.03 (+.54/22%)

52,000 (+5,000) 73,000 (+13,000)

10:22PM + 10:30PM 10:53PM

Span up with runners on first and second in 1-1 9th-inning tie. Can Nats walk off vs. Cards on MASN? Cardinals-Nationals game heads to extra innings in 1-1 tie. Live coverage on MASN. Nationals walk off with 2-1 win in 10th on Escobar home run.

3.10 2.85

75,000 69,000

(see below) 3.79 (+.69/22%) 3.78 (+.93/33%)

91,000 (+16,000) 91,000 (+22,000)

April 29 Nationals vs ATL 7:34PM 8:07PM

RBI single by Ramos plates Harper, cuts Braves lead to 2-1 in second. Live coverage of Nats-Braves on MASN. Harper scores on fielding error after Zimmerman single to get Nats within 3-2 in 4th. Can they rally against Braves on MASN?

1.66 1.66

39,000 40,000

1.77 (+.11/7%) 2.12 (+.46/28%)

43,000 (+4,000) 51,000 (+11,000)

8:48PM Nats have runners on corners with one out in sixth. Can they add to 5-4 lead over Braves on MASN?

2.55 62,000 3.14 (+.59/23%) 76,000 (+14,000)

9:58PM Zimmermann fans seven, drives in three runs in 13-4 rout of Braves. Note: Unfortunately, we didn’t alert ANY of the 8 additional runs scored.

3.84 92,000 3.44 (-.4/-11%) 83,000 (-9,000)

May 9 (Day game)

Nationals vs ATL 4:36PM 5:32PM

Lobaton smacks two-run homer for 2-0 lead over Braves in 2nd. See if Nats can add more runs on MASN2. Zimmerman blasts 3-R homer to extend Nats' lead to 6-1 in the 5th. Watch Braves-Nats now on MASN2.

.53 .76

13,000 18,000

.88 (+.35/66%) 1.01 (+.25/%)

21,000 (+8,000) 24,000 (+6,000)

7:21PM Harper hits huge walk-off 2-R homer. Nats beat Braves 8-6. Watch 'Nats Xtra' postgame on MASN2.

2.40 58,000 1.8 (-.6/-25%) 43,000 (-15,000)

2015 MOBILE ALERT TRACKING – Nationals Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After

May 14 (West Coast/Rain Delay)

Nationals vs SD 12:10AM

Nats-Padres resuming play in scoreless first after rain delay on MASN. Lesson: Even a West Coast game delayed for 2 hours by rain can benefit from an alert at 12:10AM Note: But why was this sent AFTER 1st inning?

.78 19,000 .94 (+16/20%) 23,000 (+4,000)

May 19 Nationals vs NYY 7:18PM 8:47PM 9:04PM 10:07PM

Desmond smacks homer for 1-0 lead vs. Yanks in 1st. Tune in to MASN. (Plus Sales message) Harper at plate with two men on and one out, Nats trail Yankees 6-5 in 5th. Tune in to MASN. Note: Where’s the excitement? This is news update writing, not tease writing. Ramos' solo homer ties game at 6-6 with 1 out in 6th. See if Nats can take lead over Yankees on MASN. Nats and Yankees tied 6-6, heading to extra innings. See if Nats can come out on top on MASN. Note: None of the above channel copy “asks for the order.”

2.79 3.80 3.76 4.42

67,000 91,000 90,000 106,000

3.42 (+.63/23%) 4.01 (+.21/6%) 4.36 (+.6/16%) 4.60 (+.18/4%)

82,000 (+15,000) 97,000 (+6,000) 105,000 (+15,000) 111,000 (+5,000)

10:28PM Zimmerman smacks walk-off, two-run homer to give Nats 8-6 victory over Yankees. Watch 'Nats Xtra' postgame on MASN.

