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MASH RESEARCH AFRICA
P.O. Box 3896 Tel: 0392178745
Kampala, Uganda
Contact mails:
[email protected] [email protected] [email protected]
www.mashresearchafrica.com
Who we are…..
• Mash Research Africa is a Multi-Sector research company that does research across all Sectors with over 5 years of Field work expertise, Advisory, Consultancy and Training expertise in the great Lakes Region countries of Rwanda, Burundi, Tanzania, Kenya and Uganda with on the Ground Fieldwork and Quality Control expertise in each project market.
• Mash does more than research and has grown steadily into a market leader in the social and market research world. At Mash, we cut through the long lists of research findings and insights and extract meaningful, validated, timely and precise insights collected through a systematic approach that is tailored.
Our Approach…..
Your needs guide our offerings
Our team and your team is one!
All relevant expertise is leveraged for your projects!
We always look beyond our current offerings to service your account!
We empower our people to deliver your projects proficiently and efficiently
end to end!
Building strong brands and services through integrated and validated
research solutions.
To develop new precise strategies that identify growth opportunities for our clients Mission
Vision
What we do…. As an Authentic leader in the sector , we are responsible for:
Overall Projects Design and Coordination • and Liaison with clients in Uganda, Kenya
,Tanzania, Rwanda and Burundi • Supervision, Control and Management of Surveys • Data Processing, Analysis and Reporting • Delivery of Presentation and Conducting Strategy
Workshops
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Our Niche ……..
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As fieldwork Suppliers in East Africa ( Our Niche is..........)
• Having on the Ground Fieldwork and QC teams in each project market
• Implementation of the contracting agency or client Project Quality Control Protocols and Guidelines.
• Delivering Project Status, Reporting to the client or contracting agency and continously setting benchmarks for best practices with its infinite talent.
• Quality • Passion • Innovation • Efficiency • Integrity • Professionalism
Our Values:
• Open to various cultures & mindsets, open to novelties, open to life.
• We create out-of-the-box approaches especially customized to match each client’s distinctive nature.
• Consistently committed to deliver value and quality in every single task we do.
• We enthusiastically wake up every morning looking forward to this ‘Zest’ feeling that we get when we do our job.
• Outstanding Quality, Accurate Timing & Competitive Cost . • We walk the talk and stand true to our values.
Our Values:
(We are……)
Our area of competence
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o Working with the clients in project development & ensuring good value for money o Turning Insights into Practical Actions o Resolving Clients Business Issues o Improving and Refining Outcomes
Project Development
Fieldwork and Quality control
Data processing & presentation
Insights and value addition
Our Focus is on
OUR RESEARCH SCOPE
We develop different Qualitative and Quantitative techniques depending on the specific nature of the study. Our approaches include mainly:
• Face to Face interviews
• Telephonic interviews
• In-depth interviews
• Desk research
• Focus Group Discussions
• Immersions
• Mystery shopper observation
What we can do.......
• We makes use of innovative research techniques and methodologies, that allow us to peer deeply into the lives of consumers and draw powerful insights that will help fuel your brand's success.
• Insights on how people Feel – Think – Behave – Work – Play – Subsist – Engage – Connect and ultimately make decisions about which products they will invite into their lives.
• We mine for these insights, harvest them, and apply them to your business, providing valuable and actionable direction to help you and your brand. We make use of the following tools.
•Focus, Mini groups •Conflict groups •Affinity groups •In depth / paired interviews •Consumer immersions
•Ethnographic Studies •In home visits •Accompanied shopping •Kitchen connect •Censydiums
We offer a range of studies which include: • Customer satisfaction studies
• Employee satisfaction
• Brand Tracker studies
• Usage, Attitude and Perception studies
• Concept testing
• Market Assessment & Evaluation studies
• Mystery Shopper and caller studies
• Corporate Reputation studies
• Segmentation studies
• Baselines
We offer a range of studies which include: • Advertising-communication development & testing
• Brand & advertising tracking • Pricing strategies • Brand architecture • Brand health check • Insight generation workshop • Customer experience • Call centre monitoring • Product testing & development • Package-Price-Promotion development & testing
How we work with you (an overview of our Processes & Quality Control)
Mobilization • 1 or more Dedicated Client Service staff • Allowing acceptable levels of
Confidentiality & Quality protocols • Pilot Study to test survey instruments,
methodology etc.. • Client Participation in Briefings/Pilots
whether physically, on phone or online • Database Dummy Run to ensure
accuracy & integrity
Implementation - will include.. • Standard QC – 100% logic check and
20% back check • Submit Fieldwork reports twice weekly • Regular project updates to Client
(weekly is usual) • Client Observation at any stage is
welcome
PREVIOUS ASSIGNMENTS
UNDERTAKEN Airtel/Warid Uganda • Market Perception & Sales activation tracker studies
• Brand archaeology studies
Umeme Uganda • Code 30 tariff plan evaluation among high end users.
