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Mission Statement
“To be the first and foremost in developing an
interactive communication platform for
Thailand’s distinguished Indian community,
encouraging information sharing and
cultural convergence.
”
Mission Statement
“To be the first and foremost in developing an
interactive communication platform for
Thailand’s distinguished Indian community,
encouraging information sharing and
cultural convergence.
”
WHY MASALA?
IT’S RIGHTMasala is your way to penetrate a high potential, untapped market with above average spending power. Furthermore, it is the only way that is available to reach this market in such a targeted manner, for Masala is the first publication of its kind in Thailand, giving you First Mover Advantage.
IT’S STRONGYou can be confident of a strong and GUARANTEED distribution for Masala, with copies available for FREE through a well-established network that makes the publication easily accessible to the target market. There is also an influential support network, with the backing of the Indian Thai Chamber of Commerce, Indian Embassy, and Indian community associations.
IT LASTSMasala as a bi-monthly magazine has a lengthy shelf life, with your advertisement being current for two months and with a high readership, as each issue is likely to be revisited and read over and over again...
IT’S DIVERSIFIEDAs a new and very modern dimension, Masala is supported by a web version and web TV. Viewers are able to flip through and read the entire magazine online while engaging in a high degree of interaction with polls, blogs, video feeds and special downloads.
IT’S DRIVENThere is a wealth of experience in the Masala team, with strong editorial, graphic arts and photographic skills, and a dynamic stable of young-blood Indian writers to provide the spice that is implicit in the name of the publication.
IT’S COMMITTEDAbove all, Masala’s slogan ‘By the Community for the Community’ means exactly what it says. This is why you will be able to reach your target market by working with Masala as your business partner.
***
IT COMMUNICATES(DATABASE)
Masala will maintain the best available database of Indians in Thailand to be very soon followed by a database of Indians in Singapore, Malaysia and Hong Kong. This is being achieved through cross marketing and personal networks.
UNTAPPING THE GREATINDIAN POTENTIAL…
Available FREE of charge, Masala’s print run of 20,000 copies every two months is placed at over 150 establishments frequented by Thailand’s long-established Indian community. The publication is distributed regionally (Bangkok, Pattaya, Phuket, Hua Hin and Chiang Mai) at renowned 4 and 5 star hotels, restaurants, cafes, bars, local Indian-owned residences, hospitals, travel agencies and well-known entertainment outlets.
With more than 800,000 Indian visitors expected in 20011 and significant growth in MICE business from India, Masala is clearly a potent platform and ‘point of referral’ for any Indian visitor. According to Santichai Euachongprasit, deputy governor of international marketing, at the Tourism Authority of Thailand, “the latest figures reveal that the Indian market has generated a total of nearly US$130 per day to the tourism industry in Thailand, with an average length of stay of 6.91 days per person”. Additionally, 57% of Indians visiting Thailand lie within the 25-44 age group. To effectively capture Indian visitors, Masala is strategically placed at executive lounges of selected airlines serving the Indian subcontinent. So, Masala will not only reinforce your message to the wealthy Indian community but will reach the youthful, business-oriented Indian visitor.
Setting Masala apart from other publications is the interactive website allowing viewers to engage in a high degree of interaction with polls, blogs, video feeds and special downloads.
With the backing of the influential Indian Thai Chamber of Commerce, Indian Embassy, and Indian community associations, Masala maintains an extensive database of Indians in Thailand who will consistently receive e-newsletters and notifications with latest updates, giveaways and more.
Advertisers receive 50 complimentary copies for their disposal.
As the voice of the Indian community, your message will speak volumes with Masala.