4.60 111,000 4.77 (+.17/4%) 115,000 (+4,000)

June 4 (Rain delay)

Nationals vs CHC 8:55PM 10:56PM

Tonight's Cubs-Nationals game has resumed. Tune in to MASN. Note: The Nats are .5 Games out of 1st place in the NL East. Bryce Harper hit .360 in May, and is one an 8-game hit streak. AND THIS IS THE TEASE? Nats have two in scoring position with one out in the sixth. See if they can erase 2-0 deficit versus Cubs on MASN.

1.70 2.39

41,000 58,000

2.54 (+.84/49%) 2.13 (-.26/-11%)

61,000 (+20,000) 51,000 (-7,000)

12:13AM Nationals fall to Cubs 2-1. 'Nats Xtra' postgame live on MASN. Note: We never promoted the run the Nats scored! That the Nats were within one run of tying the score?

June 23 (Rain delay)

Nationals vs ATL 9:18PM 9:32PM 10:07PM

Braves-Nationals is under way at Nats Park. Tune in to MASN2. Note: It’s Strasburg’s return. The Nats are in 1st place in NL East. They’ve also won 4 games in a row. Why omit these tune-in compelling facts? Rendon's RBI single gives Nats 1-0 lead over Braves in 1st. Tune in to MASN2. Span's RBI single extends Nats' lead to 2-0 in 3rd. Watch Braves-Nats on MASN2. Note: There were no alerts from the 3rd inning until the end of the game.

1.86 2.47 2.74

45,000 60,000 66,000

2.47 (+.61/33%) 2.77 (+.3/12%) 3.32 (+.58/21%)

60,000 (+15,000) 67,000 (+7,000) 80,000 (+14,000)

2015 MOBILE ALERT TRACKING – Nationals Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH # After

June 24 (Extra innings/Walk-off)

Nationals vs ATL 8:32PM 8:46PM 9:30PM 10:18PM

Top of order due up in bottom 7th for Nats in scoreless tie on MASN2. (Plus Sales message) Note 1: Waiting until the 7th is too late for an in-game first alert. Note 2: Zimmerman is throwing a 6-hit shutout. Harper is due up. Bryce is hitting .340 for the season (at this point) and .370 in June. Escobar is hitting .323. The Nats are on a 5-game win streak – and in 1st place. The above alert is a missed opportunity. Nats grab 1-0 lead off Harper's RBI in seventh. Can Zimmermann hold off Braves on MASN2? Nats and Braves heading to extra innings tied 1-1 on MASN2. Desmond's walk-off sac fly beats Braves 2-1 in 11th. 'Nats Xtra' coming up next on MASN2.

2.72 2.43 4.15 4.17

66,000 58,000 100,000 100,000

2.93 (+.21/8%) 3.36 (+.93/38%) 3.36 (-.79/-19%) 3.30 (-.87/21%)

71,000 (+5,000) 81,000 (+23,000) 89,000 (-11,000) 79,000 (-21,000)

June 25 (Day game)

Nationals vs ATL 4:19PM 4:37PM

Escobar drives in Span for 1-0 Nationals lead in first. See if Nats can sweep Braves on MASN2. Error plates another Nats run for 2-0 lead over Braves in second. Runner on second with none out on MASN2.

.93 1.47

22,000 35,000

1.47 (+.54/58%) 2.19 (+.72/49%)

35,000 (+13,000) 53,000 (+18,000)

6:42PM Desmond homers, Fister goes seven four-hit innings as Nats complete sweep of Braves with 7-0 win. 'Nats Xtra' on deck on MASN2. Note: In spite of Fister pitching a four-hitter, and the Nats are going to win their 6th in a row, there were no alerts between the 2nd inning and end of game.

2.70 65,000 1.67 (-1.03/-38%) 40,000 (-25,000)

July 6 (Rain Delay)

Nationals vs CIN 7:45PM

Tonight's Reds-Nats game has resumed in the bottom of the first after a short rain delay. Coverage on MASN.