• Pre-test of materials on power theft and safety
• Study to understand power theft perceptions
• Prepayment product perception study
• Yaka Pre-paid product Pre-launch workshops
• Yaka pre-payment evaluation studies
• Market Perception & Sales activation tracker studies
• Brand archaeology studies
PREVIOUS ASSIGNMENTS
UNDERTAKEN
SAB/Nile breweries
• Market Assessment studies for most of their brands.
• Material and name Pre-test studies
• Product testing studies
• Testing of the Club and Nile Gold advert, and Do the twist
Scanad Uganda • Price perception study
• Youth Segment study
• Dura coat product assessment & Market perception study
• Concept studies
• New Digital media study
PREVIOUS ASSIGNMENTS
UNDERTAKEN Orient Bank • Brand Audit study
Highland Mineral Water • Brand Audit
• Retail tracking and audit study
Stanbic Bank • National Mystery shopper study
AAR health services
• Service Evaluation through Mystery shopping in Uganda, Kenya and Tanzania
National water and Sewerage corporation • Turnkey Bottled water Feasibility study
Unilever • Knorr immersions
Vodafone Uganda • Advert and product proposition testing
PREVIOUS ASSIGNMENTS
UNDERTAKEN
SCANAD
PREVIOUS ASSIGNMENTS UNDERTAKEN
OUR TEAM& MANAGEMENT :
• A dedicated team of multi-disciplinary members with diverse qualifications ranging from (Sociology, anthropology, psychology, marketing, economics, business administration, Strategy and corporate brand Management, Health sciences, and Medicine ).
• Gained cumulative knowledge about different sectors, categories, and market dynamics with thorough understanding of our clients business issues.
• A Committed operations team with long expertise differentiated by being fully involved throughout the entire project cycle.
• Hannington is responsible for the day to day running of the company – he is in charge of business operations
• He has over 12 years of both social and market research experience, particularly in the area of brands and services having worked for Consumer Insight, Synovate and Milwardbrown East Africa.
• He has managed a number of studies including customer satisfaction studies, Brand health and tracking studies, Usage and attitude studies, communication evaluation studies, product and material testing studies for brands such as MTN, KCB Bank, Shell Uganda ,Airtel, Stanbic bank, Standard Chartered bank, Barclays bank, Umeme, Pace, Shell, Total, Cocacola, SAB, P&G, Unilever e.t.c.
• He is familiar with the research landscape in East Africa, including Rwanda, Democratic Republic of Congo and Burundi. Has an established track record in both project management and working with numerous brands in East Africa. He is results oriented with proven leadership capability Strong background in emerging markets with particular expertise in the greater East African region.
HANNINGTON WAKO
CHRISTOPHER MUKAMA SEMEI
Christopher is health professional with a total number of 10 years of experience in the field of
health and social research, handling research in East and Central Africa. He has handled many health, social and marketing studies that has enabled him champion developing research designs for ensuring value to clients at Milwardbrown, Synovate, and IPSOS before joining Mash Research Africa. Handled diversified management roles and responsibilities across different multinational marketing research agencies Research Guide ,GFK, NFO and AMRB.
• Handled health and social research, market performance research studies, Opinion polls across Middle East and Africa, Provided consultancy and business recommendations to key global, regional and local accounts, Moderated 1,500+ qualitative sessions across Middle East and North Africa.
• •Developed innovative techniques and approaches within the marketing research domain across different regions, sectors and markets. He is familiar with the topography and the research landscape in Uganda and the rest of East Africa. He has an established track record in both project management and working with numerous brands in East Africa .
Waiting to partner with YOU
