MASCARA BRUSHBY

ESTEE LAUDER

Ling Ruo Yun VivienneFong Pei Yi

Derek Tang Deborah Chin

Lee Ziyi Vivien Tan

Zhang Qianyi

Personal CareBeauty Product

US Patent number: 5761760

IntroductionA mascara brush having a core bent into a

looped or eyetype configuration is disclosed.

The twisted wire core is bent by approximately 180.degree. to form a

oblong, oval rectangular or figure eight configuration having an internal reservoir

adapted to receive mascara for transferring to the eyelashes.

Commercialization PlanUsing celebrities to endorse product

Roadshows to let public try product and see instant results

Introduction of product on tv shows Offer promotional prices initially

Place ads in magazines targeted at women

Tie up with other popular Estee Lauder cosmetics for promotions

Conduct beauty workshops to teach women how to use the product

Q & A