1.85 44,000 3.63 (+1.78/96%) 87,000 (+43,000)

8:27PM 9:22PM

den Dekker scores on wild pitch, tying game at 1-1 in third. Live coverage of Reds-Nationals on MASN. Solo shot by Espinosa knots game at 2-2 in sixth. Can Nats take lead over Reds on MASN?

3.83 4.07

92,000 98,000

4.06 (+.23/6%) 4.12 (+.05/1%)

98,000 (+6,000) 99,000 (+1,000)

July 20 Nationals vs NYM 7:30PM

Escobar's one-out RBI single gives Nats 1-0 lead over Mets in 1st. See if Nats can add more runs vs. Harvey on MASN.

2.86 69,000 2.96 (+.1/3.5%) 71,000 (+2,000)

8:13PM

Robinson's 2-R double extends Nationals' lead to 4-0 in 3rd. Check out Mets-Nats on MASN.

3.14 76,000 3.37 (+.23/7%) 81,000 (+5,000)

9:45PM Desmond's 2-R homer extends Nats' lead over Mets to 7-2 in 8th. Tune in to MASN.

4.99 120,000 4.83 (-.16/-3%) 116,000 (-4,000)

2015 MOBILE ALERT TRACKING – Nationals Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After July 22 (Day game)

Nationals vs NYM 1:28PM 2PM

Nats have 2 on in 3rd. See if they can break 0-0 tie vs. Mets on MASN. (Plus Sales message) Taylor's RBI single cuts Mets' lead to 3-1 in 4th. Nats still threatening with runners on corners on MASN.

1.67 1.66

40,000 40,000

1.80 (+.13/8%) 1.63 (-.03/-2%)

43,000 (+3,000) 39,000 (-1,000)

3:23PM 3:38PM

Taylor ties game at 3-3 in 8th with RBI single. See if Nats can take lead over Mets on MASN. Nats rally for 3 runs in 8th, earn series win with 4-3 victory over Mets. Postgame highlights and interviews live on 'Nats Xtra' on MASN. Note: We missed alert for when Nationals took the lead.

1.66 1.79

40,000 43,000

1.79 (+.13/8%) 1.91 (+.12/7%)

43,000 (+3,000) 46,000 (+3,000)

August 4 (Rain Delay)

Nationals vs ARI 7:36PM 7:48PM

Diamondbacks-Nationals begins after short delay. Check out live baseball from Nats Park on MASN. Escobar hits solo HR for 1-0 lead in 1st over D-backs on MASN. (Plus Sales message).

1.66 2.99

40,000 72,000

2.31 (+.65/39%) 3.69 (+.7/23%)

56,000 (+16,000) 89,000 (+17,000)

10:22PM 10:49PM

Nats have runners on second and third in the eighth with no outs. See if they can break 3-3 tie with D-backs on MASN. Ramos' 2-RBI single in eighth gives Nats 5-4 win over Diamondbacks. 'Nats Xtra' postgame coverage coming up on MASN. Note 1: We did not send an alert announcing the game-winning hit, until AFTER the game was over. Note 2: We did not send out an alert for 2 ½ hours.

3.83 4.20

92,000 101,000

4.31 (+.48/13%) 1.39 (-2.81/-67%)

104,000 (+12,000) 34,000 (-67,000)

August 6 (Day Game)

Nationals vs ARI 4:38PM

Desmond's solo shot gives Nats 1-0 lead in 2nd. See if they can add more runs vs. Diamondbacks on MASN.

1.61 39,000 2.17 (+.56/35%) 52,000 (+13,000)

5:04PM 5:34PM

Nats load bases with 1 out in 3rd. See if they can build on 1-0 lead over Diamondbacks on MASN. Taylor's RBI plates Desmond to increase Nats' lead over D-backs to 2-0 in 4th. Tune in to MASN.