Regular Display Position Price (Thai Baht)
Full Page 59,000Half Page (Horizontal or Vertical) 39,000
Prime Positions Price (Thai Baht)
Back Cover 98,000Inside Front Cover 75,000Page 3 80,000Opening Spread (Inside Front Cover & Page 3) 128,000Opposite Contents Page 75,000Opposite Editor’s Note 70,000All Pages Before Contents 65,000Inside Back Cover 70,0002 Page Spread 115,000Guaranteed Position (+)20%Advertorials (+)20%
Frequency Discount
3 Issues- 10% Discount6 Issues (1 year)- 15% Discount
ADVERTISINGRATES 2011
Full Page7.5” x 10.5”
Half Page Vertical
3.75” x 10.5”
Half Page Horizontal7.5” x 5.25”
WEB ADVERTISINGRATES 2011
Position 1
Position 2
Position 3
Position 4
Web Positions (Home Page) Price (Thai Baht) per month
Position 1 (125 x 125 pixels) 22,000Position 2 (125 x 125 pixels) 22,000Position 3 (125 x 125 pixels) 22,000Position 4 (728 x 90 pixels) 28,000 Web Positions (Inside Pages) Price (Thai Baht) per month
Position 1 (125 x 125 pixels) 17,500Position 2 (125 x 125 pixels) 17,500Position 3 (125 x 125 pixels) 17,500Position 4 (728 x 90 pixels) 22,500
E-newsletter Positions Price (Thai Baht) per month
Position 1 (125 x 125 pixels) 16,500Position 2 (125 x 125 pixels) 16,500Position 3 (125 x 125 pixels) 16,500Position 4 (728 x 90 pixels) 22,000
Video Price (Thai Baht) per month
Video placement charge (not to exceed 3 mins) 22,500Production cost by Masala team: inclusive of shooting, editing and script for up to 3 minutes: Baht 49,000. (If without shooting: Baht 29,000)
E-NEWS & VIDEOADVERTISING RATES 2011
Position 1
Position 2
Position 3
Position 4
Technical Details: PRINTING:Web offset (SWOP). Perfect binding. Publication trim size 8.5” x 11.5”
ADVERTISING SPECIFICATIONSSpace Bleed Non-Bleed Trim Full Page 8.73 x 11.73 7.5 x 10.5 8.5 x 11.5Half Page Vertical 4.366 x 11.73 3.75 x 10.5 4.25 x 11.5Half Page Horizontal 8.73 x 5.86 7.5 x 5.25 8.5 x 5.75
For all run of book, double page spreads and cover gatefolds, please contact Khun Watchara for specifications and pick-up instructions. Phone: 02 253 9663. Email: [email protected]
SAFETY: All live matter must be 1/4 inch from trim on all sides.GUTTER SAFETY: 3/16 inch on each side (total 3/8 inch).Minimum size knockout type should be 8 point.
DIGITAL AD REQUIREMENTS MEDIA: * PDF/X-1a submissions via Masala’s ad portal: http://artworks.masalathai.com - OR - * PDF/X-1a on a CD-ROM with a certified SWOP3 supplied proofs
PREFERRED FILE FORMAT: * PDF/X-1a * No application files will be accepted.
The PDF/X-1a files must have: * All fonts MUST be embedded (True Type fonts cannot be used for printing). * The colours space must be CMYK or Grayscale. No RGB, LAB or embedded colours profiles (such as ICC profiles). * All PMS colours MUST be converted to CMYK. No files with PMS colours will be accepted without prior notification. * Resolution: 300 dpi * All partial size ads must have position marks indicating bleed and trim. * All full page ads should be centered on a Trim Size Document and have marks indicating trim and bleed. All marks must be outside the trim size document. * Maximum ink density: 300 total
PROOF REQUIREMENTS: * Preferred proof is Epson, running colours managed SWOP 3 profiles, on type 3 substrate. * All proofs must include the IDEAlliance Colours Control Bar (to download colours strip go to hot downloads at http://idealliance.org). * All proofs should have clear identification indicating the type of proof it is, and the name, address and phone number of the prepress service provider.
In compliance with Masala’s policy, you are required to submit a SWOP 3 certified proof. By choosing not to supply a SWOP certified proof with this ad submission the colours reproduction of the ad will be based on industry standard best practices to achieve as accurate colours as possible from the supplied digital file. If you do not supply a SWOP certified proof, a laser content proof will be required. Failure to submit a laser proof may jeopardize the final content within your ad.
FILE STORAGE:The original proof and an archived copy of the digital ad file will be kept for 6 months after printing.
GENERAL MATERIAL DEADLINE:Material deadline for August issue: July 24th.If you have any questions, please call Khun Watchara at 02 253 9663 or email: [email protected]
Mission Statement
“To be the first and foremost in developing an
interactive communication platform for
Thailand’s distinguished Indian community,
encouraging information sharing and
cultural convergence.
”