2.17 2.14

52,000 52,000

2.30 (+.13/6%) 2.77 (+.63/29%)

56,000 (+4,000) 67,000 (+15,000)

6:07PM 7:13PM

Ramos delivers 2-R single to increase Nats' lead to 4-1 in 5th. Check out Diamondbacks-Nationals finale on MASN. Zimmerman's pinch-hit RBI double ups Nats' lead to 5-3 in 7th. See if Nats can hold on for win over D-backs on MASN.

2.29 3.51

55,000 85,000

2.82 (+.53/23%) 4.26 (+.75/21%)

68,000 (+13,000) 103,000 (+18,000)

Note: This game, better than any other we tracked illustrates the impact of: a) sending alerts throughout the game, and b) late inning (7th/8th inning) alerts foreshadowing a win. Note the 7th inning ratings for this late afternoon game – one of the higher rated Nationals day games.

2015 MOBILE ALERT TRACKING – Nationals Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After

August 12 (West Coast game/ Late game

Nationals vs SFG 10:14PM 10:28PM

MASN Alert: Nats score on Escobar's RBI double in 1st. See if they can add to 1-0 lead over Giants on MASN2. MASN Alert: Desmond's solo shot extends Nats' lead over Giants to 2-0 in 2nd. Tune in to MASN2. Note: Even with a late West Coast game, two well-timed alerts can raise viewership by 22,000 homes (+45%)

1.31 1.68

32,000 41,000

1.68 (+.37/28%) 2.30 (+.62/27%)

41,000 (+9,000) 55,000 (+14,000)

August 25 Nationals vs SD 7:45PM 8:52PM

MASN Alert: Ramos hits homer, ties game with Padres at 2-2 in 2nd on MASN. (Plus Sales message) MASN Alert: Desmond's double plates Harper for 4-2 Nats lead in fifth. Can Strasburg beat Padres in series opener on MASN?

2.36 3.89

57,000 94,000

2.91 (+.55/23%) 4.16 (+.27/7%)

70,000 (+23,000) 100,000 (+6,000)

9:28PM MASN Alert: Grand slam by Zimmerman ups Nats' lead to 8-2 in sixth, Strasburg mowing down Padres on MASN.

4.42 107,000 4.69 (+.27/6%) 113,000 (+6,000)

September 2 8PM game start

Nationals vs STL 9:06PM 9:28PM 10:15PM

MASN Alert: Werth's solo homer ties game at 1-1 in third. Can Nationals get past Cardinals on MASN2? MASN Alert: Zimmerman's third homer of series gives Nats 2-1 lead in fourth. Can Nats shut down Cardinals for win on MASN2? MASN Alert: Zimmerman's 200th career homer gives Nationals 3-2 lead in sixth. Watch Nats-Cardinals on MASN2.

3.45 3.49 2.98

83,000 84,000 72,000

4.17 (+.72/21%) 3.66 (+.17/5%) 3.79 (+.81/27%)

101,000 (+18,000) 88,000 (+4,000) 91,000 (+19,000)

11:12PM MASN Alert: Zimmerman's third RBI of game puts Nats on top 4-3 in eighth. See if Nationals can close out Cardinals on MASN2.

2.48 60,000 2.63 (+.15/6%) 63,000 (+3,000)

Issue: Late-inning alerts – and late inning alert writing (see above). Instead of “See if Nationals can close out Cardinals”, write “Nats 6 outs away from a “W”. Join the victory celebration on MASN2.”

September 3 (against Redskins pre-season football)

Nationals vs ATL 7:21PM 7:58PM

MASN Alert: Nats strike first on RBI single from Robinson, lead Braves 2-0 in 1st. See if they can make up ground on idle Mets on MASN. MASN Alert: Nationals rolling, score five in the second to push lead to 7-1 over Braves. Zimmermann with room to work on MASN.

1.60 2.10

38,000 51,000

2.10 (+.5/31%) 2.96 (+86/41%)

51,000 (+13,000) 71,000 (+20,000)

10:08PM MASN Alert: Zimmerman, Robinson each collect four RBIs in Nationals' 15-1 blowout win over the Braves. 'Nats Xtra' just ahead on MASN.

2.99 72,000 2.71 (-.28/-9%) 65,000 (-7,000)

Note: No alerts for the 3 runs scored in 3rd, nor 2 runs scored in 5th, nor 2 scored in 6th, nor 8th-inning HR. No, we don’t have to send alerts for every score. But to not send ANY alerts from the 2nd inning until the end of the game is a ratings opportunity missed.

2015 MOBILE ALERT TRACKING – Nationals Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After September 4 (Comeback)

Nationals vs ATL 7:23

MASN Alert: Harper's HR gives Nats 1-0 lead in 1st on MASN. (Plus Sales message).

1.17 28,000 1.53 (+.36/31%) 37,000 (+7,000)

9:54 10PM +

MASN Alert: Escobar leads off 9th with double. See if Nats can battle back from 2-1 deficit vs. Braves on MASN. MASN Alert: den Dekker's 2-out RBI single ties game at 2-2 in 9th. See if Nats can walk off vs. Braves on MASN.

2.60 2.82

63,000 68,000

2.82 (+.22/8.5%) (see below)

68,000 (+5,000)

10:08PM 10:30PM

MASN Alert: Nats, Braves headed to 10th inning of 2-2 game. See if Nats can win in extras on MASN. MASN Alert: Taylor smacks three-run walk-off homer in 10th to give Nats 5-2 victory over Braves. 'Nats Xtra' postgame live on MASN.

2.80

67,000

2.85 (+.03/1%) 1.59 (-1.21/-43%)

69,000 (+1,000) 38,000 (-29,000)

September 8 Nationals vs NYM 7:25PM 8:49PM

MASN Alert: Robinson and Desmond RBIs give Nats 2-0 lead in first. Can Zimmermann shut down Mets on MASN2? MASN Alert: Nats have bases loaded with 1 out, Taylor coming to plate in sixth. See if he can add to 3-1 lead over Mets on MASN2.

2.39 3.72

58,000 91,000

2.65 (+.26/11%) 4.58 (+.86/23%)

61,000 (+3,000) 110,000 (+19,000)

Note: We teased bases loaded in the 6th, yet we did not send out one alert for any of the 4 runs scored in this inning.

September 14 (Extra innings)

Nationals vs PHI 7:08PM

MASN Alert: Rendon leads off game with homer for 1-0 lead over Phillies on MASN2. (Plus Sales message).

.97 23,000 1.41 (+.44/45%) 34,000 (+11,000)

7:43PM 8:25PM 10:06PM

MASN Alert: Harper's 37th home run gives Nationals 2-1 lead in third. See if Nats can take opener against Phillies on MASN2. MASN Alert: Werth's grand slam in fifth gives Nats 6-2 lead. Watch Nationals-Phillies on MASN2. MASN Alert: Nationals and Phillies heading to extra innings tied 6-6. Tune in to MASN2.

1.51 1.94 2.16

36,000 47,000 52,000

1.94 (+.43/28%) 2.37 (+.43/22%) 2.37 (+.21/10%)

57,000 (+21,000) 57,000 (+10,000) 57,000 (+5,000)

10:14PM 10:47PM

MASN Alert: Werth's second homer of night gives Nats 7-6 lead in 10th. See if Nationals can close out Phillies on MASN2. MASN Alert: Escobar drives in Espinosa for 8-7 lead in 11th. Catch Nationals-Phillies on MASN2.

2.37 2.36

57,000 57,000

3.09 (+.72/30%) 1.88 (-.48/-20%)

74,000 (+17,000) 45,000 (-12,000)

September 15

Nationals vs PHI 7:13PM 9:08PM

MASN Alert: Harper's 38th home run gives Nats 1-0 lead in first. See if Strasburg can keep Phillies off the board on MASN2. MASN Alert: Harper's second homer of night gives Nationals 4-0 lead over Phillies with no outs in eighth. Watch Nats-Phils on MASN2. Note: Next alert is for postgame show. So, no alerts for nearly 2 hours, even though Strasburg is throwing a shutout?

1.58 3.28

38,000 79,000

2.58 (+1.0/63%) 3.45 (+/%)

55,000 (17,000) 83,000 (+4,000)

2015 MOBILE ALERT TRACKING – Nationals Date Game Text Message HH Rtg Before HH # Before HH Rtg After HH# After September 16 Nationals vs PHI

7:26PM MASN Alert: Nats have two on, none out in 2nd of scoreless game on MASN2. (Plus Sales message) Note: You’ve buried the lede. Alternate: “Nats threatening to take the lead with two on, none out in 2nd. Desmond swinging for an RBI on MASN2.”

2.13 51,000 2.42 (+.29/14%) 58,000 (+7,000)

8PM 8:26PM

MASN Alert: Werth crushes solo homer to left for 2-0 Nats lead in fourth. Can Gonzalez keep Phillies in check on MASN2? MASN Alert: RBIs by Rendon, Escobar put Nats up 4-2 in fifth. Nats-Phillies coverage live on MASN2.

2.55 1.57

61,000 38,000

1.80 (-.75/-29.5%) 1.49 (-.08/-5%)

43,000 (-18,000) 36,000 (-2,000)

8:42PM 9:09PM

MASN Alert: Werth hits second solo homer of the night for 5-2 Nationals lead in sixth. Can Nats complete sweep of Phillies on MASN2? MASN Alert: Harper goes deep, 40th homer of season gives Nats 8-2 lead over Phillies in seventh. Live coverage on MASN2.

1.49 1.57

36,000 38,000

1.59 (+.1/7%) 1.68 (+.09/7%)

38,000 (+2,000) 40,000 (+2,000)

September 18 (Extra innings)

Nationals vs MIA 7:31PM 8:42PM 9:35PM

MASN Alert: Robinson homers to cut Miami lead to 2-1 on MASN. (Plus Sales message). MASN Alert: First two Nats batters in scoring position in sixth, down 2-1. Can Nationals rally past Marlins on MASN? MASN Alert: Nationals get two baserunners on to lead off eighth. Can they erase 3-2 deficit to Marlins?

1.39 1.73 3.18

34,000 42,000 77,000

2.04 (+.65/47%) 2.25 (+.52/30%) 3.29 (+.11/3.5%)

49,000 (+15,000) 54,000 (+13,000) 79,000 (+2,000)

10:05PM 10:29PM

MASN Alert: Nationals and Marlins going to extra innings tied 4-4. Watch free baseball on MASN. MASN Alert: Lobaton's sac fly walks off Marlins in 10th for 5-4 win. 'Nats Xtra' postgame covering extra-inning win on MASN.

3.43 3.84

83,000 93,000

3.64 (+.21/6%) 1.60 (-2.24/-58%)

88,000 (+5,000) 39,000 (-54,000)

October 3 (No-hitter)

Nationals vs NYM 8:30PM

MASN Alert: Nats have runners at the corners with one out in the 6th. See if they can break scoreless tie vs. Harvey, Mets on MASN2.

1.62 40,000 1.64 (+.02/1%) 40,000 (flat)

8:46PM 9:04PM

Note: Scherzer is pitching a no-hitter. It’s the 6th. No ho-hitter alert copy, yet? MASN Alert: Uggla's solo homer in 7th gives Nats 2-0 lead over Mets. Scherzer with room to work on MASN2. MASN Alert: Scherzer has not allowed a hit through seven innings as Nats lead Mets 2-0. Can he finish his second no-hitter of the year?

1.64 1.98

40,000 48,000

1.98 (+.34/20%) 2.45 (+.47/24%)

48,000 (+8,000) 60,000 (+12,000)

9:17PM MASN Alert: Scherzer takes no-hitter into the 9th as Nats lead Mets 2-0. Tune in to MASN2 as right-hander is three outs from history.

2.45 60,000 2.92 (+.47/19%) 71,000 (+11,000)

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